ITV

Category: Brands

  • Seclore wins at Global Excellence Awards

    MUMBAI: Seclore has announced that Info Security Products Guide, the industry’s leading information security research and advisory guide, has named Seclore’s Enterprise Digital Rights Management (EDRM) solution, a Grand, Gold, Silver and Bronze winner of the 2017 Global Excellence Awards® in:

    Grand Trophy Winner

    Security Products and Solutions for Insurance – Gold

    Security Products and Solutions for Manufacturing – Silver

    Security Products and Solutions for Enterprise (Large) – Bronze

    Security Products and Solutions for Enterprise (Medium) – Bronze

    Security Products and Solutions for Finance and Banking – Bronze

    The security industry celebrated its 13th Annual 2017 Global Excellence Awards in San Francisco by honoring excellence in every facet of the industry including products, people behind the successes and best companies.

    More than 40 judges from a broad spectrum of industry voices from around the world participated and their average scores determined the 2017 Global Excellence Awards Finalists and Winners. Winners were announced during the awards dinner and presentation in San Francisco attended by the finalists, judges and industry peers.

    Seclore’s EDRM solution enables organizations to control the usage of files wherever they go, both within and outside of organizations’ boundaries. Featuring dozens of pre-built connectors for leading enterprise applications (EFSS, DLP, ECM, ERP, and email), Seclore automates the protection of documents as they are downloaded, discovered, and shared to accelerate adoption.

    “It’s truly an honor for Seclore to have been selected as a winner in six categories for the 13th Annual Info Security PG’s Global Excellence Awards,” said Seclore CEO Vishal Gupta. “Being recognized as one of the best data-centric solutions on the market is a true testament to what our team does day in and day out. We are tremendously thrilled to be seen as a leading cybersecurity company.”

  • VLCC launches ‘beauty-full month’

    MUMBAI: VLCC, a leader in beauty and wellness industry in India, has announced the roll-out of its innovative “The Beauty-Full Month” campaign to celebrate womanhood across India. This multi-media marketing communications campaign, rolled out for the month of March 2017, aims to applaud the distinctiveness and beauty of every woman. The campaign is live on the company’s website, and its social media channels including Facebook, Twitter, Instagram and will also be supported with consumer engagement initiatives on-ground as well as print advertising. As a part of the campaign, VLCC is providing up to 50 per cent discount on specific services on a particular day.

    Conceptualized in-house, basis research and insights, the campaign around the Beauty Services offerings by VLCC, is primarily designed to reach out to women across all age groups. The campaign will run for the entire month of March where each day is dedicated to celebrate the 31 beautiful attributes of a woman. To complement each attribute, 31 different services, one for each day, are being offered at all VLCC Wellness Centers across cities in India.

    VLCC founder Vandana Luthra said, “Since no two women are the same, the beauty and wellness treatment offered should be tailor-made to celebrate their uniqueness. This campaign is our token of gratitude to all the wonderful women who make this world a better place. This is a unique campaign wherein we are extensively using digital as the lead medium to connect with our consumers.”

    The campaign is supported by online promotions and contest, on-ground activations, bloggers and influencer engagement, across the month. VLCC is promoting this campaign across multiple digital formats using native stories, banner advertising, video promotions etc. Additionally, Facebook Live sessions are being conducted around the theme of the week, to increase consumer engagement.

  • Perfetti Van Melle brings back Center Shock

    MUMBAI: Perfetti Van Melle India has announced the launch of Center Shock in the Indian market; a sour flavoured gum in line with the growing sour flavours trend worldwide.

    Center Shock was launched in 2002, and created an excitement in the gums category with a sour flour and ‘shocking’ consumption experience. The brand created its own set of followers with a differentiated taste profile and entertaining advertising. It was later phased out in line with business plans.

    Center Shock will be available at Rs. 2 per gum in an attractive jar for high in shop visibility and will be supported with a campaign on digital media to build awareness.

