ITV

Category: Brands

  • Vodafone encourages eco-friendly ‘visarjan’

    Vodafone encourages eco-friendly ‘visarjan’

    MUMBAI: Vodafone India HAS unveiled its unique initiative ‘Vodafone Eco-Ponds’ on the occasion of 125th anniversary of Ganeshotsav celebrations in Pune. Vodafone’s Maharashtra & Goa circle has partnered with Pune Municipal Corporation (PMC) and National Chemical Laboratory (NCL) in an attempt to help citizens across the city celebrate and immerse Ganesh idols in an environment friendly manner.

    Vodafone has set up ‘Vodafone Eco-Ponds’, a temporary water tank setup equipped with a promoter and a life guard at eight Vodafone stores. Punekars can visit any of the stores with their Ganesh idols, where they will be assisted to carry out the Visarjan.

    Vodafone stores located at JM Road, Hirabaug, Wakdewadi, Aundh, Karve Road, NIBM Road, Kalyaninagar and Kharadi will be equipped with Vodafone Eco-Ponds (See Annexure). Further to this, devotees can also dial 7391000000 to locate all the Vodafone Eco-Ponds.

    Vodafone India business head – Maharashtra & Goa Circle Ashish Chandra said, “As much as we feel part of this festive buzz, we are aware of the impact, festival leaves on the environment. PMC along with NCL have been in the forefront in encouraging people to undertake immersion at home in order to keep water bodies from polluting.”

    CSIR National Chemical Laboratory senior Scientist, catalysis division Shubhangi B Umbarkar said, “Last year, many people responded positively and around 25000-30000 people implemented it at home. I would appeal all to either use clay idols or for pop idols use Eco-friendly Ganesh Visarjan process developed by CSIR-NCL.”

  • MTV & HP provide ‘Fame-istan’ to budding filmmakers

    MTV & HP provide ‘Fame-istan’ to budding filmmakers

    MUMBAI: Freedom of expression is considered to be a basic necessity for human beings to live a full life. It is a reflection of a healthy and democratic nation. More often than not cinema is considered as a classic means of expression of thoughts and freedom. MTV, the voice of the youth, along with HP Inc.has taken the onus to give a democratic makeover to the craft of filmmaking their latest venture, HP India MTV Fame-istan.

    The mass outreach of cinema is one of the major reasons that makes ‘Fame-istan’ the best platform for filmmakers to express themselves. Fame-istan will be enabling four aspiring filmmakers to live their dream of making a film and being mentored by top- guns in the Indian film industry. Each month a film mentor will introduce the director of the month. The director will then call out to actors and people who want to be a part of their short film.

    Staying true to its name, Fame-istan will not only help young filmmakers live their dream but also offer a chance to the cast and crew of the movie to make it big by providing them a platform to showcase their talent. After the selection of the cast and crew of the movie, the filmmakers will be mentored by ace directors from the film industry. Each short film will have to be completed within a duration of 1.5 months. Once the movie is shot, the mentor will give their verdict on the film. The first mentor who will be guiding young filmmakers and helping them hone their skill is ace director, Mohit Suri.

    On giving more power to young filmmakers, Viacom18 head – youth, music and English entertainment Ferzad Palia says: “At MTV we believe in inspiring and empowering youngsters. Fame- istan is a platform that will enable young movie makers kick-start their filmmaking career that too with the help of ace directors from the industry. Cinema is a powerful and inspiring platform and is by far the only democratic tool in the country that has a mass outreach. Indian cinema has grown in different directions of late and offers more diversity than ever and Fame- istan is a perfect platform for budding artists to showcase their talent through cinema.”

    HP Inc, India, head of country marketing Ayesha Durante said, “We are delighted to be creating this platform along with MTV. HP is furthering its proposition of ‘ReinventMyStory’ by providing the youth a launchpad to showcase their own capabilities, stand out early on in their lives and make their mark in this space, thereby reinventing the story of their lives.”

    The short films will be brought to life using HP Pavilion x360 and HP Spectre x360 and will be stitched together in an episode which will later be telecasted on MTV. The films will individually go live on MTV’s social platforms as well.

