Category: Brands

Mumbai: 7UP®, the clear refreshing drink, has roped in actress Rashmika Mandanna as its brand ambassador. The collaboration has been announced with a fun and light-hearted video that features Mandanna sealing the deal with 7UP®’s Fido Dido® as her Valentine while giving him a quick flying kiss.

Mandanna will feature in 7UP®’s new TVC that is set to take over traditional and digital platforms across the country soon. This  partnership will further strengthen 7UP®’s bond with the youth across the country.

Speaking on the appointment, PepsiCo India senior marketing director, energy, hydration & flavours Naseeb Puri said, “Rashmika with her refreshing and lively personality has quickly become one of the most loved youth icons of India and is truly a great match for 7UP. Her wide appeal and strong fan following will help us widen our reach across a diverse consumer demographic. We are extremely excited to have the freshest face on the block join forces with us and bring forth disruptive, fun and engaging campaigns.”

Commenting on her association, Mandanna said, “I am super thrilled to be the face of 7UP, a drink that has been synonymous with refreshment! I cannot wait for this journey to start and for everyone to see the interesting campaigns lined up for the year. I look forward to the love of the audience as I don this new refreshing avatar.”

Click here to view the video –

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Mumbai: Blissclub, the world’s first movewear brand for women, shared a Valentine’s Day film with a message unlike any other. While the internet was full of heartwarming love stories or vengeful tales of getting back at your ex, Blissclub talks about falling in love not with someone, but with movement. Drawing parallels between all the physical sensations love entails and the physical sensations of playing a sport, the film was conceptualized, shot and produced entirely in-house.

Watch the film here:

Mumbai: Lista Jewels, a luxury diamond jewelry brand, has announced the appointment of film producer and entrepreneur Mansi Bagla as their new brand ambassador. Bagla will represent Lista Jewels and they plan to do a Valentine’s Day campaign that celebrates the contemporary woman and her choice to embrace her individuality with diamond jewelry. The campaign will feature outdoor, digital, and influencer elements and showcase Bagla in different looks flaunting exquisite diamond jewelry pieces by Lista Jewels. The new collection is designed for modern women who view jewelry as a fashion statement and an extension of their personal style.

The appointment of Bagla is a reflection of Lista Jewels’ commitment to empowering women and celebrating their strength, beauty and enduring love. Just like a well-crafted film, diamonds have the power to tell a story and evoke strong emotions. They are timeless and a precious reminder of the special moments and people in our lives. The partnership between Lista Jewels and Mansi represents a shared understanding of the connection between women and diamonds.

“Mansi’s passion for storytelling and bringing beautiful visions to life on screen aligns perfectly with the elegance and timelessness of our jewelry and what Lista Jewels stands for.” said Lista Jewels Hitesh & Lokesh Gurnani, Lista Jewels. They further added, “Mansi represents strength and her journey as an entrepreneur in a male-dominated industry stands out. Her sense of commitment, vision, and never-say-die attitude makes her a diva in real life, and this is how we see our Lista women they are all divas.”

Bagla added “Diamonds represent more than just luxury and wealth, they symbolize strength, beauty and enduring love,” said Mansi. “The trust that I have built over the years of my career is not just limited to the quality of the work but also the values that I believe in. Just like my company, diamonds are a symbol of trust and credibility. I am honored to represent a brand that understands and celebrates this connection between women and diamonds.”

Mumbai: Philips India has launched a new campaign on their hair straightening range, #YourHairYourWay, with brand ambassador Alia Bhatt, encouraging women to confidently embrace their own sense of style in this journey, while Philips helps them achieve that with technology that actively cares for their hair. 

The campaign builds the key message through a few different films, each starting with the spotlight on Alia Bhatt featuring ‘Alia wala straight hair’ and moving on to feature different women from various walks of life with their individual hairstyles which reflect their own personality and sense of style. It talks about a range of hair styling occasions right from busy Monday mornings to fun weddings of the BFF or vacations, relevant to different kinds of women whether students, working women or homemakers. And the Philips hair straightening range with CareEnhance Technology, which includes a wide range of different hair straightening irons and hair straightening brushes, is presented as the go-to solution for any kind of hair styling with care. The main theme that runs through the film is that different kinds of styles can be achieved for different kinds of hair with the Philips straightening range with the assurance that Philips technology actively cares for hair as you style, thus helping you style without the worry of damage.

