ITV

Category: Brands

  • Brands Celebrate International Women’s Day

    SuperBottoms

    Unveiling their campaign #QuitTheGuilt, SuperBottoms aims to invite women to quit feeling guilty, express their emotions, and encourage other women to voice their guilt on women’s day.

    The short video brings together their emotions, and encourages other women from different generations to express their guilt and the change they would bring in themselves. SuperBottoms’ latest campaign highlights the self-criticism journey that today’s women experience throughout their lifespan and the need to #QuitTheGuilt.

    Helios

    Helios, the watch store is celebrating women’s day with a thought provoking BTL campaign #TimeIsChanging taking a bold step towards making women’s empowerment a more inclusive discussion.

    Gender inequality and discrimination have long been a source of contention, and one change that has yet to take place is the normalisation of an open discussion about menstrual health and women’s issues.

    Meesho

    E-commerce marketplace Meesho has launched ‘Class of 2023’, a campaign dedicated to women-led businesses in India. Meesho’s #NoBiasInBusiness aims to dispel stereotypes and celebrate women in business from all walks of life.

    We are all biased when thinking of a ‘businesswoman’, therefore, very less emphasis is given to the businesswomen who come from different corners of our country. Presenting the Class of 2023, which intends to break this bias and represent women-led businesses across various backgrounds, age groups, industries, income segments and geographies.

    DLF

    For women’s day, DLF Mall of India with #EmbraceEquity organised a series of events and on-ground activities along with a special Women’s Day shopping promotion throughout the week. The celebrations began with DLF MOI ACTIVE NOIDA initiative to emphasise on the importance of healthcare and fitness for every woman and supporting every woman’s right to equal opportunity, representation, and quality of life.

    Social Panga and Himalaya Haircare

    With conceptualisation by integrated digital and creative-first marketing agency Social Panga and execution by production house the Yellow Shutter, Himalaya has launched its latest digital campaign #NaturallyStrong to celebrate the natural strength of a woman.

    Himalaya’s hair care portfolio, which includes shampoo, conditioner, cream, oil, and henna, will showcase today’s women, and encourage them to embrace their inner strength and ability to accomplish everything they set their minds to.

    Kalyan Jewellers

    Kalyan Jewellers’ #HerMilestones digital campaign aims to inspire and empower women by honoring their achievements and celebrating their strength, resilience, and perseverance.

    The digital campaign features Kalyan Jewellers’ regional ambassador Pooja Sawant, who reflects on the challenges she has faced and the milestones she has achieved as a woman entrepreneur. The campaign pays tribute to incredible women who are making a difference every day, from all walks of life, breaking barriers and shattering stereotypes in their respective fields.

    Kotak MF

    To drive the culture of digital literacy amongst the women fraternity this women’s day, Kotak Mahindra asset management company (Kotak Mutual Fund) has launched a digital campaign called ‘DigitALL: Innovation and technology for gender equality’, which calls for digital inclusion of all with the hashtag #IncludeAll.

    The digital campaign video features Kotak group women employees sharing their stories about how they support and empower other women in their lives by teaching them digital literacy.

    Tanishq and Talented

    Women targeted social empowerments are not new. Today, women face both external and internal potential burdens. The world is not new to social empowerment narratives directed at women. With the idea that women have to do everything without losing balance, we have turned women into superwomen.

    Tanishq and Talented, along with Superfly Films have come together to remind everyone that before she’s a superwoman, she’s human and to err is human.

    Kotak Mahindra

    Kotak Mahindra General Insurance and Azad Foundation have collaborated for the International Women’s Day 2023, with #DriveLikeALady campaign that showcases the brave and challenging story of Anita, who fought against domestic violence to become a bus driver with Delhi Transport Corporation.

    The initiative highlights the safe driving women who are the stereotype breakers. Kotak General Insurance will offer car insurance policies to female drivers and car owners with preferential pricing to appreciate and encourage them.
    On March 8, a video on social media channels will launch the digital campaign, followed by contextual branding of select cabs driven by women.