  • Bengaluru’s Fastrack Music Run attracts 8,000 footfalls

    Bengaluru’s Fastrack Music Run attracts 8,000 footfalls

    BENGALURU: Braving torrential rain, 8,000 people came to the Bengaluru leg of the Fastrack Music Run on Saturday, 19 August 2017. The event creators Fresh Events Global, The Music Run™, managed to rope in a r of sponsors – these included Titan Company Limited’s funky brand Fastrack as the title sponsor. Other sponsors were ACT Fibernet, Harman, Nokia, United Colours of Benetton, Pringles, Sofit, Pepsi Black, Budweiser Experiences, Radio Indigo, Clarks Exotica, Vh1, INOX and Himalayan Water.

    The event promoters, Baseline Ventures, say that the Bengaluru event has been one of the best they’ve seen with the crowd really getting into The Music Run spirit. The event paid good dividend to the sponsors.

    A Fastrack spokesperson said through a press release, “We are really bowled over with the response The Music Run by Fastrack has received this year. A seamless blend of music and fitness, today’s event is truly what Fastrack stands for – energy, excitement and self-expression. We received huge waves of entries for Fastrack’s first of its kind service, #Bookmyshoulder where concert goers booked a shoulder to get a better view of the performances on stage. The adult ball pit and life size beer pong was just as much in demand, with the customised tunnel night club experience being the highlight on the soundtrack. The vibe today was infectious and we’re really thrilled to have delivered a full blown experience, like no other.”

    Baseline Ventures co-founder Vishal Jaison said, “We’ve had such a positive response since announcing that The Music Run by Fastrack was coming back to Bengaluru for the second time that we always knew this was going to be a great event – and the crowd today was fantastic. It was amazing to see people of all abilities running, dancing and partying together and enjoying great music every step of the way. People in Bengaluru have shown that they love this format and it represents the new generation of fun running events, where crowd sourcing and social media are used to enable people to actively shape and share the experience they have. The response we’ve seen to The Music Run, both here and overseas, demonstrates that there is a real appetite for it and we look forward to bringing an even bigger and better The Music Run by Fastrack event back to Bengaluru next year.”

    Launched in 2014 by Fresh Events Global, The Music Run™ is claimed to be the ultimate 5k running and music festival. The creators say that for music lovers, casual runners and fun seekers, The Music Run™ is more like a party than a run – it is the only 5km fun run that puts music at the heart. The Music Run™ empowers participants to control the soundtrack of the run by voting for their favourite songs in the build up to the Event. Voting is via a bespoke ‘Music Voting App’ and the songs with the most votes make the official run playlist

    Bengaluru is one of over 15 cities across three continents that The Music Run™ will be introduced to in 2017, making it one of the fastest growing fun run events of its kind worldwide. The Music Run™ was first held in Kuala Lumpur, Malaysia in 2014. The event creators claim that The Music Run™ has already been experienced by more than 185,000 participants across 22 events and 11 countries from Singapore to Shanghai. In 2017 The Music Run™ has inaugural events in Europe, Africa & the Middle East and expansion plans across Australasia, North & South America.

  • Complan goes for brand makeover, focuses on WB & TN

    MUMBAI: Complan, a health drink brand, is going through a complete brand makeover and has adopted a new brand philosophy – Don’t Just Be Tall, Stand Tall. Complan has lined up a series of media innovations to reintroduce the brand in the market.

    The brand refresh for the new Best Ever Complan will come alive in two phases. Phase one will include innovations on television and radio. West Bengal being the largest market for Complan, the brand has tied up with the number one show, Dadagiri on Zee Bangla, which is hosted by none other than cricketing legend – Sourav Ganguly. For the entire season that consists of 70 episodes, Complan is the presenting sponsor of Dadagiri.

    Kolkata’s popular rock band Chandrabindoo has composed a song on Complan’s new brand philosophy. The song revolves around the idea of success that is inclusive and shared because when success is shared, it tastes even better. The song was splashed across all leading radio channels in West Bengal for a week capturing around 60,000 seconds.

    The second phase of the campaign will be unveiled in the later months of the year.

    Kraft Heinz India CMO Vikramjeet Singh said, “We agree and believe in the idea of success that is unselfish, inclusive and shared because when success is shared, it tastes even better.”

    Initiative vice president media planning Neha Rastogi said, “The objective was to take a leadership position in markets such as West Bengal and Tamil Nadu.”

  • Tata’s ‘Himalayan’ mineral water enters U.S.

    MUMBAI: Tata Global Beverages’ natural mineral water brand Himalayan has entered the U.S market.

