Category: Brands

Mumbai: Wardwizard Innovations and Mobility Ltd, manufacturer of electric two-wheelers under the brand name “Joy e-bike’, has announced the onboarding of the famous Bollywood duo, Saif Ali Khan and Kareena Kapoor Khan as its brand ambassadors.  

This move comes in the way of escalating the brand’s visibility across the masses. Under the agreement the Bollywood duo will be seen promoting a range of products from Joy E-Bike through commercials and other branding activities.

During the period of association, the glamorous and powerful image of the couple will complement the lifestyle and lively products that Joy E-bike has to offer to its customers. Their mass appeal will add more value to the brand reputation and bring the products to life on screen.

Wardwizard Innovations Mobility Ltd chairman and MD Yatin Gupte said, “We are pleased to onboard Mr. Saif Ali Khan and Mrs. Kareena Kapoor Khan as brand ambassadors to endorse our robust, stylish and classic range of products which perfectly match their personality. Their presence will facilitate our efforts of reaching out to a wide consumer base and satisfying their evolving needs and requirements. We, at Wardwizard, are making consistent efforts to offer products that today’s style-conscious consumers want to improve their style statement. This collaboration will fuel our passion to create and provide stylish products to consumers and strengthen our bond with them.”

Wardwizard has recently launched its new retro-style electric classic, MIHOS, and will be aggressively moving towards overhauling the product portfolio in FY 2023–24. Furthermore, the company has commenced operations of its 1 GWh battery production line and has plans to expand its R&D operations and production of electronic components in its EV Ancillary Cluster.

Mumbai: The X Index 2023 report by the Havas Group reports that in India, while brands have made strides in addressing key expectations from customers, there is still a long way to go before we reach pre-pandemic levels to create the most meaningful customer experience. The X Index 2023 India report is the proprietary customer experience barometer by Havas CX India, the specialized customer experience unit of Havas Creative Group India, which was launched in October 2020. Havas CX spans 18 of its major Villages around the world, with key hubs in London, Paris, New York, and Mumbai. It’s a powerhouse of experts playing a critical role in digital transformation, design, customer experience and engagement, e-Commerce, and much more.

After COVID-19, even as consumers are still grappling with collective global challenges, from inflation and climate change to political unrest due to the Ukraine war and other uncertainties, their expectations for brand experiences are higher than ever. As the X Index 2023 report reveals, we are in the “Era of Hyper Experience,” where consumers have the highest of expectations from brands across every touch point, from meeting efficiency needs to creating a superior emotional experience.

The X Index, now in its fifth year, features a proprietary research tool that helps determine and measure the most critical factors in customer experience. The 2023 X Index applied a new methodology across the survey of 54,000 consumers in ten global markets (U.S., U.K., France, China, Mexico, India, Italy, Germany, Portugal, and Spain) to evaluate the customer experience performance of 500 brands. This year, the X Index introduced 24 metrics to measure what criteria, across functional, emotional, personal, and collective factors, can create a compelling customer experience. It examined customer experience with bricks and clicks brands, retailers that maintain brick-and-mortar stores in addition to selling online, and pure players, Internet-only retailers. The X Index also included a scorecard where consumers evaluated how well brands meet different experience touchpoints throughout the consumer journey, from social media to after-sale service.

As per the report, there are four key measures that define customer experience: Functional, Emotional, Personal, Collective. Examining the weight given to all four aspects of the purchase experience, we can discern that the 10 markets surveyed break into three clusters.

In the first cluster, we have five European markets (France, Italy, Portugal, Spain, and the United Kingdom) that give the most weight to efficiency and ease. Consumers in these markets prioritize hassle-free shopping and competent customer service. In the second cluster, we find a mix of highly developed and emerging markets: Germany, India, Mexico, and the United States. In these countries, shoppers want to feel engaged and delighted. They value the experience of shopping almost as much as what ends up in their carts. Of the 10 countries surveyed, China stands out for its heightened emphasis on personal experiences. Chinese consumers want to be respected and rewarded by their brand partners. They have a keen interest in feeling valued as individuals, not merely as shoppers.

