ITV

Category: Brands

  • #SAMMIE2019 awards the 100+ awards to India’s Best of the Social Media Brands

    #SAMMIE2019 awards the 100+ awards to India’s Best of the Social Media Brands

    MUMBAI: The recently concluded Third Edition of the #SAMMIE2019 awards by Social Samosa witnessed one of the glorious evenings at ITC Grand Central, Mumbai. The award nights dazzled with the presence of several industry stalwarts and the panel guests discussing over various topics pertinent to the current strength of the industry.

    Conceptualized with the thought of promoting best practices benchmarking in the industry, Best Social Media Brands is an industry mandate to adjudge a brand’s performance amongst peers on a relative scale. SAMMIE 2019 took the bar a notch higher with over 360 nominations across 25 main categories, 15 special categories, and 6 marketing achievers’ categories.

    The event began with the workshop sharing thoughts on Performance over Branding followed by an insightful session on Facebook Thumbstoppers by Anoop Menon (Creative Agency Partner, Facebook India). The event unfolded with a pool of talent receiving recognition for their incessant hard work, creativity and out of box thinking that helped the brand to stand out in the clutter.

    There were panel discussions on topics such as Role of Brands in Authentic Content, Road to 2020 and what it holds for the industry where several influencers and creative minds discussed their take on the Past, Present and Future of the industry. The event progressed with yet another industry veteran, Meghna Apparao, CMO, Godrej sharing few interesting marketing insights with a dash of fun and a dose of laughter that engaged the audience at large.

    Speaking on same, Hitesh Rajwani, CEO, Social Samosa said, “We were enthused to host the Third edition of #SAMMIE2019, and are elated to see it grow year on year. This shows the miraculous potential that our industry holds and can only say that we are yet to witness the digital revolution in India. This is just the beginning of it.”

    100+ awards were given across 25 main categories, 15 special categories, and 6 marketing achievers’ categories. Digitas India was leading the game with 4 gold and 9 silver awards for their work for  Jeep India, Voot, Reliance Jio, Appy Fizz and more. SAMMIE Best Social Media Brands 2019 was evaluated by an esteemed jury panel featuring Sumanto Chattopadhyay, Chairman, and CCO, 82.5 Ogilvy, Mohit Joshi, MD, Havas Media Group India, Rajesh Ghatge, CEO, Indigo Consulting, Karthik Nagarajan, Chief Content Officer at Wavemaker, Anubhav Sonthalia, CEO at Merkle Sokrati, Vishal Chinchankar, Chief Digital Officer at Madison, Priti Murthy, CEO, OMD India, Suvajyoti Ghosh, Managing Director & Chief Creative Officer, Brandmovers India, Priti Nair, Director, Curry Nation, Priya Jayaraman, Saatchi Propagate.

    Social Samosa Best Social Media Brands 2019 was held in association with, Gifting Partners – The Good Life Company (TGL Co.), Plush Plaza & Satliva, Media Partner – The Free Press Journal, Online Radio Partner – Radio City.in, Online Broadcast Partner – 24 Frames Digital and PR Partner – Treize Communications.

  • CDEL approves disinvestment of Global Village Tech Park & AlphaGrep Securities

    CDEL approves disinvestment of Global Village Tech Park & AlphaGrep Securities

    MUMBAI: Coffee Day Enterprises Ltd (CDEL) has approved the disinvestment of Global Village Tech Park in its subsidiary, Tanglin Developments Ltd, in favour of Blackstone and in its step-down subsidiary, AlphaGrep Securities Pvt Ltd in favour of Illuminati Software Pvt Ltd following a board meeting today.

    The transaction valuation for Global Village Tech Park is about Rs 2,600-3,000 crore and the company has entered into a non-binding letter of intent.

    It said in a letter, “The transaction closure is subject to completion of Blackstone's due diligence, documentation and receipt of requisite regulatory approvals, which is expected in the next 30-45 days. Board takes the opportunity to thank Blackstone for their professional and transparent approach and quick turnaround time displayed under adverse market conditions.”

    The transaction value for AlphaGrep Securities Pvt Ltd is for an approximate amount of Rs 28 crore.

    The letter read, “The above-mentioned transactions will significantly help in deleveraging the Coffee Day Group, and ensure smooth operations while safeguarding the interests of all stakeholders, including investors, lenders, employees and customers.”

