ITV

Category: Brands

  • Vodafone gives students value for money packs

    MUMBAI: It’s the beginning of a new academic year and with colleges set to reopen in a few days, students of Delhi-NCR are gearing up to one more exciting and challenging chapter of life.

    For every college going student, one element that tops the list of priorities, is balancing their expenses with limited allowance allocated. For collegians, the mobile phone is the one most critical companion keeping them constantly connected with friends on Social media. For needs of every collegian, Vodafone India presents Vodafone Campus Survival Kit, a smart solution offering students unlimited calls, 1GB/day for 84 days to take care of their data need and the need to stay connected at all times. In addition there are multiple campus hacks to save pocket money and a trendy messenger bag free as part of the offer.

    Vodafone Campus Survival Kit offers unlimited calling and 1 GB daily data packs to the students*. Each kit also contains a booklet of deals including recharge vouchers, discount coupons from Ola, Zomato and various other brands, plus a series of value for money life hacks.

    Additionally Vodafone is engaging with young consumers on radio and other platforms by sharing fun value for money hacks.

    Vodafone Delhi-NCR business head Alok Verma said, “The beginning of college life opens a world of opportunities and experiences for youngsters. While they want to use their new found freedom to explore these opportunities, their tight pocket allowance proves challenging.”

    Vodafone has also set up free Wi-Fi hot spots across north campus; these locations are primarily favorite hangout places of students. Hudson Lane, Kamla Nehru market are among the other locations where free Wi-Fi has been made available by Vodafone. In addition Vodafone has a network of 110+ Wifi hotspots across Delhi-NCR.

  • Marico buys S. Africa’s ethnic hair-styling leader Isoplus

    MUMBAI: Marico South Africa Pty. Limited (MSA), a wholly owned step-down subsidiary of Marico Limited, has announced the acquisition of business including related intellectual property rights of Isoplus, a leading hair styling brand in South Africa from JM Products SA Pty. Limited (JM Products) and Mary L Harris, its owner, for a consideration of 75 million South African Rand (around Rs 360 million) at a revenue multiple of 1.2. This strategic buyout will enable MSA to become a full spectrum ethnic hair care company in South Africa.

    The acquisition comprises purchase of manufacturing facilities, working capital and all intellectual property rights owned by JM Products and Ms. Mary L Harris. The acquisition is expected to be fully consummated by mid-Q3 FY18.

    Founded in 1995, JM Products is one of the largest African-American owned companies that manufactures hair care products in South Africa. The business operates in styling products, the second fastest growing segment within ethnic hair care. With a value market share of 27%, Isoplus is the leader in the styling segment, with oil sheens and styling gels being the main contributors to the brand’s top line. In 2016, J M Products clocked a sales turnover of 62 million South African Rand (circa Rs 300 million).

    Marico is currently present in South Africa through brands like Caivil, Black Chic, Just for Kids, Hercules and Medi-Pac and is amongst the key players in the aftercare maintenance, chemical treatments and hair colour segments. This acquisition of the styling business of JM Products makes Marico’s portfolio in ethnic hair care complete.

    Commenting on the acquisition, Saugata Gupta, MD and CEO, Marico Limited, said “This bolt-on acquisition plugs a critical gap in Marico’s portfolio in the ethnic hair care space in South Africa. Isoplus has a strong consumer franchise and I am confident that the team will leverage its strengths and expertise to further grow the business.”

    John Mason, Managing Director and Business Head, MSA commented, “I am excited with this acquisition. The strength of the brand Isoplus coupled with years of sales and marketing expertise developed within will enable us to grow both, the category and our presence in the category in the long run.”

  • Kalyan’s global jewellery sale under way till 5 Aug

    MUMBAI: Kalyan Jewellers, a leading jewellery brand, will commence its much-awaited global annual sale on 27 July, 2017, across all its showrooms.

    The 10-day sale period is expected to be the biggest shopping days of this calendar year, and will feature special cash discounts on jewellery purchase as well as offers to win gold and silver coins. Cash discounts are applicable for every purchase above Rs. 5,000/-. For purchases above Rs.25,000/-, customers will be eligible to win gold and silver coins through scratch and win coupons in select markets.

