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Category: Brands

  • Zoff adds spice to digital with chef Natasha Gandhi as first ambassador

    Zoff adds spice to digital with chef Natasha Gandhi as first ambassador

    MUMBAI: When it comes to adding flavour, Zoff Foods has turned up the heat by roping in Masterchef India Season 6 finalist and Forbes India Top 100 digital star, chef Natasha Gandhi, as its first digital ambassador.

    The move marks a milestone in Zoff’s next growth phase, coming on the heels of its expansion into ready-to-cook gravies and offline retail tie-ups with Reliance Retail and D-Mart. For one of India’s fastest-growing spice brands, the collaboration is all about blending innovation with scale and adding a dash of star power to its storytelling.

    Chef Natasha Gandhi, who is also the founder of House of Millets, brings with her a reputation for healthy, millet-based recipes and clean-label cooking. Her digital presence resonates strongly with young households seeking authenticity and convenience, a perfect match for Zoff’s vision of making modern Indian kitchens both healthier and easier to manage.

    From whole and powdered spices to gourmet essentials, Zoff’s portfolio is designed for India’s evolving tastes. With Natasha’s recipes and digital voice anchoring campaigns, including past hits like #UnfilteredBandhan and #goldenglowwithzoff, the brand hopes to spark new consumer movements around flavour, health, and convenience.

    “For us, it’s about empowering every home cook,” said Zoff Foods co-founder Akash Agrawalla. “With Natasha’s expertise and relatability, we see an opportunity to inspire households to put on their chef hats and trust Zoff as a kitchen partner.”

    Chef Natasha echoed the sentiment: “This is not just about recipes, it’s about inspiring Indian households to embrace healthy eating and making flavourful cooking effortless. Zoff stands for purity and innovation, which is exactly what people want.”

    With 450 plus products across skincare, haircare, bath and body already under its belt, Zoff’s foray into digital-first food storytelling looks set to redefine the spice aisle, one millet recipe at a time.

  • Nushrratt goes au naturel as face of Oshea’s herbal beauty mission

    Nushrratt goes au naturel as face of Oshea’s herbal beauty mission

    MUMBAI: When movie star Nushrratt Bharuccha says yes, she does it with her skin in the game. The actress has been named the new brand ambassador for Oshea Herbals, one of India’s most trusted herbal personal care names, in a move that blends glamour with green goodness.

    For more than a decade, Oshea has been crafting nature-led, science-backed personal care across skincare, haircare, bath, body, and professional ranges. With over 450 products to its credit, the brand has built its reputation on authenticity, safety, and quality qualities it believes Nushrratt embodies to perfection.

    Oshea Herbals CEO & MD Jeetendra Kumar Kundalia calls her “modern, relatable, and confidently real,” while co-founder Yash Kundalia believes her energy will help spark a deeper connection with today’s generation.

    The actress herself is equally upbeat: “I’ve always admired how Oshea channels the power of nature into wonderful products. What resonates most with me is their simplicity and honesty. It’s not just about skincare, it’s about embracing who you are.”

    The partnership will see Nushrratt fronting Oshea’s campaigns across television, print, digital, and on-ground activations, bringing the brand’s “simple, safe, and real” philosophy closer to millions of Indian homes.

    For Oshea, this isn’t just another star endorsement, it’s a reminder that timeless beauty lies not in filters, but in nature’s own formulas. And with Nushrratt in the picture, that story looks set to glow brighter.

  • Policybazaar for Business adds medical stalwarts to advisory board

    Policybazaar for Business adds medical stalwarts to advisory board

    MUMBAI: Policybazaar for Business, the corporate arm of one of India’s largest insurance platforms, has bolstered its advisory board by bringing in three distinguished leaders from the medical fraternity: air marshal (retd) dr Rajesh Vaidya, dr Arun Gupta, and dr Mohit Mathur.

    The move strengthens the company’s focus on Professional Indemnity (PI) for doctors: a cover still under-penetrated in India despite rising medico-legal cases, AI-driven diagnostics, and evolving patient rights. It also enriches Policybazaar for Business’ Employee Health & Wellness vertical, particularly in preventive care, compliance, and critical illness management.

    The new members bring diverse expertise: AVSM, VSM, air marshal (retd) and former DG medical services (air) dr Rajesh Vaidya, who managed healthcare delivery for over 1.5 lakh personnel across 100 plus facilities. A decorated officer and reformer, he pioneered large-scale health programmes and worked with the WHO on public health strategy.

    Delhi Medical Council, former president, Dr Arun Gupta, with over 4,000 medico-legal cases adjudicated: A leading authority on ethics and compliance, he has delivered 600 plus lectures shaping discourse on medical law and litigation risk.

