ITV

Category: Brands

  • Body Shop campaigns to protect endangered Indian elephant

    Body Shop campaigns to protect endangered Indian elephant

    MUMBAI: The Body Shop announced its latest CSR initiative for the Indian market, of commencing its Bio-Bridge project in Garo Hills, Meghalaya, India. It has pledged to help protect the endangered Indian Elephant and Western Hoolock Gibbon by constructing the Bio-Bridge with every transaction during a three month-long campaign.

    Bio-Bridges aim to address the problem of habitat fragmentation by protecting and regenerating corridors between healthy forest, linking isolated and endangered animals and plant species. This allows animals to travel more widely in search of mates and helps them thrive.

    The Body Shop India brand ambassador Jacqueline Fernandez said: “It’s very encouraging to see a beauty brand taking a lead in wildlife conservation and community development.”

    The Body Shop India COO Shriti Malhotra said, “We are very happy that Garo Hills has been selected as one of the project locations for The Body Shop international Bio-Bridge programme. Having a project in India is a great platform not only to benefit the Garo Hills Biodiversity but also to raise consumer awareness.”

    Wild Life Trust of India joint director and head – Wild Lands Sunil Kyarong says, “The Garo Green Spine is critical in North East India supporting about a 1000 elephants connecting two treasure houses of biodiversity – the Nokrek and the Balphakram National Park. The campaign will go a long way in helping WTI and WLT to protect the Canopies, Corridors and Catchments of Garo Green Spine for enhancing the survival prospects of wildlife in the region.”

  • Oriflame ropes in Kalki Koechlin as brand ambassador

    Oriflame ropes in Kalki Koechlin as brand ambassador

    MUMBAI: Oriflame India, a Swedish direct selling beauty brand, has roped in national award-winning actress Kalki Koechlin as its brand ambassador to launch the much-awaited campaign, “A Beautiful Change.”

    Through the campaign, the brand aims to emphasise on the idea that everyone can make a beautiful change in this world the way Oriflame is doing; by creating opportunities for people along with manufacturing responsible products that do not harm the environment.

    Oriflame has been a quintessential beauty brand with its foundations in sustainable innovations and creations. From creating opportunities for people to improve their lives to giving back to local communities and nature, it has established its position as an environment-friendly and sustainable company.

    Oriflame aims to reduce carbon emissions by 50 per cent by 2020. It has collaborated with the RFA to source cent per cent of its paper and packaging requirements from credible certified sources by 2020. Oriflame is also the first cosmetics company purchasing GreenPalm credits for 100 per cent palm oil usage.

    With is core beliefs of empowerment and sustainability, Kalki Koechlin is the perfect choice for Oriflame to take its message further.

    Oriflame SVP and head of South Asia and MD India Sergei Kanashin said, “While our products bring beauty and wellbeing into the lives of consumers, they are also manufactured in a way that they don’t harm nature and the environment.”

  • Patanjali Ayurved reappears in weekly top 10 advertisers’ list

    Patanjali Ayurved reappears in weekly top 10 advertisers’ list

    BENGALURU: Baba Ramdev has been taking on the might of the existing biggies in the Indian FMCG and related spaces right from the launch of his company Patanjali Ayurved Limited. He has been the face of many of the communications of his company cautioning Indians about the second East India Company, speaking of the benefits of his products, conveying messages by featuring as a brand ambassador of his company through television and other advertisements.

    Until weeks 1 to 25 of 2017 (Saturday, 31 December 2016 – Friday 6 January 2017 until Saturday, 17 June 2017 to Friday, 23 June 2017) Patanajli was amongst the Top 10 Advertisers Across Genre : All India (U+R) : 2+ Individuals as per Broadcast Research Audience Council of India (BARC). Though never the top advertiser in any week, for that this the bastion of Hindustan Unilever Limited (HUL), Patanjali Ayurved did manage an astounding 589,971 television ad insertions until 23 June 2017, or the last day of week 25 of 2017.

    After week 25 of 207, the company was missing from the top 10 advertisers list in weeks 26 and 27, it re-appeared in the top 10 weekly lists in weeks 29, 30,31 and 32 before missing out in weeks 33 and 34 of 2017. The company has again reappeared in the top 10 advertisers lists in week 35 of 2017 at seventh rank with 19,121 insertions.

