ITV

Category: Brands

  • TheSmallBigIdea to drive regional engagement with TSBI Bharat

    TheSmallBigIdea to drive regional engagement with TSBI Bharat

    MUMBAI: After having successfully led numerous multi-category brands, TheSmallBigIdea now announces its initiative to help brands reach the next 100 million digital users with TSBI Bharat.  With the focus pivoting on content localisation across the digital landscape, ‘TSBI Bharat’ will enable brands to engage with audiences more effectively. With brands with linguistic & cultural focus in the heartland and south already on board, TSBI Bharat aims to address the exponentially growing regional audience through the language and platform they are most comfortable in.

    With only 20% of the digital audience stating English as their language of comfort and with early adopters contributing to only 42% of the Indian population, the next wave of digital adoption will see languages and platforms that go local displaying radioactive growth.

    Speaking on the development, Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea, said, “TSBI Bharat is a focused attempt at helping brands reach out to the next wave of digital audience. The next 100 million digital incumbents will find ease in consuming content in regional language, using neo-social apps that allow them to create and consume local content. We have hired creative strategist with great regional understanding, have trained planners to understand new platforms and we are working closely with clients to craft their regional strategy. It’s great to see brands looking at a ‘Bharat-first’ digital approach to establish stronger audience connect and drive better outcome. We have already on-boarded 4 clients in the entertainment and BFSI space. We believe more brands will open up to this in the immediate future.”

    With banks and e-commerce portals going regional, films with strong regional undertones succeeding well at the BO, the stupendous growth of regional language video content, growth of digital content consumption from non-metros, the growth of neo-social apps; there are enough indices available to safely predict the mosaic of the Indian digital landscape of the future. TSBI calls this move being future ready, as they believe the digital audiences in India will demand to be spoken and seen at places they find comfort in.

    The services of TSBI Bharat will remain similar to TSBI. TSBI Bharat will operate as a full service digital-first agency with a service roster that includes Social Media Management, Video Content Production, Digital Media Planning & Buying, Social Listening & ORM services, Augmented & Virtual Reality amongst other ancillary marketing services.

  • Chocolates, Washing Powder record biggest hike in ad-volumes during Diwali-Dussehra: TAM AdEx

    Chocolates, Washing Powder record biggest hike in ad-volumes during Diwali-Dussehra: TAM AdEx

    MUMBAI: A total of 400+ categories, 2500+ advertisers, and 4100+ brands advertised across mediums (TV, print, and radio) during the festive period of Diwali and Dussehra (23September to 15October and 1 October to 23 October), as per the latest TAM AdEx data report.

    As compared to last year, the top category of personal care/personal hygiene and food and Beverages recorded a dip of 9 per cent and 12 per cent in ad volumes respectively. Personal healthcare products saw the biggest jump in ad volumes, recording a 22 per cent hike.

    Hair Care, Household products, and Building, Industrial and Land Equipment categories recorded a hike of 12, 9 and 16 per cent respectively in ad volumes, the data revealed.

    The top category to advertise across media, Toilet Soaps recorded a dip of 8 per cent across media, as compared to the last year. The slowdown in automobile sector is now being reflected in its ad volumes with car companies registering the biggest decline of 26 per cent in ad volumes, followed by Milk Beverages companies, that saw a decline of 21 per cent. Chocolates and Washing Powder/Liquid category gained 68 and 49 per cent in ad volumes respectively.

    The top advertisers in 2019 included Hindustan Unilever, Reckitt Benckiser, and ITC, on the top three sports. Leading brands, in terms of ad volumes were Santoor Sandal and Turmeric, Dettol and Trivago.

    As comapred to 2018, sectors like Services, Durables and Food & Beverages have reduced advertising in 2019.

  • Domino’s unveils new brand campaign – ‘Dil, Dosti, Domino’s!’

    Domino’s unveils new brand campaign – ‘Dil, Dosti, Domino’s!’

    MUMBAI: Domino’s Pizza, the market leader in chained pizza segment in India, has launched its new campaign ‘Dil, Dosti, Domino’s’. The campaign aims to strengthen the emotional connect with the consumers by creating tasty and memorable moments of togetherness while capturing it in the new tagline “Dil, Dosti, Domino’s!”

