Category: Brands

New Era Cap collaborates with Rohit Sharma to launch exclusive line of signature caps

MUMBAI: New Era, the international sports and lifestyle brand is set to continue its Indian expansion by teaming up with the vice-captain of the Indian cricket team Rohit Sharma, to unveil an exclusive line of caps designed by him.

The collection will reflect Sharma's distinct style and unique aesthetic, designed in conjunction with New Era to launch soon across India. Sharma’s debut collection for New Era will be sold exclusively via D: FY stores in India and neweracap.eu in Europe from 30 April 2019. The much-anticipated collection marks Sharma’s first venture into design and New Era’s growing commitment to expanding within the Indian market.

New Era Cap vice president EMEA Paul Gils said, “New Era Cap Co is thrilled to continue it’s growth in the Indian market with the announcement of our partnership with one of India’s most talented cricketers Rohit Sharma. Rohit Sharma defines style and commitment both on and off field. The signature line of caps will appeal to a wide range of fans, blending his style and persona. This line will be the start of many others that we intend to bring in with KAN D: FY sports as our exclusive distributer.”

D: FY founder director Rajiv Mehta said, “It’s an absolute honour to have the opportunity to be the exclusive India partner for New Era Cap Co in India. At D: FY, we believe in offering experiences to our customers and with Rohit Sharma’s exclusive New Era signature line of caps, we are hoping to create quite a stir with his fans and followers. Rohit is a youth icon and to endorse something as iconic as New Era caps only brings two leaders together on one platform. We hope to have a great inning with Rohit Sharma and New Era Caps in India. The collection will soon be available across all 15 D: FY stores, several large format stores like Central and Brand Factory and through our online partners like Jabong, Myntra, Amazon, AJIO, and Koovs.”

“I have been a huge fan of New Era Cap Co. It’s a great feeling to partner with the worldwide leader in caps to launch my own signature line for my fans. It’s no secret that I’m a cap lover and I’m partnering with the best to bring my fans the best in terms of style and quality. What makes New Era caps a must have is that it is fashionable and sporty at the same time. I look forward to this association with the brand in India,” said Sharma.

New Era caps will be retailed exclusively through KAN D: FY sports’ distribution in India. KAN D: FY sports is a sports lifestyle brand that is founded by Prashant Desai in partnership with Ex Puma M.D Rajiv Mehta. D: FY is also exclusive India partner to Brooks Sports Inc, to India. Brooks is the number one performance running company and a subsidiary of Warren Buffet’s Berkshire Hathaway.

March 28, 2019
Maruti Suzuki inspires Hero ISL fans to “Be Limitless”

MUMBAI: In the world of digital media and endless social scrolling, it has become imperative for the brands to work on out-of-the-box campaigns to gain the attention of their customers. With abundant brand messages flooding the daily view cycle of the people, the brands have been trying to create more inclusive and exciting avenues for their consumers, so their products can have a greater recall factor. Keeping the same in mind, automotive brand Maruti Suzuki created a wonderful experiential campaign during the Hero Indian Super League (ISL) finale in Mumbai.

Inspiring the Hero ISL fans to “Be Limitless”, Maruti Suzuki Swift used the power of technology to give an experience of a lifetime, to a selected few, by virtually providing them stadium like experience while sitting at home, for the Hero ISL 5 Finale between Bengaluru FC and FC Goa at the Mumbai Football Arena. The fans were connected to the stadium via video calling and they appeared live on the perimeter board along the football field.

Doctors on call, new parents, students who are preparing for exams and differently-abled fans were taken out from the shell of limited possibility to travel to the city of dreams for attending the finale and were presented with the idea of “Be Limitless” through this campaign. The activity maximises eyeballs for the brand’s activation on LIVE TV and gained many praises for its out-of-the-box thinking.

With the proliferation of hi-speed internet enabling the technology and the brand’s desire to stand out using a clutter breaking integration coming together, this was a prime example of a brand successfully activating its sponsorship with a sporting property.

Logicserve Digital co-founder and chief executive officer Prasad Shejale noted that this initiative by Maruti stood true to its core proposition, where the brand is offering its customers a first-hand experience of being limitless.

