ITV

Category: Brands

  • Brandttitude analytics will help understand customer behaviour & identify buying pattern

    MUMBAI: WNS Limited, a leading provider of global Business Process Management (BPM) services, has announced the launch of WNS BrandttitudeTM – a cloud-based business intelligence analytics platform designed to track brand performance, understand customer behavior and perceptions, and identify buying patterns. This state-of-the art platform provides multi-dimensional insights across complex and disparate data sources. BrandttitudeTM enables clients to carry out exploratory data analysis, perform predictive modeling and generate self-service analytics.

    “For clients to propel their businesses forward, they must be able to translate massive amounts of data into meaningful and useful business intelligence. Consolidating, managing and analyzing available information is an increasingly complex process,” said WNS’ CEO Keshav Murugesh. “Organisations today need a real-time solution that leverages technology, analytics and deep domain expertise to generate actionable and reliable business insights. The WNS BrandttitudeTM platform enables clients to better understand their end-customers, compare themselves to key competitors, and take smart, data-driven actions to transform their brand performance.”

    BrandttitudeTM is powered by an advanced, scalable analytics platform that integrates data from disparate sources and compares information against a comprehensive library of KPIs configurable to different industries. For example, for the retail and CPG industries, the platform unifies data from market research and surveys, retail store audits, channel data, shipment data and many other sources.

    WNS’ analytics practice currently has over 2,200 data scientists, researchers and domain experts, providing analytics work for more than 75 global businesses spread across verticals. WNS provides a broad spectrum of analytics products and services including big data, business intelligence and reporting, machine learning, research, marketing, social media, risk, fraud, claims, and customer relationship management. WNS has been recently recognized with two Stevie awards for its social media analytics platform (SocioSEER), and Interactive Data Enabled Analytics (IDEA) suite of solutions. The WNS Analytics practice is complemented by a robust R&D center, focused on innovation and emerging technologies.

  • Tata Capital launches profile-based under-Rs 15 lac loan app

    MUMBAI: A Tata app uses a highly sophisticated algorithm to evaluate financial and alternate data for detailed credit analysis – ‘myScore’ and is completely paperless mobile application which provides instant loan offer using end-to-end loan application within five minutes! The myLoan app is available on Android; the iOS version will be soon launched.

    Tata Capital, the financial services arm of the Tata Group, announced the launch of ‘myLoan’ – a first-of-its kind Mobile App by the company to extend its existing personal loan offering to the emerging younger and mobile savvy audience. The App enables the user to check his/her loan eligibility and apply for a loan seamlessly using only a mobile device. The App also allows existing customers to view their loan status and details.

    Tata Capital, with the myLoan App is advancing its personal loan services to digital savvy and credit hungry borrowers seeking quick and convenient financial solutions to fulfill their goals. The myLoan app is able to make an intelligent and real-time assessment of the borrower’s loan application via a highly-sophisticated algorithm, using a mix of digital, social, financial and alternate data coupled with Machine Learning. The Tata Capital ‘myScore’ allows users to link up their social media profiles and obtain a score that reflects their potential credit-worthiness.

    The myLoan App offers personal loans up to a maximum of 15 lakh, with an end-to-end journey of less than five minutes. Customers have an option to upload their documents on the App, thereby making the application process completely paperless.

    Tata Capital COO – retail business & housing finance Govind Sankaranarayanan said, “India is a young country with a growing mobile and smartphone population. Digital data allows for a more holistic picture of a customer than financial metrics. With the launch of the myLoan App, Tata Capital aims to sustain its strong digital presence through a new & unique application that uses financial & alternate information during the borrower’s credit analysis. The myLoan App intelligently harnesses this capability and we are confident that this one of a kind product will allow many new customers to avail loans.”

    Tata Capital COO – digital business Veetika Deoras said, “Over the last few years, we have witnessed an increasing percentage of traffic from mobile and the myLoan App is another customer-centric digital solution from Tata Capital, which is convenient, user friendly and secure. The myLoan App makes the loan application process seamless and uses multiple credit under-writing scorecards at the backend, suited to varied customers’ profiles. The myLoan App is built to offer personal loans to underserved segments such as first time loan takers and to cater to small ticket loans with shorter tenures.”

