Category: Brands

Mumbai: Smytten, India’s largest product trials and discovery platform, is taking its fragrance game to the next level by teaming up with the sensational brand, Legend 1942. Armed with a firm grasp on the pulse of India and in partnership with seasoned fragrance makers, none other than the iconic Amitabh Bachchan has lent his vision to the art of perfumery at Legend 1942 to introduce gender-fluid, handcrafted, luxe perfumes that genuinely celebrate the soul of our nation. 

Starting today, fragrance enthusiasts will have the unique opportunity to experience the exquisite range of Legend 1942 perfumes on Smytten. The brand seamlessly blends traditional craftsmanship with contemporary sensibilities, creating timeless yet modern scents.

Smytten, the preferred destination for lifestyle trials & sampling, offers consumers the chance to discover and try a curated selection of trial packs from the comfort of their homes. Smytten will showcase six perfumes from Legend 1942 in trial sizes on its platform, allowing customers to experience the brand’s unique fragrances at minimum cost. The customers can try all six fragrances on Smytten and experience the rich notes, captivating blends and exceptional longevity that make Legend 1942 perfumes a true masterpiece. 

“We are beyond thrilled to partner with Legend 1942 for an exclusive trial & sampling activation. We have observed a 100 per cent growth in purchase frequency for fragrances in the last year, with 53 per cent of fragrance shoppers opting to purchase post-trial (online/offline).  This shows a huge demand for premium fragrances in India, and we are happy to bring more brands to our customers. We believe this partnership will be a great success, and we look forward to working with Legend 1942.” Said  Smytten co-founder Swagata Sarangi.

Legends 1942 has already made a name for itself with its exceptional fragrances. The partnership with Smytten allows it to reach out to and build a larger consumer base. The perfume portfolio ranges from earthy, smoky, and vibrant to floral, spicy, and warm to woody, bold and intense, ensuring that every individual has multiple options to choose from.

” Bachchan and I are elated to announce the launch of Legend 1942 on Smytten. It’s our dream and vision that will now be enjoyed by a wider audience. Get your hands on one of our exquisite perfumes and experience the sheer exuberance of Legend 1942. We couldn’t be prouder of this collection and can’t wait for you to experience it for yourself.” said ” Legend 1942 co-founder & CEO Anuradha Sansar.

Immerse yourself in the luxurious experience of these homegrown, long-lasting, tailor-made fragrances for individuals who appreciate refinement and sophistication. The perfume portfolio will be available on Smytten for trial and purchase. 

Mumbai: AcneStar, an anti-inflammatory and antibacterial Gel & face wash from the house of Mankind Pharma has onboarded the multilingual and multi-talented Raashii Khanna, as the new face of the brand for driving better engagement with the audience. Owing to the popularity of Raashii Khanna across the spectrum through her films and shows panning over different languages, mediums and genres, the brand aims to intensify its reach PAN India with a TVC featuring the multi-talented beauty. From impressive work across the Tamil, Telugu, Malayalam and Kannada markets, Raashii Khanna has created a nationwide craze with her OTT shows Rudra: The Edge of Darkness and Farzi, and is currently the new Dharma Heroine for Yodha.

Through the collaboration, the brand strives to penetrate deeper into the market by reaching out to the large audience base of Raashii’s fandom across the country. To ensure better reception amongst the audience, the brand will be rolling out a TVC as an extension of the ‘Search Nahi Research Ki Suno’ campaign, encouraging the masses to choose a product wisely that is backed by proper science and research.

Raashii Khanna said, “Acne and skin concerns are universally susceptible problems and as youngsters, we are always looking at easier and safer ways to obtain clear acne-free skin. AcneStar employs scientific brilliance to present a product that offers dependable solutions to skincare, I am glad to be associated with a brand that is also vested in the public’s interest and better quality of living”.

