ITV

Category: Brands

  • Instagram most preferred platform for influencer marketing: Report

    Instagram most preferred platform for influencer marketing: Report

    MUMBAI: Around 70 per cent of brands, which participated in a survey done by Buzzoka – influencer marketing company, have bet on Instagram, a Facebook-owned photo-sharing app, as the best platform for influencer marketing in 2019, followed by LinkedIn & Tik Tok at 8 per cent each.

    In its third edition of Influencer Marketing Outlook, Buzzoka surveyed over 500 brand custodians and content creators in December. The brand custodians included agency and brand folks across the Indian eco-system.

    While 50 per cent of surveyed brands see influencer marketing as an important tool, at least 52 per cent of them believes that it gives better reach and engagement with audiences.

    According to the report, the majority of brands look for the quality of content, influencer produces before finalising; with a maximum spend of $50,000 for each campaign in a year of a brand.

    Over 30 per cent of surveyed brands believe influencer marketing has been the fastest growing online customer acquisition method.

    Meanwhile, around 60 per cent of the brands believe that Instagrammers are the most effective in the influencer marketing system compare to other social media platforms.

    Over 45 per cent of brands are of opinion that around 5-7 per cent of the overall budget is spent on influencer marketing in 2018. However, over 70 per cent of the brands are ready to increase the percentage spends in the influencer marketing budget in 2019.

    Out of the surveyed brands, 50 per cent of them are okay with influencers disclosing the content they are putting is sponsored, whereas 50 per cent are not comfortable with revealing it.

    Over 75 per cent of brands see ‘determining the ROI (return on investment) of my influencer marketing programs’ as one of the major challenges for influencer marketing in 2019.

  • The Body Shop India joins hands with Plan International to support female empowerment this Christmas

    The Body Shop India joins hands with Plan International to support female empowerment this Christmas

    MUMBAI: Known to be a feminist brand standing for female empowerment and gender equality, The Body Shop recently announced its partnership with Plan International, a global non-profit organisation that is leading the movement to campaign for the rights of young women and girls, to take their fight against gender inequality a step further.

    The announcement was made at an event in Delhi where the brand took to the platform a panel of 5 successful women from different walks of life that chose to break the stereotype and fulfil their dreams. An open-ended conversation with The Body Shop India vice president, marketing, merchandising and e-commerce Harmeet Singh and panellists Plan International India executive director Anuja Bansal, Professional Super Biker Niharika Yadav, first female police superintendent of Tihar men’s jail Anju Mangla, and the first female DTC bus driver Vankadarath Saritha, led to unfolding of inspirational stories of their struggles and success.

    The Body Shop India VP marketing, merchandising e-commerce Harmeet Singh said, “In a corporate career spanning 20+ years, I have seen numerous instances of disparity between men and women – women are often disadvantaged to succeed despite being as capable and more. Self-belief has played a big role in my journey and I truly hope young girls everywhere believe in themselves and have the support of their family and community to achieve what they want to be. I am an advocate for gender equality and my dream for a better world is one where men and women are treated equally.”

    For the past 40 years, The Body Shop has been a quintessential beauty brand with its foundations in women empowerment. They have shown that being environmentally sustainable, people-centred and profitable can go hand in hand. From creating opportunities for people to improve their lives to giving back to local communities and nature, it has established its position as an environment-friendly, cruelty-free and sustainable brand.

    PLAN International India executive director Anuja Bansal said, "The commitment to achieve sustainable social goals is non-negotiable and inclusion of girls and women in all SDGS is a must. I have committed myself to the cause of social development of women and children. Having worked across several organisations, I have made my humble contribution to helping children and women realize their potential. Presently at Plan India, as the executive director, I envision our organisation reaching out to communities and societies at large, with strong gender-transformative programmers for children and girls so that they all can learn, lead, decide and thrive.”

