ITV

Category: Brands

  • Cushioning the future: Centuary unveils sofa line

    Cushioning the future: Centuary unveils sofa line

    MUMBAI: From snooze to sit-back, Centuary Mattresses is stretching its comfort credentials beyond the bedroom. India’s “Sleep Specialist” has now stepped into the living room with the launch of Centuary Sofas, unveiled in Hyderabad by brand ambassador and badminton ace PV Sindhu.

    After three decades of perfecting mattresses and pillows, the company is re-engineering its foam science for seating. The new range spans loungers, singles, doubles, and three-seaters, promising what the brand calls “Smart inside, soft outside” durability and ergonomics wrapped in plush style.

    “For over 30 years, we’ve been India’s trusted name in sleep comfort. Expanding into sofas is a natural progression,” said Centuary Sofas executive director Uttam Malani. “Sofas are central to family life, and we’re proud to bring the same trust and comfort into living rooms.”

    Sindhu, who champions rest as much as performance, echoed the sentiment: “Just as Centuary mattresses have been about better sleep, these sofas will now be about better living.”

    Crafted in India with certified foams, pine wood frames, and ergonomic designs, the sofas are available across Centuary’s retail network, exclusive stores, online platforms, and leading e-commerce sites.

    Looks like Centuary isn’t just making India sleep better, it’s making the country sit prettier too.

  • ITC Master Chef Creations serves up festive delight with ‘Great Murgh Festival’

    ITC Master Chef Creations serves up festive delight with ‘Great Murgh Festival’

    MUMBAI: Festivals in India are never complete without a hearty feast, and this year, ITC Master Chef Creations has added extra flavour with its ‘Great Murgh Festival’ a limited-time celebration designed for non-vegetarian connoisseurs.

    Running until the first week of October, the festival spans five cities: Bangalore, Chennai, Hyderabad, Mumbai, and Pune, and is available exclusively on Swiggy and Zomato.

    From velvety slow-cooked curries to fragrant biryanis and indulgent platters, the line-up pays homage to India’s enduring love affair with chicken. The menu transforms everyday meals into festive daawats, whether for a solo indulgence, a dinner date, or a family get-together.

    Among the highlights are Dakhni Murgh inspired by Deccan royalty, the spice-rich Darbhari Murgh, hearty meal combos pairing butter naan with rich gravies and Dal Makhani, and indulgent sweets like gulab jamun. For those craving variety, there’s also Murgh Makhani with bone, Egg Tawa Masala, and even a vegetarian Paneer Lababdar meal. The star attraction? A mutton biryani & Kebab Meal big enough to steal the spotlight at any festive table.

    Crafted with ITC Master Chef Creations’ signature finesse, each dish blends heritage recipes with gourmet flair. The result: a festival of flavours that promises indulgence in every bite.

  • Saya builds festive cheer with Rs 80 crore Grand Umbrella Campaign

    Saya builds festive cheer with Rs 80 crore Grand Umbrella Campaign

    MUMBAI: Festivals in India aren’t just about lights and laddoos, they’re also prime time for big-ticket investments. Riding this festive wave, Saya Group, a heavyweight in North India’s real estate sector, has unfurled its Grand Umbrella Campaign with a bold sales target of Rs 80 crore this season. At the heart of the push are two pillars: luxury homes for aspirational buyers and high-street commercial projects for savvy investors. With India’s festive buying sentiment running high, Saya is pitching itself as the brand that delivers both lifestyle value and wealth-creation potential.

    Anchoring the campaign is Saya Gold Avenue in Indirapuram, a premium residential address packed with upscale amenities. Indirapuram has recently seen a spike in property prices, turning the area into an investment hotspot. With ready-to-move homes, immediate registry and possession, the project is designed to appeal to families seeking a blend of convenience and luxury.

    Adding fuel to the Rs 80 crore drive are marquee commercial destinations Saya SouthX in Greater Noida West and Saya Piazza at Jaypee Wishtown, Noida. With premium brands already leasing space, these projects promise consistent footfall and attractive returns for investors.

