ITV

Category: Brands

  • Vector Brand Solutions announces its operating leadership team

    Vector Brand Solutions announces its operating leadership team

    MUMBAI : Vector Brand Solutions on Tuesday announced its operating leadership and appointed Tushar Bhatia, Ripanka Kalita and Mandar Gore to lead business, creative and strategy respectively.

    Earlier in November, Tilt Brand Solutions founder, chairman and MD Joseph (Joe) George had announced the launch of Vector – the group’s next brand & communications enterprise. “With the operating leadership of Vector now in place, I am certain that the vision and ambition for Vector, will be brought to fruition very soon,” stated George while speaking on Vector’s operating leadership team announcement. “With their pedigreed experience in delivering through- the-funnel results for clients, Vector will hopefully soon be the answer for all digital-first marketers. I am absolutely confident that the three of them will live and breathe every day, Vector’s operating philosophy of ‘Pace. Preference. Purpose. Performance.’”

    Tushar Bhatia has joined Vector as a senior director – business, after his stint at Maple where he was the chief marketing officer leading the function. He has over 19 years of experience across advertising and marketing stints, across continents too. His prior experience includes leadership positions at Ogilvy Africa where he was the SPOC for Airtel Africa (19 countries), Barclays Bank, Coca Cola, Nestle, Barclays Bank and many more in Sub Saharan Africa. At Y&R Menacom, he was the lead for Nawras Telecommunications (QTEL) Bank Muscat and Khimji Lifestyle in Muscat Oman.

    Over the years, Bhatia has also worked at Lowe Lintas and FCB Ulka where he partnered his clients on work for brands like Axis Bank, Canara Robeco MF, Indian Oil Corporation, Reliance Retail, ICICI Bank, Bisleri, Kansai Nerolac Paints, Ultratech Cements, and many more.

    Ripanka Kalita has joined Vector director – creative. With over 17 years of experience across Mullen Lintas, Leo Burnett, McCann Erickson, Grey Worldwide and Infectious, Kalita has crafted distinct brand stories across categories and brands. Some of his stellar pieces of work have been seen on campaigns for brands like Pharmeasy, Motilal Oswal, Tata Cliq, Voot, Too Yumm!, Bajaj Avenger, Marico, Reliance Life Insurance, MTV Beats and many more. He has also picked up a number of metals during his career across Cannes, Kyoorius, and the Effies.

    Mandar Gore has moved within the group as senior director – strategy. At Tilt Brand Solutions, he was leading strategy on brands like Licious, Livspace, 24 Mantra, The Pink Foundry, Groww, Swiggy to name a few. Gore had joined Tilt after over 16 years across advertising and brand consulting. In his earlier stints at FCB, Ogilvy and Sideways Consulting, he worked on brands like Bournvita, Kamasutra, Fosters, Amaron, Castrol, Mahindra & Mahindra and Pidilite, amongst others. His work on them has won him Indian as well as international effectiveness laurels at Effies India/APAC and AME.

  • Tute Consult partners with health & glow to lead its communications mandate

    Tute Consult partners with health & glow to lead its communications mandate

    Mumbai: Health & glow, a homegrown beauty and personal care destination has appointed Tute Consult, an integrated communications firm as its communication partner for driving a two-fold communications strategy for B2C and B2B stakeholders.

    Tute Consult will be responsible to build the brand’s awareness and consideration amongst the consumers and strengthen its media presence through strategic communications and planning, said the statement.

    The agency aims to create awareness of the brand’s online presence and highlight its revolutionised approach, which offers an innovative, convenient, and quality omnichannel shopping experience from across the country, it added.

    “With the industry expecting an upswing and entry of new brands and product innovations, we are looking forward to redefining personalisation and further enhancing the overall experience for our customers,” stated health & glow managing director and CEO K Venkataramani. “We aim to take the retail experience to another level and make online shopping even more convenient through our innovative omnichannel offerings as we enter the 25th year with a forward-thinking approach.”  

