Category: Brands

  • Boat & Cult.Fit join hands to launch all new home workout program ‘Fitness Xtended’

    Boat & Cult.Fit join hands to launch all new home workout program ‘Fitness Xtended’

    Mumbai: Leading lifestyle & fitness brands boAt and cult.fit have joined hands to launch a first-of-a-kind at-home workout program, Fitness Xtended.

    The six-week programme is a combination of yoga, strength and conditioning exercises, and HIIT workouts curated by some of the most popular fitness & lifestyle coaches, including Suvini Mehra, Naveen Sharma, Carolyn Theresa Simon, and Niran Ponnappa.

    This partnership emphasises the beauty of performing fitness along with accurate tracking and the impact that it can have when done together.

    The programme provides exclusive fitness videos on boAt’s crest app that can be accessed by anyone who owns select boAt smartwatches. The content is also available on the cult.fit app.

    The programme includes two phases of three weeks each and will cover 24 sessions over six weeks. Going forward, both brands plan to come up with more unique content and initiate various promotional activities on digital under the ‘Fitness Xtended’ campaign to reach a larger audience.

    Expressing his thoughts about the partnership, cult.fit growth and business head Naresh Krishnaswamy said. “We have always emphasised the importance and value of fitness. To bring about a shift in people’s attitude towards fitness and make India a healthier country, we are happy to engage with our audience in creative ways. This partnership with boAt is a new approach to influencing people about fitness, with the power of accurately tracking vitals, so each of us can understand our unique bodies better and find the best way to stay fit and healthy.”

    Adding to it, boAt brand manager Siya Wadhawan said, “In collaboration with the cult.fit, we’re excited to be part of this fitness revolution. By customising workout routines and running plans, our smartwatches enable users to move beyond basic activity tracking and advance in their fitness journeys. With this partnership, we continue to inspire and support boAtheads with products that support healthy living and enable them to select a fitter lifestyle.”

  • Google Cloud India unveils a new brand film ‘Hum Banayenge’

    Google Cloud India unveils a new brand film ‘Hum Banayenge’

    Mumbai: As part of its flagship event Cloud Next 22, Google Cloud unveiled its new brand film “Hum Banayenge” that cements its commitment to the country and builds awareness for its range of products and services.

    Kinnect has conceptualised and executed the ‘Hum Banayenge’ film as a part of a long-term digital campaign.

    The campaign aims to show how, since its inception, Google Cloud has consistently enabled aspirations and helped Indian companies transform themselves digitally.

    True to Google Cloud’s philosophy of staying user-first, the film showcases three problems faced by Indians across different segments. Representing Google Cloud’s clients and partners in this film are Mahindra Finance, Josh Talks, and nurture.farm, who continue to solve these critical problems in the lives of the end consumers.

    The film is both a declaration of the “Hum Banayenge” (We will build the solution) philosophy and a trailer for the stories to follow. Each of these stories features founders and owners who partnered with the brand at different points in their journey to innovate and strengthen their solutions. “#HumBanayenge” is Google Cloud’s first campaign in this market and targets its audience through this shared spirit of questioning, “Why not?” when faced with a problem.

    Commenting on the new campaign, Google Cloud India head of regional marketing Virginia Sharma said, “In this campaign we follow the journeys of end users of our customers’ products and services and the human outcomes of solutions built on Google Cloud. I believe that the collective effort of our cloud customers, be it bootstrapped startups or leading conglomerates, is what will enable India’s digital transformation in the next 25 years. I’m really proud of this campaign because it moves from convincing minds to winning hearts.”

    Talking about the creative side, Kinnect senior creative director Madhura Haldipur added, “It’s a privilege to be able to work on a brand like Google Cloud with solid values; it informs every decision you make on the campaign. We wanted to do justice to this unique spirit that takes guts before glory, finds a single-minded focus to find a solution, and has the heart and belief to see it through. With this campaign, we hope to show that behind ‘b2b’ are real humans who are making a difference in the lives of other humans.”

