Category: Brands

Mumbai: Max Protein has unveiled its new TVC campaign, ‘Protein Police’ featuring their brand ambassador, Bollywood actor Kartik Aaryan. The campaign aims at promoting protein snacking as a healthy lifestyle choice that doesn’t require compromising on taste or convenience. Through this campaign, Max Protein is redefining the concept of snacking by encouraging consumers to make healthier snacking choices and spreading awareness about the brand’s protein-rich snack products. 

The concept of “Protein Snacking Matlab No Cheating” emphasises on the fact that there’s no need to cheat on your health goals as Max Protein’s products are not only high in protein but also delicious and satisfying. The use of the word ‘cheating’ implies that snacking options may not be as healthy and can be seen as indulgences, whereas protein snacks provide a better alternative. The campaign’s creative concept uses humour and relatable situations to engage with the audience and highlight the importance of choosing healthier snacking options. Kartik Aaryan’s quirky, humorous persona, popularity and relatability with the masses make him the perfect fit to resonate Max Protein’s messaging with their audience. 

This campaign targets a younger demographic, including millennials and Gen Z, to create a behavioural change in their snacking choices by steering them towards a high-protein snack option that is also convenient and tasty. Max Protein wants to bring about a lifestyle revolution by inspiring and encouraging people to make protein snacking a part of their daily routine and take a step towards a healthier, more fulfilling life.

Commenting on the campaign, Naturell India CEO Vijay Uttarwar said, “At Max Protein, we believe that snacking shouldn’t be about compromising on taste or health. We strive to provide our consumers with the best of both worlds, and that’s what sets us apart. With the launch of our Protein Police campaign, we aim to not only create a new category of snacking but also start a conversation about the importance of protein in our diets. Our partnership with Schbang, as our mainline agency, has been instrumental in bringing this vision to life. As we continue to innovate and disrupt the world of snacking, we remain committed to providing our consumers with delicious and nutritious options that they can enjoy guilt-free.”

Schbang Delhi executive creative director Manish Kinger said, “The brief was simple, let’s disrupt the world of snacking while positioning Max Protein as a tasty and high-protein go-to snack. In this objective to start a new conversation, we saw an opportunity to create a whole new category of snacking, and ‘protein-snacking’ was born. To deliver the truth of ‘Protein-snacking Matlab no Cheating’, we created Protein Police. This behavior change Police exists to convert snacking occasions into self-reflection occasions, nudging the audience to look for protein in their snacks and indulge in protein-snacking instead. This film is one of the many protein-snacking interventions that we will be introducing under the universe of Protein Police.”

Commenting on the same, Naturell India (Max Protein) brand manager Ravinder Varma said, “At Max Protein, we are thrilled to introduce our latest campaign, Protein Police, with the Superstar Kartik Aaryan as our brand ambassador. With this campaign, we aim to bring awareness to the importance of protein snacking and position Max Protein as the daily high-protein snacking option with a clear communication message of “Protein Snacking Matlab no Cheating.” Through a mix of ATL & BTL channels, including digital, retail, social media, hoardings, PR, and events, we are confident that this campaign will make a strong impact on our target audience. Entire team has done an excellent job in bringing the campaign to life, and we are excited to see the results it will bring for our brand.”

The campaign will be featured on various media channels, including digital platforms like YouTube and Instagram, as well as outdoor advertising such as hoardings. Additionally, the campaign will have a strong presence in PR and other channels like WhatsApp, Emailers, and CRM. Other potential media channels the brand is looking at exploring are connected TV and audio ads, events like marathons, college events, gym events, expos, and more. This impactful ad film has been conceptualised and produced by Schbang Motion Pictures and directed by Rajat Mehtani. 

Mumbai: Virat Kohli and Anushka Sharma took the city by surprise with a one-of-a-kind and spontaneous consumer-facing event organised by sports brand PUMA India as part of its Let There Be Sport platform. The brand ambassadors made an unannounced visit to a co-working space and a residential complex to promote the adoption of sports and fitness culture into everyday lives, creating a buzz in the city.

At the co-working space, Kohli and Sharma entered a meeting in progress and motivated employees with on-the-spot fitness challenges.

They visited Mantri Espana, a premium residential space in Bengaluru, and spontaneously teamed up to play a friendly mixed doubles badminton match against two lucky residents from the society.