In the previous X Index barometer, India was the only country with a lower score than the previous period & identified key factors to reverse the degrowth. This meant that Indian brands were not as agile in keeping up with the rising customer expectations. In the time since, there’s been an appreciable increase in the average scoring for the market. This indicates that brands have made strides in addressing key expectations from customers but there’s still a long way to go before we reach pre-pandemic levels, indicating that while we’ve made strides forward, expectations of brands have only gotten bigger.

For Indians, the three defining elements of customer experience that drive satisfaction are:

Differentiated experiences are paramount- The single most impactful element of CX across players in India were those who provide unique, novel or innovative experiences for their customers. This is a pattern not seen in the other markets.

It matters that brands build communities and treat their employees right- While other markets expect brands to provide inclusive experiences for differently-abled customers and showcase that they care about the impact the brand has on the environment, Indians prioritise being included as a part of a larger community and that the brand shows that they care for and treat their employees well.

Help them learn through the brand experience and content- When it comes to personal factors we once again see interesting differences emerge in what’s expected of brands. While the expectation that brands know who they are is common across markets, what makes India unique is that across the 10 markets we are one of only 2 markets (the other one being China) that expect brands to help us learn new things through their experience and content.

Havas Creative India CEO Tarun Jha said, “In these times when sophisticated algorithms fuel customer experience, brands that want to create top of mind recall and earn their consumers’ loyalty must go far beyond impeccable service and instead create hyper-experiences that offer both efficiency as well as emotional connect. Today, consumers are spoilt for choice, hence only brands that can successfully create meaningful interactions will win. Data has to be optimised and used smartly, and the name of the game is no longer just about connecting with consumers but also creating communities that give them a sense of belonging. Our proprietary tool, X Index serves as a global barometer to measure and maximize customer experience hence proving to be indispensable for brands that want their customers to have the best-in-class experience.”

Havas CX India managing partner Prashant Tekwani said, “In India, CX continues to be emotional and building meaningful relationships is paramount. The era of hyper-experience demands a perfect blend of efficiency, pleasure, hyper-personalization, and community-driven experiences. Havas CX’s X Index report, now in its 5th year, has been crucial in helping our clients stay ahead of the curve and navigate the ever-evolving landscape of customer expectations. This year, we are pleased to see that brands have clawed back CX satisfaction scores, as they work towards keeping up with the evolving customer expectations.”

Like in past X Index barometers, Indians continue to value the relationships they form with brands. They continue to want brands to engage in interactions that make them feel valued as customers, but this now comes with an added layer with an expectation that this be a relationship that also manifests at a community level.

According to the report, the top ten brands in India that offer the best customer experience are Airbnb, at the top spot, followed by NEXA, Hyundai, UTI Mutual Fund, DBS Bank, Digit, Tata Cliq, Citroen, AJIO.com and Nike.

The X Index 2023 report also identifies three key principles for brands to create a best-in-class “Hyper Experience”:

Make no compromise between efficiency and pleasure
To deliver the best customer experience, brands must be efficient and help customers not waste their time, which consumers ranked as their number one criterion for six pure players across all ten countries. They also value brands that make it easy for them to find what they’re looking for, and answer their requests promptly. In nine of 10 markets, consumers rated brands higher on efficiency than pleasure, so brands have room to improve their emotional connections with their audience. X Index findings point to the importance of an enjoyable and engaging in-store or online experience, and going beyond customers’ expectations. Finally, customers prefer brands that bring pleasant surprises into the journey between customer and brand, which was chosen within the top ten in all countries.