Mankind Pharma associate vice president of sales & marketing Joy Chatterjee said, “We are very excited to onboard Raashii Khanna as the face of AcneStar. In order to expand our visibility and strengthen our foothold in the market, we were in search of a figure who was well-recognized by the audience. And considering that the actress is quite popular and at the same time resonates with the proposition of the brand, we collaborated with her to drive visibility amongst the target audience. It will further help us in augmenting the recall value of the brand amongst the masses. Furthermore, the audience having faith in the actress will aid in driving the authenticity of the brand at the same time”.

Mumbai: realme has announced actor Shah Rukh Khan as its brand ambassador for the realme smartphones. The announcement comes at a time as realme prepares to launch its highly anticipated flagship smartphone series, the realme 11 Pro Series 5G in India.

This collaboration further reinforces the brand’s commitment to inspiring the millennial generation and setting new benchmarks in the smartphone industry. Shah Rukh’s incredible contribution to the film industry and society has won him love and admiration from people across the world. By joining forces with an iconic personality and an inspiration to millions, realme is showcasing its focus on delivering powerful, stylish, and youth-oriented smartphones that resonate with the aspirations and ambitions of today’s youth. The first product Shah Rukh Khan will endorse for realme is the realme 11 Pro Series 5G, a testament to the brand’s dedication to providing cutting-edge technology to its customers. With this collaboration, realme is poised to continue thriving and growing in the future, while staying true to its ‘Dare to Leap’ philosophy

realme’s smartphone category has consistently embodied the perfect harmony of fashion, aesthetics, performance, leap-forward design, and technology. As the brand’s ambassador for the smartphone category, Shah Rukh Khan truly embodies the spirit of realme with his remarkable journey and charismatic persona, he represents realme’s commitment to providing users with a leap-forward experience.

Khan shared, reflecting on the collaboration, “realme’s ‘Dare to Leap’ philosophy truly resonated with me. The brand’s unwavering commitment to pushing boundaries aligns perfectly with my own pursuit of excellence. Together, we aim to ignite innovation and fuel the growth of realme globally. I am looking forward to joining the realme family as their brand ambassador and hope to inspire others to embrace challenges, take bold steps, and achieve greatness.”

Commenting on the association, realme India CMO Tao stated, “We are extremely excited to have Shah Rukh Khan on board as the brand ambassador for the realme smartphone category. His dare-to-leap spirit perfectly resonates with our brand’s philosophy. With this collaboration, we aim to reach new heights of innovation and redefine the smartphone experience for our users.”

realme’s steadfast commitment to continuous innovation, differentiating products, and bringing the best to users has led to the establishment of several industry benchmarks and the consolidation of realme’s position as the leader in the market. As realme prepares to launch the highly anticipated realme 11 Pro series, users can look forward to a perfect blend of style, performance, and innovation that will set new industry benchmarks and reinforce realme’s position as a leader in the market.

Mumbai: Larah, the opalware brand by Borosil, has undergone a change in brand identity and positioning. The brand aims to target modern Indian women who multitask and strive to excel in every aspect of their lives.

With the theme “My Home, My Way,” Larah emphasizes women’s choices, efforts to showcase their personality and commitment to making healthy, savvy, and sustainable choices for their homes and loved ones. The brand’s new immersive experience includes a new logo featuring a deep aubergine hue, which represents self-assurance and confidence – virtues that embody today’s women.

Regarding launching the new identity and campaign, Borosil Ltd. senior general manager (marketing) Barnali Shankar said, “We are extremely excited to reposition Brand Larah. We aim to recognize modern Indian women, their values, and their commitment to their homes and loved ones. Our brand values are rooted in confidence, aspiration, and sustainable choices. We are proud to play a part in empowering Indian women and recognizing their dedication.”

In addition, the brand has reworked its packaging design to be easily identifiable while on store displays. Customers can easily navigate and get what they want, as the packaging is standardized across ranges but differentiated to cater to various styles. Larah’s new brand positioning is all about enjoying moments with its products. The brand offers a wide range of dinnerware and serveware options to suit various occasions, each providing a happy and beautiful reflection of its users’ true selves.

The brand will roll out its changes in packaging design, POS, and online digital communication, with a renewed commitment to empowering and recognizing the value of modern Indian women.

