ITV

Category: Brands

  • DDB Mudra Group creates a new rally cry for team KKR

    DDB Mudra Group creates a new rally cry for team KKR

    MUMBAI: The Kolkata Knight Riders (KKR) is a franchise cricket team representing the city of Kolkata (West Bengal) in the Indian Premier League (IPL). The team, defined by its ‘Korbo, lorbo, jeetbo’ (Play, Fight, Win) spirit has won the championship trophy twice. At the IPL 2018, the team has already drawn first blood in its match against Royal Challenger Bangalore (RCB) and then against Delhi Daredevils (DD).

    Created by the DDB Mudra Group, KKR’s latest anthem #KKRHaiTaiyaar (KKR is ready) shows the city and its die-hard fans gearing up for the 2018 IPL season. Featuring Bollywood celebrity and team owner Shahrukh Khan, the anthem has been crafted to give KKR and its fan-base a distinct, symbolic action in the form of a fist pump, which has the potential to become a ritual during every KKR match. The lyrics give the team’s decade-long war cry – ‘Karbo, lorbo, jeetbo’ a new spin, resulting in an anthem that fans – both old and new, can connect with. 

    Kolkata Knight Riders MD and CEO Venky Mysore says, “Every year our marketing embarks on a research and insight-backed exercise that aims to find the pulse of our fans to arrive at a tagline that rings most true to KKR. This year, along with the creative team at the DDB Mudra Group, the team has come up with #KKRHaiTaiyaar; which truly signifies the mood at our camp.”

    The anthem boldly challenges KKR’s opponents to watch out as the team sets out to destroy every challenge in its path to becoming champions again. The visual representation and the music composition of the anthem captures the pride and passion that drives everyone associated with KKR  – right from the players, to the coaching staff, the groundskeeper, the bat-maker , etc., along with the millions of supporters that live and breathe for the team.

    DDB Mudra Group national creative director Rahul Mathew adds, “KKR has always prided itself on being more than just a team. KKR is an attitude. And you see this attitude in every aspect of their game; be it the auction, the training, the selection, the strategy, the execution of it, their victories and even their losses. Which is why, the KKR fan base spills far and wide outside of Kolkata. Because while Kolkata maybe in the name, the spirit of the Knight Riders is something everyone relates to. It’s this very spirit and attitude that we’ve captured in the work and in our call to arms #KKRHaiTaiyaar.”

    Backed by a strong media strategy, the campaign is being showcased across television channels, radio, digital and print. In the print campaign, the players are shown coming out of moulds, to emphasise their readiness. On the digital medium, the anthem has more than 1.9 million views and 21K shares on the brand’s Facebook page alone, since its launch on 6 April 2018.

  • Bisleri launches new ad for Bisleri Fonzo

    Bisleri launches new ad for Bisleri Fonzo

    MUMBAI: Bisleri International recently announced the launch of its new brand Bisleri Fonzo, a mango aerated drink. The launch is supported by an integrated marketing campaign #MMMbhiAAHbhi which conveys the sensorial experience of the product – the delectable taste of the juice and the refreshment of the fizz.

    With the launch of this campaign, Bisleri Fonzo aims at alluring the younger audience who are looking for healthier options like fruit-based drinks.

    The premise of the campaign, conceptualised by FCB India, is set in a unique world where the traditional mango lovers and the contemporary lovers of fizzy drinks come together and form a nutty world of Bisleri Fonzo. The advertisement is a complete Bollywood style foot-tapping number helmed by one of the most versatile singers with blockbuster songs to his fame, Mika Singh.

    It will be a 360 degree media campaign to break the clutter in a season which will be flooded with brands vying to grab the share of throat. The campaign will have heavyweights on TV and digital which will not only give it a mass reach but will also engage with the younger consumer on the digital platform. To add a layer of impact, the advertisement will feature in IPL on TV and digital. Innovative outdoor and radio will aid recall in the minds of the consumer in specific markets.

