ITV

Category: Brands

  • Arigold enters kids market with high-end expertise

    MUMBAI: AA Enterprises, one of the leading dealers of leather goods, has introduced its promising shoe brand Arigold. At the event, few of its premium products were presented to the star cast of the film Blue Mountains. The brand plans to make significant strides into kids’ footwear segment by offering products that blends with their lifestyle.

    The design of Arigold shoes is noticeably different to most established and popular kids shoe brands, offering a generous, yet lightweight sole with increased cushioning, stability and grip, a deviation from the standard design trend of minimalist sole.

    Commenting on the unveiling, AA Enterprises director Ricky Banbah said, “Arigold is one of many initiatives we’re undertaking to elevate the overall footwear shopping experience for kids and teens. For the young crowd, this is indeed fantastic news as they have the chance to get a full spectrum of interesting products to choose from.”

    Arigold’s design studio works on the philosophy to uphold ease, grace and craftsmanship for each design it creates. With its high end expertise and global methods of delivering comfort, the brand aims to be one of the most preferred brands in leather shoe category.

    “This in itself is the beginning towards establishing a prominent name in the market. With the Indian footwear industry estimated to expand at a CAGR of 15 per cent from 2015 to 2020, Arigold aims to secure a strong position in the leather shoe category,” added Banbah.

    Founded with the motive to embellish the lifestyle of people, the brand name is synonymous with bright and vivid element outshining to adorn its surroundings.The brand imbibes the belief of ‘Push Limits, Fuel Passion, Eat Miles and Reach Goals’. With its endeavor to deliver sustained comfort, it plans to expand its product portfolio for differential needs in the days to come.

  • Brands support Genesis Foundation’s Rhythm & Blues Festival

    MUMBAI: A musical rollercoaster of pop, rock, Indian classical, Bollywood hits and more, a euphoric extravaganza of dance, music, friends and fun and a gratifying experience of contributing to a noble cause – the 6th edition of Genesis Foundation’s Kasauli Rhythm & Blues Festival delivered on all counts. The event saw participation from close to 600 supporters and music enthusiasts from different locations.

    #KasauliRnB, which features in the list of some of the most-anticipated music festivals of India, is a confluence of artists, music-lovers and supporters of Genesis Foundation’s cause. Proceeds from the Festival go into the treatment of critically ill under-privileged children with heart disorders. Supporting the Foundation on this journey are supporters like Fitbit and Monster.com, all of whom have contributed to making this effort successful.

    The spectacular evening of day 1 began with the performance of the renowned band, Late too Soon, who played rock and pop numbers. Their energetic performance was followed by Rajeev Raja Combine, an Indo-Jazz fusion band, which had people on their feet. And then came the electric performance by Nasya, who played a combination of popular Sufi, Haryanvi and Punjabi folk dedicated to all the attendees from the neighborhood. Headlining on day 1 were ‘Swatantra Rock’ band Eka, who left the audience breathless with their high-octane performance. The night ended with an after-party with the original fusion king, Lesle Lewis, who has composed some of the most iconic anthems of the generation. The pull of the music, the ambience and the Festival’s cause managed to lure even his excellency Shri VP Badnore, the Honourable Governor of Punjab along with his family.

    On the second day, as the sun cut through the mountain breeze, Tritha Sinha led a group of people in a session of Meditation with Music, leaving them rejuvenated and ready for the day. In the afternoon, it was time for a dance – a dance of fingers on drums and tambourines – led by the Delhi Drum Circle.

    The evening’s performances began with Kamakshi Khanna Collective, who brought the smoky blues to #KasauliRnB. Following her was Neeraj Arya’s Kabir Collective, a band whose lyrics are inspired by the verses of the famous poet, Kabir. Their performance had the magic of soul-searching philosophy as well as all the elements of classic rock. As the sun set, Jonita Gandhi performed to some of the latest Bollywood numbers like ‘Breakup Song’, Ed Shereen’s ‘Shape of you’ and popular AR Rahman’s Mayya Mayya that left the crowd roaring for more. Everyone was up and dancing and singing along. And then, the grand dame of Indian rock and roll took stage. Usha Uthup, whose powerful and resounding voice has made people of all ages fall in love with her music, had the audience wishing the night would never end as she sang song after song that was familiar and well-loved. Songs like Jaane Ja Jaan, Dum Maaro Dum, Monica, Oh my Darling left the audience asking for more. With her performance and after the weekend’s entire electrifying line-up, the Festival reached a crescendo, and trended at No.7 on desktop and No. 3 on mobiles pan-India on Twitter.

