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Category: Brands

  • Lakshya brings bold attitude to Tyaani Jewellery in ‘forces of Tyaani’

    Lakshya brings bold attitude to Tyaani Jewellery in ‘forces of Tyaani’

    MUMBAI: Tyaani Jewellery by Karan Johar, one of India’s leading fine jewellery brands, has unveiled a powerful new campaign look from its ongoing ‘forces of Tyaani’ series, featuring Ba***ds of Bollywood fame Lakshya Lalwani. Known for his meteoric rise in Hindi cinema, Lakshya represents a new wave of unapologetic self-expression and bold individuality.

    Lakshya has been an integral face of ‘Forces of Tyaani,’ a campaign that redefines fine jewellery as natural, aspirational, and commanding for both women and men. This latest chapter captures him in a youthful yet striking avatar, blending the raw edge of his Bads of Bollywood persona with the sophistication of fine jewellery. The styling channels both rebellion and regality, showing that jewellery is not just an accessory but an attitude.

    The growing conversation around men’s jewellery reflects more than just a fashion movement, it signals a cultural shift towards confidence, individuality, and authenticity. From understated essentials to unapologetic statements, jewellery is emerging as a language of self-expression, with Tyaani leading the narrative.

    In the campaign visuals, Lakshya is styled in layered necklaces, cocktail rings, and bangles from Tyaani’s men’s collection. Each piece is crafted in 18 karat yellow gold, set with natural uncut diamonds, cut diamonds, and striking gemstones, brought to life through a modern setting technique that bridges tradition with contemporary design.

    Tyaani Jewellery, founder, Karan Johar said, “Lakshya is not just a face in our campaign, he is a force. His presence, charisma, and journey align perfectly with what we celebrate at Tyaani: individuality and fearlessness. This new look in ‘Forces of Tyaani’ pushes the boundaries of men’s style and celebrates fine jewellery as a bold, personal expression of self.”

    Reflecting the campaign’s philosophy, Lakshya added, “For me, presence is power. When you hold your ground, the world learns to wait. You remember the face? Good. Now remember the voice. This is what power sounds like, in Tyaani.”

    Tyaani Jewellery by Karan Johar is currently present in eight cities: Delhi, Mumbai, Bangalore, Hyderabad, Pune, Lucknow, Chandigarh, and Ahmedabad and is also available online at tyaani.com.

  • Bank of Baroda rings in festive cheer with big offers

    Bank of Baroda rings in festive cheer with big offers

    MUMBAI: Talk about festive spirit with compound interest. Bank of Baroda has unwrapped its annual campaign, BOB ke sang tyohaar ki umang – shubh bhi. labh bhi., promising customers not just celebration but also savings.

    This season, retail and MSME clients can look forward to a slew of perks: home loans starting at 7.45 per cent with zero processing fees, special concessions for women and young borrowers, and car loans with longer tenures, no pre-payment charges, and extra sweeteners for electric vehicle buyers. Gold and mortgage loans also get limited-period rate cuts.

    The Bank is also making lifestyle sparkle with the new Bob masterstroke lite savings account, packed with travel, dining and entertainment perks, plus a lifetime free Eterna credit card. For businesses, the Bob smart current account and Digi udyam digital lending scheme promise paperless processes, easy working capital, and free transactions.

    Debit card users aren’t left out either, with discounts across travel, food, fashion and groceries. Whether it’s lockers, remittances, or overdrafts against property, the offers are as varied as the festive buffet.

    By blending financial prudence with festive flair, Bank of Baroda is ensuring customers can celebrate with both joy and rewards, truly making it a season of Shubh bhi, labh bhi.

  • Instamart sale puts sparkle into festive shopping

    Instamart sale puts sparkle into festive shopping

    MUMBAI: Why wait for the runway when the runway can come to your doorstep? Instamart’s Quick India Movement (QIM) sale has turned festive shopping into a high-style sprint, with accessories, beauty, and grooming deals flying off the virtual shelves in record time.

    Mumbai, Delhi, and Bangalore are leading the pack in fashion accessory orders, with shoppers loading up on chic bags from Aldo, Lavie, and Accessorize London, while Pune and Hyderabad are racing ahead in beauty and grooming buys. The result? A festive shopping frenzy that proves style doesn’t wait.

    This season’s sparkle comes courtesy of steep discounts: Titan and Clara watches starting at Rs 999, Giva’s sterling silver jewellery up to 68 per cent off, and Sukkhi ethnic picks at a dazzling 90 per cent discount. Bags are equally irresistible, with Aldo at up to 60 per cent off, Lavie from Rs 599, and Baggit offering 80 per cent markdowns.