    Perfetti Van Melle India director – marketing Rohit Kapoor says, “Consumers are accepting sour flavours more now, and so we have worked to get to launch Center Shock. It’s a joy to bring back a brand on the basis of consumer demand. We will be supporting the launch on social media exclusively, with the same loved communication (designed by Ogilvy) as before. It will be available as a limited edition.”

    YouTube TVC Link:

  • Nestle to fund SilverPush & IotPot pilots, ad:tech concludes

    MUMBAI: ad:tech, one of the largest digital marketing event, concluded its 7th edition of Digital Marketing & Advertising Conference & Exhibition in India at Gurgaon.

    ad:tech 2017 had keynotes from industry veterans and enlightening sessions for the adverting marketing community. The event witnessed a large footfall which included exhibitors, marketers, and industry leaders and an Innovation Zone with the latest disruptive technology in digital marketing.

    The second day of the action packed digital marketing event saw keynote from Times Internet’s Gautam Sinha on ‘Re-inventing digital engagement’ followed by GroupM’s Rob Norman who engaged the audience with a dynamic session on ‘Facebook and Google duopoly and the challengers to that’. These introductory keynotes were followed by spotlight sessions on topics like ‘Ecommerce companies as media platforms’, ‘Vernacular on Mobile’ and others.

    The second day concluded with the keynote by Bharat Anand, HBS Professor and author-The Content Trap who shared his insights on ‘Reflection of marketing in a digital age’.

    SilverPush and IotPot walked away with the coveted ‘The Next Big Thing’ title along with a fully-funded pilot with Nestlé. This year ad:tech brought its global initiative ‘The Next Big Thing’ to India in partnership with Nestlé India with the aim to build a platform that brings entrepreneurs and marketing leaders together and kick start collaborations. This proves to be a great platform for start-ups to prove their mettle by showcasing their indigenous ideas in front of Nestlé and digital media professionals and thereby walking away with a fully funded project.

    Comexposium India Country MD Jaswant Singh said, “The 7th edition brought together more than 100 companies from across the globe to exhibit what’s new and what’s next. Over the years ad:tech is developing as a coveted platform for the community to deliver content which is relevant in this fast changing dynamic industry.”

    This year’s event witnessed phenomenal additions of companies like IBM, Accenture, Gameloft, Taboola, GSK, SAP, Yes Bank, Maruti Suzuki and Pepsico India,

  • Bisleri joins hands with Mumbai Dabawallas

    MUMBAI: Bisleri International has reached out to Mumbaikars to spread the message of ‘Save Water’. The first leg of the movement saw a unique association with world famous six sigma organization, “Mumbai Dabawallas”.

    Bisleri, along with Mumbai Dabbawalas, shared Bisleri bottles across the city containing eco-friendly colours to spread awareness on playing dry Holi. These bottles were delivered with the tiffin boxes that the Dabbawalas delivered across Mumbai.

    Bisleri representatives also gathered at different toll nakas in Mumbai to give away colours promoting waterless Holi. The core objective of the initiative is to create awareness and sensitize citizens on using water judiciously.

    To make the environment a better place to live in, it has launched several initiatives like rainwater harvesting, check dams and lake restoration and PET recycling. As part of these initiatives, effort is made to proactively involve as many consumers as possible in making our planet a healthier place to live in.

  • Cocofly signs on Kohli, ties up with Stepathlon Kids

    MUMBAI: Stepathlon Kids, a movement aimed at getting kids more active, announced today that Cocofly, One of India’s foremost packaged coconut-water brands launched by Nilgai Foods, will be a part of India’s first-ever gamified, mass participation health and wellness platform for kids. Cocofly signs on as Associate Sponsor with Stepathlon Kids for a three year partnership.

    Indian cricket captain and fitness icon, Virat Kohli has partnered with Stepathlon Kids to create a generation of healthier, happier, and well-balanced children. With over 10 million obese children reported in India, and increasing evidence linking overall wellbeing to exercise, the movement will encourage kids to play, learn and share their way to a fitter and more fulfilling future in all aspects – physical, nutritional, emotional and mental.

