ITV

Category: Brands

  • Godrej adds new furniture brand Script

    Godrej adds new furniture brand Script

    MUMBAI: Godrej has today announced the launch of a new home furniture brand, Script.The aggressive growth plan includes launch of three stores across three cities in this fiscal. Script is pegged as a lifestyle extension from the house of Godrej. Backed by an extensive design thinking process, Script will be tapping into a market size that is estimated to be 10,000+ crores. The first store will be launched in Bangalore followed by stores in Delhi and Mumbai. The business expects a turnover of Rs 320 crores by the end of the 3rd fiscal year.

    Godrej & Boyce MD & Chairman Jamshyd Godrej says, “Godrej has always been celebrated for offering innovations that use cutting edge technology and best in class manufacturing methods with a purpose of providing a great experience to our consumers. Script is a brand that strengthens our commitment to the latter. It is also the first brand from the house of Godrej & Boyce, which establishes Godrej in the attainable premium furniture category. Backed by a strong supply chain infrastructure owing to our existing leadership presence in the furniture segment, we believe Script will be a preferred brand amongst our stakeholders.”

    Godrej & Boyce COO Anil Mathur adds, “We have always believed in going beyond the mundane and therefore consistently provided extraordinarily innovative products to our customers. Script is an earnest endeavour in the same direction. It doesn’t merely attempt to satisfy customers but delight them through finest design features. The brand is premium and niche but endeavours to reach the mass market wherein aspiration for cutting edge products exists but prevailing range remains nonexistent.”

    Script business head Rajat Mathur says, “Script is a new perspective on furniture and accessory design that is inspired by contemporary living. Currently there is limited number of national and international branded furniture players in the market. In addition, there is also a vacuum in the attainable premium segment in furniture retail. With Script we see a huge opportunity to bridge this gap. Backed by a very strong design and R&D team, Script promises to offer our consumers the freedom of living.”

  • PC Chandra celebrates mother-daughter bond

    PC Chandra celebrates mother-daughter bond

    MUMBAI: We’ve all heard the phrase ‘Daddy’s Girl’. But a woman is every bit a ‘Mommy’s Girl’ too. Celebrating the mother-daughter bond, PC Chandra Jewellers and Bates CHI&Partners have developed the new wedding campaign that celebrates this relationship that is more precious than gold.

    Shopping partner, fashion police, inspiration, a mother is all these things and more and during the time of the daughter’s wedding and all the emotions shared between the two are at their peak. There are little moments of discord as well as the overwhelming love that lead up to the final moment of the daughter bidding farewell to her beloved mother to start a home of her own.

    PC Chandra Jewellers MD UK Chandra says, “I feel, this is an impactful film being aired from Kolkata. The melodious song of the TVC explores a high emotion prime point in the lives of the bride and her family, it should find resonance in every heart.”

    PC Chandra Jewellers GM marketing Anuttama Das adds, “We wanted to reach out to today’s young women. A tribute to the timeless mother-daughter bond would be the perfect way to launch our new wedding collection.”

    Bates CHI&Partners Kolkata branch head Sharmista Dev says, “Amidst the widening gap in attitudes and values between generations, there are some emotions that always remain unchanged. We wanted to position a timeless brand like PC Chandra Jewellers, as the unchanging link between the two generations.”

  • Dailyhunt launches live TV to increase consumption

    Dailyhunt launches live TV to increase consumption

    MUMBAI: News and local language content application, Dailyhunt, has launched Live TV; a free streaming service with 130+ channels to extend its content offering to the latest in news, entertainment, spiritual, movies and music live TV content.

    Live TV will be available in nine languages ranging from Hindi, Tamil, Malayalam, Telugu, Bengali, Punjabi & English. Dailyhunt’s partnership with YuppTV will enrich the video content available through existing partners such as Republic TV, BBC News & ABP News.

    Users are suggested channels based on the show popularity at the time of viewing. The feature also allows users to browse Live TV through their genre preferences. The intuitive UI allows to browse through tiles of live shows and pick the show / channel of his/her choice.

    Dailyhunt founder and CEO Virendra Gupta says, “Live TV is a critical element of our user’s current content consumption. TV viewing audience in India is estimated to be 700 million plus, across 180 million households. Most of the households have only one TV but multiple mobile phones. By extending the established behaviour of TV watching to individual mobile & marrying it with great content we want to ensure that a user looks at Dailyhunt as the preferred destination for his/her regional language news, video (VOD) & TV consumption on mobile. Our resolve to build smart, technology-driven, local language content-focused consumer products is strengthened by the addition of Live TV to the Dailyhunt experience.”