    Josh

    Social media scrolling has become our daily habit now during commutes. Using this habit, short video app Josh has conceptualised the #SafeSwipe campaign that enhances women’s safety during night travelling, on account of women’s day.

    Launching a series of disguising semi-short videos by creators in the form of phone calls, Josh has conceptualised these videos considering over 50 real life situations a woman may find herself in. The campaign primarily focuses on alerting and warning cab drivers that their female passengers’ loved ones are tracking her.

    Firefox

    Premium bicycle brand Firefox Bikes has launched its inspirational video campaign ‘#RideYourFire’ to recognize and celebrate all the female employees, ambassadors, community members and channel partners for leaving an impact.

    Highlighting women’s enormous potential in the cyling community, the campaign showcases that women have the ability to break down barriers and push boundaries, creating a space where they can come together and inspire each other.

    Chere

    Stylish and sustainable women’s footwear brand Chere has launched the ‘Shades of You’ video campaign this women’s day to celebrate and embrace the various shades of women existing in the society, to run across all of its social media platforms.

    This campaign of Chere is a reminder that women are the reflection of boldness and with their presence, the whole society grows together, thus they should be appreciated for their achievements and their personalities.

    DS Group

    Multi-business corp and FMCG conglomerate DS Group has announced the #SaluteTheFarmHER initiative launch for womens day to highlight female farmers’ contribution in agriculture.

    Even though eighty percent of rural women in India are employed in agriculture, there’s a lack of recognition for them. Recognizing their efforts, the group has identified the need to sensitize the audience, create awareness, empower the rural women.

    Center Fresh

    Perfetti Van Melle India’s forerunner gum and mints brand Center Fresh has launched #SochKaroFresh initiative along with a special song to celebrate women breaking into male bastions from a new perspective.

    Male-dominated professions have been taken over by women quite steadily leading them to break stereotypes in every field. Center fresh aims to usher positive change in society by celebrating women’s small wins and bringing their success stories into light.

    Lumikai

    Lumikai, India’s first gaming and interactive media-focused VC fund, has launched the #Pathbreakers digital campaign to highlight India’s 40 most trendsetting women in gaming and interactive media industries. The campaign aims to recognise the stories of women game designers, developers, streamers, policymakers, and founders from Google, MPL, Garena, Games 24X7, Zynga, Ubisoft, Fanclash, Gamescraft, Loco, and Nazara, among others, who are shaking up the industry and leaving their mark.

    Indian gaming industry has traditionally been more male dominated, however women are breaking these notions by excelling in various roles such as game developers, game designers, product managers, entrepreneurs, esports athletes, and content creators. The fourth issue of the #Pathbreakers campaign features a powerful montage of nine trailblazing women sharing messages to pave the way and inspire more women to build careers in the fast-growing gaming and interactive media landscape.

  • ‘ChampionforChampions’ is just not a campaign but rather an initiative that celebrates women champions from different walks of life: Shruti Kapoor

    ‘ChampionforChampions’ is just not a campaign but rather an initiative that celebrates women champions from different walks of life: Shruti Kapoor

    Mumbai: Paree Sanitary Pads, a home-grown brand by Soothe Healthcare has been actively working with real life women champions toward prioritizing menstrual health for women in India. This International Women’s Day, Paree Sanitary Pads extends its support to young female Indian athletes under #ChampionForChampions campaign. With this initiative, the brand celebrates and supports the sportsmanship of these young athletes who are passionate and poised to make it big in their respective sports.

    With an aim to celebrate womanhood and open conversation around menstrual hygiene, Paree has created a digital film with an anthem with the female athletes and actress & brand ambassador Janhvi Kapoor.

    Soothe Healthcare is a ‘Spirit of Manufacturing’ award-winning company engaged in manufacturing, distribution, and marketing of consumer hygiene products, is the parent company of feminine care brands Paree, as well as baby care brand Super Cute’s and adult care brand Super Life. Soothe Healthcare is constantly working towards making a positive impact in the community by bringing simple, affordable, and reliable healthcare products. Paree is the only brand in India to have US FDA registration (U.S food and drug administration).