    To win buyers and investors, Saya has rolled out limited-time festive offers:

    . Rs 5 lakh Croma vouchers for new homebuyers

    . Flexible payment plans to ease ownership

    . Special festive discounts on select projects

    .  Ready-to-move properties with immediate handover

    These deals, Saya says, are designed not as gimmicks but as confidence-building measures in a competitive market.

    “This campaign is not just about festive offers, it is about setting new benchmarks for how real estate brands engage with homebuyers and investors,” said Saya Group managing director Vikas Bhasin. “The festive season has always been a strong driver of sentiment in India, and with the Grand Umbrella Campaign, we are confident of crossing our Rs 80 crore revenue target this year.”

    With more than 20 years of experience, Saya has built its reputation on timely delivery, premium construction quality, and a transparent approach. The Grand Umbrella Campaign, according to the group, reinforces these values by coupling festive offers with real investment opportunities.

    Looking ahead, Saya expects this festive momentum to feed into its broader revenue pipeline for FY2025, strengthening its growth trajectory and cementing its standing as one of NCR’s most trusted developers.

    After all, in India’s real estate landscape, festivals don’t just bring joy to homes, they also build the homes themselves.

  • Amit Sadh unveils Ethnix by Raymond’s flagship store at Viviana Mall

    Amit Sadh unveils Ethnix by Raymond’s flagship store at Viviana Mall

    MUMBAI: Ethnix by Raymond, the ethnic wear arm of the century-old Raymond Group, has opened its flagship store at Viviana Mall, Lake Shore, Thane: a fitting tribute to the city where the brand’s journey began.

    The grand launch was headlined by acclaimed actor Amit Sadh, best known for Breathe and Kai Po Che, who cut the ribbon in style. Flanked by 18 models dressed in Ethnix ensembles, Sadh turned heads in a soft pink embroidered Indo-western look from the brand’s cocktail collection.

    With over 140 exclusive outlets across 70 cities, Ethnix by Raymond continues to champion traditional Indian wear for every occasion: weddings, festivals, poojas, and beyond. The collection spans regal sherwanis, bandhgalas, kurtas, bundis, Indo-western hybrids, and accessories designed for grooms and their entourages alike.

    Speaking at the event, Raymond Group, chief business officer, Vipul Mathur, said, “Ethnix by Raymond is a cultural statement. Our vision is to make ethnic wear aspirational and accessible, while staying true to heritage. This store represents not just fashion, but a celebration of India’s traditions reimagined for the modern man.”

    Adding his perspective, Amit Sadh noted, “Ethnix by Raymond strikes the perfect balance of tradition and modernity. Every man will find something here that reflects his personality, whether it’s for a grand wedding or a festive occasion.”

    The evening featured a live guitarist, exclusive media interactions, and photo moments that sealed the launch as both a fashion spectacle and a proud milestone for the Raymond legacy.

  • Powering up hope: Luminous launches Spring CSR

    Powering up hope: Luminous launches Spring CSR

    MUMBAI: Talk about a bright idea, Luminous Power Technologies has unveiled Spring, its new corporate social responsibility identity, designed to spark fresh beginnings in education, environment, and electrification.

    With more than 1.88 lakh lives already touched across 13 states, the company is now streamlining its community efforts under a single, uplifting banner. From mentoring 1,590 young scholars through its Luminous advanced mentoring program (LAMP) programme to training over 900 youth in solar PV installation, Luminous has steadily grown its impact while planting over 22,000 trees under Project L.I.F.E.

    The launch of Spring isn’t just about a new name, it’s a symbol of hope and renewal. The three core pillars: solar electrification, education and employment, and environment, will guide the company’s mission to brighten lives while greening the planet.

    Championing women in energy remains central too. Its award-winning Women in energy initiative and partnership with the Royal Rajasthan Foundation’s ‘Pink promise’ are breaking barriers in male-dominated fields, skilling women in solar technology and boosting their financial and digital literacy.

    “The Luminous brand promise has always centred on providing reliable power for every home and a brighter future for every citizen. With Spring, we are branding our purpose,” said Luminous chief strategy transformation and marketing officer Neelima Burra.