    YuppTV founder and CEO Uday Reddy says, “We are glad to partner with Dailyhunt and enable users to access our latest and diverse content offerings via Live TV. Over the years, OTT and VOD viewership has gained momentum in India. With this association, we are affirmative that the viewers will prefer the complete bouquet of the latest news and other content solutions available at YuppTV.”

  • DHL shows how football and business are alike

    DHL shows how football and business are alike

    MUMBAI: International express services provider, DHL Express, has launched its 360-degree interactive brand campaign with a TVC that draws parallels between the game of football and the business landscape. The campaign was released during the Indian Super League (ISL) 2017 season for which DHL is an associate sponsor.

    Anchored by three TVCs, the overall brand campaign is expected to engage over 500 million people across the country during five months of the ISL season. The campaign will leverage print, radio, OOH, in-Stadium and digital activation initiatives to amplify the messaging and reach its consumer base beyond the 10 ISL cities and across the country.

    The TV commercial is the first in a series of three that highlight DHL’s core proposition of ‘Excellence. Simply Delivered.’ through rich visuals and use of light-hearted humour. Each TVC showcases a different scenario in a football match and is a metaphor for describing the challenges faced by businesses and how DHL as an expert enables them to overcome these hurdles. The use of humour is intended to provide a mood break to the viewers in between tense football matches and, at the same time, convey DHL’s brand message.

    DHL express India country manager RS Subramanian says, “The single line brief for the campaign was to position DHL as an enabler that helps businesses overcome challenges in the marketplace and win. The creative treatment given to the campaign highlights our brand promise of Excellence, Simply Delivered.”

    Williams Lea Tag India managing director Amit Chandra adds, “We have designed the campaign to create brand resonance for DHL by communicating its message linked to football, which the ISL’s target audience will relate to. We are confident that the use of humour and exaggeration through the match scenarios showcased in the TVCs will strike a chord with the audience.”

    This year’s campaign is set to be bigger in scale and aims to reach an even larger audience through sustained outreach over the extended ISL season.

  • South’s leader Arun Icecreams targets Mumbai

    South’s leader Arun Icecreams targets Mumbai

    MUMBAI: Southern India’s Arun Icecreams is all set to step in Mumbai. Arun, the popular ice cream brand from Hatsun Agro Product (HAP), a leading private sector dairy company in India, is launching two new Hatsun Daily outlets in Mulund and Bhiwandi. Known for its range of high-quality products and a wide array of flavours, the brand is popular in southern India and has a major share in Tamil Nadu and Kerala markets.

    There are over 1000 exclusive parlours with 670 in Tamil Nadu, 148 in Karnataka and the rest in Kerala and Andhra Pradesh.

    In addition to ice creams, the outlet also includes other products from Hatsun such as flavoured milk, ghee, butter, skimmed milk powder and dairy whitener. Hatsun Daily, a neighbourhood retail outlet, offers everyday dairy requirements and a uniform buying experience across all its outlets that are operated by well-trained independent franchisees.

    Apart from retail sale, Hatsun Daily outlets will also supply its products to retail outlets within the vicinity thereby increasing ease of availability of the products to consumers.

    Hatsun Agro Product chairman and MD SRG Chandramogan says, “HAP began its initial journey with Arun Icecreams and we are happy to launch this iconic brand in a cosmopolitan market like Mumbai through our Hatsun Daily outlets.”

  • Diamond Producers equate precious moments with diamonds

    Diamond Producers equate precious moments with diamonds

    MUMBAI: The Diamond Producers Association, an international alliance of the world’s leading diamond mining companies has launched their integrated marketing campaign ‘Real is rare, real is a diamond’ in India. Created & executed by BBH India, the campaign focuses on celebrating the precious moments which mark the journey of a relationship between couples.

    This campaign marks the first ever category marketing initiative in the diamond industry since a decade. Through extensive research and learnings, the DPA and BBH team discovered a primary insight that couples tend to celebrate anniversaries and birthdays as milestones, when there are other, mostly unrecognised moments of bonding and intimacy that actually form the foundation of their relationship. These moments are unique and rare to each couple and therefore deserve to be recognised and celebrated. Inspired by real stories, the ‘real is rare, real is a diamond’ campaign has recreated such moments of intimacy and bonding which couples can relate to and recognise as milestones.