The entire gamut of action was set in motion earlier in the day, when Kohli and Sharma dropped in at the PUMA head office to interact with its employees. A host of activities were organised including rapid-fire questions and games.

 Kohli and Sharma also spoke at length about the role of sports and fitness and its necessity to be a life routine in an in-depth tete-a-tete with Abhishek Ganguly, Managing Director of PUMA India and Southeast Asia.

“Sports and fitness must be integrated into our culture, curriculum and everyday lives as a valuable and critical life skill. As a brand, PUMA constantly creates fresh and offbeat ways to connect, engage and inspire audiences in a deeper way. Our event today brought Kohli and Sharma and consumers up, close and personal. Kohli and Sharma are youth icons and their on-the-spur interactions today will create awareness and encourage people of all ages to take up sports and fitness,” PUMA India and Southeast Asia managing director Abhishek Ganguly said.

“As a leading sports brand in the country, it is our responsibility to create a purpose-driven platform such as Let There Be Sport to further the development of sports and fitness culture that India has witnessed in the last 5-10 years. We have received a great response for the initiative so far and we hope to achieve our goal of building a fit India,” Ganguly added.

Commenting on the occasion, Kohli said, “Sports has to be an integral part of everyone’s life. I’m glad that PUMA recognised the need and came forward wholeheartedly to highlight the importance of making it an essential just like other necessities. It was great fun taking time out from our schedules to interact with locals and crashing a meeting at the co-working space to get employees to do fitness challenges. I hope many will be motivated and inspired today and take up sports and fitness as a life skill.”

“PUMA’s Let There Be Sport campaign was the need of the hour. There should be equal importance given to sports in schools and colleges because pursuing sports at a young age will keep you fit in the longer run. It was wonderful taking up these fitness challenges and interacting with the people of Bengaluru where I have spent a significant amount of my growing years. I also thoroughly enjoyed playing a spontaneous badminton match with Kohli and the residents today,” Sharma commented.

PUMA India launched the platform Let There Be Sport, after an exclusive study conducted with Nielsen Sports revealed India’s lack of inspiration and participation in sports and fitness. Questioning the conventional mindset that sports is a digression from academics, Let There Be Sport promotes adoption of sports in everyday life and as a valuable skill in the main educational curriculum rather than just an extra activity.

Under this initiative, Kohli had also recently taken part in PUMA’s ‘Let There Be Sport’ Conclave along with ace footballer Sunil Chhetri as the duo spoke about the need for sports and fitness while sharing inspirational stories from their respective journeys. The conclave streamed the latest 90-second digital film by PUMA which features its brand ambassadors Kohli, MC Mary Kom, Sunil, Avani Lekhara and Bhagwani Devi alongside everyday athletes.

Reinforcing that only sports hold the power to transcend socio-economic and gender barriers to unite people on a single platform, PUMA has begun a much-needed movement with #LetThereBeSport campaign to motivate people to take up sports and physical activities.

Mumbai: From hilarious memes to witty one-liners, MobiKwik’s Twitter feed has been filled with funny and engaging conversations that have kept MobiKwik’s followers entertained. The Twitter banter began with MobiKwik’s tweet, which invited other brands to join in the conversation. From there, it was a flurry of tweets from different brands such as McDonald’s India, Domino’s, Zoomcar India, Zoomin, Milkbasket and Fever FM, each sharing their #KwikConnection with MobiKwik.

Replying to a tweet in the exchange, McDonald’s India said that their #KwikConnection was like, “Bun and Patty, we’re lovin’ it!” followed by “Like lettuce pe Piri Piri McSpicy ka crunch, Oh so divine!”

Domino’s Pizza talked about how their #KwikConnection was like “taste buds and oregano ka relation,” while Zoomcar India shared how their #KwikConnection was all about “making vacays self-driven!”

But that’s not all! Zoomin added that their #KwikConnection was like “customized gifts ka special hai fun!” and Milkbasket said their #KwikConnection was “kaafi fresh hai ye, Jaise daily needs as early as 7 am!”

And, of course, MobiKwik had the last word, saying they are the “flag holders of the Fintech revolution!” and how their #KwikConnection was all about “supercharged returns and celebrations” with products like ZIP, a digital credit service that offers credit up to ₹60,000 in a few clicks with minimal documentation.

