Category: Brands

Mumbai: Synthesio, a social listening pioneer and AI-enabled consumer intelligence leader, has announced its new brand name, Ipsos Synthesio. The change reflects the completion of the company’s merger with Ipsos, now offering a combination of its award-winning consumer intelligence platform and expert consulting services in over 15 countries, with a team of 200 people. The rebranding comes as the company expands its capabilities to help brands turn consumer-generated data into actionable insights by combining human and machine intelligence – as recognized by Forrester Research.

“Ipsos Synthesio is so much more than a new name; it reflects the power of the hybrid offering we have been building since 2018 – to provide companies, brands, and agencies with the most complete, accurate, and predictive picture of their markets and buyers,” said Ipsos Synthesio CEO Andrei Postoaca.

“Our solution combines social, search, and survey data from more than 800 million data sources in 80+ languages across 195+ markets, activated by industry and local expert consultants to provide best-in-class market research. By bringing together our AI-powered platform, data science capabilities, and global research teams, we’re uniquely positioned to help brands make better, faster business decisions.”

Ipsos Synthesio’s AI-enabled consumer intelligence platform goes beyond social listening to deliver actionable insights from online and offline data sources, leveraging Ipsos’ decades of research expertise and award-winning analytical frameworks. The platform is powered by the most advanced AI algorithms, ensuring clients receive the most accurate, actionable insights.

Ipsos Synthesio’s global network of consultants bring industry expertise, local context, and market research rigor to enable brands to make business decisions with speed, agility, and confidence. The company offers a suite of strategic insight and consultancy services to address key business questions, from market exploration, brand intelligence, trend detection and prediction to front-end innovation insights.

“From the previous Social Intelligence Analytics (which used Synthesio) to Ipsos Synthesio, this has greater recall and pull, also as it is the best in class listening tool, that is most advanced, leveraging strengths of both Ipsos and Synthesio. We are now ready to work with clients on a very strong AI-driven platform with the rigour of market research,” said Ipsos India CEO Amit Adarkar. 

Mumbai: Did anyone catch a glimpse of Ayushmann Khurrana peacefully enjoying his forty winks and lost in his beautiful dreamland? Recently, a viral video of the actor was doing the rounds online, featuring the talented actor enjoying his power nap, and refueling his energy meter on a set. As netizens got talking about this intriguing clip, Wakefit.co, one of India’s largest D2C home and sleep solutions brands, unveiled Khurrana as its new brand ambassador in its usual quirky and fun tonality.

Known for its off-beat and engaging marketing communication, Wakefit.co has roped in Bollywood’s Mr. Original to create resonance with the progressive yet practical Indian citizen. Besides being the face of the brand and spearheading upcoming campaigns, Khurrana will also help the brand in creating awareness and education about sleep health and its importance in the modern context. In an interesting twist preceding the announcement, the brand’s name was kept under wraps in the behind-the-scenes (BTS) clip to evoke curiosity. This created the perfect backdrop to reveal the association. The reveal was done in a monologue-style format, with Khurrana appealing to people to give due importance to sleep.

In his classic style, Khurrana delivers a sharp commentary titled ‘Sleep India Sleep’ on the pressing problem of sleep deprivation in India. With his dynamism and youthful energy, the actor can be seen urging the audience to prioritise their sleep health and take a pledge to sleep better. This video forms

the initiation of the brand’s partnership with Khurrana and is in tandem with its marketing philosophy which aims to create meaningful conversations about improving the quality of sleep and home among Indians.

Commenting on the association, Khurrana shared, “Wakefit.co’s philosophy of creating meaningful and authentic conversations with its audience around home and sleep health is something that I wholeheartedly believe in. I’m excited to join forces with a brand that values innovation and practicality as much as I do. This partnership will be an excellent opportunity to connect with diverse audience groups and help make a positive impact on their lives.”
Speaking on the occasion, Wakefit.co director and co-founder Chaitanya Ramalingegowda said, “We are delighted to have Khurrana as our official brand ambassador, as we believe this will allow us to strengthen our brand identity across multiple regions in the country. The Wakefit consumer persona is that of someone who is progressive yet practical in their lifestyle and their purchase decisions. Khurrana fits that persona perfectly, which makes him the ideal choice as the face of our brand. Wakefit.co shares many core values with Khurrana, whether it is in being innovative with our choices, being truly original and authentic or appealing to a wide demographic and geographic audience base.”

The association with Khurrana aims to sharpen the company’s brand identity even further and build its affinity across the country. The brand recently received its Series D funding in January 2023 and now aims to strengthen its brand-building efforts, expand omnichannel presence and category presence, and scale supply chain operations. In 2022, the company also announced its offline retail expansion and has launched 22 physical stores across the country with plans to open up more than 100 stores by the end of FY24.

