ITV

Category: Brands

  • Fujifilm India, Alia Bhatt collaborate to promote INSTAX range of instant cameras

    Fujifilm India, Alia Bhatt collaborate to promote INSTAX range of instant cameras

    MUMBAI: Fujifilm India, a pioneer in imaging technologies proudly announces a strategic Partnership for its INSTAX range of instant cameras with Bollywood actress Alia Bhatt. A sweeping promotional campaign for Instax will be rolled out across digital platforms with Alia’s participation.

    The company further aims to enhance Instax’s awareness through its strategic collaboration with one of the most followed Indian celebrity, Alia Bhatt. With Alia’s 52.9 million-plus social media popularity and her unique iconic personality, she is one of the most influential people amongst the youth today. She perfectly complements the brand attributes of Fujifilm Instax which is indeed a charming product with which one can shoot, print and share an original instantly.

    Commenting on the occasion, Fujifilm India managing director Haruto Iwata said, “We are very excited and optimistic to embark on this partnership with Alia Bhatt. She is an iconic symbol of the Indian entertainment industry and popularly known amongst the youth for her uniqueness and charm which perfectly blends with our brand. She embodies what Fujifilm INSTAX is all about – young, fun and ‘kawaii’ (cute in Japanese). With this association, we look forward to doubling our sales and scaling newer heights in the imaging space.”

    “Sometimes you just want to preserve a memory in print but it isn’t always easy. Which is why the Fujifilm Instax cameras are so amazing. It’s almost like a portable photo studio. No matter where you are, with the Instax you can capture happy moments and print them instantly.” Alia Bhatt commented.

    Fujifilm India head – photo imaging and Instax Centhil Nathanv added, “Alia Bhatt is undeniably one of the most gifted and accomplished women of her generation and a role model to young men and women. In just a few years, her incredible talent has made her one of the most articulate actors of all time. Our association with Alia is focused on bringing her youthful vivacity among individuals by spreading the joy of instant pictures.”

    In the coming months, Fujifilm will be running a series of campaigns on their social media platforms.

  • Del Monte launches easy-to-use, economical spout packs of its favourite mayonnaise spreads

    Del Monte launches easy-to-use, economical spout packs of its favourite mayonnaise spreads

    MUMBAI: Del Monte, the premium food brand, has launched convenient and economical spout packs of its much-loved range of mayonnaise spreads, which will now make it even more convenient, delightful and affordable to add taste to a wide range of food and snacks.

    With changing lifestyles and an urbanized way of living, Indians are adopting more innovative and novel food options in their diet. Consumers are looking for ready dressings to prepare restaurant quality food at home. Keeping the consumer preference and satisfaction as a primary aim, Del Monte’s much liked tasty and creamy – Eggless Mayo, Tandoori Mayo and Sandwich Spread – will now be available in smart spout packs of 80gms in the price range of Rs 30-35. To help consumers make delicious cuisines at home, these smart packs come with instructions on its usages, printed on their packaging.

    The introduction of new smart and convenient packs is yet another offering from Del Monte, which always has kept family’s health and convenience as uppermost on its priority and due to which it has emerged as a top and favourite food brand in a wide range of categories.

    “We have always given highest priority to consumer product quality and convenience while making new products. Del Monte has introduced small packings of its much-loved range of mayos to enable a wider set of families to buy its range.” said Mr. Yogesh Bellani, CEO, Del Monte.

    So, it’s time to head straight to your nearest store and get hold of your favourite Del Monte’s mayos for adding a healthy taste to your food and snacks in a healthy way!

  • WittyFeed launches social infotainment platform ‘CatchUp’

    WittyFeed launches social infotainment platform ‘CatchUp’

    MUMBAI: WittyFeed has announced the launch of “CatchUp”, a social infotainment platform that will give users the opportunity to stay on top of trends online via an audio-visual format.

    The company believes that new platforms will emerge by innovating on format and monetisation methods for publishers. Following the same reason, WittyFeed also decided to consolidate its India business in the new platform.
    An essential offering of CatchUp is that the content is served to the user in nuggets of 3 sec to 3 minutes, making the platform a first-of-its-kind in India.

    CatchUp co-founder and CEO Vinay Singhal said, “While building nine successful global digital media brands including WittyFeed over last four years, we realised that users’ content consumption behaviour has shifted majorly. Mobile devices allow users to consume content at their comfort and keep up with what’s happening around them. My time has become the new prime time.”

    He added that with so much clutter that exists on new age UGC platforms, there is a space that exists for PGC-led UGC platform that delivers personalised content experiences while also allowing the user to express themselves. “We are looking forward to solving these inefficiencies with our new platform- CatchUp.”

