ITV

Category: Brands

  • Italy’s OVS to debut at Pacific Mall, New Delhi

    Italy’s OVS to debut at Pacific Mall, New Delhi

    MUMBAI: Italian fashion powerhouse OVS is stepping into India with its first store at Pacific Mall, Tagore Garden, New Delhi, this October. The launch marks a milestone in the brand’s global journey, introducing its signature philosophy, “Love people, not labels”, to one of the world’s most dynamic fashion markets.

    Spread across 9,000 square feet, the New Delhi outlet will showcase OVS’ latest store concept, designed for a modern and seamless shopping experience. Customers can explore a versatile portfolio ranging from everyday essentials to premium lines, including PIOMBO, B angel, Les Copains, and Utopja. Each collection blends Italian craftsmanship with contemporary design and affordability.

    With more than 2,200 stores worldwide,1.63 billion euros in sales in 2024, and over 6 million loyal customers, OVS has long established itself as a global fashion leader. Its entry into India signals the brand’s commitment to making trend-driven Italian fashion accessible to all.

    OVS India, managing director, Sundeep Chugh said, “India is one of the most dynamic fashion markets in the world, driven by its young demographic and a growing appetite for global style. With our launch in New Delhi, we are introducing OVS’ unique proposition: Italian design, quality, and affordability, to Indian consumers. This is just the beginning of our journey, and we are confident OVS will soon become a go-to fashion destination in India.”

    Adding a creative note, OVS creative director Massimo Piombo said, “I design my collections for everyone, with the goal of inspiring customers to let their imagination run free. Italian style, with its infinite variety, infuses all OVS collections. India presents a tremendous opportunity, and I am thrilled to bring the OVS experience to such a vibrant, style-conscious market.”

    True to its values, OVS also brings a strong sustainability focus, emphasising conscious sourcing and production practices that make fashion both stylish and responsible.

    To celebrate its India debut, the first 100 customers on launch day will receive a surprise gift.

  • Guru Samruddhi serves up GS Delhi Aces with Leander Paes as ambassador

    Guru Samruddhi serves up GS Delhi Aces with Leander Paes as ambassador

    MUMBAI: Guru Samruddhi House of Investments has stepped onto the sporting court with the acquisition of the GS Delhi Aces franchise in the Tennis Premier League (TPL). The announcement comes ahead of the league’s seventh edition, with tennis icon Leander Paes joining as brand ambassador.

    The launch, held in Dubai on 10 September, was a historic first for TPL as the team unveiled itself on an international stage. The evening drew over 500 attendees, with Paes receiving a rousing welcome alongside blessings from Sadguru Shri Guruji. [sic]

    18-time Grand Slam champion and Olympic medallist, Paes said, “I have been a part of TPL since its inception. This year is a special one for the league as it will become India’s fourth sporting league to complete seven successful seasons, and I am delighted to be associated with GS Delhi Aces.”

    With this acquisition, Guru Samruddhi, a diversified group spanning co-operative societies, insurance, tourism, and real estate, has added professional sport to its portfolio. CMD Vijay Pusdekar said, “We are immensely proud to represent the confidence of putting on a good show for tennis fans in Delhi and across the country.”

    The Tennis Premier League, featuring eight franchises, continues to expand its star-studded roster. Alongside Paes, the league boasts ambassadors and owners such as Sania Mirza (Gurgaon Grand Slammers), Mahesh Bhupathi (SG Sports), Rakul Preet Singh (Hyderabad Strikers), and Sonali Bendre (Chennai Smashers).

    Welcoming the new team, TPL co-founder Kunal Thakkur said, “This year, for the very first time, the league will feature ATP top-ranked players within 30–50.” Fellow co-founder Mrunal Jain added, “With visionary partners like Guru Samruddhi, we are confident this season will be historic, competitive, and truly memorable. 

  • Nestlé appoints Anisha Tandon as global content manager for Maggi

    Nestlé appoints Anisha Tandon as global content manager for Maggi

    AMSTERDAM: Nestlé has named Anisha Tandon global content manager for Maggi, giving the FMCG veteran the mandate to scale storytelling for one of the world’s most recognisable food brands. Based in Vevey, Switzerland, Tandon takes on the role as part of a mission assignment after leading digital transformation for Maggi across Asia, Oceania and Africa.