He said, “This innovative and brilliantly crafted initiative leverages technology keeping the customer at the center of overall brand strategy. Through this initiative, the brand has not only engaged the existing customers but has also penetrated the loyal base of potential customers. The initiative created buzz on social media especially #swift trending on Twitter.”

He further added, “VR and Mixed Reality are surely here to stay and will continue to grow. This is definitely a great way to give the new gen users what they want. Today’s youth likes to be more at the moment and get a first-hand experience of things. This campaign beautifully aligned the brand’s proposition with the users' expectations using a befitting technology.”

Mindshare vice-president Ajay Mehta found the idea refreshing for the Indian audience. He said, “It is a smart and cute idea, giving the audience the feel of being in the first row. Given the brand’s take on ‘be limitless’, I feel the campaign was a decent fit and did a good job.”

Brand-nomics managing director Viren Razdan reflected the same thought. He contended that through this campaign Maruti Suzuki made a brilliant effort to bring the fans closer to a much-celebrated sport. “As Sports marketing true test is in bringing fans close to their passion, the game and the players they follow. Maruti’s act is a brilliant effort in bringing this experience alive – using technology. Bringing armchair sports enthusiasts to the field up close, virtually in the game would truly payoff this association for the brand,” Razdan said.

Vertoz founder and CEO Ashish Shah commented, “Brand awareness – a top of the funnel process and customer retention – a bottom of the funnel process, form the two extreme ends of the entire customer acquisition funnel. Providing a good customer experience plays a vital role in customer retention. Maruti Suzuki’s new initiative is an excellent example of successful brand integration to fully achieve the above goals. As Maruti Suzuki is providing its customers with a memorable experience, this smart use of technology will go a long way in creating a great brand recall for Maruti Suzuki.”

Langoor executive creative director Vignesh Iyer praised the idea and also showed excitement towards how the brand is going to take the idea forward. He commented, “Bringing the fans virtually to the stadium via a video call was as simple as it was memorable. It was also a good fit with the ‘limitless’ promise of Maruti Suzuki Swift. Digital enables brands to create meaningful experiences like this, which bring alive their promise in newer, interactive ways.”

“It will be interesting to see if this is a one-time initiative, or if the brand can build #LimitlessFans as a long-term property with more such experiences and tighter product integration,” he concluded.

Ethinos Digital Marketing joint managing director Brijesh Munyal also lauded the campaign and shared that he is expecting other brands to follow the trend set by Maruti Suzuki Swift. He said, “Such brand integrations leveraging new age digital technology, even within the digital marketing space, are really exciting and we will see more and more brands using it soon- not only in the automobile industry but other sectors too.”

The campaign is one fine example of smart marketing that facilitates memorable interactions among consumers. The brand has done a commendable job in associating itself with ‘limitless’ opportunities that its products can bring to the customers.

March 28, 2019
Swiggy, Hotstar bowl cricket lovers over

MUMBAI: As the cricket frenzy reaches a crescendo this March, Swiggy lives up to its promise of providing unparalleled convenience to its consumers yet again. In what is potentially a global first, Swiggy and Hotstar are coming together to allow consumers to order their favorite meal from Swiggy, without taking their eyes off a single ball. Swiggy POP, Swiggy’s curated single-serve meals from top restaurants across the neighborhood, will be integrated on the Hotstar App making for a pleasurable viewing as well as food ordering experience.

Commenting on this integration, Swiggy VP marketing Srivats TS said, “Our collaboration with Hotstar aims to satisfy the insatiable love we Indians have for cricket and food. We believe a nail biter of a match accompanied with great food is a delicious combination to serve up this cricketing season! We are extremely pleased to present this innovation in association with Hotstar. Through this, we hope to build a deeper bond with our cricket crazy fans by offering them an uninterrupted viewing and extremely convenient food ordering experience.”

Swiggy’s food ordering analysis from the cricketing season last year indicated an increase in online orders during the period. Considering the sporting event is all about action, suspense, drama and food, last year, Swiggy saw a 25 percent increase in order numbers during the season, compared to pre-season, with the highest number of orders received on the day of the finale.