    Talking about the event, Genesis Foundation founding trustee Prema Sagar said, “Kasauli Rhythm & Blues Festival has become a force to reckon with and we are happy and grateful for the relentless support that we receive each year. It is heartening to see that even though people come here to enjoy, they want to contribute to our cause whole heartedly. I’d like to thank everyone who was able to make this Festival such a success. We hope to see you in the coming years as well.”

    Jonita Gandhi said, “We had a blast as the audience was really warm and they were very appreciative of the different styles of music. We always love to perform among such a great crowd, so happy that they enjoyed and so did we. Thank you to GF for inviting us. This is a very important cause as we need to spread awareness about this issue and I think it’s a great initiative that they are supporting. A cause like this is something that always brings people together and tonight is a perfect example of that. Hopefully this event will help support their cause in the best possible way. I’m glad to contribute for it.”

    “It’s been a great journey of over 48 years with music. Genesis Foundation is and has been doing the best thing in this world, which is giving life to those who need, and helping little kids get a chance to smile again. My music has always been about spreading love and so I relate to the cause even more. I am thankful to GF for having me here,” said Usha Uthup, the headliner performer at #KasauliRnB.

    Monster.com MD – APAC & Middle East Sanjay Modi said,“The passion and enthusiasm of team Genesis Foundation (GF) is inspiring. It just goes to prove that when you love what you do, you put your heart and soul in it to make it a success! With the Kasauli Rhythm & Blues (RnB) festival, GF has found the right track to reach out to people for the noble cause of helping the underprivileged children. Like Billy Joel said, ‘Music in itself is healing, it is an explosion of expression of humanity. It’s something we are all touched by.’ I am glad to be a part of yet another season of RnB and strongly believe that it is important for each individual to understand their responsibility towards the society and work towards its betterment.”

    Fitbit India in an official statement commented, “It has been a pleasure to be a part of the 6th Kasauli Rhythm & Blues Festival as the title sponsors and to be associated with Genesis Foundation for the third year. We are happy to have been a part of this fantastic journey with the Foundation team towards spreading smiles through the treatment of critically ill children. We would like to congratulate the GF team for yet another brilliant edition of the KRBF – that is now amongst the best music festivals in the country. We witnessed amazing interest from the audience at the Fitbit booth at the festival and partnering with the Genesis Foundation is in line with our endeavour to empower people to lead healthier, more active lives by providing them with data, inspiration and guidance to reach their goals.”

  • Nestlé, Google & Paytm join hands for new Maggi

    MUMBAI: In a first-of-its-kind association, Nestlé India has collaborated with Google and Paytm Mall to roll out an exciting new promotion for the launch of the new variants of Maggi Noodles. Inspired by the regional cuisines, Maggi Masalas of India will cater to distinctive local tastes with signature herbs and spices. The objective of this engagement is to build anticipation and excitement around the new variants, where consumers have to guess the four flavours from the eight options provided.

    Nestlé India CMD Suresh Narayanan says, “At Nestlé we constantly use platforms and technology to deliver differentiated brand experiences. We are confident that our consumers, who have always demonstrated an unconditional love for their favourite Maggi Noodles, will be excited with this association. I am thankful to both our partners, who are leaders in their respective areas, for this association, to provide consumers with a unique and innovative experience that is a win-win for all.”

    This innovative association with Google allows users to key in “Meri Maggi” in the search bar, and be presented with eight options of Maggi Masalas of India variants. The user has to then choose four out of the eight options displayed and submit their vote. Upon submission of vote not only will the user become eligible to participate in the contest to win the Masalas Of India Goodie Box, but can also pre-book, the yet to be launched, Maggi Masalas of India Noodles, exclusively through Paytm and Paytm Mall.

    Google India director – sales Vikas Aghnihotri adds, “Google is always innovating to create unique experiences for users and this innovation is an example of how we can work with organizations to drive engagements at a mass scale.”

    Paytm Mall has created a special Maggi Brand Store to sell the Maggi Masalas of India box from 22 April. The company has also launched a unique campaign – Catch the Maggi Train, in which four new flavor packs will appear as icons forming a train on Paytm and Paytm Mall app. Consumers who will click on the train icons & buy the product will be gratified with exclusive cashbacks on their purchase.

    Paytm Mall vice president Saurabh Vashistha said, “India is a richly diverse country with countless cultures, languages and cuisines. Nestlé has done an excellent job of creating a special range of Masala Noodles drawing inspiration from this culinary diversity and we’re happy to bring this delight to the doorsteps of millions across the country. This is truly aligned with our ideology to build unique products handcrafted in India that acknowledge and celebrate our diversity.”