  • Oppo launches F3 Plus, kickstarting ‘group selfie’ trend

    MUMBAI: The ever-evolving global smartphone brand Oppo, kick started the ‘Group Selfie’ trend today by launching the new Selfie Expert F3 Plus, priced at Rs 30,990. The F3 Plus features the brand’s first dual front camera including a first-ever 120-degree wide-angle Group Selfie Camera. The F3 Plus First Sale begins from 1 April 2017 across India. It will also be available in Oppo online stores on Flipkart, Amazon and Snapdeal. The pre-order will be till 31 March 2017.

    Oppo’s brand ambassador, youth icon and Bollywood superstar– Deepika Padukone and renowned photographer – Dabboo Ratnani also shared their own selfie experience with Oppo F3 Plus during the event.

    Oppo F3 Plus delivers great selfie photos through the revolutionary dual selfie front cameras: a 16-megapixel camera for selfie and a 120-degree wide-angle lens for group selfie. The rear camera is co-developed with Sony, equipped with a customized IMX398 sensor for serious photography. The F3 Plus is a high-end smartphone that is efficient, long-lasting, secure and beautiful, addressing today’s highly-demanding mobile-first world.

    “Oppo is an industry leader in the Selfie Revolution with the recent ‘Selfie Experts’ F-series. Our brand has been growing rapidly across Southeast Asia and other regions around the world. As per the GFK data, we became the No.2 smartphone brand in India offline market last year. The dual selfie camera F3 Plus marks a new ‘Group Selfie’ trend, and reinforces our position as the Selfie Expert,” said Oppo India global VP & president Sky Li.

    “It’s amazing to see the way Oppo has identified the nerves of the Indian youth and the trend – Selfies. Wherever I go, I find people taking selfies. I’m excited that I have also joined the wagon,” said Deepika Padukone.

  • Fastrack signs multi-year partnership with The Music Run

    MUMBAI: Fastrack, an iconic youth accessories brand, has extended its association as the Presenting sponsor of The Music Run™, the fastest growing event in the mass running and entertainment space globally. Fastrack has joined hands with Baseline Ventures, a leading sports marketing firm and promoters of The Music Run™ in India, to hold the event across multiple cities including Bangalore, Pune, Delhi, Hyderabad and Mumbai.

    Fastrack has always shared synergy with the young millennials as the brand’s DNA has innately been in line with self-expression and excitement, which aligns perfectly with The Music Run™. Through this association, Fastrack looks to bring out what comes naturally to this generation – to create and share; thus being part of a full blown experiential event.

    Titan Watches chief marketing officer Suparna Mitra stated: The event is a seamless blend of music and fitness, both of which are immensely popular amongst the youth. With this partnership, we will continue to make The Music Run go from strength to strength and we urge people to join in and be a part of this unique experience with Fastrack once again.”

    “At Fastrack, we have always believed in giving the millennials what they want and go beyond conventional boundaries to do so. On the basis of the overwhelming response received for The Music Run™last year, this is the perfect platform to gather the millennials of India under one roof, giving them the experience of a lifetime. We look to create a sense of belonging by being the voice of the youth. Our partnership with The Music Run™ is an effort to celebrate this generation’s interest in fitness and their unquenchable thirst to have a good time,” stated Fastrack head of marketing Ayushman Chiranewala.

    Baseline Ventures co-founder Vishal Jaison said: “Fastrack has been at the cutting edge of marketing trends over the last few years. We are happy that Fastrack has identified The Music Run™ as a platform that helps them connect with the two pillars of popular culture, fitness and entertainment. The Music Run™ will be expanding to multiple cities in the coming months, thus becoming the only pan India fitness and entertainment property.”

    Created in 2014, The Music Run™ has been experienced by more than 180,000 participants in over 11 countries around the world. Set over 5 km, participants at The Music Run™walk, run or dance through five different zones that each represent a different genre of music – rock, pop, old school, hip hop and dance.