    Diamond Producers Association CEO Jean-Marc Lieberhe says, “India is an important market in the global consumer market and presents a significant opportunity for us. We are thrilled to announce the ‘Real is Rare. Real is a Diamond’ campaign which links diamonds to the precious moments between young Indian couples. The announcement is also to work closely within the sector to revitalise category marketing, focusing on the younger generation and catering to their specific needs and aspirations”.

    Diamond Producers Association India managing director Richa Singh adds, “’Real is rare, real is a diamond’ focuses on a diamond’s billion-year-old natural heritage and equates that with what is most authentic and real in our lives. The campaign expresses the real and rare moments between couples and beautifully connects it to the unique quality of diamonds”.

    BBH India CEO and managing partner Subhash Kamath says, “Our mandate was to reinterpret the idea of “Real is Rare” for the Indian market, and root it in a cultural truth. We’re not trying to promote any particular brand here, but make people see diamonds in a whole new light. It’s a long term goal and we’re thrilled to be partnering the DPA on this journey”.

    The ad aims to connect with the younger generation in a personal and emotionally relevant way while emphasising that diamonds are a symbolic expression of emotional commitment. It is a story that is real, that is theirs and that is rare, with the diamond being a true symbol of what the relationship is all about.

    The campaign has been launched through an integrated marketing communications mix of TV, cinema, digital, PR, mobile and social media.

  • Rajnigandha Pearls radiates goodness in new TVC

    Rajnigandha Pearls radiates goodness in new TVC

    MUMBAI: Mouth freshener brand, Rajnigandha Pearls has rolled out its new TVC with Bollywood actor and its brand ambassador, Priyanka Chopra. The brand showcases acts of kindness extended to strangers with heart-warming narratives reflecting the brand’s philosophy.

    The TVC, conceptualised by L&K Saatchi & Saatchi has a unique and interesting plot, which weaves in unpredictable instances, shrouded in surprises and is narrated in anecdotes. The commercial, with its stillomatic presentation, is devised to intrigue and hold the viewers’ attention.

    The film revolves around Priyanka who comes across various situations that have a flip side and are initially deceptive. It begins with her walking in a market street. She observes that people around her, are behaving unusually as she sees a waiter pushing a woman with shopping bags in her hands. She is momentarily disturbed, but within seconds, realises that the waiter was saving the lady from a flower pot that had toppled and is about to hit her. Gradually as she moves ahead, she comes across a series of such events that look offending or demeaning at first sight, but the goodness hidden behind these acts come alive after a slight pause.

    Actor Priyanka Chopra says, “I don’t think there is anything better than spreading goodness in this world and it’s great that Rajnigandha Pearls has decided to highlight that. We all have goodness inside us, and all around us, we just have to open our minds to see it. It’s these random acts of kindness that make the world go round.”

    DS Group associate VP marketing Rajeev Jain adds, “Goodness inside, shines outside’ is an aphorism fostered by Rajnigandha Pearls. Being the brand’s core essence, this inner goodness or achchai not only stands out in all our communication but also goes into the making of Rajnigandha Pearls, a premium mouth freshener. In this thought-provoking campaign, we are highlighting such acts of goodness. The TVC leaves a feel good factor with a memorable message that reveals goodness in various little situations.”

    L&K Saatchi & Saatchi executive vice president Sanjeev Gauba mentions, “The tagline and the philosophy is what we wanted to showcase it by depicting caring individuals going out of their way to help strangers.”

    Leveraging on the success of earlier campaigns and growing demand, this new integrated campaign will be advertised on TV, radio, digital, outdoor, print and BTL

  • QuikrEasy shows you how things are done easy

    QuikrEasy shows you how things are done easy

    MUMBAI: Mullen Lintas Bangalore has conceptualised a three-film campaign for QuikrEasy, the services vertical of Quikr. The platform provides a way to find hyper-local services such as professional movers and packers, pest control, interior designers/architects as well as day to day services. Along with this, there is a special focus on its beauty services called AtHomeDiva.

    Mullen Lintas was tasked with this campaign to establish QuikrEasy as a one-stop platform for getting service providers for all home-related services with greater convenience, wider choice and peace of mind.

    Quikr CMO Vineet Sehgal says, “We often find the task of identifying, evaluating and then engaging with service providers cumbersome and end up delaying the task that can make life better. QuikrEasy symbolises the simplest and convenient way to manage small or big tasks in the easiest possible way.”