    Domino’s has been a progressive brand in many ways. The promise of ‘30 minutes or free’ a decade ago was well ahead of its time. Even today, the brand continues to stay connected with emerging consumer trends. The consumer today are seeking brands that are authentic, inclusive and engaging. So whether it was about acknowledging consumer feedback and launching ‘All New Domino’s’ product improvement campaign, offering great value to consumer with the ‘Everyday Value’ campaign, offering best in class digital ordering experience on the ‘Domino’s App’ or offering variety to the consumers through exciting launches like ‘World Pizza League’, Domino’s has always attempted to stay relevant to the new age consumer.   

    Speaking on the launch of the new campaign,  Domino’s Pizza India   Chief Marketing Officer Kapil Grover said, “Today, relationships have evolved from what they were a few years ago, especially relationships between Friends and Families. Hierarchical parental relationships no longer bind families. There is a lot of mutual respect and friendship amongst kids and parents today. Similarly, with the family structures changing, friends have become your new support system and in fact an extended family for a lot of us. And if we recall these moments, good food has always been a glue for relationships, especially Domino’s Pizza being a shareable product has been at the centre of many such stories where “Friends Become Family and Families Become Friends.”

    Shedding light on the storytelling, FCB Ulka  CCO Swati Bhattacharya said, “Domino’s pizza is designed to be shared for people to gather around the "magic circle", pull at a cheesy slice and fight for the last bite. And in this very act of sharing and connecting, formality and boundaries get dissolved. Friends become like family, and family become like friends. Our campaign captures this essence of Domino’s and its role in the Indian consumer’s life.”

     

  • RB expands its e-commerce product portfolio in India

    RB expands its e-commerce product portfolio in India

    MUMBAI:  Reckitt Benckiser has expanded its e-commerce product portfolio by introducing Calgon 3-in-1 power gel water softener for washing machines and Airwick car fresheners to the Indian market. Calgon has been trusted to protect washing machines from limescale and dirt build-up for over 50 years. It is the only water softener recommended by global leading washing machine manufacturers like Bosch, Siemens and Whirlpool.  With Airwick car fresheners, RB is marking its entry in the car freshener category for the first time.

    Findings show that hard water is prevalent in multiple parts of the country, leading to formation of lime scale in household equipment including washing machines resulting in long term damage of the machine. Calgon works through the neutralization of the hard water mineral ions and creates a protective shield with every wash. It increases the lifespan of the washing machine. In addition, Calgon is safe to be used on all kinds of garments and prevents malodour in the machine; just one cap with every wash.

    Airwick car fresheners are easy to use with a superior spill proof technology with 100% fragrance that lasts for upto 60 days giving the feeling of freshness with every drive. The product addresses the problem of malodour within the vehicle leaving the car smelling fresher and fragrant for longer.

    Commenting on the launch, RB Hygiene Home, South Asia CMO & Marketing Director Sukhleen Aneja said, “As Reckitt Benckiser Hygiene Home, we are committed to bringing in superior – technologically advanced products to serve and add value to the growing consumer needs. E-commerce today allows us to test and incubate ideas before scaling them for the more traditional ‘Go to Market’ channels. With the introduction of Calgon and Airwick car fresheners, we are bringing products that are easy to use and address some key concerns that have been identified in our research.”

    Growing at an annual rate of 31%, India is the fastest growing market for e-commerce in the world. E-commerce platforms have managed to build their own identity by providing solutions to the needs of Indian consumers. Both, Calgon and Airwick car fresheners are imported products and in their first phase will be sold exclusively on e-commerce platforms.

    Calgon 3-in-1 power gel will be available in 750 ml pack at an introductory price of Rs 350. Airwick car fresheners will be available in two formats – vent clip and multi-surface clip, which will last upto 60 days and will be launched at an introductory price of Rs 199.

  • Cinthol won’t go hyper-aggressive with offers: GCPL’s Urshita Nema

    Cinthol won’t go hyper-aggressive with offers: GCPL’s Urshita Nema

    MUMBAI: India’s famous soap brand Cinthol, owned by Godrej Consumer Products Ltd (GCPL) is gearing up its effort to connect to consumer for its freshness portfolio as the heat after monsoon kicks in. The popular brand held an interesting day filled with fresh adventure, in association with the cricket sensation, Shubman Gill as part of its #TurnDownTheHeat campaign of Cinthol Lime & Cinthol Cool soap variants.