    Alliance with Talking Rain Beverage Company to distribute and market the Himalayan water brand in the U.S Tata Global Beverages’ (TGB) premium natural mineral water brand ‘Himalayan’, will now enter the USA market in a phased manner, through an agreement signed by its subsidiary with Talking Rain Beverage Company, the maker of Sparkling Ice flavored sparkling waters to distribute and market the brand. This makes Himalayan which is backed by the trust and credibility of the Tata brand, one of the first premium Indian FMCG brands to target the broader American audience . This agreement will give Himalayan the benefit of Talking Rain’s extensive go to market and execution capabilities in
    the U.S, which synergize well with TGB’s product expertise and marketing capability. The premium end of the water market in the country is growing rapidly and Himalayan is well positioned to leverage the growth in this segment.

    Himalayan water is a premium source water, from a pure and pristine underground moving stream aquifer, which is about 400 feet below the surface, in the foothills of the Himalayas. Every drop travels through layers of rock, sand and silt for over 20 years. These layers act as natural filters and during this journey, allow the water to pick up essential minerals from which it acquires its unique composition and taste.

    Himalayan is currently available in India and Singapore. The brand recently launched a Sparkling variant in select markets in India and is piloting its flavoured water ‘Orchard Pure’ in the Delhi/NCR region.

    TGB managing director and CEO Ajoy Misra said “We’re happy to be partnering with Talking Rain Beverage Company® for a phased launch of Himalayan in the U.S market. The strength of their distribution network and category expertise will help the brand make a strong foray into the U.S market. Himalayan is a key part of our functional waters portfolio. We believe in the product’s potential and are confident it has the attributes to become a global premium brand. The brand has been making steady progress in India and we are expanding its reach and strengthening the product portfolio.”

    Talking Rain Beverage Co. president Marcus Smith, “Since 2012, we have worked diligently to create a strong and strategic direct-store-delivery distribution network, comprising more than 300 distributors covering every county in the United States. We are thrilled that the groundwork laid by the company and our distributor and retail partners has allowed the opportunity for a partnership of this kind, and we look forward to playing an instrumental role in the successful U.S. market entry for Himalayan Natural Mineral Water.”

  • Western Union partners Liverpool on money transfer & sleeve logo

    MUMBAI: Western Union, a global payment and money transfer services company, has become the ‘official principal partner’ and the ‘official money transfer partner’ of Liverpool FC.

    The two will also become the Club’s first-ever official Shirt Sleeve sponsor with the Western Union logo appearing on LFC shirt sleeves.

    Western Union’s president of global payments Jean-Claude Farah says, “This partnership goes far beyond a badge on a shirt, as we will be bringing our digital money transfer expertise to better connect Liverpool FC and fans.”

    Liverpool Football Club chief commercial officer and managing directorate Billy Hogan says, “Through this partnership, we want to create new experiences and opportunities for our fans.”

  • Mid-day meals: CNBC Awaaz & Akshay Patra to create awareness

    MUMBAI: Hindi business news channel CNBC–Awaaz is continuing its 12-year-old legacy in successfully educating its viewers about issues that matter to them.

    The channel has chosen India’s 70th Independence Day as the occasion to create awareness and encourage people to donate towards a mid-day meal of a child. The channel has partnered with Akshay Patra, an NGO that has been working extensively on implementing the mid-day meal programme across different schools in India.

    CNBC Awaaz managing editor Alok Joshi says, “We will use our programming and reach to engage viewers in the noble task of sponsoring mid-day meals for children. Our team of anchors and reporters consider this as a social commitment towards the society and are excited about the partnership.”

    Akshaya Patra CEO Shridhar Venkat said, “The success of our school-lunch programme lies in the success of our children. Our partnership is a step to ensure that every child in India attends school regularly and dreams of a bright future.”

  • Ziox ropes in Sushant, also investing Rs 3 bn

    MUMBAI: Ziox Mobiles, under the aegis of Sun Air Voice, has roped in Sushant Singh Rajput, as its brand endorser. Both, the brand and its ambassador ride on the precepts of resilience, hard work and steady growth.

    Ziox has also chalked out a detailed expansion plan and the roadmap for FY 2017-2018 with the total investment of over Rs. 2 bn which shall span for a year.

