ITV

Category: Brands

  • ‘India Design Mark’ honours Hamilton

    MUMBAI: Patronage of good design raises the standard of living. For decades, Hamilton has been consistently developing functional products with optimal practical value using simple but ingenious and distinctive designs. “India Design Mark”, one of the highest design standards in India, honored the Hamilton Design Team with a certificate at their recently held event in Coimbatore, Tamil Nadu.

    India Design Mark is an enrichment tool granted by India Design Council. It is an autonomous body, established by the Government of India, functioning under the aegis of Department of Industrial Policy & Promotion, Ministry of Commerce & Industry. Two of Hamilton’s innovative products which got this prestigious recognition were the Duplex Bucket and Microwow.

    The products underwent a systemised process of evaluation which constitutes the India Design Mark logo that acts as a symbol of distinguished excellence of the product. With the “India Design Mark” certification, Hamilton has distinguished itself through continuous inventive design and has set new standards.

  • WeTransfer appoints Httpool as India partners

    MUMBAI: Httpool has added another global major to their extensive kitty of partners, with WeTransfer. The international cross-channel advertising network, that has partnered to monetise WeTransfer Ad inventories in 15+ markets in Europe, will also now be representing them in India.

    Founded in 2009, WeTransfer is the pioneer of effortless file transfer. With seamless and deeply integrated access they have over 40 million active users every month! WeTransfer provides brands with an extensive ad inventory to reach their target audience effectively through full-screen background or wallpaper spots.

    Httpool; an international cross-channel ad network, is an optimal partner for media agencies seeking integrated digital advertising solutions. Httpool employs the most advanced proprietary and licensed technologies to offer the broadest range of ad network products and ad tech solutions across display, video, engagement, social and performance channels, on all devices. It represents Twitter, LinkedIn, BBC, AOL, Spotify and other selected global and local publishers across 30+ Central and Eastern European and Asian markets. Httpool India was founded in 2010 and has offices in Mumbai and Delhi that work with all major agencies and brands.

    WeTransfer’s John De Lang explains: “Httpool brings with them extensive experience and leadership in the digital space. We have been working with them for a while now and they have been representing us in multiple markets across Europe and Asia; we are pleased to have them represent our platform within the Indian market too.”

    Httpool India managing partner Amit Gupta adds, “WeTransfer experiences a lot of traction from varied target groups belonging to diverse fields, making it a great platform for advertisers. We look forward to this exciting and challenging journey in an exhaustive market like India”

  • Wrogn Virat brand in Jabong portfolio

    MUMBAI: India’s leading online fashion portal Jabong has announced the addition of Virat Kohli’s breakaway fashion brand Wrogn to its product portfolio. The men’s fashionwear brand will be available in 450 variants.

    Virat has been the highest run scorer for India for six years straight and was the fastest in the world to reach 25 centuries in ODIs. Jabong is known to have introduced a multitude of fashion and sports brands in India in the past such as TOPSHOP, TOPMAN, Dorothy Perkins, Missguided, Next, ASICS, ALCIS, Hummel, DC and New Era Caps to name a few.

    Wrogn’s launch will be supported by digital and social media campaigns including Virat’s selfie video announcing the brand’s launch on YouTube, Facebook, Twitter & Instagram. A separate Shop-In-Shop promotion will highlight the WROGN’s latest campaign images, videos, main categories & brand description on Jabong’s website & mobile app as well as the Jabong’s digital fashion blog. The top two highest spenders on the day of launch will be invited for a Meet & Greet with Virat Kohli while the remaining five highest spenders will receive merchandise signed by the Indian cricket captain.

    Jabong chief business officer Rahul Taneja said, “We are pretty stoked to launch Wrogn on Jabong, which comes from a similar philosophy of being comfortable in your own skin, and therefore, is a great fit for Jabong’s core shoppers. Virat Kohli is a true Indian icon, especially amongst the youth and is a great example of rising above the ordinary by just being himself.”
    Jabong chief merchandising officer Kalyan Kumar Gunasekaran added, “Wrogn collection exudes candid and comfort fashion and allows one to carry their own style effortlessly. Each brand uniquely differentiates itself in its language, Wrogn for us is just the right click.”

    Universal Sportsbiz CEO & owner of Wrogn Anjana Reddy said, “Wrogn is one of the fastest growing men’s youth fashion brand in India, and we are excited to partner with Jabong and launch our latest SS’17 Collection.”

    Universal, under its brand ‘Collectabillia’, is every sporting enthusiast’s dream. Promoted by Reddy – a national level badminton player – and backed by the Accel Partners, of the Angry Birds and Facebook fame, Collectabillia aims to bridge the gap between celebrities and their ardent fans.