    Indiantelevision.com spoke to Shruti Kapoor, senior marketing manager, Paree Sanitary Pads by Soothe Healthcare on their new campaign, the initiative of partnering with women athletes and addressing the issues of menstrual hygiene

    On the thought behind the Campaign #ChampionForChampions

    We at Paree Sanitary Pads do not see ‘ChampionforChampions’ as just a campaign but rather an initiative that celebrates women champions from different walks of life. In our capacity, we want to honour, celebrate, and shine a light on their achievements and contribution to the society. By dedicating brand Paree’s offering to these real-life champions, we want to raise awareness on the important subject of Menstrual Hygiene, from one Champion to the other. Year on year, we want to make this initiative bigger to encourage women to make menstrual health a priority.

    This year, we have joined forces with young women athletes and extended our support to them through a sponsorship program.  We believe that sometimes all that a champion needs is the right support and through this association, we are not just helping these champions but also aim to encourage other girls and tell them that once you decide there’s nothing that can stop you from achieving your goals

    On the USP of Paree

    As a brand, Paree understands the many avatars of the modern Indian woman and the same is reflected in our products and communication both. Our products deal with real problems that women face during periods and we talk about it openly. Even in our brand initiatives we always take a progressive approach be it talking about PMS or encouraging women to prioritize their menstrual hygiene and wellness.

    On Paree’s association with young female athletes

    This International Women’s Day, Paree Sanitary Pads has joined hands with five female Indian athletes who are poised to make it big with their sheer grit and determination we at Paree want to help them achieve their goals.

    Through this association with Sporting Ethos, Paree has extended its support to female athletes across different sports through a sponsorship program. Under this, the brand stands with five very talented and young female athletes: Narmada Nithin, who recently won Gold in ISSF Shooting World Cup in Cairo 2023, Shikha Yadav, a member of the Indian Senior Women’s Rugby Team, Ruchi Yadav & Raziya Khan, represent Delhi in Sub Junior National Football Championship & Dolly Gola who is a Para athlete and has won two gold’s in Discus Throw. As a proud, young Indian brand we want to positively impact the lives of young aspiring women having one common goal to ‘Reach for the Sky’.

    On dispelling the myth that menstruation being considered as an obstacle in women’s routine lives, especially when it comes to sports or achieving their dreams

    Culturally menstruation has been a hushed-up topic in our society ridden with myths and lack of awareness. As mentioned earlier Paree has always taken a progressive approach towards period related communication be it through our products or initiatives. From talking openly about real problems that women deal with during period like Heavy Flow and our solution driven products to our TVC which gives a positive spin to the oft repeated remark use for girls – iske toh parr nikal aaye by showing the brand ambassador Janhvi Kapoor confidently owning her period by going ahead with her dance rehearsals and saying Haan mere par nikal aaye! Even when it comes to topical campaigns like Valentine’s, we have urged men to be a part of the period conversation.

    We believe that more the volume of open and honest conversation around period and period related products the more confident the girls will feel to take period as a regular part of their lives and not something that holds them back.

    On the other initiatives to be taken by Paree

    We believe any initiative that is started with a good intent tends to go a long way. We introduced #ChampionForChampions back in 2020 for female police officers during the Covid phase and in the last 2 years the program has grown by leaps and bounds with Paree having reached out to 20000 female police officers across 65 cities. The voices that have joined us in this initiative are adding so much volume to the message of Menstrual Health Prioritisation that we feel humbled. When you work towards the right direction relentlessly, you are eventually joined by forces who will accelerate your purpose. Hence, we will work towards expanding ‘ChampionforChampions’.

    Whatever initiatives we have taken so far and the ones we will work on in the future, it will always be with the intention of making menstrual hygiene a priority and positively impacting the lives of the women.

    On the issues of menstrual hygiene among girl students studying in Government schools

    Period Poverty is one of the major issues in India with less than 20 per cent women having access to hygienic menstrual protection and with very high rate of girls dropping out of schools due to lack of menstrual awareness. As a proud Indian brand, we understand the importance of raising awareness on this topic and are our continuously working towards this under our initiative PareeVartan.

