ITV

Category: Brands

  • iVOOMi to launch four economy smartphones

    MUMBAI: iVOOMi, a Chinese electronic major OEM/ODM is set to enter the fast-growing smartphone market in India with the launch of series of High-End Smartphones. The brand plans to launch 4 models in India ranging from Rs. 4000–Rs. 10,000.

    iVOOMi will unveil iV505 as their first smartphone in Indian Market in the month of March, priced at Rs. 3,999. iV505 provides high-end features – Jio ready 4G VoLTE SIM cards on both the slots, flash charge technology, and Android Marshmallow 6.0 which is unique to smartphones in this price range.

    iVoomi global business head Bradley Yan said, “We are committed to establishing iVOOMi in the Indian market with our innovative products loaded with highly valued SmartMe OS (Customized OS) & features at an affordable price.”

    iVOOMi currently has its focus on “Online-only” strategy and therefore, has tied up with Shopclues, India’s first and largest managed marketplace. The partnership will focus on a successful launch and entry into the Indian market.

    The company has a broader plan for Indian market and intent to establish its R&D and Manufacturing unit in India by 2019. iVOOMi is currently working with key brands from Europe , Russia, South East Asia and Asian countries.

  • Healthy lifestyle on Women’s Day

    MUMBAI: A leading Finnish brand Tango has launched a wide range of most accurate and high quality Fitness Trackers “Wellness Motivator” in India.This could be a perfect gift for your women.

    Life becomes meaningless without the wonderful women we have in our life. Woman is one who brings cheers and happiness on our faces in various ways, as a mother, sister, daughter or a wife. A woman is defined by tenderness, love, affection and care. Make your women feel special on this International Women’s Day and gift her healthy Lifestyle. This year gift them motivation of health with Tango wellness motivator, the range of European fitness trackers.

    The world’s most accurate fitness bands are now available in India. It motivates people to stay fit and achieve a healthy lifestyle. The tracker is CE certified and is the most accurate among the available brands in the market. It provides the 24 hour activity details of step counts, distance travelled, calories burned and sleep hours. The band has a high-resolution and sunlight-readable display. The band gets sync with the app Act2Fit2 at the push of a button which also helps the user to post the activity data on social networking sites.

    And to make your life more hassle free, you don’t need to charge the band for upto 3-4 weeks once completely charged. The wear and water resistant feature allows the person to use the band 24*7. The range of its vibrant colors will make you fall in love with it.

    On the occasion of International Women day, the fitness band is available at major e-commerce sites like Amazon, Flipkart and Tangoworld.in.

    Campaign: Women’s day special – Tango has launched an innovative campaign for women in which they just need to write their fitness funda/mantra creatively in exact 8 words #Act2fitwomen #Tangofit #stayfit #liveyoung #Gotango #Liveyoung #live the tangolife and post it on Tango’s Facebook Page and the best 8 mantras will get the Tango wellness motivator at just INR 8 which has a market cost of INR 4990.

  • ‘Thank Her Everyday’ this International Day

    MUMBAI: Recognising the unparalleled contribution of the lady domestic help, a unique campaign is being run by Roposo on this International Women’s day wherein they urge us to thank our domestic help. Supported by a special hashtag, it is being widely used on the social media platform.

    Roposo, one of India’s favourite fashion social network, is set for another offbeat women’s day celebration. The platform has planned a campaign to acknowledge and honour the unsung female domestic help. This Women’s Day campaign will focus on thanking these women for their invaluable and soulful contributions to all our lives.

    Every Indian household today has a female help to assist with the daily chores and look after the needs of all the family members. These women are the support pillars of our everyday lives but are often not given due credit and gratitude. With the objective to recognise the hard work of these wonderful women in our lives, the fashion network is starting a social media campaign providing everyone with a platform to express their heartfelt gratitude towards these female heroes. Users can upload happy images with their domestic helps with a few humble lines of appreciation, adding #ThankHerEveryday.

    Roposo co-founder and CEO Mayank Bhangadia said, “Women across all strata need to be recognised for their hard work and feat. Female domestic helps form a vital part of our daily routine, and most of us find it difficult to function without them. This year’s Women’s Day campaign is our little effort to get people to recognise the good work of these women. Hope to see a great number of users expressing their gratitude towards their female domestic helps through the platform.”

    Roposo social media manager Ravneet Kaur said, “Female staff in urban Indian homes is not an uncommon sight. I would like to believe that all of us, including our family and friends, treat them in a fair, just and warm manner. However, there are a lot of people who don’t, and what they don’t realise is that these women form the backbone of our daily lives. This Women’s Day campaign is centred around highlighting and thanking these women for their unmatched kindness and hard work.”

