Category: Brands

Mumbai: Given the massive and loyal fan following of the Guardians of the Galaxy Vol. 3, multiple brands have introduced a diverse range of product offerings inspired by the franchise across categories such as apparel, accessories, toys, stationery and many more.

Max Fashion has launched a curated collection of apparel for kids and young adults to channel their inner superheroes featuring Guardians of the Galaxy Vol 3. As part of the Max Kids Festival, a wide range of Guardians of the Galaxy-inspired products will be available online and in over 450 stores throughout the country.  Fans will also get a chance to experience cool photo opportunities and enjoy exciting offers including school kits inspired by Marvel.

Max Fashion deputy CEO Sumit Chandna said, “We are thrilled to announce the launch of our new collection inspired by The Guardians of the Galaxy for Kids & Teens. We are always looking for new and exciting ways to engage with our customers, and this collaboration with Marvel is the perfect opportunity to do just that. We’re excited to bring the magic of Marvel’s Guardians of the Galaxy to our customers through this collection and transform our stores for a beautiful experience.”

Souled Store, a brand for character merchandise, has created a range of apparel for youth with designs inspired by the movie. The pop culture centric brand constantly adapts to provide new products with innovative designs.

The Souled Store co-founder & director Aditya Sharma added, “We are huge fans of The Guardians of the Galaxy and we have planned a very exciting, limited edition merchandise collection to celebrate the movie release. The franchise has always performed well for us, and we are looking forward to the movie.”

As a leading brand in the online gifting category, IGP has launched a dedicated Guardians of the Galaxy Vol. 3 collection which includes stationery, home décor, keychains and more.  Fans can look forward to a curated catalog inspired by the art and visuals from the movie.

Fans can also shop from a range of cool apparels from the trendy brand, Bewakoof, who have launched over 30 SKUs for men and women. The collection includes never-seen-before designs in vibrant color schemes to appeal to fans.

Disney consumer products director India Priya Nijhara said, “Marvel is a pop culture phenomenon in India and has become a lifestyle brand for the youth. On the occasion of the movie’s release, we have collaborated with like-minded brands to celebrate the fans and their love for the Guardians of the Galaxy characters and to allow them to take home a piece of their favorite character with them.”

Other than these associations, fans can also shop for official Guardians of the Galaxy merchandise from brands like Myntra, Redwolf, Pantaloons, Lifestyle Stores and Shoppers Stop.

Mumbai: Swiss Beauty, a leading makeup brand, has onboarded Bollywood superstar Taapsee Pannu as its brand ambassador. With Pannu’s influence and the brand’s commitment to high-performing makeup, they aim to redefine standards and help people make better makeup choices. This collaboration deepens the audience connection, as both Pannu and Swiss Beauty have risen from the ground up. Together, they inspire people to embrace their unique beauty, marking a transformative chapter that celebrates authenticity and helps them make informed decisions for their makeup.

 Pannu, celebrated for her exceptional talent and authentic personality, has become an inspiration to millions of people across the country. Her natural beauty and genuine portrayal of real-life experiences perfectly align with Swiss Beauty’s core values. Through this collaboration, Swiss Beauty aims to make its makeup accessible to as many people as possible as Pannu has a huge set of audience that matches the brand’s consumer group.

With a massive fan following in India, Pannu’s association with Swiss Beauty is expected to strengthen the brand’s dominance and open new avenues.

Swiss Beauty directors Amit Goyal & Mohit Goyal expressed their enthusiasm about the collaboration, stating, “Pannu’s independent personality perfectly aligns with Swiss Beauty’s inclusive makeup line, which aims to be every makeup lover’s go-to brand with long-lasting and comfortable products. As we celebrate a decade in the industry, we are confident that her association with the brand will uplift our brand and widen the consumer base.”

Speaking about onboarding Pannu, Swiss Beauty CEO Saahil Nayar said, “We are delighted to have Pannu as our Brand Ambassador, as she perfectly embodies our brand’s spirit. We are confident that her association with the brand will help us reach a wider set of audience.”

