Category: Brands

Mumbai: Abhiraj and Niyati aka Abhi & Niyu, widely recognised content creators have been roped in to motivate the Indian contingent and cheer the Indian special athletes who are headed to the Special Olympics World Summer Games, in Berlin. They have been roped in to become Exclusive Goodwill Ambassadors in the Influencers category to create awareness about the special athletes representing India at the World Summer Games to be held in Berlin, Germany from 17 June to 25 June 2023.

Abhi & Niyu have journeyed throughout India in search of 100 inspiring tales of change, positivism, and inspiration. They frequently incorporate facts with their informative content. Their commitment to disseminating information on a wide range of topics, including business studies, environmental challenges, and potential remedies has greatly increased their appeal. Abhi and Niyu are overjoyed to support the participants and be a part of an occasion that has the power to bring the world together unlike any other.

Abhi and Niyu truly believe in helping others wherever possible, like being a part of numerous groups that connected plasma donors and helped obtain hospital beds and other necessities for the poor during the devastating second wave of COVID-19. They also created a video based on this brilliant idea to urge people to give their used or worn-out masks and PPE kits to this cause.

This summer, the Special Olympics will be welcoming 7000 Special Olympics athletes and Unified partners from 190 countries to compete across 26 sports disciplines. The athletes will be supported by more than 3,000 coaches and 20,000 volunteers. Special Olympics Bharat is sending a contingent of 198 Special Athletes and partners and 57 Coaches from India to participate across 16 Sports.

On becoming the exclusive goodwill ambassadors for Special Olympics Bharat, Abhi and Niyu stated, “It’s a great privilege to be in the company of special athletes that will make the country proud! Knowing their stories, cheering for them, and being a part of this marvellous journey will be an experience to cherish. We hope to create awareness among the general public about the cause of the Special Olympics and celebrate inclusivity through sports. We wish like to encourage more people to support our special stars who will be representing India at the Special Olympics World Summer Games, Berlin”.

SO Bharat chairperson  Dr Mallika Nadda said, “I am delighted to see youth like Abhi and Niyu sensitised and proactive in their responsibility towards society. I appreciate the several initiatives they have supported, drawing the attention of the enormous online following they enjoy. I trust that these partnerships would inspire people and help change mindsets”.

Mumbai: Ruder Finn, a globally renowned integrated communications consultancy, is pleased to announce the launch of the Ruder Finn Diversity Communications Practice, which will provide dedicated and bespoke consultation services focused on Diversity, Equity & Inclusion (DEI).

This move by Ruder Finn is a response to the growing demand for DEI communication. A recent survey conducted by Korn Ferry in the APAC region has brought to light that although 80 per cent of organisations have ramped up their efforts to improve DEI, 43 per cent of the respondents still consider meeting consumer demands on DEI a significant challenge.

Ruder Finn Asia-Pacific CEO Elan Shou commenting on the announcement, stated that the new practice is in alignment with the company’s recognition of the importance of diversity, equity, and inclusion, as well as with broader societal shifts towards more inclusive practices.

Shou added, “For businesses aiming to develop DEI strategies, they must focus on more than just cultural capital. Today’s consumers perceive brands as the voice of their employees and support those brands that resonate with their values. This can be a daunting prospect for businesses, which is where our team of seasoned experts comes in to ease the journey.”

The Ruder Finn Diversity Communications Practice can tap into over a thousand world-class communications experts around the world. These accomplished professionals have an impressive track record of developing DEI strategies with a wide variety of clients, including the Singapore Ministry of Manpower, the Women’s Foundation and the upcoming Gay Games in Hong Kong.

“At Ruder Finn, we understand that DEI is not a one-size-fits-all approach. We focus on personalised strategies tailored to the organisation’s unique needs, which are sustainable in the long run.” Shou concluded.

Ruder Finn India CEO and head Middle East Atul Sharma shared, “We believe that commitment to diversity, equity, and inclusion is essential for driving business growth and success in today’s global landscape. As communication professionals, it’s our responsibility to craft messaging that not only reflects the diversity of our society but also resonates with individuals from various backgrounds. With the launch of the DE&I Practice, we will drive focused communication strategies for our clients catering to their specific needs, providing them with tools and expertise required to build inclusive and innovative organisations.”