    Despite missing from the lists for four of the 35 weeks of 2017 that have gone by until now, going by the BARC’s weekly data when Patanjali Ayurved was present in the top 10 advertisers list, it is still the fifth biggest advertiser in terms of insertions in 2017 until week 35. Since BARC’s list in the public domain is limited to data for the top 10 advertisers, Patanjali Ayurved’s insertions will be more than the total of 703,706 insertions if one were to add its insertions for weeks 26, 27, 33 and 34 of 2017. This puts the company ahead of multinational FMCG players like Procter and Gamble, Colgate Palmolive (India) and Smithkline Beecham and even the Indian FMCG and tobacco giant ITC Limited.

    Please refer to the list of top advertisers in 2017 until week 35 compiled from BARC’s weekly lists of top 10 advertisers. Please note that the actual insertions could be more, or there could be other players that have advertised more, but have not appeared in the BARC weekly lists:

    http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/large/public/111111111111_0.jpg?itok=MWCP6G1a

    Has Patanjali Ayurved met with expectations of industry pundits in terms of revenues? Going by industry reports, yes and more! A Wikipedia listing of the company says that Patanjali is the fastest growing FMCG company in India. It is valued at Rs 30 billion (US$ 470 million) and some predict revenues of Rs. 50 billion (US$780 million) for the fiscal 2015–16. A Business Standard (BS) article says that Patanjali Ayurved’s revenues more than doubled for fiscal 2016-17 to Rs 105.61 billion. The BS article quotes Yoga Guru Ramdev: “We would grow more than double this year… By next year, Patanjali would be in the leading position and in most of the product categories, it would be number one.”

     

  • PKL sponsors and partners cross 100-mark

    PKL sponsors and partners cross 100-mark

    MUMBAI: Star India chairman & CEO Uday Shankar has this uncanny ability to see  opportunity where many do not. For many years, TV broadcasters had only one sport which could be monetised: cricket. Which was a major limiting factor to developing  the overall Indian sports and sports broadcasting ecosystem. Hence, he and team Star India looked around for indigenous sport that could be developed around six years ago.

    One of the properties that popped up was kabaddi, a highy underdeveloped sport, which was being pushed by a company called Mashal Sports and industrialist Anand Mahindra. Shankar saw a lot of promise in the venture and today he can be rightfully be pleased with what has been achieved.

    “When we started out, it was difficult to get corporations to own franchises,” says Shankar. “Anand used his personal charm to get folks on board. But this year, when we added four teams, a large number of top corporates and individuals were very keen. We had a problem of plenty. “

    Not just owners. Even brands have been hopping on board to back the Vivo Pro-Kabaddi League (PKL)  as it has been gaining viewership from the first season to the ongoing fifth season. 

    The need for looking at the commercial aspect of sports and supporting it for the sake of business and branding, packaging and cultivating viewership were some of the ideas which have been proven on the ground — by Star India and the Kabaddi franchises.

    In Season 1, PKL hardly had any sponsor and partner, but, with the traction it has got for the past couple of seasons, it has managed to cross 100-mark in Season 5 including individual teams sponsors and partners.

    Talking to Indiantelevision.com, Unilazer Sports CEO Supratik Sen said, “All the sponsors including jersey sponsors, on-ground, and title sponsor for UMumba has a range of Rs 8 million to Rs 20 million which is generally applicable for all the other teams.”

    Vivo PKL Season 5 has seen many late-entrant brands as sponsors and partners. Brands are aware that PKL is the only major non-cricketing event dominating in the present times.

    Corporates, of course, support events for the sake of building their brands. Given the demographics in India, advertising was done for more visibility. “For the sake of going the whole hog into sports promotion,” an analyst says, “the complete supply chain would need to be looked at – from scouting for talent to sports good manufacturing etc. to CSR.”

    Remarked Sen: “The team performance helps to get the brands on board. From Season 2, we were pretty much close to breaking even, but it was notional. But now, the reach of sports has become more important instead of breaking even (and profits),” Sen said.

    The recently added sponsors and partners for PKL as well as the teams are: Title sponsor Vivo signed a Rs 3 billion ($ 45 million) deal for five years with the league a couple of months ago.

    The associate sponsors are — Gillette, TVS Motors, Mutual Funds, Bajaj Electricals, Nissin, Royal Challenge and RR Kabel are the partners. Recently, Ultratech Cement has been roped in as an associate sponsor.

    Dabang Delhi has roped in ISME (Indian School of Management and Entrepreneurship) and ISDI (Indian school of Design and Innovation) as its jersey sponsors and the new partners are Gold gym’s, zoom car and Insidesports.

    UMumba has shifted its title sponsor from Nise Gel to Zandu Gel. The team is powered by Manforce. Bangaluru Bulls has roped in Karbonn Smartphones as the title sponsor and Kent RO and Gem Paints as the principal sponsor.