    Tandon, an MBA from Mica, cut her teeth at Hindustan Times and Naukri.com before moving through senior marketing roles at Flipkart and cult.fit. At Nestlé she has spent more than four years building the digital playbook for Maggi, consolidating content studios across 14 key markets, pushing martech integration, and experimenting with generative AI to sharpen consumer engagement.

    She has been credited with driving efficiency in content production, building ecommerce depth, and crafting digital-first campaigns that marry cultural nuance with operational scale.

    “My focus has always been consumer-first storytelling that delivers business results,” Tandon wrote in a LinkedIn post announcing her new role.

    With experience spanning e-commerce growth, brand campaigns, content ecosystems and performance marketing, Tandon’s appointment signals Nestlé’s intent to double down on platform-native, insight-driven content for Maggi’s global growth.

  • Coolberg brews ‘jugaaro’ with Prime Video’s ‘Do You Wanna Partner’

    Coolberg brews ‘jugaaro’ with Prime Video’s ‘Do You Wanna Partner’

    MUMBAI:  When life gives you lemons, Coolberg adds ginger and calls it jugaaro! Prime Video and Coolberg have teamed up for a first-of-its-kind collaboration, bringing fiction off the screen and into people’s hands with a limited-edition drink inspired by Amazon Original series Do You Wanna Partner. Ahead of the show’s launch on 12 September, the duo unveiled the Coolberg ‘jugaaro’ lemon-ginger non-alcoholic malt beverage, designed to bottle up the show’s quirky, entrepreneurial spirit.

    The parallel is uncanny. Just as the series follows two women who hustle their way through the male-dominated world of craft beer, Coolberg itself is led by three trailblazing women: Ghodawat Consumer Limited, ceo, Salloni Ghodawat, co-founder Yashika Keswani, and brand lead Ritika Agrawal. Together, they have carved out Coolberg as India’s number one non-alcoholic beer brand and a flag-bearer for mindful drinking among Gen Z and millennials.

    “This collaboration isn’t just about a product, it is about a story,” said Ghodawat. “Coolberg’s journey mirrors the series about breaking barriers, challenging conventions, and showing that the future of FMCG belongs to diverse voices and fearless ideas.”

    The special-edition Jugaaro will be stocked across 3,500 plus general trade stores, 50 modern trade outlets including Nature’s Basket and Walmart, 800 plus Horeca destinations like Absolute BBQ and Wow Momo, and leading quick commerce apps including Blinkit, Zepto and Swiggy.

    Produced by Dharmatic Entertainment, Do You Wanna Partner stars Tamannaah Bhatia and Diana Penty as best friends chasing their dream of a beer start-up, alongside Jaaved Jaafery, Nakuul Mehta, Shweta Tiwari and Rannvijay Singha. The series promises a fizzy mix of comedy, heart, and jugaad, while Coolberg Jugaaro serves as the perfect real-world chaser. 

  • Shilpa and Shamita Shetty light up Diwali with BGFA’s ‘gift of inner light’

    Shilpa and Shamita Shetty light up Diwali with BGFA’s ‘gift of inner light’

    MUMBAI:  Bhagavad Gita for All (BGFA) has unveiled its first festive campaign, “Gift of Inner Light,” starring sisters Shilpa Shetty and Shamita Shetty.

    Launched in Mumbai on 9 September, the campaign urges families to see the festival as more than a celebration of sparkle and sweets, inviting them instead to embrace the timeless wisdom of the Bhagavad Gita. The initiative positions the gita as a modern-day guidebook for peace, resilience and harmony at home, making it as essential as the lights that brighten Indian households during the festive season.

    Founder Prithviraaj Shetty said Shilpa was a natural fit for the campaign, describing her as someone who bridges tradition with modern wellness. “Her journey of balance mirrors what BGFA stands for: bringing the timeless wisdom of the gita into today’s homes in a way that feels both relevant and inspiring,” he added.