Ruder Finn’s senior experts have strong credentials and competitive advantages, with a proven track record in crisis consulting, management and training, including the highly rated SONAR crisis simulation portal by RFI, as well as strong connections with corporate DEI leads across Asia, senior in-house communicators, and C-suite executives.

Mumbai: AdGlobal360 (AGL), India’s Premier MarTech company that’s a member of Hakuhodo International, has won the mandate for managing the pan-India hyperlocal marketing of Maruti Suzuki India Limited (MSIL) – which would span across 3400+ outlets across the Country.

Maruti Suzuki pioneered and launched the hyperlocal marketing strategy in 2018 and since then, AGL, which was part of its conceptualization, has been handling dealer marketing for One Half of the India (North, East, and Central India) while the other half was managed by another agency.

In the pitch, MSIL invited and evaluated top agencies in India and AGL stood out for its outstanding deliveries as well as the proven track record of managing things at the scale it demanded.

The foundation of this superior performance was down to how AGL has employed Advanced Analytics coupled with Marketing Automation, built on the backbone of custom Technology Solutions using in-house Accelerators.

Deployed throughout Maruti Suzuki’s vast network of dealerships in multiple locations across the country, this hyperlocal marketing strategy has proved to be extremely effective in helping the OEM strengthen its digital presence, capturing the high purchase intent ‘near me’ searches, streamlining dealer lead management as well as customer journeys, and much more.

Sharing his opinion of this burgeoning partnership, Maruti Suzuki India senior executive officer, marketing & sales Shashank Srivastava commented, “The contribution of hyperlocal marketing to our business is significant and digital leads from this program account for nearly 30 per cent of our car sales. AdGlobal360’s are specialists in this and we are looking at a partnership that will collectively help us grow manifold. We look forward to their expertise in managing a program of this scale and delivering effectively on our expectations.”

Speaking on the win, AdGlobal360 CEO Rakesh Yadav said, “This is more than a win for us, since we were already managing half of Hyperlocal Marketing for MSIL. This is a validation of our expertise and the value we bring to our partners, MSIL and the Dealers. It is our promise that with our continuous investments in understanding Indian Consumers through our Sei-katsu-sha philosophy, we will keep getting better and deliver better outcomes.”

Mumbai: Savlon promises an instant cool-feeling bathing experience during summers by introducing Savlon Cool Soap – a product carefully crafted to cater to the preferences of women.

Experience an immediate sense of coolness during the summer months with Savlon Cool Soap.  This translucent soap combines Menthol and Glycerine, derived from 90 per cent natural origin content, to deliver a refreshing bathing experience while effectively protecting you from germs. Savlon Cool has a refreshing floral fragrance.

Savlon Cool Soap brand ambassador Tara Sutaria shares her experience, “I strongly believe in taking care of myself, especially during the summers when I pay extra attention to my skin and body. A product that I trust is Savlon Cool soap, which is incredibly refreshing and keeps my skin hydrated and energized throughout the day. It’s a must-have for summer adventures and leaves me refreshed every time I use it.”

Menthol, renowned for its cooling properties, provides soothing relief from the discomfort caused by excessive sweat and heat. Additionally, Glycerine, a highly effective humectant, ensures prolonged skin hydration, leaving your skin soft and supple.

With the introduction of Savlon Cool Soap, Savlon reinforces its commitment to safeguarding against germs while making skin feel soft for valued consumers. Immerse yourself in the perfect fusion of cool sensations and gentle skincare with Savlon Cool Soap – the ultimate summer essential where coolness meets the reliable protection of Savlon. With this new offering, Savlon soaps offer a complete bouquet of benefits for soft and protected skin in two variants – Savlon Glycerin Soap and Savlon Cool Soap

Mumbai: Zebronics, a market leader in IT Peripherals, audio systems and lifestyle accessories, has announced Hrithik Roshan as a face for their range of Smart LED TV segment. This collaboration marks the six years of their partnership as the charismatic Greek God of Indian cinema shall now endorse the Smart LED TV range along with IT Peripherals, home audio & accessories. With a strong customer base & a successful track record for 26 years in the industry, Zebronics aims to further expand its presence in the Smart LED TV segment.