The Twitter banter was a refreshing change of pace from the usual one-way communication between brands and their customers. It showcased the camaraderie and shared experiences that brands can have with each other. The exchange also showcased how social media can be a great platform for brands to connect with each other and their customers and showcase their unique personalities.

MobiKwik plans to continue this banter with other leading brands in the country and keep its followers entertained with more #KwikConnection conversations. Stay tuned for more fun and quirky interactions on their Twitter feed!

Mumbai: – After being acquired by Mensa Brands, MyFitness which is a first-of-its kind and the fastest growing brand in the peanut butter category, has appointed actor and fitness icon Hrithik Roshan as its first-ever brand ambassador. Hrithik is widely recognised as a proponent of health and fitness and has amassed a significant following among the Indian population, which will assist MyFitness in expanding its product reach to a wider audience.

Roshan’s reputation as a millennial fitness icon aligns perfectly with MyFitness’s mission of a healthier lifestyle for one and all.

Mensa Brands CEO & founder Ananth Narayanan commented on the partnership, “We are excited to welcome Hrithik Roshan as our brand ambassador. Our shared dedication to the health and fitness community makes this collaboration even more meaningful.”

Speaking on his association with MyFitness, Roshan said, “My association with MyFitness Peanut Butter is more of a subscription to the brand values and its products – a rare combination of healthy and tasty. Personally, I admire their passion for creating healthier options when fitness enthusiasts want to indulge. I’m in complete alignment with their vision and look forward to being a part of their growth.”

Roshan and MyFitness are poised to ignite the market and offer consumers an assortment of tasty and healthy nut butters high in protein. Stay tuned for more exciting announcements from the brand.

Mumbai: Samoh focuses on elegant, expressive, modern silhouettes and a new approach to wardrobe that emphasizes versatility. Spread across 1800 sq.ft, Samoh will debut with its first-ever store in Lucknow at Hazratganj and will cater to people who appreciate luxurious and modern take on cherished designs and motifs from the Indian hinterland.

Trent’s lifestyle offerings across concepts, categories, and channels are witnessing growing acceptance. Over time, Trent seeks to build out a compelling and future-fit portfolio of lifestyle brands. Leveraging the platform and consistent with the foregoing agenda, Trent is now seeking to pursue the opportunity in the modern and contemporary occasion wear space with Samoh.

Trent plans to expand Samoh to other parts of India by year-end, where customers can experience Samoh’s luxe and Indian spirit firsthand. With its premium fabrics, intricate designs, and attention to detail, it is set to become the go-to brand for customers looking for occasion wear that is both stylish and timeless.

“We are thrilled to announce the launch of Trent’s premium occasion wear concept Samoh today,” said Trent Ltd. chairman Noel Tata. “Samoh’s range draws inspiration from traditional roots and blends it seamlessly with modern aesthetics. Samoh will undoubtedly provide a compelling touch of luxury and sophistication to our customers, while they shop for their special moments in life.”

The launch of Samoh marks an exciting new chapter for Trent, as the company continues to expand its portfolio of compelling retail brands. 

Mumbai: Myntra Jabong Pvt. Ltd., a wholesale entity (‘Myntra’) has acquired the distribution and management rights for an acclaimed brand, French Connection and its sub-brand FCUK, further expanding its international licensed brand portfolio. As a part of the licensing agreement, Myntra will re-launch the brand in India, and assist French Connection and FCUK with wholesale distribution through a network of independent third-party franchise partners and authorised distributors. The UK-based fashion marquee will cater to the premium segment and sophisticated cohorts who look to elevate their everyday style. The brand is set to offer an extensive range of apparel across t-shirts, shirts, and jeans for men, and t-shirts, tops, jeans, and dresses for women. 

French Connection was founded in 1972 by Stephen Marks and the sub-brand FCUK was started in 1997. The brand FCUK appeals to consumers who are young, fun, and quirky in style. The brand offers t-shirts with logo play, quirky street styles, and oversised silhouettes. French Connection offers a more modern, urban, chic, and sophisticated language for Men and Women, which elevates your everyday outfits.

The association with Myntra enables French Connection and FCUK to tap into the vast, diverse and ever-evolving Indian market by allowing Myntra to distribute its products on a wholesale basis, aiding the brand in establishing a strong consumer base via independent third-party franchise partners and distributors. Additionally, the partnership allows Myntra the sole right to design and distribute French Connection and FCUK in India, across all channels of distribution.