Mumbai: PAD Group, an established & integrated communications agency that is running creative, digital, and production services for brands announces the launch of its branded content venture – Hotcult. Hotcult aims to cultivate culture to produce distinctive human experiences that have a long-lasting influence on behaviour by focusing on culture, consumption, and commerce; its proprietary concept – is ‘connecting loculturally’. The company is headquartered in Mumbai with offices in Hyderabad and Bangalore.

Hotcult will be positioned as a GLOCUL and LOCUL solutions provider, catering to a diverse country like India, i.e. Bharat, with a deeper understanding and expertise of the cultural landscape. Whether it’s through TVCs, short or long-format videos, immersive digital experiences, or authentic influencer collaborations, Hotcult shall enable brands to not just relate but resonate with their target audiences, driving engagement, loyalty, and business growth. 

PAD Group CEO and founder Gautam Reddy, commented on the launch, said, “When it comes to advertising, the one-size-fits-all strategy is slipping to the side-lines. The idea now is to think locally and culturally to ensure that any communication is current and timeless. The changing landscape is a testament to the fact that culture and authentic representation is of utmost importance. Trends and countertrends may come and go, but culture always finds a new shape and form to prevail. Hotcult’s expertise lies in bringing out these hidden gems and fusing them with brand strategy in a very symbiotic manner, to create campaigns of great impact.”

Hotcult shall be creatively led by Rupesh Kashyap, known for his culturally nuanced, rooted, and yet contemporary strategies and concepts. He is the writer behind the classic “Swami-Savithri” ad film made for Green Plywood in 2005, which became the inspiration for the recently released Malayalam movie “Nanpakal Nerathu Mayakkam.” probably the first of its kind where an ad film inspired the plot of a movie. He was instrumental in the launch of Disney Hotstar in South India. In his previous role, he assisted Aha with rebranding and drove the development of the premium service Aha Gold.  

Elaborating on this, chief content officer Rupesh Kashyap, “Hotcult, as the name implies, is focused on making brands HOT with culturally nuanced stories. Hotcult will fill a critical gap in the market for creative services of an agency that understands the pulse of Bharat. While the majority of national brands only talk about connecting locally through language, we take a true hyper-local approach with culture, highlighting how ‘culture drives consumption’ and ‘belief drives behaviour’. The idea is to connect with the audience ‘loculturally’– whether through retail experiences, product experiences, content, or any other brand experience medium.”

Hotcult, with its extensive expertise, shall combine data-driven insights and innovation with a deep understanding of culture and a relentless focus on delivering exceptional results.

The agency’s commitment to linguistic diversity – Tamil, Telugu, Kannada, Malayalam, Hindi, and English shall ensure that the content reaches and resonates with a wide range of audiences, fostering a sense of belonging and inclusivity.

With over a decade of experience, PAD has worked with some of the finest national brands across sectors. The agency has serviced over 300 clients, which include Paytm, Dabur, Ecolink by Philips, Dr. Reddy’s Laboratories, Shapoorji Pallonji Real Estate, Viacom 18, Mantri, Raheja Mindspace, Holland & Barrett, Grenade India, Ratnadeep Retail, My Home Group, Sri Chaitanya Educational Institutions, Narayana Educational Institutions, Star Maa, Zee Telugu, AHA and many more.

Mumbai: Motorola, India’s best 5G smartphone brand, has launched the motorola edge 40, the latest addition to its premium edge franchise; disrupting the Indian smartphone market with many world’s first and segment-first features.

The edge 40 is the world’s slimmest 5G smartphone with IP68-rated underwater protection. While being super slim, it is lightweight too. The smartphone has a premium vegan leather finish with a metal frame providing a soft tactile touch along with a solid grip and comes with exciting colours (Green and Black). It also comes with an option of PMMA acrylic glass finish in blue colour. The IP68 feature makes it an ideal smartphone of choice for those seeking an adventure-packed life without worrying about accidental water submersion. Mixing style and performance, the edge 40 comes with the world’s first MediaTek Dimensity 8020 processor along with the segment’s first 144Hz 3D curved display (6.55″ pOLED HDR10+), Plus an incredible 50MP camera setup with the widest f/1.4 aperture available in a smartphone, OIS and flagship grade features such as Horizon lock that allow for stunning images and videos in any light. 

