ITV

Category: Brands

  • Ranbir Kapoor is Yatra’s brand ambassador

    MUMBAI: Yatra.com, one of India’s leading online travel portal, has announced Bollywood superstar and youth icon, Ranbir Kapoor, as their brand ambassador. Popularly known for portraying versatile and youthful roles on screen, Ranbir Kapoor is a perfect fit for the brand. Just like Yatra, he is a leader in his Industry and is technologically savvy, modern and has a passion for travelling. In his cinematic journey as well, travel has always played an important part.

    Speaking on the association, Sharat Dhall, COO(B2C), Yatra.com, said, “Today, Yatra is an evolved and contemporary travel marketplace which stands apart for the richness of its product & services. Ranbir’s persona is in line with these qualities, and he also brings with him a sense of casual coolness that today’s youth relates to. We welcome him to the Yatra family and hope that with this association we are able to create a strong impact in the minds of our audiences and customers at large.”

    Speaking on the partnership, Ranbir Kapoor said, “I am an avid traveler myself and travel has played an important part in my films. So a partnership with a travel brand like Yatra was a natural fit for me. I am particularly excited to be a part of this new journey and am looking forward to a long & fulfilling ‘Yatra’ with the brand.”

    Vikrant Mudaliar, Chief Marketing Officer, Yatra.com, said, “With Ranbir Kapoor coming on board, we are confident of strengthening Yatra’s brand appeal and recall amongst our customers. Today, Yatra is bursting with new ideas, and we wanted our brand ambassador to exude similar qualities, hence, Ranbir was our natural choice. We are confident that this association will help us stand out in an increasingly cluttered media environment. Ranbir appeals to all age groups and demographics across the board and we are excited about using him in our marketing communication. ”

  • Paytm salutes #SelflessMoms

    MUMBAI: Paytm has unveiled a new brand film on the occasion of Mother’s Day. The film is a tribute to the spirit of motherhood & how their selfless acts touch the lives of their children.

    With the current user base of more than 220 million, Paytm is on a mission to bring half a billion Indians to the mainstream of the economy using mobile payment.

    The video begins with a mother-son duo where the son is in two minds about shifting to a new city to pursue a career and has kept this a secret from his mom. But like most mothers, she gets to know and asks him to teach her how to book flight tickets on Paytm. In a sweet & selfless twist, the mother books her son a flight ticket to pursue his new job & promises to visit him often. The clip ends with the tagline ‘Flight Tickets Book Karo #Paytmkaro’.

    Speaking at the launch, Jaskaran Kapany, Vice President – Paytm, “This Mother’s Day, Paytm is celebrating the spirit of a Mother’s love with a film dedicated to selfless moms across the world. The film emphasizes not only on a mother’s importance in our lives but also highlights her sacrificing & giving nature. We hope this film will serve as a little nudge this Mother’s Day or any other day for children to catch a flight & fly back to their mothers for a visit. Our convenient travel booking options are waiting to help them in any way possible.”

    The latest brand film developed by leading advertising agency McCann Erickson will go live across all prominent channels and will be cross-promoted via Paytm’s YouTube channel and other social media platforms.

  • Nissan India celebrates #SpiritOfMotherhood

    This year, Nissan has taken an unconventional approach to celebrate Mother’s Day.

    With its new digital short film, Nissan’s #C expresses the emotions, sincerity, hard work, love, warmth and much more, that are associated with motherhood, transcends everything, and also defies gender.

    Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands.

    Sharing his views on the film, Sanjay Gupta, vice president marketing, Nissan Motor India, said, “Nissan salutes and respects the spirit of motherhood that defies gender in today’s day and age. On this Mother’s Day, this video captures and celebrates the spirit of motherhood in each one of us.”

  • Star Plus shows how mothers are champions of change

    MUMBAI: Are we bringing up our boys right? Do we tell them to share the chores at home? Do we tell them how to be responsible and sensitive partners? Do we tell them to respect women?

    These are the questions that are plaguing the society at large today. In an attempt to direct attention to these questions and taking ahead the mantle of Nayi Soch, Star Plus has come up with a MD brand film which salutes mothers for being the champions of change.

    A mother’s examples become permanent images, which shape their attitudes and actions for the rest of their life. Mothers can bring up the their sons right, if the right kind of thinking/value system is passed on to them since childhood, which they pick up subconsciously and sometimes consciously and as a result turn out to be sensitive and responsible men.

    With this thought, a mother is taking a step towards building positive role models to create a better society (devoid of stereotypes) and thus being a Nayi soch mother.