    The  Body Shop India  is also urging its customers to contribute towards the initiative by making small voluntary donation on the transactions at The Body Shop  stores and online from December 2019 -January 2020 proceeds which will go towards to Plan International's India project  Saksham-an  initiative to enable disadvantaged young women, to escape poverty and become economically secure by equipping them with essential life and market-oriented vocational skills.

  • Asian Paints Presents Fibre Ulla Ultima Protek: NEW TVC – Josettan’s Classroom

    Asian Paints Presents Fibre Ulla Ultima Protek: NEW TVC – Josettan’s Classroom

    December 12, 2019: Homes in Kerala tell a story of tradition, beauty and magnificence, clearly the most important asset for people of Kerala and to keep it beautiful they need the best. Vagaries of weather in Kerala expose the houses to two of the biggest problems in Exterior that is Villal (crack) and Paayal (algae). The Unique Fibre infused Technology in Ultima Protek provides complete protection against Cracks and Algae along with 10 years of warranty.

    Keeping the objective at the core, Asian Paints has launched a New TVC to clearly establish Ultima Protek as the Gold Standard of Exterior Emulsion. Conceptualized by Ogilvy India, the ad is directed by renowned director, Manoj Pillai. The film picks the popular character Josettan from the last blockbuster campaign of 2016 on Ultima Protek, and the same is being played by the very talented Suraj Venjaramoodu. The Story opens with the fact that Josettan’s Beautiful House has become a point of attraction from across the world and he is hosting a CLASSROOM to share secret of his beautiful House is Fibre which gives complete protection against villal (cracks) and paayal (algae).

    Speaking about the new TV ad, Jaideep Kanse, CMO, Asian Paints Limited said, “Kerala has always been a flagbearer in the country to set the roadmap as far as the Exterior Painting is concerned. The consumers of Kerala clearly understand their requirements from the exteriors considering the vagaries of weather the state undergoes. Asian Paints has always pioneered technology led innovation through its products to bring to consumers nothing but the best. This campaign is yet another step in that direction where Ultima Protek will be one stop solution to all the current problems pertaining to exterior walls”.

    Kiran Anthony, CCO, Ogilvy India also added saying “A world renowned home needs a world-class paint that keeps paayal (algae) and vilal (cracks) away. In this series, Joesettan is seen sharing this recipe to a stunning home freely with a worldwide audience drawn to the beauty of his home”.

    Watch the new TVC from Asian Paints on the below link:

    So, when you turn on your TV, make sure don’t miss our latest commercial. 

  • Digital promotions & Kingfisher’s popularity to lead Ultra Witbier in craft beer segment

    Digital promotions & Kingfisher’s popularity to lead Ultra Witbier in craft beer segment

    MUMBAI: Traditionally known to be a whiskey and rum market, India, in the past few years, has developed a fine taste for beers as well. They have started differentiating and accepting that beer, amongst the larger alco-beverage offerings, offers refreshment in a far more suitable manner across a larger number of occasions. They are open to trying newer brands and variants of the drink, which has become omnipresent at all parties.

    United Breweries is one of the largest players in India’s beer market and has been serving its loyal patrons for many decades now. Now, with an intention to provide adequate choices and variety in its portfolio, the brand has recently launched its first craft beer, the Kingfisher Ultra Witbier, which it terms as an authentic Belgian Wheat beer.

    Indiantelevision.com got in touch with United Breweries Ltd head of marketing Gurpreet Singh to know about the brand’s strategy with the new offering and their marketing plans.

    We were keen to know if they have purposefully launched the beer near the Christmas and New Year, but Singh told us otherwise. He candidly said that the brand was busy running extensive research and tests for the development of the product and it is just an added advantage that the final offering got ready close to the festive season.

    Elaborating more on the approach, Singh said, “Over the years, we have been observing that there is a small section of consumers who have shown growing interest in alternate categories of beers. The craft beer space is an interesting development in the beer category, having grown from just a few microbreweries initially to now a host of craft beers in the pre-packed format as well. Some of the offerings in this craft space such as the wheat beers have seen consistent demand which has continued to show signs of growth, displaying adequately a strong trend line.”