  • Lever, brand BJP had most TV ads in first 8 weeks of 2017

    BENGALURU: For the eighth week in row, FMCG major Hindustan Lever Limited (Lever) was the top television advertiser in terms of advertisement insertions per week for weeks 1 to 8 of 2017 (Saturday, 30 December 2016 to Friday, 24 February 2017) as per Broadcast Audience Research Council (BARC) data.

    This paper must be read with a caveat: It deals only with the players present in BARC’s top 10 lists of advertisers and brands. The sums/percentages of other genres/players’ advertisements, other than those indicated in BARC’s top 10 lists of brands and advertisers, have not been considered/mentioned in this paper during the period under consideration and their total numbers/percentages could be more/higher during the period under consideration in this paper.

    Analysis of BARC data for Top 10 Advertisers Across Genre: All India (U+R): 4+ Individualsfor weeks 1 to 8 of 2017 shows that of the total number of 25,52,678 television ad insertions (insertions or spots),  Lever had as many as 8,36,171 insertions (about a third). FMCG players Reckitt Benckiser (India) Limited (Reckitt) and Baba Ramdev’sPatanjaliAyurved Limited (Patanjali) had the second and third most ad spots respectively.  

    Please refer to Fig A1 below for details of the other players and genres.

    http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/bjp1_0.jpg?itok=rcGKBYqB

    Seventeen advertisers were in the list of top 10 advertisers for weeks 1 to 8 of 2017. Of the seventeen advertisers, 14 were from the FMCG genre, while there was one each was from the Music (Super Cassettes Industries); Online (Amazon Online India Pvt Ltd); and Politics (Bharatiya Janata Party or BJP) genres. Five FMCG players – three of those mentioned above, Cadbury’s India Limited (Cadbury’s) and Procter & Gamble (P&G) were in the list of the biggest television advertisers across all the eight weeks. Of the non-FMCG players, Super Cassettes was in the list of the biggest advertisers for six weeks (including week 8), while Amazon and the BJP were in the biggest advertisers list for 2 weeks each.

    Four genres were the biggest advertisers as per the BARC list for top 10 advertisers in terms of insertions. Please refer to Fig A2 below:

    http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/bjp2_0.jpg?itok=SDXIXQCv

    Analysis of Broadcast Audience Research Council (BARC) data for Top 10 Brands Across Genre: All India (U+R): 4+ Individuals, shows that forty-two brands occupied the 80 slotsfor top 10 brands that had the highest ad insertions per week spots during weeks 1 to 8 of 2017.

    During the first eight weeks of this fiscal, the BJP was the top brand in terms of ad insertions with 63,530 spots across the 4 weeks while it was in the top 10 brand list. Though Lever’s detergent powder brand Surf Excel was in the list of brands with highest number of insertions for 5 weeks, it had only 31,436 ad spots while in the top 10 list. Please refer to Fig B1 below for list of top television advertising brands for weeks 1 to 8 of 2017.

    It may be noted that Genre 1 in the figure below is a split of genres to sub-genres, Genre 2 is genres with a broader classification.The Phone genre in Fig B2 below has been further sub-classified by the author as Mobile Phone (phone and data instruments), Mobile Bank or Mobile Wallet (Airtel Payments Bank), Phones Services (Service from phone service providers such as Airtel, Vodafone, Idea,etc) and Phone apps (such as Amazon Video, Jio Digital Life, etc.) in Fig B1 below – Genre 1. Government has been further sub-classified as Government and Association below in Genre 1.

    http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/bjp3_0.jpg?itok=g_-v3Wb6

    Nineteen FMCG brands were present in the top 10 lists of brands in terms of brand insertions for weeks 1 to 8 of 2017. Please refer to Fig B2 below for the genres (Genre 2) that were present in the top 10 lists during the period,

    http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/bjp4_0.jpg?itok=YhgRYEKg

  • Vodafone to recognise 50 ‘Women of Pure Wonder’

    MUMBAI: Dr. Seema Rao, India’s first woman commando trainer, is a pioneer in close quarter battle and has trained various Indian Special forces for 18 years without compensation. Aditi Mittal, one of the first women to do stand-up comedy in India, will make you laugh hard with her incredible wit and intelligent humor. Abha Khetarpal Maurya is a disability rights activist and has penned numerous books and research papers on the subject.

    Imagine 50 such inspiring and brave women coming together and making you go ‘wow’ with their life-altering stories. Women, truly of Pure Wonder!

    Vodafone Foundation, the philanthropic arm of Vodafone India, will recognise the spirit and achievements of these women on 10th March, 2017 in New Delhi, where the ‘Women of Pure Wonder’ coffee table book featuring them will be launched.