Zebronics Smart LED TVs are available in sizes of 80cms to 139cms (32” to 55”) that are sleek and packed with features like app support (Cloud TV / WebOS) which allows the users to use streaming apps like Netflix, Amazon Prime etc., multi-connectivity options and powerful 20W speakers, HDR/HLG, Dolby support etc., that gives an immersive experience. Zebronics is expanding the reach of its service centres by partnering with more than 500 franchises for this segment exclusively, spanning over 19000 PIN codes across the country.

Hrithik Roshan said: “I personally enjoy and watch all sorts of content when I’m at home. High-quality Home Entertainment is of utmost importance to me, as every little aspect from the sound quality and definition of visuals matters in enhancing the overall experience of consuming content. I’m happy to strengthen my partnership of 6 years with Zebronics, this time we come together for their new range of Smart LED TVs. Over the years, Zebronics has established itself as the go-to brand for affordable luxury and staying ‘Always ahead’ the Smart LED TVs is yet another testament of the brand delivering the very best to its customers”.

Zebronics co-founder & director Rajesh Doshi said: “Hrithik Roshan has been a marvel in this connects with the audience. His aura has its own grandeur that syncs symbiotically with the product range of Zebronics and its all-the-more fitting to strengthen our association further by onboarding him to endorse our Smart LED TV range apart from the IT Peripherals, Home Audio & Accessories. Hrithik’s captivating, versatile and debonair personality and his synergy complement well with the elegance, aesthetics & flair of the Smart LED TV range of Zebronics. We are experiencing promising growth in our mission to transform every home, into a high-quality home theatre with a range of Smart TVs, Projectors and Soundbars. This vision stems from our commitment to provide ‘Premium for Masses’ thereby keeping Zebronics, ‘Always Ahead’”

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Mumbai:  Smytten, India’s largest tech-enabled D2C product discovery & trial platform, launches Indore’s first-ever product trial experiential store at Phoenix Citadel Mall, Indore. The store has more than 800 products to try from leading brands like Plum, mCaffeine, Colorbar, Just Herbs, Power Gummies, The Man Company and more. It hosts trial packs across lifestyle categories, wherein shoppers can grab them to try later in the comfort of their homes. Smytten has an offline presence in Noida (NCR), Chandigarh, Bhopal, Surat and Udaipur. The Indore store is an extension of Smytten’s unique proposition as it aims to solve for a meaningful and deeper engagement between new-age D2C brands and consumers during the pre-purchase phase. 

Customers can take their pick from categorised sections of ‘trial packs’ or walk to the ‘trending aisle’ for a curated discovery experience featuring top trending brands. One can grab up to six trial packs to try at home by paying a nominal fee at the experiential store, which they can further redeem on shopping full-size products from the Smytten app. If you want to try a product before buying or are confused about the suitability of any product, you can visit the Smytten store, which offers trial packs of a wide assortment of trending lifestyle categories and brands. The store will help D2C brands understand consumer preferences to build optimised product-market fits.

Siddhartha Nangia, co-founder of Smytten, said, “We are excited to launch Indore’s first-ever experiential store, where shoppers can try out products from trending brands and provide valuable feedback through our seamless app interface. Our vision behind Smytten has always been to create an unforgettable pre-purchase experience for Indian consumers. With our offline presence, we aim to connect better with the ever-evolving consumers. The Indore store offers a whole new experience and a wide range of products for consumers to try”.

Smytten intends to aggressively expand its retail footprint to offer an omnichannel experience to consumers in many Indian cities. The objective is to facilitate and provide customers access to the top trending lifestyle brands during their purchase decision journey. For most new-age D2C brands, their primary sales channel remains online. With Smytten’s offline presence, the partner brands will get offline exposure in tier 2 markets. The store’s aesthetic curation caters to the needs of millennials and genZ consumers by providing a unique and tasteful retail experience.

Mumbai: 1441 Pizzeria, a widely recognized name in the realm of authentic Italian pizzas, is delighted to announce the grand opening of its latest store in Borivali, Mumbai. This new addition to their rapidly growing chain of stores signifies a significant milestone in the company’s strategic expansion plans.