    Under PareeVartan we conduct various activities for making menstrual hygiene a priority. We recently adopted 100 schools in the state of Bihar to provide sanitary pads to the girls in these schools. Along with this the brand also hosts Menstrual Hygiene Awareness Programs in schools focused on menstrual wellness and good hygiene practices that one must follow. Apart from Bihar this initiative has now been extended to UP, MP and Rajasthan as well.

  • Monte Carlo launches its signature summer collection

    Mumbai: Monte Carlo Fashions Ltd., a global clothing chain, has announced the launch of its latest summer collection for the Indian Summer. To celebrate the launch of its new summer collection, Monte Carlo has just released a new film which is all about redefining the laws of attraction.

    The TVC showcases a wide range of stylish apparel for men and women from the latest collection and weaves an interesting story which shows the journey of two soulmates who don’t have to find each other, but are attracted to one another as the world around them is awestruck and comes to a standstill while witnessing their unique style and upbeat vibe.

    The marketing campaign has been conceived by Hashtag Orange, a digital advertising agency, who plan to run a 360-degree initiative that will utilise all the potential online and offline mediums and strategies to disseminate brand awareness and amplify public engagement.

    With the successful launch of this new summer campaign, Monte Carlo executive director Monica Oswal commented, “We are really thrilled about this campaign as it depicts the elegance of vibrant floral patterns, bright colours, the finest of textures and stylish adornments that exhibit the zesty and invigorating summer appeal that our latest collection brings to the market. The film elaborates on the concept of the individuality of fashion as a choice and how everyone must wholeheartedly flaunt their unique style while leaving the world completely awestruck around them. The campaign will surely mesmerise the youth with its magnificent appeal.”

    Commenting on the prospects of the campaign, Hashtag Orange founder Mukesh Vij said, “We at Hashtag Orange are excited to be part of the Monte Carlo’s campaign that will introduce the brand’s latest summer collection. Monte Carlo is a popular fashion brand that has decided to propagate the versatile concept of individuality this time with the launch of their new apparel line. We will utilize effective marketing strategies to promote the campaign among the masses to ensure optimal public. “

  • Kurkure onboards Sara Ali Khan as its brand ambassador

    Mumbai: Kurkure, one of India’s snack brands, has roped in actress Sara Ali Khan as the new brand ambassador. She made the announcement with an Instagram reel that shows her in her natural element. The reel received over 50K views in just 10 minutes of her reveal!

    In true Sara style, she addresses the chatter around the masaledaar collaboration with a chatpati rhyme that has everyone smiling, “Toh kal maine share ki thi ek chatpati news. Fun, masala, masti, those are your clues. It’ll take away all your blues, no matter what flavour you choose… It’s time to tell you happily, Sara is now a part of the Kurkure family.”

    As a brand, Kurkure has always been the family-entertainer with light-hearted humour and fun-filled moments. With its wide array of delicious products and innovative storytelling in the past 20+ years, the brand has transformed the simplest, most mundane moments into quirky, over-the-top ones. Synonymous to the brand, Khan is known for her fun and playful persona that adds a bit of masti in the daily lives of her fans.

     

     

    Speaking on the unveil, PepsiCo India associate director and brand lead – Kurkure Neha Prasad said, “Bringing her expressive and entertaining persona, Sara makes for a great addition to Kurkure’s masaledaar family! Her exuberance and cheerfulness personify the Kurkure personality, and we are sure that audiences will love her as a brand ambassador. We believe that our partnership will not only increase brand reach, but also amplify our quirky messaging.”

    Commenting on her association, Khan said, “I am beyond excited to be a part of the Kurkure family! While I was growing up, I became a fan of the brand and loved watching their entertaining TVCs that kept all of us tickled. I cannot wait to be a part of the masti-filled campaigns that the brand has in store and look forward to bringing in my chatpata-pun to my darshaks and audience.”

    Khan will be an active part of upcoming Kurkure campaigns and will promote the brand and products across all traditional and digital platforms in the country.