  • Procter & Gamble partners WE Hub to identify and collaborate with startups

    Procter & Gamble partners WE Hub to identify and collaborate with startups

    MUMBAI: Procter & Gamble (P&G) in partnership with WE Hub, the first-of-its-kind state-run platform for Women Entrepreneurs, recently concluded its first Telangana edition of vGROW Summit. vGROW is P&G’s first-of-its-kind platform to identify and collaborate with businesses and individuals offering innovative industry-leading solutions. Three startups were selected to pilot innovative digitisation and energy optimisation solutions at P&G’s Hyderabad plant that manufactures Ariel®, Tide® and Pampers®. This partnership is in line with P&G’s commitment to invest in Indian startups and inclusive growth.

    More than 55 startups, from across India, applied through WE Hub. The shortlisted applicants were then given an opportunity to pitch their innovative solutions at P&G’s vGROW Summit held at WE Hub office in Hyderabad. Out of these, three startups will now be piloting their solutions at P&G’s Hyderabad manufacturing plant.

    Principal secretary to IT E & C Department Jayesh Ranjan said, “It is encouraging to see organisations like P&G and initiatives like vGROW supporting the startups in the country. Partnerships like these will help create an ecosystem for inclusive growth.”

    P&G India associate director – purchasing and supplier partnerships Shivangi Jain said, “As a company, innovation is an integral part of how we operate and provide superior propositions to our consumers. We firmly believe that when all stakeholders come together, it accelerates innovation that leads to inclusive growth. Our partnership with WE Hub is helping us connect and leverage external startup capabilities to strengthen our operations and drive inclusive growth in the state of Telangana. This partnership is part of P&G’s vGROW platform in line with the company’s commitment to invest and collaborate with startups, small businesses, and individuals offering innovative industry-leading solutions.”

    WE Hub CEO Deepthi Ravula said, “P&G’s active participation to involve startups in their pursuit to drive automation in their manufacturing site sets a great precedent for involvement of Corporates in creating a conducive environment for startups. The success of the program was its structured approach, as all relevant stakeholders were well-prepped on working with startups, which helped the startups understand the problem statements better.”

    The handpicked startups will now work in close collaboration with the P&G team to pilot their solutions at P&Gs Hyderabad plant.

  • Tamil Nadu viewers glued to TV; digital catching up fast

    Tamil Nadu viewers glued to TV; digital catching up fast

    MUMBAI: The advertising and marketing industry at the first edition of Tele-Wise Tamil urged the industry to look at TV and digital as two wheels rotating around one axis. They emphasised that the growth of television in any market can’t be calculated without considering that though being invented as isolated units, TV and digital have merged into one big medium now, because of technological advancements.

    Lowe Lintas regional creative officer Kapil Mishra said, “Whenever you ask someone to imagine a television, they either think of a box or a flat-screen on a TV unit. But TV is not just the hardware; it is also its software. Technology has separated these two and has liberated the software. Now, television is everywhere; on your phones, laptops, and your tablets.”

    He continued by saying that this segregation of TV software and hardware has greatly impacted the TV-viewing culture in every market. He insisted that now marketers and advertisers have more opportunities to harness this medium to reach their audience.

    Havas Media Group CEO India & Southeast Asia Anita Nayyar shared similar thoughts as she mentioned that one can’t neglect the role of digital in driving the growth of television medium. “When we think of TV, we should think audio-visual. The content is becoming screen-agnostic now.”

    Elaborating more on the potential that the Tamil Nadu market has for digital and TV media, Nayyar noted, “Tamil happens to be the third-largest content language being consumed online. 42 per cent of the population in Tamil Nadu has internet and mobiles. 42 Tamil channels have crossed more than 1 million followers on YouTube. Sun NXT today is talking about 1 crore installs of its app. In fact, Tamil originals are working great on other OTT platforms like Netflix, Amazon Prime, and Hotstar as well. Mobile definitely is the next most important device in one’s hand for content consumption.”

    Nayyar, however, also insisted that growth of alternate screens won’t perish the TV in its original form in Tamil Nadu or India.

    She highlighted that while the TV viewership in the country grew by 13 per cent in the last year, in Tamil Nadu this number was 14 per cent. She added that in South India, Tamil Nadu noted the second-highest time spent on television at 215 minutes a day vis-a-vis 245 minutes of Andhra Pradesh.