    Shilpa Shetty echoed the sentiment, noting, “Yoga connects us with our inner self, offering clarity and peace. The gita deepens that journey, showing us how to live with wisdom, balance and strength. This Diwali, I truly believe the most meaningful gift we can share with our loved ones is the Bhagavad Gita. To gift the gita is to gift light, harmony and inner strength.”

    Her sister Shamita highlighted how BGFA’s design and storytelling make the gita relatable for younger audiences, calling it “a gift of inspiration that transcends generations.”

     

  • Complan hits the right note with Zepto through iconic jingle comeback

    Complan hits the right note with Zepto through iconic jingle comeback

    MUMBAI: Who knew adding a nutrition drink to your online cart could spark a singalong? Zydus Wellness has brought back the legendary ‘I am a Complan Boy / Complan Girl’ jingle, turning it into a sonic surprise for Zepto users. Now, every time shoppers add Complan to their basket, they’re greeted with the nostalgic audio cue, blending childhood memory with modern-day quick commerce.

    But this isn’t just a sentimental throwback. In today’s scroll-fast, tap-quick economy, brands have barely seconds to grab attention. By weaving its jingle into the very moment of purchase, Complan is making sure it’s not just another product on a crowded app shelf,  it’s a tune you can’t shake off.

    Zydus Wellness CEO & w holetime director Tarun Arora explained: “As digital habits evolve, brands must embed themselves in more intuitive ways. This is not just about reviving a jingle, but restoring identity and emotional connection in a transactional space. Complan has always stood for care and trust now we’re carrying that into Q-commerce with meaning that lasts beyond the tap.”

    Globally, sonic branding has found success among digital-first brands, but Complan is among the first legacy nutritional drink powders in India to embed an audio cue directly into Q-commerce platforms. The strategy strengthens recall in environments where traditional ads are invisible.

    Zepto chief brand and cultural officer Chandan Mendiratta called it a natural fit: “Every Complan order now becomes a moment of recognition, not just convenience. By embedding an iconic sonic signature, we’ve added a sensory layer to digital shopping making nourishment memorable.”

    Early signals suggest the experiment is striking the right chord. In a retail space dominated by speed and efficiency, Complan’s nostalgic notes could well prove its most powerful differentiator, ensuring the brand owns not just the shelf, but the soundtrack of shopping.

  • JioStar’s ‘jersey wahi toh jazba wahi’ breaks gender norms, champions ‘Women in Blue’

    JioStar’s ‘jersey wahi toh jazba wahi’ breaks gender norms, champions ‘Women in Blue’

    MUMBAI: JioStar’s new women’s WC ’25 campaign film opens with the protagonist asking his partner a slightly awkward question, “But is it necessary to wear the women’s jersey?” after she suggests he put one on for a match screening at a friend’s place. His partner, exasperated by the lingering stigma, looks on in dismay, pitying the shame that still surrounds supporting women in cricket. Undeterred, he steps out the door wearing the jersey, hiding it beneath a jacket.

    On his way, he notices fellow Indians proudly donning women cricketers’ jerseys, from colleagues to even the office lift operator, who delivers the knockout line, “Virat khelein ya Smriti, jeetega toh India hi na” (whether it’s Virat or Smriti, India will win anyway). The moment sparks pride as the protagonist ditches the jacket and walks into the office with his Smriti Mandhana jersey proudly on display.

    With the ICC women’s cricket world cup India 2025 just around the corner, JioStar’s “Jersey Wahi Toh Jazba Wahi” (conceptualised by Bubblewrap Films) celebrates the unifying power of the India jersey. It sends a clear message: no gender norms can diminish the pride of wearing blue, and the joy of support far outweighs the question, “Who watches women’s cricket anyway?”  

    JioStar, head of viewership and monetisation initiative – sports, Siddharth Sharma said, “This tournament is more than cricket. It is about rewriting history and inspiring a generation. Our endeavour is to channel this moment into a campaign that unites the country, reminding fans to take equal pride in every Indian jersey.”