    “We believe that the team at Tute Consult, through their vast experience in the sector, has the expertise to drive our vision through a strategic communication roadmap and support us in strengthening our relationship and position in the industry and amongst our stakeholders. We are excited and look forward to great innings,” he further said.

    The personal care products company has been continually evolving in the beauty and personal care space and is all set to further expanding its in-house brand portfolio along with its own flagship products, said the brand.

    “With the changing consumer behaviour, we believe we are at the cusp of the self-care revolution both in the health and beauty industry. Personal care industry is one of the booming industries today with an always-on innovation mode,” said Tute Consult founder Komal Lath. “Communication, therefore, has to be in an always-on innovation mode too. Our expertise in the beauty, FMCG and D2C sector over the years has refined our thought process and our approach to communication output all of which we have planned to utilise for the brand.”

  • Amazon, Asian Paints & Tata Tea emerge as ‘Most Purposeful Brands’: Kantar report

    Amazon, Asian Paints & Tata Tea emerge as ‘Most Purposeful Brands’: Kantar report

    Mumbai: Data insights and consulting company Kantar has released the 2021 edition of its annual BrandZ India report that unveils the year’s ‘Most Purposeful Brands’ in India. Amazon, Asian Paints, and Tata Tea emerged as the most purposeful leaders in India across technology, non-FMCG, and FMCG categories respectively, according to the report.

    The technology ranking has Amazon followed by Zomato, YouTube, Google, and Swiggy jointly in fourth place, followed by Flipkart. The non-FMCG ranking is dominated by telecom brands, with Samsung and Jio jointly second, followed by MRF, Tata Housing, and Airtel. The FMCG category ranks some of India’s biggest names: Tata Tea followed by Surf Excel, Taj Mahal, Parachute, and Maggi both in fourth position, and Britannia completing the list, as per the report.

    According to Kantar BrandZ data, consumers believe that these brands lead with a clear sense of purpose to make their everyday lives better. It also exhibits those that have taken a bolder social stance, as Covid-19 magnified the need for brands to do more than focus on profits alone. The findings tie in with longer-term trends in India and abroad to value brands on ESG criteria (environmental, social and governance) alongside traditional factors, such as valuations and earnings growth.

    While the fundamentals of brand-building remain the same as before namely – Meaningfulness, Difference and Salience, what has changed this time is the expectation that the brand will stand for something more. Kantar conducted an analysis of 418 brands across 30 categories from a total of over 12,000 respondents and found that in India especially, perceptions of a brand’s purpose, its ability to ‘make people’s lives better,’ is crucial to establishing a brand’s meaningful quotient and thus, boosting prospects for growth.

    The Indian consumer, as per the report, is on par with many of their Asian counterparts in actively engaging with sustainability. 77 per cent are prepared to invest time and money in companies that try to do good, the report stated.

    The 2021 Kantar BrandZ data for India, in conjunction with other Kantar consumer sentiment tracking, has also revealed several patterns in what Indian consumers deemed ‘Purposeful’ in 2021.

    Some of the key highlights are that it is critical to amplify or communicate the brand purpose, even as tech brands showed how everyday convenience contributes to brand purpose. These brands have been able to scale up and showcase a wide range of products plus enter new categories at a time when consumers were desperate for at-home & delivery solutions.

    For FMCG brands, taking a social stance by focusing on reducing their carbon footprint scored high, showing that purpose and profit can go hand-in-hand. The key is to do more than just meet consumers’ immediate needs, like non-FMCG brands that adopt marketing strategies that promote the brand in ways that look beyond the function of product or service.

    “Brand Purpose provides an anchor amidst constant uncertainty, both as a North Star for brands, but also as reassurance to consumers. Purpose as a contributor to brand equity is 10 times more important in India, in comparison to globally. This shows that a larger societal purpose is even more critical to success for brands in India,” said Kantar executive managing director for South Asia Insights Division Deepender Rana.

