ITV

Category: Brands

  • Dettol Harpic BSI collaborates with the All India Imam Organization

    Dettol Harpic BSI collaborates with the All India Imam Organization

    MUMBAI: Reckitt Benckiser has taken a milestone leap in the direction of driving a transformational change on sanitation and hygiene by launching its ‘Dettol Banega Swachh India Handwash Digital Curriculum’, in collaboration with the All India Imam Organization.

    The event was graced by All India Imam Organization chief imam Umer Ahmed Ilyasi and also saw presence of other dignitaries including India Islamic Centre chairman Sirajuddin Qureshi.

    RB Health India senior vice president, Africa, the Middle East and South Asia (AMESA) Gaurav Jain said, “We are proud at the way Dettol BSI has created a deep impact on the hygiene and sanitation habits of people across India, by driving behavior change in the last four years. Now in its fifth year, we are focusing on driving behavior change through collective community efforts. Consequently, we will execute this campaign in a phased manner to sensitise about 6 crore children in over 5,50,000 madrasas in India, over a period of five years. I strongly believe that this effort would help boost the movement we have gathered to reach the desired goal of overall cleanliness and health.”

    Commenting on the development, Imam Umer Ahmed Ilyasi, said, “I am overjoyed to share the news of the partnership between the All India Imam Organization and Dettol Banega Swachh India. As part of this first-of-its-kind partnership, we would include the Dettol BSI Handwash Digital Curriculum in the entire educational syllabus across all the madrasas in India. We will take this initiative to other countries in Africa, the Middle East, South Asia and, eventually, turn it into a global program. Children are the change-agents of the society, and this step is going to ensure that we inspire these young minds to inculcate the learning into a habit, through engaging multi-media tools and activities such as animated videos, which would turn them into influencers for others, and nation-builders of tomorrow.”

    As part of the campaign activations, Dettol BSI plans to expand its hygiene and sanitation curriculum to sensitise about 6 crore children in over 5,50,000 madrasas, over a period of five years, across multiple states in India. Additionally, appropriate efforts will also be made towards increased training and capacity building among teachers at madrasas to ensure effectiveness of the curriculum.

    The campaign will be focused on helping children build healthy habits, focusing on cleanliness, from early childhood. This will be done through videos and multiple activities and tools that will be both fun and engaging. The curriculum would focus on highlighting the importance of good hand washing practices, benefits of regular hand washing in preventing the spread of diseases and improving the overall health of growing children.

  • Spotify Opens Up Advertising Opportunities for Brands in India

    Spotify Opens Up Advertising Opportunities for Brands in India

    MUMBAI: Spotify, the world’s most popular music streaming service with over 207 million active users, launches today in India on mobile, tablet and desktop, offering brands a new platform to connect with consumers in an exciting, targeted and impactful way.

    Available for free to all in India today, Spotify lets people discover the right music for every moment, across hundreds of  devices, allowing them to soundtrack their lives. When music fans stream in these moments, they reveal who they really are, the moment they are in, and even their moods; this first-party data and insights comprises Spotify’s Streaming Intelligence. For brands and marketers, this presents an unparalleled opportunity to serve the right message, to the right person, in the right context.

    Upon launch, OnePlus, Brand USA, and Anheuser-Busch InBev will have exclusive rights to launch their advertising campaigns on Spotify India. Through Spotify, these brands will be able to reach out to highly engaged, passionate and socially active users.

    Advertising on Spotify

    Today, consumers are streaming music through various devices from the time they wake up to winding down at night and everything in between, putting music front and center of their daily lives. These new habits are creating massive shifts in the consumer journey, prompting a renewed focus on the role of audio in people’s lives.

    Fully localized, the Spotify experience in India brings to brands an incredibly engaged audience. Globally, Spotify Free users spend an average of 2.5 hours each day listening to music on the platform through multiple devices.

    Brands will benefit from:

    Premium content environment: Spotify prides itself on being a premium environment that celebrates culture and creativity by bringing artists, fans, and brands together. The content on the Spotify service is licensed from our partners or created by our in-house team.

    Multimedia ad experiences: Compelling audio, video, and display ad formats available that help brands tell their story to the right audience in the right context. 