    Beauty buffs aren’t left behind. From Lakmé essentials at half price to Dove and L’oréal haircare at up to 60 per cent off, plus Beardo and Ustraa grooming kits starting at Rs 499, shoppers are stocking up to glow as brightly as the festive lights.

    Running until 28 September, the QIM Sale has already seen over 200 per cent growth in categories like jewellery, hair accessories, and bags, turning everyday shopping into a celebration. With delivery in just 10 minutes, Instamart ensures that this festive season, the perfect look is always within reach.
     

  • Colors Queen unveils festive glow collection

    Colors Queen unveils festive glow collection

    MUMBAI: Colors Queen Cosmetics has rolled out its festive collection, promising beauty lovers a season of radiance. The homegrown brand, known for its cruelty-free and skin-friendly formulas, is serving up sparkle with a line-up that blends innovation, affordability and flair.

    The showstopper is the cushion foundation, designed for a natural, buildable glow that lasts all day. Adding drama are the liquid metallic eyeshadows, while the glass bomb stick and lip gloss bring shimmer and shine to cheeks, lips and eyes. Completing the look are illuminating primers and highlighters that make festival lights look dim in comparison.

    Speaking on the launch, co-founder Nitin Panjwani said the range was crafted to deliver luxury beauty at accessible prices, with products that not only look stunning but also feel good on the skin.

    Available on Amazon, Flipkart, Nykaa, Myntra, Purplle, Meesho, and the official website www.colorsqueen.com , along with offline counters across India, the collection invites beauty lovers to shine brighter and bolder this festive season.

    Colors Queen, founded in 2014, has built its name on blending quality, affordability and inclusivity, and with this launch, it hopes to crown itself the go-to brand for festive glamour.
     

  • Azorte makes mid moments the new cool with Gen Z fashion campaign

    Azorte makes mid moments the new cool with Gen Z fashion campaign

    MUMBAI: In a world obsessed with extremes, Azorte is flipping the script on what it means to be “mid”. The fashion and lifestyle destination, one of India’s fastest-growing, has launched its Autumn Winter 2025 campaign, “You’re Not Mid, You’re Just in the Middle of Your Story,” starring hindi movie’s fresh faces Khushi Kapoor and Vedang Raina. The campaign’s mantra is clear: mid isn’t mediocre, it’s momentum, the stumble before the stride.

    The narrative strikes a chord with Gen Z, a generation constantly haunted by the pressure to stand out, chase virality, and curate perfection. Azorte reframes these so-called “average” moments as essential steps in the messy journey of self-discovery, confidence, and authentic style. It’s not about perfection; it’s about progress.

    Through a visually arresting brand film crafted by Famous Innovations and directed by Anish Dedhia, the campaign captures the chaos and charm of real life. From dance reels that don’t always land to late nights spent dreaming of what’s next, Khushi and Vedang embody the raw, in-between moments that shape identity. Each frame celebrates bold styling, experimentation, and unapologetic self-expression, reinforcing the brand’s message that “authentic beats perfect every time.”

    Azorte head of marketing for Dhaval Doshi explained, “Gen Zs are tired of the pressure to be perfect. They want brands that understand their raw, in-progress selves. This campaign says you don’t need to have it all figured out. With expressive capsules and a narrative that celebrates imperfection, Azorte creates a safe space for young Indians to explore, evolve, and express themselves unapologetically.”

    The campaign also taps into what Azorte calls “Self-Assured Relevance.” Today’s youth value being in sync with the world yet remain confident even if recognition doesn’t immediately follow. Being “in the middle” of their journey isn’t failure, it’s the process of becoming. This philosophy underpins the brand’s design, storytelling, and store experiences, transforming each touchpoint into a celebration of the journey, not just the destination.

    Rollout spans digital platforms, social media, OTT, OOH, and in-store experiences, with Azorte stores themselves becoming immersive hubs where customers can explore their style narratives in real-time. Fans can also experience the full world of Azorte on the go at azorte.ajio.com.

    With this campaign, Azorte positions itself not just as a fashion destination, but as a cultural companion for Gen Z, one that encourages embracing the “mid” moments, celebrating the messy, the bold, and the authentic, and finding confidence in the journey itself. After all, in the middle is where the magic happens.
     

  • Legendary Zeenat Aman shines in Tyaani’s latest campaign

    Legendary Zeenat Aman shines in Tyaani’s latest campaign

    MUMBAI: When timeless glamour meets contemporary brilliance, the result is Zeenat Aman for Tyaani. The legendary actor, whose style has inspired generations, headlines Tyaani Jewellery by Karan Johar in the brand’s latest campaign, Forces of Tyaani, celebrating individuality and self-expression as the rarest forms of luxury.

