ITV

Category: Brands

  • Britannia Bourbon’s new campaign celebrates friendship

    Britannia Bourbon’s new campaign celebrates friendship

    Mumbai: Britannia Bourbon onboards a new gen-Z BFF gang with three of India’s U19 Cricket World Cup champions – captain Yash Dhull, opener Harnoor Singh, and all-rounder Raj Bawa for its new campaign called #BourbonFriendsForever.

    The campaign is framed on the basic yet universal opinion that Britannia Bourbon is too good to be shared, even with the closest friends, and this is represented through the wickedly smooth tricks that the three champs pull on each other to steal a bite of their favourite chocolaty snack.

    This snappy campaign also has a fun pre-campaign leg where the three rising stars are seen engaging in cheeky pranks with each other on Instagram. The pre-campaign buzz starts with Harnoor and Raj taking over Yash’s Instagram account and in true BFF style, releasing embarrassing videos of Yash stealing their Britannia Bourbon. Yash then takes back control of his account and gets his payback from his BFF mates by asking consumers to help him find Raj and Harnoor’s hidden Britannia Bourbon stashes. Finally, the three friends come together for fun banter and release the campaign on their Instagram accounts.

    The campaign honours the cheeky relationships between real friends and Britannia Bourbon’s role in inciting fun amongst such friends, as a part of the brand’s Original Friendship concept. These friendships are fascinating – candid and enjoyable and these pals like the teenage leads in the TVC will not waste a chance to poke fun at you.

    Commenting on the launch of the #BourbonFriendsForever campaign, Britannia Industries chief marketing officer Amit Doshi said, ‘’Britannia Bourbon, the original chocolatey biscuit has been a favourite in India and has been a part of multiple friendship stories across generations.”

    “Picking up from our last campaign with Indian cricket stars Hardik, Shreyas, and Deepak, we are excited to echo the brand’s purpose of being an enabler of fun between real friends in our new campaign with Indian U19 champions Yash Dhull, Harnoor Singh, and Raj Bawa – the younger BFFs and rising stars of Indian cricket,” Doshi added.

  • Chicnutrix ropes in Shilpa Shetty Kundra as brand ambassador

    Chicnutrix ropes in Shilpa Shetty Kundra as brand ambassador

    Mumbai: Women’s wellness, nutrition and beauty brand Chicnutrix has roped in Bollywood actor Shilpa Shetty Kundra as its brand ambassador. This association also marks the launch of Chicnutrix’s new product, India’s first vegan, effervescent ‘Chicnutrix Plant-Based Collagen Builder.’

    With this association, Chicnutrix aims to cement its commitment to women’s wellness with pure, effective, and clinically proven best nutritional supplements for a healthy and happy lifestyle, said the statement. “Shilpa Shetty Kundra’s dedication to living a healthy, balanced lifestyle perfectly complements the brand’s values and products for achieving wellness and beauty from the inside out,” it added.

    While talking about the development, Chicnutrix CEO Shilpa Khanna Thakkar said, “with immense pleasure, we welcome Shilpa Shetty Kundra to our ‘Chic Tribe.’ She is an inspiration for women across categories. We at Chicnutrix being a brand made for women by women, aim to cater to all age groups and categories. Who better than the iconic wellness guru to endorse our values and core philosophy.”

    Further she added, “As a woman who herself is a firm believer in fitness and natural ingredients, she joins the brand with an authentic voice that helps spread this positive message of healthy living. With this association, we aim to amplify brand awareness across urban and rural markets to create many more captivating stories fuelled by pure, clinically proven, clean and convenient nutrition.”

    Shilpa Shetty Kundra will be joining ace fashion designer and actor Masaba Gupta, who is the nutrition BFF and brand ambassador for Chicnutrix.

    Commenting on the association,  Shilpa Shetty Kundra said, “Nutrition is the core to well-being. Our lifestyle today is such that it is difficult to keep up with all the nutrients and essentials required by a woman on a daily basis for her hair, skin and general well-being. One brand that does that for me is Chicnutrix.”

