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Category: Brands

  • Garnier India hands over digital portfolio to Indigo Consulting

    Garnier India hands over digital portfolio to Indigo Consulting

    MUMBAI: Publicis Communications’ specialised digital agency, Indigo Consulting, has won the digital duties for L’Oreal India’ personal care brand, Garnier India. The agency will look after the digital and social media mandate for the brand. The account will be handled out of the agency’s Mumbai office, and was won after a multi-agency pitch.

    The Garnier customer is discovering new categories, learning new regimens and even comparing and shopping online. For the personal care category, digital is no longer a fringe medium and is a strategic tool used to complement the efforts on mass media. The team at Indigo Consulting will design content and acts that will drive this behaviour change.

    Garnier India general manager Pankaj Sharma says, “The team at Indigo displayed an in-depth understanding of how to make our brands relevant on social media. This, coupled with their consumer-centric approach and their data-driven insights made us believe that they are the right partner for us.”  

    In India, Garnier comprises brands across hair care, hair colour and skin care for men and women. Apart from managing digital and social media, Indigo Consulting will also offer e-commerce solutions, and create and execute 360-degree digital-led brand campaigns.

    Indigo Consulting CEO Rajesh Ghatge adds, “We are glad to be working with Garnier to lead this digital evolution through meaningful content and deep engagement. Today, the burden of behaviour change is almost entirely on the traditional TV commercial. But at Indigo Consulting, we will make an impact by leveraging our ‘Play’ platform. Play uses data across social and other channels to create result-oriented experiences for the brand on digital. I look forward to our team creating some fantastic digital acts for this exciting brand.”

  • HUL marketing spends up in third quarter

    HUL marketing spends up in third quarter

    BENGALURU: Indian FMCG giant Hindustan Unilever Ltd (HUL) is one of the biggest advertisers in India. On Indian television, the company releases the highest number of advertisements by far according to Broadcast Audience Research Council of India (BARC) weekly data for top 10 advertisers across genre. According to BARC’s weekly data for calendar year 2017 (week 1 starting Saturday, 31 December 2016 to week 52 ending on Friday, 29 December 2017), the FMCG behemoth released a staggering 68,12,298 ad insertions. This number does not include the television insertions by Brooke Bond Lipton India Ltd (Lipton), Lakme Lever Ltd (Lakme) and Ponds India Ltd (Ponds).

    Industry sources said that HUL had promoted its products quite aggressively in Q3 2018 by way of sops to the players across the sales and distribution chain as well as to consumers for some of its brands. In the current fiscal that started on 1 April 2017 (FY 2018) and will end on 31 March 2018, the company spent the highest amount as yet in the quarter ended 31 December 2017 (Q3 2018, quarter under review) towards advertisement and sales promotions at Rs 1,107 crore. In terms of percentage of total revenue also, HUL’s Q3 2018 ad and sales promotion spend works out to 12.66 percent, another peak for this year. HUL’s year-over-year (y-o-y) and quarter-on-quarter (q-o-q) spends towards advertisement and sales promotion in Q3 2018 increased 29.47 percent and 8.21 percent respectively.Please refer to the graph below for HUL’s ad and sales promotion spends during the last eight quarters.

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    HUL was the top advertiser during all the 52 weeks of 2017 according to BARC data.Please refer to the graph below:

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    It must be noted that BARC provides weekly data – BARC’s week commences on a Saturday and ends on the next Friday. Hence the quarterly TV insertions numbers mentioned above are approximate.

    HUL’s Tea and beverages company Lipton was present among BARC’s top 10 advertisers across genre lists during 50 of the 52 weeks. In week 52 of 2017, Lipton had 32,049 ad insertions, the highest by it in the year, while in week 19 of 2017 it had 15,719 TV ad insertions, the lowest while it was present in BARC’s list of top 10 advertisers across genre. Lakme was present in BARC’s weekly lists for 3 weeks of 2017, while Ponds was present in the lists for 15 of the 52 weeks of 2017. Assuming that these three advertisers released 20 percent additional television advertisements during the year, the total number of TV insertions by HUL during the year works out to almost 82 lakhs.

    HUL chairman Harish Manwani said: “We have delivered another strong performance in the quarter, with broad based growthacross categories and further improvement in margins. We remain positive about the mid-term outlook of the industry and willcontinue to invest strongly in our core brands and developing categories of the future. There are early signs of commodity costinflation and we will further sharpen our focus on cost effectiveness programs and manage our business dynamically forcompetitiveness and sustained profitability.”
     