    In striking modern attire, Aman is transformed into a living masterpiece, adorned in Tyaani’s signature uncut diamond jewellery. The campaign positions her as more than a cinematic icon, she is the embodiment of the jewellery’s ethos: bold, luminous, and timeless.

    Forces of Tyaani has previously showcased stars like Shefali Shah, Rasika Dugal, Tillotama Shome, and Kalki Koechlin. With Aman joining the roster, the narrative reaches a showstopper moment, pairing her enduring charisma with Tyaani’s contemporary jewellery mastery.

    At the heart of the collection lies Tyaani’s reimagined uncut diamond technique, allowing light to pass freely through each stone, enhancing brilliance while remaining elegantly lightweight. Each piece reflects the balance of tradition and modernity, a mirror to Aman’s own ageless allure.

    Tyaani Jewellery founder Karan Johar said, “Having Zeenat Aman headline Forces of Tyaani is a dream realised. Her legacy stands untamed by time, and she embodies our belief that individuality is the rarest form of luxury.”

    The campaign is a celebration of more than just jewellery. It champions empowerment, inclusivity, and self-expression, encouraging women to embrace their own rhythm and story with jewels that are at once modern and eternal.

    Tyaani Jewellery is available in eight cities: Delhi, Mumbai, Bangalore, Hyderabad, Pune, Lucknow, Chandigarh, and Ahmedabad, and online at tyaani.com.

  • Twinkle Khanna bags new role as face of Titan’s Irth campaign

    Twinkle Khanna bags new role as face of Titan’s Irth campaign

    MUMBAI: There are handbags, and then there are stories you carry around in leather and zippers. With a wink and a wisecrack, Twinkle Khanna, aka Mrs Funnybones, has now been roped in as the first-ever brand ambassador for Irth Bags, from the House of Titan. And true to form, she’s already got a bone to pick with the bag industry.

    The brand’s latest campaign, shot under her Mrs Funnybones avatar, doesn’t just showcase handbags, it pokes fun at them. From zippers that betray you at the worst possible moment to totes that don’t understand how women actually move, the films flip the script with wit, sass, and design solutions that promise to make IRTH the everyday ally women didn’t know they needed.

    “There’s a whole world that lives inside a woman’s handbag snacks, secrets, sanity, sometimes even a screwdriver!” Twinkle quipped. “This campaign felt like the perfect fit for me. It’s clever, it’s honest, and it treats bags not just as accessories, but as companions in the chaos and charm of everyday life.”

    The campaign kicks off with a spotlight on Irth’s Initials collection, the brand’s first monogram line. In her trademark style, Mrs Funnybones reveals how perfect design isn’t just seen, it’s felt, making even a simple bag a conversation starter. From tall shoulder bags and sleek handhelds to backpacks and wide shoulders, the Initials range merges timeless elegance with Irth’s design-first philosophy.

    Titan Company Ltd business head of women’s bag division Kanwalpreet Walia summed up the vibe: “A woman’s bag is far more than an accessory. It’s her constant companion, her secret keeper, her styling partner, and sometimes even her snack stash! With this campaign, we wanted to spark playful conversations around all the fabulous and not-so-fabulous moments women share with their bags. And who better to lead this dialogue than Twinkle Khanna with her sass and sparkle?”

    The films, produced by Kondurkar Studio under the creative direction of Amrish Kondurkar, are designed to be bite-sized drops of fun each one highlighting a fresh handbag truth. “It’s a collaboration of shared sensibilities,” Kondurkar explained. “Mrs Funnybones brings her wit and joyful take on daily life, Irth brings thoughtful design that makes each of those moments a little better. Together, they elevate the everyday.”

    Behind the scenes, the campaign brought together a powerhouse creative team: from director Afshan Hussain Shaikh and cinematographer Kartik Vijay, to music by Sanjay Das and production design by Daaku Aunties. The polished films are already live on Youtube and across Irth’s and Twinkle Khanna’s Instagram handles, giving audiences a first peek into a campaign that promises style with substance, and humour stitched right into the seams.

    As India’s women’s accessories market grows, Irth is carving out its own niche by being design-led, insight-driven, and refreshingly honest. And with Twinkle Khanna at the helm, expect handbags to become less of a silent accessory and more of a sparkling conversation piece.

    Because let’s be honest when it comes to bags, every woman has a story. Irth just made them a little funnier.

  • Surya joins hands with GLS University

    Surya joins hands with GLS University

    MUMBAI: When it comes to fresh innings, GLS University has knocked it out of the park. The Ahmedabad-based institution has roped in Indian cricket superstar Suryakumar Yadav as its brand ambassador, bringing together the worlds of fearless sport and forward-thinking education.