    Just as music is social, so is Spotify. Music fans can create and discover playlists, and share instantly with friends on Spotify, Facebook, Twitter, Line, WhatsApp, text and email. This is especially significant for advertisers, who are constantly seeking insights for what is popular and share-worthy by their core target audience.

    Sunita Kaur, Vice President of Advertising Sales at Spotify, APAC said, “Spotify’s connection to culture and understanding of how music is consumed allows us to build personal relationships and trust with our fans. The Indian advertising industry is thriving as brands target active internet users. We are thrilled to launch in India with three incredible, diverse brands and we are exploring more opportunities to bring other advertisers on board in this market, creating a new playground for them to reach audiences through the power of audio and our streaming intelligence.”

    “We are extremely excited to be the launch partners for Spotify in India! We are core believers in the power of music and its ability to unite individuals across boundaries; with this collaboration, we further solidify our pursuit of building and shaping communities centered around this space.  We are positive that this partnership will result in newer avenues of genre exploration and sharing, with consumers becoming more receptive to and appreciative of the intricate nuances of the soundscape, through the large bank of music available on the portal. Looking forward to what’s in store for both, Spotify and us”, Kartikeya Sharma, VP Marketing – South Asia, ABInBev.

    Tracy Lanza, VP, Integrated Marketing, Brand USA, said, “We are thrilled that our partnership with Spotify will now extend into India, which is one of our top markets. Music is a universal language that transcends cultural boundaries and we continue to use it as an instrument to engage with international travelers. Through this launch, we look forward to bringing the unique and powerful sounds of U.S. destinations to a new music-loving audience.”

    Spotify comes to India offering the best listening experience in local and international music, with the Spotify app available to download for free or with an upgrade to Spotify Premium for only INR 119 per month. The Spotify app is now available on mobile, desktop, and tablet and can be played on a wide range of speakers and home devices.

  • Los Angeles Tourism unveils new look for discoverlosangeles.com

    Los Angeles Tourism unveils new look for discoverlosangeles.com

    MUMBAI: The Los Angeles Tourism & Convention Board unveiled the new look for discoverlosangeles.com on the back of twelve month long planning, research and development. Built by the tourism’s digital team, the mobile-first design ensures faster response, enhanced search and better accessibility.

    Some of the most talented writers and photographers in the LA area have been tapped by the tourism to create a fun, robust library of content, ranging from guides on hidden neighborhood gems to favorite beaches by playlist and places to visit based on astrological signs. Newly created content will focus on the rise of the millennial parent, neighborhood experiences and quick-read guides throughout the coming months.

    “We know that the previous version of our site was one of the highest trafficked tourism sites in the United States of America and we look forward to serving travelers’ needs with our latest mobile-first version, which is packed with user-friendly attributes,” Los Angeles Tourism digital marketing vice president Bill Karz said.

    Other highlights of the site include interactive maps, personalisation, events-calender, multi-lingual feature. The interactive maps allow site visitors an in-depth look at LA’s distinct neighborhoods while f the events calendar is a ‘go-to’ source for events in the city.

  • Brand Vanesa ramps up its glam quotient; brings Bollywood superstar Kareena Kapoor Khan on board as its brand ambassador

    Brand Vanesa ramps up its glam quotient; brings Bollywood superstar Kareena Kapoor Khan on board as its brand ambassador

    MUMBAI: Vanesa Body Deodorants, the premium fragrance brand for the stylish and confident modern Indian women, has recently signed Kareena Kapoor Khan as its brand ambassador. The brand will also launch a TVC featuring Kareena to underline the resonance between its premium range of fragrances and the Bollywood superstar.

    The partnership is based on the values of style, beauty, and confidence shared by brand Vanesa and Kareena. Its choice of Kareena Kapoor Khan – one of the most graceful, stylish, and confident celebrities in the country – as its ambassador is in line with its core value proposition and is aimed at driving greater brand salience on a pan-India level.

    Speaking on the association, Kareena Kapoor Khan said, “Women want to feel confident, stylish, and glamorous whenever they go out, be it to an evening soirée or a mid-day brunch with friends. Vanesa is designed to perfectly cater to this need of not just smelling good, but also feeling good from deep within. Brand Vanesa suits my own personality, which is why I recommend it to modern Indian women who love themselves and also love to express themselves in a self-assured manner.”