  • Wieden+Kennedy bags creative mandate of IRTH from the House of Titan

    Wieden+Kennedy bags creative mandate of IRTH from the House of Titan

    Mumbai: Women’s handbag IRTH from the House of Titan has partnered with DesignStudio for the brand presentation and visual architecture. The launch advertising work for IRTH has been developed by Wieden+Kennedy, New Delhi. Leading with the motto of “Yours to Define,” the W+K team took a visibly subversive approach to the brand.

    “From the first moment we spoke with the team at Titan, we began to understand the frustration with women’s handbags in Indian life today-they are beautiful to look at, but entirely impractical to use,” said DesignStudio principal for Asia Pacific David Storey.

    “So we created a brand rooted in the idea that IRTH is “Made to Delight,” added DesignStudio Asia Pacific executive creative director James Duru. “A brand that has a sense of joy at the heart of it—as can be seen through the entire visual expression, from the logo to the colour palette to the photography style. A brand that’s not just seen, it’s felt.”

    The campaign celebrates the live-and-let-live ethos, using warm language and nuanced, open-ended communication to drive home the brand idea.

    With its tagline “Yours To Define,” the brand adds meaning and value to every woman’s journey without any stereotype. IRTH bags are meant for the women of today to elevate their everyday lives. IRTH bags are centred on both design and functionality. Hence, the brand has launched a film, bringing to life the “Yours To Define” brand world. The beautiful frames capture the premium bags in the best way, showing the many possibilities any active woman has with IRTH bags. The brand will also be launching feature films that will highlight the many nuances of functionality built into each IRTH bag in the most stylish manner.

    “We were happy when we were given the creative mandate from the House of Titan to launch this wonderful product line up under the brand IRTH. With creative directors Amrish Kondurkar & Sunayna Sabharwal at the helm along with their team, we’ve tried to create a world that forever stays delightful to work on. The campaign traverses touchpoints, in a way that celebrates the product range and user in a casual candid way,” added Wieden+Kennedy India chief creative officer Santosh Padhi (Paddy).

    Talking about the launch campaign, Titan’s IRTH head of business Ruchika Khanna said, “It’s always a pleasure to work with clients who bring clarity and thought to a creative brief. For us, the challenge really was to give life to a new brand, to find a fresh voice in a category that already has many expressions. And to find a balance between the functionality of the product and the beauty of the brand.”

  • Vijay Sales campaign garners 2.56 mn impressions across social media

    Vijay Sales campaign garners 2.56 mn impressions across social media

    Mumbai: Vijay Sales’ latest campaign for its new store launch has garnered 2.56 million cumulative impressions across social media. Conceptualised and executed by Puretech Digital, the campaign included an interactive contest to generate more buzz for their new store openings in Telangana and Andhra Pradesh via their launch film.

    Vijay Sales announced a hook step challenge called the ‘#VijaySalesMove’ and collaborated with social media influencers, to promote the challenge and the presence of the stores. Puretech Digital strategically roped in regional influencers to bring in a local and personal touch to the activity. Influencers like Pranavi Manukonda and Aqsa Khan participated and posted reels doing the hook step. The audience was encouraged to recreate the hook step and win exciting prizes.

    The “#EkkadakiVelaali” campaign contest was announced on 29 July 2022 and ran for one month, until 31 August. The contest winners were revealed on 1 September, and the three winners and runners-up were gifted with exciting prizes like OnePlus televisions and boAt headphones.

    Speaking on the success of the activity, Puretech Digital’s branded content vertical RevUp business director Aastha Beecham said, “The campaign was centred around engaging the audience of the region to make them aware of the launch of the Vijay Sales stores in Telangana and Andhra Pradesh.  From the feisty rap composition to the hook step challenge, we had a great time shaping this new, fresh messaging tone for the brand. The “#EkkadikkiVellaali” campaign received an overwhelming response from the audience, making it a great success for us and the brand as well.”

    Commenting on the association, Vijay Sales director Karan Gupta said, “Our partnership with Puretech Digital has enabled the integration of a creative facet to our communication, and with this campaign, it has only gotten better. This campaign is very close to us, and the agency has delivered effectively due to the foundation of the relationship we’ve held for the last two years.”

  • Consider these Tips to Reduce Premiums while Renewing Your Car Insurance!