  • Burger King Cannes Lions’ creative marketer

    MUMBAI: The Cannes Lions International Festival of Creativity has today announced Burger King as the Creative Marketer of the Year 2017. The award will honour Burger King for embracing and encouraging creativity across their brand communications and for the inspiring global marketing of their products.

    Cannes Lions runs for eight days from 17- 24 June, in Cannes, France. The main Festival venue is the world famous Palais des Festivals.

    Burger King has a hugely successful track record at Cannes Lions. The company has totalled 76 awards, including two Grands Prix in 2016 for the ‘McWhopper’ campaign, in Print & Publishing and Media. Burger King also took home a Titanium Grand Prix in 2007 and achieved their first win in 1969, a Silver Lion for ‘Skinny Burger’. Since its launch in 1954, the company has expanded to become one of the largest quick-service restaurants in the world, welcoming more than 11 million people in over 100 countries daily.

    “Burger King is a brand that’s built a reputation for marketing campaigns that are bold, courageous and innovative, constantly challenging the limits of creative excellence,” said Ascential Events CEO Philip Thomas. “Burger King believes that being a brand with purpose can achieve long-term advantages and deliver strong business results. That’s why the company is making such an impact”.

    Burger King CMO Axel Schwan, and head of brand marketing Fernando Machado will collect the award during the 64th Cannes Lions International Festival of Creativity, taking place from 17-24 June 2017.

    Schwan commented, “Creativity is a critical factor when it comes to helping us stand out from the pack and punch higher than our weight. This principle is applied to everything we do, from the way we differentiate ourselves by flame-grilling our burgers to the ground-breaking advertising campaigns we create”.

    Machado added, “This award is a tribute to the consistently strong creative work done by the Burger King brand over time”.

    Cannes Lions celebrates the ‘Best of Burger King’ on Stories, the new editorial arm of the Festival. From classic campaigns that kick-started digital marketing to modern masterpieces of integration.

  • Starbucks India mobile app launched

    MUMBAI: Tata Starbucks Private Limited has introduced the Starbucks® India mobile app across the country, giving customers a fast and convenient way to pay for in-store purchases and earn Stars through the loyalty program using their mobile device. The move makes Tata Starbucks the first major retailer in India to offer customers a mobile payment option linked to a loyalty program and further expands Starbucks robust global digital ecosystem.

    Available for download on iPhone® and Android™ devices, the Starbucks® India mobile app offers customers the convenience of paying for their favorite Starbucks beverages with their mobile device by scanning a barcode linked to their registered Starbucks Card. Customers can also register multiple Starbucks Cards onto their account within the mobile app.

    In addition to mobile payment, the app allows customers to register for the My Starbucks Rewardsä program, earn Stars, track and redeem their rewards, manage their accounts, and gain access to new product information and promotions, all within one convenient app.

    “We are proud to introduce the Starbucks® India mobile app to customers in India which will help us meet their needs while serving them seamlessly on our already highly-successful My Starbucks Rewards program that benefits our loyal customers,” said Tata Starbucks CEO Sumitro Ghosh. “This digital innovation underscores our continued commitment to drive innovation and provide an exceptional and convenient customer experience in our stores across the country.”

    At Starbucks, the digital experience is a foundational part of a seamless customer experience. Starbucks debuted the My Starbucks Rewardsä loyalty program in India in 2014and now has more than 250,000 members who are earning Stars and receiving benefits through the program.

    The Starbucks® India mobile app builds on a rapidly-expanding portfolio of technological innovations at Starbucks. Most recently, the company unveiled an innovative conversational ordering system in the U.S. called “My Starbucks Barista” and pioneered a new social gifting feature on WeChat, China’s leading mobile social communications service.

  • Cairn India pockets seven PR awards

    MUMBAI: Cairn India Ltd., the nation’s largest private sector oil and gas exploration and production (E&P) company, currently accounting for almost 30 per cent of India’s crude oil production, has won seven awards for its communication collaterals at the Annual Communications Awards organised by Public Relation Council of India (PRCI).

    Other prominent winners at the events were IBM, NTPC, GVK, IOCL, Aditya Birla Group, DMRC, GMR, BEML Godrej and Biocon etc.

    Cairn India is one of the largest independent oil and gas exploration and production companies in India. A subsidiary of Vedanta Limited; part of the Vedanta Group, a globally diversified natural resources group, Cairn India has operational offices in Andhra Pradesh, Gujarat, Rajasthan and Tamil Nadu.