    Kalyan Jewellers CMD TS Kalyanaraman said, “The sale allows customers to shop for their favorite jewellery while availing of a plethora of privileges and offers. Encouraged by last year’s tremendous response, we have come up with better deals and offers that will allow our customers the opportunity to win exciting gifts and save through cash discounts.”

    The annual sale will run till 5 August, 2017. Popular Kalyan brands such as Tejasvi, Nimah, Mudhra, Ziah, Rang, Anokhi, Glo etc will be available as part of the sale.

  • Samsung is presenting sponsor for Star broadcast of Premier League

    MUMBAI: Samsung India is the presenting sponsor for the broadcast of the much awaited 26th Season of the Premier League (PL) that will be brought live to football fans in India on Star Sports Select and Star Sports Select HD.

    The Premier League will take place from 12 August 2017 to 13 May 2018 in the United Kingdom.

    Star Sports has been at the forefront of ardent PL fans in India, with live Premier League-specific shows during the 2016-17 season. The 2017-18 season will witness the first-of its kind television broadcast innovation through the Star Sports Select add on service, offering a superior experience to fans. Fans will get a wider choice of live matches, tactical feeds and more match highlights to choose from in this year’s PL broadcast. The Star sports select add on service will be available on Tata Sky.

    A Star India spokesperson said, “Star Sports has been dedicated to bring the PL to the Indian football fans over the past decade. We are delighted to welcome Samsung on-board as presenting sponsor for the broadcast of world’s most followed football league. This partnership reflects our resolute endeavor to bring the best of international sports on Star Sports Select. Samsung and Star Sports have a shared commitment to nurture sports in India, and we are keen to keep fans engaged during the entire season of the tournament.”

    “Sport is a great way to connect with audiences and PL is surely at the top of the viewing charts for football fans in India. We are happy to come on board as the Presenting Sponsor for the Broadcast of the exciting new season of high-quality football,” said Samsung India senior VP mobile business Asim Warsi.

    Football has witnessed strong viewership over the past decade and the fan following for the sport has seen increased penetration among the middle-tier audience, while the penetration amongst the premium audience remains consistent. Social chatter around Premier League have peaked over the past 3 years and also the number of official fan clubs in India.

  • Cricketer Yuvraj Singh joins as partner and brand ambassador at Creator’s Gurukul

    NEW DELHI: Cricketing icon Yuvraj Singh has become partner and brand ambassador of Delhi-based new-age business space and services provider Creator’s Gurukul, and agreed to be the face-of-the-brand for the next four years.

    Positioned as an office space of choice, Creator’s Gurukul offers co-working spaces that are a unique amalgamation of nature and technology to provide an enriching environment promoting collaboration, innovation and a more productive work culture.

    Singh said, “Creator’s Gurukul has mixed all the right ingredients and global alliances to create the new age work places ideally suited for modern day requirements. It feels great to be a part of the Creator’s Gurukul team and I look forward to working with Siraj and Abhinav in this exciting journey. I am confident that the unique business model of Creator’s Gurukul will disrupt the sector in a big way and create an inspiring global brand”

    Creator’s Gurukul co-founder Abhinav Tandon said, “It has indeed been an exhilarating time for us. We have spent a lot of time in researching the nature of business, prepare a disruptive business model, on-boarding the right strategic team and we have now been able to bring one of India’s favourite icons on-board to kick start the announcements. Yuvi Paaji has been one of the greatest motivators with his cricketing histrionics as well as a defining symbol of fight against odds. We are also inspired a lot by his kind humanitarian work and we hope to carry forward the legacy by being more closely involved in a range of activities with him. Yuvi Paaji has created many ground-breaking records on the field and we all believe the same philosophy that in this fast changing world, the best way to predict the future is to create it. With Creator’s Gurukul the aim is to provide the best global platform to such creators of tomorrow“

    The chain has an aggressive launch strategy with its first centre – a 500+ seater located in the heart of Gurugram (Gurgaon) – getting launched first, followed by two centres in Mangalore and Delhi by the end of the year. The chain is co-founded by Abhinav Tandon and Mohammed Sirajuddin and backed by prominent HNIs like Shabir Momin from Singapore, Anubhav Kaul from Hongkong and Jasmeet Singh from Canada and supported by seasoned industry professional like Vikas Sharma, Karanjeet Sapra, Nitin Bajaj, Ram Atri, K.S.Sirish.