    Consider these Tips to Reduce Premiums while Renewing Your Car Insurance!

    Getting car insurance is more of a need than just an option. It is necessary for protecting the car, the car owner, or any third party. Furthermore, the increasing number of traffic accidents underlines the significance of having car insurance. You must be aware that having car insurance coverage is obligatory if you drive a car. Any vehicle detected on the road without legal car insurance will experience severe fines. You must be extremely careful to avoid incidents, but if they do occur, only car insurance can protect you from a realm of consequences and liabilities.

    Car insurance coverage isn’t something you buy once and forget about. You must renew car insurance annually. If you fail to renew your car insurance timely, your coverage will expire, putting your car in danger. This implies that you will not be compensated for any damages if something bad happens to your car or a third party because of your car’s expired insurance.

    H2- How to Reduce Premiums?

    The procedure to renew expired car insurance is straightforward, quick, and requires minimal documentation. The following are some things to keep in mind if you want to reduce premiums during car insurance renewal.

    •   NCB – No claim bonus

    Before you renew expired car insurance, check the applicable NCB. If you haven’t made a claim on your car insurance over the past year, you could qualify for a No Claim Bonus, which is a discount on your renewal cost. NCB grows every year until it reaches a certain maximum after five years of no claims. You can use the accumulated NCB to lower your costs when you renew your car insurance policy.

    •   Renew your insurance policy on time

    Always keep track of when your car insurance will expire. Some insurance providers provide a buffer period of a certain number of days after you have passed your expiration date. However, if you request to renew car insurance when it has already expired, you may miss the opportunity to earn an NCB or other benefits.

    •   Insurance Declared Value

    The IDV is the max sum reimbursed by the insurance carrier to you in the event of total damage or theft of the car. The IDV is determined by the insurer based on the car’s market price after depreciation. IDV differs from one insurance provider to the next.

    A greater IDV equals higher premiums, and vice-versa. Nevertheless, this does not imply that you should select a lesser IDV when renewing your car insurance.  Choosing the correct IDV will ensure that you do not pay excessive premiums and that you do not incur a financial loss in the event of theft or total loss of the vehicle.

    •   Deductibles

    Your deductible limit decreases the insurance company’s claim liability. As a result, the insurer agrees to a rate reduction. As a result, by selecting a higher voluntary deductible, you can lower the cost of your renewal premium. However, keep in mind that the amount receivable in the event of a claim will be reduced as a result of this.

    •   Install anti-theft equipment in your automobile.

    Another simple strategy to minimize your car insurance is to reduce the likelihood of the vehicle being stolen. The higher the level of security, the lesser your premium. Installing anti-theft equipment such as gear locks, anti-theft alarms, and steering locks from certified manufacturers can help you save money on your insurance.

    •   Choose car insurance with consideration

    It is essential to conduct research before purchasing vehicle insurance online. Perform thorough research on the various vehicle insurance policies, weighing the benefits and features against the price paid by the car insurance company. Once this box is checked, you can evaluate other factors such as premium payment methods, the vehicle insurance company’s claims settlement ratio, the procedure for filing motor insurance claims, and the image of the car insurance provider.

    •   Avoid making unnecessary vehicle changes

    Modifying, altering, or adding any new technology to your car will significantly raise your premiums. This is due to the fact that some alterations might enhance the likelihood of an accident or theft. The increased cost would be entirely dependent on the type of improvements implemented. Furthermore, it is critical to notify the insurer of any changes to the vehicle to avoid rejections during claims.

    •   Compare and evaluate the insurance plans online

    The Internet has simplified life so simply that our needs can be addressed at our doorway with the flick of a finger. Everything from clothes to consumables, jewelry to vehicles, and residences can be acquired online.

    You must be careful when it comes to renewing your car insurance policy now that you know how to save money on it. So, the first thing to note is the policy’s expiration date and then take advantage of the opportunity to look for better plans or other ways to minimize your car insurance premium.

    These are various methods for lowering your vehicle insurance policy’s renewal premium. You can use one or more of the procedures outlined above to obtain the lowest feasible premium rates. It is important to remember that the cheapest does not always imply the best. Furthermore, there is no substitute for safe driving techniques. A cautious driving behavior combined with the proper insurance will undoubtedly help you to reduce your insurance premium in the long term.

