ITV

Category: Brands

  • DAN gets Facebook Marketing Partner (Ad-Tech) badge

    DAN gets Facebook Marketing Partner (Ad-Tech) badge

    MUMBAI: Dentsu Aegis Network India has announced that it is now an official Facebook Marketing Partner (Ad-Tech), making it the first global agency network to receive a badging for Ad-Tech, through its flagship platform Dentsu Aegis Network (DAN) Data Labs developed out of India.

    Facebook Marketing Partners are companies that have clearly demonstrated unique capabilities that help marketers scale and achieve efficiency with Facebook marketing and must demonstrate expertise and specialisation.

    Commenting on the badging Dentsu Aegis Network chairman and CEO – South Asia Ashish Bhasin said, “Aligned with our global vision of being a 100 per cent digitally-led business, DAN Data Labs is just the kind of innovation that drives our growth towards that mission. Led by Gautam, the data sciences team has had a record of driving innovation in digital marketing by bringing to the forefront new technologies to transform the way we do business today not only in India, but in several other countries around the globe.”

    DAN Data Labs is a globally scaled platform built by the data sciences division of Dentsu Aegis Network India. It includes a suite of sophisticated products that deliver deep audience insights, ability to activate across platforms and performance optimisation towards various goals. All of this in on a single system that is designed by digital marketers for digital marketers.

    Dentsu Aegis Network chief data officer- South Asia Gautam Mehra added, “We are proud to be recognised by Facebook as a Facebook Marketing Partner and being vetted for excellence in exactly the things needed to drive successful marketing campaigns. Receiving this validation is an added testament to the success DAN Data Labs has enjoyed in the 30+ markets where the platform has delivered efficiency at scale. It is indeed an honor to be the first global agency group to receive this badge and continue to achieve client satisfaction through innovation on a worldwide level. With this new partnership, we hope to continue to build new solutions on the backbone of machine learning and being exposed to even more product alphas from Facebook.”

  • Discovering infertility and fertility treatment

    Discovering infertility and fertility treatment

    Infertility is something which most of us would not even hear two decades back but right now, it is the most heard and discussed topic on the television and ads. What is with this infertility? Is it a deadly disease? For some of you who are hearing the term infertility for the first time, let me tell you that infertility is not a disease. Then what is it? It is nothing but a set of conditions which your body is undergoing because of which your body loses the natural tendency of reproduction or taking part in reproduction. In simple words, women find it difficult to conceive and men find it difficult to make a woman conceive. You can have infertility and still continue to do all the remain thing as perfect as you have done before expecting for reproduction.

    Infertility does not come with any signs or symptoms and the only time you can find whether you are fertile or infertile is when you take a fertility test in some of the best fertility clinics in Bangalore or any other city you belong to. If you had read the above loners carefully, there was a slight on the word ‘natural’. Yes, your body loses the natural tendency but it does not lose the property of fertility.

    The advancements in science and technology is in fact a boon to a lot of us. Right from curing cancer to TB, we have some of the best advancements in medical sciences. Similarly, infertility also has. But the change here is not the cure but the solution. Many ayurvedic practitioners claim that infertility can be reversed but the probability of it happening is very less. Through medical science or to be very specific, through infertility treatment it is possible to give a solution for the inferiority treatment, which is conception. The most common and advanced technology in the field of infertility is IVF which helps in artificial insemination through which conception happens. Choosing the best IVF treatment in Mumbai or any other city you belong to can increase your success rates.

    In general, IVF is done in 2 to 3 cycles and most of them conceive within this. The cost of the treatment is kept at a nominal rate so that it can be availed by all of us. Also, hospitals are coming up with a lot of offers and schemes with can again reduce the burden on your pockets. Infertility treatments are very common and the risks for it have minimized with the advancements in medicine. In fact, IVF treatment is said to have zero risks technically. There is no minimum age or maximum age to perform IVF treatment but generally, it is advised that the women have a good health condition to undergo the procedure. Weak vaginal health may turn out to be costly like having a miscarriage. Hence the sooner the better. All you have to do is to find the right hospital and get yourself evaluated and sit for which will help you understand the treatment completely.

  • Aditya Birla Sun Life Mutual Fund launches podcast with BloombergQuint

    Aditya Birla Sun Life Mutual Fund launches podcast with BloombergQuint

    MUMBAI: Aditya Birla Sun Life Mutual Fund (ABSLMF), in association with BloombergQuint, has launched a podcast series ‘MF101’ with the aim of covering all the essential details pertaining to mutual funds, voiced through industry experts, sector specialists, and fund managers of the company, over 12 episodes. Renowned personal finance influencer Anupam Gupta leads these podcast sessions. The first episode was aired on 28 January.

