ITV

Category: Brands

  • Relaxo ventures into digital gift voucher space with GyFTR

    Relaxo ventures into digital gift voucher space with GyFTR

    Relaxo Footwears Ltd is now foraying into the digital gift voucher and loyalty points redemption space with GyFTR (Vouchagram), the country’s leading online-to-offline (O2O) peer-to-peer gifting platform. The association gives Relaxo access to GyFTR's comprehensive gifting ecosystem and will include brand listing across top online catalogues, seamless, and instant gifting/redemption and 24×7 customer support. The partnership is expected to bolster sales and customer acquisition for Relaxo, with GyFTR serving as a lucrative alternative sales channel for the brand.

    The Relaxo vouchers being powered by GyFTR are redeemable across its 300+ listed brand outlets across the country in values ranging from INR 100, INR 250, INR 500, INR 1000, INR 2000 and INR 5000. The vouchers can be clubbed with ongoing promotions and offers. Users can even combine and redeem multiple gift vouchers on the same bill.

    Commenting on this association, GyFTR co-founder and CEO Arvind Prabhakar said, “Relaxo has been a popular offline brand for more than four decades has created a strong consumer base on the basis of its powerful merchandising, retail expansion and advertising. Its maiden foray into the digital voucher and redemption space with GyFTR will help the brand replicate its offline success with the rapidly growing online consumer base in India. We are confident that Relaxo will benefit from the differentiation that our extensive partner ecosystem of leading online brand catalogues in India will facilitate, registering a significant increase in transactions and hassle-free customer acquisition.”

  • Max Life Insurance announces partnership with Royal Challengers Bangalore

    Max Life Insurance announces partnership with Royal Challengers Bangalore

    MUMBAI: Max Life Insurance has announced its partnership with Royal Challengers Bangalore for the upcoming T20 season. As a part of the partnership, Max Life Insurance will be the official life insurance partner of the Bengaluru team for T20 League.

    Speaking on the partnership, Max Life Insurance managing director and CEO Prashant Tripathy said, “India is a young country and T20 offers a great platform to connect with the youth. The partnership of Max Life with Royal Challengers Bangalore is aimed at reaching out to the youth in an impactful manner through their diverse and dynamic fan base. The recent India Protection Quotient survey conducted by with Kantar IMRB across India has revealed that only 17 per cent of youth own term insurance, which is one of the cheapest forms of life insurance. As life insurance partners of the team, we hope to increase awareness around protection with the youth and drive the message to build a more protected nation.”

    Royal Challengers Bangalore chairman Sanjeev Churiwala stated, “While protection of players is taken care of in many ways, the financial manifestation is something that needs to be given equal thought to. We are happy to be partnering with Max Life Insurance, a life insurer that also has one of the best claims paid ratio currently in the country. We aim to drive the message of the importance of financial protection through this partnership.”

    The partnership between Max Life and Royal Challengers Bangalore aims to draw the attention of fans and public alike, to the importance and criticality of financial protection in today’s world. Royal Challengers Bangalore will play Chennai Super Kings at the MA Chidambaram Stadium on 23 March to kick start the 12th edition of Indian Premier League.

  • Asian Paints, Post Office Studios present the colourful trends of our time

    Asian Paints, Post Office Studios present the colourful trends of our time

    MUMBAI: Post Office Studios conceptualised and produced five animated films to launch Asian Paints’ Colour Next series this year, which were released at the country's India Design ID.

    Every year, Asian Paints launches an expertly researched and curated set of trends that reflect the aesthetics of our times, along with a carefully handpicked colour of the year; all of which they later translate into home décor ranges drawing inspiration from the same. The four diverse trends this year are Adulting, Enchanted, Harvest and F-lux, in addition to Asian Paints’ Colour of the Year for 2019: Awakening.

    In order to best showcase these trends to the audience, the team at Post Office largely used 3D motion graphics to set tone to the visuals, seamlessly integrating the elements and thought process encapsulating these trends into a single narrative. Around 15 different artists with distinct creative styles worked on the films, all meticulously selected to match the visuals concerned.

