ITV

Category: Brands

  • Greenply is new principal sponsor of Kolkata Knight Riders

    MUMBAI: Greenply has announced that it is the new principal sponsor of the Kolkata Knight Riders.

    As the leader of the plywood manufacturing industry, Greenply is always focused on delivering the best quality products to its customers. Our technical expertise and innovation have enabled us to deliver the best. We are always on a lookout for new ways in which we can take our leadership to the next level, and connect with the consumers.

    Kolkata Knight Riders is a team that resonates with the brand philosophy of Greenply. It has redefined the meaning of teamwork, passion, and perseverance, thereby putting a smile on the faces of countless Indian admirers.

    On being asked to talk about their association with the Kolkata Knight Riders, Kamal K Mishra, AVP- Head Marketing, Greenply, said, “We are proud to be associated with a dynamic team like the KKR. They have a tremendous fan following, and we are determined to expand our customer base, by winning their hearts with our premium quality products. This alliance will enable us to reach out to the fans of KKR.” He also added that, “This power-packed combination will further cement Greenply’s commitment to quality.”

    Greenply believes in making its customers aware of the different aspects of plywood, so that they are informed while deciding to make a purchase. The “Ask Greenply” campaign is a step taken in that direction.

  • Vivo is Republic TV prime time presenting sponsor

    MUMBAI: Global smartphone brand, Vivo has come on board as the presenting sponsor for the 9pm prime time show on Republic TV.

    The strategic partnership is aimed at targeting the millennials- a focus point for both Vivo and Republic TV.

    Republic TV CEO Vikas Khanchandani mentioned, “We are happy to announce Vivo as our presenting sponsor for the 9.p.m. prime-time show along with the other evening news bulletin. With a network like ours, which caters to Vivo’s core TG of youth, we make for an ideal partner to provide complete brand solutions to them.”

    Vivo chief marketing officer Vivek Zhang added, “This year has been really exciting for us as we recently launched our latest offering V5s in the market and now we are delighted to associate with Republic TV. It is one of the most awaited news channel of our times which promises a revolution and the emergence of a new generation of content creators. Vivo is associating with its prime-time show and we look forward to be a part of the revolution that is about to change the Indian media.”

    The association between Vivo and Republic TV will be effective on all broadcast and digital platform.

  • Droom sells helmets cheap to popularise ‘safe riding’

    MUMBAI: At Rs 9 per helmet, road safety never looked more attractive and that’s exactly what Droom has been trying to achieve with its helmet sale over the past four months. The 4th round of the popular campaign again proved India’s pioneering and most successful online automobile transactional marketplace’s ability to strike a chord with the users with its quirky and out-of-the-box ideas. Promoting the oft-repeated but seldom implemented concept of ‘safe riding’, Droom’s campaign has managed to sensitize riders about the important social cause. It has also been a runaway success, with 62,859 orders received till now, while the total number of orders fulfilled being 50, 619.

    Road accidents claim a life every four minutes in India. In fact, last year, 410 people died every day in road accidents. Two wheelers are the worst-hit, accounting for 25% of the total road crash deaths. The Rs.9 helmet sale campaign, which has been held regularly each month from October last year barring November, has managed to create awareness regarding road safety by stressing on the importance of helmets and proper protection while driving. The campaign has also managed to generate great word-of-mouth publicity and brand visibility for Droom, and many users have praised the online marketplace for its sustained and beneficial efforts.

    While the MRP of each of the helmets stands at Rs.750, customers are able to order the same for Rs.9 by applying a code while ordering on the company’s website. The company has tied up several vendors and helmet manufacturer for this sale and Droom has allowed its branding on all the helmets that bear either Droom or Orange Book Value logos.

    Droom CEO Sandeep Aggarwal said, “The Rs.9 helmet sale campaign is very dear to us at Droom and one of our most prized efforts at customer advocacy. Road safety is one of the biggest issues facing our country and we are overwhelmed that our campaign has garnered such positive response.”