    The content on CatchUp is curated from across various publishers in different categories such as Bollywood, Politics, Sports, Lifestyle, Health & Fitness, and Social Media etc. CatchUp delivers a unique personalised experience for users (backed by proprietary algorithms) to kill FOMO and keep up with the latest and happening things on the Internet in the form of updates throughout the day. Some of the interesting channels on CatchUp are ‘Social Media Today’, ‘Politics Today’, ‘FoodMate’, ‘Sports Today’, ‘Adbhut India’, ‘ Bhasad’, ‘InnerVoice’, ‘KuVichar’, ‘Science and Tech’, etc.

  • Junglee Games partners Influx to unveil new branding

    Junglee Games partners Influx to unveil new branding

    MUMBAI: One of India’s largest gaming companies, Junglee Games announced its association with a creative agency, Influx, to helm its plans for rebranding. The decision for rebranding follows Junglee’s evolution into a powerhouse gaming company and the brand’s prime focus on skill-based games. In addition to rebranding, Junglee plans to continue its association with Influx and leverage the creative agency’s expertise for its individual gaming brands.

    Commenting on rebranding, Ankush Gera, Founder & CEO of Junglee Games said, “We founded Junglee Games back in 2012.  At the time, it was a one-man show in San Francisco. As we found ourselves navigating the challenging, but exciting, market in India, we wanted to be seen and known as playful, fun and entertaining. Our brand, logos, and digital presence have all largely been representative of that playful identity. Games of skill are a large part of our business and the catalyst to our success has been deep trust from our players in our platform and service. As we find ourselves on the forefront as one of the leading gaming businesses in India, we felt that our old brand was no longer conducive to the company we are today.”

    In the seven years since its inception, Junglee Games has gone on to build entertaining but highly-skilled, real-money gaming platforms like Rummy and Fantasy Sports. Their rummy game, Junglee Rummy, has more than 5 million users. The company has clocked in 80-100% growth year-on-year and is now a team of 200, spanning 7 countries. Furthermore, Junglee Games is expected to cross 20 million users across all its games this year, with hundreds of millions of dollars estimated to be transacted at its platform.

    The idea of rebranding was simple; Junglee was in pursuit of establishing a brand presence that would represent its current brand identity, and also hold true to the legacy it aspires to establish. The company also wished to challenge the status quo and represent play and fun, skill and thrill, all at once. The company also wanted the rest of the world to get an inside look into the company, its core values, and the conscious culture it embraces.  After four months into the process, Junglee Games finally unveiled its brand new identity.

    The Rebranding

    Junglee Games has built beautiful social games and RPGs, but games of skill are core to its DNA.  Thus, the company wanted to design a logo that would represent play and fun but also showcase the element of skill. The brand new logo of Junglee Games is a twist on a dice, which has a door. While dice represents the fun and excitement of gaming, the door can only be opened with the right skill. Furthermore, the door allows gamers to escape and get immersed in a fun, artistic, entertaining experience.

    Commenting on the association, Ankush Gera added, “Given our size, it’s easy to work with larger agencies, but we’re a company that makes a lot of decisions with heart. So we wanted to find an agency that would look at our rebrand beyond a client project. We wanted someone who would challenge us creatively but also fully align with our vision. We found that in Influx. We knew from our first meeting that the team had the heart to understand how important a rebrand was for Junglee Games and the expertise to translate ideas into actuality. Needless to say, we are extremely thrilled at the association and are looking forward to working with them again on our individual gaming brands.”

    Harish Thilakan, founder of Influx added, “The gaming space is a crowded one. In Junglee Games, we saw a really driven team that had scaled at an impressive rate and had a story that deserved to be told. It was important to represent Junglee as a “grown-up” teenager, with the exuberance of youth but balanced with the clarity of thought and vision. We believe this identity speaks volumes of their infectious work-culture.”

    Every section in Junglee’s website has been crafted to touch on things that matter, including plenty of open positions, along a deep dive into its culture and values. The brand new corporate identity reverberates with elements that move and pulsate and immerse users in a gamified experience.

  • Qwikcilver drives 80% repeat transactions on Woohoo with CleverTap

    Qwikcilver drives 80% repeat transactions on Woohoo with CleverTap

    MUMBAI: CleverTap, the customer lifecycle management platform, has announced that Qwikcilver, the gift card technology leader, has been able to drive repeat transaction on its B2C platforms www.woohoo.in and Woohoo Gifting App with over three-quarters of its customer base on the back of effective omnichannel marketing campaigns.

    Founded in 2006, Qwikcilver is the single largest end-to-end service provider in the pre-paid, gift card space, serving some of the biggest names in retail and service industries in India, the Middle East, South East Asia, and more. It powers 9 out of every 10 gift cards and e gift cards sold in these regions and manages an annualized gross transaction value of $1.5 billion.

    Qwikcilver co-founder and director Pratap TP said, “At Qwikcilver, we have always been able to keep our operations frugal, but continue to build high-quality technolog.”