    Link to the Video Campaign :

    https://www.facebook.com/Starplus/videos/10155433393082868/

    Wetransfer link to the Promo
    : https://wetransfer.com/downloads/a71ed5f447be653fe78fc912fc8dc63320170509165120/9da685

  • Discover a friend in your mom, on Romedy Now

    MUMBAI: Romedy Now is celebrating this Mother’s Day with a fun-filled line-up of special movies that salutes super moms around the world. The channel will be airing dedicated property titled ‘Mum’s The World’ featuring movies such as Life As We Know It, Mamma Mia, Parent Trap, Raising Helen, Ice Princess and My Mom’s New Boyfriend on 14 May from 9 am to 9 pm.

    To make this Mother’s Day even more special, Romedy Now conducted a unique social experiment to help teenagers and young adults develop a deeper bond of friendship with their mothers. The experiment ‘#ConfessionsOFAMom’ had mothers confessing their secrets such as like ‘I had my first drink when I was 14’, ‘I was once suspended from college for excessive ragging’, ‘I broke your sister’s watch and let you take the blame’ etc. on camera. We then took their confessions and created a Gallery of Confessions. We invited their children inside the gallery and asked them to guess which confession belongs to their mother, while the mothers watched their children’s reaction on camera. The idea behind this experiment was that when we discover secrets about our mother, we start seeing her in a new light, and that leads to the beginning of a truly honest and beautiful friendship.

    Celebrate this Mother’s Day with Romedy Now with some light-hearted romcoms and a heart-tugging, fun experiment, and make it a day to remember always!

  • Sony presenting YAY! time for mothers & kids at Lakme Salons till 21 May

    MUMBAI: Sony YAY!, the newest kids’ channel from Sony Pictures Networks India, has been creating a buzz ever since its launch. And now, Sony YAY! is all set to bring YAY! into mothers’ lives as well. In the rigmarole of taking care of each and every need of their kids and family, mothers often forget to pamper themselves. So, this Mother’s Day, Sony YAY!, along with Lakme Salons, is going the extra mile to make the day all about pampering mothers and making them feel special.

    Sony YAY! has partnered with Lakme Salons for a special offering of pampering packages for mother-child duos, who will be selected through an on-air contest, throughout the week following Mother’s Day. Commenting on the association, Sony YAY! business head Leena Lele Dutta said, “A mother’s love is so selfless that we do not think there is a need of a particular day to celebrate motherhood, each day should be a celebration. However, this is a small gesture from us to make the occasion extra special for the mothers. And what better way than to encourage our young viewers to take that one little step to make their mothers feel loved and cherished. We are delighted to partner with Lakme and make their salons the YAY! destination for mothers as well as kids.”

    Sony YAY! is running a campaign on-air, inviting their young viewers to upload a picture of their ‘YAY! Moment’ with their mothers using #JustKidding. Five best entries and their mothers will be rewarded free pampering vouchers at Lakme Salon. Additionally, other participants will be offered discount coupons. This contest will run till 21 May.

  • Essel is Nurturing Young Seeds with NYS Leadership League

    MUMBAI: Nurturing Young Seeds, a venture of Essel Group, has created another milestone with the launch of NYS Leadership League which is one-of-its kind National Level leadership Competition for students. This leadership competition is organised in association with Essel Group and DishTV. NYS Leadership League will premiere on Zee News channel in the month of October this year.

    It will be a lifetime opportunity for a whopping 50,000 students (registration still going on) across India to participate and get exposure on Leadership with the NYSLL. The target audience defined for this landmark leadership programme is 11-18 years. This will help children to get multiple opportunities and eventually emerge as leader.

    Priti Goel, founder, Nurturing Young Seeds, said, “Nurturing young seeds leadership programme is a breakthrough in Indian education system. We launched this programme as we believe that every student should go beyond traditional school knowledge and sharpen their strengths. In this era of competition it is very important for students to garner leadership skills in order to stand out of the crowd. We at NYS, Dare the kids to dream”.

    The auditions have begun and the last date of registration is 31 May, 2017.

    NYS mission is to enable every child to know its potential and make them versatile so that they make a difference in this changing world. Each child is a leader and cannot be identified based on its academic results only.

  • Amit Sadh is Gritstones’ new face

    MUMBAI: Gritstones has been creating an ensemble in the world of Men’s Fashion. With customers support and positive acclamation, Gritstones have been touching heights with its abundance presence in the online shopping market. Its association with Bollwood promotions and presence has formed a complete new picture for the brand. To make the picture more youthful and attractive, Gritstones have roped in famous Bollywood actor Amit Sadh as their brand face for their brand.

    Amit Sadh, being young, stylish and popular name among the people has a good fandom. Being a versatile actor, Amit is most welcoming to face new challenges and adjoin with new experiments and innovation. Similarly Gritstones have been evolving since then with sheer sense to grow and expand their fashion ranges in over multiple shopping stops. At present they are widely and easily available at top online fashion shopping portals like Amazon, Flipkart, Jabong, Snapdeal, Voonik, Myntra and Limeroad among many.

