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Category: Brands

  • Sun King powers up new look as it expands global energy offerings

    Sun King powers up new look as it expands global energy offerings

    MUMBAI: Sun King has flipped the switch on a brighter future. The off-grid solar energy giant unveiled a refreshed logo and brand identity on 9 September, reflecting its evolution from a solar home systems pioneer into a global provider of diverse energy solutions.

    The new look arrives with an expanded product line that now spans high-capacity solar inverters, advanced electrical lighting, and its flagship home systems, aiming to bring reliable, affordable power to millions across Africa and Asia.

    To mark the change, Sun King has launched a digital-first campaign titled Switch to More!, highlighting the four benefits customers can expect: more savings, more peace of mind, more options, and more reliable power. An animated film tells the story of the refreshed logo and the company’s long-term mission of expanding energy access.

    “Our refreshed identity reflects our promise to deliver more affordable solar, more appliances that simplify life, and more power for the communities that depend on us,” said Sun King, co-founder, Anish Thakkar.

    With over 24 million households powered worldwide and more than 300,000 new systems installed monthly, Sun King’s new identity signals continuity as much as change: the same mission, but a wider beam.

  • TCS and CEA join forces to give robotics a ‘physical AI’ makeover

    TCS and CEA join forces to give robotics a ‘physical AI’ makeover

    MUMBAI: When brains meet brawn, the robots of tomorrow are born. Tata consultancy services (TCS) and french research giant CEA have struck a partnership to fast-track the rise of physical AI, a field that blends artificial intelligence with robotics to create machines that can see, sense, and interact with the real world.

    Announced on 9 September in Paris and Mumbai, the alliance promises to take AI out of the cloud and into the factory floor, warehouses, and even social spaces. From versatile robots that adapt to new tasks, to human-friendly cobots for safer shop floors, and assistive bots that provide personal support, the collaboration is setting out to make robots less science fiction and more industrial reality.

    “By connecting cutting-edge research with business needs, we can invent the intelligent systems of tomorrow,” said CEA-list, director, Alexandre Bounouh pointing to how physical AI could transform production chains and boost European competitiveness.

    The deal will see TCS bring its global scale and deep sector expertise together with CEA’s research muscle, including breakthroughs ranging from brain-controlled exoskeletons to AI for self-driving cars. Together, they plan to offer proof-of-concepts, training, and real-world deployments, with support anchored in the TCS pace port Paris innovation hub.

    TCS France, managing director, Rammohan Gourneni called the partnership a “key step” in helping industries embrace physical AI. “It combines the power of AI with the intelligence of physical systems, supporting our clients’ industrial transformation,” he said.

    For TCS, which has been in France since 1992 and works with 18 cac40 companies, the partnership underscores its long-term commitment to the French tech ecosystem. For CEA, it marks another leap in its leadership role on Europe’s robotics roadmap.

  • Outspark sparks ahead with 200,000 paid users and Rs 30 Crore ARR

    Outspark sparks ahead with 200,000 paid users and Rs 30 Crore ARR

    MUMBAI: When it comes to careers, Outspark is lighting a fire under the job market. The AI-powered career-tech platform has raced past 200,000 paid users and clocked an annual recurring revenue of Rs 30 crore, all within months of its debut. Even more dazzling, revenue has grown fourfold in just seven months, making it one of India’s fastest-growing names in career technology.

    In an age where resumes battle algorithms before reaching recruiters, Outspark is arming professionals with an AI toolkit that feels more Silicon Valley than CV valley. From auto-polished resumes and studio-grade Linkedin headshots to an AI co-pilot that suggests daily posts and networking prompts, the platform is designed to turn passive profiles into magnets for opportunity.

    The numbers are equally bold: more than two million resumes and profiles reviewed, over 300,000 resumes generated, and 20,000 Linkedin makeovers delivered. Half of the company’s revenue now comes from users levelling up to premium services, proving its appeal runs deep.

    “Hiring is evolving faster than ever with AI. While companies have powerful tools, job seekers have been left behind,” said Outspark, founder and ceo, Kumar Apoorv. “Outspark bridges that gap by giving professionals the same edge as recruiters.”