    “We have done a 360 degree here. It starts with TV campaign; the TVC is on all of national channels. We are also doing regional media taking Maharashtra and West Bengal channels. Along with TV, we started this digital campaign, which has thought and led to activation campaign where Shubman Gill came in as the celeb and he started asking about what is your adventurous spree to turning down the heat along with Cinthol Lime and Cinthol Cool,” GCPL personal care generale manager marketing Urshita Nema shared the details of the campaign.

    “Cinthol as a brand has done a lot of outdoor activities and we got responses from across the nation. We picked up the winners and then we had micro-influencers to lead the campaign. Multiple influencers started posting their pictures may be with a parachute, diving in the waterfall and we tried to involve them in the campaign,” Nema added.

    Nema also added that Cinthol’s target is practically youth oriented and while the brand has been there for years, it has been refreshing itself constantly to connect with its TG. But she also added that TG is more about psychography and people who are young by heart, who love to go out for sports and adventure, they are also the brand’s TG.

    Talking about current focus of marketing initiatives, Nema shared that they are focusing on ‘hyperlocal marketing’ right now. She explained that while they divide the term, one of it has to be rich media and TV will be there.

    “But when we have to connect to our TG, we look into the relevance of which market we are working. Cities in North, West like Delhi, Bombay all these cities’ digital connect is very good. So, we have taken up this as digital friendly. We have few states where we are doing experiential marketing campaign like Ola, Uber tie-up. We gave fresh lime wipes. So, it depends on market what we pick,” she added.

    Nema also pointed out that where consumers are going is practically digital savy. While the brand also understands internet rates are coming down, everyone is hooked onto digital, they are going digital with micro-influencers, OTT platforms like Hotstar, Voot.

    GCPL posted its second-quarter financial result on Wednesday and the soap segment’s revenue declined by 4 per cent year-on-year and the brand’s overall ad spend sharply fell down by 22.1 per cen year-on-year. In an exception, India’s recent economic slowdown has affected FMCG brands also which are usually more immune to slowdowns. While asked about the impact of the slowdown, Nema said that  slowdown news is correct but there are markets like Andhra Pradesh, Tamil Nadu which are still growing.

    Due to weak demand, FMGC major HUL slashed prices of Dove, Lux, and Lifebuoy soaps recently and Wipro Consumer Care, the maker of Santoor soap, also cut the price of the soap. While Neema was inquired if Cinthol is also thinking of a similar move, she answered that the brand is ready to react to competition anytime.

    “But I would say we are not in a stage where we have to go hyper-aggressive to counter competition with offers. The brand pull for Cinthol is very high. We would say we are least impacted in the situation,” she added.

  • Veet forays into male grooming segment with the launch of Veet for Men

    Veet forays into male grooming segment with the launch of Veet for Men

    National: Veet®, the world leader in depilatory products, is all set to create a benchmark in the male grooming segment in India with the launch of Veet Men Hair Removal Cream. The brand unveiled popular Bollywood star, Kartik Aaryan as the brand ambassador for Veet Men with the new campaign #FindYourSexy. The new product is a one-stop solution for men who aspire for a clean and smooth look for their body, without any hassle.

    Commenting on the launch, Pankaj Duhan, Chief Marketing Officer, RB Health South Asia said, "Today’s modern men realize the importance of grooming and won’t shy away from going the extra mile to put their best foot forward. This is also reflected in the increasing number of men who are wanting to remove body hair for a clean & smooth look. They also want to appear more desirable and are willing to put in the effort for it.

    Interestingly, basis an independent study done by InMobi, 60% of young women in the age group of 18-24 years also prefer to be with a man who removes body hair. With this insight we see immense potential in the market and are excited to be entering this category and launching Veet Men Hair Removal Cream, specially made for men who are looking to embrace the clean and smooth look.

    We are also delighted to welcome Kartik Aaryan to the Veet family as the brand ambassador for this range. Kartik’s relatable persona and his Youth icon status will help us connect well with our target audience and we look forward to a great association.

