ITV

Category: Brands

  • Swiggy boosts computer vision technology, aqui-hires AI start-up Kint.io

    Swiggy boosts computer vision technology, aqui-hires AI start-up Kint.io

    MUMBAI: Online food delivery platform Swiggy has acqui-hired a Bengaluru-based AI startup Kint.io for an undisclosed amount.

    As part of the process the founding members of Kint.io, Pavithra Solai Jawahar and Jagannathan Veeraraghavan along with the rest of the team, will join Swiggy’s workforce to boost its computer vision technology and superior consumer experience.

    Kint.io is the first technology-led acqui-hire for Swiggy, as it makes large investments in its long-term strategy of building AI-first platforms that enable convenience to consumers.

    Kint.io was founded in 2014, and uses deep learning and computer vision to object recognition in video. Last year, Swiggy hired Dale Vaz as head of engineering to help build AI-driven systems to help hyperlocal discovery and on-demand delivery.

  • Budweiser Experiences x VH1 Supersonic back for another edition of music fiesta

    Budweiser Experiences x VH1 Supersonic back for another edition of music fiesta

    MUMBAI: VH1 Supersonic presented by Budweiser Experiences will witness the latter’s very own stage-Budxawakening-for the first time ever. Music enthusiasts will be in for stellar performances headlined by techno maestro – Paul Ritch, with subsequent high-energy acts by Bart Skills, Layton Giordani, Ash Roy, Tuhin Mehta, Browncoat, Sequel, BLOT!, KOHRA, Arjun Vagale, Colin Benders and Gaiser. For an unmatched festival experience, select guests will also get exclusive access to the Budweiser Viewing Stage – providing for a panoramic view of the musical madness.  

    In addition, there will be an exclusive Budweiser Brew District with tons of engaging experiences for people to feel more energised and integrated into the festival vibe. Barber shops, tattoo parlours, immersive photobooths and a chance to purchase merchandise from Budweiser’s limited edition Street wear collection.

    As a precursor to the festival, Budweiser will be rolling out special packs, allowing one and all to live and feel the VH1 Supersonic vibe, irrespective of where they are. The pack consists of a special scratch card with a unique code, which on being sent to the registered number, leads to an array of assured rewards. Few lucky winners will also get a chance to win passes to the main festival, uniting the Budweiser tribe for a one of its kind experience.

    Commenting on the association, AB InBev vice president marketing – South Asia Kartikeya Sharma said, “Over the years, music has evolved to be a passion point that is vehemently shaping culture in India. Identifying the same, at Budweiser, we have ensured that we resonate and bond with our brew lovers through this very point – enabling them to live and witness world class music experiences. With VH1 Supersonic, we have ventured to enthral fans with an all-encompassing Budweiser escapade – bringing them fresher and newer avenues to enjoy their music. We are excited to grow this partnership with immersive experiences such as the BUDXAWAKENING stage and the Budweiser Brew District. This year especially, our patrons are in for a treat with the VH1 special pack rollout, an activation we expect to be spreading the energy of the festival – to all enthusiasts beyond just the festivalgoers.”

    The special packs will be available in stores near you, while the music aficionados can grab their festival passes on BookMyShow.com

  • Eros Now named ‘Best OTT Platform of the Year 2019’ at British Asian Media Awards

    Eros Now named ‘Best OTT Platform of the Year 2019’ at British Asian Media Awards

    MUMBAI: Eros Now, over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc, won the prestigious ‘Best OTT Platform of the Year 2019’ at the British Asian Media Awards.

    The prestigious award was presented to Eros Now at a ceremony held at the renowned Kings College, London in the presence of several prominent personalities, including Lord Swraj Paul, for entertaining South Asian audiences by offering an unparalleled library of over 11,000 films, original web-series, music and short format content.

    The British Asian Media Awards aim to acknowledge emerging trends and felicitate campaigns that have transcended and connected with the South Asian audience through various mediums. Eros Now, referred to as one the pioneers in the OTT category for its exclusive and compelling content, caters to all age groups.

    Commenting on the prestigious win, Eros Digital CEO Rishika Lulla Singh said, “We are delighted for this significant recognition at the British Asian Media Awards. This demonstrates Eros Now’s unprecedented leadership and popular offering for the South Asian diaspora. The win further emphasizes our constant endeavour to deliver the best of entertainment to the growing demand for digital content.”