Pannu shared her excitement about the collaboration, saying, “Brands that matter are brands that have a story to tell. Swiss Beauty is all of it & more: grew from the ground up with a super strong aim of making makeup dependable, comfortable yet high-performing. I’ve always been drawn to products that do more than they cost, and Swiss Beauty truly embodies this principle. Their makeup range offers a diverse set of choices & voices that speak to the youth & almost everyone!

Feels good to be attached to the brand and look forward to working together to set new beauty standards that resonate with the modern outlook.”

Swiss Beauty’s partnership with Pannu marks an important milestone in their commitment to redefine beauty standards and being a makeup brand that has products for everyone. The collaboration combines Pannu’s charismatic personality with Swiss Beauty’s dedication to excellence, promising to create a positive impact in the beauty industry.

Mumbai: Xiaomi India, country’s leading smartphone and smart TV brand, has welcomed acclaimed actor Pankaj Tripathi as the brand ambassador for its smartphone category in India. With focus on innovation, and user-centric design, Xiaomi has gained immense popularity among Indian consumers. The brand’s commitment to providing high-quality smartphones at honest prices has resonated. 

Xiaomi’s brand ethos is making technology accessible for all at honest pricing and as a result the brand has continuously emerged as the most trusted smartphone brand in the country. Renowned for his versatile acting skills and relatable persona, Pankaj Tripathi perfectly embodies the core values and philosophy of Xiaomi. Known for his realistic portrayals and ability to connect with audiences, this association will further strengthen the bond Xiaomi has with its consumers.

Known for his ability to bring authenticity to every character he portrays, the actor’s humble demeanor and his portrayal of the quintessential characters has won many hearts across the country. Revered for bringing authenticity to his characters, Pankaj Tripathi’s personality aligns perfectly with the brand’s values and making him the ideal choice for “Redmi Ka Double Bharosa” proposition. 

Welcoming the award-winning actor to the Xiaomi family, Xiaomi India chief marketing officer Anuj Sharma said, ‘’We are thrilled to have Pankaj Tripathi as the newest member of the Xiaomi family. At Xiaomi, we have always been committed to delivering the best features at an honest price to empower our users with exceptional performance and lag-free usage. Pankaj Tripathi embodies the essence of our brand vision and his ability to strike a chord with the masses will help further cement our ambition of making technology accessible to all. We believe that Pankaj’s association with Xiaomi India will take our brand to new heights, and we are excited about this association.”

Commenting on the association, Pankaj Tripathi said, “It’s a pleasure to be associated with Xiaomi India, a brand that understands the pulse of the Indian consumers and knows what they truly want from their smartphones, Xiaomi India has made significant contributions to the overall technological landscape in the country, and I am thrilled to represent a brand that is synonymous with innovation, quality, and affordability. I love the brand’s philosophy of innovation for everyone, and I am looking forward to this collaboration.”

Continuing their journey of delivering exceptional experiences and going beyond their consumers’ expectations, Xiaomi continues to innovate and bring the best in class product suite that caters to the constantly evolving customer needs.

Mumbai: Crocs Inc., a global leader in innovative casual footwear, is here for all your summer styling needs! With its diverse range of sandals that brings form, function and fashion together, Crocs has sandals for every occasion. From simple slides, playful platforms, and everything in between, these sandal silhouettes are the ideal footwear for every mood, place and taste. Whether it’s vacation getaways, work meetings, relaxing walks or friendly get-togethers, Crocs’ variety of sandals empowers you to be stylish and comfortable all at once.

As the summer heats up, Crocs’ sandals are the perfect wardrobe staple. Sporting the classic Croslite technology for an ultra-comfortable experience, Crocs’ sandals are water-friendly and versatile. They are exactly what you need to add that extra bit of oomph to your outfit. Elevating your individual style further, the sandals can be personalised with Jibbitz, encouraging you to express who you are with every step. Here’s a closer look at Crocs’ range of sandals for every occasion:

Splash Strappy Sandal

That feeling when you get to your vacation destination with nothing but relaxation in front of you… that’s what the Splash Collection is all about. This must-have sandal features cupped Croslite footbeds, giving every step sink-in comfort that’ll feel like a getaway. With colours ranging from neutral to bright and sleek silhouettes, the Splash Strappy Sandal makes sunny day style even more comfortable.