It is a perfect everyday partner for girls and women alike, with every individual, be it a middle-aged woman, college girl, working woman or transwoman, expressing herself through her unique personality and style.

Commenting on the campaign Philips India Head Vidyut Kaul said, “We, at Philips India, understand our consumer before anyone or anything else. When it comes to hair styling, we understand her needs, her barriers and her everyday worries. We acknowledge how diverse the women of India are and their varying needs when it comes to hairstyling. With our 130+ years of expertise, we always strive to give our consumer the best of technology that can help her style her hair with all the care that her hair deserves. Our new campaign #YourHairYourWay encourages women to choose their own style while reassuring them that our products actively care for their hair. #YourHairYourWay is also our endeavor to embrace diversity of our women and encourage inclusivity.”

Bhatt said, “I have been associated with Philips for almost 8 years now and have come to love the brand that puts their consumer first always and brings innovative technology to solve their needs. And I am thrilled to be the voice of the brand yet again in the
#YourHairYourWay campaign that truly embraces every woman’s unique journey. This resonates with me because I believe that each woman is unique and should be able to feel confident in her own skin. And the Philips Hair Straightening Range with CareEnhance Technology gives women the opportunity to express their own sense of style with care. The products are easy to use and allow you to experiment with and style your hair without worry of damage.” 

Click below to watch the new Philips campaign film.

Mumbai: 4700BC has announced  its new product, ‘Corn Chips+’. The tag line  ‘Upgrade to the Future’ reveals their desire to be a disruptor and provide people with a product that is crunchy, rich and savoury in every aspect. 

Corn Chips+ is an upgrade over traditional chips in terms of health and flavour and hence is almost like a chip from the future. This Chip, made with 100 per cent non-GMO corn, uses a unique popping process to create a light and crunchy texture that is nearly 60 per cent lower in fat than traditional chips without sacrificing flavours.

The digital ad film for the campaign is another example of how bold and daring they have envisioned their work for the Corn Chips+. With an interesting take on the future and chips, the film is crafted with 3D stills giving a strong message on the impending arrival of never heard futuristic Chip Product. The film has Mr. BC, their lead character, who plays a time traveller from the future and here to warn the consumers about an irresistible range of chips.

Expressing delight at the new launch, 4700BC founder Chirag Gupta said, “Who doesn’t love chips, but let’s be real, they usually aren’t the healthiest option. But we were fortunate to have come across a new age method of solving this problem, and with months of experimentation came together a product that we can now claim is the future of Chips i.e Corn Chips+. So, it’s time we upgrade to the future with this (MUCH) better chip.”

4700BC head marketing Abhishek Kumar said, “This chip is a better chip! Such a done-to-death proposition, right? Remember, Chips is a saturated market filled with multiple age-old marketing communication. Looking at this, we should have worried, right? But, well, we got rather excited. The solution was “Own the future.” A space no FMCG brand has had the guts to own. It’s just always been for the tech space. When it came to our film, we realised that expressing a ‘negative,’ even if it is trivial, is an engaging and compelling strategy since it makes the brand appear more honest, approachable and human.”

Mumbai: Cadbury Dairy Milk Silk has announced its new campaign called ‘Unforgettable Love Tips’ for Valentine’s Day. Since its inception, the brand has successfully created special moments of love by offering young lovers a helping hand in expressing their true feelings to their significant other. However, there are very few avenues which prepare them for an outcome they may not foresee or desire i.e rejection. So, this year, Cadbury Dairy Milk Silk is on a mission to create Valentine’s Day into a day of healthy love with Silk Unforgettable Love Tips.