    He added, “The wheat beer segment within the various craft offerings therefore have interested us and we have spent some time understanding how the taste preferences towards this variety has developing and where the gaps and opportunities lie.  We did not want to rush in to this segment since these are complex beers and we ran extensive tests across key markets.”

    Singh is hopeful that consumers will ‘enjoy’ this new years’ ‘gift’ from the house of UB.

    Kingfisher Ultra Witbier has already been put on shelves across the states of Karnataka and Goa and will soon be available in Maharashtra, Delhi, and Haryana.

    Speaking about the launch plan, Singh shared that the initial focus for them is going to be digital media as a medium of marketing to build awareness, coupled with on-ground visibility across channels, and an aggressive trial generation plan. “The retailers too will find the Ultra Witbier an easy brand to recommend to their regular consumes. The brand Kingfisher Ultra is well known and retailers trust the consistent quality and supply that UB brings to the table,” he noted.

    Though Kingfisher is known for its impressive lineup of brand ambassadors from the cricketing world, it is skipping having one for the new offering for now and is creating its marketing strategy only around the craft beer.

    Singh shared, “We are currently keeping the narrative entirely about the beer. The marketing is entirely positioned around the authenticity of the brew right from the origins of its ingredients to its style of brewing."

    Further elaborating on the marketing plan, he said, “We are sampling the Ultra Witbier to the beer connoisseurs and we expect their reviews and opinions to influence the other consumers. We are supremely confident of the product and expect the trickle-down effect of this knowledge transfer to eventually influence a large cross section of the beer consumers across the country. Social media and digital marketing will help reach this message to the larger masses.”

    On being asked how is it planning to compete with the already existing and prominent craft beer brands, Singh showed good faith in the propensity the consumers have towards Kingfisher’s products.

    He said, “In this small segment of wheat beers there is already a host of brands that are available. In a crowded shelf of wheat beers the familiarity of a Kingfisher Ultra name and the trust that consumers have towards the quality of our beers will go a long way in generating trials not just with the existing craft beer consumers but also many other consumers who are open to experimentation.”

  • Detel becomes official gifting partner for ‘MTV Beats Turns 3 Contest’

    Detel becomes official gifting partner for ‘MTV Beats Turns 3 Contest’

    MUMBAI:  Detel, the world's most economical feature phone, TV and accessories brand is the official gifting Partner for the MTV Beats Turns 3 Contest. Celebrating its 3rd birthday with #TeenGunaFun, India’s 24*7 Hindi music channel, MTV Beats promises to bring an exciting line-up for December. The channel has announced a month-long contest for its viewers, where they can win exciting PRIZES including Detel TV, Bluetooth Speaker, Headphones and Truly Wireless Earbuds.

    MTV Beats has kickstarted its 3rd birthday celebrations with ‘31 days, 31 contests.’ To participate in the same, watch daily thematic contests that will give 3 winners a chance to win exciting prizes, every day. From Music Mojis on Mondays that will ask you to guess the songs based on emojis to Dil Sharaads on Wednesdays, that will let the viewers guess the movie from mime actions to Filmy Chakkar on Fridays, which will be all about decoding the clues to guess the movie, stay tuned to some entertaining questions that will test your filmy quotient like never before and remember, this year it’s #TeenGunaFun

    Additionally, catch the latest chartbusters setting the beat for the ultimate party, as a precious mix of Retro is sure to add to your party mood! Not only that, but the channel also brings MTV Beats Birthday Machine, a unique real-time video wish innovation for fans to send their friends and families a filmy-personalised birthday wish.

    Speaking on the same, founder and MD Yogesh Bhatia said, “We are excited to be the official gifting partner for MTV Beats turns 3 Contest. MTV Beats has become a music companion for every melody lover from all the genres and also connects the youth with its unique content.  Detel with its unique offering caters to this set of audiences, and thus this partnership will reinforce Detel's positioning amongst the youth. We look forward to the tremendous response from the viewers this year."