    Speaking about the product, Kartik Aaryan, Brand Ambassador for Veet For Men said, “Veet is a legacy brand for hair removal products and I am thrilled to be associated with the new Veet Men range of products. I myself prefer the clean and smooth look and see it fast becoming the trend. I’m excited for this new campaign- FindYoursexy that encourages men to try the new product and find what works for them

    According to a latest report by ASSOCHAM, India’s male grooming industry is set to grow at an annual growth rate of about 45%. Interestingly, an independent survey conducted by INMOBI reflects that not only men, but women also prefer men without body hair. The study highlights:  

        87% women think it is important for men to take care of their grooming and appearances
        74% of young women (between) the age group of 18-24) agreed that Men with excessive body hair look unattractive
        60% of young women (between the age group of 18 to 24) prefer to be with a man who removes body hair

    Reckitt Benckiser (India) Pvt Ltd claim based on research conducted by Inmobi in August 2019 among men and women of 25 to 44 years of age, across Delhi, Mumbai, Bangalore, Kolkata

    #FindYourSexy is a holistic, multi touchpoint campaign that will establish Veet for Men as a one stop solution for body hair removal as part of the male grooming regime.

    The Veet for Men Hair Removal Cream just takes 5 minutes to work and gives a long-lasting clean look with no risk of cuts or prickly stubble growing back. Two variants – Veet Men Normal and Veet Men Sensitive are available in 25g, 50g and 100 g packs each.

  • P&G ups ad expenses as profit hit by slowing economy

    P&G ups ad expenses as profit hit by slowing economy

    BENGALURU: FMCG player Procter & Gamble Hygiene and Health Care Ltd (P&G) reported 7.6 percent year-on-year (y-o-y) growth in revenue from operations for the quarter ended 30 September 2019 (Q1 2020, quarter or period under review) as compared to the corresponding year ago quarter Q1 2019. P&G’s financial year is between 1 July and 30 June, hence the quarter ended September 30, 2019 is Q1 2020 in the case of P&G.

    During a period in which the world is witnessing economic sluggishness, the company increased its advertising and sales promo spends for the quarter under review by 25.6 percent y-o-y to Rs 104.46 crore from Rs 83.2 crore. The company reported 5 percent y-o-y decline in Q1 2020 in Net profit after tax (PAT) at Rs 136.84 crore as compared to Rs 144.11 crore. EBITDA for the quarter under review declined 5.4 percent y-o-y to Rs 173.55 crore (20.4 percent of operating review) as compared to Rs 183.53 crore (20.2 percent of operating review).

    P&G revenue from operations for Q1 2020 increased to Rs 852.14 crore from Rs 791.80 crore in Q1 2019. Total Income including other income increased 5.9 percent y-o-y in Q1 2020 to Rs 863.16 from Rs 815.36 crore.

    Let us look at the other numbers reported by P&G

    Total Expense in Q1 2020 increased 14.6 percent y-o-y to Rs 681.78 crore from Rs 594.73 crore. Expenses towards costs of raw materials and packaging materials increased 28.5 percent y-o-y to Rs 334.88 crore in Q1 2020 from Rs 260.51 crore. Purchase of traded goods declined 89.2 percent y-o-y to Rs 11.27 crore from Rs 104.27 crore.

    Employee Benefits Expense in Q1 2020 increased 17.5 percent y-o-y to Rs 42.07 crore from Rs 35.81 crore. Finance costs declined 14.3 percent to Rs 0.36 crore from Rs 0.42 crore. Other Expense increased 25.6 percent y-o-y to Rs 185.91 crore from Rs 148.04 crore.

    Company speak

    The company says in a press release that in a challenging market environment, its Feminine Care business registered strong double-digit growth in the quarter, while its Health Care business grew ahead of the market.

    P&G managing director Madhusudan Gopalan said, “In a challenging macro-economic environment our focus on raising the bar on superiority, improving

    productivity, and strengthening the organisation culture has enabled us to deliver sustained growth during the first quarter. We will continue to remain focused on these strategies in line with our aim to drive balanced sales and profit growth.”

  • 9xO, Livon announce hunt for India’s first all-girls K-Pop

    9xO, Livon announce hunt for India’s first all-girls K-Pop

    MUMBAI: 9XO in partnership with Livon is launching the hunt for India’s first ever All Girls Korean Pop (K-Pop) band. Recognising a growing affinity for the genre in India, Livon is looking for India’s Top K-Pop Stars in partnership with international music channel 9XO. 

    The K-Pop genre has created one of the biggest waves in the global entertainment circuit and gained immense popularity with gen-Z across the world. With K-pop stars becoming major global fashion influencers and shaping fashion trends worldwide, styling has become critical for any emerging talent in the genre. Thus, Livon will focus not only on the hunt for singing abilities but will also groom the contestants into getting that awesome K-Pop look.