In terms of performance, motorola edge 40 boasts the blazing fast MediaTek Dimensity 8020 chipset that offers smoother gaming experience with faster frame rates and supports higher resolution videos along with fast download speeds on 5G and Wi-Fi networks. This Dimensity 8020 chipset also delivers faster CPU and GPU speeds and greater power efficiency, making it easy to keep up with daily tasks and longer battery backup. Supported with 8GB RAM for smoother multitasking, and 256GB UFS 3.1 storage consumers get ample room for photos, movies, songs, apps, and games. Staying true to its promise of providing the best 5G phones in India, the motorola edge 40 is no exception, providing support for 14 5G bands, three carrier aggregation and WiFi 6 for seamless and fast connectivity.

Furthermore, when streaming content and playing games, a big, beautiful display is paramount, and the motorola edge 40 delivers a 6.55” 144Hz pOLED display that features borderless 3D curved edges for an all-encompassing view. The immersive display is complete with Full HD+ resolution, which makes for a sharper picture with less pixelation, along with HDR10+ certification and DCI-P3 colour range for a wider range of colours that appear more vivid and true to life. When gaming, scrolling or multitasking, consumers can also take advantage of a fast and fluid 144Hz refresh rate to smoothly navigate their device.  The cinematic viewing experience is accompanied by immersive audio with Dolby Atmos®, which invites listeners into a richer audio experience by bringing out more depth, clarity, and details across their favourite entertainment – whether enjoyed through the device’s stereo speakers or headphones. Plus, Motorola Spatial Sound makes the sound coming from users’ headphones or speakers feel more immersive as it fills the space around them when they’re listening to music or playing games. Altogether, the motorola edge 40 display and audio offerings deliver an entertainment experience that is captivating and true to life.

For photography enthusiasts, the smartphone features an advanced camera system with its 50MP main camera having the widest aperture available in a smartphone of f/1.4, a fast-focusing ambient light sensor, OIS, and a massive 2.0μm ultra pixel that captures tons of light for sharper photos. Moreover, the smartphone supports a 13MP ultrawide camera with Macro Vision letting users fit more in the frame or get closer to their subject, along with a 32MP hi-res selfie camera that guarantees excellent group or solo shots in all lighting conditions. Additionally, there are multiple flagship-grade camera features such as Horizon Lock Stabilization, Video Portrait, Audio Zoom and Vlog Mode for users to explore their creativity without boundaries. The horizon lock feature is another segment first and advances the level of OIS which impeccably captures action shots, keeping the camera stable even while rotating up to 360 degrees thus making users not worry about shaky videos. Additionally, the processing occurs in real-time, without latency, ensuring clear images.

Additionally, the smartphone features a powerful 4400mAh battery that provides long-lasting battery life, perfectly matching the fast-paced lifestyle of today’s generation. The 68W TurboPowerTM charging also allows users to recharge their phone in just 10 minutes, giving enough power to last the day. It comes with powerful 68W charger in the box with C2C cable which makes reverse charging of other devices also possible through this smartphone. For added convenience, there is also an option of 15W wireless charging which makes Motorola edge40 the first and only smartphone in this segment to support wireless charging.

This revolutionary device runs on the latest Android 13 and provides enhanced security with its Moto Secure and Thinkshield for mobile security. The Moto secure feature is a go-to destination for all the vital security and privacy features on a user’s smartphone. With this feature users can manage network security, control app permissions, and even create a secret folder for their most sensitive data.