  • FableStreet raises Rs 21 cr in series A round led by Fireside Ventures

    FableStreet raises Rs 21 cr in series A round led by Fireside Ventures

    MUMBAI: FableStreet – a technology-enabled premium work wear brand, offering timeless, versatile pieces, with custom fits for women, has raised Rs 21 crore in Series A led by Fireside Ventures. Industry power-lifters including Uber India and South Asia president Pradeep Parameswaran,Deutsche Bank MD and head of technology Dilip Khandelwal, and RP-Sanjiv Goenka Group (FMCG) CEO Suhail Sameer have also participated in this round and invested in their personal capacities. 

    The newly raised funds will be utilised for market expansion including offline presence, adding product categories and hiring senior professionals who will partner in growth and brand building. As a tech-enabled brand, it also plans to invest in AI and machine learning to build a customer recommendation engine, strengthen product development and set up a tech-enabled efficient supply chain. FableStreet is already ahead of curve in this space with its strong data-backed proprietary tailored fit algorithm – a sizing algorithm that only requires the customer to provide three body measurements online to extrapolate the remaining measurements to 95 per cent accuracy and build a custom-fit garment. 

    FableStreet plans to enter offline retail with brand-owned stores in the coming months and will now adopt an omnichannel model.  

    The three-year-old home-grown brand has a significant customer base within India and, internationally and, is endorsed by top women CXOs in the country. It has registered a growth of 50 per cent Q-o-Q. The return rate for its products is negligible, in contrast to most e-commerce players, owing to their focus on product quality and fits. Besides, it generates half of its revenues from repeat customers – a proof of its brand loyalty.

    The brand is one of the first Indian brands to tap the growing white space of ‘women’s formal wear with a unique business model and competes with the likes of Marks & Spencer, Massimo Dutti, Zara amongst others in quality workwear category. 

    FableStreet founder and CEO Ayushi Gudwani said, “We are building a one-stop destination for all lifestyle needs of professional women. Since launch, we have seen massive product acceptance, globally, and our ‘My Style, Your Fit’ concept to offer bespoke fits has to be the real differentiator. We are excited to partner with Fireside in this journey to scale FableStreet.” 

    Fireside Ventures partner and CFO Dipanjan Basu quoted, “We have been impressed with strong brand followership and customer excitement for FableStreet. The brand has a sharp understanding of customer needs and has constantly evolved to provide quality and unique solutions to address them. We, at Fireside, believe that personalization and technology-driven business models will be the new frontrunners in the consumer segment and are pleased to support Ayushi and her vision to provide quality and premium work wear to women.”

    Basu is also joining FableStreet as one of the board members. 

    FableStreet operates in a $1.2+ Billion work wear industry which is still a white space and undergoing fundamental evolution with increasing the number of women entering the workforce and, with consumers investing in quality clothing. 

    In 2017, FableStreet had raised an undisclosed sum in seed funding from a clutch of angel investors including Fashion Veteran, Harmeet Bajaj, Unilever vice president Pameela Pattabiraman, Fusiontech Ventures and other investors in the consumer, retail, and technology sectors. 

  • ASICS limited-edition GEL-NIMBUSTM 22, TATA Mumbai Marathon 2020 official Race Day T-Shirt unveiled

    ASICS limited-edition GEL-NIMBUSTM 22, TATA Mumbai Marathon 2020 official Race Day T-Shirt unveiled

    MUMBAI: Japan-based sportswear company ASICS and India’s leading sports promoter Procam International today unveiled the limited-edition GEL-NIMBUS™ 22 along with the official ‘Race Day T-Shirt‘ for the 17th edition of Asia’s most prestigious TATA Mumbai Marathon (TMM) 2020. ASICS Brand Athlete Rohan Bopanna and Influencer Nikita Dutta did the unveiling at the ASICS store, in Mumbai.

