Bangalore, 25 September, 2018: Pass Pass Pulse added an exciting new flavour, Pulse Litchi to a line of successful variants like, Kachcha Aam, Guava, Orange and Pineapple. Pass Pass Pulse has retained its number one position in the Hard Boiled candy segment for two consecutive years, due to its unique and innovative combination of flavors popular across all age groups. Pulse Litchi keeps the tradition going, with an exciting flavour of Litchi tuned finely by a burst of tangy powder at the core, resulting in a symphony of flavours! The new Pulse Litchi will be available for Rs. 1 in a pillow pack.
Commenting on the occasion, Mr. Shashank Surana, VP, New Product Development,
DS Group, said, ‘’Customer Delight is a strong focus of all our endeavours. Through Pulse Candy, we want to deliver an enjoyable, luscious experience that not only meets, but exceeds the customer’s expectations. We hope Pulse Litchi will be one such flavour that provides a flavoursome journey of surprises. Based on our initial test marketing of Pulse Litchi, we anticipate a good response from all across the country.”
The candy is being launched across India in phases, leveraging the distribution network of
‘DS Group’ to reach out to its target group. The launch of ‘Pulse Litchi’ will be marketed with
in-shop displays, exclusive merchandise promotions and focused sampling through various consumer contact activities to garner visibility and reach.
Category: Brands
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DS Group launches ‘Pulse Litchi’ with a tangy twist
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CARATLANE PRESENTS SHAYA
Mumbai, September 25th, 2018- CaratLane – a Tanishq partnership announces its foray into silver jewellery with ‘Shaya’.
Meet Shaya, CaratLane’s seriously badass sibling! The brand celebrates women who live life on their own terms, and are kicking ass in their own unique way. A go-getter at work, they call her “aggressive”. But she rarely thinks about what others have to say. She’s modern and Indian, yes she can be both. Not one to follow the herd, she makes individualistic choices – from her personal life, to the jewellery that she wears. Shaya’s collection of bold, statement making silver jewellery gives women plenty of differentiated design options to choose from, no matter the occasion.
On the thought behind the launch, Mithun Sacheti, Founder and MD, CaratLane said, “We started Shaya because we realized that there was a huge gap in the market. Although gold and silver jewellery co-exist side by side in the Indian woman’s wardrobe, most of them feel that when it comes to silver, the options are fairly generic or too expensive. It was a natural fit for us because CaratLane’s mission is to democratise jewellery, and design differentiation is core to our brand DNA’’.
Shaya launches with three key collections:- Wild Flower collection – a celebration of unconventional women who carve their own niche! Every design is named a woman whose spirit it truly embodies – from the Frida K Earrings to the Meryl S Earrings.
- Shining Armour collection – a war cry for women to be their own knights in shining armour with bold designs reminiscent of ancient weapons, all named after Indian warrior queens and princesses.
- Rani Udaymati collection – inspired by a fiercely independent and resourceful queen who built a monument for her king. The designs reflect the intricate details of the monument that she built – Rani ki Vav.
Crafted in 925 sterling silver, the range starts from Rs. 600 and goes up to Rs. 11,000.
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Virat Kohli Brand Ambassador Tissot India launches the TISSOT CHRONO XL CLASSIC VIRAT KOHLI 2018 special edition
Mumbai, September 26, 2018: Tissot, the largest traditional Swiss watch brand based on volume, launched a Tissot Chrono XL Classic Virat Kohli Special Edition commemorating its association with its Brand Ambassador.
Committed to provide the most innovative and best in class time- pieces, the Tissot Chrono XL Classic edited especially for Virat Kohli embodies a unique set of customizations that personify Tissot Ambassador. Known as the Tissot Chrono XL Classic Virat Kohli 2018, the watch features his navy blue logo engraved on its white silk-printed caseback and a navy blue leather strap enhances the sporty aesthetics of this special edition. The stopwatch num- ber 20 is changed by 18 and stands out in red, representing Virat Kohli’s number and the color of the swiss flag. This piece is limited to 3018 only: 18 relates to Virat Kohli’s Indian Team jersey number and the year 2018 is the year during which he will celebrate his 30th birthday. Therefore, the number of units produced is 3018.