    With ambitions now stretching beyond India, Outspark is eyeing expansions into the US, Europe, and Southeast Asia. Future plans include hyper-personalised job alerts, a job search co-pilot to automate applications, and partnerships with global recruiters. The goal? To build the world’s largest AI-first talent pool and make job hunting less of a grind and more of a glide.

  • Pocket fm insights ’25: 86 per cent of listeners prefer audio dramas over podcasts

    Pocket fm insights ’25: 86 per cent of listeners prefer audio dramas over podcasts

    MUMBAI:  For millions of Indians, screens are out and sound is in. Pocket fm’s entertainment insights ’25 report reveals how audio series have emerged as the country’s most intimate form of entertainment, redefining binge culture.

    Based on responses from 20,538 digital entertainment consumers, the survey reveals that audio dramas are now part of daily life, with 49 per cent listening to over 10 episodes a day, 50 per cent tuning in for more than 90 minutes (including 35 per cent who cross two hours), 60 per cent listening during leisure time, 48 per cent during commutes, and 86 per cent preferring episodic audio dramas over podcasts, audiobooks, or music.

    At the center of this shift is young India (18–24 years), treating audio series as both escape and habit. Genres such as drama (40 per cent), romance (37 per cent), sci-fi/fantasy (37 per cent), and thriller/horror (34 per cent) dominate, with Hindi leading at 53 per cent while regional languages rapidly gain ground.

    Monetisation patterns are equally unique: three in four prefer micro-payments over subscriptions, mirroring India’s wider digital payment culture.

    And the future? Surprisingly open to tech. 80 per cent of listeners say they are comfortable with AI-generated storytelling, so long as the narrative connects emotionally.

    “India has always been a storytelling nation, from epics to bollywood. What we are witnessing now is a generational pivot,” said Pocket entertainment, co-founder and ceo, Rohan Nayak. “People aren’t abandoning video; they’re choosing audio because it offers intimacy, imagination, and freedom. The future of pop culture will be defined as much by what we hear as by what we see.”

     

  • Insight hits 400K followers and paints Instagram red with festive flair

    Insight hits 400K followers and paints Instagram red with festive flair

    MUMBAI: When beauty meets numbers, the results can be dazzling. Insight Cosmetics, one of India’s fastest-growing homegrown makeup brands, has struck a glamorous milestone crossing 400,000 followers on Instagram and is celebrating it in style with the tagline, “Big Milestone, Bigger Savings.”

    To thank its ever-growing beauty tribe, the brand is rolling out an exclusive 20 per cent sitewide discount, just in time for the festive season. But that’s not all, Insight is also unveiling a brand-new product line packed with multiuse formulas that blend skincare benefits with makeup innovation. The idea: to offer modern consumers the best of both worlds quality and affordability in every swipe, dab, or blend.

    “Reaching 400K followers is not just a number, it is a testament to the trust, love, and loyalty of our community,” said Insight Cosmetics sales & marketing Mihir Jain. “Our promise remains the same: high-quality, cruelty-free, and trend-forward cosmetics that are accessible to all. With festive launches and exclusive offers, we aim to add sparkle to our customers’ celebrations.”

    Insight’s journey has been built on products that balance bold statement pieces like long-stay lipsticks with everyday essentials that meet India’s diverse beauty needs. Its community-driven growth mirrors a larger trend: makeup enthusiasts seeking affordable, cruelty-free products that don’t compromise on style.

    The 400K milestone cements Insight’s place as a go-to choice for beauty lovers scrolling and shopping across the country. And with discounts, new launches, and a little festive glitter, the brand is ensuring that celebrations look as radiant as they feel.

  • Iis launches digital learning series ‘iis sikhaega’ for athletes

    Iis launches digital learning series ‘iis sikhaega’ for athletes

     MUMBAI: Bellary is bringing world-class coaching to your screen. The inspire institute of sport (iis), India’s premier high-performance training hub, has launched a new digital content series titled iis sikhaega. The platform is designed to provide aspiring athletes across the country with practical, expert-led lessons at their fingertips.

    The series will feature short, easy-to-follow videos released thrice a month on Instagram and Youtube. Content will range from the basics of fitness and nutrition to advanced training, recovery, and rehabilitation techniques, all explained by iis coaches, trainers and young athletes themselves.

