ITV

Category: Brands

  • TCS wins ‘Best Supplier’ award from Ericsson

    MUMBAI: Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, has been recognized with the prestigious “Best Supplier” award in Technical Consultancy by Ericsson, a world leader in communications technology and services.

    TCS was awarded this accolade by Ericsson Group following a rigorous evaluation of its suppliers, based on a comprehensive list of criteria, including excellence in service delivery, innovation, alignment with Ericsson’s vision and spirit of partnership. In particular, this recognition comes as a reflection of TCS’ value creation, significant contributions and consistent delivery for Ericsson’s business in a way that is aligned to the customer’s strategic priorities.

    TCS has been a trusted partner for Ericsson’s R&D portfolio, contributing to the development and support of a range of solutions spanning several generations of technological evolution. In addition, the company has been the lead partner for Ericsson IT, relentlessly transforming the Enterprise IT landscape leveraging digital technologies and supporting IT to become a true business enabler.

    V Rajanna, Vice President and Global Head of Technology Business Unit, TCS, commented: “We continue to be absolutely committed to bringing cutting edge innovation to drive value in every engagement. This recognition is a testament to our customer centric approach and our effective partnership with Ericsson in their digital transformation journey.”

    Speaking on this occasion, Eva Andrén, Vice President and Head of Sourcing at Ericsson, said, “We recognize TCS as the best partner for its excellent performance over time in both R&D and IT consultancy, with a clear ambition in supporting our innovative efforts. TCS’ innovative approach continues to support Ericsson’s digitization and transformation journey. TCS and Ericsson also share the core values of giving back to society through sustainability and corporate responsibility initiatives.”

  • Brands hop on to pre-IIFA events, Rahman & Sushant join in

    MUMBAI: The enthusiasm is palpable across the world as preparations are well underway for the 18th Edition of the International Indian Film Academy (IIFA), to be held from 13-15 July 2017 in the host city of New York. To highlight the upcoming IIFA Weekend and Awards in the Big Apple, the legendary musical genius A.R. Rahman was joined by Bollywood youth icons Kriti Sanon & Sushant Singh Rajput at an official IIFA press conference held in PVR Director’s Cut, Ambience Mall in New Delhi.

    The 72 hours extravaganza, IIFA Weekend and Awards will feature string of events and unique associations: Myntra presents IIFA Stomp, “Shuruaat” Gala Dinner in association with tGELF and The FICCI- IIFA Global Business Forum 2017.

    The awards will air exclusively live on Colors with the title sponsor Nexa, powered by Vivo, Cause Partner- Woosh Washing Expert, styled by Myntra, official airline partner – Air India, Knowledge Partner – Vedanta, Brand Partner – Closeup, Carnival and Ease My Trip, Jewellery Partner – Gitanjali, Outdoor partners – Bright Outdoor Media and JR Creations, Multiplex Partner -PVR, Radio Partner- Red FM, Print Media Partner- Rajasthan Patrika.

    Times Square is all set to be abuzz with a free-for-all public entertainment at Myntra presents IIFA Stomp to be held on 13 July. Another interesting facet to the 18th edition of the IIFA Weekend and Awards, is a the introduction of the first-of-its-kind Shuruaat Gala Dinner, a charity fundraiser organized by IIFA in association with The Global Education and Leadership Foundation (tGELF) on Day 1, 13th July at the The Pierre in New York.

    A business networking platform is to be held on 14 July at the Asia Society Auditorium in New York, the FICCI- IIFA Global Business Forum 2017, which will see powerful minds coming together to address global issues. The FICCI- IIFA Global Business Forum supported by Asia Society and US- India Business Council (USIBC) aims to be a space for the growth of business between India and USA focusing on the central theme of “India and United States: Partners in Progress for the World”.

    A treat for the fans worldwide, International Indian Film Academy Awards launches the brand new line of Official IIFA Merchandise partnered with New York based Easy Partners, a boutique licensing and merchandising company. The eye-catching IIFA Merchandise includes a diverse range of T-Shirts, Caps, Key Rings, Hooded Sweatshirts, Tote Bags, Magnet, Ticket Holders stylized with IIFA’s logo and Mugs showcasing IIFA 2017 in New York available exclusively on the IIFA website as well as at the famous MetLife Stadium during IIFA Rocks on July 14th and IIFA Awards on July 15th.

  • 61 board Spider-Man brand-wagon, TN resolution expected

    MUMBAI: Ranking as one of the highest brand associations for a Hollywood movie released in India, around 61 companies have joined the Spider-Man brand-wagon for themed and promotional consumer products with seven promotion/media partners.