Brooklyn Buckle Low Wedge

                                             
                                                                                                                                  
Effortless style, superior all-day comfort and ultimate wardrobe versatility come together in the Crocs Brooklyn Collection. Featuring innovative LiteRide foam technology inside — because you should never have to choose between looking and feeling your best. The two adjustable straps on the Brooklyn Sandal Low Wedge provide you with excellent fit and versatile styling. Crocs Brooklyn’s lightweight construction and revolutionary comfort technology allow you to move confidently from work to play without a fuss.

Classic Platform Slide

The Classic Platform Slide is simplicity at its best with style-relevant features for her. It’s easy on purpose – a touch of height, straightforward form, versatile wear, and plenty of ways to make them your own with Jibbitz charms. Whatever the wearing occasion, you can make them work effortlessly.

Classic Platform Flip

Introducing the Classic Platform Flip — a stylish revamp of our Classic Crocs Flip that features an elevated, textured heel and six holes in each sandal to allow for personalization with Jibbitz charms. Classic Croslite foam cushions each step and keeps them light and easy to wear — that’s how to be comfortable in your own shoes.

Classic Mega Crush Sandal

The look and feel of our Classic Mega Crush Clog is now available in sandal form. Introducing the Classic Mega Crush Sandal, featuring an enhanced rubber tread, updated detailing around the outsole and a platform ready to take any outfit to the next level. A two-strap upper and secure backstrap help ensure a secure fit, while boasting holes for personalization with Jibbitz charms. Are you ready for your new crush?

Classic Crush Sandal

For a fresh new take on your favorite sandal, look to the Classic Crush Sandal. Featuring added height and a bold design, this dynamic new sandal features the popular and versatile two-strap design, plus Jibbitz holes on the sandal straps for personalization. The Crocs comfort you love, plus an extra dose of height, attitude, and style.

Classic Crocs Sandal

The look and feel of comfortable Classic Clog and Crocs Slide, now in sandal form. Two upper straps offer even more comfort and foot security, and seven holes on each shoe allow you to personalize with Jibbitz charms. We’ll even get you started by including a Crocs logo charm. Original Croslite foam cushion will keep you supported from the beach to backyard gatherings and beyond.

Open-toed footwear never goes out of style. With Crocs’ diverse sandal offerings, get yourself a wardrobe staple that will always let you come as you are.

Mumbai: Mondelez India, one of the country’s leading FMCG companies, has signed AGL for its e-commerce retail analytics solution & digital shelf management- eBuX. The move is aimed at further optimising Mondelez India’s digital shelf experience across marketplaces and quick commerce platforms like, Amazon, Flipkart, BigBasket, Blinkit, Instamart, JioMart, etc., through 6P analytics to drive growth.

eBuX, developed by AGL, is a comprehensive eRetail analytics solution that helps brands monitor their online presence, optimize content, manage marketplaces and drive sales with the power of data-driven analytics. The solution works in six stages starting from setting up a brand’s presence on e-commerce marketplaces to constantly enhancing the brand’s discoverability through data insights and agile managed services.

E-commerce is a rapidly growing channel in India, with a projected growth rate of 20 per cent CAGR between 2021 and 2026. The shift towards online shopping has made it essential for brands to have a strong online presence to stay competitive. According to a recent report by NielsenIQ, e-commerce is expected to contribute to 5 per cent of the total FMCG sales in India by 2025.

AGL partner and eBuX chief business officer Shweta Sharma said, “eBuX is a 360 degree retail analytics solution for e-commerce. We partner with our clients by assisting them on critical levers that impact growth on the channel. Agility being core to our solution given the dynamic nature of the channel ; our team of experts provide end-to-end support from setting up the brand stores , to optimizing the shopper experience with the brand across touchpoints, efficient media planning and buying. Our 6P tracking tool provides smart insights across key performance drivers like product availability, share of search, pricing , promotions etc.”