    “Of course, vague slogans and one-off ‘corporate charity’ events do not work, and it is not about jumping on the bandwagon of the latest fashionable cause either. Instead, real Purpose flows from and builds on, a brand’s existing core values and DNA. This reinforces the need to understand and measure if a brand’s Purpose is perceived as adding real meaning to consumers’ lives,” he added.

    Speaking about Kantar BrandZ’s report in India, Kantar managing director- client and quantitative Insights Division Soumya Mohanty stated, “Purpose can work as a strategy for brands, when it’s based on the right consumer insights, and executed effectively. In India, Kantar BrandZ data suggest that a brand’s Purpose ranking has a direct impact on its Meaningfulness score – which in turn is one of the cores, proven building blocks of brand value growth.”

    Methodology

    The Kantar BrandZ database was analysed from 2020-21 covering 418 brand cases for this project, with brand perception and brand equity metrics for brands across 30 categories from a total of over 12,000 respondents. The database includes 28 consistent attributes. A two-stage analysis process was used to arrive at the decision to centre Purpose in this year’s report.

  • This wedding season, Tanishq initiates new conversation with #MarriageConversations

    This wedding season, Tanishq initiates new conversation with #MarriageConversations

    Mumbai: It is that time of the year when the wedding season plays out all over India. And amidst all the celebrations & planning around a ‘big, fat Indian wedding,’ an aspect that often plays second fiddle is the ‘marriage’ or the issues that truly matter in a marriage. Thus, to try and rescript India’s wedding narrative, Tanishq has launched its latest campaign – #MarriageConversations.

    Conceptualised and executed by Dentsu Webchutney, the digital creative agency from the house of dentsu India, the campaign aims to encourage couples to have conversations about the marriage and the life they want to build together, as much as the wedding itself.

    “This wedding season, we want to encourage young couples who are taking the next big step of their lives to pause and talk about the marriage they envision with each other; a conversation where they feel the comfort and honesty with their partners to discuss what truly matters to them,” said Tanishq general manager marketing Ranjani Krishnaswamy about the campaign. “Tanishq wants to celebrate these real conversations that lead up to the moment ‘when it rings true’ for our couples and etch these moments with our engagement rings.”

    The film, crafted by Superfly Films Pvt Ltd, shows three regular couples who are about to take the plunge indulging in meaningful conversation about their future life together, before taking the big step.

    “Our mission at Superfly has always been to use the power of storytelling to build a more progressive society. And we are happy to have had the opportunity to inspire a whole generation of soon-to-be couples across India to talk about their realities beyond the wedding,” stated Superfly Films Pvt Ltd director and founder Kopal Naithani.

    “We are proud of the brand for inspiring and encouraging soon-to-be-married couples to get raw and real and build a strong foundation together, as they inevitably set on a rollercoaster of a journey that is life,” said Dentsu Webchutney creative director Binaifer Dulani. “We hope couples across India will feel empowered to be vulnerable with each other and talk about their future before they take the big step.”

  • Kareena Kapoor Khan becomes brand ambassador for Samrat Atta & Flours

    Kareena Kapoor Khan becomes brand ambassador for Samrat Atta & Flours

    Mumbai: Parakh Group-owned Samrat, a brand known for its wide range of daily use consumption items, has announced Bollywood actor Kareena Kapoor Khan as its brand ambassador.

    With Parakh Group’s motto of ‘Growing Together,’ the entire chain’s joint efforts have created a brand that is focused on uncompromising quality and industry-leading retail space replenishment lead times through its coordinated sales and distribution tracking mechanisms. Apart from servicing consumers, Samrat also has a widespread presence in the bulk segment supplying to the gigantic Indian HORECA market.

    “The pandemic taught all of us more about the importance of hygiene even in our own homes and we were proud to see the country’s women taking a stance to shift away from atta grinded in olden chakkis to Samrat Atta in large numbers, hence trusting us with our professional expertise in raw material selection and hygienic & touchless manufacturing and packing processes. Who better to further spread this message of home food hygiene than Kareena Kapoor Khan?,” stated the company director Mayank Parakh. “Now a mother of two, Kareena has set higher standards for mothers in all avenues of child upbringing along with an excellent example of work-life balance. We share her ideology on health and hygiene for oneself and our families and we hope to spread this message out to our patrons together.”