  • Savlon Swasth India announces Sachin Tendulkar as the world’s first ‘Hand Ambassador’

    Mumbai: Savlon Swasth India Mission has unveiled the world’s first ‘Hand Ambassador’ with former cricketer Sachin Tendulkar. Tendulkar has inspired generations with the many firsts in cricketing history. Now, in yet another first, he lends his hands to a special cause – as a ‘Hand Ambassador’ to inspire billions to practice proper handwashing.

    ITC’s Savlon Swasth India mission has been at the forefront, seeding behavioural change towards hand hygiene through innovative experiences and initiatives. Preventable infections create a huge economic burden on our country and regular handwashing is one of the simplest, most effective ways to stop the spread of diseases. With Tendulkar as the first ever ‘Hand Ambassador’, Savlon Swasth India mission goes even further in its journey to develop the culture of hand hygiene for a healthier nation.

    Conceptualized by Ogilvy India, the campaign features a series of films that take an unexpected route by featuring Tendulkar’s hand as their chief protagonist – bringing the importance of hand hygiene to everyone’s notice and reminding people in his inimitable style, to remember to wash their hands.

     

    ITC Ltd. divisional chief executive & personal care products business Sameer Satpathy said, “Washing hands with soap or hand wash is a critical part of everyday hygiene, which helps us maintain overall health. This needs continuous emphasis and engagement to build a healthy habit for children in particular and society at large. Savlon Swasth India Mission has been at the forefront of enabling this behavioral change in hand hygiene.  We are very happy to have Sachin on board, who himself has been a strong advocate of this practice as the “Hand Ambassador” for Savlon Swasth India Mission”

    Commenting on the partnership, Tendulkar said, “Hand hygiene has an important role to play in building a healthier nation. It has been a cause I have been involved with for several years. When the Savlon Swasth India Mission team presented a unique and fun way of spreading awareness about this serious topic, I was excited about the idea of lending my hand, quite literally, to this initiative. It has been a pleasure working on this campaign. Together as a team, all of us hope that these engaging films drive behavioural change and promote responsible hand hygiene.”

  • McDonald’s India – North & East aims to hire 1500 employees from NGOs by 2025

    Mumbai: In its endeavour of driving change and making a positive impact in the local communities, McDonald’s India – North and East is planning to hire 50 per cent of its workforce by 2025 i.e 1500 people through non-government organisations. For this, McDonald’s India – North and East has launched the community campaign ‘McDonald’s For Youth’ – that aims to meaningfully contribute towards India’s growth story by providing gainful employment prospects to the local communities, especially the less-privileged. So far, the brand has hired more than 500 young people over the last year, partnering with several reputed not-for-profit organizations such as Magic Bus, Tech Mahindra foundation, Quess Corp Foundation, and Tarraqi, amongst others.

    For most people hired through the ‘McDonald’s For Youth’ initiative, it being their first job, is an important milestone in their walk of life. Besides being their first source of income, these young minds benefit from the McDonald’s global training curriculum through which they acquire the right skills and knowledge desired to succeed in their career path. This includes skills such as food safety and hygiene practices, safe food handling, customer service, communication, teamwork etc. McDonald’s has a proud legacy of shaping hospitality professionals by imbibing the right attitude, empathy, and passion in people with its robust training programs.

    Talking about the initiative, McDonald’s India managing director Rajeev Ranjan said, “‘McDonalds for Youth’ is a campaign through which we aim to offer gainful employment for the youth, especially youth from the under-privileged communities who have limited education and employment opportunities. We aim to hire 50 per cent of our entry level workforce under this initiative, invest in their overall growth and development through our world class high-quality training and learning programs. This initiative is much more than filling open positions – it is about being a part of the local communities, and is an attempt to make them a part of us.  We invite more organizations to join us in our endeavour to dismantle the barriers to equal opportunities, dismantle barriers to economic growth and empower the youth to excel in their work and life.”