    The awards were given at an event held as part of PRCI’s 11th Global Communication Conclave 2017 in Bangalore, early this month. Cairn India also received ‘Champion of Champions’ trophy for bagging maximum number of awards. The awards were presented by Karnataka minister of social welfare H. Anjaneya and Karnataka minister of state (independent charge) information technology & bio-technology Priyank Kharge.

    Cairn India Arun Arora chief communication officer Arun Arora, and assistant manager – corporate communication Hari Singh received the awards.

    Below is the list of awards won by Cairn India Ltd. for various communication collaterals:-

    Cairn CSR Brochure

    Gold Award

    Cairn e-newsletter – e’finder  

    Silver Award

    Cairn Annual Report 2015-16

    Silver Award

    Cairn CSR Film

    Silver Award

    Cairn Café Film

    Bronze Award

    Cairn Table Calendar 2017

    Bronze Award

    Cairn Social Media Campaign – ‘Hamari Indian Family’

    Appreciation Award

    Special overall recognition (for bagging maximum number of awards)

    Champion of Champions trophy

    Commenting on this feat, a Cairn spokesperson said, “What makes this special is that all the creative work on collaterals was carried out in-house, by our team. The team worked with tremendous dedication and innovative approach to bring these collaterals to life.”

    Around 100 companies participated in the event and 86 pitched for awards in various collateral categories.

  • Jet-Uber tie up for smart travel

    MUMBAI: With a clear focus to continuously enhance guest experience, Jet Airways has announced a strategic association with ride-hailing major Uber.

    With this first-of-its kind initiative in the Indian aviation space, the airline will partner with Uber to offer its guests greater choice by facilitating their travel to/from the airport once they have booked a ticket on the Jet Airways app. This path-breaking initiative from the airline will help guests by offering a seamless solution from doorstep to doorstep, with the benefit of two leading players in the travel space – Jet Airways and Uber.

    Guests booking their flights on the app and using Uber for the first time will be also benefit from a discount of Rs 150 across their first three rides by using the promo code JETUBER.

    Jet chief commercial officer Jayaraj Shanmugam said, “Our partnership with Uber for a comfortable and seamless travel experience between their homes or offices and the airport, reflects our ambition to leverage technology for enhancing our guest experience. More importantly, it is also a meeting of minds, where two leading, technology savvy and innovation-driven organisations have joined hands with an objective to create and promote new and fulfilling travel experiences for their guests in the long term. The association is especially meaningful since both Jet Airways and Uber have substantially similar guest profiles and needs, which will facilitate greater collaboration.”

    Uber India & emerging markets chief business officer Madhu Kannan said, “We are excited to partner with Jet Airways to make traveling in India even more seamless. Through this partnership, Jet Airways’ guests across 29 cities will be able to request their Uber when they book their flight. That removes any last-minute hassles when heading to the airport and makes for a smooth arrival in your destination city. Uber is all about making travel easy and convenient, and this partnership exemplifies that.”

    The cab booking feature will be available to all Jet Airways’ guests in the cities where Uber currently operates in India while booking their travel itinerary with the airline on the Jet Airways app.

  • eBay India launches ‘Throwback Edition’ sale

    MUMBAI: As part of the anniversary celebrations, shoppers have been invited to participate in the online gaming contest ‘Kaun Banega Champion’.

    www.ebay.in India’s leading online marketplace and shopping destination which lists over 10 crore products across categories will celebrate 12 years in India with launch of #ThrowbackEdition sale. The sale will offer consumers deals from the past decades with upto 65% off on products across segments.

    In addition, interesting offers such as ‘Roz Ke Baarah’ (Top 12 Trending Deal of the Day) and ‘Jab Tak Hai Baraah’ (Special deals ending with 12) have also been curated for consumers. The discounts and offers will be available on ebay.in till 23 March, 2017.

    1. Up to 57% Off on smartphones 
    2. Up to 60% Off on refurbished devices 
    3. Up to 60% off on apparels, perfumes, accessories, footwear, personal care, home décor and home furnishing

    With an aim to allow consumers relive their memories, eBay has also introduced an online gaming contest ‘Kaun Banega Champion.’ Over 5.6 million consumers on ebay.in with eBay registered ID are entitled to participate in the contest and will stand a chance to win a car, an Apple iPhone 7 Plus and several exciting discount offers ranging upto 50% off.

    eBay India director – marketing Shivani Suri said, “The #ThrowbackEdition sale will allow consumers to shop for their much-loved and desired products at unbelievable prices. Our consumer engagement initiative, ‘Kaun Banega Champion’ will not only present the consumers with a chance to win exciting prizes but will also bring back memories of Indian television’s most renowned game show”.

    eBay offers consumers the option to make purchases via EMI through ICICI, Citibank and HDFC credit cards. All purchases are covered under the eBay Guarantee which ensures refund or replacement in case a consumer is unhappy with the purchase.  