    Disclaimer: The above information is for illustrative purposes only. For more details, please refer to policy wordings and prospectus before concluding the sales.
     

  • Zlade Ballistic ropes in Milind Soman as brand ambassador

    Zlade Ballistic ropes in Milind Soman as brand ambassador

    Mumbai: Zlade, one of the fastest growing men’s grooming brands in India, has onboarded celebrated supermodel and actor Milind Soman as the brand ambassador for their Zlade Ballistic range, a dynamic assortment of below-the-belt grooming and intimate hygiene products.

    With the multi-faceted Milind Soman coming aboard, Zlade Ballistic aims to strengthen its presence in the men’s intimate grooming and hygiene segment by creating awareness around the importance of ‘manscaping’ among its target audience in India.

    This collaboration will see national heartthrob Milind Soman taking centerstage as Zlade Ballistic rolls out an elaborate campaign that involves social experiments, droolworthy photoshoots, and what is touted to be one of the quirkiest and most interesting ad films to grace digital platforms.

    To mark this association, the brand released some exclusive behind-the-scenes footage to kick-off the campaign through its YouTube and social media channels. In this video, Milind is seen in an animated, candid conversation about manscaping with his manager. Considering that intimate grooming, pubic hair removal, and intimate hygiene for men have always been tricky and conventionally taboo topics, Milind cleverly uses humour to draw attention towards the subject, also involving the general public to chip in with creative ideas.

    Speaking about the importance of creating awareness around manscaping or men’s intimate grooming, Zlade co-CEO & co-founder Suraj Chaudhari said, “There is a tendency in our society to avoid conversations about intimate grooming and hygiene. It is important to us as a brand to normalise the notions people have about manscaping (and create awareness around the subject and the problems or infections the lack thereof can lead to). Milind Soman has always been the epitome of health and fitness and he has never been shy to call a spade a spade. These aspects of his personality, along with his undying popularity across age groups and genders, make him the ideal fit for Zlade Ballistic. Zlade’s association with him will make Indian men more aware of their intimate grooming and hygiene habits. As a company, we aim to introduce manscaping to India and revolutionise the men’s intimate grooming landscape.”

    Always known to speak up about issues that matter, model, actor, and fitness enthusiast Milind Soman said, “Feels good to be a part of this campaign by Zlade Ballistic! They are a purpose-driven Indian brand that is pioneering change in the men’s grooming segment; intimate grooming in particular. With a shared vision, Zlade Ballistic and I want to throw light on societal stereotypes when it comes to pubic hair, manscaping, and intimate grooming, and spark a necessary and candid conversation about below-the-belt grooming habits since it ties directly to hygiene, lifestyle, intimacy, and more. I’m delighted to be a part of this initiative.”

    With a range of hair removal and intimate hygiene products already in the market, Zlade co-CEO & co-founder Mihir Vaidya said, “With the new Zlade Ballistic range of hi-tech trimmers, we are constantly innovating and making below-the-belt grooming safe, hassle-free, and convenient. Our collaboration with Milind Soman will help us amplify awareness around this category as well as our products across markets. We are thrilled to have him on board.”

    The brand, rapidly growing into a force to reckon with in the Indian grooming and personal care industry, also recently conducted an interesting social experiment to understand India’s take on manscaping. The interactive vox-pop engaged random people in candid discussions around intimate grooming, men’s intimate hygiene, pubic hair, sexual intimacy, and women’s preferences towards men’s below-the-belt grooming.

  • Polycab partners with Ogilvy for new campaign

    Polycab partners with Ogilvy for new campaign

    Mumbai: Polycab Wires and Cables has rolled out a new campaign- ‘Extra Safe Wires Means Extra Safe Dreams’. The campaign is conceptualised & created by Ogilvy India.

    This recently formed partnership aims to make Polycab top of mind among consumers when it comes to their home electrical, or automation needs.

    With this campaign, Polycab is nudging people to pay extra attention to the quality of the wires they use by showcasing powerful human stories. Stories that demonstrate how only extra safe wires are built take even the non-anticipated load and help keep our dreams safe. 