Established in 2009, AGL is India’s premiere martech company that provides cutting-edge technology-enabled marketing and digital transformation solutions. With a diverse strength of over 1000 employees across eight branches globally, the agency has been seamlessly driving digital transformations for its client partners. AGL joined the Hakuhodo International Family in 2020.

Mumbai: Cricket icon Virat Kohli admitted that breaking Sachin Tendulkar’s record of 49 ODI centuries would be an emotional moment for him, whereas Indian football team skipper Sunil Chhetri revealed why he thought of giving up on football at the age of 17 as PUMA’s Let There Be Sports documentary series unfolds never-heard-before stories of India’s top sporting legends.

Kohli, who is just three short of equalling Tendulkar’s record of most ODI centuries in the world, when asked about his thoughts on reaching that milestone, quickly said, “It will be a very emotional moment for me”. 

The gripping conversation also includes Kohli talking about his childhood memories of playing cricket with older boys and highlighting the importance of sports.

“Sports teaches you some values of life, discipline and planning. It opens up your side, making you a productive person. No matter which profession you are in, the value of playing sports is immense. Don’t make them [students] just play sports, teach them. It is important to teach them small details of what it means to play a sport,” Kohli adds as he further recalls the incident that took off the pressure of studies from him when his school’s vice principal advised him to religiously follow cricket. 

Featuring Kohli, Yuvraj Singh, MC Mary Kom, Chhetri, Harmanpreet Kaur and para-athlete Avani Lekhara, PUMA’s six-part docu-series, in association with Disney+ Hotstar, takes a deep dive into journeys of these six sporting greats and also showcases the role and impact of sports and fitness in their lives. 

Harmanpreet also shares an incident where she convinced girls from her school to build a cricket team. “I was the only girl playing cricket in the school. So, I went to every class asking girls if they can play cricket so that I can also get to play. That experience taught me a lot of things. Sport teaches you how to handle responsibility and it makes you independent,” Harmanpreet said.    

PUMA’s ongoing revolutionary Let There Be Sport movement promotes the integration of sports into the main educational curriculum rather than just an extra activity.

In one of the episodes, football star Chhetri is seen recalling the time he felt leaving the game. 

“I still remember we lost one game badly [while playing for Mohun Bagan], we faced a lot of criticism. I called my dad saying this is not for me. I was 17 at that time. We used to play in Delhi but had never experienced such madness and when that happened, I was crying in the bathroom and I thought to myself I won’t be able to do it [play at such level]. I was physically scared,” Chhetri remembers.

“But looking back now, thankfully it happened that time because you understand that this is serious [sport] and incidents like that in sports is why you stay humble,” he further adds. 

The docu-series also showcases Yuvraj talking about how a young Indian team added fuel to the Indo-Australia rivalry with fearless cricket in 2007. Mary Kom and Avani also shared compelling stories of their journeys, emphasising the need to give sports more prominence and encouraging Indians to engage in sporting activities.

https://www.hotstar.com/in/shows/let-there-be-sport/1260139825

 

Mumbai: A mother always feels the ‘working mom guilt’ and pressure for chasing her ambitions and pursuing her career along with motherhood.  It is imperative to take a moment to recognise and appreciate all the hardworking mothers out there, who juggle careers and their families every day. In an endeavor to refresh society’s dated ideas and notions surrounding working mothers and acknowledge the spirit of motherhood, The Godrej Group, India’s leading conglomerate, celebrates Mother’s Day in an unconventional style with #PerfectforMomRecipes. 

Conceptualised and executed by The Godrej Group’s corporate brand and communications team along with Creativeland Asia, #PerfectforMomRecipes pays an ode to all working mothers with unconventional recipes that aim to break biases and stereotypes surrounding working mothers and encourage them to feel empathetic about themselves. The #PerfectforMomRecipes campaign will showcase celebrity chefs such as Amrita Raichand, Sanjyot Keer and Vicky Ratnani prepare uniquely named dishes such as ‘Tasty Society Expectations Mango Shake’, ‘Guilty Moms Dora Cake and ‘Lajawab Overworked Mom’s Butter Chicken’

From helping working mothers to stop worrying about others expectations, and tackle unsolicited advice, to highlighting the importance of self-love and self-care while empowering them to define their own idea of motherhood, the #PerfectforMomRecipes campaign attempts to change the narrow-minded views about working mothers and give them a shoutout of love and support.