    As shared by ABSLMF, it has been ceaselessly working to enhance the appeal and knowledge of mutual funds among a wider set of investors and advisors across India. This podcast series is part of many such efforts that the fund house is making to enable investors to understand mutual funds and the different concepts of investing better. The series provides access to valuable insights from important market voices, sector experts, and research analysts, from the fund house.

    Commenting on the series, BloombergQuint CEO Anil Uniyal said, “We are pleased to announce the podcast series in partnership with Aditya Birla Sun Life Mutual Fund and IVM Podcasts, which, we hope, will help listeners gain valuable insights in Mutual Funds. Both Aditya Birla Sun Life Mutual Fund and BloombergQuint have always had their consumers’ best interests at heart, and through the podcast, we also hope to become a one-stop destination for all things related to investment.”

  • Godrej says it’s “All Safe Here” on Republic Day

    Godrej says it’s “All Safe Here” on Republic Day

    MUMBAI: To mark India’s 70th Republic Day, Godrej launched the campaign, “All Safe Here”, featuring a video highlighting Godrej’s contribution to safety and security for the people in the country. The campaign has been conceptualised by Creativeland Asia.

    In a press statement, the brand said, “From securing homes with its unpickable locks to securing workspaces and banks. From helping create beautiful memories in green and safe Godrej homes to keeping germs at bay. From enabling a safe environment for kids at home or at play to fortifying our grounds in an effort to build a Malaria-free future India. From safeguarding the nation by manufacturing key subsystems for BrahMos and other missiles to a commitment towards making the world a lot greener.  Godrej has been continually at it. And will continue innovating constantly, to keep it #AllSafeHere.”

    Speaking about the project, Creativeland Asia chief creative officer Anu Joseph said, “Putting together Godrej’s list of contributions to the nation and how the company touches and safeguards so many million lives every day, is both an enriching and a humbling experience. It’s also poetic in a certain sense. The effort was to say the story in a simple and yet evocative way. That’s what we’ve done.”

    Godrej Group executive director and chief brand officer Tanya Dubash commented, “Godrej’s journey is intertwined with that of our country and we feel passionately about keeping India and our citizens safe. From Goodnight mosquito repellents to critical parts of Brahmos missiles, Godrej has contributed towards providing the nation with products and services that instill a feeling of protection in our consumers. On this Republic day, we reaffirm our commitment towards the nation and will continue innovating and creating products in line with this nation building philosophy.”

    Godrej and Boyce Mfg. Co. Ltd. executive director and president Anil Verma said, “At Godrej & Boyce, our mission has always been about enriching the quality of life every day, everywhere and a key element of this is that people feel safe and secure. It is a matter of pride to see so many of our businesses contributing to the wellbeing of Indians in so many different ways; we are truly privileged and blessed to be able to serve our country and our countrymen. On this Republic Day, we would like to renew our commitment to making all residents of India feel safer and, hence, more free than ever before.”

  • McDonald’s offers decade old menu prices for #10yearchallenge

    McDonald’s offers decade old menu prices for #10yearchallenge

    MUMBAI: While several brands have undertaken the #10yearchallenge in the past few days, McDonald’s latest attempt might be the best take so far. The brand is aggravating nostalgia amongst its patrons by offering its products at 10-year old prices. The offer can only be availed by McDonald’s app users for 10 days starting 23 January.

    The customers can simply show the offer within the app, which was launched by  Hardcastle Restaurants Pvt Ltd earlier this month, to the counter crew while placing the order, at any McDonald’s restaurant across West and South India.

    Hardcastle Restaurants general manager – brand extensions Akshay Jatia said, “As the 10 year challenge gained momentum, we at McDonald’s wanted to do something beyond just posting a picture or putting a post out on the social media. Over years, we have delivered unparalleled value to our customers. Through our own 10 year challenge, we wanted to provide our customers a unique value proposition and reinforce that while we have evolved over the last 10 years, we have not changed – we still continue to deliver unparalleled value.”

    Speaking further on the ‘McDonald’s’ app launch, he added, “We are committed to enhancing our digital capabilities and leveraging technology to deliver enhanced value and convenience to our customers. The new McDonald’s app, that lets our customers avail of a slew of attractive in-store offers at their fingertips, is a step in this direction.”

  • Five tips on how to make your home “homely”

    Five tips on how to make your home “homely”

    Home is our safe zone or shelter after the laborious day. Home is where we find peace and relax; we heal ourselves mentally and physically. It is one of the basic necessities of human life. We decorate our home with different artwork, wall hangings, trendy furniture, vibrant colors, and decorating the floor with different tiles or marbles so as to make our home more attractive, cozy and functional. To help you select furniture that suits your needs, Urban Ladder has the best furniture online in India.

