ITV

Category: Brands

  • Pulp Strategy conceptualizes Tupperware’s #PressForConfidence campaign for International Women’s Day!

    Pulp Strategy conceptualizes Tupperware’s #PressForConfidence campaign for International Women’s Day!

    MUMBAI: Hardships and roadblocks are part and parcel of life. While everyone experiences them on a day-to-day basis, they are often more gruelling for women juggling multiple roles – that too without a single holiday! In order to honour the women and their hard work, Tupperware India launched its innovative International Women’s Day campaign, #PressForConfidence, on social media.

    As part of the campaign, Tupperware asked its audience several important questions on its tipping point, putting in more efforts than required, dealing with hope and despair, etc. The brand then, put forth these questions to their support system, i.e. women who support and motivate them on a daily basis. The participants shared their stories and personal experiences to celebrate the women in their life and #PressForConfidence.

    Tupperware India’s Managing Director, Shilpa Ajwani said, “When we invest in women, we invest in our community. Tupperware empowers them to grow professionally and personally, and seeks ways to enhance their livelihood by providing continued business and learning opportunities. This has been a binding ideology for us.”

    The campaign has been conceptualized and executed by Tupperware India’s digital agency, Pulp Strategy, which leveraged interactive content for higher engagement. The brand launched three teasers for the campaign inspired by International Women’s Day #PressForProgress as confidence is the foundation of progress and Tupperware believes in cultivating confidence.

    The flagship content pieces utilized Facebook’s new ‘Press and Hold’ feature. The engagement levels are at an all time high and social platforms are buzzing with participation.

    Pulp Strategy’s Founder, Ambika Sharma said, “Tupperware is a brand highly engaged with its audiences and community. It believes in creating delight with the small things and it was natural that we created the campaign #PressForConfidence with interactive content as the flagship.”

    This International Women’s Day, why not celebrate the people who make an impact in your life with Tupperware’s insightful campaign? Share your story of how you #PressforConfidence and how has it transformed your life!

  • Levi’s celebrates women changemakers with #IShapeMyWorld Season 3

    Levi’s celebrates women changemakers with #IShapeMyWorld Season 3

    MUMBAI: This International Women’s Day, Levi’s® celebrates the power of women and their determination to inspire change, with the third edition of its successful #IShapeMyWorld campaign.

    The stories featured in the last two seasons have touched hearts and have helped the campaign take the shape of a movement that unites diverse women- by inspiring them with powerful stories of unstoppable women who have shaped their world on their own terms.

    Award winning actress Parvathy T K has been viciously trolled and threatened on various online platforms for questioning misogyny in her craft, cinema- and it’s impact on the audience. Her story is one of resilience in her fight towards challenging the status quo, in the effort to make a better world for women around her.

    In her journey from a homemaker to a celebrity Chef, Shipra Khanna has redefined her world by transforming a passion into a very successful career.

    Against the background of a difficult and unhappy domestic life, she turned her life around by making cooking her passion and focus. Her story of taking control of her destiny is one of hope and grit which will inspire numerous others.

    A contemporary Bollywood Actor, Swara Bhaskar believes in speaking her mind. Very few are as frank as her about the reality of the Hindi film industry.  She has been active and vocal about existing stereotypes in the Hindi cinema right from gender discrimination; to pre-defined characteristics of a typical actress; to the portrayal of women in the society. Her belief in rising above fear and speaking out is what shapes her story.

    Entrepreneur and Founder of YourStory, Shradha Sharma who was born in Bihar at a time when a girl child was termed a liability. She proved instead, to be a woman of steel. Shradha channelized the loss she felt at  the passing away of her closest friend and confidante, her mother, to create a platform for women to share their stories of struggle and success-  in 12 different languages. The process healed her and enabled her to create a world of opportunities and hope.

    Known for her unconventional film choices, Bollywood Actor, Radhika Apte does not believe in following norms laid down by others. She does not want to simply fit in; she will not follow a certain practice unless it resonates with her.  She did not let controversies pull her down or define her being. Radhika continues to believe in herself and accepts whatever makes sense to her. She shapes her very own, bold world.

    Levi’s® India, Director Marketing, Meeta Bharvani says, “The #IShapeMyWorld campaign is driven by the insight that in a world that still tries to restrain women from achieving their potential by fueling insecurities about themselves; whether it is about her ‘body’ or her ‘being’; there are an increasing number of stories of women who took their chances and beat the odds. Our objective is to drive compelling stories crafting a narrative that celebrates ‘her’ choices that ultimately shape her world, in the spirit of authenticity, originality, and purposefulness that is inherent to the Levi’s® brand.”