    The association between Stepathlon Kids and Cocofly combines the two most important fundamentals of health – eating well and exercise – amplifying the message that health can and must be an essential part of one’s daily routine from an early age.

    Natural coconut water is fat-free, low in sugar, rich in essential minerals and tastes great, so Cocofly which is sold in the form of a convenient pack, addresses concerns of people around hygiene and allows consumers to energize themselves anytime and anywhere.

    Nilgai Foods co-founder Arjun Gadkari said, “Cocofly has been launched to fill the gap of a really wholesome and tasty drink that will be enjoyed by kids in a healthy and convenient manner. The partnership with Stepathlon Kids ensures that the next generation does not make the same mistakes as the generation before them and is equipped with the right attitudes and healthy habits from an early age.”

    Participants will take part in teams of two in a 30 day race around a “Virtual World” on the Stepathlon Kids platform, as they engage with a digital avatar of Virat Kohli. Each child’s daily activity will be clocked by a Stepathlon Budd-E Pedometer and converted into points on the online platform. Every team will compete with teams across the country and the winners and other lucky participants will get a chance to meet Virat Kohli. Kids will be encouraged to learn from and share engaging content with their peers on the platform. Parents who are critical partners in their children’s growth will be able to participate in their child’s journey on the Race platform through various challenges while also being able to track their child’s wellness metrics.

    Stepathlon Lifestyle co-founder & CEO Ravi Krishnan said, “Cocofly is a natural partner in the battle against unhealthy beverages and childhood obesity. It is a beverage, which is both tasty and naturally isotonic.”

  • McDonald’s launches first ‘Experience of Future’ restaurant

    MUMBAI: Two decades ago, McDonald’s began its incredible journey of introducing the concept of burgers to India. And today, as the company moves into its 21st year of operations in India, it has embarked on a brand revolution in the quick service restaurant industry with the launch of its first ‘Experience of the Future’ restaurant (EOTF) in Mumbai.

    Enhancing digital capabilities and the use of technology to dramatically elevate the customer experience.

    Redefining customer convenience through Table Service. 

    Broadening our menu to provide balanced & wholesome choices. 

    Caring for the environment to contribute to a better planet, strengthen the communities and help maintain a world that can carry all of us well into the future.

    This new concept restaurant, at CR2 Mall in Nariman Point, is the brand’s boldest move yet and will re-write the rules of the QSR industry with customizable menu options, new technology and a best-in-class customer experience. As part of its brand transformation, the company has evolved its menu, ordering processes and staff roles to bring greater control, convenience and personalization to its customer.

    Using self-order kiosks, customers will be able to customize and build their own perfect burgers and skip the front counter entirely, with their food being served right at their table. Customers will also be able to enjoy interactive table-top games whilst they share a meal and even charge their smart phones using wireless charging devices in a contemporary and stylish ambience. The result is a more comfortable and personalized experience.

    Westlife Development Limited vice-chairman Amit Jatia said, “We’re innovating and evolving for the future, and we’re excited to bring our customers along on this journey with us. With the EOTF restaurant, we are kicking off a bold and progressive plan to transform the customer experience. We want our customers to walk in and be wowed by the experience that’s modern and personalised, but still the McDonald’s they know and love.”

    The new McDonald’s Experience includes:

    Enhanced Customer Experience

    The Guest Experience Leaders will provide customers the warmth and genuine hospitality McDonald’s is known for. From hello to goodbye, the Guest Experience Leaders will help customers to choose between self-order kiosks or counter service, assist with finding their seats, and provide table delivery service.

    Advanced Customer Convenience

    The introduction of Self-Order Kiosks at the restaurants will give customer a modern and convenient opportunity to try their own hand at personalising their menu and order at their own pace. Various payments modes, high speed wi-fi, air-chargers and tablets will provide consumers with more convenience and give them more reasons to visit McDonald’s.

