ITV

Category: Brands

  • World Health Day: Tata Sky celebrates ‘happy way of life’

    MUMBAI: Tata Sky is celebrating World Health Day with its ongoing services that help people towards a healthy and happy life.

    The World Health Day is a global health awareness day celebrated every year on 7 April, under the sponsorship of the World Health Organization (WHO). Each year, WHO organises international, regional and local events on the Day related to a particular theme. This year, the theme of the day is to tackle Depression: Let’s Talk.

    According to the World Health Organization (WHO), 350 million people worldwide suffer from depression– the main cause of ill-health and disability across the globe, according to figures from the World Health Organisation.

    The world hence needs to find more options of ‘Being Happy’. Tata Sky enlists how some unique services that can bring smiles to millions. These 24×7 services can be subscribed or watched at any point in time on Tata Sky’s DTH service or their mobile app.

    Comedy = Smile = Happiness

    Dance = Health = Happiness

    Explore meaning of Life = Calm mind = Happiness

    Fitness = Active Self = Happiness

    Explore meaning of Life = Calm mind = Happiness

  • IPL: Officer’s Choice Blue teams up with Sunrisers Hyderabad

    MUMBAI: Officer’s Choice Blue, from Allied Blenders and Distillers, is all set to join the IPL bandwagon once again. While this is the second year of the brand’s association with Mumbai Indians and Delhi Daredevils, it will be a debut with Sunrisers Hyderabad.

    Officer’s Choice Blue snacks will be visible on the head gear of the Delhi Daredevils as part of the sponsorship deal, and will drive visibility and multiple consumer engagement programmes with all three teams.

    Allied Blenders & Distillers COO Bikram Basu said, “IPL is more than a game of cricket- its pure entertainment- and we are certain that it will benefit Officer’s Choice Blue to connect closer with its target audience.”

    Besides cricket, Officer’s Choice Blue has been associated with various music and sports initiatives, including being long term title sponsors of the IFA Calcutta Football League.

    Kishore Chhabria-promoted ABD is the third largest spirits company, and the largest domestic company in India with volumes of 36 million cases for the year 2015-16 and expanding at a CAGR of 20% over the last three years – making it the fastest growing.

  • Sony YAY! signs Tiger Shroff as brand ambassador

    MUMBAI: Sony YAY!, the soon-to-be-launched kids’ entertainment channel from Sony Pictures Network, has roped in the country’s newest heartthrob Tiger Shroff as the brand ambassador and face of the channel.

    This would be the debut television association of the young star whose popularity amongst children is today unbounded.

    Confirming the news, SPN Kids Genre business head Leena Lele Dutta says, “We are excited to have Tiger Shroff as Sony YAY!’s brand ambassador. Kids, across the country, relate to him and consider Tiger as their icon. Given his affinity with kids, we could not have found a better representative for our channel”.

    www.indiantelevision.com had earlier reported that the network is gearing up to launch another channel, Sony kids channel, in April.

    This upcoming channel will be the second kids channel from the SPNI stable. At present, Sony runs Animax, which was launched on 5 July 2004. “The kids channel will be organic, local and everything will be produced in India,” SPNI CEO N P Singh said in an interview. Dutta was already associated with Sony Pictures Television for a long time.

    Apart from Dutta, the network appointed Sujoy RoyBardhan as the AVP and marketing head for the channel. Prior to joining SPNI, RoyBardhan was working with Viacom18 as the director – marketing.

    Also Read

    Sony YAY! kids channel to be lead by Leena Lele Dutta

    Sony Pictures Network builds team for kids channel, appoints two execs

    Sony BBC Earth to air 19 hrs of content every week, local programming on the cards

    Sony to add 10 channels in 2017

     

  • A warrior to tread an adventurous path: MRF Wanderer

    MUMBAI: As an active proponent of cricket, MRF Tyres has always rallied behind the team and its players in pushing the cause of the sport in India. Whether the ICC Cricket World Cup 2015 where it was the Global Partner or other such top-rated cricketing properties, MRF has always essayed a supportive role by putting out communication that is strikingly unique.