    Mr. Saurabh Gupta, Director, Sales and Marketing – Vanesa Care, added, “Kareena is one of the biggest movie stars and youth icons in India, and exudes an aura of grace, style, and refinement that enraptures her fans. She is the perfect choice to represent Vanesa, our range of premium fragrances for new-age Indian women, as its brand ambassador. We are confident that this resonance between brand Vanesa and Kareena will also ring true with our target audiences across the country, and will give a big boost to our brand salience within the Indian market.”

    Established in 2007, Vanesa Body Deodorants is a premium fragrance brand designed for the evolved sensibilities of the modern, confident, and glamorous Indian woman. The brand currently offers contemporary and fashionable feminine personal grooming products under its three ranges: Shero, Queen, and Babe. 

  • Unbottle ‘apna swag’ with Clean & Clear

    Unbottle ‘apna swag’ with Clean & Clear

    MUMBAI: Clean & Clear foaming face wash is celebrating teenage girls’ varied personalities and encouraging them to ‘UnbottleApna Swag’ with its latest campaign.

    Conceptualised by DDB Mudra, the marketing campaign brings to life a few such personalities featured on the My Swag Bottles. Clean & Clear foaming face wash has introduced a funky and colourful limited edition My Swag Bottles featuring teen personalities –Fun, Bakbak, Bindaas, Foodie and Padhaku.

    Unbottle Apna Swag will engage with teenage girls across TV, digital, in-game and in-store advertising. Teenage girls can “Unbottle Their Swag” on TikTok with their own personality rap.  Or simply Show Apna Swag by sharing their proud personality stories and participate in a fun contest.

    Clearn & Clear GM marketing, beauty Sameer Lal said, “Clean & Clear believes that teenagers should express themselves proudly, whoever they are. With the Unbottle Apna Swag campaign, we want to enable teens to express their unique personalities and we want to give them every chance of doing so across platforms.

    Shagun Seda, DDB Mudra said, “We needed to find a powerful form of self – expression which would resonate with teens. And we believed rap best brought alive our idea, injecting the brand with attitude while leveraging its philosophy. The commercials have gone on air at the start of a wave of interest in the genre, aided by Bollywood's latest blockbusters, increasing the social capital of this campaign.

    The 6 weeks campaign goes live from February.

  • 77% consumers buy brands with similar values

    77% consumers buy brands with similar values

    MUMBAI: Havas Group in its Meaningful Brands 2019 report has revealed that a staggering 77 per cent of brands could disappear and no-one would care.  Not only is this the highest percentage since Meaningful Brands® research began in 2008, this is a major three-point hike on the Meaningful Brands 2019 results.

    Meaningful Brands is a a far-reaching, global study created by Havas Group of 1800 brands, in 31 countries, with 350,000 respondents, and which links brand performance to quality of life and wellbeing.

    The report also notes that brands, which are meaningful and viewed as making the world a better place, are outperforming the stock market by 134 per cent and seeing their share of wallet multiply by 9. These brands also lock-in greater returns on KPIs, like 24 points more for purchase intent and 39 points for advocacy.

    “Amid political turmoil, consumers are using their buying power to make a stand. 55 per cent of consumers believe brands actually have a more important role than our governments to create a better future. Buying today is a political act, and the power of consumers to impact change is greater than ever,” reads the report.

    Havas Group chief insights officer and Vivendi SVP brand marketing Maria Garrido noted, “There is no doubt about it. Being meaningful is good for business! Our findings show that consumers will reward brands who want to make the world a better place and who reflect their values. A massive 77 per cent of consumers prefer to buy from companies who share their values. Brand activism will become a crucial part of a brand’s strategy.”

    Havas Group chairman and CEO Yannick Bolloré commented, “Meaningful Brands 2019 reveals that meaningful brands outperform the stock market by 134 per cent. Brands really need to meaningfully engage with their audience to drive business.”