  • Big Bazaar launches game to promote R-day sale

    Big Bazaar launches game to promote R-day sale

    MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India. Consumers and gamers can play the game and win shopping vouchers worth up to Rs 1 crore.

    The ‘Deal Skyfall Sabse Saste 5 Din’ mobile game has the group’s iconic Chidya as a playable character. The game consists of five levels and will change from one to the other on preset scores. The speed at which the products appear on screen will keep on increasing along with the frequency of obstacles as the level increases. The game will have various deals. Each deal will have its own value/points. The user will be awarded a reward for crossing a predefined score and they can redeem the voucher code from the rewards section of the game on 23 January 2018.The game is available on the App Store, Playstore and bigbazaar      

    Future Group’s head of digital Pawan Sarda says, “With Deal Skyfall – Sabse Saste 5 Din game we want to reach out to the hidden consumer in everyone. Be it a gamer, a next gen consumer, mobile addicts or our huge base of loyal consumers, the game can be played by one and all. It is a simple and rewarding game, where your points in the virtual world get you a chance shop in the real world for free.”

    L & K Saatchi & Saatchi Managing Partner Anil K Nair adds, “The game is a unique way in which a household brand like Big Bazaar is promoting one of its biggest properties. We have kept the game simple and it is sure to get many addicted and win as many vouchers they like.”

    Revolutionising the shopping experience in India, Big Bazaar started the first ever Republic Day Sale in 2006, which has over the years come to be known as Sabse Saste Din. Celebrating the 12th successful year of Sabse Saste 5 Din, Big Bazaar has owned the period around Republic Day and has been a trendsetter.

  • Inito gives anxious couples hope through its new ad

    Inito gives anxious couples hope through its new ad

    MUMBAI: The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has launched a hard hitting, realistic and emotional video ad highlighting how a smart fertility monitor like Inito can help them in their new beginning.

    A common reason for couples facing difficulty in conceiving is because they do not know their fertile days. A woman only has a few days every cycle when she has a high chance of getting pregnant, and couples can actually get pregnant faster when they know when exactly ovulation takes place. 

    Created by Aha Agency, the video captures the emotions of a dejected woman perfectly. The caring and friendly tone of the ad brings to light a solution for a couple that has been trying to conceive for more than eight months but to no avail. It brings home the message that rather than going to the clinic repeatedly for ultrasound scans, women can now use Inito’s fertility monitor to take the tests right in the comfort their home and increase their chances of getting pregnant by 89 per cent.

    Inito co-founder Aayush Rai says, “Inito is the most accurate and reliable tool to track fertility at home in the market today. Through this video, we have tried to highlight the stress and anxiety a woman goes through while trying to get pregnant and how Inito can help them. The smart and easy to use Inito Fertility Monitor helps them understand their fertility cycle and increase their chances of conceiving. By creating an emotional connect, the audience will realise that they are not alone in this and such a problem can be solved.”

    The Inito diagnostic device comes with the Inito reader, app and the test strips. The device is priced at Rs 3195 while a pack of eight fertility test strips costs Rs 895. Right now, users can buy it through Inito’s website or on Amazon. It will soon be available at pharmacies. Since its inception, Inito has raised funding of $1 million. It has also built and validated the multi-test platform; won three awards and has four international pending patents.

  • PVR promotes cleaner air

    PVR promotes cleaner air

    MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

    As a part of the campaign, the cinema chain will encourage masses to abandon private vehicles and commute by public transport with the support of various brands. Celebrating ‘The Commuter Day’, restaurants like Pop Tate’s, Timbuctoo, Urban Tadka, Urban Street Café and Ooo La La have come on board to uphold the cause. These restaurants will be offering  a minimum of 15 per cent discount to all those who show their commuter tickets (tickets/passes of bus/ train/metro).

    The campaign is in sync with the  latest Hollywood release of Liam Neeson action thriller The Commuter that is scheduled to release on 19 January 2018 in India. 

    PVR Pictures CEO Kamal Gianchandani says, “Through #BeTheCommuter campaign we aim to encourage all Mumbaikars to restrict use of their personal vehicles and instead commute via public transport in order to have cleaner air. We are hopeful to get maximum support from Mumbaikars for this cause.”

    “We at PVR Pictures are grateful to all the brands that have come on board and extended their support to our initiative,” he concludes.