    Partnering MRF in achieving its communication goal over the years is Lowe Lintas Chennai that has been instrumental in managing the communication objective for the tyre brand in India. In its latest initiative, Lowe Lintas Chennai has announced the launch of an integrated marketing campaign that promotes the attributes of SUV brand, MRF Wanderer in India.

    The campaign was launched today and will span the online and offline routes including Television, Print, Outdoor and Digital.

    To refresh the brand’s proposition, MRF Wanderer has got its brand ambassador and Indian cricket captain, Virat Kohli to communicate the core message to the audience. The campaign seeks to celebrate the warrior-like instinct and determination — trademarks that best define both the Wanderer and also the ace cricketer. Much like the cricketer himself, MRF too has been treading the Indian roads with great determination and its warrior-like approach has made it the tyre of choice for many Indians.

    The new integrated brand campaign by Lowe Lintas Chennai seeks to bring alive the Samurai spirit in people who like to explore their limits and even go beyond by challenging themselves – and what better face to push forward this thought than one of India’s best known Samurai, Virat Kohli.

    MRF Ltd. executive VP marketing said, “MRF Wanderer tyres are designed for those who never settle for the mundane and venture off the beaten path. Our communication this time has taken a more aggressive twist and a fresh perspective on the core brand positioning – Tread Anywhere. Lowe Lintas Chennai has portrayed the true Wanderer spirit by using Virat’s Samurai tattoo and his passion for adventure as exceptional creative devices. We believe that this new film will resonate well with those who chase adventure.”

    In the film titled ‘I dare to Tread Anywhere’, the capabilities of the MRF Wanderer tyre are brought to the fore by drawing a parallel with Virat Kohli’s Samurai warrior spirit. Whatever the terrain or journey, a true adventurer never backs out and takes on the challenge with ease. As on the cricket field where Virat has always let his warrior-like approach do wonders for the team, so is it for MRF Wanderer whose “Tread Anywhere” proposition has enabled drivers to wander far and discover remote, inaccessible places with ease.

    Lowe Lintas chairman & CCO Arun Iyer says, “Every Wanderer has a story to tell – be it the user or the product. We have tried to capture the spirit of that story through the eyes of Virat Kohli. While Virat is a samurai on the field, MRF is a master of the roads – and both are adventurous when it comes to chasing their passion. This thought has been captured well in the new campaign.”

  • Crocs associates with ‘Baahubali 2: The Conclusion’ designer

    MUMBAI: Crocs, the global footwear brand, associates with one of India’s leading designer Sourabh Kant Shrivastava who has designed his new collection inspired by the movie “Baahubali 2: The Conclusion”. The collection will be showcased through a fashion event, organized by Bollywoo.ooo, an online portal that curates movie-inspired apparels and accessories, in Mumbai, on 7 April 2017 with Bollywood celebrities Tamannaah Bhatia and Rana Daggubati walking the ramp for Sourabh Kant.

    The collection is inspired from the drama and grandeur that Baahubali has which further translates into a collection which is all Black and Gold. On one hand, ‘Black’ contributes to the mystery and makes the collection look more dramatic, while on the other hand, the ‘Gold Embellishments’accentuates the royalty in the movie. Speaking about his collection,

    Shrivastava says, “I have done clothes which have embroidery and appliqué in leather and zari fabric. The jewelry is a modern take on traditional styles which is used in the movie”.

    The collection will be showcased in association with Crocs where the models will walk the ramp wearing Crocs’ camp and promoting their new campaign “Come As You Are” which encourages people to celebrate the uniqueness in them. The collection is being promoted by Drew Barrymore and John Cena.

    On the association, Crocs India M.D. Deepak Chhabra said, “Sourabh Kant’s collection is an incredible assortment of what royalty and elegance together looks like. This is a perfect platform to bring about a change in how Crocs is perceived.”