  • Season 2 of Woodland’s #AgainstAllOdds digital campaign returns

    Mumbai: The second season Footwear and apparel and apparel accessories brand Woodland’s #AgainstAllOdds digital campaign is back with highlighting the stories of people who are pursuing offbeat adventure sports in spite of severe obstacles.

    In the #AgainstAllOdds 2 series led by Interactive Avenues, Woodland’s Digital agency, 3 people from all walks of life come together to have a conversation about the disabilities, deterrents and dangers they had to face to overcome the barriers in their lives and emerge victorious. The grit and determination with which they overcame not only physical but mental and social barriers to reach their goals is a story worth sharing with the millions who will get inspired by them. The three people, each with a story to tell are Stanzin Dorjai, George Thengummoottil and Divyanshu Ganatra.

    These stories are being shared on Woodland’s Facebook and Instagram pages, providing them with an all-important platform to talk, share and raise awareness about the issues they had to face in their respective journeys.

    The brand says that the audience reaction to the campaign has been huge, where they have come up with their own stories which are just as inspiring and deserving to be shared. Till now, the Engagement Rate (Like + Share + Comment) of the campaign is 53,000+ and it had a Reach of 0.5+ million.

  • Four brands enter the most advertised brands list in week 10 of 2017

    BENGALURU: Four brands entered the list of top 10 brands in terms of television ad insertions for week 10 (Saturday, 4 March 2017 to Friday, 10 March 2017) of 2017. The new brands to enter the list of most the 10 advertised brands per week on television in week 10 were: One brand from the phone/phone services/apps genre(Vodafone Play App); Reliance Trends from the Apparel genre, a genre that entered the top 10 brands list for the first time in the top 10 lists; and two brands from the Automobile (2 wheeler) genre- Hero Duet, and Hero Splendor Range.

    This paper must be read with a caveat: It deals only with the players present in Broadcast Audience Research Councilof India (BARC) top 10 lists of advertisers and brandsper week. The sums/percentages of other advertisers/brands other than those indicated in BARC’s top 10 lists have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher.

    Further, Phone Services brands such as Reliance’s JioDigital Life, Phone Wallets of Phone Banking Services brands such as Airtel Payments Bank, Phone App brands such as Vodafone Play App, Phone devices brands such as Vivo V5 Plus have been grouped under one genre – Phones. Jewellery and Apparel genres have been indicated separately.

    Three brands each from FMCG and phone genres, two brands from the automobile genre, and one brand each from the apparel and the jewellery genres made it to BARC’s weekly  top 10 most advertised brands list in terms of television spots.

    Jio Digital Life was the most advertised brand in week 10 of 2017 with 11,303television ad Insertions or spots replacing Airtel Payments Bank which was the most advertised brand in week 9. Airtel Payments Bank was the second most advertised brand in week 10 with 9,412 Insertions, followed by the new player to list the of most advertised brands in a week – Vodafone Play App with 8,796 ad insertions. FMCG brand Colgate Dental Cream with 8,198 ad spots was at fourth place in the list for week 10.

    Please refer to the chart below for the list of most advertised brands in week 10 of 2017:

    public://f1_0.jpg
    Analysis of BARC’s weekly lists of the top most advertised brands during the first 10 weeks of 2017 shows that five FMCG, three Phone and one each from Politics and Online genres brands were the most advertised during the period.

    The Bharatiya Janata Party (BJP) was the most advertised brand during the first ten weeks of 2017 with combined 71,450 insertions and appeared for five weeks (frequency 5) during the first 10 weeks of 2017 in the list of top 10 brands across genres. Surf Excel Easy Wash with combined ad insertions of 38,382 and a frequency of 6 appeared in the list to top 10 brands per week in terms of ad insertions for the most number of times.