    Sustainability

    The Company has enhanced its efforts in the area of sustainability by installing smart hand wash systems which will enable the restaurant to save approximately 400,000 litres of water per year. Additionally, the restaurant will save upto 6,000 units of energy with the LED lighting. Besides this, the restaurant will use bio-degradable cutlery, reusable cups and recycle its waste with the vision to send zero waste to landfill.

    Wholesome Food Choices

    For the first-time ever, McDonald’s India is launching farm fresh salads and transitioning its existing wraps into whole grain wraps. The launch follows consumer demand for more variety, lighter and wholesome balanced choices. Additionally, customers will have the choice to opt for milk based beverages (chocolate milk, smoothies or shakes) with their Happy Meals or simply replace their fries with a bowl of salad.

    Table Service

    Customers can now experience table delivery complete with the warm and genuine hospitality. Once an order has been placed, customers can take a seat while they wait for their order, guided by a Radio frequency identification device (RFID) right to their table.

    McDonald’s India is driving the customer experience forward at full speed and bringing unrivalled innovation to the Quick Service Restaurant industry. The changes announced today allow for the brand to deepen its customer experience, build on its employer of choice reputation and keeping Indians loving it.

  • Cheetah Ad Div rebranded, AppLock impressions increase

    MUMBAI: Cheetah Mobile Inc., one of the leading mobile utility and content app developers, has rebranded its ad business in India as Cheetah Ads, with a renewed focus on bringing vertical video ads to the market. Cheetah Mobile also revealed that impressions of Cheetah Mobile’s popular AppLock feature have reached 200 million per day in India, making it one of the most successful markets for the product.

    AppLock safeguards users’ privacy by creating password-protected lock screens for individual apps. The feature is most frequently used to unlock social apps where people share personal data and require the utmost privacy.

    A recent report produced by Cheetah Lab titled “Using Utility Apps to Realize the Value of Brand Ads on Social Apps” shows that the top five countries using AppLock are the United States, India, Brazil, Mexico and Indonesia, with India ranked 2nd. A closer look shows that among the top 10 most frequently locked apps, the top two are social apps.

    AppLock offers brands a “pre-social moment,” the opportunity to engage with a customer before diving into a social app. AppLock supports customizable video, GIF and interactive ad formats with Cheetah Mobile’s industry-leading big data and targeting capabilities. It also allows brands to showcase 9 different product images on the lock screen. Through AppLock, brands can reach their best audiences without advertising within the social apps themselves.

    Cheetah Ads places beautiful, full-screen vertical video ads in a wide range of user contexts – from pre-social moments like AppLock, where brands can reach users before they unlock their favorite social apps; to in-social activity within popular influencer-powered apps like musical.ly and Live.me; to personalized content moments in News Republic; and utility moments in apps like Clean Master and Battery Doctor.

    Formerly known as Cheetah Ad Platform, Cheetah Mobile’s ad business has operated in India since launching there in September 2015.

    Speaking at ad:tech 2017, Cheetah Mobiles GM – international ad sales Morden Chen said, “Cheetah Ads India will make the advertising experience smarter and better for users and brand advertisers. As Cheetah Mobile advances its content+utility app strategy, Cheetah Ads will focus on bringing vertical video ads to every kind of mobile moment.”

    “We are thrilled with the success of AppLock in India. The feature’s 200 million daily impressions have contributed to making Cheetah Ads one of the top mobile advertising players in the country. With its huge mobile user base and fast-growing marketplace, India is a key country for us, and we will continue innovating to meet the evolving needs of the growing mobile users,” Chen added.

  • Real Activ Wowed by new design

    MUMBAI: WOW Design, a strategic brand design consultancy, has collaborated with Dabur, renowned FMCG Company, to revamp the brand identity for its range of Real Activ Juices. Dabur intended to revamp its range of Real Activ juices that have no added sugars and vouch for a healthy juice, anytime, anywhere. With a record of successful revamp launches in their kitty, WOW Design was invited to impart a new look for the Real Activ range differentiating it from competition, on the shelf and in the minds of its consumers.