    Puneri Paltan has got Force Motors as the principal partner and Syska as the new associate partner. Jaipur Pink Panthars has pocketed Muthoot Finance and Performax Activewears as the new associate sponsors.

    Tamil Thalaivas  was the only team with no sponsor in the beginning of Season 5 but it has now attracted Muthoot Fincorp as the title sponsor, powered by Maha Cement and associate sponsors are — Agni Steels, Nippon Paint, Smartron and Admiral.

    Telugu Titans has Greenko as its title sponsor and UP Yoddhas has roped in Karbonn Smartphones as its jersey sponsors.

    The sports sponsorship market in India witnessed a healthy growth trend in the last couple of years from Rs 51.9 billion in 2015 to Rs 61-65 billion in 2016 as per KPMG FICCI Frames 2017 report.

    The fifth season is touted to become one of the biggest league tournaments as one sees traction from several brands as sponsors and partners.

    Also Read :

    PKL 5 advertisers grow three-fold, sponsorships rise 320%

    How brands are reaching out to wide PKL audience

     

    PKL: sponsors adding up even as matches start

  • Tendulkar’s Smaaash acquires SVM Bowling and Gaming

    Tendulkar’s Smaaash acquires SVM Bowling and Gaming

    MUMBAI: Smaaash, a sports-based virtual entertainment company co-owned by Sachin Tendulkar, has acquired a 100 per cent stake in SVM Bowling and Gaming, a popular bowling and entertainment format operated by SVM Private Limited.

    Fractal Capital acted as the sole advisor to Smaaash for the PVR bluO and SVM deals.

    The new acquisition will add 13 centers to Smaaash’s blueprint in India, across Hyderabad, Mysore, Madurai, Vijaywada, Mangalore and Pune, and Smaaash will introduce its signature games at all locations.

    The deal is a part of the national growth strategy, and Smaaash will now be present in 26 centers across 13 cities in India, besides the one in the Mall Of America – the largest mall in the US.

    SVM’s strategy in Tier B and C towns and cities is what attracted Smaaash to the proposition, and theirstrong market relationships and customer-focused approach present a fantastic geographic, strategic and cultural fit for Smaaash.

    Smaaash Entertainment founder and chief imagination officer Shripal Morakhia said, “Our endeavour is to provide aspirational active experience and sports throughout India, whether it is a big metropolis or a small town. We are totally committed to “un-pause” the play button of all Indians. As consumer behaviours and expectations continue to be reshaped by experiences, we are sure that SVM’s infrastructure, coupled with Smaaash’s leadership in innovation will make this association unlock transformational synergies in the gaming space.

    SVM chairman Vijayender Tulla said, “The gaming and entertainment business will benefit greatly from consolidation, as the scale significantly enhances operational efficiencies and brand value.

    The transaction would enable us to focus more on our malls, multiplexes and medical sector businesses. I have been invited to be part of Smaaash Board.”

  • Disha Patani is ASUS India brand ambassador

    Disha Patani is ASUS India brand ambassador

    MUMBAI: Asus, a Taiwanese leader in mobile technology, has announced the young rising star Disha Patani as the new brand ambassador for laptops and smartphones.

    ASUS India head – marketing Arindam Saha said, “Besides her incredible beauty, she stands for modernity, freshness, self-confidence, trendy, elegance and spontaneity.”

    Patani said, “I am happy to be associated with a brand which is young, trendy and enthusiastic, which reflects my personality.”

    Going forward, Patani shall be seen across ATL, BTL campaigns and also POSM.

  • Telecast of Patanjali’s two ads stopped by high court

    Telecast of Patanjali’s two ads stopped by high court

    MUMBAI: It was a bit of a marketing blasphemy. And, Patanjali Ayurved’s advertisements have hit a legal hurdle.

    Telecast of Patanjali’s two product ads which allegedly disparaged HUL and Dabur’s brands have been stopped by high courts in India.

    The Delhi court ordered Patanjali to stop telecasting TV ads for its soaps. The decision came after Reckitt Benckiser complained it had allegedly disparaged Dettol brand.

    After the Bombay High Court restrained the baba’s company from advertising its soap brand, which allegedly disparaged competitor Hindustan Unilever’s brands, the Delhi High Court passed an injunction against Patanjali’s chyawanprash commercial. Patanjali ad had made direct attacks on Lux and Pears: “Filmstars ke chemical bhare sabun na lagao.”

    This advertisement was allegedly disparaging Dabur India’s chyawanprash brand. The division bench of Delhi HC has restrained the telecast and circulation of Patanjali’s said advertisement.