This integration with Swiggy is part of Hotsar’s bid to provide viewers with an engaging experience for VIVO IPL 2019. With the motto of ‘Koi Yaar Nahi Far’, Hotstar is rolling out a first-ever social cricket-watching experience which will provide viewers the opportunity to invite, chat and compete with their friends and family. On the back of this, the streaming giant expects to reach over 300 million viewers, about 50 percent more than last year. For Swiggy, which has millions of users itself, this would mean an opportunity to innovatively engage with their existing customers whilst tapping newer ones as well, serving everybody their favourite dishes with absolute ease.

March 26, 2019
Beardo to groom Kings XI Punjab

MUMBAI: Beardo, one of India’s leading luxury grooming products for men, has partnered with Kings XI Punjab as it kicks off its campaign to win the 2019 edition of the IPL. Beardo will be the official ‘Grooming Partners’ for the Kings XI Punjab this season as it hunts for its maiden title.

The unmistakable Beardo logo will prominently feature on all caps and helmets of all players of the Kings XI Punjab.

Beardo co-founder Ashutosh Valani said, "We’re thrilled to be the grooming partners for Kings XI Punjab. They’re one of the most exciting teams in the league that have a united legion of devoted fans across generations and cultures. Keeping in sync with Beardo’s continuous effort to introduce new innovative product to our men’s grooming range, the association gives us a chance to showcase our merchandise at one of the biggest sporting events in the world.”

Kings XI Punjab CEO Satish Menon commented, “I welcome Beardo to Kings XI Punjab, knowing that we have the right partner with whom we can create a unique future with new ideas. We’re positive that this association will offer something new to our fans and also help us connect with new cricket enthusiasts. We look forward to a successful partnership with Beardo."

March 26, 2019
Three Tata Brands in top 20 list of India’s Most Consumer-Focused Brands

MUMBAI: TRA Research has launched the second edition of ‘India’s Most Consumer-Focused Brands 2019’ (CFB), a study measuring the brands’ increase in Buying Propensity, the keenness-to-buy among Indian consumers.

Samsung, the South Korean multinational major leads the TRA’s most consumer-focused brands 2019 report this year. It is followed by Tata Motors at scond place and Apple has secured third position with the latter having climbed two ranks over last year. Hero Motocorp has secured fourth slot while Nike is at fifth rank for consumer-focus.

CFB 2019 reports the list of brands that increased their buying propensity over last year. This year’s report lists 500 brands based on the buying propensity comparison of two successive years’ data.

Commenting on the launch of CFB Report 2019, TRA Research CEO N Chandramouli said, “TRA‘s Most Consumer-focused brands 2019 report in its second edition exhibits substantial shift. The biggest find is that of the seven new brands that made it to the list as compared to last year all have made it into the Top 20 Most Consumer-Focused Brands list. Three Tata Brands – Tata Motors (ranked 2nd), Tata Salt (ranked 15th) and Tata Tea (ranked 20th), which were not a part of the list last year, also made it to the Top 20. Some other new entrants to the Top 20 list include Bajaj Pulsar (ranked 9th), Reliance Jio (ranked 18th) and Sony (ranked 19th). A few brands made significant strides over last year to make it to the Top 20 Most Consumer-Focused Brands. These include LIC (ranked 6th, with a jump of 82 ranks), State Bank of India (ranked 12th with a climb of 74 ranks) and Lakme (ranked 17th with a jump of 92 ranks). Of the 11,000 brands studied, only 541 brands showed an increase in buying propensity over last year, with 95 per cent brands registering a fall in buying propensity in the same period.”

“TRA’s Buying Propensity Matrix is a scientific brand measurement model that gets to the root of consumer buying behaviour to understand and measure the customer’s buying keenness. It attempts to understand this through the overt, covert and contextual buying drivers of consumer influences. By increasing buying propensity a brand creates a natural pull for the consumer towards the brand measured as a consumer’s trust (the transactional drives to buy) and attractiveness (the psycho-socio-cultural desire drives to buy). These two combine to make the fundamental substrate on which all buying decisions are made,” Chandramouli added.