Mumbai: Summers just got a whole lot better with Tata Starbucks announcing the ‘Buy One Get One Free’ offer on 7 May 2023. As part of the offer, customers can avail of a free beverage upon purchasing any short or tall beverage from the core beverages menu.

To further amplify this exciting offer, Tata Starbucks has curated an interesting campaign based on the insight that this is `An offer so good, anyone can be your plus one

Tata Starbucks Chief Marketing Officer Deepa Krishnan said, “Over the last decade, Starbucks has been known for its welcoming third-place experience and we’re always looking at ways to delight our customers. This offer is our way of thanking our customers and giving them a special way to enjoy their favourite Starbucks beverages. The offer is accompanied by a fun and quirky campaign that will surely be as exciting as the offer! Watch the most unlikely people come together for this irresistible offer.”

The film is conceptualised by Edelman India Pvt. Ltd Produced by Scooter Films begins with King Akbar ordering a cup of coffee at the Starbucks store. As the rather perplexed barista shares the Buy One Get One offer with Akbar, charming Anarkali makes a grand entry breaking through a brick wall and cheekily asking for the free beverage. With rolling eyes and unhappy grunts, the duo enjoys their coffee while acknowledging the wonderful Starbucks offer.

 Visit a Starbucks Store on 7  May 2023 and buy any short or tall core beverage to get another beverage absolutely FREE

 Note: The offer is only on short and tall beverages from the core menu and not available on Limited-time seasonal offerings

 

 

 

 

 

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Mumbai: Chai Sutta Bar (CSB), one of the world’s largest tea businesses, is pleased to announce the opening of an all-women store in Mohali. Franchise owner Deepika runs the outlet after leaving her job in Chandigarh to establish her own after being inspired by a CSB outlet near her office. The all-women shop is located in Mohali’s Phase 3B2, S.A.S Nagar. The store exemplifies CSB’s dedication to empowering women and giving them chances for growth and development.

Deepika’s staff is made up entirely of women, which is intended to motivate them to work hard and advance within the organisation. She started the store in a less-than-desirable location for sales, but she was able to draw consumers with her enthusiasm for tea and the unique CSB experience. Her shop is now humming with activity and has become a must-visit for tea connoisseurs in the neighbourhood.

Speaking on this achievement, Deepika, the franchise owner said, “Opening an all-women outlet of Chai Sutta Bar has been a dream come true. I am proud to empower and inspire women in the tea industry, and I am grateful for the support and guidance from CSB. This is just the beginning of my entrepreneurial journey, and I am excited to continue growing with CSB and making a difference in the community.”

Deepika attributes her success to Anubhav Dubey (The Kulhad Man of India), co-founder of CSB, and is pleased to be a member of the CSB family. She has recently joined the CSB’s Humans of CSB initiative and is looking forward to continuing her career with the organisation. Deepika has already announced plans for opening a second outlet of Chai Sutta Bar in Chandigarh.

“Deepika’s success with the all-women outlet in Mohali is a testament to the spirit and determination of women entrepreneurs. It makes me so happy to see her thrive and make a positive impact on society. At Chai Sutta Bar, we believe in providing opportunities for growth and empowerment, and Deepika’s story is a shining example of our vision. We are proud to have her as a part of the CSB family and look forward to her continued success.” said Chai Sutta Bar CEO and co-founder Anubhav Dubey.

CSB has been committed to providing sustainable employment opportunities to local communities, and the all-women outlet is a step towards achieving this goal. The company is proud to celebrate this milestone and looks forward to continuing to serve its customers with its unique and authentic tea experience.

Mumbai: Exemplifying the freedom and flexibility of choice it offers to customers, Furlenco, India’s leading furniture and lifestyle brand, has unveiled its new brand identity, signifying a bigger, better, and bolder persona. Along with a bolder outlook, Furlenco’s new logo highlights its brand ethos and vision. The mint blue colour denotes the brand’s fresh, vibrant and lively characteristics offering flexibility for future innovation.

As part of the new identity, Furlenco has diversified its product portfolio to cater to the ever-evolving needs and has enhanced the tech-stack to provide a seamless experience for consumers. The largest furniture rental company in the country, Furlenco 2.0, in its new avatar has expanded its services to offer customers more options to access furniture by allowing them to rent, purchase new or refurbished furniture, and even sell it back when they no longer need it. Its diverse range of options empowers consumers to customize the furniture and shape their indoor experience.