  • Suzuki showcases Gixxer & SF BS-1V variants in trendy graphics

    BANGALORE: Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers, Suzuki Motor Corporation, Japan, recently celebrated the launch of their New 2017 Gixxer Series of motorcycles at the Gixxer Day with Aras Gibieza, European Freestyle Champion showcasing an exhilarating performance on the capable Suzuki GSX-S1000 at the Orion Mall in Bangalore.

    The city witnessed the thrill of Gixxer Day 2017 celebrations with much fan-fare which will later be taken to fans in Pune, Mumbai, Kolkata and Delhi too. Suzuki Gixxer Day is a gathering of Suzuki Gixxer and Gixxer SF owners to celebrate the spirit of the hugely successful Street Sport Bike. The event was energized by European Freestyle Champion and Red Bull athlete Aras Gibieza, who mesmerized the crowd with his world class freestyle biking performance. Gixxer Day celebrations in Bangalore also offered scintillating dance and music performances which kept the motorcycle enthusiasts on their toes.

    Additionally, a morning ride out session was organized for the Suzuki riders, by providing them an exciting opportunity to tour the city with Aras, which was followed by an interactive session where the two time European Freestyle Champion from Lithuania shared his biking experiences with Indian fans.

    The New 2017 Gixxer Series displayed in Bangalore on the Gixxer Day boasted premium sporty looks while complying with Bharat Stage IV emission norms.

    The new 2017 Gixxer variants are available in 3 colours- Pearl Mira Red and Glass Sparkle Black, Metallic Triton Blue and Glass Sparkle Black, and Glass Sparkle Black. The three colour variants of the new Suzuki Gixxer SF 2017 model include Metallic Triton Blue, Glass Sparkle Black and Metallic Mat Black, and Pearl Mira Red. Further, the 2017 Gixxer SF Fi variant is available in Metallic Triton Blue and Glass Sparkle Black with Metallic Mat Black colours. The 2017 variants of Gixxer, Gixxer SF and Gixxer SF Fi will be priced at Rs. 83,422, Rs. 92,716 and Rs. 96,624 respectively (Ex-Showroom, Bangalore).

    SMIPL MD Satoshi Uchida said, “Gixxer has been our flagship motorcycle, which has been well appreciated by our customers and has developed a loyal customer base over the years. Suzuki wishes to cater to the appetite of Gixxer customers for more intense engagement with the brand. We have also incorporated Mega Service Camps to reach out to our customers and provide them an unmatched post purchase experience.”

    Suzuki supplemented Gixxer Day with Mega Service Camps wherein special offers were provided on the service and spares of Suzuki vehicles. A lucky draw was also conducted for the participants, the winners of which got to take home exciting Suzuki merchandise.

  • Kokuyo Camlin beautifies Pune station

    MUMBAI: More than 200 artists and art students from across Pune were roped in by Kokuyo Camlin Limited in an initiative with the Central Railway to paint certain designated sections at the historic Pune Railway Station. Keeping up with its legacy of popularizing art among the masses, Kokuyo Camlin joined hands with Central Railway to beautify Pune Railway Station.

    Kokuyo Camlin is in the business of marketing and selling of art materials and stationery products under flagship brands ‘Camel’ and ‘Camlin’ which have been in existence for more than 80 years.

    The artists and art students painted art and personalities on the theme of Pune’s glorious and rich heritage. These works of art were created on 11-12 March, 2017. These beautiful paintings were unveiled at a glittering function at the Pune Railway Station today and were graced by senior Railway authorities. Malojiraje Chhatrapati, Honorary Secretary – All India Shri Shivaji Memorial Societies, was the chief guest for the occasion.

    The young budding artists from various art institutions showcased their creativity in specially designated rooms including the `Ladies’ and `First Class Waiting Rooms’. Adding to the grandeur were 4 large paintings created and put up at the main entrance lobby of the station so that the common man can see and enjoy these works of art.

    Kokuyo Camlin chief marketing officer Saumitra Prasad said, “Kokuyo Camlin has always supported efforts to promote art and take it to the people. So when Central Railway authorities came up with this idea of adding an aesthetic touch to Pune Railway Station, we thought this was a great opportunity to not only support this cause but also help in the design, development and implementation of this initiative. We are extremely thrilled with the results and our association with Central Railway.”