Mr. François Thiebaud, Tissot President SA, sent a congratulatory message to Virat from Le Locle, Switzerland. He said, “This is the first time we have launched a special edition for a cricketer and I feel extremely proud since it is for Virat, who has excelled in every genre of the sport and has aced innumerable records.”
Speaking on the occasion, Virat Kohli expressed, “I’m thrilled to launch a personalized Tissot Chrono XL Classic edition. My three years of association with Tissot have been a wonderful journey. I was totally involved in the designing of this line and I hope you all like it as much as we do.” The watch will be in stores from October 2018 onwards. -
michael kors buys versace for a staggering 212 bn
MUMBAI: Star continues to rule the south regions – Malayalam and Telugu with channels Asianet and Star Maa, while ZEEL’s regional channels Zee Bangla and Zee Marathi continue to rule their respective languages of Bengali and Marathi with Zee Bangla and Zee Marathi after BARC released its ratings for week 29. This week Colors Bangla didn’t do well and came down to fifth position, but in the Tamil market, Colors Tamil came as a new entrant. There wasn’t much change in the hierarchy for Bhojpuri, Kannada and Tamil with Big Ganga, Colors Kannada and Sun TV retaining their top slots.
Bangla
Zee Bangla continued to be placed in number one position in week 29 with an increase in viewership from 276815 impressions (000s) as recorded last week to 306953 impressions (000s) this week. Star Jalsha too remained in the second slot with 299539 impressions (000s) followed by Jalsha Movies, who maintained its third slot with 74170 impressions (000s). Colors Bangla and Aakash Aath exchanged their fourth and fifth positions this week with 56003 impressions (000s) and 59257 impressions (000s) respectively. This week, all channels in this market saw an increase in the viewership as compared to last week.
Bhojpuri
This week, Big Ganga managed to gain the highest number of viewership with 47281 impressions (000s), while Bhojpuri Cinema came second with 45442 impressions (000s), followed by Bhojpuri Dhamaka Dishum with 7230 impressions (000s). Mahuaa Plus climbed to fourth position from fifth with 2333 impressions (000s). Oscar Movies Bhojpuri came as a new entrant this week with impressions 1908 impressions (000s).
Kannada
Kannada region remained unchanged this week as well. Colors Kannada retained its top position but saw a decrease in viewership from 414372 impressions (000s) as recorded last week to 403690 impressions (000s) of this week. Zee Kannada and Star Suvarna retained their second and fifth positions with 382100 impressions (000s) and 151063 (000s) respectively. Udaya Movies and Udaya TV swapped their third and fourth positions this week with 228477 impressions (000s) and 2237431 impressions (000s) respectively.
Malayalam
Asianet, the Malayalam general entertainment channel of Star TV retained its first position this week as well with 299541 impressions (000s). Flowers TV got dragged down to fourth position from second position with 85860 impressions (000s) while Mazhavil Manorama crawled up to second position with 90247 impressions (000s). Surya TV and Asianet Movies retained their third and fifth positions this week with 86420 impressions (000s) and 75016 (000s) impressions respectively.
Marathi
This week, the Marathi market didn’t notice any change. Zee Marathi remained steadfast in the number one position with 279070 impressions (000s). Zee Talkies gained second position with 154940 impressions (000s) followed by Colors Marathi, Star Pravah and Zee Yuva in third, fourth and fifth positions with 145457 impressions (000s), 116852 impressions (000s) and 59103 impressions (000s) respectively. This week all the channels in this market saw an increase in viewership.
Tamil
Tamil market saw a slight change this week. Star Vijay, Zee Tamil and KTV retained their second, third and fourth positions with 496816 impressions (000s), 447840 impressions (000s) and 320731 impressions (000s). Sun TV retained its top position with a gross viewership of 1004673. This week Colors Tamil gained fifth position dethroning Sun Life with 78973 impressions (000s).
Telugu
Telugu region didn’t notice any change this week. Star Maa, Zee Telugu, ETV Telugu and Gemini TV retained their first, second, third and fourth positions with total viewership of 630131 impressions (000s), 545142 impressions (000s), 490403 impressions (000s) and 424919 impressions (000s) respectively. Gemini Movies also retained its fifth position with 200644 impressions (000s). This week all the channels in this region saw an increase in their gross viewership.