    “I genuinely feel that the clothes are very comfortable and very stylish. It has a very lower east- New York Jamaican vibes to it. The fitting is amazing and the styling is unique and i feel really sexy being in Gritstones. I have grabbed the latest collection of Gritstones and its time you guys grab it soon,” says Amit Sadh.

    Amit Sadh also started as a beginner with no godfather in the film industry and established himself as a brand by taking up television soaps then film acting as a career and became popular among us with his bold and mesmerising acting skills and dialogue delivery, same with Gritstones, they launched themselves online without thinking of the risk of failure or dissonance from the customers and now is one of the most trending and followed brand in the industry. Gritstones has always been developing according to the changing dynamics of the industry and has formulated itself as the most promising brand among the customers.

    Gritstones has bagged the award and recognition for “Most Trusted Fashion Apparel brand in India in quality and service” on Flipkart Marketplace for year 2016-2017.

  • KidZania ties up with adidas where kids can design

    MUMBAI: KidZania has tied up with adidas for an exciting and fun-learning “#adidiasbyme” activity this summer at KidZania in Delhi NCR & Mumbai.

    KidZania is a global indoor theme park that inspires, educates & empowers children, helping them understand & manage their world better, and with adidas is a leading sportswear innovator.

    Every kid is unique, has their own style, and a story to tell. Kids can now be the Chief Shoe Designer – where kids get to create one of the best model of adidas shoe by designing their own patterns, choosing colours and even customizing the shoe with their name; and build their own shoe-story at KidZania.

    KidZania invites all young Creators, engineers, makers, dreaming designers and innovators to reinvent footwear design. The #adidasbyme initiative will run across the summer vacation period at KidZania in Delhi NCR & Mumbai.

    Visit KidZania Delhi NCR & KidZania Mumbai, unleash your creativity by painting and customizing your own shoe at the #adidasbyme event and submit your entries. The winner gets his/her shoe creation turn into reality by adidas and also wins gift vouchers from adidas & KidZania. The winning shoe will also be displayed at KidZania and at select adidas stores.

    What’s more – Kids across India can also be a part of this campaign. They can simply visit KidZania India website to participate and submit their entries.

    KidZania India CMO Viraj Jit Singh said, “KidZania empowers children with life skills through real-life role-plays experiences that introduces them to different industries and the world of work. The experience at KidZania ignites curiosity and imagination. This essence of the KidZania experience comes alive with our unique partnership with adidas India for the #adidasbyme initiative where children get a chance explore their creativity and design their own shoe. adidas connects the experience to the real world by manufacturing the shoe designed by and for one lucky winner.

    adidas India senior marketing director Sean van Wyk said, “Young athletes are the best source of creativity and this activity will give kids a chance to design & reinvent their favourite shoe. adidas understands the power of open-source and we strive to unleash creativity through the #adidasbyme contest. We want the kids to see themselves as the Creators and bring the winning designs to life.”

    #adidasbyme KidZania event dates:

    · KidZania Mumbai: Started, till June 13th 2017

    · KidZania Delhi NCR: Started, till June 30th 2017

  • Kareena, new face of Dabur Amla Hair Oil

    MUMBAI: Dabur India Ltd, a leading natural personal care company in India, has announced Bollywood Actress Kareena Kapoor Khan as the new face of India’s most preferred hair oil brand, Dabur Amla Hair Oil. Enriched with the natural goodness of Amla (Indian gooseberry), Dabur Amla Hair Oil enriches hair, making them strong from inside and beautiful from outside to keep you looking absolutely gorgeous all day long.

    Dabur Amla Hair Oil’s new identity now has Kareena Kapoor Khan’s face on the front label, making the 75-year-old brand more contemporary and appropriate in consonance with today’s lifestyle. “Dabur Amla hair Oil has always been associated with beauty and has been known as the key behind strong, healthy, long and beautiful hair. Kareena’s vibrant persona, pan-India appeal and her confident attitude makes her a great fit for our brand,” said Rajat Nanda, DGM – Hair Oils, Dabur India Ltd.

    Kapoor said, “Dabur Amla Hair Oil has always showcased the epitome of strength & beauty for Indian women. I am really excited to undertake this new journey with them.”

    “Hair oil is an integral part of traditional Indian lifestyle, and generations of women have relied on the natural benefits of oil to keep their hair strong and healthy. The brand Dabur Amla has been synonymous to hair oiling and has proved itself generations after generations to be the best choice when it comes to making your hair strong & beautiful, ” Nanda added.