    Creator’s Gurukul in a statement said the world is moving towards a shared economy model and the arrival of a truly India inspired co-working space that aims to revolutionize the Indian entrepreneur culture around the world is welcoming news for the country. Moreover, the involvement of one the India’s biggest cricketing icon and hero, Yuvraj Singh, is a crowning stroke and Creator’s Gurukul definitely has an ideal combination of a team that goes for a win all the way.

    Creator’s Gurukul is the world’s first India-inspired Shared Office Space and ecosystem provider of its kind for start-ups, MSMEs, Creative Professionals and Service providers. Full of innovation and opportunities, Creator’s Gurukul, as its name suggests, aims to turbocharge the Indian entrepreneurial environment by blending Global best practices and collaborations and blend it with India Inspired Ethos ,innovations ,design elements and Inspirations from the Golden Age of India when our country used to be the leader in the world in business excellence ,innovation and trade. It aims to achieve this goal by creating green spaces with soul where top industry leaders and the most brilliant entrepreneurial minds can co- work as well as synergise to exchange ideas and help start-ups overcome business obstacles.

  • Aditya Birla Fashion embarks on national expansion

    MUMBAI: Aditya Birla Fashion and Retail Ltd.’s Van Heusen Innerwear & Athleisure business has announced a pan-India growth plan in this emerging segment. Since its foray last year, Van Heusen Innerwear & Athleisure has created a strong presence across 1700+ outlets across 80+ towns in South India, with its premium and innovative collection.

    As a part of its expansion plans, Van Heusen’s Innerwear and Athleisure business is poised for a strong growth, with National presence across 7000+ MBOs and 30+ exclusive business outlets by 2017-18. Moreover, the range will be available across 250 Van Heusen exclusive stores, 300 Planet Fashion stores and leading departmental outlets across India.

    Aditya Birla Fashion and Retail COO – innerwear business Puneet Kumar Malik said, “Van Heusen’s Innerwear and Athleisure business follows a localized distribution model, which has been well received by our business partners across South India and has created a strong value proposition for the brand.”

  • India-Sri Lanka test series net a bagful of ground & instadia sponsors

    MUMBAI: The folks at India-based sports management firm ITW Consulting are sporting broad smiles on their faces. The reason: a clutch of brands has signed up as on-ground sponsors for the upcoming India vs Sri Lanka test series starting 26 July in the Emerald isle.

    Among the brands which have come on board include: Seagrams Royal Stag Cricket Gear and Servo Lubricants as the title and powered by on-ground partner. The other key partners are Hero MotoCorp (HERO), Bharat Sanchar Nigam Limited (BSNL), Kent RO Systems (KENT), Dalmia Cement Bharat Limited, MDH Limited, Syska and Byju’s Learning App.

    “The response to this series from brands has been very positive given the unique mix of technology and innovation we are offering to elevate the brand association,“ says ITW Consulting Co-Founder Bhairav Shanth. “We will shortly announce the title partner for the ODI and T20 series.”

    Adds ITW Consulting director M.S. Muralidharan: “At ITW, we have ensured that we bring in some latest and most innovative in-stadia technologies in cricket and other sports to ensure fans are engaged throughout the match with a crowd facing interactive display system.”

    Cricket fans attending the matches during the tour will get to see the world’s largest high definition sight screen along with 100 per cent LED HD quality systems, and crowd facing LEDs allowing for fan engagement not experienced before.

    The highlight of the ODI series is that the player of the series wins an Eicher Polaris Multix MS – BS IV vehicle.

    Sony Pictures Networks (SPN) India president distribution and sports business Rajesh Kaul highlights, “We have on-board some big brands as our advertisers. We aim to make the broadcast experience on the India Tour of Sri Lanka Test Series 2017 a memorable one.”