    Shedding some more light on the TV-viewing patterns in the state, Nayyar said, “Tamil Nadu is completely hooked to television. They prefer entertainment over any other genre. At prime time, 73 per cent of viewership is for GECs, which actually falls to an all-day average of 65 per cent. Tamil GEC is at 55.5 per cent in terms of genre preference, and the top shows are recording up to 23.4 TVRs, which are unheard in today’s time. People also prefer to watch movie channels during prime time. News and music viewership is quite low in the night time but they are most preferred in the morning.

    Tele-Wise Tamil was the inaugural edition of Indiantelevision.com’s Tele-Wise series that aims to look into the opportunities that regional markets have for broadcasters, advertisers, marketers, and other related shareholders. The event was concluded in Tamil Nadu recently with a number of industry veterans and experts in presence.

  • Striking a balance between motherhood and entrepreneurship

    Striking a balance between motherhood and entrepreneurship

    Motherhood is a beautiful journey, one that brings with it many reasons to rejoice and celebrate the most beautiful bond in the world. However, being a mother comes with its own set of challenges like striving to provide the best to your child at every step.

    In one such attempt of choosing what is best, I was introduced to the idea of toxin-free natural products during my first pregnancy which happened in the UK. When we returned to India and were looking for similar products, we had to depend on friends and family members living abroad to get us them, which was inconvenient and impractical. On speaking with other mothers, I realised there is a need for natural, safe products, but there weren’t many options.

    The Moms Co. was born out of a need to address this problem and to provide natural, non-toxic, effective products that mothers would love to use – right from the beginning of their beautiful journey to every step of the way.

    As a mom of two daughters and an entrepreneur, I am always short of time. It’s always like there is so much to do and so little time. What really helps is an incredible support system both at work and at home. Having a set routine for my daughters ensures that I am able to manage my time efficiently. On a typical day, I get my daughters Myraah and Syna ready in the morning and drop them to their stop. We have a board with details of classes they need to go for and a list of  ‘what to do if I am bored activities’, which keeps them productively occupied for the times when I am not around. It’s very easy to not find time for home when you are running a startup and there is always so much to do and having routines helps for those times. We always try and be back before they sleep. Reading bedtime stories is a daily routine they have grown up with and really enjoy, we ensure we are around at that time. We also have days allotted to our favourite activities such as dancing, playing board games, Movie time, etc to ensure we find time to spend with the girls. Since my daughters are early sleepers, it gives me time to finish pending tasks and make some calls before going to bed. I also find time to exercise daily, I think it helps me stay energised throughout the day.

    I have also learned to prioritise better. Having experienced colleagues and experts on board can help in delegating and taking things off your plate. I try and stick to doing things that need my attention the most and letting the team handle the rest. I also follow the same for home. Since I am mostly in control of my schedule, I ensure no meetings are lined up close to when I need to be at school or need to attend my daughters’ performances. On the other hand, I have also had an investor meeting 3 hours before my daughter’s birthday party! It helps that my daughters are proud of my work and this motivates me to work towards achieving my goals.

    At the end of the day, you need to be able to make sure that you’re able to focus on important tasks and developments, be it at work or home. In order to do that, make sure you’re able to use your time efficiently so that your work doesn’t eat into your family time and vice versa. It is important to give your best every day but even more important to feel good every day.

    (The author is founder & CEO, The Moms Co. The views expressed are her own and Indiantelevision.com may not subscribe to them)

  • Kalyan Jewellers unveils the 4-level assurance plan

    Kalyan Jewellers unveils the 4-level assurance plan

    MUMBAI: Kalyan Jewellers, one of India’s largest and most preferred jeweller, has unveiled the 4-Level Assurance initiative, to continue enhancing the brand’s commitment towards offering only the very best to its loyalists. In keeping with the legacy of trust associated with the brand, Kalyan Jewellers will also be offering patrons the 4-level assurance certificate.

    While jewellery retailed at Kalyan Jewellers goes through multiple purity tests and are all BIS hallmarked, the 4-level assurance certificate promises customers payment on the value of purity mentioned in the invoice during exchange or resale. Kalyan Jewellers understands the sentiments of its patrons, and will provide free lifetime maintenance of ornaments purchased at any of our showrooms in India.