    “Our mission has always been to nurture the next generation of Indian athletes,” said inspire institute of sport, president, Manisha Malhotra. “Through iis sikhaega, we want to extend our coaching and technical know-how beyond our campus and make it accessible to youngsters everywhere, especially those outside tier 1 cities.”

    With a strong focus on athletes from tier 2 and tier 3 regions, the initiative aims to close the gap between raw talent and professional opportunity. By breaking down complex concepts into simple, engaging lessons, iis hopes to make high-performance knowledge available to every aspiring sportsperson.

  • Hisense renews FIFA World Cup tie-up, flaunts RGB-MiniLED might at IFA 2025

    Hisense renews FIFA World Cup tie-up, flaunts RGB-MiniLED might at IFA 2025

    BERLIN: Hisense, the Chinese consumer electronics and appliances giant, has confirmed it will continue as an official sponsor of the FIFA World Cup, extending a partnership first struck in 2018. The announcement came at IFA 2025 in Berlin, where the company also unveiled a raft of television and smart-home innovations designed to cement its position as a leader in next-generation display technology.

    For Hisense, football has become a stage for technology theatre. It began with logo visibility at Russia 2018, grew into content collaboration on FIFA+ in 2022, stretched to technology integration in VAR systems at the FIFA Club World Cup earlier this year, and will now culminate in sponsorship of the 2026 World Cup, the first to feature 48 teams across three host nations. Each milestone, the firm insists, has tightened its grip on global brand recognition.

    Hisense Group  vice-president  Catherine Fang said the strategy was rooted in four principles: being technology driven, user oriented, culturally grounded and smart-service focused. “Every unforgettable moment starts with the right experience,” she told the Berlin audience. “Our role is to help fans own that moment.”

    At the heart of Hisense’s display push is RGB-MiniLed — a technology it claims to have invented and now positioned as a rival to OLED. The firm has already paraded the world’s largest RGB-MiniLED set, a 116-inch television, and at IFA it showed refinements that deliver purer colours, sharper contrast and brightness levels beyond those of QD-Oled. The screens, it boasts, can achieve 100 per cent of the BT.2020 colour gamut, promising images that replicate reality.

    FIFA is sold on the promise. Romy Gai, the governing body’s chief business officer, called Hisense’s technology a way to bring “billions of fans” closer to the World Cup in 2026. For Hisense, the ambition is bolder still: to transform living rooms into front-row seats, ensuring households in Lagos, Lahore and London feel the same drama as fans in Los Angeles or Mexico City.

    IFA 2025 itself has become a proving ground. Under the banner “Own the Moment”, Hisense is staging a media showcase at City Cube Berlin and a larger product exhibition at Hall 23a, with television walls, AI-driven appliances and connected living systems all on display. The message is simple: Hisense wants to set the benchmark not just for picture quality but for how households interact with technology.

    Founded in 1969 in Qingdao, Hisense now operates in more than 160 countries and, according to Omdia, leads the world in sales of 100-inch and larger televisions in the first half of 2025. Its continued sponsorship of the World Cup suggests that, in the battle for consumer attention, football remains the ultimate shop window. For Hisense, the combination of sports spectacle and cutting-edge screens is designed to make sure that when fans cheer, they do so in front of a Hisense.

  • Prestige stirs up a clean start at Andhericha Raja this Ganesh Chaturthi

    Prestige stirs up a clean start at Andhericha Raja this Ganesh Chaturthi

    MUMBAI: Ganpati bhakti just got a dash of kitchen wisdom. This Ganesh Chaturthi, TTK Prestige has set up its immersive Prestige Svachh Shelter at Mumbai’s iconic Andhericha Raja, proving that devotion and clean living can go hand in hand. The installation, inspired by the spill-proof deep lid of the Svachh cookware range, is drawing thousands of devotees who are discovering that true blessings may well begin at home with cleaner kitchens and mindful water use.

    Partnering with Fever FM as the official radio partner, the initiative goes beyond festive décor to become a movement. Families, youngsters and even celebrities are stepping into the Svachh Shelter to click selfies, upload them on social media and take the Svachhlivingpledge. Each post adds to a growing collective voice for sustainable practices, while participants also stand a chance to win Prestige vouchers. The shelter has quickly turned into a buzzing hub where spirituality, community and conscious living blend seamlessly.

