ITV

Category: Brands

  • Yuvraj Singh is face of Laureus Sport for Good

    Yuvraj Singh is face of Laureus Sport for Good

    MUMBAI: To bring change and uplift the society through the power of sports, India’s luxury car manufacturer Mercedes-Benz, along with Laureus Sport For Good Foundation, has appointed Yuvraj Singh as a brand ambassador for the association.

    Fostering its association with Laureus Sport for Good for the second year, Mercedes-Benz India will fund developmental programmes for two new NGOs — Naz Foundation and Slum Soccer and will continue funding the existing Laureus-supported partners — Oscar Foundation and YUWA.

    Laureus Sport for Good uses the power of sport to help young people around the world overcome violence, discrimination and disadvantage.

    Mercedes-Benz India will also support various novel social initiatives under its ‘Mercedes for India’ philosophy, influencing education and environmental sustenance.

  • Jet Airways undertakes ‘Tumhari Sulu’ in-movie integration, sops for women

    Jet Airways undertakes ‘Tumhari Sulu’ in-movie integration, sops for women

    MUMBAI: Jet Airways, a full-service international airline, has announced a partnership with T-Series and Ellipsis Entertainment – producers of the forthcoming Hindi film, ‘Tumhari Sulu’, becoming the film’s ‘Official Airline Partner’.

    The partnership is part of the airline’s philosophy to constantly seek and use new, engaging ways in order to strengthen connect with its guests and consumers.

    Directed by noted advertising film-maker Suresh Triveni, ‘Tumhari Sulu’ stars Vidya Balan in the lead, who essays the role of a beautiful, enthusiastic and a happy-go-lucky housewife whose life gets completely transformed after unexpectedly landing an exciting job as a night RJ (radio jockey) with a leading radio station.

    Jet Airways chief commercial officer Jayaraj Shanmugam stated: “The partnership will help us to promote Jet Airways’ well-differentiated product and service offerings in innovative ways.”

    Producers Bhushan Kumar, Tanuj Garg, Atul Kasbekar and Shanti Sivaram Maini said, “The arrangement will allow Jet Airways to leverage the power of a family film to communicate important aspects of its brand story.”

    Jet VP – marketing, ecommerce and innovations Belson Coutinho said, “Tumhari Sulu adopts a fresh and highly-engaging perspective about listening to one’s inner calling and then stepping out in the world to realise those aspirations. The movie’s inspirational messaging is in sync with the values we hold and promote at Jet Airways including, using every opportunity to go beyond one’s abilities and having a passion for excellence in one’s job.”

    As part of its association and as a unique publicity initiative to promote the women-focused film, Jet Airways will roll out an attractive promotion for its women guests in India next month, enabling them to avail an attractive 10 per cent discount on fares while booking their travel with Jet Airways, upon entering the promo code SULU on the airline’s website www.jetairways.com or its mobile App. Bookings for travel open from 16 November, 2017.

  • ‘Experience Hyundai’ to campaign in rural markets

    ‘Experience Hyundai’ to campaign in rural markets

    MUMBAI: Hyundai Motor India has initiated ‘Experience Hyundai’ campaign across 418 rural locations in India. The campaign aims to generate high engagement with customers during the festive season through a Pan-India road show.

    ‘Experience Hyundai’ campaign is organised to enhance customer connect in the rural markets with a Caravan of Hyundai cars in the smaller towns and villages. The objective of the campaign is to reach out to the customers in these markets directly to create an interface with products and offer them the best benefits.

    Hyundai Motor India director of sales and marketing Rakesh Srivastava says, “We are confident of establishing a strong brand presence for Hyundai offering unparalleled value through global technology and feature-rich cars to the customers in the rural market.”

  • Skechers GoRun 5 associates with Tiger Shroff

    Skechers GoRun 5 associates with Tiger Shroff

    MUMBAI: Skechers Performance, an American sports lifestyle brand, recently introduced the latest version of their popular GoRun range called the GoRun 5.

    To highlight the benefits of the product, popular actor Tiger Shroff, took the Skechers Performance GoRun 5 Challenge last Friday. The actor tried to run at the speed of 16 kmph on a treadmill wearing the shoes that were designed for speed with innovative performance technologies.

    Shroff beamed said, “I enjoyed running in these shoe, they were very comfortable.”

    Skechers Performance India CEO Rahul Vira said, “The GoRun series comes with lightweight cushioning, the M-Strike technology and a parametric web outsole for better flexibility, agility and durability during a run.”

    The GoRun 5 challenge has been thrown open to all. A branded truck will be moving across the nine other cities apart from Mumbai. Consumers from Chandigarh, Delhi, Lucknow, Ahmedabad, Surat, Pune, Bangalore, Chennai and Goa can take up the challenge.