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Café Coffee Day enhances in-café experience with future-forward digital technology
India, 25th September, 2018: India’s largest cafe chain Cafe Coffee Day has partnered with one of the leading wireless power solutions provider in the world PowerSquare to unveil India’s biggest wireless charging network for cafes across the country. The network has installed 300+ wireless charging spots across 100+ cafes in leading metros like Bengaluru, Chennai, Mumbai and Delhi. Café Coffee Day is the youth’s favourite hangout destination. With mobile being an integral part of its young consumers’ lives, India’s largest café network is strengthening its digital technology to keep its customers connected at all times. After making free Wi-Fi available nationally at several cafes it is launching wireless charging, another category first, in partnership with PowerSquare.
Customers visiting Café Coffee Day can now place their Qi-enabled smartphones on the surface and wirelessly charge their phones. This eliminates the constant hassle of carrying charging cables. This smart wireless charging modules designed and developed by PowerSquare will be installed on café tables, bringing the convenience of wireless charging to café customers.
Consumers rely heavily on smartphones and a draining battery is a constant concern. Often, frequently visited cafes and restaurants do not have multiple slots to charge phones. PowerSquare’s wireless charging technology will help address this problem by charging any Qi-enabled smartphones effortlessly without worrying about cables and power slots.
This launch is the first step in Café Coffee Day’s strategic partnership with PowerSquare and will soon offer wireless charging to customers across all their cafés in India.Speaking about the launch, Venu Madhav, CEO, Café Coffee Day said, “Café Coffee Day has always been pioneering in its approach with several firsts in the country. We not only pioneered the café culture and introduced many youth in India to international coffees and unique coffee brewing techniques but we also led the way with technological innovations based on consumer needs and trends. From introducing high speed Wi-Fi at many of our cafes to being the first to try out digitized tables, Café Coffee Day has always believed in investing in digital technology to enhance in-café experience for our young customers. Café Coffee Day’s collaboration with PowerSquare to offer customers the next level of convenience with wireless charging solutions is a perfect fit and in sync with our vision of being future ready to provide a better cafe experience to our customers.”
Pavan Pudipeddi, CEO, PowerSquare and one of the founding members of the Wireless Power Consortium (USA) added that, “Our vision is to enable consumers in India to charge their smartphones anywhere and anytime without having to carry a charger. By building this network of charging spots, we are looking at transforming the lives of consumers across the country who no longer have to worry about low battery. Our association with Cafe Coffee Day is a major step in realizing this vision. With their presence and scale, Cafe Coffee Day provides us with a great platform to provide these services.”
Cafe Coffee Day and PowerSquare will be expanding this service across cafes in other cities including Hyderabad, Pune, among others. Visit www.powersquare.com to check the list of Cafes with wireless charging spots and also to check compatibility of your smartphone.
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Marico launches newest brand “True Roots” on Flipkart
MUMBAI: Marico Ltd has launched its newest brand ‘True Roots’, that delays hair greying from the roots. It has been launched on Flipkart as a digital-first brand. Radhika Apte launched the brand and spoke about the #FaceItSolveIt philosophy.
True Roots Botanical Hair Tonic is dermatologically tested and is clinically proven to show no new greys in 90 days. It is formulated with Apigenin, an extract of chamomile flowers and powerful botanical actives that increase the melanin levels in the hair roots.
Flipkart senior director Nishit Garg said, “Marico has a strong lineage when it comes to hair care. Launching True Roots, a new hair care brand from the house of Marico, exclusively on Flipkart, goes to show that e-commerce has become a habit for the real India. We’re sure this launch will be very well received by customers.”
Marico CMO Anuradha Aggarwal said, “We are proud to introduce the newest brand from Marico – True Roots that delays hair greying from the roots. It is a breakthrough innovation from Marico R&D and has been clinically proven to show no new greys in 90 days. True Roots is now available on Flipkart.” -
John Players celebrates the power of individuality with the launch of its latest AW’18 collection
Celebrating the spirit of today’s youth which is playful, fashionable and cool, John Players – ITC’s popular youth fashion apparel brand, unveiled its latest Autumn Winter’18 Collection in stores today. This season, John Players presents a larger than life imagery as an extension of its recent brand campaign ‘Be Younique’. The campaign takes its inspiration from today’s youth who believe in themselves, set their own trends and follow their own rules. With a focus on value and aesthetics, ‘Be Younique’ embodies the brand insight of ‘Unique is the new authentic’ and is meant to encourage people to feel confident in their own ingenious ways of styling, setting them apart from the crowd.