This is also the first Android smartphone in its segment to feature an eSIM option which offers better security and data encryption between the device and sim. It also has a physical sim support along with e-SIM thus making it a dual sim smartphone. To enhance the overall smartphone experience of users, motorola edge 40 also comes equipped with exclusive features like ready-for and family spaces. The ready-for feature lets users connect their smartphone wirelessly to a TV to play mobile games, make video calls, and use the smartphone’s apps on a big screen. While the family spaces feature allows a Motorola user to remotely control another Motorola smartphone user’s screen for remote guidance, selecting the interface of certain apps, exercise parental control, and managing the timing of other users, especially kids, using the apps on their smartphone.

Motorola Asia Pacific executive director Prashant Mani said, ” motorola edge 40 is the perfect blend of cutting-edge technology, impeccable design and software experiences, that caters to the ever-evolving demands of our consumers. It exemplifies our commitment to providing our consumers with the best-in-class smartphone experience, that enables them to stay ahead in today’s fast-paced world. We are confident that this will be a game changer in India’s smartphone market, setting new benchmarks for its segment.”

With its competitive pricing and impressive specs, the Motorola Edge 40’s is a stand-out device, appealing to many different consumer cohorts, be it tech enthusiasts, gamers, security-conscious consumers or individuals looking to accessorize their style.

Mumbai: Taking the marketing game a notch up by jumping on the viral Wes Anderson trend, DaMENSCH’s newly launched campaign #MadeForAdults is a cheeky wink to adulthood. Through the digital film, DaMENSCH is asking men to grow out of the cartoony, less-than-functional innerwear and choose effortless comfort and quality instead. 

#MadeForAdults is a multi-dimensional campaign that celebrates adulting, and all the glorious things that come with it. Growing up from funny boxers is one part of that journey. And this story is told through ‘adult’ content-vertising, featuring a collection of clowns caught in hilarious situations because of the boxers they chose to wear. 

The campaign video starts with a light-hearted scene of a clown wearing barely functional banana-printed innerwear as pants which is good for nothing. The other clown is just about to confess his love when suddenly his pajama slips, revealing his embarrassing heart-printed boxers – sure to make you smile. A hearty laugh awaits as a cute dog chases a third clown wearing bone-printed innerwear in the next scene. The video ends with accrediting the work to bizarre characters like ‘unimpressed waiter’ and ‘moneyless patron’ to playful frame names like ‘Afternoon Delight-ish’, “Bus Stop to Kolkata”, keeping the viewers gripped till the very end. 

Commenting on the same, DaMENSCH co-founder Anurag Saboo said, “Once you wear a DaMENSCH, it’s not easy to go back…this is what our customers swear by and tell us. We thought a good story that can grab the attention of grown-up men and remind them to allow their innerwear to also grow up would be fun and quirky. The #MadeForAdults campaign intends to wake men up to choose premium, innerwear that’s crafted with innovation and delivers superior comfort and functionality. With of course, grown up designs.” 

Unlike traditional commercials, the DaMENSCH digital ad relies solely on visuals and sound to convey its message. The absence of dialogue creates a captivating experience that transcends language barriers, allowing viewers from diverse backgrounds to connect with the brand’s narrative. By celebrating the journey from funny to supremely breezy boxers, DaMENSCH invites customers to embrace their adulthood and experience the ultimate comfort and style.

Mumbai: Anheuser Busch InBev India (AB InBev) is set to refresh the energy drink market with the delectable Budweiser Beats, which not only provides a rejuvenating energy boost but also helps unleash creativity and innovation. The brand’s latest digital film captures the boundless energy and enthusiasm of artists, creators, and innovators, showcasing how Budweiser Beats energy drink helps them stay focused and concentrated throughout their creative journey. With this move, AB InBev reaffirms its commitment to providing diverse consumers across the country greater choice and access to innovative products, across occasions.

The campaign film follows a group of diverse and dynamic creative individuals, from a visual artist and a visionary photographer to a fashion designer, coder and a band of musicians – united by their shared love for art and drive to innovate, create new. As they collaborate to craft a new beat, Budweiser Beats energy drink takes centre stage as the go-to source for sustaining their energy and sharpening their creative focus. With its unique blend of Natural Caffeine and B- Vitamins, Budweiser Beats delivers a superior tasting and lasting energy boost that fuels the creative process, giving individuals the space to bring alive something truly distinctive. The video features the chart-topping international hit – ‘Feel It Still’ by Portugal. The Man. The infectious beats of the song complement the vibrant and dynamic visuals of the film, creating a synergistic fusion of sound and imagery that captures the essence of the creative energy that drives the artists forward.