    “I have been using their products for a while, especially Bounce and Glow and now, it’s an absolute delight to associate with them at a larger level. I have been fond of their communication and the fact that it is a brand by women for women, and I really like their approach to wellness and beauty through science-based nutrition. As a fitness enthusiast, I believe in the saying that you are what you eat and that wellness and beauty start from within. I am extremely excited to embark on this partnership,” she added.

  • Media personality Pranav Harihar Sharma joins Pippip Media as showrunner & partner

    Media personality Pranav Harihar Sharma joins Pippip Media as showrunner & partner

    Mumbai: New age content house Pippip Media has announced the onboarding of Cannes Lions winning filmmaker and ad-man Pranav Harihar Sharma as partner and showrunner of the company.   

    With close to two decades of noticeable work in the advertising industry, Sharma will now lead Pippip’s foray into long format storytelling and branded campaigns. With over two hundred ad films under his belt as director, and having won multiple awards for his short films at several international festivals such as the Cannes Film Festival, New York Film Fest to name a few, Sharma feels this is the right time to get into new-age storytelling.

    Speaking on his association with Pippip Media, he says, “The world is fast moving from advertising to media & entertainment and in no time we will see branded content replacing the good old TVC. The change is already here and at Pippip, we want to be at the forefront of this change.”

    “I’ve been working closely with Pippip on various projects last year. While working together we realised that we share the same vision and passion for creating cutting edge content. As Showrunner, I may not be writing or directing every content piece hereon but will be responsible for the final creative product,” Sharma added.

    Director and chief business officer Joy Bhattacharya said, “We are delighted to announce the inclusion of Pranav as Showrunner and Partner. We believe he will play an instrumental role in building Pippip Media and accelerating the growth further.”

    Pippip Media director and chief creative officer Aritra Mukherjee said, “The time is here to toggle between films, TVCs, digital content, branded campaigns, web series and not be limited to any one particular medium. We want to be present where good content can be created and no one better than Pranav to lead this vertical for us.”

    Pippip Media’s recent IPL focused campaign for Fantasy Akhada with Harsha Bhogle and Ali Fazal has been well received and their short film ‘The Table’ for Greenply has been officially selected for the Dadasaheb Phalke International Film Festival. They have also produced the 18th season of the iconic show MTV Roadies, filmed in South Africa with actor Sonu Sood.

  • adidas, Rohit Sharma team up in quest to end plastic waste

    adidas, Rohit Sharma team up in quest to end plastic waste

    Mumbai: Sportswear brand adidas has been an advocate of ending plastic waste in the oceans for many years now. Echoing this thought, the Indian cricket team captain Rohit Sharma was spotted wearing spikes with the ‘End Plastic Waste’ message in Mumbai Indians’ match on 24 April.

    Designed by Aaquib Wani with inputs from Rohit himself, the shoe emphasises on saving our oceans, through an interesting piece of shoe art that showcases a whale along with red sea corals and plants.

    The country’s ace cricketer will continue to don these shoes through the remainder of the IPL season to promote his goal of ‘Ending Plastic Waste.’ With this initiative, Rohit takes the field to bat for a cause- for every run he scores adidas India will pick up 10 plastic bottles from the beaches of Mumbai. The move promoted through exquisite ocean-artwork on the shoe, carries forward the message of ‘Together Impossible is Nothing.’

    Interestingly, Rohit had earlier walked onto the field like a man on a mission with his ‘Save the Rhinos’ message from last year’s IPL.

  • Amit Luthra joins Lenovo as MD for Infrastructure Solutions Group India

    Amit Luthra joins Lenovo as MD for Infrastructure Solutions Group India

    Mumbai: Lenovo has appointed Amit Luthra as MD for Infrastructure Solutions Group (ISG) India. In his new role, Luthra will be responsible for leading and building Lenovo ISG’s business in India.

    Based in Bengaluru, he will also play a key role in advocating Lenovo’s end-to-end offerings from the pocket to the data center to the cloud and in driving customer confidence in the data center business across the market.