Balance personalization and privacy
Customer data can help brands reach extraordinary levels of personalization and offer an exceptional product and service experience, but customers expect brands to protect their personal information. Amongst the consumer experience criteria that customers ranked in their top 10, respecting privacy and personal data was important to consumers in seven out of ten countries, taking advice and feedback into account was ranked highly in four countries, and acknowledging and rewarding customers’ loyalty also made it to the top ten in four countries. Interestingly, grades on this criterion are significantly lower than global average in all countries, suggesting that brands still have a long way to go to satisfy customers on CRM programs and loyalty.

Offer an equal and accessible community experience
Brand experiences have the opportunity to create community by giving access to all. Consumers in 70 per cent of countries said that it’s crucial that brands embrace diversity and also believe that brands should go above and beyond to guarantee the in-store and online experience is user-friendly for people with disabilities.

Mumbai: Pexpo, water container manufacturer, has introduced a new logo and tagline “health on the go”, reflecting its commitment to replacing plastic and ensuring health and wellness for all. Pexpo’s dedication to a better tomorrow is reflected in its refreshed colour, appearance and feel, which symbolises the brand’s dynamic potential to become a green utility.

Pexpo showcased a range of sustainable stainless steel water bottles, the only products in the category certified by ISI. The products were unveiled in New Delhi by Pexpo directors Anup Padia and Vedant Padia, and renowned actress and fitness enthusiast Ameesha Patel.

At the event, Vedant Padia emphasised Pexpo’s mission to provide a green and sustainable water bottle to every Indian, prioritising excellence, customer satisfaction and perfection as its guiding principles. “Our focus is on promoting environmental sustainability by creating products that do not contaminate or pollute the environment,” he said.

“Pexpo’s new brand promise is a reaffirmed commitment to offering all of our customers reliable and affordable products as well as increasing access to green products, convenience, and environmental stewardship through value creation.,” he stated.

Ameesha Patel, who unveiled the new-look products, expressed her delight in being associated with the brand, emphasising the focus on health, sustainability and eco-friendliness. “I follow a healthy lifestyle and I am a firm endorser of sustainable products. My belief resonates with Pexpo’s brand philosophy of a healthy and green future for all. These beautiful and trendy products are for everyone who is health-conscious and concerned about the environment too,” she said.

The Pexpo range of products feature uber-cool designs that cater to every individual, enhancing style statements for every age group, besides emphasising safety, health, hygiene and versatility. They are fantastic companions for workplaces, students, regular household usage and outdoor adventures.

Mumbai: TCL, a global top two TV brand and top one 98-inch TV brand, recently claimed the second-place spot for TV market share in terms of shipment volume, thanks to break-through advancements in its Mini LED technology and its vision that bigger does really mean better when it comes to screen size. According to the latest data, TCL’s TV business has seen a 75.7 per cent growth in 65+ inch sales year-on-year, accumulating in the brand rising up the ranks as it continues to make its innovative technology available to the masses.

Due to changes in the global economy, the TV industry witnessed a decline in 2022, with global TV shipments down by 4.8 per cent year-on-year, and global revenue down by 13.2 per cent, leading to fierce competition among the industry’s key players. Understanding the impact advanced display technology can have on improving the daily lives of its customers through enhancing entertainment experiences, TCL carved out its unique advantage by being the first brand to adopt a value led Mini LED proposition. This successful approach resulted in TCL’s TV business recording a total of 23.8 million shipments in 2022, going against the global downward trend.

The world’s first truly accessible Mini LED TV

Realizing the potential of Mini LED technology, in 2019, TCL launched the world’s first Mini LED TV to achieve mass production. TCL’s consumers responded to the advantages of Mini LED technology–thanks to the increase in local dimming zones, producing greater brightness levels than ever before, for better contrast, color and clarity and overall enhanced picture quality. Through its strong brand influence and global channel advantages, TCL’s proportion of sales continues to increase with shipments of its Mini LED TVs rising by an impressive 26.8 per cent in 2022.  