    Fonzo priced at Rs 18, will be retailed across general trade, modern trade and e-commerce across the country.

    Bisleri International director of marketing and business development Anjana Ghosh says, “Bisleri Fonzo is a novel offering that aims at appealing the younger audience who are looking at a healthier alternative. Mango being the favourite fruit and flavour of most Indians, we see a growing market for the fizzy version of mango drink in India and we are confident that the launch campaign of Bisleri Fonzo, the #MMMbhiAAHbhi sensation will grab consumer interest and will entice them to try our new offering.”

    A spokesperson from FCB India, quotes, “We were excited at the prospect of working with such a unique taste and category. Here at FCB India, the entire team was living in the Fonzo world and the signature tune was buzzing in the agency. Our approach was to focus on the taste of Fonzo and make it the next big drink breaking all the typical norms of soft drink advertising.”

    Speaking about his experience, singer Mika Singh mentions, “I have been drinking Bisleri for more than 20 years and Bisleri was the first mineral water I started drinking so it is a proud moment for me to be associated with the brand. Shooting for Bisleri Fonzo was a unique experience and I loved working on this project. This ad film is so close to my kind of music and life. I hope everyone enjoys the film and the product as much as I did.”

  • Forca launches new campaign with Tiger Shroff

    Forca launches new campaign with Tiger Shroff

    MUMBAI: Lifestyle has launched a powerful digital first campaign for its denim-wear brand Forca starring Tiger Shroff.

    Capturing Shroff in action, performing stellar stunts, the film dramatically frames his high-action acrobatic jumps, backflips, kicks and many such moves that highlight the stretch of Forca Flex denims perfectly.

    The #TigerForForca campaign highlights ‘Flex Denims’ as a product, tested by Shroff himself, in a series of still shots and seamless videos showcasing the martial arts expert’s inimitable style, while wearing his favourite Forca Flex Denims that enables freedom of movement.

    The collection comprises trendy ensembles designed as wardrobe essentials keeping the bold, adventurous and outgoing youth in mind. The “Forca Man” has a style of his own, an edge in whatever he does – be it every day life or his fashion. Capturing the strength, comfort and durability of their flexible denims, the brand features an array of denim wear and apparel with various edgy styles ranging from acid wash to distressed denims to dark wash and more.

    Forca brand ambassador Shroff says, “I’m very happy to be a part of a brand that I believe in, and that my philosophies and core values can relate to; I’m happy with the response that Forca has received and I’m proud to be associated with it. The new collection is cool, stylish and comfortable. It looks good and is functionally very effective – it’s something that I would wear in my everyday life. In my denims, I look for comfort, I look for elasticity and Forca has it all. So, if you want to look good and if you want to move freely in denims, this is the best brand out there.”

    The Forca by Lifestyle collection is available across all Lifestyle stores as well as at www.lifestylestores.com and is priced Rs 599 onwards while Flex Denims are priced at Rs 999 onwards.

  • Sri Sri Tattva captures commitment of purity in latest campaign

    Sri Sri Tattva captures commitment of purity in latest campaign

    MUMBAI: Health and wellness FMCG brand, Sri Sri Tattva has launched its new brand tagline ‘Shuddhta Ka Naam’ at the country’s most exciting tournament of the year, Indian Premier League (IPL) 2018. 

    The brand reinforced its essence of purity through this campaign and aired three television commercials that captured the organisation’s purity of thought, action and products. The television campaign went on air from 7 April across all its networks.

    Sri Sri Tattva showcased its commitment to maintain the trust built over years by communicating the significance of purity, good health and happiness in one’s life. The TV commercial indicates how everything done with pure thoughts always turns out to be good and ultimately highlights the authenticity and pureness of the brand’s high quality products. 

    Sri Sri Tattva MD Arvind Varchaswi says, “Sri Sri Tattva signifies the essence of purity. We have always strived to come out with responsible products that are of use to society at large and will continue to innovate and develop many more and live up to our communication.”