    Luthra will also be responsible for growing the edge, hybrid cloud, High-Performance Computing (HPC), AI, Hyper-Converged Infrastructure (HCI), and storage solutions portfolio and strengthening ISG’s relationships with the partner ecosystem.

    Prior to joining Lenovo, Luthra was director and GM for Dell’s storage platform solutions. He is an expert in planning and leading strategic enterprise IT businesses and building efficient teams. With over 15 years of experience, he has held various positions at some really prominent companies including Sun Microsystems, and HCL.

    On joining Lenovo, Amit Luthra said, “I am thrilled to be joining Lenovo and taking charge of the ISG business in India. The industry is experiencing an exciting phase as businesses increasingly invest in long term infrastructure solutions to accelerate their digital transformation journeys. As I take the reins in this dynamic region, I hope to build on our successes and help deliver world-class cutting-edge solutions.”

    “Amit joins us at the right time as we expand the ISG portfolio and commence another powerful year to help organisations and businesses transform to transcend,” shared Lenovo ISG Asia Pacific president Sumir Bhatia. “India is a critical market for us; Amit’s expertise and intelligence will help us accelerate intelligent transformation for the data-centered.”

    “Amit’s appointment is an impetus to our data center and infrastructure solutions portfolio, as we continue to invest in India. Together, Lenovo is poised to become the leading everything-as-a-service partner for businesses of all sizes,” added Lenovo Group India managing director Shailendra Katyal.

  • Mamaearth celebrates every day as Earth Day in new brand campaign

    Mamaearth celebrates every day as Earth Day in new brand campaign

    Mumbai: Personal care brand Mamaearth has announced its latest campaign #EverydayIsEarthday to celebrate mother earth every day. As a part of this campaign, the brand unveiled a new digital film encapsulating the essence of World Earth Day.  

    Conceptualised by Korra Worldwide, the film starts with a little girl named Shreya, the central character of this campaign who is depicted as a goodness specialist at Mamaearth, emphasising how every day is Earth Day at Mamaearth by explaining the facts. It begins with the Plantgoodness initiative of planting trees in abundance, and she fumbles when looking at the number of trees planted, which is around 300,000, and visualises it as an amusement park, explaining that three lakh trees are comparable to 2200 acres of land covered by 22 amusement parks.

    She further takes through the next initiative of recycling plastic and explains in a simpler form by connecting the amount of plastic recycled is equivalent to the weight of 854 elephants. She continues explaining the next initiative of Goodbooks made with one side used papers and connects one lakh used sheets used by Mamaearth to a size of a football ground and tells to reduce paper wastage by reusing.

    “Being a purpose-driven brand with the objective of serving a greater purpose with our products and initiatives. We at Mamaearth, celebrate every day as Earth Day as we strive to take one step every day with our Plant Goodness and Plastic Positive initiative,” commented Mamaearth co-founder and chief innovation officer Ghazal Alagh. “This Earth Day we wanted to share the impact of our initiatives with our consumers and followers. The campaign aligns perfectly with our purpose, and we pledge to commit to staying honest to our principles and values in investing in our planet through our good deeds.”

    “Mamaearth isn’t just a brand, but a way of life. We believe that big things happen when you do small good every day. And this earth day, we wanted to showcase the small good we do every day,” shared Korra Worldwide chief creative officer Deepak Kumar. “From our initiatives to our products to the simple choices we make. But we wanted to simplify this impact of goodness in a language that everyone could understand. So, we took the help of an eight-year-old kid who could demystify things for everyone in a simple video; a video made with a lot of goodness and innocence for all the goodness we all do together, throughout the year.”

  • Mango announces Kiara Advani as its brand ambassador

    Mango announces Kiara Advani as its brand ambassador

    Mumbai: Mango has announced Kiara Advani as the new brand ambassador in India on Thursday. She will endorse the Spring Summer 2022 collection and the campaign will be visible across regions and mediums. Mango has also collaborated with Myntra for its brand building.