    The creatives, too, were designed to complement and bring out the year-long research undertaken by Asian Paints, rather than override the same in any way. The videos are thus reflective of a unique collaboration between a pioneer in design, Asian Paints, and an upcoming new media technology company that is focussed on innovative storytelling- resulting in the creation of a set of 3D animated films that are rarely seen in commercial advertising space in India.

    Post Office Studios director of the film and chief creative officer Aditya Tawde said, “When Asian Paints approached us with their Colour Next brief, we were very excited to work on the project, due to its immense creative potential and the free reign that Asian Paints gave us in terms of treatment, as long as it drew from their research. We immediately did a few brainstorming sessions and conceptualised five unique ideas to match each trend. We then spent sufficient time detailing the particulars; while the films had a similar undertone, they were given distinct tonalities and visuals, complemented by music and voice overs that did justice to the theme concerned. The biggest challenge for the team was to execute all the five videos in just a month, which was difficult both technically as well as creatively, if a certain standard needed to be achieved. Since commercial briefs in India are rarely this avant-garde creatively, we wanted to push the creative boundaries to the extent possible. We therefore collaborated with 12 artists based out of countries such as USA, Russia, Belgium, Poland, UK, Italy, Spain and Chile, who worked in sync with our talented team based in Mumbai.”

    He added, “We are particularly proud of the manner in which we approached the ‘Colour of the Year’ video, which was an amalgamation of grand visuals created by nine artists from across the globe, all tied together by their colour, ‘Awakening’. Being able to showcase a number of unique creative perspectives on a single colour gave us the opportunity to truly showcase our skill sets, and we’re very glad that we were able to successfully execute the same.”

  • Mondelez India brings Minions cheer to Cadbury Dairy Milk Lickables and Gems Surprise

    Mondelez India brings Minions cheer to Cadbury Dairy Milk Lickables and Gems Surprise

    MUMBAI: Mondelez India has rolled out Cadbury Dairy Milk in Lickables and Cadbury Gems Surprise in association with the Despicable Me Franchise. Showcasing illustrations of the lovable Minion characters, the new Cadbury Dairy Milk in Lickables highlights the Minions range and comes with 55 exciting Minions toys. Cadbury Gems Surprise will also benefit from the Minion makeover.

    This association will be supported with a new TVC along with digital activations, in-store visibility in modern trade and traditional trade stores. The Minions range of Cadbury Dairy Milk in Lickables and Cadbury Gems Surprise are priced at Rs 40 each and are available in all traditional trade & modern trade retail outlets as well as e-commerce sites.

    Commenting on this association, Mondelez India director – marketing (chocolates) Anil Viswanathan said, “We are witnessing great demand for spoonable chocolates, a trend that is catching up swiftly under this segment wherein the toy is an important category driver. Recognising this scope and the consumers’ affinity towards the Minions characters, the association with the franchise is a fitting one. With this association, we endeavour to transcend the brand love of Cadbury Dairy Milk to our donor segment products like Cadbury Dairy Milk in Lickables and Cadbury Gems.”

    This is a part of Mondelez India’s strategy to recruit the future, with the aim of making Cadbury Dairy Milk the first taste of chocolates for Indians. With a strong innovation pipeline and several global firsts, the company has been introducing newer eat formats, catering to the changing consumer tastes and preferences. Cadbury Dairy Milk in Lickables, the company’s made-in-India innovation, which has the delectable Cadbury chocolate in a spoonable format, has been received exceptionally well by all age-segments especially the younger set since its launch in 2017.

    The collaboration between the two brands has been curated by NBC Universal Brand Development Group’s licensing partner, Black White Orange.

  • Wacoal steps up investment game in India

    Wacoal steps up investment game in India

    MUMBAI: Wacoal, the Japanese premium lingerie brand, announced its plans to boost investment in India. As a part of its global growth strategy, the brand will be investing around Rs 100 crore over the next 3 years. To increase the volume of business, the company plans to grow its store strength from 12 stores to 70 exclusive stores and 80 shop-in-shop stores, adding up to 150 stores pan India. 