    Sony Yay! ambassador Tiger Shroff said that Spider-Man was etched in his memory since he was a kid, and had been his superhero. Sony Pictures Entertainment India is aiming for a wide release, scheduled to take over around 1400 screens in India on Friday. The channel is hopeful about the film’s release in 110-120 screens in Tamil Nadu following GST protests there.

    Collaborating with around 61 brands across categories, Disney India’s consumer products business hopes to encash the euphoria over Spider-Man.

    Some the brands associated with Spider-Man are — Mattel, VIP, Titan, Bata, Crocs, Funskool, Scholastic, Max, Lifestyle, Bioworld, Welspun and D’décor, etc. e-commerce and retail partnerships have been struck with Hamleys, Flipkart, Amazon and Landmark. The promotional and media partners are Cinepolis, BookMyShow, Oppo, Amul, Dell and HDFC Bank, etc.

    Besides English, the film is slated to release in additional three languages – Hindi, Telugu and Tamil although the trailer was released in 10 Indian languages.

  • Merck & Better India support India’s true heroes

    MUMBAI: Being forced to back out of school at the age of 7, he had a clear mission; no other child should be deprived the power of education. From begging on the streets of Kolkata to now being the man responsible for the free education of over 425 underprivileged children in West Bengal, the story of Gazi Jalaludin is what true heroes are made of.

    Kick-starting its #HelpingTrueHeroes initiative, Neurobion Forte (a vitamin brand from Merck) and The Better India (a tech-media platform), have come together to recognize the undying spirit of Jalaludin and felicitate him as one of India’s `True Heroes.’

    Merck India MD Anand Nambiar said, “This campaign aims to recognize the undying spirit of India’s lesser known heroes such as Jalaludin, who while fulfilling the dreams of their families, are also extending a helping hand to the society. I would urge everyone to support us in acknowledging and celebrating the efforts of Jalaludin and other real-life heroes and help spread the stories of their selfless work with the world. We thank The Better India team for partnering with Neurobion in recognising, supporting and helping India’s True Heroes.”

    Jalaludin says, “This 40 year journey has not only been challenging, but also very rewarding. My unknown taxi passengers and generous donors have helped me bring alive my dream of a world where no Gazi has to stop going to school anymore. There’s still a long way to go. Even today I struggle to give mid-day meals to the children and salaries to the teachers. Recognition and endorsement from Merck’s Neurobion Forte & The Better India will help spread more awareness about this cause.”

    Says Better India CEO Dhimant Parekh, “We are excited to partner with Merck to showcase the stories of True Heroes. Filming these stories has been a great experience and we are sure the audience will only be left inspired.”

  • Vodafone & WhatsApp take local language initiative

    MUMBAI: One of the leading telecom operators is looking to promote and educate customers about the local language features and has rolled out an animated step-by-step approach to handhold customers.

    Vodafone India, one of India’s leading telecommunications service providers, together with WhatsApp is happy to educate millions of users to use the app in local India languages. Vodafone is one of the first operators to start such an initiative and aims to empower its consumers to connect with each other in a language of their preference.

    Today, WhatsApp is available in more than 50 different languages around the world. The app currently has over 200 million monthly active users in India, using 10 Indian languages.

    To drive the adoption of the newly introduced local language feature on WhatsApp, Vodafone has built customized pages in various Indian languages (Hindi, Marathi, Bengali, Tamil among others). The interface on the page is built with an animated step-by-step approach displaying the option of changing to different Indian languages while chatting. This makes setting up the local language option for WhatsApp on Vodafone a simple matter of a few clicks. Updating status, chatting or even sharing messages in the language of the customer’s choice is possible. With a simple click, consumers can even install WhatsApp.

    Vodafone India chief commercial officer Sandeep Kataria said, “We see it as a big step towards empowering the next one billion internet users. It is also in keeping with our philosophy of connecting for good. We believe that local language support is a clear area of focus for us, and we see this campaign with WhatsApp as a step in the right direction.”

    “Together with Vodafone, we want to make communication more accessible and convenient in India,” says WhatsApp vice president Neeraj Arora. “People can easily use WhatsApp in the Indian language of their choice to connect with friends and family anytime and anywhere. Language choice is an important feature for our users and we are happy to stand together with Vodafone on this education initiative that makes messaging on WhatsApp an even better experience.”