    This year Levi’s® is going a step further by taking this campaign on the ground with a Live session. The Live session will see two of these inspiring women in an intimate conversation with a curated set of audience adding on to these power-packed stories.

  • Pepperfry raises Rs 250 cr for expansion

    Pepperfry raises Rs 250 cr for expansion

    MUMBAI: Pepperfry, a furniture and home marketplace, has raised Rs 250 crore in a fresh round of funding from State Street Global Advisors, the asset management business of State Street Corporation, an investment management company with $ 2.78 trillion in assets under management (AUM).

    The fresh funds will be deployed to expand Pepperfry’s experience centres in tier II towns, invest behind developing AR/VR technology for virtual touch and feel, and enhance the private brand franchise in preparation for its next financial milestone of an IPO.

    Pepperfry founder and CEO Ambareesh Murty considers the company as fortunate to have partners who believe in Pepperfry’s business and are aligned with their strategy.

    Including this current round, Pepperfry has raised over Rs1200 crore of capital since it began operations six years ago.

    Home furniture and decor is amongst the largest consumption categories in India, expected to reach Rs 350,000 crore in market size by 2020. Leveraging this opportunity, Pepperfry aims to differentiate across the value chain, build supply and demand side differentiation by working with thousands of small manufacturers, develop an extensive portfolio of private brands, establish an omnichannel footprint of over 25 Pepperfry experience centres and build India’s largest consumer-facing big-box supply chain serving customers in 500 Indian cities.

    In the last five years, the company’s revenue has grown at a compounded annual growth rate of over 83 per cent, and with this fresh round of investment, aims to accelerate past the break-even point and become a profitable business over the next 12-18 months.

  • Dream11 ropes in MS Dhoni as brand ambassador

    Dream11 ropes in MS Dhoni as brand ambassador

    MUMBAI: Indian online sports gaming platform Dream11 has announced cricketer Mahendra Singh Dhoni as its new brand ambassador. The former Indian captain will be the new face of Dream11’s multi-channel marketing campaigns and brand engagement activities.

    Dream11 is a game of skill that offers sports fans a platform to showcase their knowledge. Dhoni’s immense popularity will play a significant role for attracting more users.

    Dhoni is delighted on the new association and said, “It gives millions of sports fans an opportunity to be the decision maker, create their own team and experience the game first-hand. The Dream11 platform perfectly defines the importance of choosing the right players and building a team as per the playing conditions.”

    “We are thrilled to have Dhoni on board, who is well-known for being a strategic thinker and a visionary leader – attributes that resonate perfectly with Dream11’s brand proposition. This partnership is impeccably timed with Dream11’s next phase of growth and the unveiling of its new logo and visual identity. We believe that our association with Dhoni will further build the Dream11 brand, enabling sports fans to experience our unique format,” said Dream11 CMO Vikrant Mudaliar.

    On Dream 11 platform fans can create their own team of real-life players from upcoming matches, score points based on on-field performance and compete with other fans. It helps sports fans increase their engagement and connect deeper with the sport they love by being a team owner, not just a spectator.

    Also Read:

    HARMAN announces Priyanka Chopra as global brand ambassador

    Irrfan Khan is Mastercard’s first Indian brand ambassador

  • Publicis launches customer experience centre of excellence

    Publicis launches customer experience centre of excellence

    MUMBAI: Publicis Communications has launched its new customer experience centre of excellence in India. Three Publicis Communications agencies – SapientRazorfish, DigitasLBi and Indigo Consulting – have come together to consolidate their top-end user experience and user interface capabilities to form the experience centre.

    The centre will house some of India’s best UX/UI professionals. In addition, it will have access to the Publicis.Sapient team based out of India, one of the largest customer experience-focused teams in the country, covering the breadth of design and technology. 

    This team helps brands connect with consumers, focusing on delivering rich design experiences across domains and industries for Fortune 500 clients, globally. Publicis Communications’ India clients will now have access to unprecedented thought leadership by heads of verticals spanning financial services, automotive and retail, amongst others. They will also have access to other offerings such as rapid prototyping and the immersive UX lab.

    The centre will be led by SapientRazorfish’s customer experience director Hemant Bhagia who has over 17 years of domain experience, working across sectors such as technology and BFSI. 

    Prior to joining SapientRazorfish, he worked with Capgemini India as head of the UX practice.