    To spice things up, the daily Modak Making Challenge has devotees rolling up their sleeves with Prestige’s Airfryer and multi-tasking Kadai. The fun, fuss-free contest has already seen spirited participation, with cheers and applause echoing through the pandal as winners walk away with Prestige gift hampers. Beyond contests and selfies, the presence of well-known personalities has added star power, amplifying the message of cleaner kitchens and responsible living.

    Explaining the thought behind the initiative, TTK Prestige chief sales & marketing Anil Gurnani said the Svachh Shelter was designed to marry celebration with purpose reminding households that festive joy can sit beautifully alongside conscious choices for the environment. As the campaign gathers momentum, the shelter is turning from an attraction into a movement, showing devotees that devotion shines brightest when it is paired with purity, awareness and a cleaner tomorrow.
     

  • Trilok drops high-octane spin on Ganpati aarti Sukhkarta Dukhharta

    Trilok drops high-octane spin on Ganpati aarti Sukhkarta Dukhharta

    MUMBAI: Ganpati has never sounded like this before. Trilok, the AI-led music collective known for stitching Indian roots with global sounds, has taken the classic aarti “Sukhkarta Dukhharta” and turned it into a festival headliner. Think rock riffs, electronic drops, desi dhols, and a raw devotional energy that feels equally at home in a pandal or a street carnival.

    The track isn’t arriving quietly either. It comes with collaborations from Zomato, Boat, and a starry appearance by actor-creator Neel (@justneelthings) in the music video. Together, they’ve added scale and sparkle to what’s shaping up as one of this year’s biggest Ganpati content launches.

    A Boat spokesperson summed up the vibe: “Ganpati is all about music and devotion, the very spirit that our collaboration with Trilok has captured. We’ve always aimed to give local talent a platform, and this initiative reflects just that.”

    The video itself is pure Mumbai: crowds dancing in processions, dhols thundering, colour explosions, and Zomato delivery partners joining the revelry. Trilok rides through it all on a decorated truck, jamming with live drummers and blending seamlessly into the chaos and joy of Visarjan. With Neel’s unmistakable presence adding charisma, the visuals match the track’s pulsing intensity.

    This is not just another remix; it’s a reimagining that places an age-old hymn in a 21st-century soundscape, without losing the bhakti at its core. The track is now streaming across platforms, with the full video live on TRILOK’s official channels proof that tradition and innovation can thump to the same beat.

  • Navneet’s ‘salute the tr’ wins hearts nationwide on teacher’s day

    Navneet’s ‘salute the tr’ wins hearts nationwide on teacher’s day

    MUMBAI: This teacher’s day, classrooms were quiet but the school grounds were full of heart. In a touching twist, Navneet education launched its newest campaign Salute the tr, swapping words of thanks for a powerful, silent salute that brought teachers to tears.

    The campaign film begins with puzzled teachers stepping into empty classrooms, only to be guided outside. There, waiting in rows of perfect discipline, are their students. What follows is a spine-tingling moment as every child raises their hand in unison, offering a crisp salute to the mentors who shaped their minds and lives.

    The gesture is as simple as it is profound. No speeches. No slogans. Just respect made visible.

    With Salute the tr, Navneet Education, one of India’s most trusted educational brands, is calling on schools across the country to make this tradition a part of every teacher’s day. It’s a move from individual gratitude to a nationwide movement, built around a collective show of respect that speaks louder than any bouquet or greeting card.

    Navneet education, director of marketing & sales, Devish Gala shared the vision behind the campaign,
    “Teachers are the real architects of society. With this campaign, we wanted to create a moment that captures their importance in a way that words simply can’t. A salute is universal, respectful, and unforgettable.”

    Kasperx marketing, co-founder and cbo, Ravi Sangtani summed it up perfectly, “Salute the tr. turns appreciation into action. It’s a moment that can become a movement. Just like uniforms or morning assemblies, let saluting teachers become part of school tradition, a small act that leaves a lasting mark.”

    Navneet has long supported India’s educators with learning tools and content, but this time, it’s handed the spotlight to the students, showing how a classroom of grateful hearts can say more with one salute than a thousand thank-you notes.