    The 45-day long cricket extravaganza will reach a wide Indian, Sri Lankan and global audience cheering for the powerhouses and superstars of the likes of Angelo Mathews, Rangana Herath, Lasith Malinga as well as their Indian counterparts like Virat Kohli, MS Dhoni, Ravi Ashwin amongst others. The series will be telecast by the official live broadcasting partner, SPN India on SONY SIX and SONY TEN 3 channels and will be livestreamed on SonyLIV. Scheduled to reach prime time audiences in India and Sri Lanka, the match preview, pitch report and toss will commence 30 minutes prior, followed by the match at 10:00 am IST for Tests, 2:30 pm IST for ODI’s and 7:00 pm IST for the T20.

    ITW Consulting recently announced the acquisition of certain exclusive rights from SPN India the sole and exclusive media rights holder of the series. The deal with SPN involves title rights, on-ground and in-stadia advertising rights for all the cricket matches to be played during the series.

  • Vivo, Denver, Syska, PC, Manforce & Hike board Splitsvilla on MTV

    MUMBAI: With India’s original dating reality show celebrating a decade, MTV, the iconic youth brand, brings back the most watched game of love ‘Splitsvilla’ with a renewed take on the concept of dating, with an all-new exciting theme – ‘Catch Your Match’. In its latest season, Vivo Presents MTV Splitsvilla X, powered by Denver Deodorants, Syska Personal Care, PC Jeweller & Manforce, connected by Hike Messenger will not be any less than a carnival for sponsors who will ride high on the longest running dating reality show’s massive viewership amongst the youth of the country. The latest season of the show will be hosted by MTV VJ, Rannvijay Singha and Bollywood’s femme fatale, Sunny Leone who will enable the contestants to discover whether there is any science behind falling in love as the tenth season of Splitsvilla goes on air on 23 July at 7pm, on MTV.

    Splitsvilla, the cult show revolving around dating and relationships has only been steadily rising in popularity since hitting the Indian Television scene ten years ago. Its last season attracted massive viewership from amongst its core target audience which stood at 19 million across the All India 15-21 Youth audience and 100 million across the All India All 2+. With such strong following, the latest season promises to bring in more audiences with its unique new twist while retaining the fun-filled flavour that Splitsvilla is known for.

    Owing to the massive reach of the show amongst youngsters, some of the top brands and new entrants in the industry grabbed the opportunity to be associated with the show. Loaded with sponsors, Splitsvilla X has been successful in clinching lucrative deals with leading brands in the country. With Vivo Smart Phones as the title sponsors, the show also has Denver deodorants, Syska Personal Care, PC Jeweller & Manforce as the powered by sponsors while Hike Messenger is onboard as the connected by sponsor.

    Elaborating on the concept of the show and the sponsorship deals, Viacom18 head – youth, music and English entertainment Ferzad Palia said, “Splitsvilla is the biggest youth reality show in India. In its landmark tenth season, it is watched by 150 million Indians across platforms every year. And we keep growing with every passing season in both viewership and advertising revenues! We at MTV take great pride in this being a ‘home grown original’ format. This year we’re upping the game to a new theme – ‘Catch Your Match’, where it’s ‘heart vs head’. Great excitement in store for our 10th anniversary.”

    Vivo India CMO said, “Splitsvilla embarked on to establish new rules of youth programming over a decade ago and today enjoys being one of the most watched show by youth. Spiltsvilla showcases relationships, relevant for today’s young generation much like Vivo, a brand that believes in surprising the audience with its innovation. With Splitsvilla witnessing its 10th anniversary this year, we are hopeful that our core target audience i.e youth will find it even more thrilling and will be a memorable season for the contestants and the millennial generation. We congratulate MTV on running nine successful seasons and we wish Splitsvilla X Season 10 tremendous success.”

    Along with VIVO Camera and Music who has come in as the title sponsor on Splitsvilla X, MTV has also brought on board Denver Deodorants, Syska Personal Care, PC Jeweller and Manforce as the powered by sponsors; Hike Messenger as the connected by sponsor; Iarra and Macho as the associate sponsors; Voot as the streaming partner, Red FM as the Radio Partner, Jawed Habib as the Salon Partner, Café Creame as the Café Partner, Gianis as the Hangout Partner and Florista as the Gifting Partner.