    It features a story about a father who without hesitation or worry adds to the load to build a stadium so that he can help fulfil his daughter’s dream of becoming a champion. 

    Speaking of this campaign, Polycab India president and chief marketing officer Nilesh Malani said, “Polycab India is a distinct market leader in the wires and cables segment and has received wide acclaim over the years.  Wires are the backbone of the entire electrical system of any home; however, for consumers, it is a low involvement category. Our latest campaign by Ogilvy is a refreshing approach weaving an emotional charm which will have universal resonance and relevance. Polycab Green Wire comes with 5-in-1 greenshield technology that delivers fire safety, and energy efficiency, is long-lasting, eco-friendly, and offers shock protection. It is our endeavour that Polycab Green Wire carries forward our brand promise of being connected with our customers.”

    Further Ogilvy India chief creative officer Sukesh Nayak added, “The thing with dreams is that there is no limit to them. With this human campaign, we are showcasing how extra safe green wires from Polycab effortlessly take all the load to connect and fulfil all our dreams. Keeping our homes safe and our dreams safer.”

  • adidas celebrates Benzema’s historic win with a stunning short film ‘Hand of Gold’

    adidas celebrates Benzema’s historic win with a stunning short film ‘Hand of Gold’

    Mumbai: adidas is celebrating French footballer Karim Mostafa Benzema’s historic win with a stunning short film, Hand of Gold,which sees the player’s iconic hand bandage transform into gold.

    The film embodies the idea that everything KB9 touches on-pitch turns to gold. The film shows Benzema’s hand bandage turning from white to the colour of victory, communicating the inspiring story of a young boy from Bron in France, who shaped a career through determination to make it to the top.

    Since 2005, Karim Benzema has challenged for the highest honour in the game. With his golden touch, he’s overcome all rivals and become one of the most decorated players of this era. His historic Ballon d’Or win last night in Paris marks what has not just been a remarkable season, but a remarkable career.

    The achievement of this award is a culmination of all the games played before it. The player’s signature look, Benzema’s hand bandage, which epitomises the phrase “Impossible Is Nothing,” is a symbol of his success in overcoming obstacles in football.

    It symbolises the struggles he has faced and overcome on the field to get to where he is now—at the pinnacle of world football—after a series of hand injuries in 2019 forced him to wear it throughout every game.

    Since 2007, adidas has partnered with Benzema, celebrating on-pitch achievements at various milestones in his career, including this historical win. To further mark this milestone, the brand has created a hyper-limited not-for-sale golden-x speedportal boot for Benzema.

    Furthermore, adidas and Benezema’s club, Real Madrid, have collaborated for a special edition gold-named and numbered Real Madrid Kit, which will be available for a limited time from 18 October, on Real Madrid official stores, realmadrid.com and select adidas stores.

  • Yuvraj Singh becomes brand ambassador for 3rd T20 World Cricket Cup for the Blind

    Yuvraj Singh becomes brand ambassador for 3rd T20 World Cricket Cup for the Blind

    Mumbai: The Cricket Association for the Blind in India (CABI) has appointed Indian cricketer Yuvraj Singh as the brand ambassador for the 3rd T20 World Cup for the blind to be held in India.

    The India squad list was announced with I. Ajay Kumar Reddy B2 (Andhra Pradesh) leading the team as captain andVenkateswara Rao Dunna B2 (Andhra Pradesh) as the vice-captain. The World Cup matches will commence from 6 December to 17 December 2022.

    The participating countries for the 3rd T20 World Cup for the blind are India, Nepal, Bangladesh, Australia, South Africa, Pakistan and Sri Lanka. The opening match will be played between defending champions India and Nepal on 6 December 2022 in Faridabad.

    “I am thrilled to be a part of the 3rd T20 World Cup Cricket for the blind as the brand ambassador. I commend and appreciate the spirit of visually impaired cricketers for their passion for cricket and determination to fight everyday challenges. It is a different world, but it is a world of cricket. Cricket has no boundaries. And I believe this game taught me how to fight, how to fall, how to dust myself off to get up again and move forward. So I urge and invite everyone to support this great initiative,” said Yuvraj Singh.