French Connection and FCUK will have an Online Brand Store (OBS) after its launch on Myntra, on 20 April. The brand will also have an extensive presence across Myntra’s social commerce propositions, M-Studio and M-Live to bolster its collection and strengthen its presence further.

French Connection Group chairman and director Apinder Ghura stated, “We are delighted to have engaged Myntra as our India licensee for French Connection and FCUK. I have every confidence in the Myntra team to enable a successful launch and promote the ongoing presence of the brands in India.”

Myntra senior vice president house of brands Nihal Rajan said, “We are excited to announce our licensing partnership with the global fashion powerhouse, French Connection and FCUK. Through this collaboration, Myntra will enable French Connection and FCUK to tap into the burgeoning Indian fashion consumer base and reach millions across the country including Myntra’s thriving Gen Z and Millennial cohort. With our technology-driven approach, fashion expertise, and in-house design capabilities, the association is poised to strengthen the brand’s presence further in the country.”

Mumbai: Kerala Co-operative Milk Marketing Federation (KCMMF), commonly known as Milma, has partnered with Almond Branding, a leading design agency, to revamp its branding and packaging. The new branding and packaging were unveiled by the Chief Minister of Kerala, Pinarayi Vijayan, at a special ceremony.

After extensive market research in 2022, Milma discovered that although it was highly regarded for its quality, it lacked vibrancy and relevance, which led to a decline in consumer confidence. Additionally, the inconsistency in branding and packaging across the state caused confusion among consumer, affecting the brand’s image.

To address these issues, Milma collaborated with Almond Branding to create a cohesive brand identity that appeals to the youth while retaining Milma’s traditional values. One taste, One quality was the new mission and hence one brand imagery across the state was also the need of the hour.

The Almond Branding team began by revamping the Milma logo, retaining the core elements but chose a more vibrant colour palette that would make the brand more visible and appealing.

The team also revamped the packaging design for Milma’s top three selling products, milk, ghee, and curd, which contribute to 97 per cent of Milma’s revenue. Almond Branding’s team of packaging design experts worked diligently to create packaging design solutions that were a perfect balance of creativity and practicality, which helped Milma stand out on the shelves and create a strong brand recall.

Almond Branding proposed a strict visual architecture that would tie the entire family together, drawing inspiration from the holy cow, which is central to the philosophy of Milma. The visual hook was a benevolent looking holy cow looking back at the consumer, embodying the brand’s essence of care and concern for loved ones and deep respect for values.

The overall design was kept clean and minimalistic, depicting the freshness and purity aspect, which is crucial to the category. The Malayalam tagline, which loosely translates to “Goodness that Kerala wakes up to” was incorporated on all the new packaging to create a constant element of trust and recall.

The Hon’ble Chief Minister of Kerala, Pinarayi Vijayan said, “There will hardly be any Malayali who does not consume one or the other product of Milma in daily life. Milma enjoys immense credibility. Based on this firm trust, you should strive to present Milma’s products to meet the demands of our time.”

Almond Branding founder Shashwat Das said, “We are thrilled to be chosen as the strategic design partner for Milma. It was a unique challenge to make a 42-year-old brand appear 24 years old. Our team understood the importance of creating a cohesive brand identity that would appeal to the youth while retaining Milma’s traditional values. The new Visual Identity crafted by Almond Branding has bolstered Milma’s imagery, and positioned it to surge ahead with confidence to face new market entrants while also winning back the hearts of the people of Kerala”

Milma chairman K S Mani said, “I congratulate Milma and Almond Branding for the successful revamp of the Milma brand. The new branding and packaging look fantastic, and I am confident that it will appeal to customers across Kerala. Milma has been a trusted brand for quality for several decades, and this new brand image will help Milma attract a younger audience.”

Milma MD Asif K Yusuf said, “We are excited to unveil the new branding and packaging designed by Almond Branding. The new packaging looks premium, upmarket, and appeals to the young and old alike. The new branding will help Milma create a cohesive brand identity, make the brand more visible, and differentiate it from its competitors. We believe that the new brand image will appeal to the youth, who are the future growth drivers of the dairy industry, and provide them with a fresh and modern brand image that they could connect with.”

Mumbai: Indian cricketer Virat Kohli is famous for heroics on the field but he’s equally popular for his off-the-field humour. And sports brand PUMA India’s ‘Blindfold Challenge’ is the latest evidence of that.