    Here are a few ways to make your home more comfortable

    1. Update your bedding: beds are essentially the best-needed furniture after a tiring day. But what makes us sleep better? The answer is the Mattress. The comfort of the bed comes because of the mattress that is on the bed. The softer it is, the more comfortable it becomes. If you shop online, there are so many available mattress designs in 2019.  Not too many pillows are required. Keep as many actually required. Also, keep a blanket at the foot of the bed to cover in case of cold weather.

    2. Couch and Throw Pillows: couch is where we can relax after work with friends and family watching our favorite movies or TV shows. Couch should not only be selected as per the looks but also comfort. Put pillows on the Sofa so that you can splurge into the pillows while watching TV and relax and choose the pillows according to whatever makes you cozier like wooly cable knit, rich, velvety texture and nubby boucle. Reframe from putting too many pillows.

    3. Dining Table and Chairs: the dining room is where we have our food, and every household requires a comfortable yet trendy dining table and chairs. The table can be decorated with table mats, and table cloth and the chairs can be covered with chair covers to make it look trendy. But comfort comes from the cushion on the chair and the backrest, so choosing the right set matters the most.

    4. Study tables: every household has more or less a study table in the bedroom. As the name suggests, the study table is essentially meant for study and also for decoration of the house. The study tables should be functional and comfortable. One should be at ease to keep complete concentration on the lessons at hand. There are many varieties in the design and sizes of the study table sets available in the market. There is also variation in the materials used in the making like some are made of wood, polymer, steel, and iron. Depending on the requirement the choice needs to be made. 

    5. TV units: sitting and relaxing on the couch while watching your favorite TV Show, you require the ultimate utility from your TV unit. The TV units not only help to decorate your living room but also keep the messy wires from your appliances hidden and provide a better line of sight for the TV set. They also come in different sizes, makes and model designs. Don’t put too many artifacts on the TV unit for decoration as it may hamper the functionality. Choose the TV unit that serves you best and not the one that has a higher cost.

  • Monk Media Network unveils new brand identity on third anniversary

    Monk Media Network unveils new brand identity on third anniversary

    MUMBAI: To mark its third anniversary, Monk Media Network – digital marketing agency, with content, social media, and video production at its core – unveiled its new logo, recently.

    As revealed by the agency, the bright and effervescent pink logo reflects its young and vibrant energy while the speech blurb clearly indicates its commitment to generating brand conversations.

    Monk Media Network founder and CEO Ashish Patkar commented, “Digital communications today is about having an engaging and relevant conversation with your consumer. Monk in its new identity is putting conversations at the heart of everything we do be it content creation, social media or video production."

    Started in January 2016 with five people with an HQ in Mumbai, the agency has seen now has added a full-fledged studio space to its infrastructure set-up. The agency has seen rapid growth and caters to global clients like NBA and Unilever. It offers a bouquet of services panning across content creation, media strategy, deep analytics, and social media video production. The agency has a presence across Mumbai and the Middle East.

  • RuPay becomes title sponsor for Pro Volleyball League

    RuPay becomes title sponsor for Pro Volleyball League

    MUMBAI: RuPay, the flagship product of National Payments Corporation of India (NPCI), acquired the title sponsorship rights of India’s newest franchise-based sports league, the Pro Volleyball League, which is set to start on 2 February. 

    Conceived to fulfil the vision of the Reserve Bank of India (RBI) of offering a domestic card payment system to all banks and financial institutions in India, RuPay will be the league’s title sponsor that takes off with six franchises from six different cities.

    An initiative of Baseline Ventures and Volleyball Federation of India, the league will now be called the RuPay Pro Volleyball League in its first season. Expressing his delight on this association, RuPay SVP – marketing Kunal Kalawatia said, “RuPay is the preferred card for 60 crore Indians and 1100+ banks issue a RuPay Card today. Like RuPay powering the digital payments initiative, we believe that Pro Volleyball league will bring this sport to the forefront and connect the nation with a common spirit. With RuPay Pro Volley Ball League we want to celebrate the power of a young & healthy India.”

    The inaugural edition of the league will begin with Kochi Blue Spikers taking on U Mumba Volley on 2 February at the Rajiv Gandhi Stadium in Kochi.  The six teams that were announced in November 2018 will play each other in a round robin format in the first season that will have 18 matches. 

    Talking about the development, Baseline Ventures co-founder and MD Tuhin Mishra said, “We are delighted to have RuPay come on board as the title sponsor of the league. It is great to see that RuPay has invested in a sport that is fast-paced, exciting and perfectly matched for our young and dynamic nation.  The Pro Volleyball League aims to start a volleyball revolution to match the digital India revolution that RuPay is leading. And to help us in this endeavour, we couldn’t have found better partners than RuPay.”   