    The world cup is an initiative of the Samarthanam Trust for the Disabled, which has been organising this championship since 2012. Samarthanam perceives sports as a way to improve inclusion and encourage people with disabilities on various fronts. Since its inception, the trust has reached out to more than 25,000 visually impaired crickets.

    Samarthanam’s sports wing, Cricket Association for the Blind in India (CABI), was established in 2010 to foster the cricketing dreams of visually impaired cricket players and to provide a platform to showcase their unbound talent in the game of blind cricket. CABI is a member of World Blind Cricket (WBC).

    On having Yuvraj Singh as the brand ambassador on board for the CABI president & founder managing trustee of the 3rd T-20 World Cup cricket for the blind Samarthanam Mahantesh G. K commented: “We are privileged to welcome Yuvraj Singh to the cricket for the blind family. His personality shines through his unmatched energy and commitment to being bold, authentic, true, fighting spirit, and uncompromising quality, which fit with CABI’s brand values.”

    CABI’s committee selected the top 56 players who underwent a coaching camp in Bangalore in July. Further assessment by the selection committee led to the choice of the top 29 players who underwent rigorous cricket coaching and fitness assessment in Bhopal for 12 days. The selection committee has now chosen the final 17 Indian squad members for the 3rd T20 World Cup of cricket for the blind. The World Cup will consist of a total of 24 matches to be played in several cities in India.

  • Titan Company ventures into the handbag category with IRTH

    Titan Company ventures into the handbag category with IRTH

    Mumbai: Titan Company, one of the leaders in consumer categories, has announced the launch of its latest handbag brand, IRTH. IRTH from the House of Titan is a thoughtfully designed women’s handbag brand. Every woman carries a bag and owns multiple.

    However, to this huge potential market, the existing solutions today are largely catering to the vanity. Hence, Titan sees potential in organised styling as a space that is unoccupied by anyone. Also given the large loyal base of women consumers that Titan caters to, this is yet another endeavour to enhance her every day.

    These bags are thoughtfully designed with deeper understanding for women of today to elevate their everyday, delivering premium quality at an affordable price. IRTH, the next big venture from Titan, addresses its consumers’ evolving ambitions by presenting a trusted, women’s bag brand that responds to all their requirements.

    Commenting on the launch, Titan Company Ltd managing director CK Venkataraman said, “Titan has continuously pushed the boundaries to offer elevating experiences with our products. We saw a huge potential in the women’s bags category and are delighted to explore the opportunity with the launch of IRTH. The brand IRTH represents the values and trust of Titan and our understanding of the women consumer and their evolving needs. We are proud to present a brand that is centred on design and functionality.”

    Sharing his thoughts on the launch, Titan Company Ltd CEO & vice president -fragrance and fashion accessories division Manish Gupta said, “IRTH intends to create long meaningful relationships with its consumers, making their purchase process exciting and special. Suggestive of the brand’s name, IRTH symbolises the care and attention applied to the product design and exemplifies the sense of wonder and emotion inherent in the brand.”

    IRTH has a product portfolio ranging from workbags, tall totes, shoulder bags, handhelds, slings, cross body, clutches and wallets. Delights and organisers are the categories unique to IRTH. Delights is a range of special bags. Many specific need based bags today are carrying solutions but are not the most stylish. The Delights range is an evolving cluster starting with Mom Bags. Mom bags come with insulated milk bottle slots, changing mats, water repellent slots for soiled clothes, and can be hands free with detachable straps to be hooked on to the stroller. There are many more little pockets to organise the little things of both mom and the baby.

    Detachable organisers cluster is here to make mobility styling organised. The launch pack comes in four different sizes, S, M, L and XL, based on the carrying needs. The delight in IRTH bags are the little features: padded shoulders, key holders, wire organisers, detachable sanitiser pouch, detachable pouches etc. to keep your secret things secret and precious things safe.

    These packed IRTH bags are priced economically to suit every pocket, Rs2595 – Rs 5995.The launch pack of IRTH has a wide choice of 90 bags + 4 organisers in two colour ways to choose from. IRTH bags come with a 9 months warranty policy against manufacturing defects.