    Airtel Payments Bank was the second most advertised brand during the 10 week period with a frequency of 5 and total of 45,818 insertions. Please refer to the list below for the list of Top 10 most advertised brands across genre in weeks 1 to 10 of 2017.
    public://f2_0.jpg

     

     

     

  • Mulshi Springs all over GCC through Masafi

    MUMBAI: Masafi, the beverage giant of the Middle-East Asia, has signed a deal with Mulshi Natural Spring Water to distribute the luxury brand in the entire GCC region.

    The Cooperation Council for the Arab States of the Gulf is known as the Gulf Cooperation Council. GCC, is a regional intergovernmental political and economic union consisting of all Arab states of the Persian Gulf, except Iraq. Its member-states are Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. The Charter of the Gulf Cooperation Council was signed on 25 May 1981, formally establishing the institution of the GCC.

    Mulshi is a gourmet natural spring water from India, which is fast gaining popularity in super luxury hotels, large corporate houses, the niche society and the film fraternity all over the world.

    Masafi bottled water and Masafi Juices are the largest selling bottled water and juices in GCC countries and Iraq. The group is owned by Abdul Aziz Al Ghurair. Abdul Aziz Al Ghurair, is the Chief Executive Officer of the publicly traded Mashreq Bank and billionaire. As of 2011, his net worth was estimated by Forbes to be $2.7 billion, making him the 420th richest person in the world.

    Some of Mulshi’s valuable and loyal patrons include the super luxury hotels like the Ritz Carlton, St. Regis, W Hotel, Shangri-la, Conrad, Lake Palace – Udaipur, Umaid Bhavan Palace – Jodhpur, Falaknuma Palace – Hyderabad. In the luxury hotels segment, Mulshi is present at the Oberoi Hotels, Leela Hotels, Taj Group of Hotels, ITC Hotels, Westin Hotels, Park Hyatt Hotels, Grand Hyatt, Hyatt Hotels, Courtyard by Marriott Group, J W Marriott Group, Novotel, Hilton Group, Four Point by Sheraton Hotels, Holiday Inn hotels, The Resort – Mumbai, Aman – New Delhi, Sun-n-Sand hotel, O Hotels, Radisson Blu hotels, Intercontinental hotels, Ramada group, along with 300 other stand-alone restaurants in the country.

    Mulshi’s institutional clientele include Reliance ADAG Group, India Bulls, Gordrej Industries, Warburg Pincus and Bennett & Coleman to name a few.

    According to Mulshi Springs director Naveen Luthra, “At conservative estimates, 3,00,000 bottles will be exported every month in the first year which works out to exports of US$ 3.6 million a year.”

    Here is what some experts have to say about Mulshi water:

    1. Gayot, a highly reputed fine wine and fine dine magazine in U.S.A. rates Mulshi as ‘One Of The Top Bottled Water Of The World’.

    2. Fine Water is the Bible for the finest bottled waters across the world and lists the 100 top still and sparkling waters.

    3. Water Quality Association, U.S.A. is the apex international water authority. For creating awareness of the quality of water one drinks, Water Quality Association has laid down parameters where anyone can easily find out the quality of the water. Mulshi Natural Spring Water rates as “Excellent Water” by these parameters.

  • G.M Pens a new-age design for Schneider

    MUMBAI: G.M Pens International Pvt. Ltd., the pioneer in writing instruments, manufacturer and marketer of ‘Rorito’, announced its strategic technological association with world-class expert, Schneider Schreibgeräte GmbH (Germany), for their new-age Product Design & Development. To mark the commencement of a new and lasting relationship, G.M Pens International signed a Memorandum of Understanding with Schneider, bringing together the two leaders to usher in futuristic technology, in the writing instrument space.

    The association with Schneider is meant to enable and strengthen the product portfolio; in addition to offering the very best of technologically superior products to customers. The joining of hands was commemorated by the launch of Rorito Teramax & Rorito Robomax, the most advanced offering from Rorito. Rorito Teramax has been created understating the need gaps among the serious writers especially catering to the student segment. Rorito Robomax has been engineered for the smooth writing seekers.