Among India’s 500 Most Consumer-Focused Brands, 37 super-categories and 236 categories were listed. The categories with the maximum brands were F&B, FMCG and automobile contributing to 28 per cent of the total brands in the listings.

Some of the important category leaders in Consumer-Focused Brands are Panasonic (rank 57) in Consumer Electronics; Liberty (rank 64) in Footwear; Kenstar (rank 163) in Durables, L’Oreal (rank 66) in FMCG; Sun Pharma (rank 76) in Pharmaceuticals; Tata Sky (rank 72) in DTH; DMart (rank 111) in Retail, Fastrack (rank 31) in Branded Fashion, JW Mariott (rank 155) in Premium Hotels, Google (rank 16) in Internet Search, and Kit Kat (rank 135) in Food & Beverage.

March 25, 2019
Humour has been key to Center Fresh’s brand recall: Perfetti Van Melle’s Rohit Kapoor

MUMBAI: The Dutch confectionery and gum manufacturer, Perfetti Van Melle had stepped into the Indian market 25 years back with a unique liquid-filled gum, Center Fresh, which eventually became the category leader in its segment. One of the largest selling gum brands in India, Center Fresh not only tantalised the taste buds of millions of Indians but also gave memorable marketing campaigns and taglines that stay on the tip of the tongue; the most iconic being ‘Zubaan Pe Rakhe Lagaam’

Perfetti Van Melle India director-marketing Rohit Kapoor, in an exclusive conversation with Indiantelevision.com, highlights the glorious marketing journey the brand has been on through these 25 years.

He starts by sharing the initial day story of the brand. Perfetti started the Indian operations in 1994 with the launch of Center Fresh, the first liquid-filled gum of the country. "Over the years we have kept the excitement going on the brand with new campaigns, innovative flavours, and new pack formats introduction to building the category. Center Fresh has managed to play the role of market creator and maintain leadership position in the segment over the years," he says.

During the launch phase, the objective was how to bring in differentiation and consumer-relevant innovation to the market. It was thus decided to launch the first-ever liquid-filled gum experience with a balanced fresh mint flavour. The brand was launched in a jar pack which provided a great tool to place the SKU front of the shop for visibility and also provided longer stability to the product. It also won the acceptance of mass audience.

Speaking about the role of marketing in this success, Kapoor quips, “Center Fresh is one of our power brands and there has been consistent marketing support for the brand to stay relevant with the consumers in the domain of fresh breath confidence. The campaigns ‘Zubaan Pe Rakhe Lagaam’ (better to chew than talk) and ‘Taazi Saans Rakho Paas’ (be fresh breath ready) have helped us a lot to garner consumers love for the brand.” Kapoor further mentions that Center Fresh’s association with the World Cup in 1996 had been one of the key disruption points for the brand.

Initially, the brand was riding the humour wave for its communications. The many ads launched under the ‘Zubaan Pe Rake Lagaam’ umbrella are still unforgettable.

Kapoor believes that humour is an important way to deliver clutter-breaking and memorable campaigns to drive top-of-mind brand recall. He notes, “Our category is an impulse category and it’s extremely important to keep the brand on top of the minds, which drives purchase decision in the market. Humour is an important way to deliver such campaigns, especially when your target group is the youth, who are being bombarded with enormous messages on a daily basis. A campaign with humour has to strike the right balance between the role of the product/insight in the campaign and entertainment in the storyline.”

However, in 2015, the brand moved to a new communication platform called ‘Taazi Saans Hamesha Rakho Paas’. Its newest ad film, celebrating its 25 years in the Indian market, also runs around the same message. Speaking about the change in communication module, Kapoor shares, “‘Zubaan Pe Rakhe lagaam’ as a platform, was a very successful campaign for the brand, started in 2007. But as brand custodian, we have to continue renewing the consumer stories and find ways to continue drive trials and building the category. ‘Taazi Saans Hamesha Rakho Paas’ essentially asks one to be fresh breath ready to impress the opposite gender in the first meeting (fresh breath confidence). The objective with the 25-year celebration film was to bring alive such moments of first meeting and bumping into each other in the college corridor is probably the most universal theme.”