    The brand’s services find appeal with urban households who are pressed for time and are seeking assistance to smoothly manage their everyday household and lifestyle-related chores. Small or big but important tasks remain unfinished and are often postponed on account of other priorities.

    The first two films show the act of procrastination is amplified, be it fixing shelves or calling the pest control services, all postponed due to pre-occupation. The third film highlights the solution to the challenges urban females face while juggling between work, home and social responsibilities. This film shows the ease of indulging in the comfort of home for a wide variety of high-quality beauty services.

    Mullen Lintas national creative director Shriram Iyer adds, “Most of the times it’s the simplest of jobs that overwhelm us. Be it doing repairs, getting the house painted, or for women even getting a simple wax. It was this insight of what happens when the smallest chores hold us down and how with QuirkEasy’s convenience and speed everything can get resolved in a jiffy that informed our campaign.”

  • Mobile ads lack engagement, finds WATConsult report

    Mobile ads lack engagement, finds WATConsult report

    MUMBAI: WATConsult’s latest report shows that mobile ads, though more useful, are less engaging than desktop ads. This is serious considering 75 per cent people use smartphones for viewing ads while just 42 per cent check them out on desktops. 48 per cent of the respondents prefer social media ads, followed by video ads, e-mail ads and search ads when it comes to mobile ad formats.

    The report on consumer perception and effectiveness of mobile advertising is the third from its portfolio of WATInsights. It also mentions that 4G is the most used data connection followed by 3G and WiFi while mobile devices are maximum used for accessing social networks and e-mails, followed by usage of wallets, watching videos or shows and online shopping. 

    Ad categories such as clothing and footwear, electronic products, books, movies/music/games get highest clicks while jewellery, pharmaceutical products and insurance products ads get the shrug. People also feel that mobile ads are intrusive and irrelevant at times and also fearing breach of privacy.

    WATConsult founder and CEO Rajiv Dingra says, “India is going through a phase of rapid explosion in web content and internet technology and people are beginning to acknowledge the convenience internet provides today. After the roll-out of 4G, the usage has only increased at a dizzying pace. With ad spends on mobile expected to grow at a rate of 59 per cent CAGR by 2020, our research is an attempt to put forward the consumer’s point of view about mobile ads, thus helping marketers plan better campaigns.”

    The summary report can be viewed on: http://recogn.in/watinsights.php

  • Coca-Cola aims $2.5 bn target in India by 2020

    Coca-Cola aims $2.5 bn target in India by 2020

    MUMBAI: Hindustan Coca-Cola Beverages (HCCB) has announced its plan to become a $2.5 billion FMCG company by 2020. The company’s plan includes manufacturing and selling a wide range of beverages and modifications to its operating structure. It is also apportioning more resources to its frontline and field, both financial and human. This includes setting up of the premium division to service customer requirements around niche and premium beverages – smartwater, frozen fruit desserts, mixers and tonic water etc. and amalgamating the existing alternate beverages division to the mainstream distribution system.

    HCCB has achieved significant scale in the sale and distribution of an extensive range of juices under the Minute Maid and Maaza brands and also sparkling and dairy products. As a part of its growth plan, the company aims to open 1 million new outlets by 2020. It currently distributes its products in 2 million outlets across 25 states.

    The 2020 plan focuses on being consumer and customer centric, driving revenue growth, building a strong and agile system that has efficiency as its core and digitising the enterprise and unlocking the power of associates (employees).

    In order to better flex and respond to changing consumer demands, HCCB will now operate under seven zones instead of the current five and will also reorganise its corporate centre resources to serve in the zones and factories. The company will have a leaner corporate office and a much-strengthened sales and supply chain organisation, thereby creating several hundred new jobs.

    HCCB expects to fill most of these new jobs from within. The re-organisation will, however, make a few existing jobs redundant, the incumbents of which will be encouraged to apply for the new jobs that have been created.

    “In my time as CEO, I have focused on listening to our employee base,” says Hindustan Coca-Cola Beverages CEO Christina Ruggiero. “It was very clear from our research, conversations and market data that today we are not structured in a way that allows us to fully leverage our scale and market capabilities. Changes of this nature take time to seep in, but our associates are committed to ensuring that HCCB is key fixture in India’s consumer landscape and delivering the growth that we know is possible in India.”

    By refining the operating structure and simplifying processes, HCCB solidifies its investment in India’s future with an infrastructure capable of favourable long-term impacts.