ITV

Category: Brands

  • Radio City launches Delhi ‘City Ka Darbaar’’

    MUMBAI: Radio City has launched a unique platform to connect the citizens of Delhi with the new ward councillors of Municipal Corporation of Delhi (MCD).

    Called ‘City Ka Darbaar’, the activity involves the popular RJ Aadi conversing with the citizens, both on-air and on-ground and to discuss issues they are facing.

    All the issues and complaints of the citizens are being monitored closely by Delhi BJP chief Manoj Tiwari to ensure speedy redressal.

    Tiwari said, “Radio City’s ‘City Ka Darbaar’ will help make it easier to identify issues and work towards eliminating them. Besides, radio being a great medium, it has also given us greater scope for introducing efficacy in governance.”

    Radio City EVP and national head – programming, audacity and marketing Kartik Kalla said, “At Radio City, our efforts are always directed towards treading the untrodden path and offering content that goes beyond the ordinary.”

  • Magma offers scholarships to 100 under-grads

    MUMBAI: Magma Fincorp, a BFSI entity, in an effort to reach out to more meritorious students from the lower income families, has decided to to offer 100 scholarships across the country in FY18.

    Every year many meritorious students hailing from poor families are forced to discontinue their higher education due to lack of funds. Keeping alive their motto of ‘investing in the smallest dreams’, Magma offers financial assistance in the form of scholarships to such students every year under their scheme “M-Scholar”. Students will be selected on the basis of their academic performance and socio-economic background of their families who are unable to support their children to continue studies.

    Magma VP – CSR, corporate communications and admin Kaushik Sinha said, “The three year scholarship will be renewable every year on confirmation of grades in annual exams.”

    Magma believes that the scholarship will meet a part of the student’s education and related expenses while pursuing higher studies.

  • TCS wins Pega 2017 partner excellence award

    MUMBAI: Tata Consultancy Services (TCS), a global IT services, consulting and business solutions organisation, has won the Pega 2017 Partner Excellence in Driving Customer Success: Advanced Practice Development Award.

    Global Alliances Pega systems VP Ken Nicholson said, “TCS continues to invest in a wide range of Pega product certifications and resources at the highest levels, which play a key role in delivering exceptional performance and driving customer success.”

    TCS is a Pega Strategic Consulting Partner, with more than 75% of its Pega focused employees being certified specialists. It also has a global business solution centre focused on Pega technologies and established academic partnerships that enable TCS to successfully deliver business outcomes to shared Pega and TCS clients.

    TCS Enterprise Intelligent Application Executive Vice President PR Krishnan said, “This prestigious award reflects our continued commitment to position and deploy a full service play of Pega products to our clients, thereby enabling them to automate, transform and grow their businesses with greater efficiency and agility. This award demonstrates the quality and depth of TCS’ work with Pega.”

  • Fynd collaborates with Reliance Brands

    MUMBAI: Fynd, a fashion e-commerce portal, is steadily expanding its services with the help of its new feature, Fynd Store.

    Early February, Fynd introduced Fynd Store in over 20 brand outlets of Steve Madden by collaborating with Reliance Brands Limited (RBL). By extending this association further, RBL has now decided to take Fynd Store live in stores for its other premium brands as well.

    Fynd Store is now live in 17 GAS stores, 10 stores of Brooks Brothers, 7 Hunkemöller, and 17 Superdry stores. Fynd’s new store-integration feature ensures that every customer gets his/her choice of product delivered to their preferred address.

    Fynd Store has already been made available in more than 20 Being Human Clothing stores across India, and the feature has been well received by the retailers and customers. Many times, several stores have incurred loss of sales as they were not able to offer a customer a particular size or colour. Fynd Store eliminates this loss in sales (which amounts to up to 15% of an outlet’s sales) by enabling customers to browse through all the products a brand offers through an in-store screen.

    Fynd, an O2O company, directly sources products across various categories including clothing, footwear, jewellery, and accessories, from the most prominent brands in the country. By leveraging technology and investing in constant innovation through products such as Fynd Store, the O2O Company offers Indian fashion enthusiasts an unparalleled shopping experience.