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Budweiser Beats (@budweiserbeats)

Sharing more on the brand world, AB InBev Vice President Marketing – South Asia Vineet Sharma added, “We’re thrilled to unveil our proposition for Budweiser Beats energy drink, which moves beyond the traditional adventure-focused narrative adopted by the category and instead emphasizes on the cognitive energy that’s essential for visionary minds. Our brand film beautifully captures the energy and passion of artistic individuals who turn to Budweiser Beats energy drink to fuel their creativity and push through boundaries. We recognize that creative minds need laser-sharp focus to unleash their potential and bring their visions to life in challenging environments and within demanding timelines. That’s why we’re thrilled to join them on this journey by offering the necessary energy boost to help them power through the exacting creative process.  With Budweiser Beats energy drink, we’re here to fuel creativity and bring unique ideas to the world – represented by musicians, dancers, visual artists, or simply passionate creators. We believe Budweiser Beats will be the perfect companion for anyone looking for a superior tasting energy drink made with natural caffeine & B-Vitamins that helps to unlock ones’ full creative potential.”

With its refreshing superior taste, disruptive and unique proposition and vibrant energy, Budweiser Beats energy drink represents more than just a beverage; it embodies the enterprising spirit, creative progress, and ever-evolving mindset of young Indians.

Budweiser Beats energy drink is now available at leading modern retail outlets, department stores and popular e-commerce aggregators across the country at Rs. 110 for a 250 ml can – making it easily accessible for all creative minds seeking an energizing and flavorful beverage to power their pursuits.

Mumbai: IPL on TV continues to deliver on all fronts as viewership, advertiser participation and advertiser impact continue to grow week-on-week. As per BARC, television has achieved an overall reach of 450+ million in just 4 weeks, while HD reach has broken all records at 86 million in the same duration. The early success of IPL on TV has witnessed a massive influx of brands across categories and a YouGov Omnibus survey showcases that TV campaigns advertising brands have significantly outperformed those on digital. The power of collective viewing, lag-free viewing experience and cutting-edge broadcast of Star Sports continue to drive up brand health metrics for advertisers.

Here are some of the key observations from the survey:

Travel Luggage Brand

A prominent travel luggage brand has been onboard IPL 2023 across both TV and digital, and the TV campaign has witnessed far more impact than its counterpart across awareness, consideration, advocacy and imagery perception. When compared to digital, the TV campaign for the brand scored 2X higher on awareness, 2.1X higher on consideration, 1.6X higher on advocacy and 1.2X higher on imagery perception. The research elaborates that the performance of the campaign on TV can be attributed to multiple factors like TV being able to target the right kind of audience for the brand, or engagement with brand content being higher amongst TV viewers as opposed to Digital.

Online Travel Booking Brand

Data for one of the leading brands in this category which has been advertising on IPL (TV & Digital) suggests directionally higher impact on lower funnel metrics amongst TV viewers – with scores for Purchase intent and Advocacy being much greater among TV viewers when compared to Smartphones. The brand witnessed 1.8X higher awareness, 2.6X higher consideration and 2X higher imagery perception for its TV campaign compared to digital.

Mobile Handset Advertiser:

A prominent handset brand that is advertising on TV during IPL for the launch of a new smartphone variant has witnessed significant uplifts across key brand health metrics. The survey suggests the product launch for the brand has seen a 1.5x increase in awareness, a spectacular 2.75x increase in consideration.

YouGov general manager Deepa Bhatia said, “As always, we see IPL give sponsors and advertisers a boost in terms of recall and salience. This year, however, was more interesting due to the changes in broadcast and digital rights. Brands have had to fine-tune their media strategies to adapt to these changes and so far, we have noticed that TV advertisers are scoring well on multiple metrics.”