John Players Autumn Winter’18 collection which is themed as ‘Jungle Diaries’, focuses on rebuilding man’s connect with nature. The latest collection is perfect for today’s young, confident, urban guy who is wild, spirited and believes in expressing himself through his wardrobe. John Players brings in that extra edge that makes all the difference, be the playful detailing, youthful patterns in jungle inspired motifs and refined aesthetics. Speaking on the unveiling, Vikas Gupta, CEO – ITC (Wills Lifestyle & John Players) said, “John Players is a brand that represents the pulse of the youth today who know exactly what they want and like wearing their hearts on their sleeves. We, as a contemporary fashion apparel brand, respect this individuality and believe that clothing is a reflection of one’s own self-image. Our Autumn Winter’18 collection Jungle Diaries draws its inspiration from nature and its elements. Imbibing the brand belief, it has been designed to resonate with today’s aspirational youth consisting of self-achievers, believers and go-getters. Going beyond the short-lived fads & trends, the Jungle Diaries collection is focused on bringing out one’s personality as we believe that what you wear has a larger story to tell about you.”
The essence of this season is making your own style statement with stylish range of casual and formal wear. Jungle Diaries collection embraces nature in all its uniqueness and wilderness with sophisticated, natural palette applied to classic jungle and foliage prints. The comfort, casual smart collection features a range of utility pants, chinos, denims, shirts and t-shirts for all occasions and mood. The brand has combined quality and consistency with innovation in design, best fit and fabric detailing to give each garment its own unique story.
The season highlight for John Players AW’18 collection is a stylish range of garments exclusively designed for statement dressing. It features trendy white shirts, denims and chinos with key elements in designing and fabric to offer the very essence of power dressing to today’s youth. The range of white shirts have been designed with special ‘Stay white’ finish that helps retain the whiteness upto 15 washes. Chinos and denims have also been crafted for comfort with features like High IQ for lasting color upto 20 washes, 4 way stretch and knitted denims for increased comfort, flexi waistband for better fit around waist and waistband gripper for keeping the tucked shirt in place. The collection also emphasizes on shirts, polos and t-shirts with fabric textures such as Twills, Dobbies, and Slubs to render stylish finish to apparels. Design, print and stitch detailing like functional pockets, interior foliage, turn up sleeves and chinos, shadow checks, inner collar bands, tapes and tabs have been used for playful styling to compliment today’s youth’s sensibility.Intricate detailing to fabric will be displayed through the AW’18 collection. Innovative anti-microbial finish has been applied to the garments to neutralize odor causing bacteria keeping the garments fresh during long days. Cool features like easy to iron (ETI) finish to reduce maintenance and special wash to avoid shrinkage will ensure longevity of apparels.
Jungle Diaries – AW’18 collection from John Players has used quintessential elements of nature and has translated it into color palettes of lighter earthy tones like olive, beige, mustard, oranges, teal, grey and white to compliment the colors of the season and its mood.
The collection will be available in all John Players stores across the country from 1st September, 2018.
The collection price ranges Rs 999 onwards. -
Vertoz introduces two new business verticals to its portfolio
MUMBAI: Vertoz, a leading programmatic ad-tech and digital media company, recently announced the launch of two new business verticals – ZKraft and PubNX. In addition, it also announced the incorporation of Artificial Intelligence (AI) and Machine Learning (ML) to its proprietary programmatic advertising platform – Ingenious Plex.
With Zkraft, Vertoz will offer marketers engaging marketing solutions by adding Augmented Reality (AR) and Virtual Reality (VR). It will also focus on providing 360-degree digital advertising solutions for brands and agencies, keeping ad-tech at its centre. It will enable advertisers to boost customer engagement by offering highly immersive real-time experiences.
PubNX, being the new publisher-centric arm for Vertoz, will look at providing advanced techniques like multi-format out-stream ad units and server-side header bidding, along with other solutions which will help publishers boost their revenues.
Vertoz is further strengthening the scope of its current offerings by introducing cutting-edge technologies like Artificial Intelligence (AI) and Machine Learning (ML) to enhance the performance of its programmatic platform.