    With every new season of Splitsvilla, MTV comes up with a fresh new theme to keep the youth glued to their TV screens. The theme for the latest season of Splitsvilla has been conceptualized keeping in mind the psyche of the youth of today. With so many dating apps available to them and the mathematical formula involved to find ‘the one’, MTV thought it would be great to employ the same thought and see whether there’s any science involved behind falling in love in today’s day and age with the theme ‘Catch Your Match’. To reach out to the youth across the nation the show will be supported by a 360degree marketing push by creating multiple touch points using mediums like TV, Outdoor, Print, radio, brand associations and digital. And with Rannvijay and Sunny back as the hosts, the excitement is just about beginning!

  • TBZ associates with ‘Jab Harry Met Sejal’

    MUMBAI: TBZ is launching the ‘Jab Harry Met Sejal’ ring campaign on 21 July with a series of consumer centric activities till the release of the Shah Rukh Khan-Anushka Sharma film on 4 August, 2017, with different interactive elements such as ‘Seek the Ring’; ‘Meet and Greet with SRK & Anushka’; and ‘Limited Edition Box on Purchase of the Ring’.

    ‘Seek the Ring’ is a promo where women customers are invited to TBZ-The Original stores to win the real ring similar to what Anushka Sharma is wearing in the movie. The real ring will be travelling to each store and the winner will have to spot/ identify it from others; and there will be one winner every day from the store which has the real ring. Winners will be chosen for a ‘Meet & Greet’ with Shah Rukh Khan & Anushka Sharma through a lucky draw at the store. Additionally, customers who want to purchase the actual JHMS ring will be given the ring in a special limited edition box, which will have personalised signatures of Shah Rukh Khan & Anushka Sharma.

    TBZ director Raashi Zaveri, says, “One needs to design the ring in a way that matches the wearer, her moods, her routines and lifestyle. In this ring, given Anushka Sharma’s character, the challenge was to express her simple angel-like heart and therefore the halo around the solitaire, which acts like an angel that eventually leads her to her true love.”

    Khan has thanked TBZ-The Original for the ring lovingly created by jewellery retailer for the film.

  • Sony Yay! partners with India Kids Fashion Week

    MUMBAI: Sony Yay!, the newest offering from Sony Pictures Networks India, has partnered with the latest edition of the India Kids Fashion Week as the official kids channel partner.

    The channel promises to be the ultimate happiness destination for kids and with its association with IKFW will bring another opportunity to spread smiles and inspiration in their young audiences’ life. As the official kids channel partner, Sony Yay! will air the Mumbai & Delhi shows that are scheduled for 29 and 30 July at Radisson Blu, Dwarka, New Delhi, and 12 and 13 August at the Lalit, Mumbai.

    In addition, the toons from the channel’s original offerings – Guru AurBhole will also engage and walk the ramp with the kids at the fashion show.

    Since its inception, Sony Yay! has been trying to connect with its target audience (age group 2-14 years) through various initiatives. The channel aims to give the kids a good laugh and huge doses of unadulterated entertainment in an environment that allows them to be themselves without any worry, which is in line with the objective of India Kids Fashion Week as well. The platform seeks to create a significant mark on the international kids fashion industry while providing a platform for nurturing individual identities of young designers with the potential to be future leaders and role models.

    IKFW, an initiative of Event Capital (A Laqshya Media Group Company) and Craftworld Events, has made a glorious impact on the nation’s fashion week calendar and aims to be bigger and better, fostering qualitative opportunities for both designers to showcase their creativity and kids to showcase their innate awesomeness in its 5th edition.

    Craftworld Events director Manoj Mahla said, “We are glad to partner with Sony Yay!. The channel came as a natural fit for India Kids Fashion Week. Together we aim to make IKFW bigger and better this year.”

    Sony Yay! business head Leena Lele Dutta added, “India Kids Fashion Week is the biggest platform for kids fashion industry. We are glad to be associated with them. Our constant endeavour has been to reach out to kids all across the nation and we are always on the lookout for partners who can help us achieve this. Our aim is to be the unlimited happiness destination for kids and together, with India Kids Fashion Week, we want to give the kids an opportunity for them to be themselves.”