Testament to the popularity of TCL’s advancements in Mini LED technology, the brand has received numerous industry accolades. Two of TCL’s XL Collection Mini LED TVs, the TCL 75C935 and TCL 75C835, won CES 2023 Innovation Awards for their innovative ergonomic design and advanced Mini LED display technology, while the TCL 65C835, won the “PREMIUM MINI LED TV 2022-2023” EISA award from the European Imaging and Sound Association for its best-in-class performance.

TCL’s Mini LED milestones – making a play for category ownership

As a relatively new display technology, the greatest value that Mini LED brings to users lies in its ability to pack spectacular image quality in an ultra-thin screen. Achieving such an ultra-thin screen is one of the greatest challenges for manufacturers, as it leaves no gap between the light guide plate (LGP) and the Mini LED, resulting in zero optical distance (referred to as OD 0). To combat this, TCL established its very own Mini LED & Optical Technology Development Department in 2020, with the sole objective of  overcoming this challenge by producing the highest number of backlight LED zones in the industry. After nearly a year of in-depth research, TCL launched the world’s first TCL OD Zero Mini LED TV in 2021, with a thickness of just 9.9 mm and 1920 dimming zones – offering exceptional picture quality to OLED offerings.

Creating Mini LED products that users can afford

As a brand, TCL is on a mission to make great technology accessible to everyone. Once TCL’s leading R&D team discovered how to make quality Mini LED screens, they set about finding practical ways to produce these at scale.

The traditionally high cost of Mini LED products is in part due to the increased number of LEDs required. TCL’s research team devised a process to significantly reduce the cost of the LED itself, without impacting the uniformity of the overall display. Through the careful design and selection of LEDs, printed circuit boards and process controls, TCL successfully reduced production costs by more than 70 per cent.

Mumbai: Fuelled by its commitment to creating a robust 360-degree pet care ecosystem that is backed by veterinary science, pet care brand, Wiggles has announced the acquisition of Capt Zack. In a 100 per cent cash and equity deal, the acquisition is the first in India’s burgeoning pet care start-up economy. The acquisition is also the first of its kind wherein an Indian pet care start-up acquires another homegrown brand, further fuelling growth for the sector. Founded in 2016, Capt Zack is one of India’s earlier D2C entrants in the pet care category. The acquisition will not only enable Wiggles to grow its presence but also reaffirms the brands’ leadership and promise towards pets and animals.

Speaking on the acquisition, Wiggles founder and CEO Anushka Iyer said, “We set out with an ambition to create a pet care ecosystem par excellence, tailored for Indian pets and animals. We have successfully launched category disruptive products, and services, earned trust, and revolutionised pet care in its true sense with our veterinary-first strategy, distinctive to Wiggles. As a brand, the values that Capt Zack operates with are synonymous with Wiggles. We firmly believe this acquisition will provide an impetus to our efforts and accelerate the momentum for new product development and launches, while strengthening distribution. We welcome Mohit and the team at Capt Zack to the Wiggles family. We are elated with a development of this scale and look forward to leading India’s pet care story with quality and science.”

Capt Zack is known for its diverse portfolio of chemical-free, natural, safe, and easy-to-use ISO-certified products for cats and dogs spanning hygiene, food, treats, etc. Its portfolio also includes accessories, toys, and beds thus enabling Wiggles to expand into newer categories. Given Capt Zack’s strong presence in the category of grooming essentials, Wiggles will continue to invest in R&D to develop and grow this segment further.  Capt Zack was the first in India to have pet products clinically tested on sensitive human skin and offer veterinary licensed products. The acquisition will accelerate Wiggles’ growth and bolster the brand’s footprint in newer categories and markets.

Capt Zack founder Mohit Lalvani further added, “It is the shared vision of Capt Zack and Wiggles’, that is the real winner. We are humbled on becoming a part of a brand that has achieved so much in a short span. The value that Wiggles introduced for pet parents is commendable. Given the substantial growth of pet ownership in the country, we are certain that the future is exciting and filled with innovation. We look forward to working with Anushka and the team as we march towards building India’s first holistic pet care ecosystem.”