    The event will be set up with a forest theme to create the ambiance as similar as that of the movie and to create the royal feeling among the audience.

    On the association with Sourabh Kant, Crocs India E-commerce and marketing manager Bhavna Tewari said, “Crocs has always believed in supporting creative ecosystems that encourage artistic works. We are very proud to be associated with India’s prominent designer Sourabh Kant with avant-garde sensibilities. With this collaboration, we intend to get into the commercial space of the Indian movie industry that has a powerful and far-reaching impact on the masses.”

    Bollywoo.ooo founder Vinayak Kalani shared, “The association brings a unique and quirky essence to the entire collection.”

  • Chef’s Basket now expresses infinite love for food

    MUMBAI: Chef’s Basket, a leading gourmet cuisine brand from Fizzy Foodlabs, is embarking on a new culinary journey and re-defining its brand identity. Chef’s Basket, with its new identity and continued efforts in innovation around flavour and packaging in the category is going the extra mile to bring international cuisines to the kitchens of India.

    Emphasising on the need for re-branding, Fizzy Foodlabs director and CEO Varun Jhawar said, “What we choose to eat, how we prepare it, serve it, and even how we eat it are all factors profoundly touched by our individual cultural inheritance. It is becoming obvious that an understanding of many aspects of the cultures of others, including their food traditions, is indispensable in any human communication. Consumers are inspired by new cultures and want to try new cuisines and they are slowly inclining towards the global food palate. We believe that consumers are always excited to explore their taste buds and open to experiment with diverse cuisines. Chef’s Basket offers premium culinary experiences and authentic taste igniting love for global cuisine. With our innovative recipe kits, we encourage our customers to be fearless in the kitchen, indulge in their love for cooking and enthuse the chef within them.”

    The new brand identity reflects youthfulness, vibrancy and expresses infinite love for food that connects well with its young urban and semi-urban consumers. It introduces people to innate food desires they never knew they had, driving the core philosophy, appetite creates adventure. The brand transformation is reflected in the new packaging, logo and re-designed website. The new identity is gaining popularity through the campaign “Go Chef Yourself” with its television, print and outdoor advertisements along with digital amplification. The campaign inspires everybody to cook and to live the experience of being a chef at home.

    Food is a powerful force that brings people together at every occasion. Globalization is the breaking down of barriers across the globe, resulting in an integration of culture, economics, trade & politics. Gourmet food in India is largely inaccessible and the demand for international and gourmet foods is growing significantly. This drove the founders to conceptualize Fizzy Foodlabs and its brands such as Chef’s Basket. The brand provides consumers with an unparalleled experience, sparking their love for food from across the globe. Chef’s Basket’s gourmet recipe kits have ingredients in recipe proportions with easy to follow directions to empower consumers to enjoy authentic cuisine at home, effortlessly.

    Chef’s Basket’s product range includes Indo-Chinese, Italian, Mexican and Oriental ready-to-cook and ready-to-serve food in portion packages. With no preservatives in its products, the company aims to provide fresh, healthy and tasty gourmet food manufactured and packaged through innovative technology to initiate home cooking experiences.

    Fizzy Foodlabs, a Mumbai based ready to cook and ready to serve food startup, was incorporated in August 2012 by three IITians Nipun Katyal, Varun Jhawar and Manish Tirthani and has two brands – Chef’s Basket and Colonel & Co.

  • Brand trust: Samsung, Sony, LG, Apple & Tata lead in TRA report

    BENGALURU: The seventh Brand Trust Report by the TRA Research (TRA, formerly Trust Research Advisory) was released in Bengaluru today by TRA research head Sachin Bhosle.

