Mumbai: Soezi, the brainchild of acclaimed actress Sonakshi Sinha and entrepreneur Srishti Raai, has made waves in the beauty industry with its exquisite collection of press-on nails. Offering a dazzling array of designs and colors never seen before, Soezi has redefined the way people adorn their nails, to make fashion accessible and easy.
With a deep-rooted passion for beauty and a keen eye for innovation, Sinha and Raai identified a gap in the market for high-quality press-on nails that exude elegance and luxury. Determined to revolutionize the industry, they meticulously curated a collection that combines impeccable craftsmanship with unparalleled style.
Taking their vision to new heights, Soezi recently launched internationally in Africa, with Seychelles serving as their first destination. Known for its vibrant market for press-on nails, Seychelles provided the ideal backdrop for Soezi to showcase its exquisite collection to the world. The brand’s co-founders, Sinha and Raai, along with their dedicated team, hosted a magnificent event to mark this momentous occasion and launch.
“We are thrilled to introduce Soezi to the African market and beyond. Our goal is to offer individuals the opportunity to effortlessly elevate their style and express their unique personalities through stunning nail art. With Soezi, beauty becomes a way of self-expression and an attitude you carry with you. We are humbled to be exploring International markets, and Seychelles has been the right place to start”, said Soezi co-founder Sonakshi Sinha.
Looking ahead, Soezi has ambitious plans for aggressive scaling in other countries this year. With an unwavering commitment to quality, creativity, and customer satisfaction, the brand aims to make its mark on the global beauty landscape.
Soezi is a luxury press-on nail brand founded by renowned actress Sonakshi Sinha and entrepreneur Srishti Raai. Offering a wide range of stunning designs and colors, Soezi aims to revolutionize the nail industry with its commitment to quality, craftsmanship, and creativity. With a global vision, Soezi is set to redefine luxury nail art and inspire individuals worldwide to embrace their unique style.
Mumbai: Secret Temptation is thrilled to unveil the on-the-go perfume roll-ons in a new form that makes them easy to carry and apply anywhere. Priced at Rs 740, the 10 ml roll-on set of four is available at Secret Temptation’s official website and on leading e-commerce sites. The aptly sized roller ball bottles can fit into the smallest clutches and bags offering a delightful experience that lasts all day long.
These convenient roll-ons have a chic and contemporary look and are available in four irresistible variants: Cuddle, Love, Blossom, and Stardust.
Elevate your confidence with Cuddle
The perfect daytime fragrance for the professional woman. Its tantalising blend of green, orange, lily of the valley, and bergamot unleashes your sparkling personality so that you conquer the day with unstoppable boss babe energy.
Embrace the spirit of the night with Love
The fragrance embodies optimism and free-spiritedness. Its sweet combination of hyacinth and neroli keeps you feeling fresh and energised till dawn, perfect for a memorable night out.
Experience the enchantment of Blossom
A modern and youthful fragrance that captivates with its refreshing citrus and sandalwood blend making you truly unforgettable and leaving a lasting impression.
Embark on a mesmerising journey with Stardust
An enchanting combination of peach, pear, and black currant, it creates a sensual aura making sure whether you are headed to a wedding or a lavish gala, you will be the center of attention.
McNROE head of business development Ankit Daga shared that “We understand the evolving needs of modern consumers, especially young women, who seek convenience and versatility in their fragrance choices. With our roll-ons, we have created a delightful sensorial experience that fits seamlessly into their on-the-move lifestyles.”
The on-the-go perfume roll-ons was launched on Instagram by Raashi Khanna and Mrunal Panchal, highlighting the product’s versatility and pocket-friendly fun size that one can carry everywhere, ensuring women can revive their scent anytime, throughout the day.