Over the last year, Wiggles has experienced over 100 per cent growth across its products and services while serving and caring for over 700,000 pets and animals across India.

Mumbai: As the revered global brand Pepsi steps into its 125th year beginning this fall, it has enthused conversation with a logo and visual identity overhaul.  This would be the first update of the iconic Pepsi globe logo in 14 years.

Ad professionals, in a tete-a-tete with Indiantelevision.com discuss what they think of the evolution of the Pepsi brand over the years, their views on the new logo and more.

For starters, the new Pepsi logo and visual identity will debut this fall in North America, followed by a global rollout in 2024, marking the brand’s next era with an eye toward the future. 

“The new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities, and will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion and dining. The new logo and visual identity pays homage to the brand’s rich heritage while taking a big leap toward the future,” a press declaration mentioned.

The press statement further mentioned that the logo and visual identity thoughtfully borrows equity from its 125-year history and incorporates modern elements to create a look that is unapologetically current and undeniably Pepsi. The key design elements include:

•     The Pepsi globe and wordmark unite to fit into a variety of settings and emphasize the distinctive Pepsi branding.
•     An updated colour palette introduces electric blue and black to bring contrast, vibrancy, and a contemporary edge to the classic Pepsi colour scheme. Given the brand’s continued focus on Pepsi Zero Sugar, the design brings in the colour black, further showing the brand’s commitment to Pepsi Zero Sugar in the future.
•     A new visually distinct can silhouette, which heroes the iconic Pepsi can as an accessible brand for all.
•     A modern, custom typeface reflects the brand’s confidence and unapologetic mindset. 
•     The signature Pepsi pulse evokes the “ripple, pop and fizz” of Pepsi-Cola with movement. It also brings the rhythm and energy of music, an important and continuing part of the Pepsi legacy.

The evolution of brand Pepsi over the years – an opinion

The brand has had a logo switch six times, making this the seventh. And experts can’t help but draw a similarity between the logo that Pepsi had in the 1990’s and the new one.

PepsiCo Foods former marketing director & CherryPeachPlum founder Vani Gupta Dandia elucidates, “Mostly brand custodians are simply restless and so they tinker and play with logos or visual identity. There’s always a good strategy that can be retrofitted.  I am not trivialising the many logo refreshes or the many rebranding exercises but more often than not the consumer remains nonchalant or fails to even notice what we marketers believe is a strategic masterstroke. 

Pepsi is a low involvement brand and the only marketing activity that would have significant business growth impact is – visibility, clutter-breaking branding, and availability.”

Thinkstr founder & CCO Satbir Singh goes down memory lane. “For a brand that has been around for 125 years, Pepsi has changed their logo about six times. The new avatar is close to the one that probably has the most recall.”

82.5 Communications chief creative officer MayurVarma understands that Pepsi like MTV exists only to be a youth icon. “And it’s obviously not easy to be 125 years young. No wonder Pepsi has struggled to keep up with newer brands across categories in defining youth culture. While Bollywood and Badshah approach did it for them till some time back, I get a feeling that they are falling a bit short now.”

Elara Capital senior vice president Karan Taurani believes that over the years, the brand has evolved in a very big way. “Every 10-12 years, they do have a logo change, that’s what we’ve been seeing. So, this hasn’t come as a surprise or as if it has never happened. The brand’s target audience keeps on changing – millennials, Gen Z – basically, everything put together. So you have to change what you stand for. This kind of a logo appeals heavily to Gen Z – the way it is designed. It shows a very vibrant sign, in terms of where they stand.”

The cola war: Will Pepsi have an advantage?

The never–ending cola war is just getting deeper with each passing day.  Will this ‘new logo’ move by Pepsi prove to work in its favour?

Dandia deciphers,“The cola wars have intensified not just with Campa Cola coming into the market but also with the cola category desperate to reclaim its old glory in the context of so many other new beverages that consumers are now choosing and have access to. 