  • Most advertised brands on television in first quarter of 2017

    BENGALURU: Fifty-four brands from 15 main genres were present in the Broadcast Research Council of India (BARC) top 10 brands list in terms of television ad insertions during the first quarter of 2017 (Weeks 1 to 13 – Saturday 31 December 2016 to Friday 31 March 2017, Top 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals). NineteenFMCG brands catapulted the genre to top position with combined weekly TV advertisement insertions (CWAI) of 4,19,502during the period. The frequency of FMCG brands presence in BARC’s top 10 brands list for 57 times out of a maximum possible of 130.

    The Phone genre comprising of Phone Services, Phone Apps, Phone Walletor Banking and Mobile Phones was next with 11 brands having combined weekly ad insertions of 2,21,819 with a frequency of 27 out of a maximum possible of 130 in the top 10 lists during the period.

    This paper must be read with a caveat: It deals only with the players present in Broadcast Audience Research Councilof India (BARC) top 10 lists of advertisers and brandsper week. The sums/percentages of other advertisers/brands other than those indicated in BARC’s top 10 lists have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher.

    Further, Phone Services brands such as Reliance’s JioDigital Life, Phone Wallets of Phone Banking Services brands such as Airtel Payments Bank, Phone App brands such as Vodafone Play App, Phone devices brands such as Vivo V5 Plus have been grouped under one genre – Phones. Jewellery and Apparel genres have been indicated separately.

    Five Online brands which include eComerce, OTT (Amazon Prime Video), etc., with CWAI of 1,15,528and a frequency of 14 placed the genre at third place. The Bharatiya Janata Party was the sole brand from the Politics genre that was present in the list with a frequency of 5. The Auto genre includesAutomobiles-4 wheelers and Automobiles-2 wheelers. Brand IPL Season10 with a frequency of 2 was the sole entrant from Sports Events genre. Please refer to the figure below:

    public://f1_1.jpg

    The top 20 most advertised brands in the period had the BJP in the pole position with CWAI of 71,450 during the five weeks that it was present in the weekly top 10 brands in terms of TV ad insertions. Phone Wallet brand Airtel Payments Bank was the second most advertised brand with a frequency of 5 and CWAI of 55,320 during the period under consideration in this paper. The fourth and fifth places were taken by Oral acre FMCG brands Colgate Dental Cream and Close Up Ever Fresh with CWAI of 55,113 and 54,803 respectively a frequency of 7 each in the weekly top 10 brands lists during the first quarter of 2017. Ecommerce Online brand Amazon.in was fifth with a frequency of 4 and CWAI of 48,856. Please refer to the chart below for the twenty most advertised brands on television in weeks 1 to 13 of 2017.

    public://f2_1.jpg

    For complete list of most advertised brands on television in week 1 to 13 based onBARCweekly data please click here

     

  • Kansai Nerolac renews commitment to Gujarat with ‘Man of the Match’ grant

    MUMBAI: Staying true to its commitment of supporting skill development initiatives and to inculcate the spirit of performance amongst youth, Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India, in association with Gujarat Lions, has announced a unique initiative – ‘Man of the Match’ grant.

    The Man of the Match Grant will match the Man of the Match award amount from each IPL home game played by Gujarat Lions and release it on behalf of the best player of the Gujarat Lions team. The grant will be used towards imparting painting training to unemployed youth and equip them with a livelihood skill.

    Kansai Nerolac Paints GM – marketing – decorative paints Peeyush Bachlaus and Gujarat Lions CEO Arvinder Singh were present at the ceremony to announce the initiative. Gujarat Lion’s star players Dinesh Karthik, James Faulkner, Ishan Kishan and Coach Brad Hodge, were also part of the ceremony.

    Bachlaus said, “We at Kansai Nerolac are excited to initiate the ‘Man of the Match’ grant in association with Gujarat Lions. This initiative empowers the unemployed youth and offers them an opportunity to enhance skills through classroom as well as practical training by our experts.”

    Singh said, “We are proud to be associated with Kansai Nerolac Paints Ltd, by supporting skill development in our community we are supporting a bright future for India. Gujarat Lions believe that there is no dearth of talent in this country and we must do our bit to create an environment which is conducive to nurturing talent, helping them excel and realise their true potential.”

    “We share a special relationship with Gujarat and initiatives in the field of education, sports and cultural heritage among other fields, we aim to bring to the fore benefits of our healthy home paints range to create a better living environment for the people of Gujarat,” added Bachlaus.