Commenting on the unconventional campaign, Godrej Group executive director and chief brand officer Tanya Dubash said, “At The Godrej Group, we have always strived towards making the work environment supportive for our employees, many of whom are working mothers. The campaign #PerfectforMomRecipes is a part of our endeavour to throw light on the stereotypical biases that these working mothers face on a daily basis and empower them to define their own idea of motherhood. We dedicate this campaign to the backbone of our homes, our mothers, and to all the working mothers who are  fighting hard to break these gender biases and carve a niche of their own. We hope that with #PerfectforMomRecipes, we inspire working mothers everywhere to take a moment for themselves and embrace motherhood in their own way.”

Creativeland Asia co-founder and creative vice-chairman Anu Joseph  further added, “There are more working mothers in India today than before. And there are still outdated perceptions about them, and they’re constantly pressured or guilted for choosing careers alongside motherhood. Godrej is a home to working mothers across India. And as their employers and enablers, we believed Godrej needed #PerfectForMomRecipes, a campaign that supports working moms and refreshes society’s views around them.”

The campaign videos will be available across The Godrej Group’s social media platforms.

Mumbai: Gucci has announced actor, producer and entrepreneur Alia Bhatt as the first Indian Global Ambassador for the House.

As per media reports, the brand statement mentions, “Alia Bhatt has established herself as one of the most loved and talented actresses of her generation, ascending the Indian Film Industry consistently and winning over the hearts of fans all over the world. Following her debut as a producer for Netflix’s movie Darlings and after an acclaimed performance in the movie RRR, nominated for best picture – non-English language at the Golden Globes 2023, Alia will star in Netflix’s Heart of Stone.”

Reports state that Bhatt is slated to make her first appearance as a global brand ambassador on the occasion of the House’s upcoming Cruise 2024 fashion show in Seoul, at Gyeongbokgung Palace, on 16 May.

Mumbai:  Luggage and travel accessories firm, VIP Industries has elevated its chief financial officer, Neetu Kashiramka as executive director, effective 8 May.

Kashiramka will continue to perform the role of CFO with the company. She has been promoted with the additional responsibility of executive director for five years.

She will also be an additional director on the company’s Board, with effect from 8 May.

Kashiramka is a qualified chartered accountant having over 26 years of post-qualification experience. She brings more than two decades of experience in the corporate finance function across several organizations.

Before joining the company, she was working as CFO with Greaves Cotton Limited, a listed company in the engineering sector. Kashiramka started her career with Kewal Kiran & Company and thereafter moved to Jyothy Laboratories Limited. She had a long stint spanning over 17 years with Jyothy.

Mumbai: MG Motor India has appointed Tilt Brand Solutions as its partner for the launch of the MG Comet EV. Mumbai-based Tilt Brand Solutions is a part of Quotient Ventures.

MG Motor India has expanded its range of products in India by introducing the Comet EV, a smart electric vehicle built to solve urban mobility issues in India.

Tilt Brand Solutions, in this partnership, is tasked to conceive, create and execute a through-the-line programme for MG Comet EV.

AnchorMG Motor India head marketing Udit Malhotra said, “In our pursuit to create impactful brand stories for India’s first Smart EV for Urban Mobility, we have partnered with Tilt Brand Solutions to create innovative and impactful content for MG Comet EV. We look forward to their famed strategic and creative competencies in the India market, in helping us realise our vision on, and ambition for Comet”.

Quotient Ventures co-founder & group chief growth officer Rajiv Chatterjee added, “MG Motor has always been known to bring about disruption with their vehicles; and it’s no different this time too with Comet EV. We are thrilled to work alongside them on this brand journey and across platforms, and are both stoked and grateful in the faith placed in us.”