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Category: Brands

  • Sodexo, Zone Startups launch enterprise foodtech program

    Sodexo, Zone Startups launch enterprise foodtech program

    MUMBAI: Hospitality company Sodexo , in partnership with Zone Startups, has announced an Enterprise Foodtech Program—an initiative to work with Indian start-ups and closely connect with the local digital and innovation ecosystem to strengthen food offers for its clients and consumers. The program is an effort to extend Sodexo’s Open Innovation Program that is now focusing on Asia Pacific – India and China to explore market-leading innovations.

    Sodexo On-Site Services India country president Rishi Gour said, “By associating with innovative start-ups, we aim to transform not only the perception of workplace cafeterias but also the way we operate and serve consumers. With start-ups offering innovative technologies and business models, we look forward to creating new services together and generate a differentiated experience for our consumer. It will allow us to reach consumers in a way we did not do before, create better connections and deliver better customer-centric services and experiences”.

    The first cohort of the accelerator program under the partnership with Zone Startups in India is dedicated to identification of new technology and corporate food models, for which start-ups can apply through a dedicated website. Sodexo and Zone Startups will collaborate to identify, assess, test, and validate the most relevant start-ups to coach and run pilots within a Sodexo context.

    The one-year program aims to bring new food experiences to Sodexo’s corporate clients and consumers. Overall, the partnership will help Sodexo India to closely work with local digital and innovative players in sourcing and accelerating new technologies and business models for Sodexo business offers.

    Sodexo chief digital and innovation officer Belen Moscoso Del Prado said, “We are deploying local initiatives under a global strategy of moving closer to our consumers through such strategic partnerships and are therefore keen to work closely with Zone Startups on attracting partners with leading-edge technologies and emerging business models. We are sure that this partnership will bring new energy to Sodexo’s business in India, and even inspire innovation across other markets.”

    Zone Startups India managing director Ajay Ramasubramaniam said, “We are pleased to partner with Sodexo to co-create this first of its kind open-innovation program in the enterprise food experience space. This program opens up collaborative avenues for start-ups working in emerging food services. Sodexo's global domain expertise and large consumer base is a strong ally for selected start-ups to attain scale at speed.”

  • TAM AdEx reveals print, radio reducing spend on TV

    TAM AdEx reveals print, radio reducing spend on TV

    MUMBAI: A recent report created by AdEx, a part of TAM Media Research, has revealed how television medium uses others mediums i.e. print and radio for its own advertising and vice versa.

    As per the report, television has been increasing ad-spends on the print medium for the past three years—it spent 85 per cent of its ad revenue on print in January-September 2016, followed by 94 per cent and 95 per cent during the same period in 2017, and 2018 respectively. The subsequent ad-spends on radio dipped from 15 per cent in 2016 to 6 per cent in 2017, and 5 per cent in the current year.

    On the other hand, print has been deducing its ad-spend ratio on TV to radio. In January-September 2016, it spent 85 per cent on TV and 15 per cent on the radio. In the following year, the ratio was 83 per cent and 17 per cent respectively, while it further changed to 82 per cent and 18 per cent in 2018.

     

    Radio also has been reducing its ad expenditure on TV. As per the report, radio medium spent 91 per cent share of its ad expenditure on TV in January-September 2016 and decreased it to 83 per cent in 2017. There had been a slight increase in the expenditure in 2018 as compared to the previous year, but the share remained much less than 2016, at 85 per cent. The subsequent expenditure on print medium was 9 per cent, 17 per cent, and 15 per cent, respectively.

     

    On a related note, India is one of the top countries when it comes to investing money in ad-expenditures. As per the latest report revealed by GroupM, the media investment arm of WPP group, India will rank third globally in terms of ad-expenditures in the coming year, contributing $ 1.35 billion to worldwide spends.

    An Indian Brand Equity Foundation (IBEF) report of March 2017 highlighted the market size of various media terming print as the biggest contributor to the sector, accounting for almost 41.2 per cent of the total advertising revenue, followed by TV (38.2 per cent) and other modes including radio, outdoor, and cinema collectively contributing 10 per cent. The share of digital stood at 11 per cent.

  • Artimas Fashions debuts One8 innerwear look of Virat Kohli

    Artimas Fashions debuts One8 innerwear look of Virat Kohli

    MUMBAI: Artimas Fashions Private Limited, and licensee of One8 innerwear brand showcased the first look of its innerwear range today.