  • Kidzania ties up with Nutella

    Kidzania ties up with Nutella

    MUMBAI: KidZania Delhi NCR, an indoor theme park that inspires and educates children, has partnered with Nutella via the launch of the ‘Nutella Breakfast Deli’ establishment.

    This association will allow children to play the role of a ‘Breakfast Chef’ and prepare fun and tasty breakfast recipes with Nutella according to the recipe provided. Kids are explained the importance of breakfast in their daily diet and prepare an exciting recipe using Nutella.

    Thereafter, kids can consume their own breakfast or share it with their family and friends. Every child would get a specially created ‘Nutella Recipe Booklet’ as part of a giveaway at the end of the activity. As an additional giveaway, kids can take home a Nutella spife exclusively during the launch month. These activities will inculcate different values like psychomotor, cognitive, emotional and social skills via experiential learning.

    KidZania India director – strategic partnerships Sona Mazumdar said, “The Breakfast Deli activity will impart the importance of a healthy breakfast in a child’s daily diet along with the balanced nutrients which go into making a breakfast healthy using different recipes. The activity will trigger cognitive and psychomotor development in them.”

    Nutella head of marketing Vidya Sagar Singh, “Through the partnership, we want to grow this love for our brand bigger in India with our little fans.”

  • Disney, Sony YAY!, Green Gold support Kids Karnival

    Disney, Sony YAY!, Green Gold support Kids Karnival

    MUMBAI: Krazy Kids Karnival, a kids’ event with innovative fun and engagement activities for toddlers-to-teens, has been planned on 14 and 15 October at City Park, near MMRDA Office, Bandra Kurla Complex in Mumbai.

    Skechers Kids are the title sponsors. Disney Channel, Sony YAY!, Green Gold Animations, Pillsbury, Kidzania, Fru2go, Jungle Magic, and JAMMS are their other partners.

    The carnival is organised and conceptualised by Meltwater Events and KFORKIDS. At the event, 10-15 workshops will be held on storytelling, science lab, art and craft zone, adventure camping.

    Meltwater Events director Navin Todi said, “We realised there is need of a place where the family could spend quality time with their kids in a safe environment. This event will provide opportunities to combine entertainment with knowledge for kids.” Meltwater director Niphul Jain, “It is not only about having fun but also about learning and development.”

  • OnePlus short film personifies Diwali

    OnePlus short film personifies Diwali

    MUMBAI: OnePlus, a mobile technology startup, has released a short film titled “The Perfect Partner for a #HappyDiwali” to mark the beginning of the festivities as part of its Diwali Dash campaign 2017.

    This year’s creative aims to engage with youth through a clutter-breaking story-line in a true OnePlus style. The video is a first of its kind take on Diwali festival with a cheerful vibe which aims to appeal the millennials. Once again OnePlus brings offbeat content to audiences which they can relate to and enjoy, in line with the OnePlus’ ‘Never Settle’ motto.

    OnePlus India general manager Vikas Agarwal said, “The idea was to develop a simple yet entertaining creative that is not just relatable but also leave you with a smile on your face.”

    The video personifies Diwali as the most ravishing festival who works hard to fulfill everyone’s dreams and wishes but is eventually bogged down by all the madness surrounding the festival. In a way, she reflects the lives and challenges of a modern youth who is expected to multi-task and consistently deliver on everyone’s expectations.

    In this case, Diwali lacks a partner who can help her retain the title of the ‘Star Performer’ and help her through multi-tasking and making the festival memorable for everyone. OnePlus 5 comes to her rescue as the perfect partner for Diwali which brightens her up with the power of 8GB RAM, highest resolution Dual Camera System and Dash Charge for fastest charging, making for a #HappyDiwali. 

    Dentsu Digital India senior creative director Rajesh Narasimhan says: “Diwali is when brands go berserk, so it is imperative that we push ourselves to serve consumers some explosive stuff and break through the clutter. Narratives are changing and so are film durations.”

  • Hyundai associates with FIFA U17 WC, provides 63 vehicles

    Hyundai associates with FIFA U17 WC, provides 63 vehicles

    MUMBAI: Hyundai Motor India, a car manufacturer and exporter, has announced as an exclusive right to provide transportation of FIFA officials through premium Hyundai cars during the FIFA U17 World Cup Tournament starting on 6 October, 2017, in India.

    At an official handover ceremony at Jawahar Lal Nehru Stadium in New Delhi, HMIL MD and CEO YK Koo handed over the fleet of premium Hyundai cars to FIFA marketing operations group leader Martin Nussbaumer and Local Organising Committee tournament director Javier Ceppi.