As per a Google Lighthouse study, there’s been a 50 per cent spike in search trends for personalised gifts during Valentine’s Day. To save young hearts from the mounting pressure of making this day extra special, Cadbury Dairy Milk Silk plays cupid once again by taking the digital route and leveraging its website. Whether it’s to help someone profess their love for the first time or add a dash of love to an existing relationship, Silk’s Unforgettable Love Tips is here for everyone.

Applying QR code technology (scan on packs), each pack will lead consumers to the dedicated microsite listing unique ideas curated and voiced by social media creators such as renowned musician Armaan Malik, popular YouTuber Prajakta Koli and globetrotters Vidit Taneja and Savi Munjal (Bruised Passports). But here comes a powerful twist i.e every unique romantic tip is matched with a healthy love tip that will sensitise consumers towards the importance of respect, consent and boundaries too, all in the voice of their favourite creators.

Whether it’s recording a music duet together, a DIY gift or a surprise getaway, the ideas will help couples plan the perfect Valentine’s Day by tapping the popular Gen Z cohorts’ music, DIY and travel. And the healthy love tips will sensitise them to create a safe and healthy love atmosphere, all in the voice of their favourite creators. To give a deeper understanding on what healthy love is, the brand has partnered with MINDS Foundation, a mental health NGO for young adults to curate multiple relevant articles addressing the topic.

Ringing in the season of love, and to kickstart the campaign, Cadbury Dairy Milk Silk has released a new TVC that showcases how consumers can access these Unforgettable Love Tips and make their Valentine’s Day special.

Mondelez India vice president of marketing Nitin Saini said, “Valentine’s Day has always been a special occasion for Mondelez India and Cadbury Dairy Milk Silk has become a symbol of love and romance amongst the youth of India. Cognizant of the perennial pressure of crafting the perfect Valentine’s Day experience, our goal is to strike a chord by helping consumers turn it into one of the most memorable days for their loved ones while sensitizing them about being in healthy love. With Silk Unforgettable Love Tips and our social media celebrities onboard, we hope to help consumers find both the perfect way and the right way to express their love.”

Ogilvy India chief creative officers Harshad Rajadhyaksha and Kainaz Karmakar said, “Silk has been the favourite chocolate of young India and it stands for young love. On Valentine’s day, these young lovers are going to be bombarded with the pressure to express themselves, pour their hearts out and make this day super special. Social media and Bollywood also play their part in raising the importance of this day. We conceptualized Silk ‘Unforgettable Love Tips’ with the intent to help them make their Valentine’s day memorable. So, we’ve curated amazing tips and ideas for them except there is one important addition. We developed the microsite journey in such a way that all romantic tips can be accessed, only after you hear about ‘healthy love’. What is ‘healthy love’? Advice on boundaries, love vs stalking and much more. This is a great day but it’s also a fragile day for young ones. This project addresses both.”

Wavemaker India chief client officer & office head – West Shekhar Banerjee added, “This campaign is designed around curated experiences. Our focus was on creating a flawless consumer journey for young couples, starting from sourcing the right talent across diverse genres to serving the perfect experience. Given the importance of the occasion we had to ensure scale with eye-catching outdoor placements to interactive digital experience bringing alive the entire Valentine’s Day experience.”

To amplify this campaign further, the brand will be collaborating with the talented illustrator, Alicia Souza who will be releasing some heart-melting artworks. The brand is also partnering with Shoppers Stop as a gifting partner. Additionally, the brand will be leveraging OOH media, influencer collaborations and college activations all with a balance between love tips and healthy love tips, making it an unforgettable experience.

Mumbai: One8,  owned by Indian international cricketer Virat Kohli has launched the inaugural ‘One8 run’ in Bengaluru. It is scheduled for March 26 2023 and the run will be open to everyone allowing for three competitive categories (5 Kms, 10 Kms and 18 Kms). Aligning with One8’s vision of encouraging a healthier lifestyle, Kohli will flag off the first edition of the run in Bengaluru.

Known for his commitment to fitness and unparalleled discipline, Kohli aims to energise runners across India. This run gives amateur runners and seasoned athletes the opportunity to be part of a larger community.