    Vodafone India director – regulatory – external affairs & CSR P. Balaji said, “The first three editions of the book have been well received and we are proud to carry forward the legacy this year as well. Our salutations to all the bold, brilliant and brave women across the country whose inspiring tales are represented by the 50 women featured in this edition of the book.”

  • fonePaisa wins ‘e-payment award’ at PICUP-FICCI-Nasscom event

    MUMBAI: fonePaisa, a payments solutions, a universal payments company, was recognised as the best fintech company in the ‘e-payments category’ at the recently held PICUP Fintech Awards 2017’ for their Unified Payment and Reconciliation platform. The ‘PICUP Fintech 2017 awards were held in association with FICCI and Nasscom and aimed at recognising the best innovations from Fintech companies in diverse areas. Fintech companies were given the opportunity to showcase their innovative products and solutions to an eminent jury comprising of senior representatives from the banking fraternity, corporates and leading technology companies.

    The event was graced by FICCI senior VP and Edelweiss chairman and CEO Rashesh Shah, IBA chairman and Central Bank of India CMD Rajeev Rishi, BCG senior partner and MD Nicolas Harle, Reserve Bank of India deputy governor R Gandhi and NASSCOM president R Chandrasekhar.

    fonePaisa offers an omni-channel payment platform that can work on any technology and form factor, for consumers and businesses and can process payments using any mode including cards, wallets, bank accounts, UPI and virtual accounts as well.

    fonePaisa founder – CEO Ritesh Agarwal said, “fonePaisa aims at making payments easier, faster and safer. Being recognised as a winner in payments category is proof that fonePaisa is striving to revolutionise the way businesses and individuals send or receive payments.”

  • Huawei’s ‘NFV Solution’ awarded ‘Best Enabler’

    MUMBAI: At Mobile World Congress 2017 in Barcelona, Huawei’s NFV solution was awarded Best Technology Enabler. This award points to the recognition within the industry of Huawei’s leading capabilities and outstanding performance in NFV architecture, technology, commercial application, and the evolution toward Cloud Native. Organised by the GSMA, Mobile World Congress is the world’s most influential event in the mobile communications sector, and the GSMA Global Mobile Awards are considered the highest honor within the industry.

    Huawei hit the ground running by developing NFV solutions using the Cloud Native concept. Moving beyond basic virtualization, Cloud Native enables telecom networks to become fully distributed and automated, giving them greater elasticity, robustness and agility. This helps operators enhance network efficient and deliver inspired user experiences, and enable agile innovation in services for better digital transformation.

    Elastic: The Cloud Native network has a distributed architecture, so resources can be dynamically deployed wherever they are needed to support applications. It is a “sensing” network that recognizes the services deployed, and an elastic network that can adapt to support those services. There are two types of elasticity: capacity elasticity and topology elasticity. Capacity elasticity means that all network resources are pooled. Network software can orchestrate any part of the fabric across multiple data centers and capacity is no longer the bottleneck. Topology elasticity means the ability to deploy resources to any required geographical location, enabled by control/user plane separation and service orchestration.

    Robust: An intelligent network builds in robustness at the network and service levels. The network is decentralized, with stateless elements, N-way redundancy and inter-DC service provisioning. Active fault injection, monitoring and self-healing processes are combined with big data analysis and management of services, enabling fault prediction and automated controls. Ultimately, an intelligent network delivers carrier-class service reliability even over unreliable infrastructure.

    Agile: Agility means service orchestration + programmability + ISSU (in service software upgrade). Flexible service assembly, service autonomy, and distributed deployment are achieved by decomposing network functions into microservices, and applying a service governance framework, data model and a programmable user interface. Services and new functions can be delivered as needed, so the network can instantly respond to the needs of very different services required by different industries.

    Using key Cloud Native technologies, Huawei has already rolled out its Cloud Native VNF solution, which has been widely adopted on core networks. Huawei remarked at MWC 2017 that the company will continue to optimize solutions revolving around service needs and through such efforts will help to build 5G and better connected agile networks.

    As of January 2017, Huawei had won over 170 contracts for cloud core networks. In addition, Huawei is a strategic partner and co-innovator with Vodafone, Deutsche Telekom and other global leading operators on their Cloud Native strategies. At MWC 2017, Huawei presented a Cloud Native demonstration developed with Vodafone. Looking to the future, Huawei will continue to help operators build more open, more innovative, more sustainable ecosystems around their Cloud Native networks, with the aim of creating more new services and more value.

  • Vivel unveils inspiring video on #BossWomen

    MUMBAI: Unstoppable ambition and signature styles is what defines these non-conformists who aren’t deterred by gender stereotypes. Meet the #BossWomen who have blazed their own trails to the very top. 