  • Play Games24x7 won’t compromise customer experience for ads

    Play Games24x7 won’t compromise customer experience for ads

    MUMBAI: Ahead of the cricket world cup and IPL season, Play Games24x7 has unveiled its new fantasy sports platform, My11Circle, offering a completely new way of experiencing fantasy cricket.

    The platform offers a simple and fun way to experience fantasy sports. Fans can pick and select players from both sides in a match and create a fantasy team of their own. Basis the performance of their selected 11 cricketers, a team owner can win exciting cash prizes. This doubles the fans' engagement and excitement for any cricket match now that every fan can create one’s own fantasy team.

    Talking about the marketing strategy behind the game, Play Games24X7 co-founder and CEO Bhavin Pandya shared with Indiantelevisio.com that with cricket season around the corner, it is planning to promote the game heavily. He revealed that the game will be available in an app that will also allow the users to access its previous game, The Rummy Circle. “RummyCircle has a massive user base with more than 200k monthly active players, for these players My11Circle will already be a part of their existing app, so our fantasy game gets a massive headstart because of Rummy,” he said.

    He further added, “For new users, we plan to leverage all digital platforms and also ATL mediums like TV, radio, and print.”

    However, he is not looking towards brand associations to monetise the platform. He said, “We generate huge traffic on our apps and can monetise that by driving ads revenue by showing ads from other brands, but we believe that it would act as a distraction to the players. Our company believes in providing awesome game playing experience to its customers and we would never do anything which may hamper that.”

    Talking about the USP of the game, Bhavin Pandya noted, “Our app boasts the fastest score updates. If you look at the competition, the match score updates on other platforms lag by a few minutes, for which a user needs to switch between multiple apps to view scores and to view the fantasy game standings. We have tried to make our score updates almost real-time, which will ensure the user gets everything on one app.”

  • Qoruz partners Konnect Insights to provide integrated influencer marketing technology

    Qoruz partners Konnect Insights to provide integrated influencer marketing technology

    MUMBAI:  Influencer marketing product Qoruz has announced its partnership with Konnect Insights, a technology-driven social listening and online reputation management company to offer integrated influencer marketing technology for brands.

    In the integrated solution, Konnect Insights and Qoruz bring together the power of social listening, analytics, and influencers discovery, insights, and reachout. Qoruz’s database provides brands critical information on influencers like his/her area of influence, past conversations, disposition towards brands, and earlier campaigns.

    The integrated platform also provides ease of use as marketers do not need to switch across platforms to look for influencer management CRM, social media listening and sentiment analysis, and reporting the campaign performance. The one-login solution provides all these capabilities within a single dashboard. Therefore, it becomes a valuable tool in situations like a new product launch, expansion to new geographies, and PR crisis etc., as the brand will need to identify and engage with the number of influencers, keep a track of the campaign sentiment, and measure the outcome.  

    Commenting on the partnership, Qoruz co-founder Praanesh Bhuvaneswar said, “In the fast-paced, and rapidly evolving digital marketing world, brands will effectively latch onto run their influencer marketing campaigns in tandem with smart listening and analysis. Our partnership with Konnect Insights is an important step toward providing integrated influencer marketing management capabilities to our clients. This will allow them to make more informed decisions about their campaigns. At the same time, we are certain that we will become the partner of choice for more brands when it comes to influencer marketing campaigns.”

    Konnect Insights founder and CEO Sameer Narkar added, “Social media listening, analytics, and reporting are the elements that differentiate an influencer engagement from an integrated influencer management campaign. We are glad that through our partnership with Qoruz, brands will be able to experience the power of data when they design their influencer marketing campaigns.”   

  • Grofers added 2.5 lakh new customers to its portfolio during Grand Orange Bag Days

    Grofers added 2.5 lakh new customers to its portfolio during Grand Orange Bag Days

    MUMBAI: Online grocery delivery service, Grofers has shared that it added 2.5 lakh new customers to its portfolio during its 9-day-long ‘Grand Orange Bag Days’ sale. Grofers was offering 100 per cent cash back (up to Rs 5000) to the customers shopping from its site for the time period. It also shared that with record-breaking numbers, the sale hit Rs 207.52 crore GMV.

    It also shared some other insights into the shopping habits of the people depending on area. As per its findings, Delhi/NCR ordered the most flour, tea, and ghee; Lucknow led the almonds, flour, and detergent powder section; people in Mumbai and Pune ordered the most of almonds, coconut oil, and butter; Bengaluru purchased ghee and rice; and Kolkata preferred flour, coconut oil, and tea.