Recognising the diverse emotions and moods that women experience, Secret Temptation has carefully curated these on-the-go perfumes to match every mood, and every occasion in a woman’s life. Whether you’re feeling happy, creative, mellow, or simply want to chill, Secret Temptation has a fragrance to complement your unique vibe. Embrace these amazing scents in your daily routine and revel in the compliments that are bound to come your way.
Mumbai: Senco Gold and Diamonds, the leading jewellery retail chain from Eastern India, is thrilled to announce its association with the highly anticipated film “Satya Prem ki Katha,” starring Kartik Aryan and Kiara Advani. As an in-film branding partner, Senco Gold and Diamonds will showcase their exquisite jewellery in the movie and unveil an exclusive limited edition bridal collection inspired by the film’s captivating designs.
“Satya Prem ki Katha” revolves around the enchanting love story of Satya Prem and Katha, boasting mesmerizing visuals and a musical wedding theme. This seamless association with the film perfectly aligns with Senco Gold and Diamonds’ commitment to offering exceptional artisanship and elegance.
Kiara Advani, the renowned bollywood actor who portrays the character of Katha, also serves as the national brand ambassador for Senco Gold and Diamonds. This partnership highlights a natural extension of the collaboration, creating a synergy between the film’s narrative and the brand’s values.
Senco Gold and Diamonds director Joita Sen expressed her enthusiasm about the partnership, saying, “We are thrilled to collaborate with the film ‘Satya Prem ki Katha’ and unveil an exclusive jewellery collection that captures the essence of the movie’s love story. At Senco Gold and Diamonds, we are dedicated to creating designs that reflect classic trends that resonate with our customers’ aspirations and desires”.
Senco Gold and Diamonds has also introduced a special collection featuring polki, kundan, antique, diamond, and gold bridal jewellery under the SatyaPrem Ki Katha label. Customers can now explore this extensive range and indulge in the exquisite craftsmanship at Senco Gold and Diamonds’ stores and websites. The price range for this collection starts from approx. Rs one lakh. Additionally, to cater to the young girls who perceive jewellery as an extension of their self-expression, Senco Gold and Diamonds has unveiled the “Gossip from the House of Senco” collection inspired by Satya Prem Ki Katha. This everyday wear collection offers affordable and contemporary pieces that reflect the latest trends.
The team of Satya Prem Ki Katha shares their excitement about the collaboration, stating, “The intricate artistry and timeless beauty of Senco Gold and Diamonds perfectly complement the essence of ‘SatyaPrem ki Katha.’ This association brings a touch of authenticity and grace to the film, elevating the overall visual experience for our audience.”
In an exciting campaign, customers purchasing the exclusive SatyaPrem Ki Katha Collection will have a unique opportunity to meet the lead cast of the film, adding an extra touch of magic to their jewellery experience.
For more information about the exclusive SatyaPrem Ki Katha Collection and other offerings, please visit Senco Gold and Diamonds’ stores or https://sencogoldanddiamonds.com.
Mumbai: Attention all makeup buffs! Colorbar has just dropped a spell – its latest Starry Drop Highlighter. The highlight? It gives you a goddess-like glow in just a few drops, all thanks to the super-fine shimmer that turns you into a show-stopping stunner.
The Starry Drop Highlighter promises a long-lasting, multi-dimensional finish. Enriched with the goodness of Polynesian Carrot Oil extract, this diamond-like formula comes with a light and weightless texture. It effortlessly spreads and blends onto your skin, ensuring a natural application. Unleash the magic and create an illuminated look on the high points of your face – your cheekbones, brow bones, the bridge of your nose, and even your cupid’s bow. To experience a captivating glow, blend this luxurious highlighter into your foundation or blush, to work its magic and transform your entire look into a mesmerising work of art.
This divine highlighter comes in two shades, specifically curated to complement and enhance all Indian skin tones. The product is 100 per cent paraben-free, vegan, cruelty-free, and has been dermatologically tested, making it a safe choice for all.