    A Patanjali Ayurved spokesperson said that it would file its reply to the court after seeking the details of the order. Its communication strategy is simple — to convey to the consumers the benefits of using healthy and natural products as against other products which may be harmful.

    Patanjali Ayurved is not alien to rows. The West Bengal Public Health Laboratory found a batch of the Patanjali Amla Juice ‘unfit’ for consumption. Outlook had reported that Nepal’s Drug Administration had asked Patanjali to recall six ‘substandard products.’

    It remains to be seen if questionable advertising methods prove to be good publicity for the baba’s products in the long run.

  • Google helps Big Bazaar drive customers

    Google helps Big Bazaar drive customers

    MUMBAI: Big Bazaar, one of the leading hypermarket chains in India with a presence in over 120 cities with 225 stores, has worked closely with Google to create ‘Smart Search.’

    Big Bazaar realised that their customers seek solution to every query on Google Search and wanted to position the brand as the solution to every household product query. The challenge was to add newer segment young customers who seek offers and information online and drive them to the stores.

    Ignition Labs, Google India’s creative solution team, conceptualised and helped execute the campaign, which led to Big Bazaar giving exclusive offers to Google search users for one day in the first weekend of each month, when the propensity to spend is higher.

    Over 1,80,000 discount coupons were distributed against each Google search in three days, which saw an increase of more than 30,000 people visiting the Big Bazaar stores.

    Future Group group head – digital Pawan Sarda says, “Search and explore is a way of life in today’s time and Google Search is one of the important destination for it. Smart Search has helped us translate the customer’s intent into a purchase at our stores and has definitely helped us acquire newer & younger customers.”

    Google India industry director Nitin Bawankule said, “Big Bazaar and Google came together to conceptualise this innovative campaign, ultimately driving trackable offline footfalls and sales.”

    Further it used innovative features like Click to Missed-Call for a seamless experience of delivering coupons, instead of filling long forms. This reduced the lead generation process from filling a form to a simple missed call.

  • VLCC & Cigalah partner for 6 centres in Saudi in 3 yrs

    VLCC & Cigalah partner for 6 centres in Saudi in 3 yrs

    MUMBAI: VLCC, a global beauty and wellness brand, and Cigalah, a Saudi business house and healthcare services and products player, has announced a strategic partnership to launch VLCC Wellness centres in the Kingdom of Saudi Arabia (KSA), starting with Jeddah.

    VLCC will be setting up its centers, starting with Jeddah, in partnership with Cigalah and will be offering the entire portfolio of weight management and beauty services, under one roof. The company plans to set up six VLCC Wellness centers in the Kingdom in the next three years, with the first one scheduled to open in Jeddah by November this year. It is estimated that a total investment of over AED 30 million (Rs 522.5 million) will go into setting up these centres.

    VLCC Group chairman Mukesh Luthra said, “We have been very keen to enter the Saudi market and look forward to working to address the issues of obesity and overweight, which – in KSA too, as in most parts of the world – is increasingly become a public health hazard.”

    Cigalah Group Abdullah director Abdullah Yaser Naghi said: “Cigalah and VLCC see tremendous synergies and we look forward to working closely and making the residents of Saudi Arabia healthier and fitter.”

    As per a survey released by Lancet in 2016, KSA is the third most obese nation in the world, after Malta and Switzerland, some of the reasons being unhealthy eating habits, sedentary lifestyle and lack of physical activity or exercise.

  • Pantaloons instals ‘Ganesha idol’ using denims, enters record book

    Pantaloons instals ‘Ganesha idol’ using denims, enters record book

    MUMBAI: Pantaloons, a family fashion destination from Aditya Birla Fashion and Retail Limited, created a milestone by entering into the ‘India Book of Records’, for creating the tallest Denim Ganpati Idol made by using 600 pairs of denims. The Denim Ganpati stands 9 feet tall and is installed at the Pantaloons Chinchwad store in Pune.

    As part of the consumer engagement programme, Pantaloons has organised fun activities which includes Ganpati idol-making competition using clay, cookery classes encouraging women to use microwave based recipes and modak making competition. Pantaloons enters India Book of Records by creating tallest Denim Ganesh Idol in Chinchwad, Pune

    Commenting on entering the India Book of Records, Shital Mehta, CEO – Pantaloons, Aditya Birla Fashion and Retail Ltd. said, “We are delighted that our Denim Ganpati Idol has been recognised for its uniqueness. We will also be donating the denims to Maher Foundation, which works towards the upliftment of children and women.”

    The eye-catching nine-feet tall Denim Ganpati is a vision of grandiose, adding fervour to the festival “Ganesh Chaturthi”.