  • Puri’s Anarock hires Housing’s Rahul Yadav

    MUMBAI: Anarock Property Consultants, which the real estate expert Anuj Puri launched last month, has appointed Housing.com’s co-founder and ex-CEO Rahul Yadav as the chief product & technology officer. Before joining Anarock, Rahul also advised Lodha Group for a brief period.

    Anarock chairman Puri said: “This appointment is in line with Anarock’s highly technology-driven orientation and business model for its residential advisory services.”

    “The online real estate business is still in its fledgling stage in India and we are taking the lead on boosting it into maturity. So far, the real estate sector has not been able to emulate the success of ecommerce for consumer durables and services. We intend to change that, and Rahul Yadav’s experience in harnessing the consumer housing market at via technology will add the key element. The cutting-edge and highly consumer-focused technology platform and support infrastructure we will build here will bring in a complete transformation of the residential property business.”

    Indeed, real estate in India continues to see most of its success as an offline business, with very little technological innovation happening to speed up its adoption as a viable online business model. Real estate advisories, online property listing aggregators and even developers have made some headway, but this field nevertheless remains underserved because of lack of integration with credible expert offline advisory and transaction support. In short, the continued challenge lies in successful sales conversion in a manner which also places the customer’s interests first.

    “Indian residential buyers and investors will not embrace an ecommerce model of property purchase unless they get a seamless experience from online selection to offline advisory and transaction closure,” says Puri. “We have already pioneered this model in the Indian real estate space and will now back it with a robust technology infrastructure, in the building of which Rahul Yadav will now be instrumental. Backed by our firm business philosophy of ethics, integrity and values over value, we are now taking the online real estate business in India to the final level.”

    Rahul Yadav has demonstrated outstanding success in setting up of a real estate search portal wherein prospective buyers can conduct housing searches based on geography, unit size and various other key factors. He has pioneered the verified listings and data approach to the online real estate business in India. As the brain behind a highly successful, technology-intensive platform, Rahul Yadav’s credentials are well-established.

  • Amazon Prime offers deals to subscribers

    MUMBAI: Amazon India has announced its first Prime Day to be held on 11 July. Prime members can enjoy 30 hours of deal shopping starting at 6pm on 10 July — and be the first in India to get exclusive access to over 30 exclusive new launches from the country’s top brands.

    Prime Day is an annual event which has expanded to 13 countries this year including the U.S., U.K., Spain, Mexico, Japan, Italy, India, Germany, France, China, Canada, Belgium and Austria. Amazon India SVP and country head Amit Agarwal said, “Prime brings to members the best of Amazon with unlimited free fast delivery, ad-free video streaming, exclusive selection and deals, and much more.”

    India’s first Prime Day

    • Exclusive access to 30 new launches – Prime members will be the first in India to get exclusive access to the latest launches from over 30 major brands like Honor Mobile Phones, IFB, LG, Sharp, ASICS, Rocky S, GAP, Lavie, Louis Philippe, Lego, Delsey and Puma among others.

    • Thousands of Deals – Prime Day gives Prime members 30 hours to shop from great deals across a wide range of categories with new deals being added through the day.

    • Never before seen offers from Amazon Devices – Great deals on the newly launched Amazon Fire TV stick and Kindle

    • 20% Extra Cashback on Amazon Pay – Members topping up their balance starting June 29 will get extra 20% cashback upto Rs. 200/. When members use their Amazon Pay balance they can enjoy fast and easy checkouts, quicker refunds coupled with a secured shopping experience on Amazon.in.

    • Special Offers for every member – All Prime members who shop on Prime Day will get assured offers worth Rs.1100/-from MakeMyTrip, BookMyShow and Swiggy.com. Customers using HDFC Bank debit and credit cards can avail a 15% cashback of upto Rs.2000/ on a minimum purchase of Rs. 5000/

    • Explore Deals you’re into – Find deals organized by most shopped for themes. From gadget gurus to those who are fashion forward – find your deals even faster. Watch, track and shop deals on-the-go with deal alerts on the Amazon App.

    Prime Day will start early on Amazon Prime Video with a stream-fest from 5 – 10th July. Six latest Indian and International blockbusters will be launched over six days, starting July 5th. July 10th marks the premiere of India’s first Amazon Original, the thrilling Inside Edge.