Mumbai: Today, hair removal amongst women has become a matter of choice. While some like to keep it natural by not eliminating their body hair, most women still prefer the squeaky-clean feeling of soft, supple hairless skin.
Launched in Q3 2020, as an offshoot of popular men’s grooming brand Bombay Shaving Company, Bombae is a conscientious, progressive and premium brand for women that has presence across hair removal, skin, hair, and bath & body solutions. In a short span, Bombae has quickly become a challenger to established brands in the Indian personal care, hygiene and hair removal space; attracting investments from 30 angels, Colgate Palmolive, Reckitt and Sixth Sense Ventures. Currently the brand offers an entire shaving regimen- shaving foam, razor and aftershave. It also has other products like hair removal creams, face razors, and trimmers.
Indiantelevison.com spoke to Bombae chief business officer Siddha Jain who chatted about the brand’s evolution and journey, what the brand stands for, the women’s grooming category, and more.
At Bombae, erstwhile Bombay Shaving Company Women, Jain is responsible for driving business critical mandates and building equity across channels and services. Her multi-dimensional qualities as a leader has ensured a fundamentally strong, people centric, sustainable business, with enormous potential. Just over a year old, Bombae already accounts for 20 per cent of Bombay Shaving Company’s revenues. Her vision is to make Bombae the go-to-brand for hair removal products for women in India. She strives boldly to break archaic narratives and celebrate the fact that hair removal is a personal choice. The brand encourages women to shun stereotypes, and enables them to be #SmoothAF.
Putting things into perspective, with salons shuttered for months due to the lockdown, the Indian women’s grooming & hair removal industry, which is worth Rs 20,000 crore, saw a significant rise. Revenue increased from Rs 37.7 crore in FY21 to Rs 110 crore in FY22, with the strike rate for FY23 currently standing at Rs300 crore for Bombae. The women’s grooming category is predicted to expand at a 21 per cent year on year rate for the next five years.
As a brand, Bombae’s primary target audience is providing hair removal solutions for all individuals that identify as women between the age gap of 18-40 years old it aims to ‘re-imagine hair removal experience for these bold, badass women of today’. Think anywhere from Kaira in Dear Zindagi to Piku in, well, Piku.
Bombae is an omnichannel business and is present across online and offline channels – available on the brand website, e-marketplaces like Amazon, Flipkart, Nykaa, Blinkit, Instamart, Cred; and across retail outlets like Health & Glow, Metro, Reliance, Shoppers Stop, Apollo Pharmacy, its own EBOs and many more. It will be looking to scale brand presence across these platforms.
Edited excerpts:
On the brand journey
Bombae was conceptualised when a group of intentful women at Bombay Shaving Company couldn’t go to salons during lockdown and decided to take the matter at hand. “We are a grooming company, why the hell do we not have any products for women?!!!” We were astounded by the painstaking efforts we as women go through for hair removal, and our personal experiences made us reflect how we had normalised our daily struggles. We realised that there isn’t a single product in the market that was made keeping our bodies and needs in mind and were substandard at best. Some too painful, some too expensive, and most ineffective. We went back to the drawing board with ourselves as the muse. We consulted dermatologists and hair removal experts to design our first range. Through the love we received for our limited range, we got a sense of the depth of the problem as well as our ability to fundamentally solve it. Our goal is very clear – to reimagine hair removal for all individuals that identify as women. It is to aid this reimagination that we created a separate entity – so that we are unhinged, bold & honest in our approach in addressing this category. Our growth in the past two years is testament to this – we are already 25 per cent of the overall business at Visage lines (Bombay Shaving Company and Bombae combined).
On making place for Bombae in a cluttered category
[The goal] Reimaging hair removal, end-to-end: We believe hair removal is a spectrum (like everything else) and have offerings across the spectrum. There isn’t any brand that owns this space end-to-end like we do. Bombae is all about results. Which means our products don’t just work, they work hard.