    TRA says that The Brand Trust Report 2017 (BTR-2017), the seventh in the series, is the result of a primary research based on the proprietary 61-Attribute Trust Matrix of TRA. Spread over a four month effort starting November 2016, this year’s research was conducted among 2,505 consumer-influencers across 16 cities, and generated nearly 5 million datapoints and 11,000 unique brands, making it the most intensive study on Brand Trust across the globe reveals TRA.

    Bhosle revealed that the consumer influencers or responders were persons between ages 21 to 50, drawing a salary of at least Rs 20,000 per month, working in an organisation that had revenues of at least Rs 50 crore. Another important criterion for a responder was a name card in his or her name.

    Some of entries of note in the report include: Samsung has been ranked as India’s Most Trusted Brand of 2017 (climbing 17 ranks from 2016). Sony and LG both retain their 2016 rankings and are at second and third ranks respectively. Apple ranks as India’s fourth Most Trusted Brand and, rising 12 ranks from 2016, makes it to the top 5 for the first time. Holding on to its rank of last year, brand Tata’s trust defies the temporary imbroglio it faced to occupy fifth rank. The 6th position is held by the automobile giant Honda; Maruti Suzuki follows, taking the seventh spot. Dell is at eighth rank and Lenovo, climbing 18 ranks from 2016, features in the ninth position in the list. Bajaj, a brand which has been in the top 10 in five out of the seven reports, comes in at the tenth rank in India’s Most Trusted Brands list. None of the FMCG brands made it to the top ten positions in BTR-2017.

    Of note is the performance of some Bengaluru based brands. TRA CEO N. Chandramouli said in a press note, “In keeping with the business vibe of the city, several Bangalore-based brands have made a significant mark in the list. Kingfisher, ranked 213; Infosys, ranked 226; and MTR, ranked 285, are cases to point. Myntra catapulted 283 ranks from last year to secure rank 297 in 2017. Among the 23 Bangalore-based brands, a remarkable 12 are category leaders – Sonata in Watches, Britannia in F&B – Diversified, Amazon in Online Retailer – Diversified, Ola in Online Taxi Aggregator, Fastrack in Branded Fashion, IBM in Consulting/Services, Tanishq in Jewellery, Kingfisher in Beer, Infosys in Software Services, MTR in RTC Foods, Myntra in Online Retailer – Fashion, and Art of Living in the NGO super-category.”

    Bangalore-based brands have made a strong showing with city brands leading 6 of the 40 Super Categories in the report. These leaders are Kingfisher (Alcoholic Beverages), Fastrack (Branded Fashion), Himalaya (Healthcare), Kurl-On (Home Furnishings), Art of Living (NGO) and Apple (Technology). 23 city-based brands made it to the top 1000 most trusted brands in India.

  • NatGeo inspires Goafest to go green

    MUMBAI: In its 12th year, the festival pledges to reduce its environmental footprint with the help of National Geographic. The much awaited Goafest 2017, organized by the AAAI and The Advertising Club will be hosted in Goa from 6 – 8 April, 2017. Like every year, this year too promises to showcase and recognize the most incredible creative and planning work of the year. However, there is one significant change in the awards for the first time in its 12th year history.

    Goafest has pledged to be more conscious of its environmental footprint in its 12thedition. For this cause, it has partnered with National Geographic, an iconic brand which has inspired people to care about the planet for more than 129 years. National Geographic will come on board as the ‘Green Partner’ to help make the festival not only a congregation of the country’s best creative and planning minds, but also one that is conscious about its actions, and their impact.

    Some of the initiatives include the organizing committee using recycled paper and making available a system of carpooling for the delegates. However, both National Geographic & Goafest agree that the organization committee adopting a host of initiatives will not be enough. Real impact and change will happen if the delegates themselves are involved and engaged in this initiative.

    Consequently, National Geographic will create an awareness drive throughout the festival to shock, educate and inspire delegates for the need to be environmentally conscious. Delegates will also be encouraged to do their bit, from collecting water they would’ve wasted to ditching plastic bottles for the much sought after National Geographic branded water bottles.