    Open to all K-Pop enthusiasts in India, the talent hunt is aimed at finding and honing the best K- Pop talent from across the country. The chosen band of 5 Indian girls will get a chance to record their K-Pop music video and release it on air with 9XO. Livon’s India’s Top K-Pop Stars kicks off with on ground auditions in Guwahati and Shillong followed by shortlisting of winners and mentoring sessions in Mumbai. To help choose this band and mentor them throughout the process, Livon has partnered with popular musicians from the North East region- Alobo Naga, Alune Tetseo and Kuvelu Tetseo.

    Speaking about the launch, Marico Ltd  Chief Marketing Officer Koshy George said, “The growing popularity of K-Pop and the inclination of our consumers towards it was a huge push for us to launch India’s Top K-Pop Stars in partnership with 9XO. With this property, we want to give our consumers an opportunity to showcase their love for K-Pop and guide them on styling and performance as they work towards putting the first ever K-Pop girls music album in India. K-Pop is not just about music but also about the way one looks while performing that Livon aims to bring out in the most fabulous manner for its consumers.”

    Livon 9XO India’s top K-Pop Stars hunt will be promoted across 9XO and 9XM through on air promos and on their digital channels. The talent hunt will also be promoted across digital and social media platforms. Commenting on the initiative, 9X Media Pvt. Ltd Chief Revenue Officer Pawan Jailkhani said, “Our international music channel 9XO has always helped the viewers to discover great music. K-Pop being the music for the youth today, this hunt is an apt platform for the deserving and talented singers. We are pleased to partner with Livon and present Livon 9XO India’s top K- Pop Stars. We believe in creating content that is unique and different; hence we present the hunt for India’s first all girl K-Pop band. I am confident that this talent hunt will be yet another success story waiting to happen with the Audience Brand Connect division at 9X Media.”

  • DPA’s commitment to the experimental world of video advertising is ‘real’ and ‘rare’

    DPA’s commitment to the experimental world of video advertising is ‘real’ and ‘rare’

    MUMBAI: Using video for marketing has been a very effective tool for brands are marketers. One can find numerous stats online indicating how video ads are the best in creating conversation around a brand, how they give an exceptional ROI, and how it can make the brand relatable to the consumer.

    With the advent of new age platforms, the brands are getting even more creative and versatile with their video ads, playing around with concepts, durations, and the messaging they want to share. One fine example is Diamond Producers Association, which entered the Indian market around two years back and has already experimented with several formats of story-telling, including the small TVCs, 15-20-second-long digital ads, and a recent web series ‘Pyaar Actually’, streaming on Hotstar, to market the one real love—diamonds.

    Diamond Producers Association managing director- India Richa Singh, in an exclusive conversation told Indiantelevision.com that as an alliance of the world’s leading diamond mining companies, DPA’s aim is to not sell a product but establish this ‘billion year old unique piece’ as an integral part of all the happy moments of a person’s life. And that is what gives them a larger play field to try out newer concepts, newer stories, and unique style of marketing.

    Their marquee campaign, ‘Real Is Rare’, uses this idea of integrating diamond in little happy moments of life to create subtle yet emotional TVCs, which showed diamonds being a partner in celebration of events like a baby being born, or a simple romantic getaway of a married couple in the night.

    Speaking about the campaign, Singh said, “When we entered the Indian market, we spoke to a lot of consumers to understand what diamond meant to them. And we realised that most of them see it as a symbol of love. And love to them meant something that is real and rare. And that became the whole genesis of this campaign.”

    The campaign was also utilised online in form of 22 short ads ranging between 15 and 20 seconds. There were no dialogues but just emotions playing out on screen with diamonds playing an important part in the story without being on the face.

    “We wanted to capture those unsaid and rare moments between people that are real. We created the TVCs and the smaller digital ads keeping in mind the distinct age groups and different mind sets,” Singh further elaborated.

    With the same frame of mind to include newer and younger consumers for diamonds, DPA recently launched a web series on Hotstar, ‘Pyaar Actually’. The series comprises four videos with stories that aim to showcase love across generations and among different relationships. It emphasises on sharing joyous and blissful moments celebrated with diamonds, which play a pivotal role in expressing love and affection. The series stars renowned television personalities such as Bhumi Pednekar, Mandira Bedi, Ritesh Deshmukh, Saurabh Shukla, Supriya Pilgaonkar, and Dino Morea.

    Talking about the series, Singh once again emphasised that the core idea behind the series is to promote diamond as a part of every happy moment of one’s life, no matter the age group, no matter the story.

