ITV

Category: Brands

  • L’Oréal India gets EDGE Move certification for gender equality at the workplace

    L’Oréal India gets EDGE Move certification for gender equality at the workplace

    MUMBAI: L’Oréal India has been awarded the prestigious EDGE (Economic Dividends for Gender Equality) Certification for the third time. It is also the only FMCG Company and one of the five organisations in India to be accredited with the advanced MOVE level of certification.

    The EDGE assessment is the leading business certification for gender equality in the workplace that is universally applicable across industries and countries. EDGE MOVE is the second level certification awarded to the company that has already implemented a framework for change, achieved significant milestones and further commits to sharpen its action plan on gender equality policies and practices.

    This certification recognizes L’Oréal India’s leadership and commitment to create, benchmark, and support gender equity throughout the workplace and in particular its policies for ‘equal pay for equal work’, building a flexible work culture and parity in recruitment, promotions and leadership trainings.  The company maintains a high gender equality standard, passing regularly through audit certifications and gender pay gap assessments.

    L’Oréal India was awarded the EDGE Certification after a rigorous audit by EDGE, which included a comprehensive review of the company’s gender policies and practices, detailed analysis of company statistics from the entire workforce, and evaluation of the employee experience in terms of career development opportunities at the company.

    L’Oréal India director – human resources Roshni Wadhwa said, “L’Oréal India has a long-standing commitment to gender equality and this reaffirms our position as an equal opportunity employer in India. Our partnership with EDGE has helped us measure our progress regularly as well as offer an attractive work environment to our employees. L’Oréal India will continue its efforts to retain a strong gender balance at all levels and drive new benchmarks for gender equality in the workplace.”

    EDGE Certification  co-founder Aniela Unguresan said, “Through its re-certification at the EDGE Move level, L’Oréal India is accelerating its journey towards gender balance. In addition to improving the effectiveness of its policies and practices to ensure equitable career flows for men and women, the company has significantly strengthened its proactive management of gender pay equity. L’Oréal India is also showing a percentage of women in management position that is almost 3 times higher than the national median of companies operating in India. We warmly congratulate L’Oréal India on these significant achievements.”

  • How brands welcomed iPhone 11’s tri-cam feature on social media

    How brands welcomed iPhone 11’s tri-cam feature on social media

    MUMBAI: Apple recently unveiled its much-anticipated new lineup of iPhones, including iPhone 11 Pro and iPhone 11 Pro Max and instantly became a fodder for fresh memes on the internet. Apart from the usual ‘kidney’ jokes, the triple camera feature got hilarious responses from netizens. Here is how some brands reacted to the announcement:

    1.   Durex India

    2. Manforce Condoms

    3. Mumbai Metro

    4. Redchillies VFX

    5. Shaadi.com

    6. Swiggy

    7. Zomato India

  • Togglehead launches an in-house production division, Togglehead Studios

    Togglehead launches an in-house production division, Togglehead Studios

    National: Scaling new heights, Togglehead, a leading independent digital agency in Mumbai recently announced the launch of an in-house production division, Togglehead Studios.

    Commenting on the development, Akshay Popawala, Co-founder and Director of Digital Communication/Strategy, Togglehead says, “Since inception, we’ve always gone the extra mile towards ensuring a creative and integrated digital solution to our brands. The launch of a production team stems from this endeavor. We now have a robust team on board to design story-driven messages that deliver a multi-sensory experience.”

    “From a business stand-point, this recent addition in our team definitely opens the door to numerous unexplored avenues for us, especially now with the increasing significance of video marketing,” adds Aatef Bham, Co-founder and Director of Business Development, Togglehead.

    To introduce the team behind the scenes, Prashant Gaikwad is now at the forefront of the department as an Executive Creative Director. His stints across some of the leading agencies have earned him a remarkable experience of 13 years with brands like Maruti, Hindustan Unilever, Tanishq, Idea Cellular, Tata Group, and many more.

    Sharing his views on the newly formed team, Prashant says, “Our team has had a great start with work that has not only been appreciated by our brands but has also been recognized in the industry. A recent example of this would be #ThankYouBhaiya, a film conceptualized and produced for Gits Foods that encapsulates the essence of Raksha Bandhan and Independence Day. We look forward to maintaining and building on this standard in the future as well.”