    Droom plans to conduct this sale during the middle of every month with a total targeted sale of 2.5 lakh helmets.

  • NDTV-Dettol Banega Swachh India awarded at ISC-FICCI

    MUMBAI: NDTV was awarded the ‘Media for Sanitation’ award at the ISC-FICCI Sanitation Awards held on 27 April, at FICCI in New Delhi. The India Sanitation Coalition, in collaboration with FICCI, has constituted the ISC-FICCI Sanitation Awards, aimed at identifying and recognizing the efforts of various stakeholders, across the whole sanitation value chain of Build-Use-Maintain-Treat. The award was given to NDTV for its flagship campaign on sanitation i.e. the Banega Swachh India Campaign that was launched in September 2014 with Dettol.

    Congratulating NDTV, India Sanitation Coalition chair Naina Lal Kidwai said, “With good reason, NDTV has been recognised in the ISC-FICCI Sanitation Awards 2017 in the media category. The various campaigns and series run by NDTV have been revolutionary in helping create a citizen’s movement around sanitation, bringing in celebrities and engaging citizens. I have seen the campaign blossom over the years, and am pleased to see the impact that it has had on creating behavioral change on a large scale. I wish NDTV continued success for their visionary work.”

    The awards were given away by Union Railway Minister Suresh Prabhu, and received by COOs of Special Projects, NDTV, Priyanka Kaul & Aditi Singh Bhatnagar. The awards jury was chaired by the eminent scientist and Padma Vibhushan awardee Dr. R.A. Mashelkar. Kaul said, ‘Social campaigns are in NDTV’s DNA and we are extremely proud of the work we do. Sanitation is a cause very close to our hearts and we are grateful to the prime minister Modi for making it a national agenda.”

    NDTV has always believed that media has the power to become voice of the people and bring about change. It has been pioneering social campaigns since 2008 with the Special Projects division. The ISC Compendium on Corporate Initiatives in Sanitation released at the event with the case study on ‘Banega Swachh India’ case study, also features NDTV’s partnership on the ‘Support My School’ campaign that was started with Coca-Cola in 2011 and revitalized 1000 schools over three seasons by providing them with basic facilities like access to proper sanitation & water and NDTV’s association with Mahindra & Mahindra’s efforts towards ‘Swachh Vidyalaya Swachh Bharat Abhiyan’ under which over 4500 toilets have been built across 11 states till now.

  • Canon India’s CSR in Bhiwandi village

    MUMBAI: Canon India Pvt. Ltd, India’s leading Digital Imaging Company, celebrated yet another milestone, with the completion of two successful years of Karanjoti Village’s adoption under its flagship CSR initiative- Adopt a Village. With a vision to contribute to the societal ecosystem, Canon India had adopted Karanjoti Village in Bhiwandi (Thane) near Mumbai in April 2015.

    In sync with the corporate philosophy of Kyosei, signifying living and working together for the common good, Canon India had adopted Karanjoti village to redefine the lives of people in and around the village by providing them with facilities for a well-developed and sustainable living. Situated near Mumbai, Karanjoti Village has seen numerous noteworthy developments, since its adoption. To mention a few, improved basic facilities & infrastructure have been installed at village school for making it child-friendly and generating interest in children to reduce dropouts. Post the intervention, school children are provided with basic health amenities like clean and hygienic toilets and safe drinking water facility. E-learning has been introduced to get children interested in education. Teaching aids such as charts (for science), maps (social studies), formulas (mathematics), and books related to various other subjects have been provided.

    Canon India CEO Kazutada Kobayashi said, “Adopt a Village initiative has supported our vision of providing healthy, informed and sustainable lives to the communities we operate in. With Karanjoti completing two years as part of the Canon family, it is a matter of pride for us to witness the outcomes of our various endeavours.”

    “Every village we adopt is part of the extended Canon family. Our employees, being responsible citizens understand the impact their contribution can make to the lives of young children in the villages. Under ‘Canon Involve’, they continuously visit the villages to interact with the children and villagers to create awareness and educate them about the basics of living a holistic life. We aspire to continue dedicated efforts in various villages as to achieve an all-round development for the community,” added Kobayashi.