    With four decades of powering homes and businesses in India and abroad, Luminous is betting on Spring to make its social footprint as strong as its market presence. After all, a company that lights homes now wants to light up futures.

  • Parenting gets a glow-up with Cetaphil Baby

    Parenting gets a glow-up with Cetaphil Baby

    MUMBAI: It takes two to cuddle, and Cetaphil Baby is proving just that. The skincare brand has teamed up with Momjunction, soon to be Parentjunction, to launch Parenting ki nayi parampara, a nationwide campaign celebrating the rise of co-parenting in Indian households.

    Gone are the days when mums did it all. Today, dads are confidently handling bath time, mums are exploring new bonding rituals, and both are sharing everything from night feeds to bedtime stories. The campaign champions this cultural shift, highlighting that parenting isn’t about sameness but about complementing each other’s unique style, from playful creativity to soothing lullabies.

    The renaming of Momjunction to Parentjunction mirrors this evolution. “It embodies a cultural recalibration where parental investment transcends traditional boundaries,” said Momjunction vice president Natasha Garyali.

    Cetaphil Baby’s initiative will also include a digital platform featuring family stories, expert advice, and resources to support collaborative caregiving. The aim is to build a vibrant community that reflects the rich diversity of modern parenting in India.

    As Galderma India business unit director Viju Nair put it, “This isn’t about changing traditions, it’s about evolving them.” And with co-parenting gaining momentum, it seems the future of childcare is truly a joint effort.

  • Flipkart launches ‘Shubh Muhurat deals’ with Astrotalk for ‘Big Billion Days 2025’

    Flipkart launches ‘Shubh Muhurat deals’ with Astrotalk for ‘Big Billion Days 2025’

    MUMBAI: Flipkart is taking ‘Big Billion Days 2025’ to a new level with its campaign “Kuch bhi ho sakta hai”, offering surprising deals and unexpected partnerships. One highlight is shubh muhurat deals, a culturally rooted initiative that taps into India’s belief in auspicious timing for major purchases.

    Conceptualised by DDB Mudra, the campaign recognises that families often wait for the right muhurat for weddings, house moves, or big-ticket purchases. Flipkart and Astrotalk, India’s leading astrology platform, created a calendar of auspicious moments from 23rd September to 2nd October, during which exclusive appliance deals will drop. Astrotalk astrologers will guide shoppers via live feeds and social media, turning shopping into a tradition-backed ritual.

    Flipkart, vice president, large appliances, Rakesh Krishnan said, 
    “Shubh Muhurat Deals brings together tradition and technology. Buying a big appliance is a meaningful moment for families, and we’re making it even more special by aligning it with auspicious times.”

    Astrotalk, founder & CEO, Puneet Gupta added, “We’re helping customers choose not just products, but the right muhurat, so every purchase carries good energy, positivity, and happiness.”

    The Shubh Muhurat deals calendar runs from 23rd September to 2nd October, giving customers daily auspicious shopping windows to unlock special offers on appliances. With this innovative cultural crossover, Flipkart proves that during ‘Big Billion Days’, even shopping can be written in the stars.

  • Lakshita lights up Karwa Chauth with biggest festive bash across 21 stores

    Lakshita lights up Karwa Chauth with biggest festive bash across 21 stores

    MUMBAI: Who said festive shopping had to be a serious affair? This season, Lakshita is rewriting the script with its ‘Chandni Raatein’ pre-Karwa Chauth party, rolling out the biggest retail celebration of its kind across 21 outlets, including 11 sparkling new stores.

    The brand has gone all out to make shopping feel like a festival in itself. Think free mehendi, bangle and gajra counters, curated hampers brimming with Karwa Chauth essentials, live music, dhol beats, and even a spread of snacks to keep spirits high. Customers walking in aren’t just browsing clothes, they’re stepping into a carnival of colour, tradition, and togetherness.

    “Festivals are about memories, and we wanted to give our customers an experience as joyful as the occasion itself,” said  Lakshita, co-founder and managing director, Sachin Kharbanda. “With mehendi, bangles, hampers, and festive music, we’ve created an atmosphere that mirrors the spirit of Karwa Chauth.”