[The people] For women, by women: Bombae is entirely a “by women, for women” brand. Bombae gets women. Our products are crafted with a deep understanding of women and women’s bodies.
[The personality] We are free spirits. We redefine normal. We are badasses.: We’re not out here trying to tell women how to live their life. What matters to us isn’t why you want your body hair removed, but how you do it.
Bae-sically, we are a brand made by women, reimagining hair removal for women. Our offerings are rooted in their realities and their needs. So, while we understand why they’d want to remove hair, we also recognise that it’s their choice. We celebrate our consumers for who they are and talk to them like we know them. Because we do. We’re outspoken, loud, bold and aren’t afraid to tell women’s stories how they should be told.
On filling the market gap in the women’s grooming category
For women, hair removal is not a functional thing, but it is a part of her beauty ritual, should she choose to remove hair. The fundamental problem that has been around hair removal in salons is that it is painstaking, inconvenient and a massive time & budget sink. When it comes to products available out there, some are borrowed from male counterpart brands while others have functional/ experiential gaps which make them subpar. Our approach towards curating the portfolio is providing elevated DIY offerings that solve these real consumer problems and have longevity in the consumer’s life. We build products that are faster, smoother and easier than current services or products in the market as well as built for different parts of her body/ lifecycle needs. Bombae builds 0% pain & 100% smooth products for any hair, anywhere. For example, we have crafted a razor called Rollplay that comes with a patented and unique roller design that enables it to offer the smoothest and fastest shave possible. Not only is it kind to skin, it is kinder to the environment as it is made of recycled ocean plastic. Similarly, our portfolio has offerings across:
. Body hair: Body razors (with bikini razor variants), Hair removal creams (variants made with shea butter and aloe vera), wax strips (variants for different skin types), Trimmer for underarm and bikini areas
. Hair removal ritual: pre & post shave gel, shaving foams
. Hygiene: Menstrual cup (ring and step variants), sterilizer, intimate wash
On the recent launch of Rollplay razor, and the kind of opportunity you are trying to tap
With the recent launch of Rollplay razor, we are seizing an extraordinary opportunity to revolutionize the shaving experience. Shaving doesn’t have to be a chore or a source of discomfort. While most innovations in the razor segment focus on men’s razors, Rollplay razor goes beyond functionality and injects a much-needed element of fun into the process. We like to think of it as the ‘iPhone of razors’, where everyone can enjoy the sheer delight of smoothness and the freedom to be themselves. From its captivating unboxing experience to the unique roller, everything about this razor is truly exceptional.
On Alaya F’s association with the brand
We have been associated with Alaya F for more than two years now for all our Bombae products. There is no finer personification of the brand than Alaya F. From her postings signed ‘AF’ to the way she walks, Alaya is a non-conformist who personifies today’s brave and outspoken woman. Our collaboration with her is a step towards strengthening our bond with our customers, who are eager to change the game and take the world by storm.
On the advertising and marketing strategy planned for products under the Bombae umbrella
Our strategy is simple – to be real, bold and demonstrate the elevated offerings of Bombae in a never seen before manner – for any hair, anywhere.
We’re the realest: We have stayed true to the promise of being bold, honest and irreverent in everything we do. Our aesthetic is an extension of our identity so we keep it a 100% real. Real hair, real bodies, real results, real skin, we’re not afraid to bare it all. Unlike other brands showing smooth skin before and after hair removal. Our recent campaign on our Fuzzoff trimmer was not permitted to be run on certain platforms on account of showing real body hair like never before.
We’re building interesting narratives: Be it our Rollplay campaign where we romance the roller in an extremely playful manner to events like #SmoothAF comedy – a standup with female comics talking about their lives and body hair, to educating in new ways like rap battles to breaking the hairarchy – we constantly challenge status quo and stereotypes around women’s body hair.
From a product marketing PoV, we’re a conscientious bunch: We’re conscious about our baes – our people and our planet.