  • Bumble and The Zoya Factor team up to give lucky Bumble users the ultimate double date experience

    Bumble and The Zoya Factor team up to give lucky Bumble users the ultimate double date experience

    Bumble gives users the opportunity to create their own luck and win a double date experience with the stars of The Zoya Factor, Sonam Kapoor Ahuja and Dulquer Salmaan

    Ever wondered what a double date with your favorite celebrities would be like?  Well, you’re in luck! Bumble has teamed up with The Zoya Factor to give users an opportunity to create their own luck in dating, friendship or business and win the ultimate double date experience with the stars of the film, Sonam Kapoor Ahuja and Dulquer Salmaan.

    To win this dream double date, existing and new Bumble users can match with The Zoya Factor profile card in the Bumble app on Date, BFF or Bizz mode for a lucky chance to win.

    Emphasizing the partnership, Priti Joshi, Vice President of Strategy said, “As we continue to embed Bumble in the cultural fabric of India, we are so excited to partner with an exciting upcoming Bollywood movie, The Zoya Factor. Through our association, we want to empower users to create their own luck in love, friendship or business and make their first move to win this exclusive double date experience. We’re very excited to offer this exclusively to Bumble users!”

    We are extremely delighted to associate Bumble with our film The Zoya Factor. Bumble is offering a chance to get lucky and meet our very own lucky charm Zoya Solanki Aka Sonam Kapoor along with Dulquer Salmaan. So, all you users of Bumble, here’s your chance to win a double date on Bumble,” said Abhishek Sharma, director of The Zoya Factor.

    Interested applicants age 18+ can download the Bumble app, and match with The Zoya Factor profile card for a chance to win a double date. The contest ends on September 16, 2019.

    Bumble is available for free in the App Store and Google Play.

  • Chtrbox launches Funbox, Influencer Gifting Service

    Chtrbox launches Funbox, Influencer Gifting Service

    Mumbai: Leading Indian influencer marketing company, Chtrbox announces the launch of Funbox, a creative and scalable influencer gifting solution, in time for the festive season. With the simple gesture of gifting, Funbox offers brands a smart solution to get their products in front of relevant influencers, build & strengthen meaningful relations, and most importantly get authentic reviews and earned media.

    Commenting on the launch, Pranay Swarup, CoFounder and CEO, Chtrbox said, “Sharing of new products & personalized experiences with influencers is one of the most authentic and cost-effective ways to let your influencers know what’s awesome about your brand and product. Unboxings with influencers are often a missed opportunity, and we want to make it fun and easy for brand and influencers with Funbox.”

    Unboxings are product reveals by influencers, and make for high impact quality videos that are most cost-effective and get above average engagement rates. “Our advantage at Chtrbox is that we’re able to analyze past unboxing performance of influencers to determine with whom and how a brand is most likely to see success. With the launch of our influencer gifting service Funbox, we aim to make marketers’ lives easier by getting the right product into the right influencer’s hands, at scale” adds Kajal Mehta, Head of Brand Partnerships at Chtrbox.

    Funbox is a full suite influencer gifting and sampling solution covering strategy, data-driven influencer selection by Chtrbox’s proprietary influencer discovery platform, engaging content creation, and performance reporting. Funbox is also available for digital products who may not have considered unboxing before, with creative strategies on how to best showcase the brand and product.

    Unboxing as a trend cannot be ignored, with exponential growth in usage in recent years. The best unboxings are done by category experts, who their followers look to for their knowledge and unbiased information. It’s a great, informal way to build a strong rapport with an audience to trust a product, assuming it is in fact a quality offering. Furthermore, Chtrbox recommends unboxings as great cost-effective approach for brands to validate whether popular social media influencers are true product advocates for them, prior to investing more heavily in them as formal brand influencers.

    With the festive season around the corner, it's the right time of the year for brands to think about gifting & building meaningful relations with the right influencers. Interested to learn more about Funbox? Get in touch on hello@chtrbox.com

  • Myntra aims to boost engagement on app with first-ever digital fashion reality show ‘Fashion Superstar’

    Myntra aims to boost engagement on app with first-ever digital fashion reality show ‘Fashion Superstar’

    MUMBAI: Bangalore-based fashion e-tailer Myntra has come up with a first-of-its-kind digital fashion reality show, Fashion Superstar, in association with Zoom Studios, to change the way India shops. With this, the company is planning to turn ‘catalogue-led fashion’ into ‘content-led fashion’, Myntra-Jabong head Amar Nagaram stated.