    The fleet includes 63 premium Hyundai cars including the Verna, Tucson, Elite i20 and a few coaches across six cities (Delhi, Kolkata, Mumbai, Kochi, Goa and Guwahati) for the movement of the players and the FIFA management during the mega sports event.

    Koo said, “Football is a game of passion, a game of heart; for every fan, football drives them and as a dynamic automotive brand, HMIL has always been associated globally with diverse sport activities.”

    Hyundai has also planned a number of interactive engagement through digital campaigns #FuelTheGame and #FootballerInYou. In #FuelTheGame fans can submit slogans in support of their favorite U17 players just before the opening ceremony. Through #FootballerInYou fans will be asked to upload films of their own football skills. Both the campaigns will be on throughout the entire tournament period.

    Hyundai has lined up exclusive engagement activities and merchandise distribution for its customers around FIFA U17 World Cup at its dealerships in the six host cities in India.

  • Mirchi associates with Delhi govt on substance use

    Mirchi associates with Delhi govt on substance use

    MUMBAI: Radio Mirchi has culminated the second season of Mirchi Degree and educated students on the issues of substance use.

    Radio Mirchi 98.3FM – a leading radio station, saw the culmination of its flagship campaign, ‘Mirchi Degree’ to to boost the confidence of every student. This year, Mirchi has associated with the Government of Delhi to talk about the sensitive issue of usage of drugs by college students.

    The campaign, which started last year, is curated to encourage students to believe that it is not only the formal degree that will take them to heights but the unconventional talent hidden in them also plays a vital role to achieve success. This year, the campaign was endorsed by celebrities such as Ajay Devgn, Varun Dhawan, Raj Kumar Rao, Ileana D’Cruz, Shreyas Talpade and Esha Gupta. The initiative was aimed to address the issue of substance use and compelled students to get high only on their talent and not on any substance.

    As part of the activity format, fully branded activity vehicle was deployed in campuses in Delhi/NCR including elite colleges like SRCC from the Delhi University North Campus. Led by RJ Naved, Radio Mirchi team along with the Mirchidaar RJs invited the students to showcase their talent through Live performances inside the bus and provided them a chance to earn a Mirchi Degree.

    With the students posting funky pictures on their social media handles, RJ Naved was seen entertaining and cheering them.

    As part of the drive, Mirchi spoke to several addicts, peddlers, doctors, NGOs to shed light on the growing concern. To spread the message, the Mirchi team conducted both on-air and on-ground activities to college campuses in Delhi NCR.

    Radio Mirchi cluster head Pritesh Chothani said, “The idea that passion is as important as education, we want all students to be confident of their talent and stay away from substance. Talent will take you far, anything else will not.”

  • Britannia seeks to bring Smile to ‘Indian Guard of Honour’

    Britannia seeks to bring Smile to ‘Indian Guard of Honour’

    MUMBAI: It’s World Smile Day on 6 October and Britannia’s flagship brand, Good Day, is celebrating the day with a new, heart- warming and soulful digital film.

    It’s new film is a narrative by an Indian Guard of Honour stationed outside India Gate, and it captures a day at work – which requires him to remain solemn and unsmiling despite all the slice-of-life activities happening around him. The soldier is bound by his work circumstances to not smile, but at the end of every day, he reminisces the sights of the day and smiles broadly – which leaves the viewer wondering “What are my reasons not to smile more”?

    The purpose of the film is to emphasise the importance of a smile in our everyday life, through the eyes of someone who can’t. The film has been conceptualised and executed by J. Walter Thompson (JWT), Bangalore.

    The film has all the elements of humour, emotion and realism and is seen from the eyes of an Indian Guard. Motionless and un-smiling till his duty ends, he recounts the happenings of the entire day. The lady and her dog who are out for a walk, the child who competes with him on the mannequin challenge and the balloon seller who implores him to smile every day. All characters entertain him and even make him smile, but he holds back – because he is on duty. And every day, he waits for the moment when he is off duty and makes it a point to smile whole-heartedly.

    JWT ECD Prita Shivakumar opines: “A brand that’s all about smiling more and celebrating the value of a smile through an unexpected and heartwarming story. A man who is compelled by virtue of what he does for a living, to withhold his smile. It’s only under such circumstances that you realise the value of that magical gesture – the human connection it forges and the goodwill it generates, all the more because a smile doesn’t expect anything in return.”

    Britannia Industries VP – marketing Ali Harris Shere said, “We wanted to get people to realise they do not have any reasons not to smile and shouldn’t hold back – and to encourage this realisation we went on the opposite path to identify people who have reasons not to smile owing to their work regime, honour or commitment – the Indian Guard of honour being one of them.”