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Category: Brands

  • Bisleri’s Anjana Ghosh steps down as international director – marketing & business development

    Bisleri’s Anjana Ghosh steps down as international director – marketing & business development

    Mumbai: After a 16-year long stint with the bottled water brand Bisleri International as director – marketing & business development, Anjana Ghosh has decided to move on. Ghosh was with Bisleri for approximately 16 years, having joined the company in 2006. She is currently taking a break even as her next move is yet to be disclosed.

    Sharing the development on LinkedIn, Ghosh posted: “Routine can make one complacent, we hide our true self, the spark dwindles, our outputs are more mechanical and that can drain you. I want to make an attempt to step out of my comfort zone, challenge myself to begin fresh towards brand building and marketing for another brand and transform its growth journey.  

    After spending 16 years in Bisleri I am looking out for the next Challenge.”

    “In my association I saw the brand rise to become brand number one, build huge consumer connects with clutter breaking campaigns, saw the company grow leaps and bounds, the experience of which I shall cherish for the rest of my life. Undoubtedly, I carry loads of memories of good times spent at Bisleri,” she further said, adding, “Time to challenge myself again!”

    Ghosh was primarily responsible for bringing innovation to the brand and was involved in a lot of pioneering projects including the brand makeover from blue to green and the latest foray into the e-commerce industry. She handled multiple roles in the organisation including strategy and planning for the brand. Ghosh also worked with the brand on a slew of sustainability and plastic recycling initiatives.

    ALSO READ | Bisleri’s Anjana Ghosh reveals why the beverage brand floated its own e-comm platform

    Ghosh joined the beverage company as deputy general manager, sales & marketing after 15 years in the steel industry. She grew into the roles of general manager and later, director, over the next three years.

  • Xiaomi India elevates Muralikrishnan B as president

    Xiaomi India elevates Muralikrishnan B as president

    MUMBAI: Smartphone and smart TV brand, Xiaomi India on Friday announced the elevation of Muralikrishnan B as Xiaomi India president. The change will be in full effect by 1 August 2022.

    After serving as a chief operating officer since 2018, in his new role as president of Xiaomi India, Muralikrishnan B will be responsible for day-to-day operations, services, public affairs, strategic projects and will continue to work towards strengthening the company’s commitment towards the Make in India and Digital India initiatives.

    An alumnus of IIM-Calcutta, Muralikrishnan comes with over 25 years of experience in the consumer tech domain and has been instrumental in the brand’s growth across offline sales, service and operations, etc.

    Under Muralikrishnan’s able leadership, the company has witnessed strong growth across categories and has substantially scaled its organizational capabilities, execution machinery and built a solid foundation in the offline retail segment, according to the company.

  • Manyavar collaborates with Indian Olympic Association as the official style partner

    Manyavar collaborates with Indian Olympic Association as the official style partner

    Mumbai: Indian apparel wear brand Manyavar has announced the partnership with Indian Olympic Association to be the Indian official style partner for the upcoming Commonwealth Games, Asian Games 2022 and Paris Olympics. This announcement was done at the kit unveiling & send-off ceremony of the Indian contingent for the Birmingham 2022 Commonwealth games.

    The ceremony was held at Ashoka Hotel, New Delhi on 7 July 2022 in the presence of Indian Olympic Association (IOA) acting president Anil Khhana and secretary general Rajeev Mehta. This was a very proud moment for the brand to represent the best of the Indian talented athletes at an International level wearing their ‘pehchaan’ representing Manyavar’s firm belief and ethos on ‘Pehno Apni Pehchaan.’

    With this collaboration, Manyavar aims to celebrate the feeling of national pride by wearing Indian outfits and representing the best of the talents like Indian professional sprinters Dutee Chand and Dhanlaxmi Sekar, Cycling champions Ronaldo Laitonjam and David Beckham, Indian field hockey players Manpreet Singh & P. R. Sreejesh adorning Indians wear, The athletes will be heading off to Birmingham to participate in the Commonwealth games.  