    The move marks a milestone for the ethnic wear retailer, with Lakshita expecting a 50 per cent surge in footfall as shoppers embrace the chance to dress up, indulge, and celebrate under one roof. The festive merchandise has been carefully curated in hues that echo the season, ensuring every shopper leaves with both style and stories.

    By transforming the ritual of shopping into a pre-festival gala, Lakshita has set the tone for the celebrations ahead, proving that sometimes, the real magic of tradition lies in how you choose to celebrate it.

     

  • VIP Industries bags Orient Electric’s former boss as new chief executive

    VIP Industries bags Orient Electric’s former boss as new chief executive

    MUMBAI: VIP Industries, India’s largest luggage manufacturer, has appointed Atul Jain as its new chief executive and managing director. Jain previously transformed Orient Electric, where he delivered 60 per cent revenue growth and a 2.5-fold increase in market capitalisation during his six-year tenure.

    The executive brings a formidable pedigree in digital transformation and sustainability. At Orient Electric, a CK Birla Group company, he strengthened sales and product teams whilst launching premium offerings and investing in brand-building. His efforts yielded a 400 basis points improvement in margins between 2017 and 2023.

    Before Orient Electric, Jain spent six years at Samsung Electronics, rising to global senior director for home appliances with oversight of 20 emerging markets. He also served as country head for consumer electronics in India, where he grew the durables business at double the industry rate.

    His career spans blue-chip companies including a stint as chief operating officer at Chinese technology firm LeEco. Earlier roles included chief marketing officer at Bharti Airtel and brand manager at Coca-Cola.

    Jain has been an active angel investor since 2016, backing startups in consumer goods, education technology and sustainability. He also served as chairman of the Indian Fan Manufacturers’ Association from 2019 to 2021.
    VIP Industries, known for its Skybags and Aristocrat brands, has been seeking to revitalise its business as travel demand rebounds post-pandemic. The company’s shares have gained 12 per cent this year but remain below pre-Covid levels.

  • Tata Motors overhauls board as it splits commercial vehicle unit

    Tata Motors overhauls board as it splits commercial vehicle unit

    MUMBAI: Tata Motors is reshuffling its boardroom as India’s biggest carmaker prepares to spin off its commercial vehicle business into a separate listed entity. The Mumbai-based company announced sweeping changes to its leadership on 26 September, with three independent directors stepping down and a new managing director taking the helm.

    The biggest change sees Shailesh Chandra appointed as managing director and chief executive, replacing Girish Wagh, who will move to head the soon-to-be-listed TML Commercial Vehicles. Chandra, currently joint managing director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, will serve a three-year term from 1 October.

    Three independent directors are departing as part of the reorganisation. Hanne Sorensen, a former Tata Consultancy Services board member, will step down on 30 September  but remain on the board of Jaguar Land Rover, Tata Motors’ British luxury car unit. Kosaraju Veerayya Chowdary and Guenter Karl Butschek will both leave on 1 October  to join the commercial vehicles entity’s board.

    Replacing them is Sudha Krishnan, a former senior civil servant who retired in 2020 as member finance to India’s Space Commission and Atomic Energy Commission.  Krishnan, who has four decades of experience in public policy and finance, will serve a five-year term as independent director.

    The changes come as Tata Motors executes a composite scheme of arrangement approved by India’s National Company Law Tribunal. The demerger, which becomes effective on 1 October, will see shareholders receive one share in TML Commercial Vehicles for every share they hold in Tata Motors.

    In another significant move, P B Balaji will resign as group chief financial officer on 17 November  to become chief executive of Jaguar Land Rover. He will be replaced by Dhiman Gupta, currently chief financial officer of Tata Passenger Electric Mobility. Unusually,  Balaji will rejoin Tata Motors’ board as a non-executive director on the same day he steps down from his executive role.

    The restructuring reflects Tata Motors’ strategy to separate its commercial vehicle operations from its passenger car and Jaguar Land Rover businesses. The company is also transferring Rs 2,300 crore worth of non-convertible debentures to the commercial vehicles unit as part of the demerger.

    The board changes were approved at a meeting that ran from 2pm to 5pm on 26 September, with all appointments subject to shareholder approval.