    One8 innerwear collection includes socks, innerwear and sleepwear. Staying true to its brand philosophy, One8’s subtle branding, look and feel emphasizes the simplicity and personal style of the cricketer par genius, while the dynamic colours of the products reflect Virat Kohli’s on-field persona.

    Elaborating on the first look of the One8 innerwear collection, Mr. Nischal Puri, Director, Artimas Fashions Pvt. Ltd., stated, “Dynamism and vitality forms the ethos of brand Virat Kohli. It deserves very sophisticated and strategic imagery. Over last several months we have been perfecting the look of One8 innerwear. We are happy with the end product which shall do justice to Virat as a brand and its commercial value. Through One8 we plan to shake up the stereotype that come along with the premium innerwear category through innovative product offerings.”

    Commenting on the look unveil of innerwear products from One8, Indian Cricket Team Captain, Virat Kohli, said, “I am extremely enthusiastic and optimistic about releasing the One8 innerwear campaign. We look forward to connect with the consumers through this new range of premium innerwear from One8. We have been dedicating our resources to perfect the look and feel of the products and are confident it will appeal to the consumers looking for a premium innerwear brand. We will soon be launching the entire range of products.”

    Speaking about the campaign, Mr. Udit Todi, Senior Vice President, Lux Industries Ltd. said, “One8 is set to fill the gap of a significant product offering and marketing innovation in the premium innerwear domain. The exciting look of the product range is in conjunction with the imagery and ethos of Virat as a personality.”

    Mr. Saket Todi, Senior Vice President, Lux Industries Ltd. added, “Through One8 innerwear range, we aim to fill the need based vacuum in the premium innerwear category. We do hope One8 will become the most preferred brand in the premium category representing the youth of India.”

    The One8 logo is also stunningly different, stylish, and bold. Each product from the One8 collection resembles Virat’s bold and outgoing personality while also sticking to his passion for an active lifestyle. The high-end innerwear, socks, and sleepwear that will be manufactured by Lux Industries will incorporate One8’s branding, look and feel. One8 is focused on providing the best quality for their products alongside the much necessary comfort that will instantly catch the eyes of the younger generations.

  • Asian consumers want brands to align with relatable social causes: Kantar

    Asian consumers want brands to align with relatable social causes: Kantar

    MUMBAI: As per a report titled ‘Purpose in Asia’ from Kantar, consumers in Asia want brands to align with issues that matter to them. The report finds that people favour brands that engage in social issues – provided these are the causes that matter to them personally.

    “Nine in ten consumers in the region want brands to get involved in the issues they care about, meaning that an authentic brand purpose is now an expectation as opposed to a bonus,” the report reads.

    “Aligning with the issues that matter to consumers also makes business sense. 60 per cent of people questioned said they were more likely to buy brands aligned with their views, and the same number said they would be happy to pay ‘a little more’ for brands with sustainability credentials,” it adds.

    The study also reveals a disconnect between the causes that dominate global media and international brand campaigns, and the issues that matter to consumers in Asia. While climate change and gender equality were the two high-profile issues most likely to be seen by people, causes closer to home mattered most to them personally, such as health and wellbeing, or ending poverty. These two topics appeared within the five most important issues for all countries questioned and appeared alongside issues such as quality education and hunger in emerging markets, and decent work and economic growth in developed markets.

    The report also mentions that consumers in Asia are quick to challenge brands that outwardly supported a cause, but at the same time have problems with their own business practices. “Developed markets were more skeptical of brands’ involvement. Only 33 per cent of Australians felt that brands were able to authentically engage with issues, in comparison to India where 74 per cent perceived it as trustworthy brand activity,” it states.

  • Whisper collaborates with Girliyapa to launch ‘Girls Hostel’

    Whisper collaborates with Girliyapa to launch ‘Girls Hostel’

    MUMBAI: As a part of its ongoing #MeriLifeMereRules campaign, Whisper has collaborated with Girliyapa to launch ‘Girls Hostel’. The 4-part original weekly show will release on 7 December 2018 and features Ahsaas Channa, Simran Natekar, Srishti Srivastava, and Parul Gulati in pivotal roles.

    Commenting on Whisper’s association with the show, P&G India business leader – feminine care Chetna Soni said, “Whisper has always epitomised the qualities of strength, vigor, and empowerment in women through its communication. Through path breaking campaigns such as ‘Touch the Pickle’, ‘Like A Girl’, and ‘Sit Improper’, Whisper has consistently encouraged girls to break free from baseless restrictions imposed upon them. And now, continuing on the same stride with our ongoing #MeriLifeMereRules campaign that aims to inspire young girls to live life by their own rules, we are incredibly excited to continue our partnership with Girliyapa.”