    The advertisement picturises pleasant moments in one’s life and the choices made with a pure and good intent. It captures a wedding, honeymoon and hunger scenario in its TV commercials.

    Madison World chairman Sam Balsara mentions, “I am delighted to have Sri Sri Tattva as our client. We have created three commercials for their products based on the essence of our understanding of their organisation – purity of thought leading to purity of action and purity of brands.”

    The brand intended to highlight its proposition of pure thoughts and pure ingredients during the first match of IPL 2018 as the tournament would see pure excitement and pure energy from the crowd. IPL is large scale event and enjoys a viewership nationally cutting across gender, age and geography.

    Madison BMB CEO and chief creative officer Raj Nair adds, “Sri Sri Tattva’s goal is very clearly outlined in their vision for the brand: to promote health and wellness to every household. While Sri Sri Tattva comes with a legacy rich in ayurvedic tradition, the brand presents a truly holistic approach to health and wellness which is carried forward to the amazingly diverse product range across food, personal care, lifestyle and home care as well. This led us to the understanding that purity of thought, ingredients and action was a promise that is truly espoused by the brand. Thereby came the tag line ‘Shuddhta Ka Naam’.”

  • Heineken collaborates with Sony Music for a first of its kind VINYL POP-UP

    Heineken collaborates with Sony Music for a first of its kind VINYL POP-UP

    Mumbai: The sheer simplicity of playing a Vinyl and enjoying the rich, warm sounds that follow make Vinyl music listening experience personal and extraordinary. Recognising that it’s the only physical format of music that has consistently seen a rise in demand, global music giant, Sony Music offers you an opportunity to start or add to your collection on this International Record Store Day (Saturday April 21) with a one-day Vinyl Pop Up at The Quarter – Royal Opera House Mumbai. Collaborating with Sony Music, is leading beverage brand Heineken.

    “We are super excited to be associated with such a unique event. Live Your Music with Vinyl Pop Up as it will be a day well spent amidst the best experience” – Prashant Patwardhan, GM Marketing Heineken

    With over 2000 + imports of limited edition Vinyls and exclusive Record Store Day Releases, the Vinyl Pop Up is a must go!

    Collectors will be seen rummaging through crates of the best-known, rare and wide offering.  From classics like Led Zeppelin, Pink Floyd, David Bowie, Miles Davis, Pearl Jam, Eagles, The Doors, Santana, Michael Jackson, Bob Dylan, Boney M, A. R. Rahman to the modern day Coldplay, Ed Sheeran and many more! The range includes iconic box sets in limited numbers and autographed Vinyls. Audiophiles can also spend their day at the BYOV Session (Bring your Own Vinyl), a DJ Scratching Workshop, Vinyl Listening Sessions, Curated Wine & Dine Experience and vinyl-only sets by DJ Uri and DJ Skip!

    Says Shridhar Subramaniam, President India and Middle East – Sony Music, “The renewed interest in Vinyls is very encouraging as Vinyl Collectors and owners are music buffs and lifelong fans of artists and music. We are seeing increased interest in India and with The Vinyl Pop Up we are giving the music lovers of Mumbai a rare chance to go through a first of its kind experience. The range is massive with some rare collectibles thrown in. Our plan it to roll out this initiative a city at a time and we are hoping that young fans discover the charm of listening to Vinyls and building a collection.”

  • Samsung celebrates mother-daughter bond in new TVC on digital inverter refrigerators

    Samsung celebrates mother-daughter bond in new TVC on digital inverter refrigerators

    MUMBAI: Samsung India has launched a digital campaign showcasing its new Digital Inverter Refrigerators through a heart-warming story of the relationship between a mother and a daughter.

    Conceptualised by Cheil, the campaign film, which shows a modern, young, evolved working woman gifting her mother a refrigerator that runs on both inverter and solar power for a better, improved and hassle-free life, has gone viral with over 50 million views on YouTube in the first 20 days of its launch.