    Also Read :

    FabIndia sets aside 40% on digital advertising

    The year of hiccups for marketers

    People’s mindset determines workplace safety: Havas’ Anita Nayyar

  • Pursuite.com forays into furniture

    Pursuite.com forays into furniture

    MUMBAI: In a move to further expand its product categories, Pursuite.com, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment. 

    With over 50 brands and more than 5000 products from across the globe, Pursuite will now offer products across categories such as bathroom fixtures, fittings, doors & windows, finishes & coverings, furniture, hardware, lighting, furnishing & carpets and artworks & signages.

    According to a study by Assocham and Deloitte, the e-commerce market in the country is expected to cross $50 billion in value by the end of 2018 from the current level of $38.5 billion, on the back of a growing internet population and increased online shopping. 

    Pursuite has partnered with Roca, Parryware, Sio, Euronics, FCML, Vitofloor, Barlinek, Egger, Interex, Floorwalk, Wipro, Trend N Design, Stanley, Loomcraft, Renesola, Greyellow, The One Lighting, Nova and Havells   for FF&E product supply. 

    Pursuite CEO Amit Shukla says, “With our strategic and innovative solutions, we aim to enhance the brand connect and deliver the best value to our customers. Pursuite considers it crucial to enable its valued customers to get the best deals across the widest range of FF&E products. We already offer the widest range of choicest items in OS&E vertical. With this new category launch, Pursuite has reiterated its commitment to deliver best value to its customers.”

    The selection and product discovery of FF&E category will be simplified and optimised through smart technology that matches customer preferences with brand offerings and progressively fine-tunes this matching based on past product selections. This technology has already been deployed and tested in operating supplies & equipment category and has been well received by existing customers and participants of ecosystem.

    Also Read :

    PVR reports lower numbers for second quarter

    PVR acquires minority stake in US luxury theatre chain

  • Vodafone brings back the Pug in AR

    Vodafone brings back the Pug in AR

    MUMBAI: Television viewers and spectators at Sunday’s grand finale of the Vodafone Premiere Badminton League broke into impromptu smiles when they realised they had unexpected company.

    Lending an entirely unique experience to complement the nail biting match, were the adorable Vodafone Pugs in ‘augmented’ avatar. This was the first time that augmented reality was seen on live TV in India.

    The idea was to seamlessly integrate the new data strong network campaign, being championed by the most loved brand icon, Cheeka – the Pug, with Vodafone Premier Badminton League.

    Vodafone India executive vice president of marketing Siddharth Banerjee says, “The finale of the Vodafone Premier Badminton League presented an opportunity for Vodafone India to highlight the newly launched 360 degree Data Strong Network campaign message to our audiences. We wanted to make our campaign ideas bigger and better, by extending this larger than life experience to television viewers – perhaps a first for any Indian brand. The iconic Vodafone Pug, now back with a pack of pugs, brings alive our proposition that the Vodafone network is getting stronger every hour to deliver a ‘Data Strong Network’.”

    Consistent with its commitment of keeping over 211 million customers in India confidently connected 24×7, Vodafone showcased its promise of a more robust, data strong network in an evocative yet simple manner. A specially created augmented enclosure drew the attention of match viewers and television audiences alike, with an army of Pugs coming on the court and interacting with the commentators.

  • WATConsult celebrates 11 yrs with unique board game

    WATConsult celebrates 11 yrs with unique board game

    MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of its 11th anniversary celebration. To break the monotony of regular anniversary campaigns, the agency came up with something unique which caters to all advertising industry individuals. 

    Facebook

    The idea behind launching PlayAgency is that every agency in India, be it digital, creative, OOH or BTL is somewhere connected. They might be different in nature, but deep down they all are the same; every agency has diverse strengths, but one common aim. The approaches may differ at times, but the challenges connect them; they might be divided by experiences, but their spirit remains the same. 

    Taking this thought forward, the board-game has been made, which allows players to run an ad agency and experience all the highs and lows of it. Players will have to take tough decisions, win clients, acquire companies, manage pay-cheques, chart a vision for the company along with other similar tasks.

    Along with this, WATConsult ran a digital campaign called #EveryAgencyEver, which highlighted the daily challenges and joys which takes place in every agency, in terms of client approvals, campaign ideas, pitches and follow ups amongst others. The agency even launched its own Facebook party filter for everyone to join in the celebrations.

    WATConsult founder and CEO Rajiv Dingra says, “On the occasion of our 11th anniversary, I would take this opportunity to thank every single person who has been a part of the WAT journey. Our team, former teams, clients and our network; it wouldn’t have been the same without you.”

    Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin mentions, “I would like to congratulate WATConsult on their 11th anniversary and wish them many more successful years ahead. I had a great time playing PlayAgency with Rajiv. It’s interesting to actually play a game of something we all agency individuals live by every day.”

  • Pepperfry partners Quikr to grow its furniture exchange program

    Pepperfry partners Quikr to grow its furniture exchange program

    MUMBAI: Furniture startup Pepperfry.com has announced its tie-up with Quikr – the classifieds digital platform, to bolster its furniture exchange program. Launched recently in Delhi, Gurugram, Noida, Bengaluru and Mumbai, Pepperfry is extending the Furniture Exchange Program to consumers in Hyderabad and Pune.

    The program serves as a convenient alternative for consumers seeking avenues to replace their old furniture and avail a good value for it. Customers can exchange their old furniture within 48 hours of placing a request on Pepperfry.com.

    Customers can sell their old furniture to Quikr in exchange for Pepperfry gift cards. These gift cards are redeemable against purchases made on Pepperfry.com and can be clubbed with the other offers running on the website. Pepperfry customers stand to benefit from this service by receiving a fair value for their old furniture to refresh their interior spaces. This service is available on a wide range of furniture pieces like beds, sofas, dining sets, tables, storage and office chairs.

    In order to avail the service, Pepperfry customers can fill up an online form by clicking on the link ‘Furniture Exchange’ program and choose the option to sell on Quikr. The Quikr team will then evaluate, offer fair market price and pick-up the furniture after sale.

    Pepperfry ‎vice president and business head of furniture category Hussaine Kesury says, “As a leader in furniture and home segment, Pepperfry is committed to providing hassle-free shopping experiences to our customers. The Furniture Exchange program is a key step in that direction. Having launched the program in September and its success so far, we are excited to partner with Quikr exclusively to service the additional cities of Pune and Hyderabad.”

    He further adds, “Given the interesting consumer mix of online savvy and start-up professionals in Hyderabad and Pune, these cities were an apparent choice for us to extend our Furniture Exchange program. We look forward to offering new and improved ways for consumers to shop for home and furniture products on Pepperfry and provide the best and fair value for their old furniture.”

    Quikr Bazaar VP Sarath Chandra Gudlavalleti mentions, “Through Furniture Exchange Program we are able to provide one channel to consumers who want to buy or sell their furniture at the best price when they are looking to upgrade their lifestyle. On top of it, our pioneering doorstep service is able to close the transaction with hassle-free logistics across the country.”

  • Leo Burnett Orchard makes key senior appointments

    Leo Burnett Orchard makes key senior appointments

    MUMBAI: Leo Burnett Orchard, the Leo Group India’s full service creative agency, has made some key senior management changes. 

    The agency has brought on board Manav Rai Ahuja as vice president and branch head of Mumbai. The branch’s former vice president and head Sharmine Panthaky, has moved to the Bengaluru branch in the same capacity. Panthaky now heads the branch overseeing the Amazon India business, Leo Burnett Orchard’s largest client.

    The duo will report to Leo Burnett Orchard COO Mahuya Chaturvedi. Ahuja will work closely with executive creative director Amod Dani. He comes from Leo Burnett India’s Gurugram office where he was the vice president. He joined the agency in 2009 to launch Telenor in India. His advertising experience spans 14 years, of which he has spent the last eight with Leo Burnett India. He has also had stints with Lowe, McCann Worldgroup and Ogilvy & Mather in the past. He has worked on some of the biggest brands in the country namely Coca Cola India, Maruti Suzuki, General Motors, SBI Card, Uninor, Snapdeal, Perfetti, LG, Motorola and Yahoo! He has also worked in the high-end luxury retail sector during his year long stint with Lladro and Villeroy & Boch.

    Chaturvedi says, “Manav comes in with the rich experience of working on some of the biggest brands across categories. He will take the momentum of the Mumbai branch forward, keeping its winning streak going. His mandate is to grow the great body of work that the branch has done in 2017, by manifold. I expect 2018 to be an exceptional year for Leo Burnett Orchard Mumbai with Manav and Amod working together to create some fantastic work for our clients.”

    Excited to be joining his new role, Ahuja mentions, “Leo Burnett Orchard has great momentum right now. We have an exciting set of brands and the right mix of people to create some great work in the coming months. My personal focus would be to delight my current and prospective clients by offering them integrated solutions to their brand problems. I look forward to my new role with all its exciting challenges.”