    Delhi made the highest amount of expenditure, amounting to a whooping Rs 85.80 crore, followed by Mumbai (Rs 35.8 crore). Bengaluru followed the suit and spent Rs 28.2 crore.

    The country also reiterated its passion for tea with over 1.32 lakh units of tea sold, followed by 3 lakh sugar packets and over 85 thousand packets of cookies.

    The above findings are derived from the order analysis for Grofers ‘Grand Orange Bag Days’ sale, which started from 19 January through 27 January 2019. The sale was operational across all 13 Grofers markets such as Ahmedabad, Bengaluru, Chennai, Delhi, Gurgaon, Hyderabad, Jaipur, Kanpur, Kolkata, Lucknow, Noida, Mumbai, and Pune.

  • Gauri Khan unveils her Signature Spring Collection 2019 for Tisva

    Gauri Khan unveils her Signature Spring Collection 2019 for Tisva

    MUMBAI: Celebrity interior designerGauri Khan unveiled her Signature Spring Collection 2019 for Tisvaat Lakme Fashion Week in Mumbai today.Personallycurated by her for TISVA, the premium home decorative lighting brand from Usha International, the collection comprises aestheticallyhand-crafted Murano and Bohemia glass luminairesfrom Spain and Italy, respectively.

    Speaking at the launch, Gauri Khan said, “This range is exquisite – from the Clovelwhich is like a colourful Spanish carnation in full bloom to the Fuente that mimics the Magic Fountain of Montjuïc in Spain, or then the Castillo that captures the essence of Spanish castles, and the Estrella which promises to add star light to a home. Every chandelier has a story.”

    The latest collection features artistic hand-crafted pieces that are intricately designed to harmoniously mingle with intense and tinted hues. While the Spanish range of chandeliers is known for its hand cuts and bohemian glass, making each a piece of statement art, the Italian chandeliers in the collection are made with ancient Murano glass using the ancient glass blowing technique. Vintage in design these luminaires are a creative blend of colors and complexity. Every Tisva light offers a combination of unbeatable features including tunability (colour control), dimmability (intensity control), and controllability (motion control). Besides Chandeliers, Tisvaoffers a diverse range of lighting solutions including ambient lighting concepts, LED designer range, table and floor lamps, wall lights, pendants, and utility lighting products to suit every need.

  • ICC, Coca-Cola enter into five-year global strategic partnership till 2023

    ICC, Coca-Cola enter into five-year global strategic partnership till 2023

    MUMBAI: The International Cricket Council (ICC) and Coca-Cola announced their five-year global strategic partnership on 30 January 2019. The partnership will see The Coca-Cola Company’s brands becoming exclusive non-alcoholic beverage partners of the ICC until 2023.

    The five-year agreement includes all ICC events around the world including the ICC Men’s Cricket World Cup 2019 in England and Wales, the ICC men’s and women’s T20 World Cups in Australia in 2020, the ICC Women’s World Cup 2021 in New Zealand and the ICC Men’s Cricket World Cup in India in 2023 amongst other global tournaments.

    Speaking on the occasion, Coca-Cola India and South West Asia president T Krishnakumar said, “Cricket is a global sport and a passion shared by more than a billion people across gender, generations and cultures. In-line with our long history of partnering with major sporting events globally, our strategic partnership with ICC, reinforces our long-standing commitment to refresh sports fans and enhance their entertainment experience. We look forward to delighting our consumers with our diverse portfolio and engagement opportunities to create unique experiences for fans through the next five years and even beyond that.”

    Importantly, the partnership will strategically align both the ICC and The Coca-Cola Company for the long-term by combining the strength of The Coca-Cola Company’s diversified portfolio of over 500 brands as well as worldwide reach with ICC’s ambition to expand the sport’s footprint globally.

    Commenting on the partnership, ICC chief executive David Richardson said: “It is our pleasure to welcome Coca-Cola on board as an ICC partner for the next five years. As one of the world’s biggest sports with more than 1 billion fans, we are delighted to partner with Coca-Cola, one of the biggest brands in the world. The ICC is committed to growing the game worldwide and the popularity of the three formats with pinnacle global events in each makes this an exciting time for major brands to be associated with our sport.”

    The Coca-Cola Company has an eight-decade long association with Olympics, four decades with the FIFA and nearly 25 years with World Cup Rugby. The associations stem from Coca-Cola’s philosophy of being part of consumers’ lives and their passions.