    At the association ceremony, IOA secretary general Rajeev Mehta said, “It is a great sign for the Indian Olympic movement that popular and respectable brands like Manyavar are stepping up to support our athletes. Our athletes deserve the best whatever the occasion and a brand like Manyavar will ensure that they are ambassadors of Indian culture and traditions not only on the field but off the field as well. On behalf of the IOA, I would like to express our sincere gratitude towards them.”

    Vedant Fashions chief marketing officer Vedant Modi said, “Manyavar has been known for promoting Indian culture and trends in men’s fashion. We strongly believe that Indian culture speaks volumes about one’s personality. Our brand has always been about standing up for the core cultural values of India. We feel proud to associate with the Indian Olympic Association as their Indian official style partner. With this, we hope to take Manyavar’s ‘Pehno Apni Pehchaan’ to a global level & evoke love, pride and passion for our culture across the world. We wish luck to all our athletes representing India at the Commonwealth games.”

  • Street Wear Cosmetics relaunches & expands its product portfolio

    Street Wear Cosmetics relaunches & expands its product portfolio

    Mumbai: Street Wear announced that it is relaunching with a focus on high-quality products backed by the brand idea #NodoubtNoLimits. The brand aims to give every consumer the confidence to celebrate their individual beauty & values, unlike other brands which believe in celebrating celebrities. 

    To amplify the relaunch, Street Wear will engage in an influencer campaign with the theme #Lipsdontshy and will be working with influencers, and bloggers across social media platforms, where they can express their creativity through lip art. Furthermore, a powerful brand video will also be launched to bring the brand essence alive by reinstating the significance of expressing and embracing one’s uniqueness at home, work, or on the streets.

    The new range of products spans multiple make-up categories, using unique formulations extremely suitable for the Indian skin type and in sync with the aspirations of the highly aware new-age consumers who embrace new ideas. Its all new long wear stay-on foundation, which has an oil-free formula, is sweat-free and long lasting, will allow consumers to face the world confidently.

    The products will be available on all major e-commerce platforms and retail stores across India. Streetwear is also entering a unique distribution partnership with Nykaa D.

    Commenting on the relaunch, Umesh Modi Group chairman Umesh Modi said, “We continue to invest in the Indian beauty market with the best of global brands. With the new look Street Wear, we offer the modern consumers with not only world class products but also a brand they connect with – the one which makes them break the stereotypes on beauty, gender, skin colour, roles & behaviour. Street Wear will continue innovating and launching many new colour cosmetics products in the coming months.”

  • Madison Digital bags social media mandate for Glide Invest

    Madison Digital bags social media mandate for Glide Invest

    Mumbai: Madison World’s digital arm, Madison Digital, has won the social media mandate for Glide Invest, an online financial planning platform backed by Motilal Oswal Group. 

    The account was won after a multi-agency pitch involving several rounds of presentations. 

    Speaking about this association, Glide Invest founder and CEO Pratik Oswal commented, “We are impressed by Madison’s depth and expertise in the space and are excited to partner with them.”

    Madison Digital vice president Kosal Malladi commented, “We are delighted to partner with Glide Invest and be a part of their digital growth journey. We are looking forward to doing some ground-breaking work together.”

    Madison Digital has grown 10x in terms of billing in the last three years, to become a 200+ employees strong outfit with capabilities in Branding, Performance & Creative solutions.

  • Skybags launches #BackToCool campaign to showcase latest collection

    Skybags launches #BackToCool campaign to showcase latest collection

    Mumbai: The youth-centred brand from the illustrious house of VIP Industries, Skybags has launched new #backtocool campaign to unveil the stylish 2022 backpack collection. The campaign is all set to help the nation’s Gen Z celebrate a stylish return to normalcy.

    Capturing the thrill of finally going back to normal life after the pandemic, the chic new #BackToCool campaign highlights how Skybags’ backpacks are synonymous with style among the discerning Gen Z. 

    Shot in a vibrant, colourful and edgy style, the commercial features all the exciting aspects of this special time- reuniting with friends in real time, playing team sports together, partying and socialising with the squad, and celebrating together in-person after a long hiatus- all while sporting the contemporary backpacks from Skybags’ latest collection.