. “Empowearth”: We are a completely plastic neutral brand and have biodegradable variants of most of our products.
. “Empowher”: We explicitly invest in enabling upskilling of women and building successful infra for women’s success – be it from instituting menstrual leave in our workplace, to investing in women-led businesses.
On the media mix that Bombae plans to utilise
We have a very objective-focused approach to campaign conceptualization. Objectives can broadly be threefold – be it equity/ awareness building, product/ category education, people/ passion. Depending on each objective and target audience, we go deep into the pulse of the consumer (especially for product/ category education) to develop our messaging and choice of media. Some campaigns may be purely digital campaigns with a focus on a mix of video-focused platforms ranging from YouTube, IG, OTT, Snapchat, etc. while we might evaluate TV for some more mass-market products as the brand expands reach.
On the significant markets (geographically) for Bombae – India and international
In India, we are focusing on the top 10 markets – Mumbai, Bengaluru, Delhi NCR, Chennai, Hyderabad, Pune, Kolkata, Ahmedabad, Jaipur, Lucknow. We are in the process of international launches in countries with strong Indian diaspora like Middle East & SEA.
On the innovations that Bombae expects to disrupt the women’s grooming category with
At Bombae, we are always on the lookout for remarkable disruptions in the women’s grooming category through our innovative approach. Our strategic focus lies in developing new products that enhance ergonomics, offering an elevated experience to our valued customers. Moreover, we aim to transform the grooming experience from a necessity to a luxury by introducing complementary grooming products and creating indulgent ‘rituals’. Bombae is dedicated to revolutionizing women’s grooming and setting new standards of excellence.
On your vision and way forward for brand Bombae
Our vision is simple: When a consumer thinks hair removal, they think Bombae, so much so that Bombae becomes a verb when it comes to hair removal. That itself is our niche. There isn’t any brand that owns this space end-to-end like we do. While the case for each product is different, the overall case of the brand is to harness the power of our innovation to continuously craft expert and thoughtful hair removal solutions, crafted for women by women. For our category, advertising plays a three-pronged role –
1. Educating the consumer against archaic myths when it comes to hair removal products
2. Building memorability and equity for our brand
3. Conveying the value proposition & product superiority to the consumer.
Mumbai: DBS Bank India has roped in Rajat Verma as managing director and head of institutional banking for India. The current head of institutional banking for India, Niraj Mittal, has recently moved to a new role as country head of DBS Bank in Australia as part of the bank’s continued talent and leadership development program. Mittal will focus on growing the DBS franchise there, including improving linkages with South-East Asia and South Asia. Mittal was instrumental in deepening the large corporate franchise across major conglomerates in India as well as refocusing and scaling the SME business.
Verma was, till recently, with HSBC Bank where he was managing director and country head of commercial banking, India. Verma brings a wealth of knowledge and deep industry expertise to DBS. With his 26 years of banking experience, Verma has demonstrated an outstanding record of steering business growth and delivering results. He holds an MBA from the Indian Institute of Management, Lucknow, and a Bachelor of Electrical Engineering from the Delhi College of Engineering.
In his new role, Verma will lead the growth of the institutional banking franchise for DBS Bank in India given the significantly expanded footprint of the bank in India with presence across 350+ locations with 530+ branches. With this appointment, DBS Bank India further strengthens its leadership team and underlines its commitment to excellence in its institutional banking business.
DBS Bank India managing director and CEO Surojit Shome said, “DBS Bank India is on a strong growth trajectory, and we are very pleased to have Rajat on board to accelerate the momentum. He is a seasoned banker with a proven track record of delivering value to institutional clients across diverse sectors and markets. His appointment reinforces our commitment to growing our business in India. I am confident that under Rajat’s leadership, we will further bolster our corporate banking franchise, leverage our strengths in digitalisation and deliver better value for our customers.”