  • Make an adventurous Cleartrip to Cafe Coffee Day

    MUMBAI: Reiterating its position as an undisputed leader in the local leisure and activities domain, Cleartrip, India’s leading online travel and leisure activities platform, has recently entered into a strategic partnership with Cafe Coffee Day. Under this first-of-its-kind association, Cleartrip Local Gift Cards are available for offline purchase in 936 Cafe Coffee Day stores in 15 top cities across India. Gift Cards from Cleartrip are already amongst the highest selling branded gift cards online. VASIPL (Stellr India), a distribution partner, is enabling Cleartrip Local create retail presence for its gift cards pan India.

    An extension of the core product offering, Cleartrip Local Gift Cards allow users to choose from over 20,000 experiences comprising events, eat-outs, and activities for their near and dear ones. By enabling unique experiences like Zumba classes, luxury bike rentals, yatch ride and rock climbing in 240 categories across 35+ cities, the brand is redefining the very essence of gifting for Indian consumers through Cleartrip Local Gift Cards.

    Cleartrip CMO Subramanya Sharma said, “Young urban Indians comprise a major share of Cleartrip’s target audience. Full of energy and enthusiasm, these individuals are always on the lookout for new experiences and adventures around them. This discovery of curated activities and experiences is what we facilitate through Cleartrip Local. Our partnership with Cafe Coffee Day, which has established itself as the hangout destination of choice for the youth, is aimed at exploring and consolidating the mutual synergies between our brands to popularise the offline adoption of Cleartrip Local Gift Cards. Covering activities like entertainment, experiences, travel, and fast food etc., we are confident that Cafe Coffee Day patrons will find these cards the perfect gifting option for their family and friends.”

    The latest development from Cleartrip is aimed at augmenting the offline footprint for Cleartrip Local and Travel Gift Cards, which are currently available through large retail chains like Reliance Digital, Vijay Sales, Hotspot The Smartphone Store, TwentyFourSeven, Barista, and Croma.

  • Gartner ranks Genpact as ‘visionary’ for workplace services

    NEW DELHI: Global professional services firm focused on delivering digital transformation for clients Genpact has been named by Gartner as a Visionary in its January 2017 Magic Quadrant for Managed Workplace Services (MWS), North America report.

    Gartner also recognized Genpact across three use MWS cases – Service Desk, Digital Workplace and End-User Device – in its Critical Capabilities for Managed Workplace Services, North America report published March 2017.

    The Gartner Magic Quadrant evaluated 21 service providers of MWS based on 15 criteria, ability to execute, and completeness of vision. According to the report, providers positioned as a Visionary “have a clear vision of the market’s direction and are focused on preparing for, but can improve their service delivery capabilities. Providers in the Visionaries quadrant have an effective vision of the MWS market, but have not invested in or delivered to that vision enough in the market to emerge as Leaders at this time. Three service providers qualified for inclusion in the Visionaries quadrant.”

    Genpact senior vice president and business leader for Capital Markets and IT Services Monty Singh said: “Genpact has consistently driven innovation in the Managed Workplace Services market for our diverse client base,” “We leverage our strong workplace process transformation capabilities coupled with digital-led cognitive platforms to deliver services that significantly enhance the user experience for our clients’ end user customers.”

    Genpact provides a user-centric digital workplace solution, WorkDesk. Leveraging leading virtualization technologies and integrating with automation, artificial intelligence (AI)-linked cognitive technology, and self-heal solutions, WorkDesk delivers a high level of efficiency and self-service through its neural chat, interactive chat, real-time chat translation, and mobile capabilities. Genpact has integrated this automation platform with all channels to deliver an excellent customer experience on behalf of its clients and drive up to 20 per cent zero-touch support.

  • Anuj Puri rebrands JLL’s residential brokerage biz

    MUMBAI: Anuj Puri, former chairman & country head of international property consultancy JLL India, has announced the launch of Anarock Property Consultants, essentially rebranding JLL’s erstwhile residential brokerage business which he acquired earlier this year. Simultaneously, Puri announced the Firm’s real estate investment and fund platform, which will invest Rs 3k million in residential real estate projects.

    Puri said: “We have chosen the brand Anarock with the motto ‘Values Over Value’ to reflect a business model and philosophy founded on the bedrock of Trust and Reliability.

    “We will provide our regular residential advisory services which charges zero brokerage from our customers. Additionally, the Firm will operate a revolutionary business model of bulk-purchasing residential apartment inventory through a proprietary investment fund. Anarock will also provide debt, equity and mezzanine funding to residential developers. And, this is just the beginning.”

    Ashwinder Raj Singh, who continues as CEO – Anarock, is currently enhancing the Firm’s team of residential brokers to a Pan India headcount of 700 by the end of 2017.