    “This heart-warming campaign shows the strong bond between a mother and daughter. The campaign showcases the brand ethos of Samsung of caring about consumers at every step and bringing in innovative technologies to solve real life problems. Through this emotional story, we wanted to communicate how our new refrigerator line runs non-stop on the home inverter, making life better for a modern young Indian women. The campaign crossing 50 million views on YouTube in India is a testimony of consumer love and trust in brand Samsung,” said Mr. Ranjivjit Singh, Chief Marketing Officer, Samsung India.

    In the film, the mother is seen entering the daughter’s house while she is away at work. The mother brings with herself kheer that she has prepared lovingly for her daughter. She keeps it in her daughter’s fridge for her to enjoy when she is back from work. Just as she is leaving, there is a power cut. When the daughter returns home the power outage is still there but she is elated to see the kheer in the fridge. She calls her mother to appreciate her love but the mother is concerned that the kheer might have gone bad because of the long power cut. It is here that the daughter tells her not to worry because her new refrigerator even works on the home inverter.

    The 60-second film focuses on a real life situation, of the difficulty faced by individuals when food gets spoilt due to power cuts during summer months. The film captures a young working woman in conversation with her mother that touches hearts with different emotions of joy, love and care.

    The end of the film shows the daughter buying a similar refrigerator for her mother, hoping that the refrigerator takes care of her mother like her mother takes care of her.

    “Samsung is a brand that stands for innovation. The task at hand was to show how this offering of a refrigerator that runs on an inverter can make a world of a difference in the consumers’ life, in a very real way. This film is crafted in a way that makes the viewer feel that this is a situation straight out of their lives. The narrative beautifully connects the ad to its viewers and we are seeing a lot of positive response to the campaign. We hope to garner more brand love through this emotional campaign,” said Mr. Aneesh Jaisinghani, Executive Creative Director, Cheil India.

  • Gulf Oil offers CSK fans a ride aboard the fan bus

    Gulf Oil offers CSK fans a ride aboard the fan bus

    MUMBAI: Gulf Oil Lubricants India Ltd, a Hinduja Group Company, has announced the gulf fan bus as the official vehicle for the fans of Chennai Super Kings (CSK). 

    The bus, splashed in CSK and Gulf colours, embodies the partnership between Gulf Oil and CSK in the latest edition of the Indian Premier League (IPL).

    Gulf Oil Lubricants India MD Ravi Chawla says, “We dedicate the gulf fan bus to all the fans of CSK. As the principal sponsor of team CSK, Gulf Oil is committed to connect the fans and the franchise through this unique initiative. In this context, the bus is a mode of the journey as well as a destination unto itself.”

    Last week, Gulf Oil brand ambassador and team skipper, MS Dhoni, hopped on to the bus impromptu and urged his teammates to do so. What followed is unheard of in the history of the IPL—the entire team partied their way to the Chepauk for their debut practice session. The likes of Dhoni, Dwayne Bravo, Harbhajan Singh, Imran Tahir and others waved to the thousands of fans who lined up on the streets to wave back at their favourite players. 

  • Dads are uploading pictures with kids on LinkedIn

    Dads are uploading pictures with kids on LinkedIn

    MUMBAI: If you’ve got any father as a connection on LinkedIn, you may have noticed that they might have changed their display picture in the last few days from the typical LinkedIn corporate mugshot to adorable pictures of them with their kids. 

    It’s no coincidence. Hundreds of fathers across the world’s largest professional platform are doing the same. Reason? To show their professional circles that their life goes way beyond their profession. We’re talking about high-level professionals across some of India’s biggest companies in telecommunication, OEMs, online fashion retail, automobiles, technology, news and media, food delivery, financial services – to name just a few.

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    The notion that a successful professional man is usually not as devoted a family man, has become a belief of the past. Today’s young dads manage to toggle between work and dad-mode with ease and have even branded themselves: as #PenguinDads-as an ode to the male emperor penguin, which is considered the most devoted father in the animal kingdom. And our own #PenguinDads on LinkedIn haven’t missed out on the opportunity to let their connections know that their most important job is the one at home, with their little ones. A refreshing, much-needed point to be made, indeed!