What matters in this category is just visibility and availability – and this new logo with its bold confident typeface is likely to stick out more on the shelves as compared to the somewhat shy stylised logo that they had just before this.”

She goes on, “In the hot summer heat when one is really thirsty, one reaches out for the first familiar visible brand. This is where an eye-popping and shelf-popping logo or pack has far better chances of being picked. In fact, some science in this category says that the consumer makes the decision on which brand to buy in under five seconds.”

Taurani reiterates that the brand already has a recall. “What the logo will do is, it will stand out not just to the consumers of Pepsi but also attract incremental customers who are coming to the age group of the ones actually drinking and consuming these drinks.”

He further adds, “A lot of new things will come out from this logo – new campaigning, new merchandise, new celebrity tie-ups – so all these things are going to augur well. This is more like a new product launch and not just a logo launch for Pepsi. They already have five to six variants across product categories, and there is no possibility of launching a new product every three or five years, as compared to other companies or verticals wherein there are new launches every two or three years. So this is a moment wherein it’s more like a new launch for them, and the timing is correct because the market has just opened up away from covid entirely. Two or three years back they saw stress in terms of the demand and consumption of these kinds of drinks as everyone was afraid of covid, immunity etc. With the market returning to normalcy, people are going out in large numbers be it at restaurants, pubs, or cafes – I think this is going to work well for brand Pepsi. 

This is the first summer that everything has opened up without restrictions. Last year also, by April-May things had opened up in terms of summer, but that was just after covid. So people were just coming out of it. I think currently the time is even better as compared to last year – maybe the market environment might be tough, but they can get an advantage by getting some good deals in terms of their pricing, advertising budgets because the market seems to be very uncertain because of companies cutting ad spends, there is a negative back in terms of overall ad spends. It’s a good indication wherein the market environment in terms of the covid fear standpoint is not there, things are very normal. And from the advertiser’s standpoint the bargaining power is better for the advertisers. It’s perfect timing. With IPL too, they would be able to generate a lot of eyeballs on this logo and the Pepsi brand recall, specifically. And once such initiatives are done by a company, the impact stays on for at least 12-18 months. So, I think there would be some sort of fillip in terms of whatever growth rates they would be getting. Historically, it could move up higher in the industry, I suspect, at least by 12-18 months because of the impact this is going to have.”

Varma comprehends that an identity change creates a chance to be re-evaluated instantly. “It shows you have a refreshing point of view. Or that you feel the times are so different that you are excited to change with it. I feel this change from Pepsi is more to discover itself in the new times rather than influenced by age-old cola wars.”

“As a choice of the new generation, Pepsi changes have always reflected cultural mindspace. It seems going no-sugar (in keeping with Gen Z trends) will be a big part of their strategy and mission. Which is why, they have borrowed from Zero Sugar and introduced the word mark in black,” tells Singh.

The new Pepsi logo: good or not so good?

Varma likes Pepsi’s new logo. “Especially when I compare it to the one they had before this. I feel they have gone back closer to their most successful identity of theirs. That coupled with the idea of using the logo as the ‘pulse’ makes it interesting in dynamic use cases. It remains to be seen what more they do with it. But I’d be excited if I was Mauro Porcini for the possibilities the new identity provides. It’s bold and simple enough to adapt with ease – both qualities which a youth icon ought to have.”

Dandia expresses, “The new logo of Pepsi looks more bold and confident and modern to me as compared to the logo that you had so far. It also harks back to the 1995 era when Pepsi first came to India with the Aishwarya Rai Sanju commercial. In fact, the new logo looks like it’s a small variation of what they had in the early 1990s.”

Taurani, too, gives a thumbs-up to the new logo. “It’s very vibrant, compelling and it really stands out. There is proper clarity in terms of the words mentioned, and the colour combination. It looks more global and imported as a logo. That is going to augur well for Indians because if you see generally, the Indian consumption pattern is clearly changing. Indian customers are not very loyal to one single brand – loyalty is coming down. That’s why you see that a lot of D2C brands have done well across categories – be it FMCG, or personal care, all put together. With this kind of a change what’s going to happen is that you could see a consumer of Coca-Cola move to Pepsi because of the entire look and feel of it. Not just the product taste and quality, but the look and feel also go a long way. So that’s why the change in the look and feel of the Pepsi brand has definitely been for the good.”