  • Aircel customer wins sedan in ‘Super Challenge’

    MUMBAI: Aircel, one of India’s leading innovative telecom players, has felicitated the prize winners of “Super Challenge Contest Season 2”, an exciting general knowledge-based consumer engagement contest.Mr. Saradar Ram Dewasi, who scored the maximum points in the exciting VAS contest, was presented with a bumper prize – a brand new Hyundai Verna car. Among other prize winners, Gajendra Singh, won gold worth Rs. 1 lakh.

    Aircel Circle Business Head Karnataka Kanwarbir Singh congratulated the winners and said, “At Aircel, it is our constant endeavor to engage with our customers through innovative offerings or exciting contests and engagements.”

    Saradar Ram Dewasi, the winner of the Bumper Prize, said, “While participating in the contest I never thought that I would get a chance to win a car.”

    Aircel Super Challenge Contest, a knowledge-based contest, was conceived to engage customers in a meaningful way, wherein customers were encouraged to subscribe to the service to be eligible to play the contest via SMS with a limitation of 20 multiple-choice questions to be played per day. Currently, in its third year, the contest has successfully deepened customer engagement and created tremendous buzz among thousands of customers across the state.The contest garnered great popularity in a short span of time, as customers instantly connected with it.

  • Luis Garcia & Sunil Chhetri grace Champions League Tour today

    MUMBAI: Football fans in Mumbai rejoiced as they won the honour of hosting the UEFA Champions League Trophy Tour presented by Heineken® in India. Heineken® continued its Champion the Trophy campaign in India by giving local football fans a chance of a lifetime to host and unveil European club football competition’s most coveted prize – the UEFA Champions League Trophy in their city for the first time in the programme’s 11-year history.

    The UEFA Champions League Trophy, known as the Holy Grail of club football, will be unveiled by former UCL winner and Liverpool FC player Luis Garcia in the presence of Indian football superstar Sunil Chhetri at the Mahalaxami racecourse on 10 April, 2017. Post the unveiling, eight lucky fans chosen from a Twitter contest will get a chance of a lifetime to play a match with Luis Garcia and Sunil Chhetri, in a five-a-side football game at the Turf Club. Players will be assigned to team Garcia and team Chhetri, as they will go head-to-head in a clash of legends.

    Mumbaikars could get a chance to be a part of the unveiling and witness the match. For details, log on to @Heineken _IN on Twitter and @Heineken on Facebook.

    United Breweries senior VP (marketing) Samar Singh Sheikhawat said: “For true football fans the iconic UEFA Champions League Trophy is the holy grail of the footballing world. Only the best football players in the world get to hold this symbol of the highest level of accomplishment in the sport. Heineken® is bringing the excitement of one of the most celebrated global sporting prizes for fans in India, through the UEFA Champions League Trophy Tour and creating engaging fan experiences that go beyond the 90 minutes of the match”.

    The UEFA Champions League Trophy Tour presented by Heineken® will make its way across the bustling city of Mumbai, giving fans a chance to witness the glorious trophy. The trophy will make its first pit stop at Shivaji Park, followed by Carter road, moving to BKC (Bandra Kurla Complex). Fans can be part of the Heineken® Trophy Tour experience by participating in a variety of engaging activities at the pit stops, where they stand a chance to win exclusive Heineken® merchandise.

    The tour will end at its final destination at the Taj Lands End, Bandra. This will be followed by the Trophy Tour Party, an evening of glamour and sports which embodies the Heineken® spirit of opening new worlds.

    Mumbai was chosen for the UEFA Champions League Trophy Tour through a Twitter contest by Heineken® across four cities (Delhi, Mumbai, Bangalore, Kolkata). The contest encouraged fans from each city to tweet, vote and compete for their chance to host the trophy. Each city was given a specific hashtag, for example: #ChampionTheTrophyBLR – for Bangalore, #ChampionTheTrophyMUM – for Mumbai, and fans battled it out online with the maximum tweets to win the rights to unveil the trophy in their city. The competition was close, but after days of continuous voting and tweeting, the city of Mumbai emerged victorious.

  • Amrapali is Baahubali 2: The Conclusion’s jewellery designer

    MUMBAI: Amrapali is now the official jewellery designer for Baahubali 2: The Conclusion.

    After having done a number of pieces for Baahubali 1: The Beginning, Amrapali Jewels was officially brought on board to be the Jewelry Designer for the magnum opus’ second edition. Special pieces were especially commissioned for the film at the Amrapali Design Studio that was created in tandem with the team of designers and craftsmen from Amrapali and the team of Baahubali.

    The second project for Baahubali 2 was initiated when the shooting began for the movie from mid-2015 till the end of 2016.The script was decoded to create stunning jewelry that would elevate the visual journey for the viewer and lend credibility to the characters in the movie. Amrapali managed to achieve this mammoth task in a short span of time and approximately 1500 pieces were sent to the team of Baahubali 2. Silver metal with gold plating was used in order to achieve the preciseness and quality that lends to the grandeur of the film and the setting.