Ashish Shah, Founder and CEO, Vertoz says, “We have always strived to better our technology offerings, to ensure the best experience and indeed great ROI to our customers. By bringing in innovative marketing mediums through the application of AR and VR, and the inclusion of advanced technologies like AI and ML, we are also opening new revenue streams.”
“It is important to stay relevant and remain aligned with the new technologies and the changing industry dynamics in the digital advertising space”, he adds.
The total advertising expenditure in India stood at INR 60,000 Crore, with digital estimated to be around 18% of the total ad spends. In addition, the global AR and VR markets are estimated to reach $27Bn in 2018 based on a growth rate of 91.4%.
Coupled with the phenomenal Y-o-Y growth of around 82% and its customer-centric approach, Vertoz has launched the new verticals to become an active partner in one of the fastest growing industries in India.
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Niine to disrupt sanitary market with affordable pads
MUMBAI: It may seem unlikely to many that a monthly phenomenon, which lasts for five days on an average, could fuel a billion dollar market. But, brace yourself, as the global feminine hygiene products market is expected to grow over $36 billion in the next six years.
However, India only comprises 1.5 per cent of this market that largely sells sanitary napkins while products like tampons and menstrual cups are still alien here. The sanitary napkin market is really small at the moment with Whisper and Stayfree dominating the market with 50 per cent and 35 per cent market share respectively.
Bollywood actor Akshay Kumar tried starting a conversation about the need to use sanitary pads in his movie Padman but that didn’t seem to move a needle! Awards and Box office collection don’t often lead to awareness.
To state some facts, on an average, India has over 35,50,00,000 menstruating women and girls in India of which 71 per cent have no knowledge of menstruation before their first period.
The use of sanitary napkins in India is still low as only 18 per cent female use sanitary napkins and 88 per cent predominantly use alternatives such as an old cloth, rags, hay, sand or ash.
Padman, inspired by Tamil Nadu’s Arunachalam Murugananthanam, who pioneered low-cost sanitary napkins for women, led to the launch of Niine sanitary napkins in partnership with Uttar Pradesh government. With an initial investment of Rs 80 crore, the company manufactures and sells sanitary pads in rural India for as low as Rs 25 for seven pads which is the lowest in India.
With only one manufacturing unit in Gorakhpur, UP, the company is optimistic to overthrow the market leaders in tier II and tier III towns with its low cost product. This may actually come true as the price point of market leaders Whisper and Stayfree products is still higher at Rs 30 for 7 pads.
Cost of Menstruation In India
Brand
Price Per Pack Of 7
Quantity Per Cycle
Monthly
(1 Cycle)
1 Year
(12 Cycles)
5 Years
(60 Cycles)
Lifetime
(420 Cycles)
NIINE
Rs 25
10 Pads
Rs 35
Rs 420
Rs 2,135
Rs 14,700
Whisper
Rs 29
10 Pads
Rs 40
Rs 480
Rs 2,400
Rs 16,800
StayFree
Rs 30
10 pads
Rs 43
Rs 516
Rs 2,580
Rs 18,060
Our neighbouring country, China, has the same population as India (over 1.35 Billion) but its sanitary napkin market is worth Rs 6,500 crore annually whereas India stands at only Rs 4,000 crore. Since only 18 per cent female uses sanitary napkins in India, the scope here is humongous.
Even though the market penetration is quite low in India, the industry has been growing at a steady 25 per cent Y-O-Y and Nine aims to become a Rs 5,000 crore brand in the next five years.
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The name Niine comes from nine months of pregnancy every woman is likely to go through.
One of the biggest drawbacks of sanitary pads and the reason why women (especially in smaller towns) refrain from using pads and would rather use cloth or ash is disposal. Sanitary pads usually don’t come with a disposable bag and throwing it away just by itself or wrapped in a paper is inconvenient and often embarrassing. Manufacturers don’t include disposable bags as it comes as an extra cost for them. Niine pads claim to have addressed the issue of disposable bags and come with seven disposable bags.
Even though the company was launched only in May 2018, founder Amar Tulsiyan expects to capture10-15 per cent of the market share by 2021 and is on track with a projection of Rs 240 crore sales by 2020.