Singh concludes, befittingly, “Any logo change causes a flutter and jolts users out of their comfort zone. The brand owners in this case clearly don’t mind that and are convinced that Yehi Hai Right Choice, baby!”

Mumbai: Cavinkare, a FMCG and personal care company, has announced the launch of its new brand, Truthsome. This brand offers clean beauty hair care and skin care products with a transparent approach to ingredients, ensuring that all products are free of harmful chemicals while delivering the highest efficacy.

Truthsome is available on multiple platforms including Amazon, Nykaa, Myntra, Flipkart, Purplle, Jiomart, and its own direct-to-consumer website, truthsome.com. The brand is also accessible in the United States of America through Amazon and Walmart, as well as in the United Arab Emirates and the United Kingdom through Amazon.

The products are developed and manufactured with the help of an in-house research and development team with over 35 years of experience in the FMCG, personal care, and professional care industries. This expertise ensures that all Truthsome products are of the highest quality, providing customers with the best possible experience.

Cavinkare chairman & managing director C K Ranganathan said, “We are thrilled to introduce Truthsome to the market. Our commitment to offering clean beauty products with no harmful chemicals and the highest efficacy is what sets us apart from the competition.”

Cavinkare CEO Venkatesh Vijayaraghavan added, “At Truthsome, we believe that transparency is key when it comes to ingredients. Our customers can trust that they are getting the best possible products for their hair and skin.”

E-Commerce and CK Group of educational institutions director Amudhavalli Ranganathan stated, “We are excited to bring Truthsome to the forefront of the beauty industry. Our focus on clean beauty and high efficacy sets us apart and we can’t wait to share it with the world.”[PF1]

Truthsome offers a range of products in the Hair care category, including Shampoos, Conditioners, Hair Serums, And Hair Oils, with innovative and effective ingredients such as Blue Algae, Shea Butter, Avocado, Coconut Water, And Bhringaraj. In the Skin care category, Truthsome offers Facewashes And Facescrubs with ingredients such as Vitamin C, Activated Charcoal, Aloe Vera, Coffee, And Mulberry. These ingredients provide effective results for a variety of skin types and concerns.

Mumbai: Each day, millions of vehicles running across the length and breadth of this country move on Exide, an automotive battery brand. To capture this beautiful idea of a battery bringing together one of the world’s biggest nations, Wunderman Thompson India set out on a journey to create a film like no other. The journey started with extensive research into various indigenous folk styles from diverse cultures and territories, handpicking artforms like Gond, Kalamkari, Thangka, Pithora, Patachitra, Ganjifa, Kalighat, Madhubani, Bastar, Miniature Painting, Bhil, Pichwai, Chittara, Warli, Kurmli Sohrai and a lot more. And using each of them to animate one epic journey charting millions of everyday journeys that India takes, on its roads, highways, lanes and by-lanes.Thus emerged ‘The Moving Canvas’.

This canvas was then further set in sonic motion to an ethno-fusion track with instruments intrinsic to India, like the Ravanhatta, Carnatic Mandolin, Dotara, Rabab, Tumbi Tanpura, Kanjeera, Tasha, Dhol, Dholak and Tabla. Exide ‘Moving Canvas’ is not just an immense piece of art blending culture with craft, it’s a celebration that shows how a nation that moves ahead, moves on Exide.

Exide Industries Ltd. chief marketing officer Uttio Majumdar pointed out, “For an iconic brand like Exide that can truly claim a national presence and recognition, any piece of creative paying a tribute to it must also be as epic. The Moving Canvas does that and shows how an iconic battery brand unites us and is behind millions of journeys across this massive country!” 