    To win the hearts of the viewers, the creators of Baahubali 2 were very keen an selecting their sets, script, music as well as jewelry, and when it comes to perfection and excellence, Amrapali Jewels epitomizes it.

    “Every character in Baahubali plays a strong role and Amrapali Jewels has magnified the impact even more,” said Amrapali Jewels co-founder and designer Rajiv Arora. “In every frame, the jewelry was modified to maintain the essence of every character yet be visually impactful,” said Amrapali co-founder Rajesh Ajmera.

    Amrapali traces its origins to the year 1978, when Arora and Ajmera took upon themselves the task of showcasing to the world the exclusivity and magnificence of Indian jewelry.

  • 92.7 Big FM ropes in Sehwag, Ayaz & RJ Abhimanyu

    MUMBAI: 92.7 Big FM is known to provide thematic content during the 20-20 cricket match series, thereby becoming the most popular radio destination during the cricket extravaganza.

    This year the radio station is all set to ride the 20-20 cricket wave yet again, with two exclusive segments. The radio station has roped in celebrated cricket analyst Ayaz Memon to co-host ‘BIG Cricket League’ with sports RJ Abhimanyu. The duo will present a star player’s biopic every week from Monday-Thursday 8pm-9pm from 3rd April to 26th May for its listeners across HSMs. Leveraging the cricket fever, 92.7 BIG FM is collaborating with legendary cricketer Virender Sehwag for the third time to bring match analysis to a cricket crazy nation during the morning show across the network.

    Big Cricket League will see Ayaz Memon presenting biopics of iconic players every week and bringing alive interesting facts of the lives of famous cricketers like MS Dhoni, Yuvraj Singh, Suresh Raina, Virat Kohli, Rohit Sharma, Zaheer Khan, Gautam Gambhir and Murali Vijay that will be focusing on their childhood, family background, education and more. Spread over a period of eight weeks, this cricket season will see the flamboyant Virender Sehwag offer exclusive pre and post match analysis.

    Sehwag said, “This is my third year with 92.7 BIG FM for the 20-20 cricket series and it gives me immense pleasure to be associated with them yet again. I feel privileged to connect with all the cricket enthusiasts off the field. Cricket has always been my passion and I am humbled to be doing what I love through this unique offering.”

    Memon, said “This is a great platform through which listeners can acquire information and insights about their favorite players. Cricket is a religion in our country and fans want to know everything about their heroes. BIG Cricket League will provide the audience with just what they are looking for.”

    Spokesperson from 92.7 BIG FM said, “92.7 BIG FM has always catered to the various entertainment needs of its listeners through a plethora of distinctive content formats. Cricket is one sport that is celebrated largely in the country.”

    92.7 BIG FM will further drive engagement by conducting daily musical contests for the listeners largely segregated under two categories, BIG 4 and BIG6. In the BIG 4 contest, the listeners will have to identify one common thing between 4 consecutive songs played in an hour. The BIG 6 will have an RJ play a 15-sec mash-up of 6 songs, wherein the listeners will have to identify all 6 songs. This light-hearted segment will make the content more interactive, providing listeners a chance to win exciting prices.

  • World Media Awards: Maxus India recognised for Tata campaign, wins gold in ‘automotive’

    MUMBAI: Maxus, a part of GroupM, has bagged Grand Prix at the World Media Awards 2017 for their campaign “From Zica to Tiago” for Tata Motors. The campaign also won the Gold in Automotive category for the campaign.

    The campaign was created when Tata’s new car Zica was just 3 weeks away from the launch and the World Health Organization declared Zika, the virus as a global emergency. Consumers started associating Zica, the car with Zika, the virus and it was becoming a great threat to the brand image.

    Maxus conceptualized, created and implemented a three-stage approach to overcome the challenge and thus launched the ‘Fantastico Name Hunt’. In just three days, the campaign reached 48 million people across 22 target markets. 640,000 engaged and 37,000 names were submitted – garnering $410,000 of earned media coverage along the way. Google searches for ‘Zica’ totally dropped and ‘Tiago’ surged, showing that consumers were on board with the change.

    An elated Maxus South Asia managing director Kartik Sharma said, “This is one of the best examples where a crisis situation is turned into a great opportunity for a brand.”

    Within four months of the launch, Tiago received more than 1,20,000 test drive requests which is three times more than any Tata car launch in the last decade. The World Media Awards are designed to benchmark the best in international advertising and communication strategies.