    This campaign aptly showcases Gen Z as they truly are – bold, vivacious and always on the move! The audacious new video also demonstrates how perfectly Skybags backpacks fit into their lives and focuses on riveting features that the brand offers such as built-to-last straps, premium back support with air mesh, rain covers and a 12-month international warranty. Complete with a young cast and hip music, the campaign aims to celebrate people’s desire to get back to normal life with a bang and will resonate with Gen Z audiences as they return to life as it was before the pandemic.

    For over 50 years, VIP has revolutionised the luggage category with continuous product innovations, adherence to quality and international aesthetics. Their youth focused brand Skybags is a pioneer in the Indian market, offering distinctive designs, innovative features and appealing aesthetics for younger audiences. Building upon the success of their previous campaigns, the brand has raised the bar with the #BackToCool campaign by combining the joie de vivre of Gen Z with the effortless style of Skybags.

    Backpacks are quickly becoming an essential fashion accessory for youngsters across India. Cognizant of this need, Skybags’ latest collection boasts of an exciting range of cool backpacks, trendy laptop backpacks and stylish rucksacks. With new price points and new categories like PU backpacks, biking backpacks and daypacks, Skybags’ 2022 collection has something stylish to cater to every need. 

    At the launch of the #BackToCool campaign, VIP Industries vice president marketing Praful Gupta said, “At Skybags, we recognise that the backpack is now a go-to accessory for Gen Z and millennials. Staying true to our philosophy of ‘Move in Style’, the #BackToCool campaign aims to help our youth make a stylish return to normalcy post-pandemic. Both the campaign and the 2022 collection are deeply reflective of our audience- stylish and functional, discerning but playful, and conscious yet fun! Behind the sleek aesthetics of our new range lies over decades of design and engineering innovation, and we are excited to introduce this to the market in such a fun manner. We’re confident this campaign will resonate deeply with India’s Youth.”

  • OLX Autos collaborates with Rohit Shetty to launch its fourth ad film under ‘Shetty Ke Car-Naame’ campaign

    OLX Autos collaborates with Rohit Shetty to launch its fourth ad film under ‘Shetty Ke Car-Naame’ campaign

    Mumbai: India’s pre-owned automobile segment OLX Autos, along with Bollywood director Rohit Shetty and actor Sharman Joshi have released their fourth ad film titled ‘Normal Car’ under the ‘Shetty ke Car-Naame’ campaign. This film would be the final leg in their campaign.

    The campaign, conceptualised by Lowe Lintas Delhi, once again resonates and showcases OLX Autos’ commitment to offering the ‘Best-Price’ for any every-day car.

    The campaign is a humorous take on the common tropes found across Rohit Shetty’s movies, where cars are often shown performing a wide array of stunts and often forming the centrepiece of the movies – while delivering upon the value proposition of OLX Autos, offering the ‘Best-Price’ for pre-owned cars and conveys the delightful experience consumers can expect when selling their cars to OLX Autos. 

    The fourth film in this series titled – ‘Normal Car’ is a sudden twist in the tale, wherein Sharman Joshi leaves the audience in splits – trying to figure out what’s special with Rohit Shetty’s stunt-car this time around. Rohit Shetty, then makes fun about the fact – his films also include every-day cars – with no special qualities. Not surprisingly, Sharman Joshi, who portrays the role of an OLX Autos employee, delights Rohit Shetty by offering the best price for even the every-day car.

    From selling Rohit’s first ‘Flying Car’ to ‘Exploding Cars’ to ‘Revolving Cars’, the campaign ends with Rohit Shetty getting the best price even for the ‘Every-day Car’. 

    With a low per capita car ownership rate in India, pre-owned cars outpace new cars in terms of cars sold and are often the first set of wheels for many consumers. The supply for pre-owned cars stems from existing car owners. However, given the largely fragmented nature of the pre-owned car market consumers often face difficulties in realising the right price while selling their cars. The campaign seeks to highlight key offerings by OLX Autos, which aims at removing this information and access asymmetry with transparent evaluation processes such as no hidden charges, free inspection, seamless RC transfer and more. 