    The ICC women’s cricket world cup 2025, hosted across India and Sri Lanka, kicks off on 30 September in Guwahati with India facing co-host Sri Lanka. With matches lined up against Pakistan, Australia, England and others, the women in blue are chasing a trophy that has long eluded them.

    With the roar of home crowds and the momentum of this campaign, JioStar aims to capture a cultural shift: cricket pride is not about gender, it is about the jersey and every fan who wears it.

  • Interio by Godrej gets brand-new coral glow-up for modern India

    Interio by Godrej gets brand-new coral glow-up for modern India

    MUMBAI: Designing a new chapter! Interio by Godrej has rolled out a vibrant new identity, giving the brand a fresh new makeover.

    The refreshed look puts design at the centre of modern Indian living, complete with a striking coral logo that symbolises aspiration, creativity and warmth. Far from just another shade card pick, coral is meant to carve out distinctiveness in a crowded market and signal Interio’s evolution into a design-led, aspirational brand while still leaning on the trust of its parent, Godrej.

    Interio by Godrej, executive vice president and business head, Swapneel Nagarkar said, “Our new identity is a powerful expression of modern India. The ‘Moments That Matter’ campaign shifts the lens from furniture as mere utility to pieces that help forge genuine connections.”

    Created with Contract advertising, the campaign captures slice-of-life humour through a relatable family story, highlighting how furniture quietly shapes memories. Abhinav Kaushik of VML India called it “a delicate balance of modernity and warmth that few brands achieve.”

    Backed by a Rs 50 crore integrated media plan, the campaign will run across TV, print, digital, outdoor and in-store touchpoints, with a prominent presence at the Asia cup 2025 as associate sponsor. 
     

  • Noise wins best of IFA as Indian wearables brand takes Berlin by storm

    Noise wins best of IFA as Indian wearables brand takes Berlin by storm

    MUMBAI: Noise, India’s leading connected lifestyle brand, has scored a global breakthrough at IFA Berlin 2025, one of the world’s largest consumer electronics showcases.

    The homegrown firm unveiled its latest line of smartwatches and wearables, designed to rival global leaders, and walked away with Techradar’s coveted “best of IFA” award, a recognition shared by few Indian brands on the international stage.

    “When a bootstrapped Indian company can stand shoulder to shoulder with global giants and be celebrated for innovation, it speaks volumes about the strength of Indian ingenuity,” said Noise, co-founder, Gaurav Khatri.

    Founded as a bootstrapped venture and now backed by Bose as its first strategic investor, Noise has built its reputation on design, innovation and affordability. Its R&D arm, Noise Labs, is credited with several industry-first patents, while the brand also pushes domestic manufacturing under ‘Make in India.’

    With leadership in India’s smartwatch market and now a global award under its belt, Noise is positioning itself not just as a national champion but as a serious contender in the global connected lifestyle ecosystem.
     

  • WGC recasts gold for Gen Z with ‘the moment is gold’ campaign

    WGC recasts gold for Gen Z with ‘the moment is gold’ campaign

    MUMBAI: The world gold council has launched a new campaign in India, aiming to reposition gold jewellery as part of daily life rather than an accessory reserved for weddings and festivals.

    Titled ‘The moment is gold’, the campaign targets Gen Z and Millennials, encouraging them to see gold as a reflection of modern lifestyles and as a symbol of small but meaningful moments.

    “Our campaign is about creating a new social currency for gold, one that resonates with younger generations,” said world gold council, head of marketing, Arti Saxena. “From a personal victory to a moment of connection, these ‘gold moments’ deserve to be celebrated with the enduring beauty of gold.”

    Backed by GJEPC India and created by BBDO India, the film follows a young man at a concert who spots his girlfriend in the crowd by recognising her jewellery, underscoring gold’s quiet presence in everyday experiences.

    “Gold has long been linked with life’s milestones,” said BBDO India, chairman and chief creative officer, Josy Paul. “This campaign reframes that tradition by celebrating the spontaneous, golden sparks of daily life.”

    The campaign will run across TV, digital, OTT, CTV, social media and print, with WPP Media as the media partner.