Wunderman Thompson India chief creative officer Senthil Kumar said, “It was time to bring alive the purpose of the brand that moves our nation in the most seamless narrative ever. The Moving Canvas is a testament to how creativity can beautifully bring together culture and craft to celebrate the world’s most diverse country in every frame. Kudos to Uttio and the wonderful marketing team at Exide for choosing to amplify the brand expression through animation.” 

Wunderman Thompson Kolkata senior ECD and VP Arjun Mukherjee added, “When we started this journey, the goal was that for an iconic brand like Exide, whatever we create must also be epic. This 2-minute 5 sec film that you see is actually 9 months and 12 days of our lives and is an ultimate tribute to the artists and artisans of India.”

Directed by Arjun Mukherjee, and illustrated, animated, and edited by Sourish Mitra, both from Wunderman Thompson, Kolkata, the music and sound design was done by Subhajit Mukherjee. The Moving Canvas was released on 25 March 2023 across all social media platforms.

Mumbai: Campus Activewear, sports and athleisure footwear brand has announced a major milestone in its journey towards expansion and growth by achieving the landmark of 200 stores across India. The company opened its first exclusive outlet in Kochi at Lulu Mall as a testament to its commitment to providing high-quality, fashionable, and affordable activewear to customers.

Campus Activewear, began its retail journey in 2017, with the opening of 35 brand outlets till 2020. Since then, the brand has continued to thrive and expand, with a strong focus on retail expansion, opening 100 stores last year. Today, Campus has reached 200 stores across India, making its products more accessible to customers than ever before.

To mark this milestone, Campus Activewear has opened its first exclusive brand outlet in Kochi, at the prestigious Lulu Mall. The outlet boasts a contemporary design, reflecting the brand’s commitment to a fashion-forward active wear. The new store will showcase the latest collections and exclusive designs, providing customers with an unparalleled shopping experience. The outlet launch is a part of the brand’s growth journey from continuously driving fashion forward narrative and adopting a multi-channel sales approach to add value to the customer’s brand journey while serving the latent demand.

Campus Activewear Ltd CEO Nikhil Aggarwal said, “We are excited to announce the launch of our first exclusive outlet in Lulu Mall of Kochi, which also marks our momentous 200  store milestone across India. This remarkable achievement is a reflection of our unwavering dedication to delivering footwear that seamlessly blends quality, style, and affordability. Our newly inaugurated outlet boasts a state-of-the-art shopping experience that promises to elevate our customer’s retail experience. With better brand visibility, accessible pricing, and increased customer touch-points, we are committed to ensure highest level of customer satisfaction.”

With the support of all customers and stakeholders, Campus honours that the fondness for its products, quality, and design has grown exponentially across cities and towns. Evolving with time, Campus aims to boost confident self-expression and raise shoe consciousness in youth. As an ambition, Campus Activewear aims to emerge as the most preferred athleisure brand in India, and bets big on design and product innovation every single time to provide fashion for consumers’ feet.

 

Mumbai: Storia, young India’s favourite beverage brand, had been found cheering loudly for the 13 edition of the IBA Women’s World Boxing Championship hosted in New Delhi by the Boxing Federation of India from the 15 to 26 of March 2023. This is known to be one of the most prestigious sports events, globally, witnessing a participation of approximately 600 women boxers and team officials from over 75 countries.

Collaborating with the International Boxing Association, Storia extended its support towards women’s participation in sports. This event is a curtain raiser for women boxers of the country towards the goal of Olympics 2024.

Storia foods and beverages chief marketing officer Shalin Desai stated, “It was a momentous occasion for Indians to host this prestigious event in our country. Associating with IBA and witnessing the event closely is a milestone for our brand as it naturally fits into our objective of promoting a healthier lifestyle along with lending support to the sports fraternity. It is exciting to witness the revolution of women’s combat sports gaining steady recognition in our country and Storia will always stand by this momentum that empowers women athletes in India and across the globe”.