ITV

Category: Brands

  • Candere buy to help Kalyan Jewellers add 5-7% to its topline

    MUMBAI: Kalyan Jewellers, one of India’s trusted and leading jewellery brands, announced the acquisition of online jewellery firm Candere. The acquisition will augment Kalyan Jewellers presence in the growing online jewellery segment in India.

    Kalyan will acquire the equity held by Singularity Strategic, the family office of Brijesh Chandwani and Subram Kapoor. This is Kalyan Jeweller’s first strategic move of its kind as the company continues to pursue aggressive growth plans, both organically and inorganically.

    Established in 2013, Candere sells jewellery online in India, USA and UK. It has a portfolio of over 4,000 designs including a strong offering in the high growth diamond jewellery segment. This transaction will help Kalyan establish a strong presence in the ecommerce segment to complement its vast physical retail presence.

    Following the acquisition, Candere will be “powered by Kalyan Jewellers” as it continues to build resonance with existing and potential online jewellery shoppers. Kalyan Jewellers will significantly boost Candere’s customer offerings by virtue of its depth of merchandise, which caters to different market segments and customer tastes.

    Post Investment, Kalyan plans to launch some of its established sub-brands like Glo, Antara, Anokhi, Nimah, through the Candere online store. Through this investment, Kalyan will also be able to expand Candere’s geography into the growing West Asian market including UAE, Kuwait and Qatar thus augmenting Candere’s existing coverage.

    Kalyan will leverage its vast network of 105 showrooms and distributed supply chain across India and West Asia to enhance Candere’s fulfillment layer and work towards creating a robust online-offline hybrid customer experience.

    Kalyan Jewellers executive director Rajesh Kalyanaraman said, “Candere’s recent foray into UK and USA markets also helps Kalyan augment its ambition of becoming a global Indian brand. Both companies have strong design and manufacturing capabilities and the synergies therein will help strengthen our offering to existing as well as new customers. The integrated offline and online offering will provide customers more flexibility and convenience while enhancing their shopping experience.”

    “We believe that the online jewellery market offers tremendous growth potential and expect it to contribute 5-7% of our topline over the next five years. The acquisition will also accelerate contribution of our global revenues.’’

    Founder-promoter Rupesh Jain said, “Kalyan is a formidable jewellery brand and Candere will be able to scale up rapidly by using Kalyan’s strong supply chain network and physical presence. The integration will also provide up selling and cross-selling opportunities and bolster revenues.’’

  • EuroKids Asia’s most trusted brand

    MUMBAI: EuroKids, the preschool chain, has been awarded as the Most Trusted Pre-School in Asia by IBC Infomedia, a global brand consultancy. This honour was bestowed on EuroKids as part of Asia’s Most Trusted Brand Awards at a ceremony held in Bangkok, Thailand.

    These awards are driven by market research and consumer insights; and are given to brands with global recall, international reach and proud legacies.

    EuroKids International CEO Prajodh Rajan said, “It is a testament to our efforts of nurturing young children in not just a pre-school, but in a second home-like environment. All our initiatives are directed keeping in mind our ‘Child First’ ideology which is at the core of our pedagogy, ensuring that a child’s development, safety and engagement needs are well fulfilled as they play, learn, grow and imbibe essential life skills.” He added, “We are being appreciated for our sustained efforts in offering an enriching, innovative and interactive learning process.”

    EuroKids has won over 17 awards, which reflect the unique training methodology coupled with NextGen advantages and 360 degree support in building the franchise business.

    Additionally, EuroKids is the only preschool in India that has received an International certification on safety standards at its preschools from global Testing, Inspection and Certification (TIC) firm Bureau Veritas.

    With a legacy of over 15 years, EuroKids has built a network of 900+ preschools across three countries and 350+ towns and cities and has nurtured over 300,000 children. Moreover, EuroKids has enabled more than 600 entrepreneurs to build a long term successful business, 80 per cent of whom are women.

  • Zeven and Rob’s tribute for master blaster

    MUMBAI: A creative genius that awes his audience with every piece of work, Rob has created a brand new ‘WOW’ video in association with Zeven, a multi-dimensional sportswear brand for the God of cricket Sachin Tendulkar, on his 44th birthday.

    In the video, Rob has used Crust, Zeven’s on-pitch cricket shoes, performance T-shirts, bats and accessories sponsored by Zeven from its retail line. Through a creative masterstroke Rob has seamlessly integrated the products to come together to form a portrait of India’s cricket legend, Sachin Tendulkar! Using his skills of precision, the products were put into place using threads hung from the ceiling at different levels. This was done over a period of 4 days but the final outcome is definitely a befitting tribute to the Master Blaster!