    Bhagia has worked for clients such GE, Airtel, AT&T, Verizon, Metlife, DHL and the Government of UK (where he was involved in the ‘Smart City’ project). 

    SapientRazorfish and DigitasLBi CEO – India Himani Kapadia says, “This strategic shift is in line with our vision of creating client-focused best-in-class solutions. It made sense to create connections between our immense ‘for India’ and ‘from India’ CX capabilities spread across brands, so that the sum of the parts is greater than the whole. Each brand will continue to have teams under their roof, thus ensuring insulation for clients, while being part of a platform that gives them access to thought leadership, best practices, talent and infrastructure to deliver new age experience solutions.”

    Indigo Consulting CEO Rajesh Ghatge adds, “The voice of the customer is demanding best-in-class, best-in-category, immersive CX solutions. This ask can only be addressed by getting in the best talent that is supported by distilled insights and collective experience. The centre is aimed to build a competence in UX and UI, in depth and scale, which is unmatched in the country. The benefit to our clients is going to be immense, helping them win bigger and win faster in the marketplace.”

  • CEAT promotes work culture via digital campaign

    CEAT promotes work culture via digital campaign

    MUMBAI: Tyre manufacturer CEAT recently launched its innovative digital campaign that gives expression to its organisational culture. Creating a humorous twist on some of the glaring issues in current workplaces, this campaign is designed to connect with a larger audience. The first-of-its-kind digital ad series will be on popular social media channels like YouTube, LinkedIn, Facebook and Twitter.

    The digital advertising series is broken down into three videos of 25 to 35 seconds each, which have a satirical take on some common workplace issues like gender bias, cons of bureaucracy and lack of transparency.

    CEAT Tyres SVP human resources Milind Apte says, “At CEAT, our constant endeavour is to stay relevant to all people who are part of our family. In order to do so, we engage in frequent conversations with them. These videos are based on insights from our employees, on what they like about working at CEAT. We believe it is a clear expression of our culture.”

    CEAT, the flagship company of RPG Enterprises, was established in 1958 and produces over 15 million tyres a year and offers the widest range of tyres to all segments and manufactures world-class radials for: heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles and scooters as well as auto-rickshaws.

  • Pricekart.com wants online shoppers to save Rs 1000 cr

    Pricekart.com wants online shoppers to save Rs 1000 cr

    MUMBAI: Over the last few years, there has been a rapid growth in the number of e-commerce stores in the country. Every store offers various discounts, deals and offers for each product. Due to this, buyers visit multiple online stores and spend a lot of time to find the right product and get the best deal.

    Nethority Technologies recently announced its savings engine, pricekart.com with an aim to help shoppers save money every time they shop online. Pricekart’s mission is to help save Rs 1000 crore of 100 million online shoppers this year. To help make this decision easier and convenient for online shoppers, Pricekart’s proprietary system uses machine learning to gather data like prices, reviews, deals, coupons and more from over 100+ online stores. This makes it easier for users to find everything in one place and save a lot of time and money every time they shop online.

    Pricekart founder and CEO Ruturaj Kohok says, “We want our users to save a lot and online sellers to sell a lot so it is a win-win for all. With this, we also want to be shoppers’ first stop before they shop online”

    Pricekart plans on helping small and medium online retailers publish their products on its platform. With over 15,000+ such online stores and number growing rapidly, this will be an opportunity for these retailers to grow their sales drastically.

    Pricekart co-founder and CTO Nitin Nagar says the company’s focus is user experience, accurate data and lots of sources.

    Pricekart, plans to raise its next round once the website reaches 5 million monthly users. The future plans of the company also include increasing its product range by including categories like fashion, travel and finance at the same time expanding its reach to online buyers in the UK and the Middle East soon.

  • OnePlus is India’s fastest growing Android smartphone

    OnePlus is India’s fastest growing Android smartphone

    MUMBAI: OnePlus continued its growth in the overall Indian premium Android smartphone segment (above $400) by capturing 48 per cent market share in Q4 2017, as per International Data Corporation’s (IDC) latest Quarterly Mobile Phone Tracker Q4 2017.

    The IDC data also highlights the growing importance of the premium Android smartphone segment that outperformed the overall market with 97 per cent year-on-year growth (vs 54 per cent for overall premium smartphone market and 14 per cent for the overall smartphone market). During 2017, OnePlus grew by a staggering 1116 per cent in the premium smartphone segment as it further strengthened its robust performance in the online market and entrenched itself in the minds of smartphone users in India by consistently staying ahead of players like Apple and Samsung.