    Parakh Group will gradually roll out a brand campaign with Khan where she will be seen engaging the consumers talking about food hygiene and encouraging them to move towards the trusted Samrat Atta with a ‘Swad Aur Sehat Ka Waada.’ Additionally, the popular Samrat besan will have its own campaign celebrating the home-cooked delicacies, said the brand.

    “Samrat is one of the biggest names in the industry and their range of products are the epitome of purity which is quite evident with their focus on hygiene, health, and of course amazing taste which never falls short in satisfying our love for food, said Kareena Kapoor Khan.

    “The Kapoor clan is known for being food lovers, and so am I. Every occasion, be it about career milestones, family dinners or festivals, it starts with lots of homemade delicious delicacies. It makes me more than excited to be associated with the Samrat brand which has already been an integral part of our lives since decades,” she added.

  • Good Vibes ropes in Yami Gautam as its brand ambassador

    Good Vibes ropes in Yami Gautam as its brand ambassador

    Mumbai: Good Vibes, a Purplle-owned skincare brand, has announced Yami Gautam as its brand ambassador. The Bollywood actor will feature in the brand’s first full-scale campaign introducing Good Vibes and its signature Rosehip range.

    As a brand ambassador, Gautam will accelerate the brand’s mission to deliver ingredient-led skincare to women across the country. “In the recent past, she has emerged as a strong influence for embracing her natural self and has inspired women to explore their natural beauty. This has strong synergy with the brand’s belief of using natural beauty ingredients while staying away from harmful chemical ingredients,” said the brand in a statement.

    In keeping with the same spirit, Good Vibes and Yami join hands to launch the first-ever brand campaign #GlowKaMissingPiece. The campaign will be a series of two films and multiple shorties with 200+ influencers amplifying the campaign across social and digital channels. The film sees Gautam imagining, in a fun playful manner, how marriage would feel if critical elements at different ceremonies were missing. 

    “My perception of beauty has always been to be your natural self in what makes you comfortable, and it feels great to work with a brand that echoes the same values,” said Gautam. “Good Vibes is truly a brand that demonstrates the purity of nature in its products and has over time become a confidante for all my beauty needs.”

    Good Vibes offers an array of skincare and haircare solutions, including, face wash, serum, facemask, shampoo, shower gel, and facial oils, all inspired by nature’s goodness. “The brand was born out of the consumers’ need for accessible, ingredient-led natural skincare products,” stated Purplle.com chief business officer Nippun Aneja. “Yami, with her charm, confidence, and authenticity, exuberates beauty for all. With her strong connect with the Indian audience, we envision Good Vibes reaching every household across the country.

    “As we kick-start our first campaign, #GlowKaMissingPiece, we will continue to create magic with Yami, inspiring women to be their best selves,” Aneja added.

    “In a cluttered beauty space of sameness, with #GlowKaMissingPiece we found the right balance for a light hearted story told through Yami Gautam. A striking visual that also communicates the larger product benefit of a healthy natural glow,” said Ideas Farm director – brand services Priyanka Dey.

  • Dermalogica signs on actor Neha Dhupia as its first-ever brand ambassador

    Dermalogica signs on actor Neha Dhupia as its first-ever brand ambassador

    Mumbai: Dermalogica, the professional skin care brand from the Hindustan Unilever portfolio has roped in leading film actor, and former Miss India Neha Dhupia, as its first-ever brand ambassador.

    “Dhupia was the perfect choice as the face of the brand. Committed to healthy skin while embracing one’s natural skin type and texture, she aligns with the brand’s values,” said the brand in a statement.

    Dhupia will appear in the digital advertisements of the brand as well as play an active role in Dermalogica India and social media campaigns.