A fun video, posted by sports brand PUMA on its social media platforms on Friday, left fans laughing as their cricketer Kohli and his Royal Challengers Bangalore teammates engaged in an amusing activity.

The video is captioned Game recognises game as Kohli, who is blindfolded, tried to recognise his teammates by touching them.

It proved to be a cakewalk for the intelligent cricketer as he easily identified Dinesh Karthik by his beard, Mohammed Siraj and Faf du Plessis by their watches but little did he know a surprise test was waiting for him.

It was time for Kohli to recognise Indian football team skipper Sunil Chhetri. Kohli and Chhetri are known to be friends and were also seen together last month during a PUMA Conclave in Bengaluru where they highlighted the significance of sports and supported the Let There Be Sport campaign.

With every surprise element intact, Kohli was put to a test and a few would have expected him to be close including Kohli himself. The star batsman struggled at first and said, “Ohh! ye kaun hai bhai? Ye chhoti height ka ladka hai aur tagda hai. Baal bade hard hai iske.” (Who is he? He seems short in height but very strong. Very hard Hair too).

To everyone’s surprise, Kohli finally guessed that it was Chhetri, his PUMA teammate, and the smile on his face after getting it correct was priceless.

Kohli was delighted to see Chhetri and later, along with his teammates, he also gifted him the RCB jersey.

Mumbai: Join Ventures, the house of D2C brands for celebrations, is now all set to enter the F&B space with its D2C premium food brand, Masqa. 

The new brand introduces its first product portfolio with a wide range of couverture chocolate products in the form of bars, barks, and pebbles with innovative flavours and fine culinary craftsmanship. 

Founded in December 2022, Masqa’s range of chocolate products includes some of the classic flavours in milk chocolate bars like Classic Smooth, Chewy Crunch and dark chocolate bars like Dark Divine and Nutty Delight. It also offers a spin on these classic chocolates with innovative flavours like the pink Himalayan salt, chilli and rose.  

Masqa co-founder Anuja Joshi said, “With the need for diversity and the evolving preferences of customers, we at Masqa have embarked upon a journey to offer delectable chocolate products to cater to customers with an evolved taste.”

“The idea behind launching Masqa was to cater to an audience that appreciates richness, flavours, and textures of chocolates. Masqa, as a premium chocolate brand, aims to offer its patrons luxury and indulgence with every bite. At the same time, it encourages the consumers to try bold flavours of its offerings made of unique ingredients like chilli, Himalayan pink salt, blonde rose etc. Masqa’s vision for its consumers is to celebrate smaller moments and simplest pleasures of life by transforming chocolate consumption into an ethereal experience,” she added.

Masqa’s launch further strengthens Join Ventures’ commitment to bringing innovative and premium products into the market. 

The newly introduced Masqa range will be available across the top 25 cities through Masqa’s official website. 

Mumbai: Davinchi, from the house of Metro Brands Ltd, is proud to announce its collaboration with Desi Hangover, a renowned Indian footwear label. This collaboration aims to preserve and promote the age-old tradition of handmade shoes for men and support the forgotten cobbler community of Kolhapur.

Desi Hangover specialises in using ethically procured, up-cycled leather to create comfortable and stylish handmade shoes, aligning with Metro Brands’ commitment to sustainable fashion. Through this partnership, both brands will work towards responsible and ethical practices while creating innovative, future-forward, and stylish men’s footwear collections.

“We are excited to partner with Desi Hangover, a brand that shares our passion for preserving the intricate craftsmanship of hand-making high-quality shoes,” said Metro Brands Ltd Sr VP Deepika Deepti. “With this collaboration, we aim to ensure that the ancient art and skill of handmade shoes do not become extinct in this machine-led world. The resulting line of eco-friendly, exquisitely crafted footwear for men will look great and promote ethical and sustainable fashion.”

Desi Hangover is equally enthusiastic about this partnership. “As a brand, we are passionate about being Indian and empowering local communities to keep the art, skill, and knowledge of hand-making shoes passed down through generations,” said Desi Hangover founder Abha Agrawal. “We are delighted to partner with Metro Brands Ltd and share our common passion to create something truly special and unique, without compromising on quality. We look forward to a long and fruitful association,” added Abha.

 

 

 

 

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