    As a brand known for its fair and transparent business practices, the product information section under 4-level assurance clarifies that customers are charged gold rate only on the total value of the gold used, after deducting the weight of other materials like lac, gemstones, glass, wood, enamel etc, from the total weight of the product. In addition to this, Kalyan Jewellers also promises great value on exchange and resale of jewellery.

    Speaking on this initiative Kalyan Jewellers chairman and managing director T S Kalyanaraman said, “The evolution of Kalyan Jewellers from a single showroom to a global brand was on the foundation of our core value of trust and transparency. Since our inception 26 years ago, Kalyan Jewellers has been able to carve a unique identity for itself as a brand that offers impeccable designs, assured quality, right pricing and unmatched retail experience to all our customers. Little known is the fact that this brand has also pioneered multiple customer-centric initiatives like BIS hallmarking, introduction of rate tags, IGA certification for diamonds & other gemstone stone jewellery, all of which have since become industry norms. This 4-level assurance certificate on gold jewellery is another premise to reiterate our commitment towards our patrons.”

    The 4-level certificate will be applicable across all Kalyan showrooms in India from 1 August 2019. Existing customers can walk into any Kalyan Jewellers showroom with their jewellery to have them re-evaluated and 4-level assurance stamped. A similar certification has already been implemented for diamonds and gemstone jewellery at Kalyan Jewellers. The jewellery brand is also running a media campaign about this 4-level assurance certification.

    Customer satisfaction remains Kalyan’s first priority and to its patrons, the brand offers a wide array of traditional and contemporary jewellery designs in gold, diamonds and gemstones catering to the distinct needs of every customer.

  • CERA launches innovative water-saving urinal

    CERA launches innovative water-saving urinal

    MUMBAI: CERA, India’s premium home solutions provider and one of India’s most trusted brands in sanitaryware, faucets and tiles, has launched futuristic and innovative water saving urinal – CERA CORE.

    The core of the design idea of this urinal stems from the water scarcity which looms over many cities in India. CERA’s designers conceived the concept of a three-in-one product, viz, urinal with integrated washbasin and a sensor tap.  The water used for washing the hand is channelised for surface cleaning and flushing of urinal. On an average 2 litres of water is used by a person per use—including flushing and washing.  Compared to this, CERA CORE urinal uses just 400 millilitre of water, thus saving 1,600 millilitre per use.  

    Installation of this urinal in public washrooms will result in substantial saving of water—close to 6 lakh litres of water per annum, in a washroom visited by 1,000 persons per day, not to speak of other consequential savings like energy 

    CERA executive director and CEO Atul Sanghvi said, “CERA believes that there is a need for greater innovation in tackling water scarcity across the country. The concerns of most cities becoming water-scarce in the next few years should propel not just the conservationist in us but also the innovator. We believe CERA CORE urinal uses very simple innovation to solve an everyday water issue. CERA promises to take water scarcity very seriously and will aim for a greater range of sustainable products across its portfolios.”

  • India Circus is now on Myntra as preferred partner

    India Circus is now on Myntra as preferred partner

    MUMBAI: India Circus by Krsnaa Mehta is an online and offline retail brand that offers eccentric accessories, wall arts, home décor, fashion products, and utilities. In 2018, India Circus was acquired by Godrej with 100 per cent stake. As part of its strategic initiative to achieving an omni-channel presence, as of June 2019, the brand is retailing from the popular e-commerce platform, Myntra.

    India Circus’s entire range of home décor and dining is available on Myntra. From cushion covers to bed runners, bath linen and accessories, floor coverings, multi-utility storages, décor accents, décor plates, and décor lighting. Everything its audience could possibly ask for is going to be available on Myntra with over 800 SKUs listed on the platform. When it comes to dining, its entire range of mugs, tumblers, trays, coasters, table & kitchen linen, chopping boards, bowls, platters, crockery and dinnerware is available on the e-commerce website.

    In addition to being available on Myntra, India Circus has its own e-commerce website along with offline presence in Mumbai, Chennai and Kolkata and it plans on establishing its presence in marketplaces where it would be able cater to a like-minded audience.

    Speaking on this lucrative association with Myntra, India Circus, A Godrej & Boyce Mfg Co Ltd founder and executive director Krsnaa Mehta said, “We are thrilled to have had a successful launch on Myntra. The journey has been joyfully challenging. Our presence on Myntra is a step towards the Omni-channel presence of India Circus. The response so far has been fabulous.”