    Veteran anaesthesiologist and critical care leader, formerly with Max Super speciality hospitals, Gurgaon and Dwarka, Dr Mohit Mathur: Recognised with the Sushruta Award (2021), he has advanced ICU medicine and trained multidisciplinary teams.

    Commenting on the development, Policybazaar for Business, head, Sajja Praveen Chowdary said, “Professional Indemnity for Doctors and Employee Health & Wellness are critical verticals for us. The addition of these dignitaries gives unprecedented strength to our efforts  helping us safeguard doctors in a complex medico-legal environment while also designing new-age covers for risks emerging from AI-driven diagnostics and modern treatment protocols.”

    With this expansion, Policybazaar for Business builds on its decorated advisory board, which already includes Ajit Kumar, AV Rao, and S Nagaraj. The strengthened panel reflects the brand’s commitment to addressing the evolving insurance needs of corporates, hospitals, and healthcare professionals.

  • Oberoi Realty honours engineers with inspiring video this Engineers’ Day

    Oberoi Realty honours engineers with inspiring video this Engineers’ Day

    MUMBAI: On Engineers’ Day, the luxury real estate developer unveiled a special tribute video saluting the minds that turn blueprints into landmarks. The film celebrates engineering not just as a science of structures, but as the art of shaping communities, where precision meets imagination.

    From the first sketch on paper to towers that redefine cityscapes, the video reflects the patience, creativity, and discipline that lie at the heart of progress. It is a reminder that while steel and concrete may build walls, it is engineering vision that creates spaces where people truly live, connect, and thrive.

    Oberoi Realty, senior vice president & head of marketing and corporate communications, Sarina Menezes summed it up and said, “Engineering is about people: their aspirations, their comfort, and the way they experience life. Engineers blend precision with purpose and innovation with integrity. Their expertise allows us to create developments that stand for connection as much as progress.”

    Every frame of the tribute highlights how engineers bridge ambition with detail, transforming possibility into reality and leaving behind legacies that endure for generations.

  • HTCS checks out with 40 million dollars savings in Warehouse digital revamp

    HTCS checks out with 40 million dollars savings in Warehouse digital revamp

    MUMBAI: When retail meets reboot, the savings add up. Tata Consultancy Services (TCS) has inked a strategic partnership with New Zealand’s The Warehouse Group (TWG) to modernise its technology backbone unlocking up to 40 million dollars in licence and managed service cost savings over five years.

    The tie-up will see TCS consolidate platforms, trim technical debt and sharpen efficiencies across TWG’s end-to-end retail chain, from merchandising to supply chain. But it’s not just about cost-cutting: the IT giant will also help upskill TWG’s workforce in digital and AI capabilities, setting the stage for smarter, faster, and more resilient operations.

    TWG Group CEO Mark Stirton called the deal “a significant step forward” after a year of belt-tightening. “TCS will build on our current cost initiatives and unlock the capability and capacity to obtain more value from the technology investments we’ve made to date,” he said.

    For TCS, which already partners with the world’s top 10 retailers, the pact underscores its growing footprint in New Zealand. The company has been active in shaping the region’s digital future, from launching the Asia Pacific Digital Sustainability Index in 2022 to running STEM empowerment programmes like GoIT and GoIT Girls to inspire the next generation of innovators.

    Armed with AI-powered platforms like TCS Omnistore for unified commerce and TCS Optumera for data-led merchandising, the consultancy brings both scale and smarts to the table. Tata Consultancy Services president for growth markets Girish Ramachandran summed it up: “We are committed to supporting one of New Zealand’s most iconic retail brands in streamlining systems and enhancing capabilities through AI adoption laying the foundation for sustained, long-term value creation.”

    With efficiency, innovation and sustainability stitched into its plan, TWG’s latest retail chapter promises to be more than just business as usual, it’s retail therapy for the digital age.

     

  • Healthok pops up with Haldiram’s for a pure veg twist this Navratri

    Healthok pops up with Haldiram’s for a pure veg twist this Navratri

    MUMBAI: When Navratri calls for nine days of purity, Healthok and Haldiram’s are serving a dose of devotion with a side of wellness. Mankind’s Healthok, India’s pure vegetarian multivitamin brand, has teamed up with Haldiram’s Nagpur to champion health for vegetarians during the festive season.

    The campaign rolling out across 76 Haldiram’s outlets in Maharashtra, Madhya Pradesh, Gujarat and Chhattisgarh reminds devotees that just as they trust Haldiram’s for pure veg delicacies, they can count on Healthok for vegetarian nutrition. Adding to the flavour, a co-branded digital video is running on YouTube and Instagram, while Healthok tablets and gummies are now stocked at participating Haldiram’s stores.