    Canon marked the second anniversary of its association with Karanjoti, with its Mumbai office employees visiting the villagers to celebrate the special occasion. ‘Canon Involve’ endeavor witnessed comprehensive engagement between the children and the employees. Activities were conceptualized on the subject of ‘Summer Fun’, where the children made interesting and creative drawings, with their upcoming summer vacations as the backdrop. Learning material was provided to the participating children to encourage their interest in drawing. Employees joined the children while coloring their creatives and shared fond memories of their summer vacations. Employees also educated the children on the subject of ‘Team-Spirit’, encouraging the children to stay together with harmony, where they learn and grow together. This engaging session was wrapped with a cake cutting ceremony, rejoicing the milestone and envisioning a prosperous tomorrow for the young children and their families.

    In the span of two years, Karanjoti has witnessed discernible impacts under four core pillars of Canon India’s CSR policy, including Education, Eye Care, Environment and Empowerment. Capacity building in the school has led to students returning to the village school, resource centre with a non-formal education teacher to impart computer literacy, art and craft skills and encouraging sports among the students of all grades. Various environmental campaigns like tree plantation and ground levelling have been organized in which employees; teachers and students were encouraged to pledge and share their commitment towards making earth a healthier planet to live in. To have sustainable eye care facility establishment in the village, a Vision Centre has been set-up in a space provided by the local community. This center has equipment and technician for screening of patients and providing spectacles. Under its fourth CSR pillar Canon is looking forward to start a vocational training centre in the school to support sustainable living for the students and the village youth.

    Along with Karanjoti in Maharashtra, Canon India has three more adopted villages, including Ferozepur Namak in Haryana, Maharaja Katte in Bangalore and Sol Gohalia in Kolkata. In the coming year, Canon envisions to amplify its efforts aimed at a holistic development of its adopted villages.

  • Bajaj to lighten up India leg of Beiber’s Purpose World Tour

    MUMBAI: Bajaj Electricals Limited, India’s leading player in consumer durables, fans, lighting and Engineering Projects, has announced its partnership with Justin Beiber’s Purpose World Tour in India as its exclusive lighting partner.

    The company aims to spread eco-friendly message by encouraging the young audience to switch to LED through the Canadian megastar’s music concert scheduled at Mumbai’s D.Y. Patil Stadium on 10 May, 2017.

    Festival goers will witness some amazing & breathtaking installations done by Bajaj Electricals Ltd. specially designed for the concert. “Aligning with the right artists will help us reinforce our brand ethos and provide a platform to drive the message of eco-friendliness through the ‘Switch to LED’ campaign among this country’s youth population,” Bajaj Electrical JMD Anant Bajaj said.

    Bajaj will also host social media contests via Twitter and Facebook for the residents of India to win passes for the concert.

  • New Coke leadership in India, S West Asia

    MUMBAI: The Coca-Cola Company and its Bottling Investments Group (BIG) announced today new leadership appointments for its India & South West Asia Business Unit and Hindustan Coca-Cola Bottling operations.

    “As outlined by our president and chief operating officer James Quincey a few weeks ago, The Coca-Cola Company is designing a new Operating Model to support the next stage of our transformation into a growth-oriented, consumer-centered, total beverage company,” said The Coca-Cola Company president of the Asia-Pacific Group John Murphy, “Key components of this new Operating Model are a revitalized organizational capability and better system alignment to ensure that optimum execution multiplies our marketing plans and investment.”

    BIG president Irial Finan, added: “India is the 6th largest market for The Coca-Cola Company in terms of volume. The Coca-Cola system operates approximately 60 factories, directly employs 25,000 people and sells our products through over 2.6 million retailers. Still, the Indian market has tremendous growth potential, and we believe the revitalized system leadership structure that we announce today will enable us to continue consolidating India as one of the most important growth engines for The Coca-Cola Company globally.”