  • Malabar Gold & Diamonds signs Anil Kapoor as new brand ambassador

    Malabar Gold & Diamonds signs Anil Kapoor as new brand ambassador

    MUMBAI: Malabar Gold & Diamonds, one among the largest global jewellery retailer with 250 showrooms has signed Bollywood actor Anil Kapoor to its star-studded list of brand ambassadors. Kapoor who is known for his versatile and natural acting has appeared in numerous Hollywood, Bollywood movies and television series. His career has spanned almost 40 years as an actor, and as a producer since 2005. He has also won numerous awards in his career, including two National Film Awards, one Screen Actors Guild Award and six Filmfare Awards in varied acting categories.

    Anil Kapoor will be seen in the new TV commercial series by Malabar Gold & Diamonds named ‘Malabar Promises’ which will be released soon. Malabar Gold & Diamonds already has Kareena Kapoor Khan, Tamannaah Bhatia, and Miss World Manushi Chhillar (2017) as its brand ambassadors. 

    Malabar Group chairman Ahammed MP said, “We are happy to welcome Anil Kapoor to the Malabar family. We have been associating with Anil Kapoor over the last 5 years for various store inaugurations, so this was a natural progression of our relationship. His fame and recognition in India as well as globally will undoubtedly complement and strengthen our communication strategy to achieve the aggressive expansion plans we have in India as we as globally.”

    “I only endorse brands that I believe in and can support, as it comes with a lot of responsibility", says Kapoor on the occasion. "I am humbled and thrilled that a brand like Malabar Gold & Diamonds has shown faith in me and chosen me as the face of their brand. I have attended many inauguration events of Malabar Gold & Diamonds in India & abroad so this is like a big warm homecoming for me.”

  • MyTeam11 acquires title sponsorship rights of the India Tour of West Indies 2019

    MyTeam11 acquires title sponsorship rights of the India Tour of West Indies 2019

    MUMBAI: In a significant announcement, MyTeam11, one of India’s leading fantasy sports platforms, was announced as the Title Sponsors of the highly anticipated and upcoming tour of the Indian cricket team to the Carribean Islands, by Cricket West Indies. The tour will now be rechristened the ‘MyTeam11 International Series’ and actually begins in Florida, USA.

    The tour commences on August 3, when the first of three T20 internationals between the two sides are scheduled for Florida and will see a total of three T20s and One-Day Internationals (ODIs) each as well as two Test matches in a five-week period.

    Commenting on the development, Mr. Dominic Warne, Commercial and Marketing Director, Cricket West Indies said, “Cricket West Indies is delighted to welcome “MyTeam11’’ as the title sponsor of the forthcoming ‘MyTeam11 International Series’ between the West Indies and India. We know that sports fans and cricket fans in particular are exploring additional ways to grow their engagement with the sport they love. MyTeam11’s sponsorship gives fans a new means to get involved with all of the action throughout India’s tour of the West Indies. The Series will be full of excitement across all three formats of the game pitting the world’s most followed team, India, against every cricket fans’ second favourite team and the heartbeat of the Caribbean, the West Indies. This partnership demonstrates the appeal of the West Indies cricket brand far beyond Caribbean shores.”

    Also giving a thumbs-up to the association was MyTeam11 Brand Ambassador and former India cricketer Virender Sehwag. He shared the following thoughts, “What makes me really proud is that MyTeam11 is the first fantasy sports company that has become the title sponsor of a cricket series. This shows their commitment towards the sport. I Congratulate MyTeam11.”

    Vinit Godara, CEO, MyTeam11 also shared his views saying, “MyTeam11 is not only one of the largest fantasy sports platform and our dream project, but is more of a mode for users to achieve their dreams. The growing relationship between our users and the platform motivates us to always offer them something new and indispensable. After, multiple modes and multiple languages, we have another good news for our users, in terms of Title Sponsorship of India vs West Indies series. We believe that this collaboration will not just help us reach new milestones and uncover new potentials for the platform but will also make MyTeam11 a bigger Brand Name.”

    Further, discussing about the partnership, Sanjit Sihag, COO MyTeam11, mentioned, “We always strive to be the first when it comes to the introduction of something innovative or unique. Through this tie-up MyTeam11 will become the first ever fantasy sports platform to become the Title Sponsors of a series, and targeting an international series in the first go will surely add another feather to MyTeam11’s cap of success.”