    The show, which airs its first episode on 17 September, will go live on the Myntra App and Zoom TV, and will be judged by Bollywood actress Sonakshi Sinha and celebrity stylist Shaleena Nathani. It will capture the journey of 10 social media influencers as they compete through a variety of fashion styling and digital content creation tasks to showcase their penchant for fashion and social media. The show has been produced in association with Banijay India.

    Speaking about hosting the show on the new and improved Myntra app, which in future will get more and more personalised content, Nagaram said that while their content was always running on Zoom TV, they had ambitions of making it available on their app for the longest time.

    He said, “We started by introducing video catalogues on our app. Today, we have 33-35 per cent of our products in a video catalogue format. And we noticed that doing this increased the engagement time on our app. Today, we are just next to the social media platforms on the basis of average time spent on an app; with an engagement time of 20 minutes.”

    However, they were trying to figure how video content could be used in a more versatile manner in accordance with the shopping experience that the app provided.

    Nagaram further shared, “With influencer-led marketing taking the center-stage, we are now sure how to shape the user behavior using video. And that’s why we started this show.”

    With the show, Nagaram’s focus is not on driving sales but to further increase the engagement on the Myntra app.

    “We are measuring the engagement on the basis of time spent by the user and not by the revenue because that would be the metric of how good the content is coming on the platform. I can post a content, which user might click and buy the product, but if people are not watching the entire content we have a problem with it,” Nagaram said.

    On being asked about getting advertisers on board, Nagaram pointed out that Myntra engaged with select partners to sponsor some parts of the choice. This was a conscious shows given that it was their first fairway into the content space and the team wanted to execute it to perfection.

    With brands like Liva and Libas in tow, Myntra aims to showcase ‘meaningful collaborations’ throughout the course of its new show.

  • Easies by Killer Jeans with regards to their exclusive launch of water repellent and strain resistant clothing range

    Easies by Killer Jeans with regards to their exclusive launch of water repellent and strain resistant clothing range

    MUMBAI: Easies by Killer, a brand name that is synonymous with innovative styles and design, has recently launched a new range of formal and casual clothing for men which is both water repellent and strain resistant. The latest launch features an exclusive in their Spring Summer (SS)’20 collection for their brand Easies, which was launched recently along with their other brands collection namely, Killer, LawmanPg3, Integriti and Desi Belle.

    The new range has got good response, as most of clothing that is available is usually prone to strain either during work or travel or otherwise and there is no way to get rid of it easily, additionally it also helps conserve water as there are less chances of soiling one’s clothes. The collection is smart formals for young professionals.The collection uses a range of smart styles and colours which are super comfortable to fit in and lets you breathe easily. 

    Upbeat about the launch of their new SS’20 collection, Mr.Kewalchand P Jain, Chairman and Managing Director said, “It is an extremely proud moment for us as a brand to have come so far and offer innovative solutions keeping in mind the Indian consumers’ daily needs and expectation from their clothing brand. We have gained immense trust over past three decades from our consumers who have trusted it and this is yet another leap forward by an Indian brand. We at KKCL believe in constantly doing better by coming up with new ideas and trends that will offer a new taste to our experimental customer. We are the only mainstream denim jeans brand which has launched water repellent and strain resistant range”. 

  • How brands celebrated teachers’ day on social media

    How brands celebrated teachers’ day on social media

    MUMBAI: Marking the birth anniversary of India’s first vice-president, and second president, Dr Sarvepalli Radhakrishnan, the whole country celebrates ‘Teachers’ Day’ on 5 September every year. While the day is an opportunity to thank and rever the many teachers who help individuals to learn and grow, the social media world has been using it to come out with some cheeky creatives as well. Here’s how some of the brands today are celebrating Teachers’ Day online:

    1. ALTBalaji

    2. Bahamas

    3. Eicher Trucks & Buses

    4. Flite

    5. Gatsby India

    6. Mad Over Donuts

    7. Mumbai Metro

    8. Red Chillies Entertainment

    9. Relaxo Footwears Limited

    10. Sparx

    11. Tata Power

    12. Viviana Mall

  • Swiggy launches pick up and drop service ‘Swiggy Go’

    Swiggy launches pick up and drop service ‘Swiggy Go’

    MUMBAI: Following the launch of Swiggy Stores earlier in the year, Swiggy, India’s leading on-demand delivery platform, today announced another major step in its vision of offering unparalleled convenience to consumers with the launch of ‘Swiggy Go’. Launched across Bangalore, Swiggy Go is an instant pick up and drop service to send packages anywhere in the city. Like Swiggy Stores, Go will be part of the Swiggy app.