    In bringing this new structure to life, the following senior leadership appointments in the India and South West Asia Business Unit of The Coca-Cola Company, and Hindustan Coca-Cola Beverages Pvt. Ltd will become effective May 1: Venkatesh Kini, currently President, India, and Southwest Asia Business Unit, who has capably served the company for 19 years, has decided to leave the company and return to the United States to pursue other opportunities outside the Coca-Cola system. “Over the past four years, Venkatesh has had a significant impact on the growth and success of our business in this very important market, and laid the foundation for a winning team that will enable us to continue capturing the great opportunities that remain ahead,” said John Murphy. Venkatesh will remain with the Company until the end of July to ensure a smooth transition with his successor.

    T. “KK” Krishnakumar, who currently serves as the CEO and South West Asia Regional Director of Hindustan Coca-Cola Beverages Pvt. Limited, will replace Venkatesh as the president of the Company’s India and South West Asia Business Unit.

    Murphy added, “KK is uniquely qualified for this role, having successfully led BIG’s operations in India and South West Asia since 2009. He is a strategic, well-rounded leader, and has been a catalyst for expanding our portfolio and driving growth in every position he has previously held.” KK joined the Coca-Cola system in 2004 and has advanced through a series of leadership roles including Region Manager and Regional Vice President.

    Vamsi Mohan, who currently serves as the BIG’s region director for Vietnam, Myanmar, and Cambodia, will, in turn, replace KK as south-west Asia regional director for Hindustan Coca-Cola Beverages Pvt. Ltd. Finan said: “Vamsi joined the Coca-Cola system in 1998 and has held various senior leadership roles in Operations, Market Execution, General Management and also served as Vice President – Sales for Hindustan Coca-Cola Beverages Pvt Ltd. We’re fortunate and very glad to have him back in this market.”

    Christina Ruggiero, currently the chief procurement officer for the Coca-Cola System in North America, and President and CEO for Bottlers’ Sales & Services, LLC, will be reporting to Vamsi as the new CEO of Hindustan Coca-Cola Beverages Pvt Ltd. “Christina’s extensive experience aggregating and optimizing supplier and customer-related activities for the U.S. bottling franchise network will be instrumental in leading this next chapter for our bottling operations in India,” added Finan. Prior to joining Coca-Cola, Christina was Vice President, Procurement, for Diageo plc, where she led procurement and supply chain teams globally, including teams in the United States, Africa, Europe, and Russia.

  • Social Samosa ‘Gold’ for Zee Yuva

    MUMBAI: Zee Yuva creates huge buzz in the industry by winning ‘Gold’ award in Media and Entertainment category by one of India’s top media publishing Site-Social Samosa. Zee Yuva not only surpassed regional channels but also defeated the industry honchos to win the coveted gold. This was only possible due to clear defined strategy of giving importance to digital medium as much as traditional mediums during channel launch. The pre-launch buzz was created by ‘#YuvaMhanje campaign’ which became talk of the state by engaging 8 Lakh+ audiences and boasting 7000+ entries. Release of shows title tracks on social media created interest amongst the audiences to watch the show. Bun Maska, Love Lagna Locha and Freshers title tracks got 2.5L,2L, and 3L views respectively in a matter of just two days.

    On the day of launch, i.e. 22nd Aug’16 various digital platforms were targeted which were identified as having the highest number of Marathi Youth audiences. #ZeeYuvaOnAir became No. 1 trending hashtag not only in Maharashtra but in India. The campaign received excellent response on social media platforms like Twitter, Instagram and Facebook; with Twitter itself registering a total of 22 million impressions.

    The Awards hosted by ‘Social Samosa’ featured 100+ Nominations in 25+ Categories and were evaluated based on Engagement of the brand on Social media, Jury evaluation and online voting. Carlton D’Silva-CEO & CCO, Hungama Digital Service, Roshan Abbas – Managing Director at Geometry Global Encompass Network and Ashish Bhasin – Jury Chair & Chairman and CEO, South Asia, Dentsu Aegis Network were some of the renowned names who were part of the jury.