    Post the shoot, all the gear was handed over to the young enthusiastic kids of the Andheri East Slum. They look up to Sachin as their idol and role model. The kids were extremely excited to receive the gear and almost instantly started playing with it.

    Adding on Zeven leader- marketing Poojaa Kumar Deepak stated, “When we heard of the concept we were bowled over! Zeven is deeply vested in the sport of cricket and we are glad we were able to associate with Rob, a creative genius, and Sony Music, to help create this amazing tribute for the Master Blaster himself. We are extremely excited about how the video looks.”

    Says Rob, “Sachin is truly the God of cricket so today on his B’day it gives me immense pleasure to dedicate this video to him. This is my birthday gift to him and I hope he gets to see this. Just an acknowledgement that he has seen this will make me very happy. He is truly a living legend and he will continue to be an inspiration for generations.”

    National head – brand partnerships & music licensing Kiran Dcruz said “When we decided to work on something for the legend Sachin Tendulkar’s Bday we knew Rob had a masterpiece in mind. We’re thrilled to be associated with a leading brand like Zeven, who came on board to extend their support for this initiative. At Sony Music, we understand the value a brand wants to portray to it’s audiences and we help them achieve the same with content like these.”

    Here is the link

  • Wrogn tie-up with Royal Challengers

    MUMBAI: India’s most promising celebrity fashion and lifestyle brand Wrogn is associated with Royal Challengers Bangalore (RCB) as the official lifestyle clothing partner for the 10th edition of the Indian Premier League. Off field the RCB players will be seen in Wrogn merchandise and while on field their caps and helmets will sport the Wrogn logo.

    Wrogn merchandise is designed to complement the team’s play bold philosophy and makes a fearless, daring & heroic fashion statement. Wrogn’s in-stadia branding will also add colour to the home ground and will augment the vibrant and lively atmosphere during the matches.

    This annual association will be promoted by both partners through their digital properties; their official site and social media channels. Additionally, the brand has comprehensive plans to engage and interact with RCB fans and Wrogn customer sat Wrogn outlets across the country. All customers of Wrogn clothing will also be entitled to tickets to the RCB matches. Fans are of assured free tickets to watch live RCB matches in Bangalore by purchasing clothing /merchandise worth Rs.5000/- and above from the Wrogn line.

    Announcing the tie-up, Wrogn CEO Anjana Reddy said, “T20 is the most celebrated cricket format in the world and we are excited to partner with RCB, a strong contender this season that is brimming with youth, talent and has always kept fans entertained. The Wrogn brand ethos of being bold and dynamic matches that of the RCB and this partnership will give the fans and our customer’s opportunities to engage. From all of us Wrogn we wish the RCB team all the very best.”

    Commenting on this association, RCB chairman Amrit Thomas said, “Wrogn and RCB are a bold brand fit. We are excited to see RCB’s personality getting reflected through the fashionable lifestyle sensibility of Wrogn . We hope to see our fans come to the stadium dressed in RCB Jersey and Wrogn apparel to cheer their favourite team.”

  • Kangana walks ramp for Birla’s new Liva Creme

    MUMBAI: Liva Crème, the new age fabric from the Aditya Birla Group, has been launched by Aditya Birla Group chairman Kumar Mangalam Birla.

    Birla stated, “The ecosystem of our LAPF partners has resulted in also placing India on the global map. We are now a preferred sourcing destination of viscose based products. This is truly in the spirit of the ‘Make in India’ initiative of the prime minister”.

    “Liva’s end-to-end ecosystem of a high quality product, continuous innovation, the LAPF network and aspiration created by communication and brand engagement is a great case study in consumer focus,” added Birla.

    Birla introduced the next innovation – Liva Crème fabric. Embedded in it is the core promise of Liva. Coupled with it are the enhanced features of luxurious fineness and softness. In spawning Liva Crème, he, complimented the LAPF partners who he said have embellished the product with their experience and expertise.

    The event was launched amidst a lot of fanfare and glitterati with Bollywood actress and Liva Crème brand ambassador Kangana Ranaut walking the ramp. Liva Crème fabric – a new variant of Liva fabric – offers consumers the luxurious soft feel which is fluid and natural.

    The fashion show had modeled exclusive Spring Summer ’17 collections of Allen Solly, Van Heusen Shoppers Stop, Biba and Pantaloons made in Liva Crème fabric.

    “Liva Crème fabric has all the attributes of Liva fabric while offering the added benefit of luxurious soft feel. The fabric has found tremendous response from women consumers, as per a research conducted in Mumbai and Delhi. The proposition of luxurious softness has been crafted basis their feedback”, said Pulp & Fibre business director Dilip Gaur.