    According to the Counterpoint Research report for the last quarter on the Indian handset market, the premium smartphone segment was the second fastest growing segment in CY 2017 driven by the strong performance of OnePlus and Apple.

    Talking about the findings from the Q4 2017 report, Counterpoint Research associate director Tarun Pathak says, “While India’s smartphone market continues to grow in double digits, the premium segment, the category of less than Rs 30,000 is all set to grow faster by 20 per cent  than the overall smartphone market in CY 2018. In such a scenario OnePlus, the fastest growing brand in this segment, is likely to grow as it enjoys a strong brand loyalty in India while positioning itself as a flagship-killer in the segment.”

    OnePlus general manager Vikas Agarwal adds, “It is truly remarkable that OnePlus has become the biggest Android premium smartphone brand within just three years of entering the Indian market. It is a great validation of our user focused approach and online first business model. We are truly humbled and grateful to our business partners and loving community for their continued support.”

    Globally, OnePlus became a $1.4 bn brand in the fourth year of its operation with India as its biggest market, contributing to one-third of the global business. With a single flagship a year product strategy and limited availability (Amazon.in for online and Croma for offline), OnePlus has emerged as the biggest brand in premium Android smartphone segment within just three years of its operations in India.

    With industry leading features like 8GB RAM, dash charging and latest Android Oreo based OxygenOS, the attractively priced OnePlus 5T has become the best-selling premium smartphone with a average product rating of 4.6 which is the highest rating for any smartphone on Amazon.in as on 22 Feb 2018. The recently launched OnePlus 5T Lava Red edition was one of the most popular products on Amazon.in and quickly sold out during the Republic Day and Valentine Day sale events.

    To further enhance the user experience and complement its online only presence, OnePlus has recently expanded its offline footprint with the launch of its first authorised store in Mumbai. OnePlus has also partnered with Croma to increase the number of physical touch-points and is in the process of opening large format exclusive experience stores across top cities.

  • Flags Communications bags social media mandate for Tata Power DDL

    Flags Communications bags social media mandate for Tata Power DDL

    MUMBAI: Media agency, Flags Communications, has bagged the social media management mandate for Tata Power-DDL (a joint venture between Tata Power and the Government of NCT of Delhi).

    As a part of the mandate, Flags Communications will be responsible for handling the social media campaigns for Tata Power-DDL.

    Tata Power-DDL head of corporate affairs, communications and administration Siddharth Singh says, “As a Utility, Tata Power-DDL is promoting digital communication and developing real time touch points for consumers by integrating social media platforms and digital technology offerings. With a strong belief in good, relevant and useful content, our digital strategy is to break away from one-way communication and engage consumers on a real time basis through dynamic platforms. We look forward to Flags Communications’ coming on board as they command an understanding of the digital space along with strategic and innovative solutions, which will be essential in supporting our communication goals.”

    Commenting on the tie-up, Flags Communications MD and CEO PKD Nambiar mentions, “We are excited about the tie up and we are sure that we can add a lot of value to Tata Power-DDL’s Digital presence through our Digital expertise.”

  • FACES launches #12ZodiacFaces with WATConsult

    FACES launches #12ZodiacFaces with WATConsult

    MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network India and Canada’s leading international cosmetic brand, FACES Canada have collaborated and launched a digital campaign called #12ZodiacFaces.

    Recently launched, Faces Canada’s ‘Zodiac Inspired Campaign’ showcases different zodiac inspired looks using Faces products with 12 known fashion bloggers in the beauty and lifestyle space, being the muse. The looks have personalised content for the lips, eyes, face and nails. The brand has not only used interesting formats of content to reach out to make up enthusiasts but is also trying to drive engagement with ‘Make up Predictions’ via a collaboration with Woodstock Witch.

    Faces Canada

    FACES Canada CEO Sharmili Rajput mentions, “With an aim to start 2018 with a twist and go different we created a campaign inspired from the star signs. The objective was to establish that makeup is a tool of self-expression for all kinds of women and by curating customised looks for 12 different zodiac signs, we tried to establish that the portfolios have an offering for women of all different personalities – from subtle Librans to edgy Taureans.”

    Faces Canada

    Speaking on the same WATConsult founder and CEO Rajiv Dingra says, “Millennials nowadays are very particular about their look and personality, and with this campaign we wanted to show different ways in which they do so. We are sure the campaign will reach out to maximum people and get them to try the product.”