    Zee Yuva has been excelling in the social media space since its inception. Compared to its peers in the media and entertainment space, the numbers for the channel have been beyond impressive when it comes to the rate of fan base growth. In a short span of 8 months, it has created its mark and reached 3 Lac fans on Facebook, 1 Lac fans on Instagram and 5,000 fans on Twitter. Despite the high growth rate in fan base Zee Yuva has constantly maintained highest engagement rate on Facebook, Instagram and Twitter. This has been only possible because, audience engagement has been one of the pillars that the Zee Yuva focuses on. To achieve this level, the content strategy is adapted by mapping digital audience behavior and creating content customized as per the needs specific target group. Digital Marketing in Zee Yuva is treated as a critical medium to reach to revelent audience and not only as a support system for on-air content.

    The channel is set to come up with new initiatives and content with a purpose to serve Maharashtra’s digital audiences and maintain its dominance in Digital space.

  • Baahubali-2 teams up with Hike Messenger & Camlin

    MUMBAI: In a bid to magnify the overall output for the sequel of one of the greatest Indian Motion Picture and SS Rajamouli’s dream Project – Baahubali 2 — The Conclusion, team Brand Street India and Why? Stay! Calm! have brought aboard two internationally viable brands Hike Messenger and Kuyuko Camlin. This partnership is to build the Franchisee Baahubali and take it to the next level where the audience will be attached with some intriguing and interactive content and not just a vanilla campaign.

    With a user base of over 100 Million, Hike Messenger is an ideal preference to engage younger audiences not just on their online platform but social media as well. Team Hike has come up with a unique strategy of extending the Baahubali Franchise to the next level. The Brand has come up with various animated stickers based on the sequences from the movie. Some cute Chibi stickers that will gain popularity in the coming days as the characters from the movie Katappa, Devasena, Bhallaldeva and Baahubali become popular. All these stickers are live now on the Hike App. Along with this, one can also suit themselves to the movie’s royal looks by applying face-filters of the characters.

    Further, Kuyuko Camlin, one of the renowned stationary brands with a diverse customer base across the nation, is organising a painting competition at Kidzania Mumbai. The selected 20 kids are going to get a chance to meet the star cast of the movie at an exclusive event where these kids will be showcasing their piece of art to the stars of the movie. The brand also plans to engage the kids during summer camps as an extended promotional activity. A social media campaign on the lines of creating a trailer by using one’s own creativity has already been executed on their page. Camlin is also promoted on Baahubali Social media pages every Friday as “Camlin Friday Fan Art” where Baahubali fans share their piece of artwork and paintings on Baahubali pages.

    Kokuyo Camlin CMO Saumitra Prasad commented, “Kokuyo Camlin is proud to associate with Baahubali 2. Camlin has always promoted art in India as we believe that creativity is more important than knowledge. We are very confident that people will get to experience the magnificent world of art & imagination in Indian cinema with the release of Baahubali 2”

    Why? Stay! Calm! managing partner Kanika Mohan Saxena said, “Baahubali is the Biggest Franchise in Indian Cinema which cuts across all age groups and both Hike Messenger and Kuyuko Camlin are the best suited brands to interact with youngsters in their own unique style and tone. It will be interesting to see how these brands with a similar yet spread out target audience comes together to promote the movie both in a traditional, as well as the online way through interactive campaigns.”

    WSC head, branded content & alliances Nirav Khandhadia commented, “The task at hand were to seamlessly merge the core-values of the Baahubali franchise with the brands. We have crafted innovative campaign ideas with both our brands, which will give the Baahubali franchise reach beyond the movie release. This approach will instigate high customer engagement along with building a deeper connect and reliance with our client.”

    Brand Street India national head Surendra Singh expressed, “The huge popularity of Baahubali surely helps both these brands to reach out to their target audiences in a clutter-free way. Both these brand campaigns with Baahubali are driven by fresh ideas and a wide reception from all stakeholders.”