    Girliyapa creative head Nidhi Bisht said, “At Girliyapa, it is our endeavor to weave stories about women and bring forth real and relatable experiences. Glad that Whispers campaign to empower and encourage women aligns with ours. ‘Girls Hostel’ is a simple story about the bonds of friendship that help us deal with myriad issues of our lives and it marks our attempt at providing a female perspective to the unforgettable phase of college life.”

    The #MeriLifeMereRules campaign is a continuation of Whisper’s efforts towards empowering women to be unstoppable, and shun the many limitations forced upon them by the society at large. Their past campaigns, ‘Touch the Pickle’, ‘Like A Girl’ and ‘Sit Improper’ have won numerous awards, and have been loved by the audience in equal measure

  • BookMyShow introduces ‘Activities’ section

    BookMyShow introduces ‘Activities’ section

    MUMBAI: With the aim to enhance entertainment options for its users, BookMyShow recently added ‘Activities’ section across its platforms. The section allows the users to browse through options around food and drinks, nightlife, amusement parks, adventure, gaming, and unique tours.

    ‘Activities’ encompasses options ranging from Sunday brunches, food festivals, karaoke nights, ladies nights, and Bollywood nights to theme parks, water parks & resorts, snow parks, and gaming zones along with offering information and tickets for out of city options like camping, trekking, paragliding, scuba diving, helicopter rides, and hot air ballooning amongst others. The category also covers popular vacation spots like water sports activities in Goa, heritage tours, Kathakali dance shows in Kochi, and many more.

    The new option will be active across the country in cities like Mumbai, Delhi NCR, Bengaluru, Hyderabad, Pune, Chennai, Kolkata, Ahmedabad, Indore, Chandigarh, Jaipur, Goa, Kochi, Vizag, Lucknow, and many more.

    BookMyShow COO-non-movies Albert Almeida said, “Activities is an addition to our already wide-range of out-of-home entertainment options available on BookMyShow. It will offer users a wide variety of experiential activities and events in their city to choose from.”

    He further added, “By giving our large community of users many more options to choose from, we aim to fill a need-gap that exists and provide the convenience of booking across a slew of activities. We are confident that the consumption for this category will see an upsurge and further re-enforce our proposition of being a go-to for all forms of out-of-home entertainment.”

  • Diageo named Britain’s Most Admired Company 2018

    Diageo named Britain’s Most Admired Company 2018

    MUMBAI: British multinational alcoholic beverages company Diageo has been named as Britain’s Most Admired Company 2018 by Management Today. This is the fourth time that Diageo has won this accolade since the ranking was established in 1990.

    Along with it, Diageo also scooped two individual category awards; for quality of management and corporate governance.

    Commenting on the award, Diageo CEO Ivan Menezes said, “This award is recognition of the hard work and dedication of our 30,000 colleagues around the world who are all making Diageo a stronger, better performing company. We are focused on delivering consistent performance, while bringing our purpose to life at work and in our communities; by creating a positive role for alcohol in society and through our work on inclusion, diversity, skills and empowerment. While we have a lot more to do, we’re proud to be building a company for the long-term and intend to fly the flag for great British exports on the global stage for decades to come."

    In addition to being named Britain’s Most Admired Company, Diageo has also been named amongst the 50 Best Places to Work UK by Glassdoor. 

    Commenting on its ranking in the Glassdoor’s Best Places to Work UK, Diageo Europe HR director Joan Hodgins said, “I am delighted that Diageo has been named as one of Glassdoor’s Best Places to Work in the UK. We know that the success of our business depends on the contribution of our people. We are firmly committed to creating an environment where all our employees feel included, valued and able to perform at their best and today’s announcement is recognition of the progress we have made as a company to achieve this.”  

    Britain’s Most Admired Company (BMAC) is compiled by asking Britain’s largest companies and leading employers across 24 sectors to peer review each other against 12 criteria. The research is carried out by third party organisation.

  • Mondelez India launches Oreo Cadbury Dipped

    Mondelez India launches Oreo Cadbury Dipped

    MUMBAI: Mondelez International’s biscuit brand Oreo is expanding its trajectory in India with the launch of Oreo Cadbury Dipped – Oreo cookies coated in deliciously smooth chocolaty Cadbury. As per the company this is in line with Mondelez International’s vision of ‘Snacking Made Right’, which promises to offer the consumers the right snack, for the right moment, made the right way.