    Vivel unveils an inspiring video series which explores their remarkable journey to shatter the glass ceiling in business. Their fearless pursuit of their dreams and the courage to say Ab Samjhauta Nahin brings to bear the indomitable spirit that continuously strives to encourage women to make their own choices.

    Jagran Group president Apurva Purohit underscores how women need to change. It is the woman who has to make the choice to be the protagonist, the victim or the bystander of her own story! Your Story founder and chief editor Shradha Sharma points that women easily love everyone around them but forget to love themselves and in the process ignore their own dreams and desires and settle for a life of compromises. Shradha’s message to all parents – “Love your girls for being girls.”

    ITC Infotech MD & CEO Sushma Rajagopalan urges parents to ignite a sense of ambition in a girl child right from a very young age. It is important to treat both small and big ambitions alike.

    Shardul Amarchand Mangaldas managing partner Pallavi Shroff stresses that the most important thing for a woman is to believe in herself that she is capable, competent and can do whatever she wants to do.

    Apollo Hospitals executive vice-chairperson Shobana Kamineni believes that a woman will always be faced with a multiplicity of choices but most of the decisions will be based on others. Thinking about yourself sometimes actually is good for everyone.

    The personal and professional journey of these industry stalwarts is a true inspiration. #BossWomen encourages women to stop compromising on their dreams and ambitions and help in raising a generation that lives and breathes Ab Samjhauta Nahin!

    Vivel Ab Samjhauta Nahin is a women’s campaign to crusade against time worn mind sets that tend to stereotype. It seeks to enable self-belief and self-reliance and thereby empower women to live fuller lives. Vivel not only celebrates a woman’s power, but also actively stands for her right to an equal life.

    https://www.facebook.com/ITCVivel/videos/1359403174081397/

  • Jio, Samsung win ‘Best Innovation” award

    MUMBAI: Reliance Jio Infocomm and Samsung Electronics have announced that they have won the “Best obile Innovation for Emerging Markets” from Global Mobile Awards 2017 at Mobile World Congress 2017 for the digital movement that Jio, with support from Samsung, is bringing to India.

    Jio and Samsung’s ongoing effort in transforming India into a digitally empowered society by
    overcoming the country’s digital divide has been recognized on the global stage with this prestigious award. The two organizations have focused on reaching the power of communication
    and information with free voice and world’s lowest data rates across towns and rural areas through the deployment of the world’s largest greenfield LTE network in India.

    “We are pleased to have won this prestigious award in joint effort with Samsung Electronics, who have been a reliable partner in our pursuit to creating a truly Digital India,” said Jio president Jyotindra Thacker. “By continuing to introduce consumer-centric options in our services and much easier access, we hope to bring down India’s digital divide and enable every Indian to benefit from digital life,” he added.

    “Today’s achievement signified more than just an award, it is an indicator of the transformation we have brought to India and its people,” said Samsung Electronics president and head of network business Youngky Kim. “Samsung, as Jio’s strategic partner for the realization of Digital India, is pleased to be able to support the process of India taking steps towards becoming a pioneer in the global telecommunications industry.”

  • Amazon, Tata & Hyundai top India’s most mobile-ready brands, FB in world’s best

    MUMBAI: Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with global market research firm YouGov, and Powered by Google, has launched MDEX, that ranks world’s most “mobile ready” brands.

    The Top 10 Most “Mobile Ready” Brands in India Are:

    Amazon
    Tata Motors
    Hyundai
    Maruti
    Snapdeal
    Horlicks
    Lakme
    Rin
    Iodex
    Bournvita

    In total, more than 2,000 brands were reviewed across 15 countries (Argentina, Australia, Austria, Brazil, Canada, Chile, Germany, India, Malaysia, Mexico, Philippines, Singapore, UK, Uruguay, and the USA) against 60 separate criteria, producing in excess of 240,000 data points.

    The Top 10 Most “Mobile Ready” Brands In The World Are:

    1. Facebook
    2. Amazon
    3. 7-Eleven
    4. Hyundai
    5. Microsoft
    6. Nike
    7. Google
    8. Adidas
    9. OLX
    10.Target

    Ansible India CEO Anjali Hegde said, “India is a mobile first nation and an entire generation has bypassed PC/Desktop to connect digitally. The new consumer is mobile first and uses it as a primary tool for information, entertainment, engagement, communication and commerce. MDEX puts into perspective and benchmarks the mobile readiness of brands to connect with this new consumer. It is an authoritative study which looks at the mobile ecosystem in a holistic way. This is a study is timely and would immensely benefit brands to remain ahead of the curve.”