Furlenco chief business officer Nitesh Mohandas stated, “Always moving fast and first, Furlenco has created furniture with innovative designs and trendy aesthetics. The first to build the rental category, we are now poised to further disrupt the furniture market by providing people with a bouquet of services to rent, buy new or refurbished items and sell back. Besides expanding our product and service offerings, we are taking a nuanced approach by helping customers view furniture as core building blocks in creating their dream homes. Naturally, we are thrilled to announce our rebranding to provide customers with more services than before. Since customer empathy constitutes the cornerstone of all our endeavours, we will continue working towards making Furlenco 2.0 a truly customer-friendly platform.”

In the coming months, Furlenco will venture into many novel categories with a mission to be India’s largest furnishing solutions. With the aim of reaching a wider audience and offering furnishing solutions, the company is planning to expand its products and services.

According to the Motor Vehicles Act, 1988, it is mandatory for every two-wheeler owner to have third-party bike insurance to legally ride on the Indian roads. This insurance policy offers coverage for losses and damages caused to the third parties by the policyholder’s two-wheeler.

In case of an unfortunate event involving the insured bike, a third party bike insurance plan provides coverage against third party liabilities and injuries sustained by them. It also offers financial security to the insured individual against legal liabilities arising due to any damage caused to a third party.

However, it must be noted that third party two-wheeler insurance plans do not provide coverage against losses or damages caused to the policyholder’s own bike. Hence, it is recommended that if you are a bike owner, you must consider buying a comprehensive insurance policy. This will provide you with coverage against financial losses and third party liabilities.

Benefits of Third Party Two-wheeler Insurance

Here are a few benefits of third party two wheeler insurance plans:

•   Hassle-free Purchase Procedure

Every insurance company offers their products and services on online platforms. This will allow you to purchase a third party two-wheeler insurance policy with ease. The transactions can be completed with the digital insurance providers with zero paper documentation process through their app or website. Moreover, it is also more convenient to compare several policies offered by varying insurers and choose the one that best fits your goals and requirements.

•   Affordable

The premium of third party two-wheeler insurance is standard since it is provided by India’s insurance regulator, the IRDAI (Insurance Regulatory and Development Authority of India). These rates are significantly lesser than those of the comprehensive insurance plans.

•   Long-term Coverage

Third party two-wheeler insurance plans are mandatory for the bike owners because of the legal requirements laid down by the government. These plans have an expiration date of at least five years. Additionally, several multi-year coverage options are also available. Hence, you can get your bike insured once and rest assured for a minimum of the next five years.

•   Easy Renewal Process

Getting your two-wheeler insurance renewed before its expiry date is mandatory to have it covered at any given time. The process of policy renewal is seamless and easy as it can be done online from the insurers’ website with just a few clicks. If you have no claim bonus (NCB), you can use these points to get a significant discount on your renewal premium. However, it must be noted that you can retain the NCB only if you get your two-wheeler insurance plan renewed within 90 days of its expiry.

•  Sense of Peace

Accidents are not foreseen and can result in irreplaceable losses, damages, and trauma. The situation gets further aggravated if there is an involvement of a third party. If their property is damaged, you are liable to pay the associated expenses. Besides, if any third party legal liability arises, you will have to face the consequences, no matter how. That’s where the need for a third party insurance cover at every possible time arises. In any such case, your respective insurer will take care of the legal liabilities or financial duties instead of you. This will take away any type of mental stress associated with such a scenario.

•  Legally Mandatory

As per the Motor Vehicles Act, 1988, it is mandatory to possess a third party two-wheeler insurance plan for every bike owner. If you do not own a bike insurance policy, you will have to face the legal consequences. Hence, in order to save yourself from such events, you must keep your third party two-wheeler insurance handy at any given time.

•  Personal Accident Cover

A Personal Accident Cover can be purchased as an add-on policy with a third-party two-wheeler insurance policyholder. This coverage amount has been increased to a whopping ₹15 Lakhs. This cover will provide you with financial security in case of an accident, thereby taking care of any hospitalisation or treatment expenses which arise.

• Final Takeaway

Having a third party two-wheeler insurance cover is not only legally mandatory but also beneficial in multiple ways. However, there are a plethora of options available for third party insurance plans in the Indian market. It is, therefore, advisable to consider several factors, perform comparative analysis amongst these options, and choose the one that perfectly aligns with your goals.

Mumbai:  OPPO is thrilled to announce that the OPPO Find N2 Flip has been awarded the prestigious iF Design Award 2023 in the Product Design category for its innovative new form factor design among foldable smartphones.