    Celebrating the completion of its decade-long association with TATA Mumbai Marathon, ASICS launched the GEL-NIMBUS™ 22, a limited-edition long-distance running shoe at the event. Dedicated to the spirit of Mumbai, the name of the city is emblazoned on the shoes for an exclusive design patent with superior technology and enhanced fit, making it a true collector’s item!

    The ASICS ‘Race Day T-Shirt’ is also a mark of accomplishment for every individual participating in the TATA Mumbai Marathon and will be a part of the Race Day Kit along with the bib. All Full Marathon participants will receive the exclusive Race Day T-shirt. The association with TMM is an extension of ASICS’ philosophy to produce innovative sports products solutions and technologies to help athletes and fitness enthusiasts achieve their goals.

    “From the moment runners sign up for the Marathon, we are their partners through their training program and till they cross the finish line. We mark our decade long association with the Tata Mumbai Marathon by launching our first ever-limited edition shoe especially designed to celebrate the city that is always on the move- Mumbai! It is truly a significant milestone for the brand and we will continue to give our consumers a manufacturing innovation every year,” said ASICS India managing director Rajat Khurana.

    Procam International managing director Anil Singh who was also present at the event added, “Tata Mumbai Marathon is globally viewed as an iconic Event. It invokes a sense of Pride in each and every one of us, furthermore the event is Mumbai's biggest showcase to the World.  ASICS commitment to excellence is well known, but what makes them truly special is the Respect and Partnership they bring to their Sponsorships. It is with this sentiment at heart, that ASICS has designed the limited-edition shoe line especially dedicated to all Mumbaikars runners who are the 'true owners' of this iconic property.  A must have collector’s item!

    Speaking about the event, Rohan Bopanna said, “TATA Mumbai Marathon is the most significant marathon in India and it has always motivated me in many ways to enhance my running skills. ASICS has been instrumental in my journey and has provided me with the right kind of gear for training and practice sessions. I wish the participants the best and hope ASICS gets them moving, as it did for me.”

    Commenting on the association, actress Nikita Dutta said, “I have always loved the brand ASICS for its high-performance sports gear. Being a proud Mumbaikar growing up in the city, I’m quite excited to unveil the first ever limited-edition shoe and Race Day t-shirt for the Tata Mumbai Marathon. I’m participating in the marathon too and looking forward to enhance my performance with the exclusive GEL NIMBUS 22.’’

    The GEL-NIMBUS 22 will be available from 5 December at all ASICS retail and online stores. The TATA Mumbai Marathon will be hosted on 19 January 2020 and begins from opposite the historic Chhatrapati Shivaji Terminus Mumbai. Runners will pass many iconic locations such as Flora Fountain, Marine Drive, Chowpatty, Haji Ali, Mahim Church, and the Bandra–Worli Sea Link.

  • OPPO announces extension of its partnership with International Cricket Council till September 2023

    OPPO announces extension of its partnership with International Cricket Council till September 2023

    MUMBAI: OPPO, a leading global smartphone brand, has announced the extension of its partnership with the International Cricket Council (ICC) for another 4 years, up-till September 2023. Under the partnership, OPPO will continue to remain the official Mobile Handset and Headset partner of ICC and all associated ICC events including the ICC U19 Cricket World Cup 2020 in South Africa and both Men’s and Women’s T20 World Cups in Australia next year.

    OPPO has always believed in promoting and celebrating the spirit of sports and cricket is one sport that ignites passion in billions of fans around the world. In the past, OPPO’s association with ICC has helped establish a remarkable brand recall amongst consumers in India as well as on a global stage. Now, with the extension of this partnership, OPPO aims to further leverage this international platform to engage with over a billion strong cricket-loving audience and strengthen the brand’s global expansion plans.