    Commenting on the initiative, Wavemaker India chief content officer Karthik Nagarajan said, “Real is Rare is one of the finest campaigns released in the recent times and we thought the short film route to take the thread ahead was the most impactful way ahead The journey of bringing this to life with handpicked creators and partners, who helped create this wonderful piece of content was exciting. We are lucky to have a client like DPA who is willing to push the boundaries on digital-first content, which addresses business challenges.”

    When any association is experimenting with varied forms of storytelling, another question that arises is how they are balancing between the numerous agencies they are dealing with.

    Singh is quite delighted to share that all her three agencies, BDH (thematic), Digitas (digital films), and Wavemaker (Pyaar Actually), are working in great synchronisation to deliver the best of the creatives.

    “It’s (managing different agencies) a lot to do with what we do as a brand. We treat our agency teams as extended brand teams. We sit together in a room to brainstorm, and the larger idea behind any campaign is picked together. Then the duties of individual campaigns are handed over to the team that knows the audience best. Regional nuances make a big difference, so does the different medium,” Singh revealed.

    She wrapped by saying, “For example, we recently tied up with the Star Group to deliver regional language shorts on their various channels. It is just to get to the right audience.”

  • MobiKwik partners with EPIC for Diwali Dhamaka offer

    MobiKwik partners with EPIC for Diwali Dhamaka offer

    MUMBAI: Festivals are the perfect time to indulge as well as make investments. To add to the many options available this festive season, MobiKwik, India’s leading financial services platform has partnered with EPIC On, a leading premium video-on-demand platform by EPIC channel – India Ka Apna Infotainment, for an exclusive ‘Diwali Dhamaka’ offer. All subscriptions made for EPIC On through MobiKwik will get you 30% Supercash. This limited offer is currently available and valid on Quarterly, Half-yearly, and Annual subscription plans.  

    According to a PWC report, over the past decade, the video on demand (VoD) market has evolved across the world, including India. Advancements in technology and telecom infrastructure have made ‘anything-anytime-anywhere’ a definite and scalable reality for content consumption. With the launch of over-the-top (OTT) services, VoD has been at the forefront of disruption in the media industry. Moreover, this disruption has transformed the value drivers in the entire chain of production, aggregation, and distribution, with consumer reach and satisfaction becoming the holy grail.

    A homegrown company, founded in 2009, MobiKwik is focused on becoming the payment platform of choice for the customer of infotainment and OTT platforms. It strives to bring the best possible solutions to its consumer family and the association with EPIC On is just another example of how.

    The EPIC On library comprises of high-definition (HD) content across genres – with select shows in Hindi, English, and Tamil – along with the short format content, and video books by renowned author like Devdutt Pattanaik. EPIC On users can also catch up on the latest episodes of their favorite shows like the EPIC India Quiz Challenge, Lost Recipes Season 2 and more on the app. The EPIC On app is available across multiple devices like App Store, Play Store, Fire TV Stick, Android TV, Apple TV, and Xiaomi’s MI TV

    The union between these two brands promises to bring to masses an eclectic mix of non-fiction content that aspires to help the younger generation imbibe the diversity of India. EPIC On’s partnership with MobiKwik is the best example of how homegrown organizations today are helping build each other up.

    Commenting on the association, MobiKwik  founder  & CEO Bipin Preet Singh said, “Our intention of partnering with a video-on-demand platform is to provide a large number of our users, access to premium on-demand content at attractive price points. We have observed the success of OTT platforms over the last few years and to invest in the segment was just a natural progression for our brand.  We understand the shift in customer choices and content consumption behavior. EPIC On was the best choice for us as the platform has curated some unique shows for its consumers. EPIC On boasts of diverse content across genres and makes the dissemination of interactive & engaging. Users instantly connect with the shows and enjoy watching them with their families. EPIC On is a truly enriching experience and this festive season, I am certain our customers will appreciate this offering on our platform.”

    Commenting on the partnership EPIC On AVP-product & strategy  Adita Jain said, “At EPIC On we constantly aspire to find innovative ways to engage with newer audiences. This Diwali, EPIC On’s association with MobiKwik will help us do just that. By partnering with such a leading platform, we are reaching out to make the MobiKwik consumer family a part of the EPIC on Family as well. The consumers can look forward to their holidays being full of cheer and entertainment with a host of fresh original content offerings coming their way."