    The Spanish fashion giant, Mango has established itself as a brand of choice and aspiration, especially among a young fashion-forward audience in India. With its world-class offering and the association with Kiara, a fashion bellwether and beloved of the nation, Mango is set to build stronger brand salience with its shoppers and the actor’s enormous fan base across the country.

    The campaign will be promoted extensively across digital mediums, including social media to reach the brand’s target audience, which largely comprises young urban shoppers. The campaign pivots on the theme of enjoying the flowers of summer and is called, ‘summer blooms with Mango’.

    The 57-second ad campaign, titled, ‘enjoying the bloom’, showcases Kiara enjoying the bounties of summer while wearing bright and colourful ensembles that reflect the flowers and the mood of the season. She is seen enjoying her day out at a flower garden, lush with the season’s blooms and is comfortable, happy and confident – characteristic of a woman dressed in Mango.

    Speaking on the occasion, Kiara Advani, a Bollywood actor said, “I’m delighted to be representing Mango, which is one of my personal favourites. I strongly relate to the brand and its philosophy and the new summer collection is an ode to women who are carefree and like to enjoy the seasons with conforming ensembles. As such, I believe, my attitude and style syncs well with the brand’s own and I look forward to being a link between the brand and its audience.”    

    Myntra’s Senior Director Vishal Anand said, “Kiara’s established presence has the potential to pull audiences across the nation and influence people with her sartorial choices. She is a reigning style icon of the country; her fan base is growing by the day. The association with Kiara for the new vibrant -Summer collection is sure to enamour the fashion-forward audiences of the country.”

    Mango’s board of directors and head of expansion Daniel Lopez Garcia, “The new Mango Spring Summer 2022 campaign captures the essence of summer blooms perfectly. The designs have been created by adopting the current trends while leaving room for personal expression among women in the age group of 18-45. With Kiara onboard, we are confident of strengthening our presence further and reaching our target audience, which is also the actor’s core audience.”

  • Eduauraa launches new campaign with brand ambassador Ranveer Singh

    Eduauraa launches new campaign with brand ambassador Ranveer Singh

    Mumbai: Ed-tech platform Eduauraa has launched a new campaign with Bollywood actor and brand ambassador Ranveer Singh. This 360-degree campaign titled ‘Ab Future pe sabka haq’ will be love across TV, print, radio, and digital.

    Eduauraa brings together India’s best teachers from top schools teaching through 2D/3D interactive videos, eBooks, test & past papers, mind maps, scholarships & has personalized teacher-student interaction through live classes, doubt solving, scholarships and counselling

    “We hope that with our cutting-edge technology and high-quality affordable education we are able to give students studying across all boards in English, Hindi and Marathi medium an equal opportunity,” said Eduauraa founder and CEO Akanksha Chaturvedi. “Over the last year, we have highly upgraded the customer experience on our app and Learning Management System by adding enhanced layers of AI, ML and human interaction for personalisation and progress tracking.”

    “It is amazing to see the work that Eduauraa is doing in the edtech space and we are thrilled to be a conduit in the academic journey of millions. The pandemic further propelled the growth of the edtech industry, and it is a space that has been a great enabler to many,” commented Zee5 India chief business officer Manish Kalra. “Through this campaign, we hope to highlight the many ways in which online learning can substantiate the conventional classroom-based education. Furthermore, similar to the model adopted at Zee5 to democratise entertainment, Eduauraa is democratising quality education and making it affordable and accessible for students across the country. With Ranveer as the face, we’re confident of this message reaching far and wide, growing our user-base even further.”

    Ranveer Singh added, “Eduauraa strives to make world class education affordable and accessible using innovation and technology. The mission is to democratise education in India so that no student should be deprived of quality education because of the high costs of online learning. Kyunki #AbFuturePeSabkaHaq. Thrilled to be part of this great initiative by my friend Akanksha Chaturvedi, the young and dynamic founder of Eduauraa.”