Speaking on the announcement, Kohli said, “Fitness and Bengaluru both have a special place in my heart. Launching the One8 run in Bengaluru serves as a great opportunity for us to engage with the city’s people and build a strong community of budding runners. Focusing on fitness has helped me maintain a healthier lifestyle, and I hope this run helps promote the same message.”

Cornerstone COO Jogesh Lulla Sport added, “The ‘One8 run’ in Bengaluru is an extension of a vision cultivated by Virat. One8, as a brand, has always aspired to champion the benefits of an active lifestyle; it is the first run that gets you hooked and we are hoping to see a lot of first time runners there. Since Bengaluru is a city that means a lot to Virat, this is bound to be a special one.”

Celebrating his commitment towards a healthier living & aspiring to spread his ideology while being committed to developing the local community, One8 mirrors the brand Virat Kohli in its entirety.

Mumbai: MyTeam11 has appointed star Indian cricketer Shikhar Dhawan as their new brand ambassador. MyTeam11 is dedicated to providing the best fantasy sports experience for fans in India and with Shikhar Dhawan on board, the brand hopes to attract more sports enthusiasts to the platform. The newly appointed skipper of the IPL franchise Punjab Kings will soon appear in a series of promotional campaigns for MyTeam11, this year.

Dhawan is known for his aggressive style and jovial personality. Fondly known as ‘Gabbar’ across the cricket fraternity, Dhawan was one of the most influential players in India’s 2013 Champions Trophy triumph. A team player and a cricketer who has always been known for his swashbuckling playing style he has always been an ideal role model inspiring young cricketers to play the game with the right spirit.

Expressing his excitement about the partnership, Dhawan said, “MyTeam11 empowers the fans to be a part of the on-field action and put their knowledge of sports to test. It allows the fans to step in the shoes of a captain and make decisions which help their team to win. I am thrilled to associate with MyTeam11, a brand which takes fan engagement to a whole new level and makes the fans more connected to the game.”

While commenting on the decision to rope Dhawan as the brand ambassador, MyTeam11Co founder & CEO Vinit Godara said, “We are extremely delighted to have Shikhar on board as our brand ambassador. Over the years, Shikhar has been a consistent performer in international cricket for India and is admired throughout the nation. His ability to fearlessly face the toughest situations and lead as the anchor resonates with our brand’s core values. He also enjoys a high level of popularity and credibility in the cricket community which is consistent with the brand’s goal of becoming the most reputable and trustworthy homegrown fantasy sports app in India. With his addition to our team, we hope to further spark the growth of our brand in India.”

Speaking on the versatility of MyTeam11 being the pioneers of fantasy gaming for multiple sports on their platforms, Dhawan added, “Just not cricket, I was an active participant in football and volleyball during my younger years. So, I can connect with the vision of MyTeam11 as it’s a multi-sport fantasy destination for users.”

Mumbai: February 5 is World Nutella Day! It is a unique and delicious day for all Nutella lovers, who come together on social media to share their love for the hazelnut spread. 

The taste of Nutella can be enjoyed on any day, to prepare recipes, to enjoy flipping pancakes and crepes with family and friends, but this is the day to share those recipes and stories worldwide. 

In 2007, American blogger Sara Rosso, spontaneously launched a celebratory day to unite the global Nutella community and celebrate the passion for Nutella on social media. Today, World Nutella Day is a global phenomenon that sees thousands of fans sharing their stories and recipes with Nutella all around the world.

To celebrate the occasion this year, Nutella India is inviting fans to ‘Flip the Pancake’. Bollywood Superstar and Nutella® India brand endorser Ranveer Singh, whose love for Nutella is no secret, launched World Nutella Day celebrations this year with fans, spreading some cheer and Nutella smiles. The campaign is live on the Nutella India social pages of Instagram and Facebook as well as YouTube channel NutellaIndia.  Here, fans of Nutella can participate, post videos and celebrate the day with Ranveer Singh & Nutella and also get a chance to win some exclusive gifts.