The iF Design Awards are among the world’s most prestigious design awards. Alongside the OPPO Find N2 Flip, OPPO also received six awards for ColorOS 13, as well as for other products like the OPPO Wi-Fi 6 Router AX5400 and OPPO Air Glass 2.

The OPPO Find N2 Flip combines the largest cover screen of its kind with best-in-class battery life and the fastest charging speeds on any flip phone. The 3.26-inch, 17:9 aspect ratio Cover Screen lets users respond to messages, check notifications, and answer calls without flipping the phone open. It also offers new photography possibilities by allowing users to frame shots with the Cover Screen preview or take selfies with the main camera.

In addition to the iF Design Award, the Find N2 Flip has also been honoured with a series of awards, including “Trusted Reviews Recommended”, “Android Headlines Editors’ Choice”, as well as “Best of MWC 2023” by Phonearena and other media.

OPPO has always been leading product design trends. Previously, the OPPO Find X5 Pro, OPPO Reno7 Pro, and OPPO Find N have received iF DESIGN AWARD 2022.

OPPO is dedicated to pushing the boundaries of design and innovation, and these awards are a testament to the company’s commitment to excellence. With the OPPO Find N2 Flip, OPPO has once again demonstrated its ability to combine cutting-edge technology with timeless design, creating a functional and beautiful product.

Mumbai: Personifying the youth’s unwavering passion and unshakable spirit through its disruptive narratives, Pepsi unveiled yet another rendition of its empowering new brand positioning ‘Rise Up, Baby!’. The campaign features actress, youth icon and an inspiration for women across the country, Samantha Ruth Prabhu. With this campaign Samantha joins Pepsi’s star-verse as one of its newest brand ambassadors.

All set to redefine the clichés around gender roles in society, the stirring and inspiring campaign aims to encourage women to follow their passions and irrepressible beliefs to break the societal norms that the world has created for them. Portraying the archetypal situations an Indian woman faces daily, from being questioned for not being married by a certain age, shamed for staying out late for work or taking up a lead action-oriented role, the campaign is a commentary on the millions of passive comments and pressures that women go through in life.

The gripping campaign through its powerful three words, ‘Rise Up Baby’, pays homage to the free-spirited women who do not let others define their worth, and march to their own rhythm. Samantha Ruth Prabu is an embodiment of a non-conformist woman who is confident with her personality and lives her life the way she wants to. She is looked up by millions of women across the country as an inspiration for standing up for herself through every challenging situation. Pepsi’s new campaign, featuring her lively and resilient persona, aims to inspire every woman out there to own their life with unwavering self-confidence, authenticity, and mettle. The campaign reverberates the irrefutable truth that the modern woman is truly indefatigable and nonchalant in the pursuit of her dreams and callings.

Speaking on the campaign, Pepsi Cola, PepsiCo India category lead Saumya Rathor said, “Pepsi has always strived to reflect the synergy of the younger generation. Through our last two campaigns, we aimed to portray the irrepressible spirit of the youth as they rise above societal norms. For this campaign, our focus was to offer an empowering campaign for the women of India and pay a tribute to their unwavering self-belief and self-confidence. Samantha Ruth Prabhu is the epitome of the independent, bold, and free-spirited modern Indian women, and therefore resonates perfectly with our positioning of ‘Rise UP, Baby!’. We welcome Samantha to the Pepsi family and are extremely thrilled to work with her for many more disruptive campaigns going forward.”

Commenting on the campaign, actress Samantha Ruth Prabhu said, “I strongly believe that women  should always follow their  hearts, shattering the stereotypes that society has set for us. The campaign, was therefore, even more special for me as it exemplifies the unshakable and persistent spirit of the women of this generation while inspiring them to wear their quirks on their sleeves. I am truly excited to be associated with Pepsi and cannot wait for fans to get inspired by the campaign and ‘Rise Up, Baby!”

Commenting on the campaign, director Punit Malhotra, said on the TVC, “I am thrilled to have directed the new Pepsi film, which has been a creative and exciting project from start to finish. Pepsi is a brand that is known for its iconic campaigns and cutting-edge marketing strategies, and I am honored to join them as they introduce the powerhouse that is Samantha Prabhu. She has been a wonderful collaborator in this project, embodying the spirit of Pepsi with her hard work and dedication. I am excited to have worked with such a dynamic team, and I am confident that this new film will make a lasting impression with audiences everywhere.”

The new campaign will be amplified with a 360-degree surround across television, digital, outdoor, and social media. Pepsi is available in single/multi-serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms with its sparkling lemon and lime flavor.

Mumbai: VAHDAM India, the global wellness brand leading in premium teas announced the launch of VAHDAM Spices, a new product category for the company with the mission to innovate the spices industry with world-renowned, Michelin Star-awarded chef, restaurateur, and host of MasterChef India, Vikas Khanna as the brand ambassador.