The campaign has been created and conceptualised by Ogilvy & Mather, like most of its previous communications. Kapoor believes the agency has been a big support in making its marketing initiatives a success. He says, “Ogilvy has been a crucial and trusted partner to build many PVMI brands in the category. They have done memorable work on Center Fresh and many other Perfetti brands. They understand what works in the category to drive brand objectives and how to establish the connection with the consumer via compelling consumer stories. The recent 25 years campaign is another example where the Ogilvy team delivered really well on the brief.”

The brand is now looking forward to continuing building the ‘Fresh Breath Confidence’ platform for its other extensions as well. Kapoor highlights, “This journey started with the launch of Center Fresh Mints, our first non-gum offering, and the proposition along with communication has received an extremely positive response so far. So, the communication strategy on new introductions shall be to highlight the product benefit and moment of consumption, consistent with building the brand on fresh breath confidence platform.”

Not just for its flagship Center Fresh, Perfetti has been very creative with its marketing communications for other brands under its umbrella too. Talking about the same, Kapoor says, “The strategic intent is to develop the category, identify need gaps, renovate, innovate, and continue to delight the consumers. Also, superior quality products, ability to bring innovation at a faster pace, driving differentiation, memorable communication, and our robust distribution system have led to the popularity of the brands in the portfolio. Thus, the 7 power brands always get required support on identified demand moment via relevant innovations in the communication platforms.”

He concludes, “Social media and digital space are very important media for us to build brands and have been gaining share in marketing mix spends over the years. We regularly use the medium to improve our reach and drive consumer engagement.”

March 24, 2019
GRADO from The House of GBTL and OCM unites with Sunrisers Hyderabad

MUMBAI: GRADO from the House of GBTL and OCM has joined forces with Sunrisers Hyderabad (SRH) as its principal sponsor and cotton blazer partner for IPL 2019. The format of the association will be of GRADO being SRH’s principal sponsor with logo presence on its jersey, on perimeter board, visible branding on the giant screen and collaterals for cheering at the stadium.

Along with this, there will be a stand named as ‘GRADO’ reserved for ardent Sunrisers fans on their home turf. An experiential space will also be created for the cricket aficionados. While there will also be tickets for the team’s channel partners, the sixer of this collaboration is GRADO’s tie-up with key SRH players, namely Kane Williamson, Bhuvneshwar, Vijay Shankar, and Yusuf Pathan. Along with making numerous runs on-field, the team members are all set to bowl us over via a shoot in cotton collection fabrics from GRADO.

Speaking about the association, GRADO mentor Rajendra Agarwal said “The opportunity to collaborate with Sunrisers Hyderabad as their Principal Sponsor was a momentous stride for us. Our brand and SRH have a lot in common – team spirit, hard-work, well-synced functions, and continued dedication. These synchronicities also abetted the launch of our Cotton Collection. The SRH team perfectly dovetails into our brand ethos of simplicity and sophistication.”

Delighted about this alliance, Sunrisers Hyderabad CEO K Shanmugham said, “We are delighted to welcome Grado as the principal sponsor with Sunrisers Hyderabad for the forthcoming season Grado is a prestigious brand in the luxury fabric segment and their philosophy resonates with ours. This is an important season for us and we’re looking forward to having their valuable support for what promises to be exhilarating, and hopefully in our case, a triumphant journey ahead.”

March 23, 2019
1Crowd invests Rs 2.5 cr in media tech brand Voiro

MUMBAI: Bangalore-based startup Voiro, a unique revenue management suite for ad-led digital publishers, has attracted Rs 2.5 crore in a pre-series A-round of funding led by early stage investment fund 1Crowd and its investor community. The funds raised will be used by Voiro as growth capital for both domestic as well as international markets.

Voiro will use this investment to strengthen its team and platform. The company will also focus on building key partnerships as it aims to consolidate its India position and expand to new geographies. Voiro will leverage expertise from 1Crowd members to drive its ambitious plans. Cognizant Technology former executive vice president Mohan Kalyan will come on board as a director and will help Voiro during their next stage of growth.