    The report also noted that there is a 72 per cent correlation between content effectiveness and a brand’s impact on personal wellbeing. However, the content from brands is falling massively short of consumer expectations. It states, “While 90 per cent of consumers expect brands to provide content, more than half the content from brands is not meaningful to consumers, drowned out by content noise, including 473 000 tweets sent and 4 million videos watched on YouTube, every minute.”

    Vivendi Brand Marketing global director of meaningful insights Barbara Marx warned “Brands are missing out on real opportunities to create content that cuts through the clutter and connects to better engage with audiences through entertainment, events and other content-led activations. 58 per cent of content created by the world’s leading 1800 brands is poor, irrelevant and fails to deliver. It’s simply not meaningful to consumers.”

    The report also revealed the names of top ten performing Meaningful Brands as Google, PayPal, Mercedes-Benz, WhatsApp, YouTube, Johnson & Johnson, Gillette, BMW, Microsoft, and Danone.

    Retail, electronics, and food were named as the top three most meaningful industries for Western Europe. Compared to food, automotive and transport for Eastern Europe and consumer goods, food and entertainment for North America.

  • ShortsTV Brings the ‘2019 Oscar® Nominated Short Films’ to Indian Cinemas

    ShortsTV Brings the ‘2019 Oscar® Nominated Short Films’ to Indian Cinemas

    MUMBAI: ShortsTV, the world’s only TV channel dedicated to short movies (available in India on Tata Sky), is bringing the ‘2019 Oscar® Nominated Short Films’ to Indian cinemas. This exclusive release features the year’s most spectacular short films and will be the first time that the Oscar® Nominated Short Films are shown on the big screen in India.

    The ‘2019 Oscar® Nominated Shorts Films’ will showcase the Live Action and Animation short film nominees’ compilation as two separate theatrical releases. The Live Action release will also include the nominated documentary, ‘Period. End of Sentence’, which was filmed in India.

    “Short movies continue to be one of the most interesting and surprising filmmaking categories recognised by the Oscars® every year,” said Carter Pilcher, Chief Executive at ShortsTV. “Truly some of 2018’s most diverse filmmaking is represented in the short film categories this year — the live action nominees tackle hard-hitting subjects that are bringing headlines around the globe, while the animated shorts are inspirational and hilarious.  We are proud to be presenting these incredible films to Indian audiences for the first time. As the leading short movie entertainment company, we are seeing a surge in popularity for short movies in India and around the world.”

    The nominees’ countries of origin range from Ireland, Canada, China, Spain to the United States. Furthermore, several films focus on Asia or are from filmmakers of Asian descent, and there are five women directors nominated in this year’s short film category.

    Globally, this marks the 14th consecutive year of the Oscar® Nominated Short Films theatrical experience. A stunning showcase of talent and diversity of subjects, the annual theatrical event continues to gain popularity. In 2018, the Oscar® Nominated Short Films earned over $3.5 million in worldwide box office gross, double the level from just two years prior. The 2019 release will be the biggest theatrical release of short films in the modern history of cinema, rolling out to more than 600 screens across the United States, Canada, Europe, Latin America, South Africa, Australia and India before the Academy Awards® ceremony on 24 February 2019, and has already achieved its best ever opening weekend box office in the United States.

    In India, the release will be available exclusively in PVR Cinemas across 9 cities from 22 February: Mumbai, Delhi/NCR, Bengaluru, Kolkata, Chennai, Pune, Hyderabad, Ahmedabad and Chandigarh.

  • Duracell launches new alkaline battery ‘Duracell Ultra’

    Duracell launches new alkaline battery ‘Duracell Ultra’

    MUMBAI: Duracell has introduced a new alkaline battery ‘Duracell Ultra’ that reportedly provides up to 100 per cent more power. As per the brand, the new superior battery responds to the growing popularity in power hungry devices.

    Duracell marketing director for Middle East and India David Abraham said, “At Duracell, we are passionate about using over 50 years of expertise in developing the very best portable power technology to ensure we are meeting the evolving demands of our consumers. As the popularity of power hungry gadgets that keep us connected, entertained and monitored increases in India, we want to ensure we are powering families with the very best, longest lasting battery. With Duracell Ultra, we are offering just that. Lasting up to 100% longer, families can rely on Duracell Ultra to power their favourite toys and devices with safe quality unstoppable power that they can trust.”