    It announced its plan to set up two manufacturing units (in Sikkim and Noida) and R&D facilities apart from the existing New Delhi unit. With an additional investment of Rs. 1bn, Ziox aims to achieve an estimated revenue of Rs. 10 bn and a sale of 10 million product units.

    Ziox CEO Deepak Kabu said: “With Sushant on board, it will help augment sales and further its reach in the market.”

    Sushant said, “I love how this brand designs its products to suit every need of its customers and are constantly innovating.”

  • Sports & experiential ent.: PVR & Major sell bluO to Smaaash for Rs 860 mn

    MUMBAI: PVR Ltd today announced that it has entered into definitive agreement with Smaaash Entertainment (‘SMAAASH’) to sell its stake in bluO entertainment, a premium bowling and entertainment format operated by the company.

    As part of its national expansion plans, world class gaming and entertainment company Smaaash Entertainment has acquired 100 per cent stake in bluO entertainment (a premium bowling and entertainment format), for a consideration of approximately Rs. 860 million.

    bluO is a joint venture between PVR Limited and Major Cineplex Group of Thailand in which PVR owns 51 per cent stake with balance 49 per cent stake held by Major Group. The acquisition marks the doubling of the area under Smaaash management from 276,000 square feet to approximately around 600,000 square feet in India.

    The significant acquisition also adds six centres (approximately 210,000 sq. ft. of premium space) across five cities to Smaaash’s existing blueprint of seven centres in India and one in Minneapolis in the United States. The newly acquired centres will operate under Smaaash branding and two more centres are expected to open shortly. Smaaash will introduce its signature games at all bluO centres, which only had bowling before.

    PVR chairman & MD Ajay Bijli said, “The sale of bluO is in line with our strategy to divest all non-core assets and focus on our core cinema exhibition business. It is also reflective of the value embedded in our core assets and demonstrates our commitment to increase shareholder value and provide management a more focused approach for enhancing value in exhibition business. We are pleased to sell the business to Smaaash, which is a leader in retail and entertainment space in India and the US; and believe that they will take the business to even greater heights.”

    Smaaash Entertainment chairman & CIO Shripal Morakhia said, “The strategic acquisition of bluO is a significant step in doubling Smaaash’s scale and outreach in India’s fast growing retail entertainment space. The synergies between both brands are deeply symbiotic in creating a network of centers in key cities that are designed as destinations with a relentless focus on wholesome sports, active life, and adventure for urban citizens. We are sure that bluO’s premium locations, infrastructure and F&B offerings, coupled with Smaaash leadership in innovation with new technology and virtual reality, will fill a much-needed gap for experiential entertainment in our country. We are committed to enhancing profitability and revenue per centre while being the custodian of customer smiles in these centres.”

    The acquisition comes on the heels of Smaaash’s recent international success story in the Mall of America, Minneapolis, United States.

    EY acted as the exclusive financial advisor to the shareholders of PVR bluO for the transaction.

  • Tata Sky introduces Blogbuster

    MUMBAI: On its eleventh anniversary, Tata Sky, a growing brand in the DTH industry, introduced Tata Sky Blogbuster – Tata Sky’s first ever official blog — http://blogbuster.tatasky.com/

    The blog will bring to you interesting and engaging content and story-telling in the field of entertainment.

    Tata Sky Blogbuster will cover original and exclusive pieces of content on trending topics in the field of movies & television entertainment. The topics on the blog range from Lifestyle, Sports, Entertainment, Regional content, Self-help and DIY too. The blog will also keep its viewers entertained and engaged through videos, interactive games, listicles and much more.

    Key Highlights:

    · Tata Sky Blogbuster will cover original and exclusive pieces of content on trending topics in the field of movies & television entertainment.
    · The topics on the blog range from Lifestyle, Sports, Entertainment, Regional content, Self-help and DIY too. The blog will also keep its viewers entertained and engaged through videos, interactive games, listicles and much more.
    · Over the last 11 years, Tata Sky has revolutionised Indian home entertainment by ensuring to bring pioneering experiences to customers that not only delight but also ease their ways of life.
    · Features such as PVR (Personal Video Recorder) set-top box, to first ever Daily Recharge vouchers or DIY (Do-It-Yourself) videos and an array of successful interactive services have established Tata Sky as a brand to eagerly look forward to. Therefore, living up to its promise of offering Indian subscribers a world-class television viewing experience, through its satellite television service.