    Fondly known as Mr 360 for his audacious stroke play, Surya embodies resilience, adaptability and ambition, qualities GLS says mirror its own vision of preparing students to thrive in real-world challenges. His journey from street cricket to captaining India in T20I echoes the university’s rise in under a decade as one of Gujarat’s most dynamic centres of learning.

    “I am thrilled to be associated with GLS University,” said Yadav. “What excites me most is how their legacy combines with new thinking, encouraging students to take risks, stay disciplined and think beyond the ordinary.”

    Welcoming him to the fold, GLS president Sudhir Nanavati remarked, “SKY is more than a cricketer, he is a symbol of belief and perseverance turning dreams into milestones. That is exactly the aspiration we want every GLS student to embrace.”

    GLS executive director Chandni Kapadia added, “Surya doesn’t just play cricket, he paints the sky with possibilities. His fearless 360 degree play reflects our multidisciplinary approach, inspiring students to go beyond limits.”

    Founded in 2015, GLS University is backed by the legacy of the Gujarat Law Society, established in 1927. With industry-linked programmes, dual degree pathways and global collaborations, the institution is betting big on innovation and skill-based learning.

    The partnership with Surya aims to spread a message of excellence and leadership, blending education and sport to inspire the leaders of tomorrow. And as this collaboration takes flight, one thing is clear, for GLS and SKY, the boundaries don’t exist.

  • Eveready’s toy truck sparks joy this Durga Puja

    Eveready’s toy truck sparks joy this Durga Puja

    MUMBAI: When it comes to lighting up festivals, Eveready has gone beyond batteries and straight into hearts. This Durga Puja, the brand has built the Ultima Bahon, the largest AA battery-powered remote-controlled toy truck, to carry the idol of Goddess Durga into a celebration organised by underprivileged children in Kolkata.

    The playful creation, powered by eight Eveready Ultima AA batteries, has already entered both the India Book of Records and the Asia Book of Records. But more than the feat of engineering, it has turned into a symbol of simple joy, bridging the gap between big-budget pandals and smaller, heartfelt pujas.

    “Durga Puja is a festival of joy and togetherness,” said Eveready Industries India Ltd CEO Anirban Banerjee. “With Ultima Bahon, we wanted to bring smiles to children and give them a story they can cherish forever.”

    The toy truck, designed with miniature depictions of Durga’s traditional bahons: the lion, owl, swan, peacock and mouse, is a nod to tradition wrapped in innovation. Actress Priyanka Sarkar, present at the unveiling, called it “a reminder that celebrations don’t need to be huge to be special, sometimes the simplest joys create the most unforgettable memories.”

    Supported by the Vikramshila Education Resource Society, the initiative saw Eveready sponsor the entire puja for children up to Class 4, ensuring that their devotion shone just as brightly as the city’s glittering pandals.

    Recognised as the largest toy truck of its kind, the Ultima Bahon will also be on display at the 95 Pally Puja Association during the festival. For pandal hoppers chasing lights and spectacle, it’s a gentle reminder: sometimes the most powerful celebrations run on nothing more than a few batteries and a lot of heart.

  • Good Day stirs up India’s chai love

    Good Day stirs up India’s chai love

    MUMBAI: Biscuit dunking has never sounded so sweet. Britannia Good Day is giving India’s favourite chai break a chart-topping twist with its new campaign “Chai khaa lo, Good Day duba lo”, a playful call to take a bite of tea.

    Inspired by a tea-seller’s viral “chai kha lo” chant, the brand has turned a street-side moment into a national mood. Partnering with viral sensation Yashraj Mukhate, Britannia has dropped a catchy “Chai Anthem” that celebrates the unbreakable bond between steaming chai and a dunked Good Day biscuit.

    Mccann Worldgroup has bottled this energy into a series of snappy 20-second films, capturing everyday Indian scenes: a chatty hostel evening, a quiet train journey, all stitched together with the joy of dip-and-sip.

    “Chai time is the heartbeat of India, and Good Day has always been a part of that magic,” said Britannia Industries general manager–marketing Archana Balaraman. “We wanted this campaign to celebrate that shared joy in a fun, instantly relatable way.”

    Mccann Worldgroup executive vice president and creative head south Sambit Mohanty, added that the idea was to highlight Good Day’s timeless partnership with chai through wholesome stories and familiar faces.

    So, the next time you pour yourself a cup, don’t just sip it. Dunk in a Good Day, hum the new anthem, and let your tea break hit all the right notes.