    This association has been creatively implemented by Why? Stay! Calm! Who are strategic partners to Brand Street India in the domain of Film Integration & Content Production. They have recently been instrumental in the association of Lotus Herbals’ with Jolly LLB 2, Uber’s with Phillauri and Voltas AC’s with BadrinathkiDulhaniya.

  • UCWeb to select We-Media contributors with monthly payout

    MUMBAI: UCWeb, a part of Alibaba Mobile Business Group, has outlined detailed guidelines for writers and content creators to join the ‘Super 1000’ Program launched in March 2017.

    The integrated evaluation will be done under four key indicators including page views, content customization, content category and publishing frequency. The UC News Content team will review quality and the overall influence of the candidate while keeping in mind content originality and legitimacy before giving the final confirmation. ‘Super 1000’ is a strategic initiative for user-generated content in India and part of We-Media Reward Plan 2.0. Under this programme, UCWeb plans to recruit 1000 We-Media writers in India and Indonesia who will be able to earn at least Rs 50,000 per month, generating varied content across diverse categories.

    The programme has received more than 1,300 applications since its launch in March 2017. One of the first writers to qualify for the programme is CricketTrolls, a blog offering latest cricket news, offbeat news, memes and more with an aim to make cricket more fun. The blog enjoys over 3.62 million page views and is earning more than 900 USD per month. Besides an upgrade in Ad revenue sharing model, the We-Media Reward Plan 2.0 programme will open the door of opportunity to the most talented writers in the country. The programme saw an increase of 200% and 350% (MoM) in its page views of English and Hindi We-Media content respectively in the past quarter. Other than cricket, contributors can also opt to write on Entertainment, Politics, Tech, Health, and Lifestyle categories.

    “Users are embracing diverse digital content and their appetite for such content is being met by UC News. According to our data, there are at least 400,000 self-publishers in India, creating a huge scope to grow the market, especially in niche categories. UC News and We-Media programme aim to meet the increasing demand of varied content by users and build a well-established ecosystem. With our strengths in Big Data AI, the UC We- Media Program is opening a gateway to more opportunities in India’s content industry,” said UC News We-Media head Bruce Zuo.

    CricketTrolls founder Anirudh Singh says, “Getting on board the UC News platform was one of the best decisions. With UC News, you just have to write good content for your readers and not worry about anything else. In addition to that, you can monetize your content. But the most exciting part for us was the analytics tool provided by the platform. It was so easy to analyze how many page views are we receiving, the kind of articles our readers are liking, and the follower base we are building. We would highly recommend all aspiring bloggers to join the UC News We-Media Platform.”

    Anyone with the required qualification can apply or be recommended as a ‘Super 1000 We-Media’ candidate. Accounts with illegal or inappropriate content or accounts lacking originality will be filtered out of this selection. While the application process is easy, UCWeb’s editorial team is on strict watch against illegal content, including fake news, pirates, duplications, and any inappropriate adult content that can erode the reading experience. An active writer who publishes frequently has a higher chance of being selected.

    Through this programme, UCWeb aims to overhaul the digital content landscape in India. The programme encourages customised, long-tail content creators who will contribute to India’s growing content ecosystem. Content generators with a distinguished identity along with profound insights, perspective and style will be given priority.

    The Qualification Process for Super 1000 We-Media Program is as follows:
    ● Update account daily is a minimum criteria
    ● Create at least 20 articles per week
    ● Focus on original (valuable and meaningful) and unique content rather than copied content
    ● Exclusively release content on UC News
    ● Persist in the same vertical field (content category) continuously, with focus & perfection
    ● Aim to understand preferences of your fans/readers and continue to create content to meet their needs and choices
    ● Adhere to a healthy operation to ensure the legitimacy of the content shared. Practices such as unethical publication of illegal, unhealthy, fraud, infringement, improper marketing and other content will terminate your account