Verma said, “This marks a career milestone for me as I join an organisation with a unique growth story in India. DBS has been recognised as one of the best banks in the world and is making great strides in the industry through its strong digital platform, established Asian network and deep understanding of the Indian market. I look forward to building on this solid foundation and working with the talented team at DBS to leverage these strengths as we progress towards the next stage of growth in India.”
DBS Bank India Limited, a 100% wholly owned subsidiary of DBS Bank Limited, Singapore, is one of the leading banks in the country, offering a wide range of products and services to its clients across large, medium, and small enterprises along with a full suite of products for individual consumers. The Bank is committed to building long-term sustainable partnerships, co-creating solutions that enable businesses to realise their ambitions, and connecting clients through an ecosystem approach. The Bank has also seen steady growth with its large corporate and MNC clients.
Mumbai: As per media reports, telecom giant Bharti Airtel has announced that its CEO Ajay Chitkara, has called it a day. He will continue with the company until the third week of August 2023, Bharti Airtel said in a regulatory filing.
The telecom major has also announced changes in its top brass in Airtel Business. “Consequently, Airtel business will operate as three business and channel segments – Global business led by Vani Venkatesh, Domestic business led by Ganesh Lakshminarayanan, and Nxtra Data Centers led by Ashish Arora,” the regulatory filing mentioned.
For the record, Airtel is a global communications solutions provider with over 500 million customers in 17 countries across South Asia and Africa. While it is India’s largest integrated communications solutions provider, it is also the second largest mobile operator in Africa. Airtel’s retail portfolio includes high speed 4G/5G mobile broadband, Airtel Xstream Fiber that promises speeds up to 1 Gbps with convergence across linear and on-demand entertainment, streaming services spanning music and video, digital payments and financial services.
Mumbai: The highly anticipated ‘Brands & Entertainment’ conference, now in its second year, successfully concluded its two day run at Taj Lands End, Mumbai, leaving an indelible mark on the landscape of branded entertainment.
Organised by Create & Collab, the creators of the IP ‘All About Music’, the event attracted over 80 plus esteemed speakers and an impressive audience turnout in excess of 1,700 attendees from the industries of branded content, media, sports, and entertainment.
Following the triumph of its inaugural edition, the 2023 edition of the conference provided an unparalleled networking opportunity to influential creative curators and key decision-makers in the media industry to congregate on a single platform and exchange business ideas and engage in discussions on relevant industry trends and future policies.
With a long term vision of paving the path for branded content innovation, the conference proved to be a milestone event that presented an overview on the future of branded content by providing a platform for networking, knowledge-sharing and collaboration among diverse stakeholders in the field of branded content.
Professionals from diverse sectors, including marketers, advertisers, record labels, creative agencies, television channels, artists, film and production houses, OTT platforms, gaming & e-sports platforms, and more, converged at this dynamic meeting ground. Irrespective of their roles as entertainers, media buyers, producers, or content creators, attendees benefited from valuable bridge building opportunities, staying updated on industry trends, and forging effective collaborations.
The conference featured an impressive lineup of speakers, including industry leaders and influencers, who shared their insights and experiences, inspiring attendees with their expertise. Notable speakers included the likes of Absurdist Studios co-founder Abish Mathew, Amazon miniTV director Aruna Daryanani, Cultural Outreach VP head Jay Shah, Mahindra & Mahindra associate director marketing Kejal Parekh, Myntra, actor & content creator Prajakta, Moonshine Meadery co-founder Rohan Rehani, Mango Films & Productions artiste Sushant Divgikar to name a few and topics such as Brand building in the age of AI, Global trends in branded entertainment for 2023, What’s next for short-format and audio-based app: Reels, influencer marketing, and podcasts, Decoding brand spending strategies: Bridging the rural-urban divide, Ideas that don’t work in 2023, “Build to sell” “Why crafting an exit strategy is essential for startups” and many more.