    The brief to , the team at WOW Design was that the packaging and proposition story of the brand had to be needed a makeover such that it becomes a preferred choice to the health conscious consumer who walks an extra mile to enjoy an active life.

    Working towards a new look for Dabur Real Activ Range, WOW Design conducted a detailed research based study.  The key findings of the study were:

    – The visual architecture of the existing Activ range resembles closely to the main range; diluting its differentiation from the sub-ranges.

    – The core proposition of ‘Supporting Fit & Active Lifestyle’ missed precedence due to lack of effective packaging communication.

     Hence, considering that the Activ range has varied offerings, WOW Design aimed to highlight the benefits of each range and establish them separately. For the same, they introduced two levels: Sub-Range – 100%, Fibre+ and Fruit-Veggie & its variants.

    Scrutinizing the target group’s consumption and buying behaviour, helped in drawing useful conclusions. The concept of ‘Purposive Partner in Activ Lifestyle’ emerged from the brand’s core proposition of ‘Supporting Fit & Active Lifestyle’.  This idea augmented a makeover of the visual architecture for differentiation. A key element, the ‘Right Tick’ emerged from as a strong design architecture. 

    Dabur Foods head – marketing Kumar Mayank said, “We at Dabur took WOW Design on board for revamping Real Activ, which is a critical brand in our beverages portfolio. I would have to say that the WOW Design team have a thorough understanding of the consumer pulse and they do their research very well to grasp the market dynamics.”

    WOW Design partner & executive director Deepti Kshirsagar said, When talking to the consumer who are health conscious, we realised most of them are fence sitters and on lookout for products /brands that would propel them to actively pursue their fitness goals.”

    WOW Design partner & executive director Saswata Das adds, “In terms of Dabur’s flagship beverage brand Real’s Brand Architecture, Real Activ stood as an offering for the more health conscious and fitness freak consumer.”

  • Virat Kohli and Gionee celebrate milestones

    MUMBAI: A brand that has managed to make a good impact in the Indian market is smartphone player Gionee. Coming to the Indian market with its unique offerings, and further getting celebrities to endorse them, Gionee has emerged as a favourite brand of Indians; and has done so in a very short span of time. The campaign has begun with an aggressive burst on OOH media nationally and will be followed by print, digital and radio too.

    The smartphone brand has now achieved a new milestone where it has got 1.25 crore users using its products. To celebrate the feat, Gionee has announced the launch of a nationwide integrated campaign that has been conceptualized and executed by Mullen Lintas Delhi. The objective of this campaign is to announce this unique milestone and also let the consumers know about Gionee’s stature amongst its competitors.

    To promote this milestone to the masses, Gionee has brought on board the Indian cricket captain Virat Kohli. Known as the milestone man himself, it was an apt partnership between Virat Kohli and Gionee where together they are shown celebrating milestones in their own unique way. Given Gionee’s aggressive ambition to move towards market leadership, this is a well-timed association as Virat Kohli perfectly mirrors what the brand is aiming to achieve.

    Gionee marketing head Nomit Joshi said, “Gionee has reached a milestone with 1.25 crore patron base in India and the Indian cricket skipper who is creating new milestones and records was roped in as the brand ambassador. The Captain’s arrival on-board allowed us to highlight our milestone and also the partnership was mutual.”

    Mullen Lintas NCD Shriram Iyer said: “Gionee and Virat Kohli – both ambitious, both hard working and currently both are on an exciting trajectory in their own respective fields. We believe it’s a perfect match to begin a great partnership.”

    Mullen Lintas Delhi executive director Syed Amjad Ali says: “The campaign is aimed to make a big announcement. At the same, getting Virat Kohli on board illustrates Gionee’s leadership ambition. He is clearly a role model today and inspires millions of people. To begin with, this campaign announces Gionee’s achievement of getting 1.25 crore smartphone users. There are many more lined up and will be unveiled soon.”