Nestled in I.C. Colony – Borivali, the newly unveiled 1441 Pizzeria store aims to introduce the irresistible flavours of Italy to the local community. The brand has successfully garnered a devoted following among pizza enthusiasts, owing to its unwavering commitment to impeccable quality, authenticity, and customer satisfaction. The popularity of 1441 Pizzeria can be attributed to its utilisation of authentically sourced tomatoes and handmade dough straight from Italy, farm-fresh ingredients, and the traditional art of wood-fired cooking.

With meticulous attention to detail, the Borivali store boasts an inviting ambiance, exuding warmth and charm, thus providing the perfect setting for customers to relish the ultimate pizza experience. The establishment showcases a tasteful contemporary interior, meticulously arranged comfortable seating, and an open kitchen equipped with a traditional wood-fired pizza oven. This unique feature affords patrons a captivating view of skilled pizzaiolos (pizza makers) expertly crafting their favourite pizzas from scratch, ensuring an authentic and delightful culinary spectacle.

“We are exhilarated to inaugurate our doors in Borivali and bring the authentic taste of Italian pizzas to this vibrant neighbourhood,” said 14° 41° Pizzeria India founder Krishna Gupta. “Well equipped with the traditional wood-fired oven, Our unparalleled commitment to sourcing authentic ingredients like tomatoes and flour from Italy, employing traditional techniques, and delivering exceptional customer service sets us apart. We are eagerly looking forward to becoming a cherished destination for pizza enthusiasts in Borivali.”

At 1441 Pizzeria, customers are granted the opportunity to personalise their pizzas with an extensive selection of toppings, encompassing both vegetarian, non-vegetarian, and vegan options, catering to the diverse palates of their discerning clientele. Furthermore, the restaurant extends an enticing assortment of delectable sides, refreshing salads, mouthwatering desserts, and an array of beverages to perfectly complement the pizza experience.

In celebration of the grand opening, 1441 Pizzeria will be presenting exclusive promotions and discounts throughout the inaugural week. Customers can anticipate exciting giveaways, complimentary tastings, and exclusive vouchers. Rest assured, the store will diligently adhere to all necessary health and safety guidelines, ensuring a secure and gratifying dining experience for all esteemed visitors.

Mumbai: Challenging consumers on Instagram, Nimbooz has launched a fun and engaging social media challenge titled #ChatakNimboozChallenge. With an aim to extend a refreshing wave of freshness this summer and tap into the creativity of the audience, Nimbooz along with brand ambassador Mithila Palkar invited fans and enthusiasts to participate in a tongue-twisting extravaganza.

In the challenge, participants are encouraged to repeat the tongue-twisting words Chatak Nimbooz Gatak Nimbooz 10 times without fail. The first to go live and kickstart the challenge, Mithila took to Instagram to share her cheeky attempt on Instagram, instantly captivating the audience.

The #ChatakNimboozchallenge quickly gained momentum as users enthusiastically embraced the opportunity to showcase their creativity with the tongue-twister. Notable celebrities and influencers, including popular Instagram creator Zaid Darbar, actress Barkha Singh, and Sanya Malhotra, jumped on board to share their own renditions of the viral challenge. 

Speaking about the new summer campaign, PepsiCo India associate director juices Anuj Goyal said, “With this social media campaign, our intention was to bring joy and excitement among our consumers during summers through a tongue-twister challenge that the nation is well versed with. We are thrilled to witness the extraordinary response from netizens, celebrities, and influencers, which has propelled this challenge into a true viral sensation across Instagram.”

Mumbai: Bikano, India’s favourite snack and packaged food manufacturing company has launched a range of frozen products in the international market, aiming for a 40 percent YoY growth from the export market. With this move, Bikano seeks to tap opportunities in the international market and has high hopes of touching 200 crores in terms of sales in FY23-24. 

The demand for Bikano products has been rising steadily over the years in the international market where not only Indians but local citizens have also started consuming their products. With this well-thought-out move, the FMCG major expects to grow its business by as much as 25 percent from the international market. 

“Bikano is taking another stride towards participating in every food occasion by venturing into the international frozen food segment. With the increasing popularity of frozen snacks and meals worldwide, we recognise the immense potential within this category. Our focus remains on catering to the needs of retail consumers, and to that end, we have introduced affordable packages of 300gms and 400gms, comprising a wide range of savory snacks, sweets, and frozen items.