    Welcoming RuPay on board, former India international player and Volleyball Federation of India current Secretary General Ramavtar Singh Jakhar said, “We wholeheartedly welcome RuPay on board of PVL. It’s heartening to see such a prestigious brand which is also the pride of our Nation to support a truly grassroot mass sport such as Volleyball. We are sure it will be a great association.” 

    Ahmedabad Defenders is owned by Bonhomie Sports Event Mgmt. Ltd., Kerala's Calicut Heroes is owned by Beacon Sports while the Chennai Spartans is owned by Chennai Spartans Pvt. Ltd. U Mumba Volley is owned by U Sports, who also own a team in the Kabaddi league while Black Hawks Hyderabad is owned by Agile Entertainment Pvt. Ltd. Thomas Muthoot owns the Kochi franchise called the Kochi Blue Spikers.

    All the matches starting from 2 February will be broadcasted live on Sony Six and Sony Ten 3 and will be streamed live on Sony LIV. 

  • Bajaj Auto launches new brand identity ”The World’s Favourite Indian”

    Bajaj Auto launches new brand identity ”The World’s Favourite Indian”

    MUMBAI: Bajaj Auto Ltd, India’s leading automobile company, has released its new identity as “The World’s Favourite Indian” to announce its dramatic transition from a domestic scooter maker to a global motorcycle powerhouse in only 17 years.

    The new brand identity would be communicated through a powerful marketing campaign on TV, outdoor, print, and digital media. The retail showrooms of Bajaj Auto motorcycles and commercial vehicles will also undergo a transformation with new signage and branding in line with the message of ‘The World’s Favourite Indian’.

    Commenting on this, managing director Rajiv Bajaj said, “Our international performance is a validation of our strategy of focus and differentiation. Our unwavering commitment toward building the best motorcycles in the world through design, technology, quality, and customer satisfaction has made us a truly global brand. Bajaj brand is not only the world’s favourite Indian but also perhaps the most illustrious ambassador for Make in India initiative of the Indian government.”

    He further added, “In only 17 years since the launch of Pulsar, we have become the third-largest motorcycle manufacturer in the world, ahead of several Japanese and European brands that have been around for much longer. In any market around the world, when people think of motorcycles, they should think of Bajaj. That would help us achieve our vision of being a global motorcycle specialist.”

    The launch of the Pulsar from its Chakan plant in 2001 marked the beginning of this riveting global ride.  Building on its ‘Hamara Bajaj’ roots of providing trusted and reliable mobility solutions, the company has significantly invested in technology and innovation to design motorcycles that are loved not only in India but 70 countries around the world. It has grown to become India’s No.1 motorcycle exporter with 2 out of 3 bikes carrying a Bajaj badge. 40 per cent of the company’s revenue is coming from international markets. It has earned $13 billion of forex in the last 10 years and hit a milestone 2 million units of international sales in 2018.

    With 15 million motorcycles sold in over 70 countries, Bajaj Auto has set a benchmark for the ‘Make in India’ vision of the government. With availability and customer preference scaling from Russia and Malaysia to Argentina and Mexico, it is today possibly the largest Indian brand name in terms of customer purchase value.

  • Mayur Hola to lead a refreshed proposition for Havas Creative as new NCD

    Mayur Hola to lead a refreshed proposition for Havas Creative as new NCD

    Mumbai:  Havas Group India has announced the appointment of Mayur Hola as national creative director for Havas Creative, effective immediately. Hola replaces Nima Namchu, who moved on from the agency in November last year.

    Based out of Gurgaon office, he will be closely working with Havas Group India chairman and chief creative officer Bobby Pawar to lead a refreshed creative proposition by leveraging the group’s integrated capabilities.

    Having worked across agencies like Mc cann, TBWA, and Grey, Hola’s last stint was with Contract Advertising as ECD and EVP. Leveraging expertise and experience on a variety of brands across sectors which include, Nescafe, Pan Vilas, Tata Docomo, National Geographic, Truecaller, KFC, Dominos, Droom, and Truly Madly, Hola is credited with numerous award-winning campaigns, across industry forums like Effies and Abbys.

    Commenting on the appointment Havas Group India chairman and chief creative officer Bobby Pawar said “Mayur has got a great body of work.  He is a really good creative director, people and clients want to work with him. But that is not why I picked him to be National Creative Director, for Havas, I chose to work with him because he is not afraid of venturing into the unknown, trying new things or new ways to do traditional stuff.”

    Mayur Hola added, “It takes a village to raise a brand and the Havas village is physically and philosophically integrated to help brands produce tech enabled, measurable work. In addition to that, having access to the Vivendi Group Companies, (UM, Dailymotion Gameloft) is super exciting. Now to make sure that the creative product looks and works as well as the promise is on paper. I look forward to going back to the future, with Bobby and Rana who are so full of verve and bring with them such a positive whirlwind of change.”