    Speaking on the announcement, OPPO VP–product and marketing India Sumit Walia said, "At OPPO, we constantly strive to associate with platforms that help us connect and engage with consumers. As a consumer-focused brand, OPPO's youthful ethos and obsession with quality fall in perfect confluence with the game of cricket and its players who go through rigorous regimes to deliver on the trust laid on them by fans across the globe. Our association with ICC as the global partner provides us with the opportunity to uplift the spirit of cricket on an international stage. As OPPO expands its global footprint, India continues to be a key strategic growth market for OPPO. ICC provides us with a platform to connect with not only a wider audience in line with our global expansion, but also most importantly, establish a deeper connect with consumers across India."

    Talking about the announcement, ICC chief executive Manu Sawhney said, “We are delighted to have OPPO on board as a Global Partner of the ICC and our events for another year. As a sport, we pride ourselves on our digital-first approach and that makes OPPO with their innovative approach to technology such a natural partner.”

    With an aim to create high brand resonance through premium experiences, OPPO will continue to engage with the sport and leverage all cricket tournaments hosted by the ICC through a 360-degree marketing strategy. As a brand, OPPO has always strived to deliver unforgettable experiences to its consumers that go beyond product offerings and will continue to do so in the near future.

  • SRAX BIGtoken is empowering people to own their digital data

    SRAX BIGtoken is empowering people to own their digital data

    DELHI: The new-age customer is getting smarter. S/he knows the value of their digital data and how it is being used to serve the purpose of the biggest of the marketing giants. That time is not far when people will start demanding their data’s worth legally. But SRAX BIGtoken is helping them to get that right now, with its secure technology and intuitive behaviour. It is a data-driven secure platform that empowers digital natives to realise and claim the value of their digital self, its website explains.

    The brand is now getting fundings and partnerships within India too, and recently joined hands with Yash Birla Group of Companies to take the platform to more people. Indiantelevision.com got in touch with SRAX BIGtoken CEO and founder Christopher Miglino recently to know more about the platform and partnership. Edited excerpts follow:

    Please shed some light on the concept of SRAX BIGtoken.

    BIGtoken is a wholly-owned subsidiary of publicly-traded company, SRAX (Nasdaq: SRAX). Founded in 2010, SRAX’s technology delivers the tools to unlock data to reveal brands core consumers and their characteristics in the CPG, automotive, investor relations, luxury, and lifestyle verticals.

    Today, the projection of our digital-self spans social media sites, dating apps, video games, and all the other places we visit on a daily basis to be more connected, informed, entertained, and efficient. While the web was created to enable this exchange and access of information, it doesn’t come without a price. We instinctively give away our personal data to enter our online realities. And from there, everything we search, view, read, listen to, purchase, or like, is collected and sold to any entity that’s willing to pay. Our digital identity-the extension of who we are-is currently in someone else’s hands and they are profiting from it without our awareness or informed consent. BIGtoken solves the current challenges in the digital ecosystem by giving consumers the power to own, manage, and earn from their data.

    How is BIGtoken technology helping marketers as well as the consumers?

    There are three challenges with the current state of data. First, because data collection has been done without transparency to consumers and without clear consent, the data has not been verified. And often, the data is constructed with models probabilistically. These have created very inaccurate data. Second, data is stuck in walled-garden silos where audiences are not communicating across platforms. Last, emerging global regulations will require first-party opt in consent.

    BIGtoken is a consumer-first platform. Its transparent data collection and permissions systems, creates opt-in data sets at scale. BIGtoken utilises a machine learning multi-touch point verification system to ensure data accuracy.

    Consumers are compensated at the point of data collection and when data is purchased, and because they have complete control of their data at all times, they are completely empowered in the platform.

    What, according to you, is the market size for BIGtoken ventures in India currently? What is the future like?

    We’re very excited about the opportunity in India. We believe the scale is vast. As the country continues to grow in economic prosperity, the consumers in India will become more valuable to advertisers and as a result their data will become more valuable giving each user more earnings. This is the perfect time for advertisers and consumers, and BIGtoken is a platform that will create value for both consumers and marketers.  