    In addition to setting up more stores in the existing markets i.e. Mumbai, Delhi, Pune, Chennai, Bangalore, and Kolkata, Wacoal plans on aggressively focusing on 10 top cities taking advantage of existing operation network in all 4 regions; West (Mumbai), North (Delhi), South (Chennai), and East (Kolkata). As next big steps, the brand will be foraying into tier 1 and tier 2 regions across 30 cities including Nashik, Rajkot, Prayagraj, Nagpur, and Indore.

    Wacoal also intends to advance its sales in India through the existing partnership with e-commerce platforms, Myntra, Jabong, Tata Cliq and its own website. This will be accompanied by an intensive cross-platform marketing and PR campaign.

    Speaking on the announcement Wacoal Corp.representative director, president and corporate officer Tomoyasu Ito said, “We have seen an exponential growth seen in the Indian market since Wacoal's entry in 2015. With this expansion, we aim to explore its full potential, and further solidify our position as a leading entity in the country's luxury lingerie market. Our presence in additional metros will introduce a wider audience to the fit and comfort of our innerwear, crucial elements in the life of the modern woman. Our stellar success since launch has rapidly established Wacoal as an indispensable part of India's innerwear scene, showcasing India as a mature market with a desire for Wacoal's innovative, timeless collections.”

    Headquartered in Mumbai, Wacoal entered the Indian market in 2015 through a joint venture with Periwinkle Fashions Private Limited the flagship company of the Tainwala Group. Wacoal India Pvt Ltd is a joint-venture between Periwinkle and Wacoal International Hong Kong Co Ltd. 

  • Sunrisers Hyderabad unveils Coolwinks as the Principal Sponsor for IPL Season 12

    Sunrisers Hyderabad unveils Coolwinks as the Principal Sponsor for IPL Season 12

    Hyderabad: Sunrisers Hyderabad, finalists of the 11th season of the Indian Premier League have unveiled a stellar line-up of sponsors for the forthcoming season of Indian Premier League. The squad which was table toppers in the last season promises to better its performance by clinching the coveted trophy this time around.

    Coolwinks.com, Red FM, Rupa, Astral Adhesive, Grado, Nerolac and Jio have been signed as principal sponsors for the twelfth edition of IPL. The sponsors’ logos and branding will be distinctly exhibited on the jerseys and team’s match kits. Other sponsors who are on board with the franchise for this season are Double Horse and Car2Drive.  Tyka, UB and Coke are franchise partners.

    Mr. K. Shanmugham, CEO, Sunrisers Hyderabad, said, “We are extremely happy to have such stellar partners for our team as we prepare ourselves for the twelfth edition of the Indian Premier League. Like every season, we are keen to give a superlative performance on ground and the support from our sponsors always motivates us to excel and win the IPL championship. Along with our sponsors we are looking forward to re-create history and make it a victorious journey. “

    Commenting on the association, Mr. Ganesh Iyer – CEO, Coolwinks.com, said,” The game of Cricket is all about vision. The better your vision is, the better your performance will be. We are immensely proud to be associated with the team backed with high integrity, caliber and players who are ready to thrill the audience with their performances. The ethos of our brand resonate with SRH hence making it a perfect partnership. It would be perfect to say that this association is a sheer marriage of Coolness with Cricket. We look forward to an exciting journey with the team and hope that they accomplish their desired goals on field.”

    The Sunrisers Hyderabad has always boasted of a line-up of players which has the right mix of youth and experience and also domestic and international talent. Kane Williamson, David Warner, Rashid Khan and Shakib Al Hasan will keep enthralling the fans with their power-packed performance whereas Indian frontline players Bhuvaneshwar Kumar, Manish Pandey, Yusuf Pathan and Khaleel Ahmed are geared up to win the title for the Orange Army. The think-tank of the team remains solid as ever, as Tom Moody will wear the Head Coach’s hat and Muttiah Muralitharan will continue as bowling coach with VVS Laxman staying on as mentor. 