    The launch opens up a new segment for Mondelez India, after entering the Creams segment with Oreo and Cookies segment with Bournvita Biscuits. Mondelez India head – biscuits category Sudhanshu Nagpal said, “The launch of Oreo Cadbury Dipped stems from our constant endeavour to expand the brand’s narrative and consumption occasions. As Oreo has always stood for bringing people together, we bring to them a winning combination of the yummy crème filled chocolaty cookie layered with the iconic taste of chocolaty Cadbury.”

    He further added, “We believe that Oreo Cadbury Dipped will further strengthen our position in the fast emerging chocobakery segment, which is truly a cross pollination of our iconic Chocolate and Biscuit category, delivering a delightful and unique experience for the consumer. After Oreo and Bournvita Biscuits, the launch of Oreo Cadbury Dipped will certainly open up interesting avenues in the snacking domain.”

    The launch of Oreo Cadbury Dipped will be supported by a 360-degree communication campaign, designed to demonstrate the unique multi-textural eat experience, combining the crunchy Oreo cookies with smooth Cadbury, which will include a new TVC, innovative outdoor and digital campaigns, and strong in-store visibility. The launch of Oreo Cadbury Dipped kicked-off with an exclusive preview tie-up with ABRL More Megastores and Flipkart and will be available in two SKUs – INR 20 and INR 60.

  • BJP leads ad-insertions for August-November 2018

    BJP leads ad-insertions for August-November 2018

    MUMBAI: The general elections of 2019 are just around the corner and for the past few months a feirce political battle is ensuing in some of the major Indian states including Madhya Pradesh, Telangana, and Rajasthan. No party is leaving any stone unturned in promoting its agendas in this politically charged season but Bhartiya Janata Party (BJP) is surely leading this battle of advertisements.

    As per ad-insertion calculation for the period of August-November 2018 – released by AdEx India, a part of TAM Media Research – BJP tops the share of advertisements across television, print, and radio at 58 per cent, which is nearly 2.5 times more than the rival Congress. However, they both collectively contribute a massive 85 per cent to the overall ad-insertion share of political parties.  

    The following parties lag much behind in terms of ad-insertions with Telangana Rashtra Samiti (TRS) and Jana Sena Party contributing three per cent and two per cent respectively, given the state assembly elections in Telangana.Regional Party Dravida Munnetra Kazhagam (DMK) stands at the 5th position with two per cent ad-insertions that can be attributed to the death of  M Karunanidhi  in August.

    Meanwhile, BJP topped the ad-insertions in central Indian state of Madhya Pradesh that went into polls on 28:November as well, owing 73 per cent share. The state also saw a rise in ad-insertions made by the political parties on TV (1.9 times) and radio (2.3 times) as compared to the previous assembly elections. However, the ad-insertions in the print medium saw a dip of 74 percent.

  • Virat Kohli reveals own fragrance brand One8

    Virat Kohli reveals own fragrance brand One8

    MUMBAI: Indian sports icon Virat Kohli has launched his brainchild One8 Fragrances giving his fans an insight into his 'hitherto hidden playful, candid, light-hearted, and jovial personality'. As revealed by the Brand, One8 Fragrances is a culmination of all the unfamiliar characteristics of Virat’s personality, a celebration of his philosophy and approach towards life – to be ‘Always on’.

    The marquee product offerings by One8 Fragrances include pocket sprays starting from as low as Rs 75, along with deodorants – including Aqua, Willow, Intense, Active, Fresh, and Pure – priced at an extremely affordable price point of R 225. The collection also has a range of Eau De Parfum such as Aqua, Intense, Fresh and Pure, which are priced at INR 1,495.

    The fragrances have been created by some of the most premium French Perfumeries. With this collection, One8 Fragrance aspires to provide the masses with access to luxury at an affordable price.

    Sharing an insight about the One8 brand, Virat Kohli said, “One8 is very close to my heart. Through the brand and its collections, I want to connect with my fans on a deeper level and give them an access to the candid and joyful side of my personality that has not been seen before. I want everyone to be closely involved in my journey, grow with me, and celebrate being fun yet focused, giving it one’s all and living harmoniously without compromising. The launch of One8 Fragrances is an extension of this brand proposition – and of my personality.”