    How is your merger with Yash Birla Group of Companies going to help you in your plans for the country?

    BIGtoken has started to grow organically in India, so we recognised that we needed a partner that understands the Indian market and the value of the consumer.  We have partnered with then Yash Birla group to help us navigate the India market.  We could not be more excited to have such an icon in the market helping us.  

    A venture with the Yash Birla group will effectively give us the reach within India and the region. India is a sunrise market for our company and our research says that digital economy is now growing at a very rapid pace in India. Getting quality data still remains a challenge. Providing data which is well structured, tailor made for the need of the promoter with consent provides a wholesome solution which is lacking in many areas of this growing economy. Therefore, promoting brands and services with well researched data is the need of the hour and India with having a huge consumer base will definitely benefit by this offering.

    Who are some of your biggest competitors in the market?

    Currently, none.

    What are your marketing strategies for the Indian market? Which media will you be focusing on the most?

    India is one of the largest consumer markets in the world and is the fast-growing ad market. A marketplace requires supply and demand. For the supply side, the platform has grown almost exclusively through word of mouth, user referrals, and user generated content. We plan to leverage this same approach in India through working with social media and social influencers to leverage the community and viral components of the platform. We will also partner with key media organisations to create data and user consortiums.  

    How are concerns about data protection impacting the business? Will data protection laws have an impact on SRAX BIGtoken and its workings?

    Data and privacy regulation is a big step in protecting and empowering consumers. Data regulation requires informed, transparent opt in. BIGtoken values and embodies these principles and goes above and beyond these requirements.

  • Vivo collaborates with Amazon Original Series Inside Edge Season 2 for V17 smartphone launch

    Vivo collaborates with Amazon Original Series Inside Edge Season 2 for V17 smartphone launch

    MUMBAI: Vivo, the global innovative smartphone brand, today announced its collaboration with the upcoming season of the 2018 International Emmy nominated Amazon Original Series Inside Edge, for its soon-to-be-launched smartphone in the V series segment – the all new V17. As part of the association, the cast of the highly anticipated Inside Edge Season 2 will be seen in an unboxing video like no other, presenting a new avatar of arch-rivals – Mumbai Mavericks and Haryana Hurricanes. Viewers can also expect a fun video featuring the cast of Inside Edge Season 2 where the underlying themes and rivalries showcased in Inside Edge Season 2 get revealed.

    Vivo India brand strategy director Nipun Marya said, “We are excited about our association with Amazon Prime Video for the 2nd season of the Amazon Original Series Inside Edge. Season 1 of the show received great reviews from critics and audiences around the country. The concept of show is very exciting and brings high quality, engaging drama with the backdrop of the sport India loves – Cricket. We, at vivo, are constantly looking for innovative ways to connect with our consumers and creating new and effective marketing platforms that will engage our audiences across the country. Our association with the Amazon Original Series Inside Edge for the launch of the all new V17 is a perfect example of this.”

    Amazon Prime Video India director and Country GM Gaurav Gandhi  said, “India is a mobile first country and large number of our customers enjoy consuming entertainment on Amazon Prime Video on their smartphones. As we raise the bar in the entertainment space by creating world-class original shows like Inside Edge, we also continuously look at innovative and engaging ways to market this content to our customers – and our association with vivo, one of India’s most trusted mobile phone brands, for the latest season of our International Emmy nominated Amazon Original Series Inside Edge, is a great example of that. ”

    vivo has carved a niche for itself with path-breaking innovation and product enhancements in the Indian smartphone market. Its V- series is widely known for its camera upgrades which offered customers the ultimate photography experience. The upcoming V17 will also be equipped with iView display and Super Night camera. Buoyed with its success in the smartphone market in India, vivo will end the year 2019 with another innovative offering in the V-series segment– V17. The smartphone is scheduled to be launched in December.