    McDonald’s India- North and East aims to create a ripple effect by leading positive change extending far beyond the walls of the restaurants and serving brighter futures. This visionary effort endeavours to address one of the most pressing issues facing our world today: providing equal opportunities and a better future for all. By collaborating with NGOs and leading the way in creating opportunities for underprivileged individuals, McDonald’s India -North and East hopes to be a catalyst for change while helping to shape a brighter future for India.

  • Shyam Steel ropes in Vijay Devarakonda as its brand ambassador

    Mumbai: Shyam Steel, a producer and manufacturer of primary TMT bars, has announced that it has roped in leading Indian actor Vijay Devarakonda as its brand ambassador. The group also announced its major plans to expand and revamp its retail operations across the Andhra Pradesh and Telangana market followed by other states in South India. Vijay Devarakonda is the newest member to be added to the pantheon of famous endorsers for Shyam Steel. The Andhra and Telangana markets have huge growth potential for the steel sector, and Shyam Steel will aim to be one of the leaders in the primary TMT bar segment across the region.

    Commenting on the association with Vijay Devarakonda, Shyam Steel Industries Ltd. director Lalit Beriwala said, “We are delighted to associate with Vijay Devarakonda. Vijay’s persona resonates with our brand vision and this association with him will not only help us in building a presence in the southern market but also increase our brand penetration and awareness across the country due to his pan-India fan following. We are confident that his onboarding as an ambassador will help us to collaborate and engage better with our target consumers in the national markets.”

    On associating with Shyam Steel, Devarakonda said “I am happy to join hands with Shyam Steel whose brand vision resonates with me. I am super excited to start our journey and be part of exciting new campaigns for the brand. I look forward to a long and fulfilling partnership through this association.”

    The Southern India market has witnessed a steady economic growth in all the core sectors of the economy. Focus of the State Governments on infrastructural development, construction of urban and rural housing, roads, bridges, and creation of more irrigation facilities will contribute towards the growth of steel business in the region. Incidentally, Telangana is one of the fastest growing states in India, posting an average annual growth rate of 13.90 per cent over the last five years. Growth rate in Andhra Pradesh is also 13.14 per cent with per capita income having increased to Rs 1,22,376 and GSDP standing at 3.64 per cent. All these factors are the main driving reasons for Shyam Steel to expand its business in the region.

    Shyam Steel plans to onboard more than 500 dealer distributor networks in the Andhra Pradesh and Telangana markets in the next five years’ time. The Group’s business activity will also drive immense potential for employment generation which will increase as per the growth of the business in the region. The Group is very bullish on its growth potential and will be effectively looking to enter in all districts and be a part of every household assisting them to build their dream home. The brand will soon launch a 360-degree campaign highlighting the association with Vijay Devarakonda. 

     

  • Castrol unveils refreshed brand to reflect the changing needs of customers

    Mumbai: Castrol has unveiled its refreshed brand, including an updated look and feel. The brand refresh is aimed at better reflecting its unique positioning in the market and the opportunities it sees in meeting the changing needs of customers.

    Castrol is exploring opportunities to provide solutions and services that will complement its core lubricants business and provide additional value to customers. For example, the company already has a range of advanced EV Fluids including EV Transmission Fluids, EV Thermal Fluids and EV Greases – Castrol ON; and has announced plans to invest around $60 million in a new, state-of-the-art electric vehicle (EV) battery testing centre and analytical laboratory in the UK. Castrol’s ON immersion cooling fluid for use in data centres has now been fully approved by Submer for use across their portfolio of products.

    The refreshed brand identity is the result of a comprehensive brand strategy process, which included extensive research, analysis, and input from stakeholders, customers, and industry experts. The updated logo features a more modern, dynamic, and vibrant design, with a focus on our core strengths and differentiators as Castrol aims to broaden appeal with a more diverse customer base in lubricants, services and solutions. It maintains Castrol’s iconic red, green and white colours, which are strongly associated with the brand and is set to improve brand memorability digitally.

    “We are excited to launch our refreshed brand, which represents an exciting chapter for our company,” said Castrol chief marketing officer Nicola Buck. “Our refreshed brand identity reflects our commitment to investing in the future and creating new opportunities for growth and success.”