    Dentsu Webchutney Bangalore senior creative director PG Aditya says, “Often, being successful at your profession is the biggest defence mechanism used by men to bail out of being involved and available at home. We wanted to show that it’s entirely possible for both sides to co-exist, through stories of those who do it already.”

    The initiative, in fact, was started by Flipkart, as a follow-up to its ‘Penguin Dad’ campaign, whose heartwarming lead film has become a major internet sensation. Now, its changing the face of LinkedIn India.

  • Durex debuts flavoured condoms with Kohinoor

    Durex debuts flavoured condoms with Kohinoor

    MUMBAI: Durex, the world’s top sexual wellbeing brand, has announced its entry into the flavoured condoms segment under the flagship of Durex Kohinoor.

    Continuing with the assurance of Durex quality and the legacy of Kohinoor, Durex Kohinoor is available in a variety of exotic flavours like “Meetha Pan”, “Kaala Khatta”, “Silky Chocolate” and “Juicy Strawberry.”

    Meetha paan and kaala khatta have been added to bring the local Indian flavours to consumers and also add fun and adventure to the lives of our consumers while strawberry and chocolate have been legendary and all-time favourites of the masses. The new pack will be priced at Rs 90 for a pack of 10 condoms, available online as well as at physical stores across India.

    Considering that flavoured condoms contribute to nearly 80 per cent of the category, bringing this segment under the fold of Durex marks another key milestone for the brand. With the right product, price and positioning in place, Durex Kohinoor new flavours are targeted to catch the eye of consumers who are seeking to add a degree of pleasure and excitement to their sex life by helping them explore the world of role play and bringing their fantasies alive through the variety that the brand can offer now.

    Excited to introduce the new range of flavoured condoms, RB Health South Asia marketing director Pankaj Duhan mentions that this range enables consumers to have enriching sexual experiences with their existing partner. “With Durex Kohinoor we aim to expand our audience base and reach out to all consumers who are seeking to add a degree of fun and adventure in their sex life,” he said.

    Durex Kohinoor aims to bridge the gap and break the transparent wall that prohibits people from talking about their problems during physical intimacy and their expectations from their partners.

  • DTDC joins Delhi Daredevils as official logistics partner for IPL 2018

    DTDC joins Delhi Daredevils as official logistics partner for IPL 2018

    MUMBAI: As the excitement and anticipation surrounding the eleventh season of the Indian Premier League (IPL) builds up, express parcel service provider DTDC has announced its association as the official logistics partner with Delhi Daredevils (DD) team.

    In its capacity, DTDC will deliver and oversee the entire back-end logistics operations for the team. The association leverages the brand with wider visibility in terms of its logo being visible on the lead trouser of the DD playing jersey.

    Led by the ever-competitive Gautam Gambhir, and coached by Australian legend Ricky Ponting, this year’s DD squad comprises stalwarts such as Chris Morris, Glenn Maxwell, Amit Mishra, Naman Ojha, Colin Munro, apart from youngsters like Shreyas Iyer, Rishabh Pant and India’s young U-19 World Cup winning captain Prithvi Shaw.

    DTDC executive director Abhishek Chakraborty says, “DTDC is looking forward to being a part of the Delhi Daredevils campaign as they look to end their silverware drought. The tournament is a celebration of the cricket-crazy spirit of Indians, and DTDC wanted to be a part of this celebration of the sport’s ultimate carnival. Furthermore, we aim to reach out to a wider customer base and strengthen our connection with the loyal fans of the team from the capital and its surrounding regions.”

    Delhi Daredevil team CEO Hemant Dua adds, “We are happy to welcome DTDC on board the DD family. To have a top notch logistics partner is a crucial part of a successful team. With DTDC on board, we will have great support for all our movements during the season.”