    “Navratri is when millions turn to pure vegetarian living. We want them to approach Healthok with the same trust they have in Haldiram’s,” said Mankind Consumer Products vice president for sales and marketing head Joy Chatterjee. He added that the tie-up amplifies the brand’s “24 Hour Active Energy” promise and cements its vegetarian-first positioning.

    Haldiram director Neeraj Agrawal echoed the sentiment: “Our dedication to high-quality vegetarian food aligns perfectly with Healthok’s mission. Together, we make it easier for vegetarians to lead a healthier life.”

    From temple visits to thali feasts, Navratri is a season where tradition meets lifestyle choices. With this collaboration, two household names are making sure that while plates stay pure, energy levels stay powered because devotion deserves a healthy boost.
     

  • Soframycin brings care to Lalbaugcha Raja with ‘Bhakti Aapki Care Hamari’

    Soframycin brings care to Lalbaugcha Raja with ‘Bhakti Aapki Care Hamari’

    MUMBAI: Every year, lakhs of devotees walk barefoot, stand in long queues, and brave crowded lanes for a glimpse of Bappa at Lalbaugcha Raja. In this journey of faith, cuts, blisters, and skin discomforts often become companions.

    Encube Ethicals’ trusted antiseptic brand, Soframycin, brought its purpose-driven campaign Bhakti Aapki Care Hamari to life during Ganesh Chaturthi 2025 at one of India’s most iconic and revered pandals. At a festival where faith draws millions, Soframycin stepped in to ensure that devotion could continue without interruption, by caring for the small injuries and discomforts devotees faced along the way.

    This year’s initiative created a truly integrated experience, from a heartfelt campaign film shot at Lalbaugcha Raja capturing devotees’ journeys, to the on-ground distribution of over 25,000 care samples supported by Look-walker teams and a giant Soframycin inflatable, along with special product gifting for karyakartas and volunteers, and a digital layer of comic-style posts, contests, and vox pops that raised awareness about festive injuries while highlighting Soframycin’s quick healing promise.

    The campaign brought Soframycin’s new message Bhakti Aapki Care Hamari alive at Lalbaug, evolving the brand from a trusted antiseptic to a cultural companion during one of India’s most cherished spiritual gatherings.

    With a 1.9 milion plus digital reach and direct engagement with lakhs of devotees, the initiative amplified Soframycin’s presence while deepening its emotional connect with communities of faith.

    “Ganesh Chaturthi is about devotion, community, and care. With Bhakti Aapki Care Hamari at Lalbaugcha Raja, we extended Soframycin’s promise of protection and healing directly to devotees. Seeing thousands walk barefoot with faith, and being able to provide comfort through our care kits, was truly fulfilling,” said business head – India formulations, Encube Ethicals, business head – India formulations, Dinar Mhatre.

    The campaign was conceptualized and executed by BigTrunk Communications, Soframycin’s digital marketing partner. “This campaign shows how tradition and modern engagement can come together. From on-ground activations to amplification across Instagram, Facebook, and YouTube, we created a holistic experience that celebrated both devotion and care, reaching nearly 2 million people,” said BigTrunk Communications, founder & md, Bharat Subramanian .

     

  • Akzo Nobel India marks five years of ‘Dulux Assurance’ with witty new campaign

    Akzo Nobel India marks five years of ‘Dulux Assurance’ with witty new campaign

    MUMBAI: Akzo Nobel India, the maker of Dulux paints, is celebrating five years of its ‘Dulux Assurance’ programme with a new campaign that asks a cheeky question: What’s better? The unmatchable quality of Dulux paints or the unbeatable Dulux Assurance warranty.

    Conceptualised by Lowe Lintas and directed by acclaimed filmmaker Prasoon Pandey, the “Lage Shaandaar, Chale Shaandaar” TVC plays out this dilemma in a lighthearted banter between characters, only to conclude that Dulux homeowners get the best of both worlds.

    “For over 70 years in India, Dulux has been synonymous with world-class quality. The assurance programme reflects both our confidence in that quality and the trust consumers place in us,” said Akzo Nobel India Limited, chairman and managing director, Rajiv Rajgopal.

    Adding to this, Akzo Nobel India, executive director, Rohit Totla noted that Dulux Assurance was introduced in 2021 as the industry’s first promise for colour, finish, and coverage, and was later expanded into a comprehensive warranty programme in 2023. “In just five years, Dulux Assurance has infused new confidence and is helping families across India, from Vellikulangara in Kerala to Nalbari in Assam, flourish with the magic of Dulux,” he said.

    The Dulux Assurance journey has grown from its original “A coat of trust in every stroke” positioning to today’s celebratory “Lage shaandaar, chale shaandaar.” Pandey’s direction brings the story to life with trademark humour and visual charm.