  • Godrej Group launches a book to create awareness about safe environment

    Godrej Group launches a book to create awareness about safe environment

    Mumbai: To mark the occasion of World Earth Day this year, Godrej Group has released a book called ‘The Last Cloud, Ray, Drop, Mangrove and Bee’ for children to urge them, other individuals and business heads to invest their resources in safeguarding the environment and protecting valuable species from extinction. Using this digital book as a platform, the group, sends an urgent message about preserving the environment for tomorrow.

    Through the character ‘Maahi’ the book carries the message of inculcating environment awareness and its need for protection to every individual, through children’s tales. The book showcases the imperative of involving younger generations in the effort while reaching out to more people to help save our environment.

    The key intent of the book is to foster concern for the environment by depicting how critical it is to establish good habits such as reducing, re-using and recycling at a young age since children tend to respond better to environmental issues, said the statement.

    “The Godrej Group has historically been at the forefront of environmental conservation and each and every organisation under our umbrella is determined to making every effort towards a cleaner, greener and better world. We have always considered a sustainable work ethos as our responsibility to our nation and our planet,” said Godrej Group executive director and chief brand officer Tanya Dubash. “To safeguard the environment for the generations yet to come, we aim to promote personal responsibility through this book ‘The Last Cloud, Ray, Drop, Mangrove and Bee.’ We hope to instil  a sense of passion in every reader to invest themselves into preventing environmental degradation and nurture conservation.”

    “We will be launching the book in three parts, thereby, celebrating Earth Day for a whole week,” Dubash further added.

    “Every Earth Day, we’ve been asking adults the world over to think about the children of the future,” commented Creativeland Asia CCO Anu Joseph. “This time though, we thought, ‘let’s redirect to the little ones.’ After all, the future of the planet is intertwined with theirs. And when the little ones know better about Earth’s history, they’ll grow up and change the global warming story. And our videobook, The Last Cloud, Drop, Mangrove, and Bee, gives that loving nudge through little Maahi and her friends as they spread planet positivity and change the world to be #EarthfullyYours.”

  • Advent PR gets Kanodia Cement’s PR mandate

    Advent PR gets Kanodia Cement’s PR mandate

    Mumbai: Advent Public Relations has bagged the communication mandate for Kanodia Cement. As a part of this partnership, the PR agency will be in charge of planning, implementing, and managing the strategic & creative solutions of the company.

    As a part of the mandate, Advent PR will focus on expanding and facilitating market engagement via print, digital media and establishing media presence. This association will strategically widen the awareness of the group and penetrate Kanodia’s reach to its potential audience in both the micro and macro markets.

    Kanodia Cement is one of India’s pioneers in the cement industry and building material trading, known for its hassle-free home-building solutions. It is one of the fastest-growing cement manufacturers in the Northern, Eastern and Central regions. Its key product offerings which are tailor-made to suit the Indian climatic conditions, and aim to make its customers available with all kinds of cement, have helped Kanodia cement emerge as one of the most trusted cement brands in India.

    Highlighting his views on the recent collaboration, Kanodia Cement’s managing director Vishal Kanodia asserted, “Kanodia cement over the years has become a trusted brand name with its customers but with our aggressive expansion plans going forward, we were looking to work with a PR agency, who with the help of their in-depth knowledge on the industry, could use their expertise, to deliver us the package of integrated communication solutions, in-line with our brand vision and help us connect with our diverse customers across different platforms.”

    “We wanted someone who could guide us on the right way to enhance the brand image of Kanodia and Advent PR met the criteria. We are confident that they will position our messages accurately,” he added,

    Adding to it, Advent Public Relations director Kheman Kumar said, “We are thrilled to announce that we have been chosen as the potential PR and brand communications agency for Kanodia cement.”

    Kumar also added, “We strive to deliver the best for our clients and we are confident that as their trusted communication partners we can support them in their vision and help them meet their goals. We are looking forward to starting our work on Kanodia cement to help them build and achieve the objective to upscale its business.”