  • SPACES by Welspun Partners with Thrive Global India To Help Consumers #StayWell

    SPACES by Welspun Partners with Thrive Global India To Help Consumers #StayWell

    MUMBAI: This World Sleep Day, Thrive Global India is partnering with SPACES, a premium home linen brand from the house of Indian textiles major Welspun, to issue a national call on the importance of staying well. This partnership aims to align Thrive Global India’s vision of adequate rest, sleep and wellness with SPACES’ product experiences to empower consumers to #StayWell. The collaboration will incorporate Thrive’s science-based solutions and signature micro steps to focus on thoughtful living for the SPACES family and help it stay true to its mission of inspiring well-being among its consumers.

    For nearly three decades, Welspun has been committed to providing the best-in-class multi-sensorial experience through its wide range of superior and high-quality bath and bed linen. SPACES offer thoughtfully designed home linen products to address everyday struggles of usage, maintenance and appearance. With this partnership, Thrive Global India will help SPACES strengthen its efforts to bring mindful, comfortable living to its consumers.

    Thrive Global India and SPACES recognise that bath and bedtime are important daily rituals. The Thrive-SPACES partnership will utilise Thrive Global India’s innovative, globally recognised approach to encourage consumers to prioritise their own mental and physical well-being and #StayWell.

    As part of the collaboration, Thrive Global India’s media platform will host a dedicated section that will provide curated content across a range of digital assets to take SPACES’ message to a larger audience. This will include a Thrive-SPACES Video Series that will feature new role-models of success who focus on me-time and staying well. Thrive’ s community section will also feature personal stories from users and expert commentary that will accelerate the culture shift around the importance of prioritising well-being.

    Speaking of the association between Thrive Global India and Welspun, Thrive Global founder and CEO Arianna Huffington said, “Thrive and Welspun are united in our mission to reinforce the value of mental and physical well-being. With #StayWell, we hope to empower people to take the time for themselves each day, as the science is clear that the key to performing your best is to prioritize our own well-being, which includes making the time to unplug and recharge."

    Welspun India CEO and joint managing director Dipali Goenka said, “SPACES is all about thoughtful living, hence, we’re delighted to partner with Thrive Global India to integrate our world class products with a thoughtfully designed experience that empowers our consumers to lead a stress-free and healthier lifestyle. We are keen on offering the best to our consumers – quality, technology, and solutions that make their everyday lives better.”

  • Nestle India ad and sales promotion expenses up 44% in 2018

    Nestle India ad and sales promotion expenses up 44% in 2018

    BENGALURU: Food and Beverages major Nestle India Ltd (Nestle India) spent Rs 729.44 crore or 6.46 percent of its operating revenue towards advertisement and sales promotion expenses for the year ended 31 December 2018. This was the highest spends towards ad and sales promotion (promo) by the company in absolute terms – in terms of percentage of operating revenue, this was the highest percentage that Nestle India has spent towards ad and sales promotion since 2013. Nestle’s India’s ad and sales promotion spends in 2018 were 44.16 percent higher than the Rs 506 crore (4.96 percent of operating revenue).

    The figures below indicate Nestle India’s operating revenue and ad and sales promotion expenses growth. The number for 2014 in the first chart is with respect to the number for 2013.

    In 2017, the company claimed in an annual report, that it was the first purely food and beverages company in India to cross the milestone of operating revenue of Rs 10,000 crore (Rs 100 billion). The company had reported operating revenue of Rs 10,192.18 crore for 2017.

    Nestle India has been a profitable company with average profit after taxes (PAT) of 10.33 percent of operating revenue over the past 6 years (from 2013 to 2018) despite a downturn in 2015. In 2015, the company had a huge setback due to one of its biggest products – noodles sold under the Maggi brand. Operating revenue, profit after tax plummeted. The company had to spend more towards ad and sales promotion for damage control. If one were to neglect the numbers for 2015, the company’s average operating profit was 12.22 percent of operating revenue during five years from 2014 to 2018 excluding 2015.  Its PAT of Rs 1,606.9 crore in 2018 has been the highest in terms of rupees as per well as in terms of percentage of operating revenue at 14.23 percent during the period under consideration.

    When comparing Nestle India’s ad and sales promotion expenses with PAT, the average ad and sales promotion spends during the six year period between 2014 and 2018 was 50.48 percent of PAT. If one were to neglect the numbers for 2015 during which the company spent an equivalent of 93.27 percent of its PAT towards ad and sales promotion, the five year average works out to 41.92 percent.