    He further added, “To that end, CleverTap’s customer lifecycle management suite helps us measure the real impact of our marketing spend and build a strong customer base without spending too much on customer acquisition. With CleverTap, we’ve been able to see as many as 80 per cent customers performing repeat transactions on www.woohoo.in & Woohoo Gifting App through targeted and personalized engagement campaigns across channels.”

    CleverTap’s recently launched measurement dashboard – Real Impact, helps brands measure the long-term consolidated impact of their marketing campaigns. Using Real Impact, the Qwikcilver team will be able to attribute the ROI of its marketing spend to key business metrics such as revenue per user, conversion, user retention, stickiness, and more.

    CleverTap co-founder Anand Jain stated, "We are proud to have been associated with Qwikcilver for over three years now, and are excited about their journey ahead”. He further added, “Qwikcilver has managed to achieve phenomenal growth by constantly innovating while keeping their operations lean and cost-effective. With the international market for gift and loyalty cards expected to grow to $506 billion by 2025, I am confident that our partnership will continue to yield great results.”

  • Indian brands show witty side on April fool’s day

    Indian brands show witty side on April fool’s day

    MUMBAI: April fool’s day gives everyone a chance to enjoy some hearty laughs and pranks at the expense of friends, colleagues or families. This is the day when you trust no one and nothing. But sometimes, the trickery is so fine that it takes forever for one to realise that they have been fooled. This 1 April, a number of brands played their best cards. Here are some of the best specimens we saw on our social media handles.

    Kingfisher

    Kingfisher announced the launch of a new product – Kingfisher’s Instant Beer mix, a revolutionary product which would change the beer industry. People were asked to register for free samples, which they did in abundant numbers. As per the brand, people also made WhatsApp groups discussing the product, hence making it a trending topic on the messaging app too.

    Netflix India

    Netflix India’s April fool’s prank started 14 days in advance as it started sharing cryptic messages that seemed to be pointing towards the much awaited season 2 of the popular original series Sacred Games.

    But on 1 April it turned out to be a very creative announcement of the launch of popular American sitcom F.R.I.E.N.D.S on its platform.

    Ola

    Ride-hailing platform Ola came up with an interesting solution to the one big problem that the generation, which is ‘always on the go’ faces, the lack of public toilets. It announced Ola Restroom facilities on its social media handles attracting a lot of eyeballs. However, after telling people that it was indeed an April Fool’s prank, they also shared that from now onwards, people can opt to donate Re 1 to Gramalya and help it build toilet across India.

    One Plus

    India’s premium smartphone brand One Plus released a small teaser of its Warp Car, an electric supercar printed using SLS 3D and ABS 3D printing that can also can be customised. The car doesn’t have a steering wheel and relies on smartphone control. It also asked people to participate on Twitter and Facebook with the hashtag #WarpCar to win one.

    Pepsi

    Pepsi used its influencer network to position its ‘Har Ghoont Mein Swag’ motto via a unique prank where a group of friends tricked a guy into a fake meet and greet with Bollywood actress Disha Patani. The video of the prank got viral as it was also shared on Disha Patani’s official Instagram handle.

    7 UP

    7 UP took its April Fool’s prank to the streets of Chennai as it teamed up with popular Tamil actor Sathish Muthukrishnan who posed as a local taxi driver in the city and drove around town, pranking unassuming passengers.

  • Smartphone brands to spend Rs 330 crore on digital marketing in 2019

    Smartphone brands to spend Rs 330 crore on digital marketing in 2019

    MUMBAI: 34 per cent of the digital marketing spend by smartphones in 2019 will be done to improve search results including keyword bidding and SEO. This is according to the findings of TechARC's first edition of ‘Smartphone Digital Marketing in India’ that gave an overview of how the smartphone brands are spending over various platforms.

    Social media marketing would consume 26 per cent of the digital marketing budgets for smartphones in 2019. Similarly, 24 per cent, 10 per cent and 6 per cent would be spent on performance marketing, programmatic marketing and influencer marketing respectively during the period.

    Smartphone brands will cumulatively spend over Rs 330 crore on digital marketing in India. 72 per cent of this spending will be consumed by digital marketing over mobile platforms with the remaining being spent on web platform marketing.

    TechARC founder and chief analyst Faisal Kawoosa said, “Digital is increasingly becoming the preferred mode in marketing of smartphones as it helps brands to establish an engaging connect with the millennials, who are either the buyers or influencers for smartphones.”

    The report enumerates the advantages as well as challenges of digital marketing for smartphones. Among the key advantages digital marketing offers include call-to-action and rich media messaging to compliment a product like smartphone, where a brand wants to communicate a lot many details.  At the same time, the main challenges remain of creativity and innovation besides ad-fraud which results in the inefficiencies of digital marketing, reducing the RoI as well as hurting the brand image.