    Fynd co-founder Harsh Shah, said, “We are now present in over 70 Reliance Brand stores across India and plan to integrate with more brands under RBL by the end of this month. By integrating Fynd Store in its outlets, we are sure that RBL will be able to offer an even more enhanced purchase experience to its loyal and enthusiastic consumers.”

  • Zebronics audio ropes in Hrithik Roshan

    MUMBAI: Zebronics, a brand that has made commendable strides in the peripherals, consumer electronics and surveillance, announced Bollywood star Hrithik Roshan as its brand ambassador.

    The brand acclaims Roshan as a true exemplification to its philosophy, of marrying technology with style, designed for today’s fashionable and tech savvy youth.

    On one hand, Hrithik is known for being a perfectionist and on the other, Zebronics stands true to its promise of superior quality and design. Blending both shall take the brand to unseen heights.

    Throughout his movies we’ve watched him seamlessly blend into the persona regardless of whether he’s a hunk or a superhero or royalty. This correctly is reflective of Zebronics products which is high-quality ranking, delivering optimum performance.

    Zebronics director Rajesh Doshi said, “Hrithik Roshan’s distinctiveness underlines the true epitome of our proposition and needless to say we are thrilled and excited to have him on board. He has always been the trend-setting star ‘always ahead’, like our brand attitude.”

    Roshan said, “Apart from my love for acting, music drives me to do more and what better fit than Zebronics which is now synonym to audio products in India.”

    Apart from the launches and promotions, Roshan shall also be involved actively with brand communication across platforms. Zebronics plans to roll its brand campaign with Hrithik Roshan shortly this year.

  • Ameyo integrates with Zendesk, to deliver voice capabilities

    MUMBAI: Ameyo, a leading innovator of contact center technology and customer experience solutions, has announced its integration with Zendesk. Utilising the Zendesk API, the integration combines Ameyo’s powerful call management features with Zendesk’s flexible customer support software to deliver remarkable and consistent omnichannel customer experience.

    Ameyo is an all-in-one omnichannel communication suite with advanced call management features such as conference calling, call hold, and call forwarding, along with the traditional inbound and outbound telephony. Ever since its inception, Ameyo has demonstrated itself as a leader in the omnichannel customer experience (CX) and contact center technology space, consistently developing customer-centric solutions to drive customer engagement and retention.

    While Zendesk is a global leader in providing end-to-end solutions for enhanced customer experiences, they were on the lookout for a suitable partner to provide voice capabilities in key markets for Zendesk, including India. Through the API integration, agents can now use the Zendesk interface to complete tasks without toggling between multiple applications for voice support.

    Ameyo co-founder & EVP Sachin Bhatia commented, “An integrated omnichannel customer experience is critical for today’s Enterprises. With Zendesk’s contact center integration, Ameyo has brought enterprise grade contact center and quality monitoring capabilities to Zendesk customers in India. This would help establish a 360 degree customer view and, therefore, enhance accountability between the front office contact center and back office contact center.”

    Zendesk country sales director KT Prasad adds “Zendesk is firmly committed to its customers in fulfilling their end to end customer support needs, and we are excited about our partnership with Ameyo in India. Integration of voice in our service portfolio through Ameyo will only bolster our offerings in the region and help further consolidate our position in the enterprise sector.”

    By integrating Ameyo with Zendesk, businesses in India can utilize the best of both worlds to enhance customer service, case management, and personalization, resulting in better relationships with customers. The two-way collaboration offers:

    • Multichannel Customer Interaction Management with Inbound, outbound and blended capabilities
    • Automated outbound dialing ensures lowest abandoned calls, eliminates unproductive calls, and intelligently manages leads & campaigns without the need for any additional resources.
    • Flexible ticket and case management with automated workflows facilitates effective customer service between customers and agents
    • Robust reporting, graphs, and advanced analytics on both customers and agents

    Intelligent Agent Routing capability built into Ameyo ensures increased operational flexibility and improves first-call resolution by routing customers to the most relevant resource. Additionally, Ameyo’s Computer Telephony Integration (CTI) widget ensures agents are fully-equipped with all the customer intelligence needed to effectively deal with a query – including voice transcripts, recordings, and complete service & interaction history. The simple screen pop improves agent productivity, minimizes talk time, and delivers more personalized communications, positively impacting customer experience.