One of the key highlights of the event this year was the Networking Lounge, a dedicated space where creators, brands, agencies, and production houses could connect and engage in cross-cultural conversations, fostering innovative collaborations.
Attendees availed the experience of networking opportunities with over 200+ prominent brands and organisations, including Bombay Shaving Company, Deloitte, Dolby, Fairplay Sports, Ghost Kitchen, Google, Heiniken, Maya Pistola, Meta, Mivi, Moj, Moonshine Meadery, and many more.
In the conversation with Pocket Aces Pictures Pvt. Ltd. co-founder & CEO Aditi Shrivastava, she emphasised on the growth and significance of branded content. According to her, “Branded content is experiencing significant growth in the industry. The audiences tend to perceive endorsements by Bollywood A-listers as less authentic, as they view influencers as individuals who are more relatable and similar to them. This perception leads to influencers providing better return on investment (ROI) for brands resulting in brands being more likely to opt for a multiple face influencer model, where they collaborate with several influencers, rather than relying on a single face for endorsement campaigns.”
Response at Bennett Coleman & Co. Ltd. president Partha Sinha Thought on Brand Building and ChatGPT: “Apps makes us smarter but that may not necessarily be the right goal.”
Coca-Cola India and SouthWest Asia VP of marketing Arnab Roy expressed his views on the creation of Coke Studio Bharat instead of Coke Studio India in an interview conducted by Devraj Sanyal, Chairman and CEO – India & South Asia, SVP Strategy, AMEA at Universal Music Group. Roy emphasised the significance of Bharat as a sensation and an extraordinary experience, aligning with Coca-Cola’s commitment to crafting remarkable experiences. He further highlighted the immense cultural growth potential of India, which is expected to emanate from its smaller towns. Roy acknowledged that “Digitalization would play a crucial role in unleashing the untapped talent residing in these regions, leading to a music explosion.” In his opinion, these smaller towns are the epicentre of music, where it thrives and resonates. Delving into the country’s history, Roy recognized the abundance of richness and potential, and the team at Coca-Cola India decided to seize this opportunity and make it a reality by launching Coke Studio Bharat.
Madison Communications partner and group CEO Media & OOH Vikram Sahuja, on Global trends in branded entertainment, “In today’s day, data is gold! Currently, I look at the marketing funnel. It is like an hourglass model. The awareness is very high and so is the performance while the consideration is pinched. The activities we do with branded entertainment, with the apt collection of data. We can make it from an Hourglass to an Onion.”
Jay Sean said, “I always have had the mindset that if I’ve come this far, I can take over the rest of the world too.”
YouTube Sales and Solutions of India head Shubha Pai, highlighted YouTube’s role in empowering brands and revolutionising entertainment in India, “Innovation happens at the Intersection with YouTube’s massive scale & a creative content ecosystem driven by love for these incredible creators.”
Artist Munawar Faruqui, who urged attendees to maintain their hunger for success, stating, “If you reach your destination, you’ll lose the hunger. It is very important to keep the hunger in you always alive.” Faruqui was interviewed by Nirmika Singh, Executive Editor of Rolling Stone India.
Mumbai: Aashirvaad Atta, India’s No.1 packaged atta brand, has announced the launch of its latest direct-to-consumer (D2C) offering ‘Namma Chakki’ in Bengaluru. As the name suggests ‘Namma Chakki’ is poised to be a one-stop destination for all flour needs of consumers.
Aashirvaad, has always been a customer centric brand and is known for bringing newer innovation and experience to consumers. With the launch of Namma Chakki in Bengaluru, the brand has once again demonstrated its commitment to meeting the evolving needs of its customers.
What makes Namma Chakki unique?
. Flour is specially ground, only after an order is placed by a consumer
. 12 distinct flour varieties made available to suit new age consumer requirements.
Some of the exclusive variants being launched include millet-based flours like 100% Jowar, 100% Ragi flour, Atta with millets & quinoa, fortified flour (Fortified with Iron, Folic Acid & Vitamin B12), Atta with high protein & single grain flours like 100% Khapli Atta & 100% MP Lokwan Atta and 100% Chana dal besan.