    “Overall, the designer associations with leading brands to create Liva Crème collection, a stunning campaign with Kangana Ranaut and premium point of sale communications will all work towards positioning Liva Crème as a premium brand in the minds of consumers,” added Birla Cellulose CMO Rajeev Gopal.

  • Airtel ties up with Baahubali 2 for special experience

    NEW DELHI: Bharti Airtel and ‘Baahubali 2 – The Conclusion’ has tied up to roll out special products for the fans of the forthcoming epic mythological film.

    A range of Airtel ‘Baahubali 2’ products were unveiled by the upcoming film’s star cast in Hyderabad to add to the excitement around the arrival of the one of the most anticipated films in the country.

    For Baahubali fans, Airtel has launched a special ‘Baahubali-2’ 4G SIM with free 4G data benefits to enable customers to experience the epic drama on India’s fastest mobile network. In addition, the Company launched special ‘Baahubali -2’ 4G Recharge Packs that offer great value to customers.

    Customers can also enjoy content like the making of the film and a host of such other videos from the film on Airtel Movies. Airtel’s OTT Wynk Music will have the star cast of ‘Baahubali -2’ as ‘Guest Editors’ on the app and users can enjoy specially curated Playlists.

    Bharti Airtel director – consumer business & chief marketing officer Raj Pudipeddi said, “As India’s largest and fastest mobile network, Airtel is thrilled to partner with ‘Baahubali 2’ to deliver an exciting experience to our customers. We invite Baahubali fans to get up close with the epic on their smartphones with Airtel and enjoy great content backed by a superior mobile broadband experience.”

    Bharti Airtel Andhra Pradesh & Telangana CEO Venkatesh Vijayraghavan added, “Customers can now also experience high speed data on the seamless Airtel Baahubali mobile broadband network to enjoy all the film content from the internet. Customers can also enjoy our specially curated Wynk Music playlist, exclusive videos on Airtel Movies and much more apart from trying their luck at exciting online contests.”

    Arka Mediaworks CEO Shobu Yarlagadda said, “We are excited about the partnership as it makes brand Baahubali more accessible to our audience. Currently Baahubali has expanded into a big franchise that includes comic books, novels, animated TV series, mobile game and a first of its kind virtual reality experience. Through this partnership with Airtel, we will expand our ability to provide the Baahubali phenomena and entertainment on-the-go, anywhere, and anytime to our audience.”

    In addition to these, Airtel will introduce an online engagement programME across various digital platforms to bring the exciting world of Baahubali closer to its consumers. An outdoor campaign will also be live soon making the movie and Airtel 4G come alive across customer touch points in the country. Customers can stay tuned to ‘Airtel India’ on Facebook and ‘@airtelindia’ on Twitter.

  • Wizcraft ties up with Tussauds S’pore for interactive IIFA

    MUMBAI: As the audience awaits for the upcoming IIFA Festival New York 2017 in New York City, IIFA exclusively partners with Madame Tussauds Singapore to Celebrate Bollywood with the world’s first permanent IIFA Awards Experience.

    The new interactive zone was officiated by Bollywood megastar and Friend of IIFA Anil Kapoor, a five-time IIFA Awards winner as he unveiling his wax figure from Slumdog Millionaire. This is the first time the figure will be shown to the public in a Madame Tussauds attraction. His figure will be in Singapore for a limited period only, before he will be featured in Madame Tussauds Delhi, due to open soon in 2017.

    Renowned actor Anil Kapoor said, “It is an incredible honor to unveil my wax figure from Slumdog Millionaire at the world’s first interactive IIFA Awards Experience in Singapore at the iconic Madame Tussauds.”

    The new interactive zone is designed and produced by Wizcraft International for fans of Bollywood who can now immerse themselves in the glitz and glamour surrounding the biggest celebration of India Cinema, the IIFA Awards Experience in Singapore at Madame Tussauds, the world’s most popular wax attraction.

    Wizcraft International director Andre Timmins said, “The international success of Bollywood has bolstered the popularity of the IIFA Awards around the world.”

    With the launch of the IIFA Awards Experience, fans can interact with Bollywood favourites Amitabh Bachchan, Shah Rukh Khan, Aishwarya Rai, Kareena Kapoor, Madhuri Dixit and Hrithik Roshan. Madame Tussauds will continue to grow the ultimate Bollywood experience by adding newcomers and old-time favourites to the collection in the near future.

  • Sulekha partners Truecaller to ensure ‘zero spam’

    MUMBAI: Sulekha, one of India’s largest digital platform for local service need fulfilment, has partnered with Truecaller, one of the leading communication apps in the world, to reinforce its ‘Zero-Spam Assurance.’ With the Truecaller app, Sulekha’s users will be able to identify calls from service partners during their search for a variety of local services.