    “The worlds of mobility and industry are facing faster-than-ever changes as the world transforms and aims for net zero, and customers want more sustainable solutions. Change is vital for Castrol to thrive. We’re signalling to the world that we are set for the future.”

    “I believe that refreshing a globally recognised brand is not just about changing its appearance or messaging,” added Castrol CEO Michelle Jou. “It’s about reinvigorating its essence, and relevance in today’s world. We need to listen to our customers, understand their evolving needs and aspirations, and leverage our core strengths to be a brand that inspires them. A refreshed brand should not be just a cosmetic exercise; in my view it’s a strategic imperative that drives growth, differentiation, and long-term success.”

    The brand refresh also includes a new sonic identity. It has been crafted to enhance the refreshed visual look and feel, with music and sound design that strongly elicits feelings of acceleration, forward-momentum and dynamic movement. Castrol’s new sonic identity is a powerful future distinctive brand asset that will drive awareness and memorability.

    Castrol believes that these changes will provide a more engaging, memorable, and effective brand experience for our audience.

  • Tinder launches its global brand campaign, “It Starts With a Swipe”

    Mumbai: Tinder launches its first-ever global brand campaign, “It Starts With a Swipe” – a celebration of modern dating milestones and a romantically stylized reflection of the dating experience.

    “Tinder daters have changed the state-of-the-date by tossing out traditional views and are embracing experiences on their own terms, not to mention a whole new vocabulary.” said Tinder global chief marketing officer Melissa Hobley. “Defined as a one night stand ten years ago, only 25 per cent of young daters believe that a hookup is defined the same way today. Tinder doesn’t tell you who or how to date, but we power all kinds of possibilities. We welcome all types of people and relationships whether they last for a few messages exchanged on the app, a day, a night, or a lifetime. No matter what kind of connection you are looking for, it starts here; It Starts with A Swipe.”

    Hook-ups, an outdated concept for daters In 2023

    Young adults today are embracing new experiences, connections and self-discovery. They’re all about vibing, meeting up, situationship… Tinder’s role continues to reignite imagination for these daters on how exciting it can be to take a chance on someone or something new. For 56 per cent of young daters, the term “hook up” is outdated or means something different to them than it does for older generations. “Hooking up”, however young singles define it, is simply part of the dating process, and a way to explore a connection without the pressures of labels, not something to be ashamed or secretive about.

    Young singles are redefining dating possibilities in diverse and inclusive ways

    Tinder continues to be the first stepping stone in the dating journey and is the most-downloaded app by 18-year-olds, with the majority of Tinder members aged between 18-25. LGBTQIA+ members are now the fastest growing group on Tinder, and members aged 18-25 that identify as LGBTQIA+ on Tinder have more than doubled in the last two years. In fact, 33 per cent agree that their sexuality is more fluid and 29 per cent say their gender identity has become more fluid in the past three years.

  • Ralph Lauren fragrances introduces Ralph’s club Parfum

    Mumbai: Ralph Lauren Fragrances introduces Ralph’s Club Parfum, a new scent that invites you back to experience the greatest night of your life. Present at the glittering evening to introduce the parfum to the city was the charismatic Bollywood actor Siddharth Malhotra.

    This fragrance takes on a new, intense expression of Ralph’s Club that combines rich, woody notes and bold, spicy facets. Featuring natural origin ingredients luxuriously crafted to their finest quality, Ralph’s club  leaves a lingering trail that follows you throughout the night. This highly concentrated fragrance was created for the true mavericks of style and those who inspire others to enjoy the fullness of life around them. 

    Ralph’s Club Parfam was exclusively crafted by master perfumer Dominique Ropion with notes of Fresh Lavandin and a spicy infusion of Cardamom, blended with warm, woody tones of Patchouli and the extreme intensity of Vetiver. 

    The sleek flask is a product of years of craftsmanship, with sharp angles that are cool to the touch and striking black, matte translucent glass. The gunmetal design features a hinge cap detailed with the Ralph’s Club monogram.