    FOX Networks Group India Business Head Swati Mohan said, “National Geographic has been educating and inspiring people to care for the planet. Our association with Goafest is another endeavor in the same direction – to make our incredible industry aware and conscious about preserving the planet. We are confident that the country’s best creative and planning minds will adopt this cause and be our partners to spread this important message.’’

    Goafest chairman Ashish Bhasin adds, ‘’This year, apart from being this festival that is associated with excellence, we wanted Goafest to be a festival that is conscious and responsible. This year, Goafest is Green through the various initiatives that we have adopted. We couldn’t find a better partner than National Geographic for this cause.”

    National Geographic reaches 139 million television viewers in India and globally the entire portfolio to 700 million consumers each month.

  • Autistic-friendly ‘Sing’ screening held at PVR

    MUMBAI: Vkaao, India’s first-ever ‘theatre-on-demand’ service that enables individuals to choose the films that play in their local theatres, recently celebrated World Autism Awareness Day in a special way.

    The platform collaborated with Autism Centre for Excellence (ACE) to conduct a unique sensory-friendly movie screening of the movie ‘Sing’ for individuals with autism and their families. The screening was recently held at PVR Sangam, Delhi, in a safe and comforting environment designed especially to cater to the specific viewing requirements of autistic individuals.

    Sounds and lights were paid specific attention to by Vkaao during the screening. Lights were turned up for a better viewing experience, while the sound was turned down to levels more palatable to individuals on the autistic spectrum. This attention to detail was one of the prime reasons for the success of the Vkaao screening; the show was a houseful affair and audience members were seen enjoying the movie to the fullest, singing and dancing throughout the movie.

    PVR Pictures CEO Kamal Gianchandani said, “Autism affects more than 10 million people in India but awareness about this unique disorder is very limited. Our aim to associate with ACE to host this special screening of ‘Sing’ was to raise greater awareness about the issue. Witnessing the joy on the faces of people who attended the screening was extremely gratifying. We hope this initiative will help foster a nurturing, supportive environment for individuals on the autistic spectrum in the country.”

    A school for autistic children, ACE was conceived with the vision of improving the level and quality of autism-related interventions in India. ACE aims to utilise cutting-edge research and standardised educational practices to improve the outcome for children with moderate-to-severe autism.

    Vkaao focuses on leveraging state-of-the-art technology in order to create a social, crowd-sourced movie going experience.

  • ItzCash associates with Kings XI Punjab

    MUMBAI: ItzCash has announced its association with Kings XI Punjab team as its official principal sponsor and payments partner.

    Kings XI Punjab team mentor and franchise’s brand ambassador Virendra Sehwag unveiled ItzCash’s branded head gear for the players. The company which is celebrating its 10 years journey of pioneering and driving the digital growth path for India is proud to be a part of the 10th season of the most awaited Indian Premiere League (IPL). ItzCash will be present on the leading side of the helmet and the corresponding side of all other official headgear.

    ItzCash chief growth officer Bhavik Vasa stated, “This is the first year and we are excited to announce our partnership with Kings XI Punjab, as both have been playing strongly on the front foot for 10 years. The energy and passion that cricket brings forth in its fans resonates with ItzCash’s core values and will enable the company to connect the unconnected from all walks of life.”

    On ItzCash being principal sponsor and official payment partner, ItzCash managing director Naveen Surya said, “Cricket is one sport that relates with every Indian. So is the case with ItzCash, thanks to our Omni-channel business model.”

    Kings XI Punjab chief executive officer Satish Menon stated, “It’s a fresh start for the team and we are glad to commence with new players and partners on board. We have tremendous faith in Sehwag and his ability to shape the team together. Indore has been very warm to us and we are thrilled to be beginning our season in the city.”

    Sehwag stated, “The players are in a great headspace, and the energy around the franchise is very positive. We hope to have some fantastic games ahead and I feel with the talent and chemistry this team is building, it will hold us in a good position for this season.”