Bikano has meticulously curated its product lineup by offering numerous nutritious and delectable options that are free from preservatives. Leveraging advanced quick frozen technology, we ensure that our products retain their taste and quality, as we understand the paramount importance of flavor for consumers. Furthermore, to ensure that our frozen products adhere to international quality and safety standards, we have implemented a series of measures. These include obtaining relevant certifications, conducting multiple quality checks, utilizing X-ray technology to identify and remove any foreign elements, and implementing standardized Standard Operating Procedures (SOPs)” said Bikano, Bikanervala Foods Pvt Ltd director Manish Aggarwal.

“Our marketing approach is straightforward – we adapt to the evolving consumer trends. As consumers increasingly embrace digital platforms, we will align our marketing investments accordingly. Our strategy encompasses a comprehensive range of marketing channels, including above-the-line (ATL), below-the-line (BTL), and digital platforms, ensuring a seamless presence across various touchpoints and securing a significant portion of the international frozen market.

In line with this strategy, we have already developed a compelling TV commercial (TVC) with the theme “Maa ka Pyaar, Maa ka Dulaar” (A Mother’s Love, A Mother’s Gift), emphasizing the significance of homemade food for Indians. To convey our message to the Indian diaspora around the world, we have collaborated with renowned celebrities. Our aim is to reassure them that regardless of their location, if they yearn for the taste of their mother’s cooking (“Maa ke hath ka Khana”), we have a range of options available to fulfill their cravings” said Bikano head of marketing Kush Aggarwal. 

Bikano has set its sights on targeting various countries worldwide, including the United States, Canada, Australia, New Zealand, and the Middle East, with its range of frozen products. By expanding its reach to these regions, Bikano aims to cater to the diverse palates and preferences of consumers globally.

In addition to its international market expansion, Bikano is actively embracing a paperless working culture as part of its commitment to reducing carbon footprint. The company recognises the importance of environmental sustainability and is dedicated to minimising the use of paper in its operations. Through digitalisation and the adoption of eco-friendly practices, it strives to contribute to a greener and more sustainable future.

Mumbai: Paree Sanitary Pads, a homegrown brand by Soothe Healthcare, is proud to announce the launch of PareeVartan, a campaign aimed to bring a much-needed change in the lives of girls, ensuring healthy hygienic periods for all. Pareevartan is based on the three pillars of awareness, education & empowerment and seeks to educate girls about healthy menstrual practices to make them informed and empowered menstruators of tomorrow.

Brand Paree has also come up with a small gesture, (the letter P made with the right hand) symbolic of a monumental change to equip every girl with better menstrual health and hygiene. It also indicates that change lies in our hands and how we can give empower girls with right education of better menstrual health. Menstruation is a natural process, yet millions of girls face numerous challenges and limitations due to societal taboos, lack of access to proper menstrual hygiene products, and very little knowledge about menstrual health. Pareevartan stands as a beacon of change, determined to break the barriers and enable girls and women to embrace their periods with dignity and confidence.

Speaking on the campaign PareeVartan, Soothe Healthcare senior marketing manager Shruti Kapoor commented, “At Paree Sanitary pads, we firmly believe in providing every girl with safe and hygienic menstrual products and the necessary knowledge to confidently manage their periods. With the introduction of the Pareevartan campaign, we take great pride in our commitment to raising awareness, delivering education, and empowering young girls to make informed decisions regarding their menstrual health.  We are so thrilled that our brand ambassador Janhvi Kapoor along with other social media influencers joined our initiative and took the pledge to support the initiative.”

Under this initiative, the brand has organised various menstrual hygiene management sessions in schools and communities and distributed sanitary pads to girls who do not have access to them or do not know how to maintain basic menstrual hygiene. The brand has covered various districts in India, including Patna, Aligarh, Darbhanga, Rohtak, Mayur Vihar, Deoria, Delhi, Faridabad, Hapur, Pune, Hyderabad, Kolkata, Punjab, Varanasi, Guwahati, Agia and Dudhnoi conducting over 50 menstrual hygiene and awareness sessions and distributed more than 60,000 sanitary pads, impacting more than 12000 lives.