    Unilever – ProBeauty Brands head Pushkaraj Shenai, said, “Dhupia has been an ardent Dermalogica user for nearly two decades. She has regularly consulted our team for skin care treatments and solutions. So, when we thought about an ambassador who trusted and lived by the values of Dermalogica, she was the natural choice. Dermalogica will now accelerate education and assure our consumers their healthiest skin ever with result-oriented treatments and products. We are truly excited to have Neha join us in this mission.”

  • International Men’s Day: Brands challenge stereotypes, start conversation on mental health

    International Men’s Day: Brands challenge stereotypes, start conversation on mental health

    Mumbai: “Real men don’t cry. Real men are tough, real men don’t seek help, real men are self-sufficient. Be strong. Be a man.”

    When it comes to gender-based stereotypes, it’s not just women, but men who also become victims of rigid and deeply entrenched cultural expectations. We live in a society where the identities and roles of individuals are often linked to their gender. That’s why it’s important to question these biases and normalise conversations around positive masculinity and manhood.

    This International Men’s Day, that’s what several brands did as they raised awareness on men’s issues that are normally brushed under the carpet.

    Man Matters

    The home-grown digital health platform for men launched a digital campaign #MenDontTalk. The brand roped in Mirzapur fame actor Divyenndu Sharma to encourage men to speak up and start conversations around their health and well-being. The digital film executed by Spring Marketing Capital addresses how socially recognised ideas about masculinity are proving painfully slow at changing the mindset. The archaic concept of ‘Alpha’ is compelling men to impose self-enforced silence on issues related to mental health, medical problems, intimacy, and other struggles. The campaign seeks to break this unhealthy cycle of stigma and urges men to open up and normalise conversations around one’s wellbeing.

    The campaign also sheds light on statistics revealing that 28 per cent of men don’t seek medical help for mental health conditions while 35 per cent wait more than two years or have never disclosed a mental health problem to a friend or family member. As per another recent survey conducted by a brand, over 80 per cent of the men do not express their emotions for the fear of being judged or getting embarrassed in front of their peer group.

    Bombay Shaving Company

    The men’s grooming brand celebrated International Men’s Day by rolling out a campaign video #AllGuysAreTheSame. The video highlights archaic generalisation and preconceived notions about men and their emotional, behavioural, and social orientation, which results in all men being boxed into the same labels.

    The campaign conceptualised and developed in-house by the Bombay Shaving Company team tries to get close to the truth by interviewing nine men and eight women and asking them revealing questions about men. The difference in the unfiltered and heartfelt responses of these men and women highlight the misconceptions about men in our society, revealing that ‘all men are not the same’. Amusing yet thought-provoking, the film reveals some home truths about men, their struggles, insecurities, vulnerability, and stacks of self-doubt.

    SBI General

    SBI General highlighted the important and diverse roles that men play in our lives. From being a responsible sibling to a dependable husband and caring father and a son, it’s the little things men do that make them the original providers of ‘Suraksha aur Bharosa dono’ for their loved ones. The campaign by Tonic Worldwide emphasise the struggles men go through while safeguarding their families, even as they ensure to provide Suraksha and Bharosa.

    Mankind Pharma

    The importance of starting a conversation about positive masculinity can go a long way in shaping the gender notions for the coming generations. It is equally crucial to call out toxic masculinity when one sees it. Society is often guilty of turning a blind eye to a man’s not-so-gentlemanly behaviour under the guise of tropes like ‘Men will be men’.

    This International Men’s Day, Mankind Pharma tackles this unpleasant, difficult but more relevant than ever subject through its campaign  #NahiChaltaHai. It encourages people to educate themselves and be aware of the behaviours that can be uncomfortable and are downright wrong. The video featuring actor Adil Hussein urges us to talk with the men and growing boys around us to tell them about the acts that are unacceptable while promoting gender equality and improved gender relations to create a safe and better world for everyone.