  • Home Credit India launches mobile app

    MUMBAI: Home Credit India, a consumer finance provider, has launched a mobile app, which provides customers with a one-stop view of loan details, repayment schedule and information on amount due and payment date of loans.

    With an intuitive design and user-friendly interface based on latest mobile payments technology, the app makes loan repayment convenient and faster for customers. Through the app, customers also have the flexibility to either repay loan completely or in small instalments.

    Home Credit India CMO Tomas Hrdlicka said, “The convergence and adoption of smartphones, mobile internet and digital payments offers a huge opportunity to expand access to financial services for unbanked population. The mobile app is a major step in our journey of introducing seamless and innovative digital solutions to customers especially that are new to credit. As a responsible lending institution, we are committed to promoting financial inclusion by leveraging technology and contributing to the growth of digital payments architecture in India.”

    The app is available on Google Playstore and is compatible with all Android phones. With over 44,000 downloads already and nearly Rs 17 million worth of point-of-sale and cash loans repaid till date, the app is gaining traction among existing Home Credit India customers.

  • Max Fashion plants saplings on Environment Day

    MUMBAI: Max Fashion, an online fashion brand, did its bit to connect with nature as a part of its ‘Go Green’ initiative.

    Max went along with their customers and planted saplings at Raje Chatrapati Shivaji Garden, Wadgaonsheri, in Pune. They realised the need to act and move forward to protect and conserve our natural surroundings.

    Plant a Tree, Plant a New Life’ is the sole objective in order to collectively work towards healing Mother Nature. Max Fashion aims at democratising fashion for the youth and the generations to come. Similarly, through their ‘Go Green’ initiative Max wants to make everyone realize that serious efforts are needed to reduce carbon emissions to lessen the effects of global climate change and hand over this earth healthy and safe to the coming generations.

    There were 45 loyal customers along with their families and concerned authorities at Max Fashion planted 100 saplings and took an oath to nurture them in the days to come ahead.

  • Skybags announces ‘Canvas Project’s new edition

    MUMBAI: Skybags has announced the 3rd season of much awaited annual design event ‘The Skybags Canvas Project’, providing an opportunity to people who are creatively inclined to design a new collection for Skybags.

    The Skybags Canvas Project is a platform for the designers to showcase their creativity on a larger scale. For this online competition, Skybags has created a separate microsite that will host the contest. Designers have to download the design kit from the website and upload an original design including Skybags Logo to the microsite once created. The designers ask their peers to vote for their designs and the designs with maximum likes have a chance to win the award.

    Varun Dhawan, the Skybag’s brand ambassador, and VIP Industries VP design and development Vasant Dewaji will review all the entries and select the best design. The winning design will be featured on the Skybags latest collection. Also, the winner will be awarded a high-performance 4K desktop and the runner up of the contest will get a 4K camera. Skybags will gift a backpack to the best design of the day.

  • BTVi pledges #MissionNoEmission for greener environment

    MUMBAI: On World Environment Day, Business Television India is propagating the pledge of #MissionNoEmission towards India becoming a pollution free country.

    Through this campaign, the channel is working towards building a greener and cleaner environment. Starting today June 5, the first six episodes focused on the ‘Grow Green’ theme are getting unveiled.

    In the first episode of the series starting today, the channel along with prominent corporates and government authorities will discuss electric/hybrid vehicles in India, the mission of All Electric Vehicles by 2030, the need for infrastructure and manufacturing of electrical vehicles in India.

    In the subsequent episodes, the channel will cover topics like Make in India – an initiative by the government for electrical vehicles, government policy for zero emission and policies to reduce carbon footprints, government’s role to boost solar and wind energy in India, initiatives to bring investors to build solar energy parks in the country and the policies for renewable energy and manufacturing of electrical vehicles. The series will also feature prominent auto ancillaries on their preparedness to take on Indian government’s 2030 vision.

    On this initiative taken by BTVi, Siddharth Zarabi, Executive Editor, BTVi, said “This initiative engages relevant and key opinion makers to plan and strategize for making India more green and clean. The series will emphasize on the government’s role to boost green environment, sustainable energy and steps taken by corporates to encourage pollution free environment. We are proud to present the #MissionNoEmission initiative.

    Tune into BTVi on June 5 to catch the conversation to build a greener India at 7:30pm.