Khanna is a Michelin-starred chef, restaurateur, cookbook author, and TV personality. He has been awarded several accolades, including the prestigious James Beard Foundation Award. He has made it his mission to introduce the world to the diverse and vibrant flavours of Indian cuisine. 

As the brand ambassador of VAHDAM India Spices, Khanna will play an essential role in promoting the brand’s commitment to authenticity and quality. His passion for Indian cuisine and his extensive knowledge of spices will help VAHDAM India’s Spices continue to bring the best of India to kitchens around the world. 

“VAHDAM India has a reputation for bringing the best of India’s herbs and spices to the world and I’m incredibly excited to be working with them on the launch of VAHDAM Spices,” said Khanna. “The farmers in India take pride in the spices they grow, which elevates VAHDAM India’s spices and their taste above what’s currently available on the market.  VAHDAM India’s Spices can help anyone take their cooking up a notch and it will bring more flavour into all of our lives.” 

With VAHDAM Spices, the brand is introducing a collection of India’s finest spices, all sourced garden-fresh, packaged at VAHDAM India’s BRC Certified facility state-of-the-art facility in  India & shipped directly to consumers. All of the spices are single-origin from states and regions known for high-quality products. Each batch of spices is tested for purity in accredited labs in Europe to ensure VAHDAM brings only the healing benefits of Indian spices. VAHDAM Spices have zero adulterants, pesticides, colours, or toxins. Because VAHDAM Spices are grown at top farms, sealed fresh at the source, and brought directly to consumers’ households, they achieve a higher product potency and nutritional value.  

“We’re honoured to be working with Vikas Khanna, who has been leading charge of popularising modern Indian cuisine in the West and making us proud for several years now,” said VAHDAM India founder & CEO Bala Sarda.

 

Mumbai: One of the leading global lifestyle brands, Nautica, announces celebrated Bollywood actor and dapper heart-throb, Aditya Roy Kapur, as its newest brand ambassador. Kapur will spearhead the new campaign that marks the arrival of Nautica’s Spring Summer-23 collection for men. The brand enjoys a loyal customer base across metros, tier 1 and tier 2 cities and beyond. With Kapur as the face of Nautica’s new campaign, the brand aims to build deeper brand salience with fashion-forward men between the ages of 30-45 and further establish itself as one of the go-to men’s fashion brands in the country.

Known for his thriving fan base, unwitting charm, and affable personality, Kapur’s has made a phenomenal mark for himself as a power performer through the years. His latest outing The Night Manager has successfully cemented his position as one of the most sought-after actors in the business. Kapur’s fashion choices have always been extensively spoken about and his elegant style mirrors Nautica’s personality perfectly. One that is sure to enamour his fans and fashion aficionados at large.  

The SS’23 campaign will be rolled out across mediums, including outdoor, social media engagement and leading digital platforms. The brand offers a range of categories in apparel and accessories for men, women and children and amongst other channels, and is available on Myntra, Flipkart, in addition to having a strong store presence across the country.  

The season’s collection includes linens, All-over-print (AOP) graphic t-shirts, colour block polos, denim joggers, crew neck polos, swim shorts, trousers and more. 

The 60-sec ad film titled ‘That Summer Feeling’ with Kapur as the new face of the brand showcases the vibrant SS-23 collection at a beautiful beachside. In the film, Kapur is seen arriving with his dog in a classy jeep. He appears to be relaxed, and stylish and explores the surroundings that help him unwind, while he flaunts Nautica’s Spring 23 collection all along. The ad film captivates the viewer’s mind with Kapur’s stunning looks and the SS-23 scintillating collection. The ad film is brought to life with a background score that aptly complements the theme and spirit of the protagonist.

Speaking on his affinity with Nautica, popular Bollywood star, Kapur said, “I am very excited to be associated with a legacy brand like Nautica, which is synonymous globally with high-quality and classic men’s fashion. The brand complements my sartorial sense of style, and I’m looking forward to seeing how our synergies merge and unfold.”

Commenting on the campaign and the association with Kapur, Myntra senior director Vishal Anand said, “Kapur’s personal style and attributes strongly resonate with the brand ethos and embody Nautica perfectly making him the ideal choice for a brand ambassador. His mastery of being effortlessly stylish and cool has earned him quite a following over the years. The Spring-23 collection reflects the summer vibes perfectly and the ad film aims to cut across demographics. We are confident about the association strengthening Nautica’s presence further in the country and also establishing a deeper connection with the brand’s existing customers.”