    Company speak

    Nestle India chairman and managing director Suresh Narayanan said in the company’s annual report, “2018 has been memorable and a year of many ‘firsts’. We started the year on a bright note, as by the end of 2017 we became the first listed pure play food and beverage Company in India to reach a milestone crossing Rs 10,000 crore in revenue. This historic milestone signifies the strength of our 106-year old business in India and will serve as a moment of inspiration as we continue to build for a healthier future. It is clear that a healthier future requires a healthier business and a healthier society, and my team and I are fully committed to this. We continued to build trust with consumers and communities by being responsible, transparent and maintained our focus on building long term relationships.”

    “Consumers have always been at the heart of our initiatives. We continued to offer exciting new product categories by introducing NESPLUS Breakfast Cereals, MAGGI Nutri-licious Baked Noodles, MAGGI Dip & Spread, NESCAFÉ Ready-to-Drink Cans, NESCAFÉ É Smart Coffee Machine and EVERYDAY Chai Life,” added Narayanan.

  • Dewar’s by Bacardi India partners ‘Social Media Star with Janice’ S2

    Dewar’s by Bacardi India partners ‘Social Media Star with Janice’ S2

    MUMBAI: After a successful first season, Social Media Star with Janice is back to let the cat out of the bag on the digital lives of popular faces and new gen digital influencers that are flooding the feeds. This season is in partnership with Dewar’s scotch by Bacardi India bringing double the fun coz #DoubleIsBetter.

    Bacardi India chief marketing officer Anshuman Goenka commented on the collaboration, “Everyone’s in line to jump on the social media bandwagon. If it’s not on Instagram, it’s not even LEGIT. With Social Media Star with Janice, the idea was to put out relatable content that our audiences are constantly on the lookout for. With millennials always keen to know more about what goes into the lives of some of these popular celebrities, Dewar’s takes a quirky play to get some more scoop out.”

    Speaking about the show’s second season, Janice Sequeira said, “With everyone wanting to “break the internet”, we wanted to get people who do this, to come and give us a first-hand experience of what it takes. The show features these celebrities and their digital selves talking about their social media ‘hits’ and ‘misses’, along with some wise words on treading carefully, yet playfully. Season 2 takes these sizzling conversations a notch higher with a doubly popular line-up and some cool new interesting segments.”

  • Liva partners with FDCI to showcase India’s first Green Heart Fashion Show

    Liva partners with FDCI to showcase India’s first Green Heart Fashion Show

    MUMBAI: Liva, the ingredient consumer brand of the Aditya Birla Group, has announced its partnership with Fashion Design Council of India’s (FDCI) to showcase India’s first Green Heart Fashion Show with a thought leading initiative to promote the concept of sustainability through their collection and products. This initiative by Aditya Birla was the reflection of its commitment towards breaking the myth about eco-friendly materials and also educates the users about the need for utilisation of sustainable materials to avoid environmental hazards in future.

    In order to enhance and promote sustainable development Green Heart Fashion Show showcased collections by well-known designers: Rina Dhaka, Sahil Kochhar, Shalini James, and Samant Chauhan who created fluid garments using Liva eco. The show reconciled sustainability with the fashion industry, ethics and responsibility with beauty, luxury and comfort with style and elegance. The collection shattered the myth of sustainable clothing being boxy, stylishly textured, and fashionable while highly breathable.

    “The mission was to showcase a series of collection  featuring designers championing sustainability and eco-friendly fashion practices. Liva has taken this step of associating with FDCI to support responsible fashion across the value chain,” said Birla Cellulose global chief sales and marketing officer Rajeev Gopal on Liva’s association with FDCI. “With textiles consumptions increasing by the hour and the emergence of fast fashion, the industry at large must realise the need for sustainability to save the future” he further added.

    “FDCI is forging ahead to take fashion on a greener path with a generation of new-age eco-warriors. We believe sustainability and conscious consumption is the need of the hour. Thus, we are extremely proud to begin this new chapter with LIVA as our associate sponsor, as we share a common ideology,” says FDCI president Sunil Sethi.