    Kotak Mahindra

    The bank paid a sweet tribute to different roles played by a man in easing the lives of their families with a social media post that goes: “Thank you for loosening the tight jars, reaching the top shelves of the cupboards, being our go-to heroes, and helping us be our best selves every day”

    Onsurity

    The homegrown digital monthly employee health benefits subscription platform for SMEs & start-ups has launched a digital-first campaign #ManItsOk to mark International Men’s Day. The campaign encourages men to be vocal about their emotions and express themselves, driving the core messaging that it’s perfectly ‘OKAY’.

    The #ManItsOk campaign will run for a week, starting from 18 November to 25 November kickstarting with a social story campaign encouraging men to share stories that resonate with the theme, leading to a weeklong employee and their family engagement initiatives.

  • Redcliffe Labs onboards Gautam Gambhir as brand ambassador

    Redcliffe Labs onboards Gautam Gambhir as brand ambassador

    Mumbai: Redcliffe Labs, also known as Redcliffe Life Diagnostics has announced Gautam Gambhir as its national brand ambassador to promote the access and right to good health amongst all Indians.

    “Gambhir is among the most-admired Indian cricketers and is an embodiment of good health. Thus, he would be the perfect harbinger to make people aware of the role of regular diagnostics in ensuring good health,” said the brand on Monday.

    Redcliffe Labs founder Dheeraj Jain said the company is delivering on its mission by doing home sample collection from our collection centers, online consultation, building labs across India that are digital-first. “With Gautam as part of the team, we intend to educate people about the benefits of getting regular health checkups and how such check-ups cover almost a hundred tests that can help prevent fatal diseases if diagnosed in time,” he added.

    “The second wave of the pandemic has been an eye-opener and now it is time to change completely towards preventive health,” said Gambhir elaborating on the association. “Redcliffe’s core focus is to build on this and provide routine health test packages to all fellow Indians no matter what. It is set to make real disruption and I am with them to reach every possible pin code of Bharat and give real access to healthcare and diagnostics.”

  • Flamingo renews collaboration with Hrithik Roshan as brand partner

    Flamingo renews collaboration with Hrithik Roshan as brand partner

    Mumbai: Flamingo, a flagship consumer healthcare brand of Ascent Meditech Ltd, has renewed its brand partnership with Bollywood actor Hrithik Roshan.

    With the continued collaboration with the star, Flamingo aims to sustain and magnify their vision of ‘Making the World Pain Free.’ Over the years Hrithik has epitomised fitness, trust and quality, fundamentals that resonate with the brand’s aesthetics, functionality and product portfolio, said the company in a statement.

    Talking about the collaboration, Hrithik Roshan said, “My association with Flamingo comes from my history of dealing with aches and pains through my journey as an actor, where I’ve had to put pressure on my body for various requirements like performing action or a difficult dance step. From a disturbed nights sleep to hindering the most basic daily tasks, pains lead to unrest in the mind and body.”

    “The products offered by Flamingo serve as pain relief solutions to various types of injuries. With over 30 years of being in the market, Flamingo has observed the physical struggles of the public and developed aids to live pain-free. I’m happy to be associating with a brand that works wonders for me personally,” added the actor.

    The renewed collaboration will kick start a 360-degree brand campaign that will engage the existing and potential brand audience through diverse media interfaces such as television, print, digital, BTL and DTH network, said the brand.

    Ascent Meditech Ltd founder and MD Rajiv Mistry said, “Our partnership with Hrithik has been going very strong and our flagship brand Flamingo, has now emerged as one of the Most Trusted Brands in India. Through our earlier campaigns, brand Flamingo has been able to cement its space in the consumer’s mind as a ‘Trusted Partner in Pain’ offering ‘An Aid for a New Life’. Hence, when the question of renewal of association came, it was a no-brainer, for myself and my team.”

    “During the initial years of the association, Flamingo with its 350+ products had focused its efforts towards corporate umbrella branding with the objective of garnering awareness among the targeted audience. This renewed association would see brand Flamingo unfurl a campaign where our Brand Ambassador is seen using Flamingo products to combat pain and partaking in everyday activities,” Ascent Meditech Limited VP Sales & Marketing Rakesh Kumar said.