    G.M Pens JMD Indrakumar Mahendran said: “We are delighted to offer our beloved patrons, the best of writing technology with the launch of Rorito Robomax and Rorito Teramax. Our R&D teams have worked extensively to put together a product based on robust research to understand the subtleties and nuances of Indian writing habits, the angle & speed of lettering, the working hours of the average user, the pressure applied on paper & ink delivery required for good legibility etc.”

    Schneider Schreibgeräte GmbH MD Christian Schneider said: “We are proud to associate with India’s leading pen brand, Rorito. Our revolutionary approach will lead the writing instrument space as it has a state-of-the-art advanced fluid ink system.”

  • HDFC Ergo’s ‘Health Matters’ on NDTV

    MUMBAI: HDFC Ergo General Insurance Company, India’s third-largest non-life insurance company, has launched ‘Health Matters’, an initiative in association with NDTV, with the aim of building the awareness about health check-ups and promote the importance of having a Health Insurance policy. This new campaign will also aid in simplifying the underlining nuances of a Health Insurance policy.

    There is low awareness about Health Insurance and common concerns related to Health Insurance such as the right age to buy , the right amount of coverage, parameters to consider before selecting a policy etc.. With the increasing instances of hospitalisation – especially due to lifestyle related medical conditions and rising cost of healthcare, it is not advisable to not have a Health Insurance cover. The ‘Health Matters’ initiative is aimed to address these concerns.

    As a part of this initiative, certain facts & figures and snippets will be aired on NDTV Prime/Profit, NDTV 24X7 and NDTV India, sharing crucial information related to Health Insurance in the form of questions which will be answered by HDFC Ergo Head – Retail Underwriting & Claims Anurag Rastogi.

    HDFC Ergo ED Mukesh Kumar said, “Health Matters smartly builds the awareness on the importance of having a Health Insurance policy and encourages viewers to undergo health check-ups regularly and lead a healthy lifestyle. This initiative will also address the fundamental queries related to the nuances of Health Insurance. The intent is to spread awareness about necessity of Health Insurance.

    ‘Health Matters’ has a universal appeal and will be presented in a creative way with snippets of information on basic questions as well as factoids on basics of Health Insurance like portability, claim settlements, policy coverage, exclusions and the common mistakes made by first-time buyers.

    To generate interest, HDFC Ergo would also run a parallel “Health Matters” promo and a contest on the NDTV network. The contest would entail answering simple questions that a participant can post on www.ndtv.com/healthmatters) and stand a chance to win free Health Check-Up vouchers.

  • KFC & Blink Digital launch meal box with a smart toy

    MUMBAI: Have you ever walked into a QSR and felt bored at the same monotonous experience? The meals remain the same and the accompanying toy just seems to be impersonal and unexciting. Well, time to get smart with the KFC 5-in-1 I-Box, a limited edition offering from KFC that not only redefines your regular QSR meal, but also takes your self(ie)-love one notch up.

    KFC in association with Blink Digital has introduced a Limited Edition 5-in-1 I – Box that will get you a special Smart Toy that’s a mini version of you. For the very first time, customers will enjoy a toy that is bespoke and personalized making it highly exclusive to them.

    KFC India CMO Lluis Ruiz Ribot said, “After bringing in the KFC 5-in-1 Longer Meal Box, we wanted to push the boundaries on the traditional QSR meal even further and wanted to reward our consumers with something fun and distinctive, and that is how the KFC I-Box was born. Toy collectibles are passe and so are selfies. The KFC I-Box takes things to a whole new level, the Smart Toy is unique, personalized and a mini-you!!”

    Blink Digital co-founder and CCO Dooj Ramachandani said,”For the exclusivity seeking consumer, it’s hard to beat an experience that is truly bespoke. With the ‘I-Box’ we are using technologies like 3D Printing that will enable consumers to put a personal stamp on their ‘KFC 5-in-1 Longer Meal Box’ by creating a mini version of themselves.”

    To get your hands on your very own KFC I-Box Smart Toy, be amongst the first 50 consumers to order the 5-in-1 Meal Box at the KFC Inorbit Mall, Vashi (Mumbai) on 21 March or KFC Sarjapur, in Bengaluru on 23 March, 2017.