    With a promise to offer delivery convenience to every consumer in the city, Go can be used to pick up and drop off laundry, get forgotten keys, send lunch boxes from home to office or even deliver documents or parcels to clients. With a laser-sharp focus on enabling convenience and saving time, backed by its strong in-house technology and the country’s largest active delivery fleet, Swiggy is naturally placed in a position to offer the best service to consumers at a very affordable price.

    Commenting on the launch of Swiggy Go and phased expansion of Swiggy Stores, Swiggy CEO Sriharsha Majety said, “Swiggy’s vision is to elevate the quality of life of urban consumers by offering unparalleled convenience. After enabling this with food delivery for five years and stores across the city with Swiggy Stores, Go will open the Swiggy delivery superpower to all consumers in the city.”

    “Bangalore will be the first city in the country to experience Swiggy do the last-mile delivery for everything, not just food. By 2020, we will expand Swiggy Go to over 300 cities and Swiggy Stores to all the major metros, ushering in a new era of convenience for consumers across India,” he added.

    Swiggy also announced the phased roll-out of its on-demand delivery service Swiggy Stores for consumers to order from every store in Bengaluru and Hyderabad.

    In just six months since its launch in Gurugram, Swiggy Stores is already operating at a significant scale even when compared to Swiggy’s food delivery volumes in the city, with plenty of headroom for growth. Adding new stores every day, Swiggy has increased the reach and revenue stream of its partners, with many choosing to expand their business after witnessing the growth through Swiggy Stores.

    After the tremendous success in Gurugram, Swiggy Stores will now deliver from stores in ten categories which include fruits and vegetables, kiranas and supermarkets, meat stores and pharmacies.

    In Bangalore, Swiggy will deliver from any store, including more than 300 best-in-class merchant-partners like Godrej Nature's Basket, Nilgiri's, Organic World, Heads Up For Tails and Nandu’s Chicken. In Hyderabad which will launch in two weeks, Swiggy has tied up with close to 200 merchant-partners like Ratnadeep, Ghanshyam, Sneha Chicken, Yellow and Greens and 24 Organic Mantra in addition to delivering from any store a customer chooses in the city.

    Both cities will deliver from national partners like Easyday, Heritage Fresh, Spar, Apollo Pharmacy, Healthkart, Ferns N Petals, Licious and FreshToHome.

    All the deliveries for Swiggy Go and Stores will be made by Swiggy’s dedicated fleet. This will give Swiggy’s delivery partners access to an additional avenue for income. All delivery partners engage with Swiggy on a principle to principle basis and receive life insurance, medical and accident coverage.

  • Duff & Phelps Opens Technology and Innovation Center in Hyderabad

    Duff & Phelps Opens Technology and Innovation Center in Hyderabad

    HYDERABAD : Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, today announced the launch of a technology and innovation center at HITEC City in Hyderabad, India. The center will focus on software development, automation and innovation with a team of experienced software engineers, technologists and senior leaders. The state-of-the-art, 150-seater facility spread over 9,000 square feet joins the firm’s footprint of more than 85 offices serving clients across 28 cities worldwide.

    “Duff & Phelps is moving to the forefront of innovation in the professional services sector to deliver maximum value to our clients,” said Brett Marschke, Chief Operating Officer, Duff & Phelps. “We continue to make significant investments in tech-enabled growth to transform processes, improve efficiency and maximize turnaround times.”

    Duff & Phelps entered the Indian market with the acquisition of American Appraisal in 2015. In May 2018, the firm further expanded its Indian presence with the acquisition of Kroll, a leading provider of risk mitigation and corporate investigations services. Duff & Phelps is the largest independent valuation firm globally and serves some of India’s largest companies across information technology (IT) and IT-enabled services, retail, energy, healthcare, manufacturing and financial services, among others. Duff & Phelps is also a SEBI registered Category 1 merchant bank, enabling the firm to provide fairness opinions and a wider range of valuation services to listed companies in India. In addition to Hyderabad, the firm has a presence in Mumbai, New Delhi and Bengaluru.

    Commenting on the expansion, Varun Gupta, Managing Director and India Country Leader for Duff & Phelps, said, “Hyderabad is an important hub for our expansion strategy for India as well as for serving our global clients. In addition to the innovation center, the Hyderabad office will also service local clients in the areas of valuation, property tax, restructuring, fraud, investigations and due diligence. India is home to the third-largest Duff & Phelps team after New York and London. The expansion demonstrates the firm’s commitment to making India a vital component in our global growth strategy.”