    The “Truecaller priority access” technology labels all calls from Sulekha’s service partners as ‘Sulekha Service Partner’ on the user’s mobile screen. Besides, a new user on the Sulekha platform can now login with a single step using their Truecaller registered mobile number.

    In November 2016, Sulekha announced the launch of its “Zero-Spam Assurance” campaign. Connecting service providers with customers forms the backbone of the local services fulfillment business. But this can also lead to a lot of spam calls. In a country where data selling is highly prevalent, users keep getting unnecessary calls long after their need is fulfilled.

    In a pioneering effort in the Local Services industry, Sulekha introduced a tech feature- the UVN (Unique Virtual Number), where personally identifiable details of a user aren’t shared with a service partner till the user talks to them. As soon as a user’s need is fulfilled, he/she has the freedom to uncouple his/her number from the service request. This will make the user number inactive on the Sulekha platform, and therefore, no service provider will be able to reach the user post this. The “Truecaller priority access” feature will further strengthen Sulekha’s Anti-Spam strategy.

    Sulekha head of marketing Soumendu Ganguly said, “With over 20 million users a month, customer privacy has been one of our foremost priorities. Besides ensuring that calls from service partners are recognized by customers, the “Truecaller priority access” feature will also equip customers with the choice to filter them. Our “Zero-Spam Assurance” initiative has resulted in a boost in customer satisfaction and better understanding of customer behaviour. The Truecaller partnership features will take us significantly further in this process. We will continue to innovate in this field as our users expect nothing short of the best from Sulekha.”

  • Sapient Razorfish India wins award for UltraTech Cement

    MUMBAI: Sapient Razorfish has bagged an award for the best construction online video at the prestigious 2017 Internet Advertising Competition Awards for their campaign for UltraTech Cement – #RealRaksha. Presented by The Web Marketing Association, the Awards were announced on 29 March, 2017.

    With the interpretation of ‘Raksha’ or protection becoming increasingly archaic, it was important to bring forth a perspective that was not thought of before. The campaign communicated the concept in a unique way, drawing on UltraTech Cement’s core belief that protection doesn’t just involve strangers on the street, but begins at home. For the campaign, Sapient Razorfish built on the narrative of protection with the theme of Raksha Bandhan as a platform.

    The campaign was successful in driving the message on the hypocrisies associated with the concept of protection, and the need to change at an individual level. In addition to sensitizing people, the campaign became an instant hit online, garnering a total organic reach of 4,594,524 on Facebook, with 499 comments, 16,000 shares, and total views of 38,53,643.

    “This award corroborates our shared commitment to excellence, and the vision that was interpreted successfully,” said Sapient Razorfish India senior creative director Dinesh Swamy. “We always challenge ourselves to be innovative and engaging. The award is a great motivation to keep striving to excel and deliver our best to every project, and every client”, he added.

    “The message of true protection and strength to understand that comes from within has been captured well in this film,” said Aditya Birla Group UltraTech cement marketing services senior VP Kumar Pillay.

  • Healthy meets gorgeous, Jacqueline invests in RAW Pressery

    MUMBAI: With its first integrated brand campaign ‘And nothing else’ setting the tone for the summer season, cold pressed juice brand RAW Pressery – announced taking on board actress Jacqueline Fernandez as an investor. The Bollywood Diva adds more juice to India’s largest cold pressed juice brand with an initial investment of half a million dollars.

    Introduced to the brand on a film set, Jacqueline found her healthier half in Raw Pressery. Commenting on the launch she said, “Raw Pressery is not just a juice brand. It’s a cult that’s become a culture – changing the way we eat, drink and live our lives. My travels across the world have brought me closer to clean label products.

    Jacqueline’s love for the brand doesn’t stop at the juice. It transcends to the what the brand stands for. “To be RAW is to be who you are – Unpeeled, unadulterated and untreated. With no added sugar, flavour or colour. Natural, just the way nature intended. It’s easy to say ‘all good’ but how many times have you heard a juice brand confirming nothing ‘bad’ being added to your beverage?

    RAW Pressery founder Anuj Rakyan said, “Jacqueline’s someone who celebrates fitness, eating clean and living natural. She influences people around her and develops great affinity for products that compliment her lifestyle. Her belief in Raw Pressery is a direct reflection on the brand we’ve built. We look to seed a future of growth with partners like Jacqueline taking on the brand’s spirit as her own. With her inputs we’re planning newer product lines and also expanding availability to the Middle East as of April 2017. Jacqueline joining the team will bring fresher ideas and opportunities for us to explore.”