Commenting on the investment, 1Crowd co-founder Anup Kuruvilla said, "1Crowd chose Voiro for its right blend of industry expertise and technological capabilities. We feel the analytics provided by Voiro are of great use to its clients as this helps not only to manage their inventory but also to monetize the same. The company’s deep understanding of the media industry and its pain points combined with a strong technology team that can build intelligent solutions to tackle these problems makes Voiro a company with strong potential in the digital publishing and advertising space.”

Voiro co-founder and CEO Kavita Shenoy said, “Voiro’s growth and technology curve has been steep since its inception, a testimony to its value proposition to the media, advertising, and digital publishing industry. We are glad for the investment from 1Crowd as it reaffirms Voiro’s strength and potential. These funds will enable us to write the next chapter in our growth as we look beyond the Indian market.”

Founded in 2014 by Kavita Shenoy and Anand Gopal, Voiro enables media and digital publishers through cloud-based technology solutions to achieve sharper monetization of their advertisements and helps to better leverage their data across sales, finance, and operations. Today, Voiro caters to a significant number of OTT players and digital publishers, making them one of the largest home-grown players in this space.

Voiro enables digital publishers by helping them to adapt to the changing content consumption pattern and helps manage their revenue better by streamlining workflow, harnessing data, and increasing efficiency through automation. Voiro currently powers some of the biggest OTT players, digital publishers, and media houses in India.

March 22, 2019
Want to promote cycling as a lifestyle choice first: Giant Bicycles’ Aditya Bafna

MUMBAI: Started in 1972 in Taiwan, Giant Bicycles is one of the world’s largest producers of high-quality and performance bicycles. Known globally for bringing together high-quality craftsmanship, technology, and innovative designs under one roof, it recently made its debut in India, opening its flagship store in Mumbai, in association with Element Retail.

Translating the name Giant into its native meaning would give us fast (Jie), safe (An) and special (Te). The company’s mission statement is “to inspire passion for cycling by creating the ultimate experience for all types of riders, all over the world.” This is possible because it owns and controls the entire manufacturing process.

Indiantelevision.com interacted with Element Retail Pvt Ltd managing director and CEO Aditya Bafna and discussed the roadmap the cycling giant is going to follow here in India. Edited excerpts follow:

Tell us more about Giant. How it originated and what makes it the biggest bicycle manufacturer in the world?

Giant is the world’s leading brand of high-quality bicycles and cycling accessories. Since 1972, Giant has combined craftsmanship, technology and innovative design to create the ultimate cycling experience for all riders, competitive to lifestyle. Through its products, people and retail partners, Giant inspires passion for cycling all around the world. Giant was founded on the idea that the best way to inspire passion for cycling is to create the best products and make them accessible to all riders.

Giant has a category for female bikers under the brand Liv. They are designed especially for women’s bodies, rather than just producing smaller frames painted pink or lowering the crossbar, what other brands normally do. Since the last four decades, Giant Bicycles is known for its innovation in cycling technology and representing the global cycling community. Giant has proven to be the world’s fastest bike in the world. They also provide different cycle parts to various brands because of its best in class quality, thus making it the world’s largest premium brand and biggest bicycle manufacturer.

What are your expectations from the Indian market in terms of sales and brand popularity?

We believe that the Indian cycling industry will grow substantially in the next couple of years. The athleisure and fitness sector in India has gained tremendous popularity in recent years as more and more people have become fitness enthusiasts giving a huge scope for Giant to grow in India. With the increasing number of active participants in the fitness community, one can forecast a significant spike in the business. There is a spillover from running to cycling. Running became a trend recently, but off lately people are taking cycling more seriously as a mode towards fitness. 16 million units of bicycles are sold every year in India, of which premium segment consists of 0.5 million units. In the last 10 months, Giant has sold 800 cycles in India and plans to hit 1,000 units by the end of the financial year. Our intention is to have a share of 50 per cent of the 0.5 million premium units in India. We are expecting a double-digit growth if the Indian infrastructure supports.

Our target consists of cyclists, triathletes, duathletes and fitness enthusiast. Also, people in the age group of 10 – 65 years are our target audience.

We are planning to open 15+ exclusive stores in cities like Delhi, Bengaluru, Chennai, Chandigarh, Pune, and Nasik by March 2020.