  • MyGlamm becomes presenting sponsor of Koffee with Karan season 7

    MyGlamm becomes presenting sponsor of Koffee with Karan season 7

    Mumbai: The leading direct-to-consumer beauty brand, MyGlamm comes on board as the presenting sponsor for season seven of the reality talk-show Koffee with Karan. The brand has also launched a new campaign #GlammUpLikeAStar with brand ambassador Shraddha Kapoor leading the way on creating celebrity inspired makeup looks.  

    With this collaboration, MyGlamm wishes to inspire women to glamm up like their favourite Bollywood celebrities.  

    As presenting sponsor, MyGlamm will be creating a MyGlamm Zone at the show where the celebs will indulge in fun and gaming sessions making it more entertaining for the viewers. Furthermore, viewers can participate by downloading the MyGlamm App and playing quizzes and getting a chance to win complimentary makeup products. The brand has partnered with a large network of influencers to bring alive the celeb looks of the week and can experience makeovers across our select stores in India.    

    MyGlamm’s association with the new season of Hotstar Special’s Koffee with Karan is the brand’s step towards tapping all sides of the glamour industry by reaching out to its core target audiences. The brand stands tall with its belief to keep on introducing exciting innovations to achieve its single, focused goal – to make looking glamorous and effortless.

    Speaking on this collaboration, The Good Glamm Group beauty and FMCG brand CEO Sukhleen Aneja said, “We are thrilled to announce our collaboration with the iconic Koffee with Karan Season 7. MyGlamm is a brand that empowers women to create their own glamour by taking inspiration from their favourite Bollywood stars. With this collaboration, we aim to further our endeavour to democratise beauty at a whole new level. As the largest DTC beauty brand in India, MyGlamm creates innovative and personalised beauty products by understanding from women their beauty needs and then working with the finest global labs to create extensive formats, textures and colours that have high-efficacy, made with good-for-you ingredient and are toxin-free and cruelty-free.”

  • JK Tyre & Industries onboards Anuj Kathuria as president

    JK Tyre & Industries onboards Anuj Kathuria as president

    Mumbai: JK Tyre & Industries Limited has appointed Anuj Kathuria as president (India). In his new role, Kathuria will report to JK Tyre & Industries chairman and managing director Raghupati Singhania and managing director Anshuman Singhania.

    Kathuria brings with him 31 years of rich experience, having worked in senior management positions in leading and reputed auto companies like Ashok Leyland and Tata Motors. In addition, he has also worked overseas in the auto sector, in senior management positions.

    An engineer and a post graduate in marketing & finance, he is a Harvard Business School alumni. Welcoming him onboard, JK Tyre chairman and managing director Dr Raghupati Singhania said “I am sure that Kathuria will provide adept leadership and lead JK Tyre on a new growth trajectory”. 

  • House of Hiranandani onboards Madchatter Brand Solutions as its PR partner

    House of Hiranandani onboards Madchatter Brand Solutions as its PR partner

    Mumbai: House of Hiranandani has signed Madchatter Brand Solutions as its PR partner. The agency will oversee promoting House of Hiranandani’s developments and overseeing the company’s media communication and reputation management.

    The association aims to develop and maintain House of Hiranandani’s position as India’s leading developer that is responsible for creating some of the most iconic residential landmarks in Mumbai, Chennai and Bangalore. House of Hiranandani has a four-decade legacy and is credited towards building neighbourhoods like Powai in Mumbai. Etched on premium architectural pillars, focus on sustainability and integrated community living, House of Hiranandani has over 40.23 million sq.ft expanse of properties across major cities in India.

    Madchatter will work with House of Hiranandani to increase its brand recall and equity among Indian consumers while focusing on the company’s mission towards sustainability and horticulture.

    On this partnership, House of Hiranandani VP marketing strategy Prashin Jhobalia said, “We found Madchatter’s ideas refreshing and their research on the industry was insightful. Their energy and rigour towards our goals has made them good partners of growth for us. We hope to pave the way for interesting communication campaigns and brand building soon.”

    Madchatter founder Rachna Baruah added, “House of Hiranandani occupies a unique position in the Indian real estate market, transforming the industry benchmark in real estate ethos and aesthetics. By leveraging our media connections and industry strategic ideas, we hope to increase the developer’s share of voice, maintain public recognition, and elevate their image in the industry. We’re excited to learn from them and be inspired to do more clutter-breaking work.”