    Lowe Lintas, president – creative, Vasudha Misra added, “Some projects drain you, but this one re-energised us. Finding a fresh take on the warranty conversation and bringing it alive with Prasoon’s vision was an inspiring process.”

    The integrated campaign launches with the TVC and will expand across connected TV, social media, digital platforms, and festive activations, reinforcing Dulux’s message of quality, durability, and peace of mind.

  • Sania serves up a bold shot with Boldfit as athlete, investor, and designer

    Sania serves up a bold shot with Boldfit as athlete, investor, and designer

    MUMBAI: When Sania Mirza picks up a racket, history follows. Now, the six-time Grand Slam champion is turning her legendary forehand toward the boardroom, joining Boldfit not just as an athlete, but also as an investor and co-creator of its newest range of tennis rackets and pickleball paddles.

    The Bengaluru-headquartered sports and fitness brand, founded in 2018, has built its name on high-performance apparel, footwear, and equipment. With Sania on board, Boldfit is swinging into racket sports with fresh ambition, aiming to make tennis and pickleball more accessible to India’s 1.4 billion-strong sporting population.

    “Pickleball is exploding across all age groups, while tennis has always been my first love,” Sania said. “Partnering with Boldfit lets me bring my years of experience into designing gear that’s lighter, durable, and truly built for Indian players. My hope is to inspire more people to pick up a racket and fall in love with these sports.”

    Boldfit’s “Boldfit Athlete” roster already boasts names like cricketer KL Rahul, and Sania’s addition signals its intent to become a multi-sport powerhouse. Rahul summed it up: “Her joining Boldfit goes beyond equipment, it’s about inspiring millions to embrace sport as part of life itself.”

    The tie-up also puts pickleball, the world’s fastest-growing sport firmly in Boldfit’s sights. By developing performance-driven paddles alongside Sania, the brand hopes to capitalise on the sport’s surging popularity, supported by new courts and a growing community.

    For Boldfit founder and CEO Pallav Bihani the partnership reflects the company’s broader mission. “Sania isn’t done making history, and we’re thrilled she’s starting this bold chapter with us,” he said. “This is about giving aspiring Indian players access to products designed with the insight of a legend.”

    With tennis, table tennis, pickleball, and cricket already in its portfolio, Boldfit is steadily cementing its reputation as the sporting glue of modern India. And with Sania’s backing, the brand seems set to rally an entire generation toward sport as lifestyle not just pastime.

  • The Sancy cuts a fine figure as Chandan Allen brings label home to India

    The Sancy cuts a fine figure as Chandan Allen brings label home to India

    MUMBAI: Fashion, when stitched with purpose, always fits better. Mumbai-born, California-based designer Chandan Allen has brought her ready-to-wear label The Sancy to India, unveiling a debut collection that reimagines accessible luxury through the lens of craftsmanship and cultural depth.

    Launched as a digital-first brand, The Sancy offers a curated range of tops, tailored bottoms, dresses, and jumpsuits designed for women who crave elegance without excess. Priced between Rs 3,500 and Rs 8,500, the collection positions itself firmly in the premium yet attainable bracket, balancing refinement with responsibility. Each garment is crafted in Allen’s Mumbai atelier using sustainable practices, turning everyday pieces into lasting wardrobe investments.

    Among the early favourites are the Teres Shift Dress, Linearis Shift Lace Dress, Encelia Wrap Skirt, and Carissa Printed Dress. With clean silhouettes, heritage-inspired detailing, and a muted colour palette, the line promises both versatility and timeless appeal.

    Allen’s own journey reads like a global design itinerary. Trained at Central Saint Martins in London, she honed her skills blending Indian handcraft with European precision. Years spent in Cape Town and California sharpened her eye for lifestyle-driven fashion, and in 2009 she set up Chandan Allen Designs Pvt. Ltd. in Mumbai. The Sancy, born out of this trajectory, is her answer to fast fashion’s fleetingness: garments built to last, imbued with artistry and meaning.

    “The Sancy is not just a fashion label, it’s a conversation between heritage and modernity,” Allen says. “My Indian roots anchor me in craft, while my global exposure sharpens the silhouettes. Together, it’s about creating pieces with longevity, not just seasonal appeal.”

    Currently available only through thesancy.com, the label will soon expand offline with a flagship Mumbai store, the first step in a larger retail rollout across India’s metros. The strategy mirrors the evolution of Indian fashion retail itself, where consumers increasingly seek story-driven, conscious luxury.

    With sustainability stitched into its seams and style woven into its fabric, The Sancy’s arrival signals that India’s fashion-forward needn’t choose between meaning and modernity, they can now wear both.