    India is a strategic market for TCCC and Coca-Cola India is well on its path to become the fifth largest volume market in the Coca-Cola system. Recently, Coca-Cola India celebrated its 25th-anniversary milestone in India and is focused on introducing innovative and localized beverages that suit the consumer tastes and preferences specific to the regions.

  • Vikrant Gugnani launches preventive healthcare portal UCare

    Vikrant Gugnani launches preventive healthcare portal UCare

    MUMBAI: Vikrant Gugnani, ex-CEO, Reliance Capital Asset Management Ltd has launched the digital preventive healthcare, safety and wellness services platform – UCare in India. The centralised platform has been launched with an aim to empower people to take care of themselves and their loved ones’ health and safety at the touch of a button.

    Headquartered in Mumbai, UCare’s platform combines a Fitbit, an ECG machine, an app, along with services like 24×7 ambulance, discounted diagnostics, personal safety and assistance, book a ride for senior citizens, insurance cover and a HealthVault across Mumbai, Delhi- NCR, Hyderabad, Bangalore, Chennai, Kolkata, Ahmedabad, and Pune.

    Commenting on the launch, UCare founder and managing director Vikrant Gugnani said, “The evolution of the nuclear family and hectic lifestyle led to the need for holistic preventive healthcare solutions to provide (self) care and assistance. As per a World Health Organisation (WHO) report, 25 percent of Indians may die of lifestyle diseases like cardiac ailments before they touch the age of 70. Therefore, preventive healthcare platforms have become the need of the hour to address this problem.”

    “We launched UCare with a vision to provide preventive healthcare, safety and wellness services for senior citizens as well as enable working professionals to take care of themselves and their family members. With UCare, we aim to transform the way people perceive healthcare and wellness in India. The platform is equipped with services that are tailored as per the needs of the modern lifestyle. To live a life less stressed is our ultimate goal at UCare,” he added.

    Further, to cater to the needs of Corporate Wellness, UCare offers a range of services and products to minimise health risks and increase employee productivity and reduce healthcare costs. The platform caters to the employee’s healthcare needs through offerings such as EMR, health trackers, emergency services, access to discounted diagnostics as well as doctor consultancy and 24×7 health monitoring, among others.

    The company aims to expand its footprint in all state capitals by April 2019. UCare services are available in a subscription plan online for Rs 1099 per month for the one-year package and Rs 899 per month for a two-year package. Within 7 days of signing up with UCare, the customer gets a free Fitbit and an ECG machine as a part of a welcome kit. The kit also includes an insurance cover, health check-ups with discounts on diagnostic tests at most major pathology labs.

  • Godrej Group to unveil Design Dekko on 2 February

    Godrej Group to unveil Design Dekko on 2 February

    MUMBAI: Godrej Group has announced that it will soon launch a unique brand-agnostic platform for architects, interior designers, and allied community, called ‘Design Dekko’. This comes soon after the launch of its food (Vikhroli Cucina) and lifestyle (L’Affaire) spaces.

    The platform, which will be launched on 2 February, will enable professionals associated with the architect and design industry to connect, engage, showcase, and build strong connections with professionals in the design space.

    Commenting on the initiative, Godrej group vice president and head corporate brand and communications Sujit Patil said, “We are excited to launch Design Dekko, a platform dedicated to architects, interior designers, and allied community. We, at Godrej, have always been active advocates of design-led innovation and collaboration. Design Dekko is our initiative to bring together the collective wisdom of the thought-leaders from design space on one platform to cross-pollinate ideas and collectively raise the bar of the industry.”

    As part of the line-up at ‘Design Dekko,’ renowned professionals will be providing perspectives on a wide array of subjects. In the first session, mother-daughter duo of Brinda Somaya and Nandini Sampat will deliver a keynote on the theme – A Family in Design.

    Later, conservation architect Vikas Dilawari, will engage the audience with a session on adaptive re-use; while ace photographer Jatin Kampani will share his perspective on spaces.  The power panel of the day will witness Shabnam Gupta, Karishma Bajaj and Santha Gour in conversation with Kamna Malik on the subject ‘Women in Design.’

    The platform will also provide an opportunity for budding designers and students to get mentored by leading professionals of the industry. Design Dekko will have a presence on the digital and social media universe on channels like Facebook, Instagram, and Twitter.