    New Duracell Ultra alkaline batteries are made of high-quality materials. Its canister is made of refined steel. Inside the interplay of its key ingredients such as zinc, manganese or graphite efficiently converts chemical energy into electrical energy. It’s much better and longer-lasting performance.

  • Joseph Radhik, Joshua Karthik launch 4th edition of PEP Asia Summit

    Joseph Radhik, Joshua Karthik launch 4th edition of PEP Asia Summit

    MUMBAI: Joesph Radhik and Joshua Karthik are launching the fourth edition of PEP Asia on 20 February to bring together the community of portrait, photojournalism, wedding, wildlife, architectural, landscape photographers among others in India and neighbouring countries. PEP Asia which started in 2016, is the brainchild of Joseph Radhik, Joshua Karthik and Arjun Rajan.

    What started as conference to educate the photographers about the art, business and craft of wedding photography has now turned into a three-day event that celebrates and educates photographers and enthusiasts from all corner of the world.

    PEP 2017 brought 250 of the experienced professionals to India's first wedding convention. Celebrity photographer, Brian Smith was the keynote speaker, with Jerry Ghionis, Jesh De Rox, Mauricio Arias and others sharing the stage for the first time.

    In 2018, PEP had 300+ photographers in the wedding summit. PEP team took a step ahead and opened up an event with a new stage for aspiring photographers and beginners. Christened PEPx, this new stage was for the photography lovers. 2018 edition had Nat Geo’s resident photographer, Ira Block as the keynote speaker with Brendan Declerq, Roberto Valenzuela, Two Mann Studios and more speaking across 3 days. A total of 1800 photographers attended the convention across both stages. 

  • Camlin investing in product development, not TV ads

    Camlin investing in product development, not TV ads

    MUMBAI: Be it the hilarious ad of its permanent markers that showed a dead man resuscitating back to life because of its indelible power or an emotional and sensitive ad of a little school kid sharing his colour set and sketchbook with a poor boy, Camlin India had once been in the race of most iconic ad maker brands. But for quite some years, the story of the brand’s marketing tactics has seen a massive shift. There are no more such stories that stay with the viewer and a growing focus on digital is in the loop.

    Indiantelevision.com recently interacted with Kokuyo Camlin CMO Saumitra Prasad to know more about this shift in the approach. He shared, “Camlin has been investing in developing superior products far more than investing in TV campaigns and that differentiates it from other players.”

    On being quizzed what is his strategy to make the brand visibility grow without focusing much on the TV ads, Prasad noted, “We have tried to create strong communication for markers and mechanical pencils in the past which has served its objective. Currently, social media has become our main source of communication. Our Facebook page has more than 8 lakh fans.  We have even created applications to promote products and the brand’s promise of making learning fun. Also, Camlin is an active partner of Kidzania in both Mumbai and Delhi to organise a brand experience to its consumers and it has given us great visibility.”

    He added, “Camlin being the oldest brand in stationery has a legacy and thus it’s both a privilege and a challenge to manage the brand in its transition of contemporising it without losing its old qualities. While past generations have grown using only Camlin and would always prefer us, today’s children have too many choices and they will not accept our brand just because it’s their parent’s favourite brand. And today’s children are not only very discerning but also strongly influencing the decisions of purchase so they need to be on the side of the brand. Camlin is now a part of the global Japanese company Kokuyo which makes it rich with systems and processes.”

    The brand is extensively focusing on making its products more contemporary and visually appealing by placing a lot of effort on branding and packaging. But only this might not be enough for the brand to top the charts in the stationery market, which Prasad predicts is expected to grow at 9-10 per cent in the coming years.

    He shared, “Camlin has a very high-aided awareness but we will have to accept that when it comes to the top of mind awareness there are many brands which are taking away that share. There are categories in which we have a dominant share like crayons, water colours, poster colours, geometry box, mechanical pencils, markers but at the same time there are categories where we are not the lead brand, like pens and notebooks.”

    The focus is now on the notebook category by developing great products and supporting it with communication and activation support to increase trials and market share.