The company started its first phase of operations in Jharkhand, Bihar, UP, Delhi, NCR and West Bengal and wants to cover the rest of North and South India in the second phase of distribution. Niine products are also available on e-commerce website Amazon along with modern trade outlets like Big Bazaar. It is also negotiating with retail outlet Spencers.
While Nine fulfils the 3Ps of marketing, the fourth “P” is the most crucial one – promotion. Promotion is nothing else but creating awareness about your product. But how does one create awareness in smaller towns where mobile penetration is still abysmal and television ads don’t work. Solution? Word of mouth and free samples! The company has tied up with several gynaecologists and doctors to create awareness about the product and hygienic sanitary pads along with school seminars and sessions.
Additionally, the brand will launch a dedicated mobile app to track periods. Tulsiyan said, “We will develop a mobile app for period tracker in English, Hindi and other regional languages along with a blog on information about periods and cures for period pain. This will help us in better customer engagement.”
Since fluffy pads capture 70 per cent of the market in India, it will be the company’s core focus for the next few years. The company will also launch its premium product ultra thin napkins by October 2018 to target the urban consumer.
With competition from local vendors and multinational players like Whisper and Stayfree, Niine will really have to up its ante to make a dent in the market.
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TV best way to advertise in India: Sandeep Seksaria, Macho Hint
MUMBAI: Innerwear is no longer a product of necessity but even a lifestyle marker. While the industry only has five major players – Lux, Amul, VIP, Chromozome and Jockey, — in the organised sector, there is still potential for them to tap the untapped consumer who is fickle and changes products as and when there is a new disruptor in the market.
Amul Macho has launched its sub-brand Macho Hint along with a TVC with brand ambassador Tiger Shroff with the tagline ‘Fashion Bade Aram Se’. The company wants to capture 40 per cent market share in fashion innerwear segment by 2020.
The innerwear industry in India is said to be over Rs 30,000 crore. The growth potential is vast as people shift from pyjamas to t-shirts, track pants and boxers.
Macho was launched in 2005 and has become one of the highest selling and fastest growing innerwear brands in the country. Macho operates in the mid-segment innerwear market. Macho Hint director Sandeep Seksaria says, “As part of our business strategy the brand is repositioning itself as a fashion led brand thus we are launching Macho Hint. We are confident that the new range of products in different colours and designs will help us in reaching the masses, especially the customers who are looking for comfort and fashion.”
The brand wants to create a perfect mix of style and comfort and is aimed at the youthful and fashionable consumer. One of the main features of the new range is that none of the prints will be repeated in the next range of products. Made from 100 per cent premium combed cotton, the lowers and uppers guarantee to maintain shape and appearance, wash after wash.
On the marketing front, the products will be advertised heavily on television followed by a bite size of outdoor and digital. On television, the ad starring Shroff will be aired across all major GECs, news channels, movie channels and music channels. Macho Hint has become the associate sponsor for many reality and GEC shows in Hindi and other regional languages that are aired on Sony, Colors and Zee.
Speaking about the heavy investment on television, Seksaria says, “We have always been big on television as that enables us to reach a mass audience. There is no better way to advertise in India other than television.”
It is interesting to note that the brand does not believe in shelling out money for digital on a larger scale. Defending his case, he says, “We talk about OTT being the next big thing for advertisers but how much of the population is actually watching content on OTT platforms? I think only 2-3 per cent! And the audience that is watching content on OTT platforms is not our customer.”
The three key channels to distribute are general trade, modern retail outlet and online. Innerwear as a category relies heavily on general trade which occupies 90 per cent of the market followed by modern trade at 8 per cent and online channels at a mere 2 per cent. Seksaria, however, is optimistic that in the next 10 years, modern trade will contribute to 30-35 per cent of its sale and a major chunk will be from modern trade (60 per cent) which is already growing 100 per cent y-o-y.
The products range of Macho Hint will be available in all modern trade stores India through its strong network of dealers. Priced between Rs 150-250, the products are targeted at males in the age group of 14-45.
Going forward, the company will also launch its casual wear range in February which will include boxers and track pants. That is another untapped market by Indian players which has huge potential. The lounge/casual wear category in India is dominated by international players including Jockey, Jack & Jones, Hanes, Flying Machine along with premium brands like Tommy Hilfiger, U.S Polo and Fcuk.