What is your marketing strategy to popularise the brand among the masses?

We want to promote cycling as a lifestyle choice before we deep dive into promoting Giant as a brand. The exclusive store that we have launched is an experience centre where we have appointed dedicated trainers who will guide people and educate them about which cycle suits their body type and help them pick the perfect bicycle for them. On the other hand, we are also trying to build cycling communities which will help enhance the experience of cycling. We are already in the process of building one community in Mumbai.

Also, we are trying to reach out to maximum people through social media platforms by educating them on the technology and the quality of the products used to build these cycles.

For now, we are only focusing on promoting the brand digitally. Digital medium reaches the maximum audience especially the youth. Once the brand picks up the pace in the Indian market, we will focus our efforts on re-jigging our marketing strategy to include print.

What about associations with social media influencers and/or brand ambassadors?

For the launch of the store, we have a few strategic influencer partnerships in place with influencers from the fitness and lifestyle industry like CNBC anchor and host Shibani Gharat, Dhadak & Humpty Sharma Ki Dulhania film director Shashank Khaitan, Cricket commentator and host Jatin Sapru & fitness trainer Hannah Sim who are passionate about cycling and promote a healthy lifestyle.

Bringing on board a brand ambassador is definitely on the cards for the near future.

Who are your key competitors and what are the key differentiating factors that your brand is going to offer?

Trek Cycles & Scott Cycles both these international brands share a handsome space in premium cycling category market in India. Our complete offering to the riders in better frames, better cycling technologies and more option in carbon made bicycles always give the edge over our competitors.

March 22, 2019
INOX becomes the official partner of Rajasthan Royals

MUMBAI: India’s fastest growing multiplex operators INOX Leisure Ltd announced that they have become the official partners with Rajasthan Royals. Under the partnership, INOX will have its logo presence on the team attire. INOX has been consistently undertaking exciting initiatives for its viewers to redefine the cinema experience in the country, blending top class luxury, impeccable services and best-in-class technology with its irresistible offers for its viewers. The strategic partnership with Rajasthan Royals will further lend a touch of royalty and offer its patrons an extraordinary experience beyond cinemas.

INOX has introduced a special offer for its guests across the country enabling them to win a free trip to Jaipur to watch a Rajasthan Royals match during this year’s Indian Premier League. INOX viewers will have to book their movie tickets through INOX’s mobile application or through its website www.inoxmovies.com in the month of March to be eligible to win the all-expenses-paid trip to Jaipur. Those guests buying a Rajasthan Royals Popcorn Tub will also be eligible for winning the coveted trip. Along with free match tickets, INOX will offer free return air tickets from their place of residence, a 2 Nights-3 Days stay and sightseeing at Jaipur to the winning viewers. The eligible viewers also stand a chance to win the Rajasthan Royals jerseys, autographed merchandise and a chance to meet the Rajasthan Royals players.

Rajasthan Royals have re-launched themselves in its new color Pink with first Royal, Shane Warne as its brand ambassador. Having donned various hats with Rajasthan Royals, Shane Warne, the brand ambassador of Rajasthan Royals said, during a recently held interactive session at INOX Atria at Mumbai, “Thank you INOX for getting on board with the Rajasthan Royals. It’s a terrific family to be a part of. I am privileged to have witnessed such a beautiful cinematic experience today.”

Alok Tandon, CEO – Inox Leisure Limited adds“With a clear focus on curating the best experience for our patrons, we have continously been working on partnerships, allowing us to take their cinema experience to new levels. The partnership with Rajasthan Royals adds a royal touch to our brand offering. We invite our patrons across the country to come forward and win a chance to experience the royalty of Rajasthan Royals from close quarters. We would also like to thank Shane and the entire Rajasthan Royals leadership for coming on-board with INOX.“

On his recent visit to INOX Atria at Mumbai, Shane Warne set the partnership rolling as he addressed the top management of INOX Leisure Ltd and shared his life experiences on how teamwork, respect within the team, and leadership matters for any sport or an organisation to be successful. Link of video of Shane Warne’s visit to INOX Atria, Mumbai: https://youtu.be/f7-yA0SHv8M

March 20, 2019