  • Zomato launches operations in 17 new Indian cities

    Zomato launches operations in 17 new Indian cities

    MUMBAI: Online restaurant guide Zomato has expanded its online ordering and food delivery services to 213 cities in India with the launch in 17 new cities.

    The newly launched cities include Bulandshahr, Shahjahanpur, Solan, Palwal, Rewari, Machilipatnam, Nandyal, Bhimavaram, Ongole, Srikakulam, Kadapa, Kottayam, Kollam, Khanna, Gurdaspur, Ambur and Deoghar, Zomato said in a statement.

    "Emerging cities are a major growth avenue for us and we expect them to constitute more than 50 per cent of our total order volume by the end of the year," Zomato founder and CEO Deepinder Goyal said.

    "With 1.8 lakh delivery partners, we are creating jobs and skill-building opportunities for many in India. We are developing Zomato Kitchen hubs in smaller cities in India to drive growth for our restaurant partners," Goyal added.

    Zomato is a restaurant reviews, restaurant discovery, food delivery and dining out transactions platform providing information for over 1.4 million restaurants across 24 countries.

  • Alcobrew Distilleries launches limited edition pack of ‘Golfer Shot Whisky’

    Alcobrew Distilleries launches limited edition pack of ‘Golfer Shot Whisky’

    MUMBAI: Alcobrew Distilleries India Pvt Ltd, one of India’s promising liquor manufacturers, has launched a  limited edition pack of its premium whisky brand – Golfer's  Shot Whisky – a quintessential drink for those who celebrate ‘Good Life’. The limited edition pack will be available across all major markets in India from March 2019.

    The Limited Edition Pack is an extension of Good Life Experiences that Golfer's Shot aims to provide to its consumers. The idea will be to celebrate life by being indulged in the blend of flavors and elevating your palates.

    Commenting on the launch, Alcobrew Distilleries CMD Romesh Pandita said, “Golfer's Shot Whisky is positioned in the market to offer people a chance to "Taste the Good Life". The plan is to encourage young and affluent consumers to enjoy good things like Music, Food, Social gatherings, Lifestyle among others. We are establishing the Good Life campaign with a 360-degree approach. A digital campaign has been executed on Facebook and Instagram recently and Good Life Experiential Evenings have been done at leading on-premise outlets in select markets. Limited Edition Pack is an extension of the campaign and aims at establishing Golfer' Shot in retail stores through packaging innovation. This is a thematic campaign which will highlight symbols of Good Life; beginning with Good Music.”

    Golfer Shot Limited Edition Pack is expected to gain strong acceptance in the Indian market with its distinctive packaging, which brings forth the bold shades of black and gold on its pack and musical instruments symbolising good music. Alcobrew has also put forth a campaign in experiential format to offer the remarkable whisky to consumers. With a nationwide digital and social media campaign, the theme of Golfer’s shot will motivate youth to cherish their moments and create lifetime memories.

    The Limited Edition Pack is an outcome of extensive consumer research conducted by the company. Alcobrew endeavors to deliver the best in value with no compromises in quality through continuous innovation.

  • Asian Paints announces sponsorship with Kolkata Knight Riders for VIVO IPL 2019

    Asian Paints announces sponsorship with Kolkata Knight Riders for VIVO IPL 2019

    MUMBAI: Asian Paints has announced its association as official sponsors of Kolkata Knight Riders for IPL season 12, in addition to the continued association with the cricket franchise.

    The brand shared in a press statement that the east is a priority market for it. With this association, Asian Paints will be omnipresent on-ground and on-air with high decibel activities planned for the network and consumers at large. The lead trouser sponsorship will help the brand cut through the clutter of multiple brand advertisements during the league and help garner brand saliency.

    In addition to this, Asian Paints is also facilitating two meet and greets for its key stakeholders with the players of the KKR team. With the people of East India being avid sport lovers, Asian Paints will leverage this association by having activities planned for the consumers, network of dealers, AIDs and contractors. During the AMJ quarter, this sponsorship is anticipated to generate a stable and sustained reach and visibility for the brand. 

    Commenting on the association, Asian Paints Limited COO Amit Syngle said, “We are proud to be associated with IPL & Kolkata Knight Riders for the 12th IPL edition and are confident that this association will be a successful one. IPL continues to be a prestigious platform that has thrived over years, witnessing massive brand collaborations and visibility. KKR is considered to be one of the most coveted teams in the lucrative T20 tournament and this association is an added benefit for us to strengthen our connect with our consumers spread across the breadth of the country with a focus on the east.”

    Commenting on the association Kolkata Knight Riders MD and CEO Venky Mysore said, “It’s a pleasure to have a great brand like Asian Paints associate with us. At Knight Riders we like to work with credible brands that bring a lot of value to the partnership and with Asian Paints it’s yet another step in that direction.”