. Paper based and personalised packaging (with consumer’s name written on the pack)
Speaking at the launch, ITC Ltd. SBU chief executive – staples, snacks, and meals Ganesh Sundararaman said, “Every customer is unique and each one has their own taste, need, preference etc. It is no longer one size fits all. Personalisation is going to be the next growth lever and we are delighted that as an iconic brand we are committed to offering consumers with high quality products and products that address their evolving needs. Namma Chakki, is our endeavour to offer personalised quality atta to consumers, leveraging the Company’s years of experience and expertise in wheat. We have created a platform where one can directly order their preferred atta and get it delivered at their door-step hassle-free. We are excited and look forward to receiving encouraging consumer franchises.”
Furthermore, Namma Chakki will be offered in a unique & innovative paper-based packaging. The brand continues to take strides towards contributing to sustainability, while simultaneously meeting the expectations of environmentally conscious consumers. This initiative is in line with ITC’s Sustainability 2.0 vision which strives to strengthen the Company’s multi-dimensional efforts to combat climate change, enable the transition to a net zero economy, work towards ensuring water security for all, restore biodiversity through adoption of nature-based solutions, create an effective circular economy for post-consumer packaging waste and scale up programmes that support sustainable livelihoods.
Aashirvaad Namma Chakki will offer a wide range of flours including – 100% Sharbati Atta, 100% Khapli Atta, 100% MP Lokwan Atta, 100% Chana Dal Besan, Atta with Methi, Gluten-free atta, Fortified atta, Atta with 5 grain Multigrain and other millet-based flours.
Mumbai: Tata ClassEdge Ltd (TCE), a subsidiary of Tata Industries Ltd., has launched its next-generation Digital Classroom solution, ClassEdge Platinum (CE Platinum). As a principal or teacher, you constantly want to provide the best learning experience for your students and ensure that learning reaches every student. CE Platinum is committed to delivering the reach of knowledge while increasing the joy of learning.
Tata ClassEdge has installed digital classroom solutions in nearly 28,000 classrooms in over 2,000 schools across the country. Over 60 per cent of the customers have been engaged with TCE for over three years. CE Platinum is a result of customer feedback and our continued desire to improve the effectiveness of digital classrooms to complement our teachers.
CE Platinum features many “firsts” in its segment to offer a clutter-free interface that streamlines the teaching process and facilitates an effortless lesson-planning experience. The digital whiteboard is a standout feature that offers infinite possibilities and caters to the needs of different subject teachers. The infinite whiteboard also provides the luxury for the teachers to write endlessly without having the need to erase the content.
CE Platinum includes new-age tools, such as 3D teaching widgets, that makes learning more interactive and engaging. In addition, the solution also offers options for integrating e-books, encourages the creation and contribution of teaching resources, provides insights into teaching behaviour and much more that makes the teaching-learning experience superior for teachers and students. The seamless cloud integration means that teachers can start where they left off, in any classroom in the school. Our AI-based question generator makes assessments spontaneous and fun, while our one-touch share feature enables content collaboration like never before.
Tata ClassEdge CEO Anish Raghunandan said, “ClassEdge Platinum is designed with teachers in the centre and with the aim to deliver an impactful and joyful in-classroom teaching experience. Integrated with our NEP-compliant content structure and MLEx, our class-leading digital pedagogy methodology, CE Platinum is a major step towards solving the core problems in the teaching-learning space. Being a cloud platform, our customers will enjoy the continued innovations and features that will be deployed in CE Platinum on a continuous basis”.
Adding on the success of the soft launch, Raghunandan said, “Our soft launch has seen principals and teachers all over the country receiving the platform very well and in the next 30 days CE Platinum will be installed in over 1000 classrooms across the country”.
