Category: Brands

Mumbai: India’s business landscape is witnessing a transformative shift fueled by the innovative spirit and leadership of women entrepreneurs. Breaking barriers and defying societal norms, these visionary women are revolutionising industries, redefining success, and inspiring change like never before. In this captivating feature, we celebrate the remarkable achievements of five extraordinary women and their groundbreaking companies, reshaping India’s business paradigm across sectors.

Upasana Taku – Mobikwik: Revolutionising India’s Digital Banking Landscape

Often referred to as Fintech’s leading lady, Upasana Taku is an influential entrepreneur, serving as the chairperson of the MobiKwik Board and the co-founder, and COO of Mobikwik. She was featured amongst the top 15 richest self-made women in India in the Kotak Wealth Hurun – Leading Wealthy Women List 2020 and 2021. and featured on Forbes Asia’s Power Businesswomen list.

Upasana Taku’s entrepreneurial journey with Mobikwik has transformed the digital payments and credit landscape in India. As the co-founder of Mobikwik, she has played a pivotal role in reshaping how Indians transact and manage their finances. Passionate about making a positive impact, Taku is an inspiration to aspiring women entrepreneurs.

Taku’s outstanding contributions have garnered her significant recognition. She has also been felicitated by the President of India as the First woman to lead a Payments Startup. Her remarkable achievements and dedication have propelled her to the forefront of India’s digital payments sector, inspiring others to pursue their entrepreneurial dreams and create meaningful change.

Kamalika Bhattacharya – QuoDeck: Pioneering Digital Engagement and Enablement

Kamalika Bhattacharya is the co-founder and the business brain behind QuoDeck, a B2B SaaS Digital Engagement and Enablement Platform that enables organizations to use interactivity and games to engage audiences such as employees, value chains and gig workforces. 

Kamalika Bhattacharya, a visionary entrepreneur, has made significant contributions to the realm of digital engagement and gamification. With a passion for leveraging interactivity and games to drive meaningful outcomes, Kamalika has revolutionized the way organizations engage and enable their workforce.

Her expertise in raising private equity and venture capital, coupled with a 22-year-long career working with startups, has laid the foundation for her entrepreneurial journey. In 2017, she co-founded QuoDeck, an innovative B2B SaaS platform that has grown into a thriving company under her leadership.

Kamalika’s relentless pursuit of excellence has propelled QuoDeck to new heights, serving marquee Fortune 500 clients across diverse industries. Recognising the growing demand for mobile-friendly, bite-sized, and entertaining content, Kamalika has tailored QuoDeck’s offerings to cater to on-the-go audiences. Through gamification mechanics like “spaced repetition” and hyper-casual games, she enhances engagement and accelerates learning outcomes.

Falguni Nayar – Nykaa: Beauty and Wellness Transformed

Falguni Nayar, the brilliant mind behind Nykaa, has spearheaded a revolution in the beauty and wellness industry. Nykaa’s online platform offers a diverse range of high-quality beauty products and services, making them accessible to consumers across India. 

Nayar’s entrepreneurial journey and unwavering commitment to customer satisfaction have propelled Nykaa to the forefront of the Indian beauty market. Going beyond e-commerce, Nayar has also established Nykaa Beauty, a chain of physical retail stores, solidifying Nykaa’s influential presence in the realm of beauty and wellness.

Nayar’s commitment to inclusivity and empowerment is evident through Nykaa’s support for emerging beauty brands and initiatives that promote diversity and body positivity. With a steadfast focus on innovation and customer-centricity, Nykaa continues to revolutionize the beauty landscape in India, inspiring countless individuals to embrace self-expression and self-care.

Divya Gokulnath – Transforming Education with BYJU’S

BYJU’S co-founder Divya Gokulnath is transforming the education landscape in India through her ed-tech startup. BYJU’S offers personalized online learning programs that cater to the individual needs and learning styles of students. 

Gokulnath’s vision for accessible and engaging education has propelled BYJU’S to become one of India’s leading ed-tech companies, empowering millions of students to learn and excel in their academic journeys.

Under Gokulnath’s leadership, BYJU’S has continually expanded its reach and impact in the education sector. By fostering a multidisciplinary approach, Gokulnath has ensured that students have access to a comprehensive educational experience that nurtures their intellectual curiosity and helps them develop a well-rounded skill set. With her relentless dedication and passion for transforming education, Gokulnath continues to shape the future of learning in India and inspire a generation of students to embrace knowledge, innovation, and lifelong learning.

Aditi Gupta – Empowering Menstrual Health with Menstrupedia:

Menstrupedia co-founder Aditi Gupta is creating a significant impact in promoting menstrual health and education in India. Menstrupedia, her groundbreaking startup, offers comprehensive and age-appropriate menstrual health resources, breaking taboos and empowering women and girls. Gupta’s innovative approach to design and storytelling has gained global recognition, reaching millions of young girls and challenging the stigma surrounding menstruation. 

Through collaborations with governments, schools, and NGOs, Gupta has been instrumental in driving initiatives that bring about lasting change and empower women with knowledge and confidence. Her work has garnered numerous accolades and awards, cementing her position as a leading advocate for menstrual health.

With her unwavering dedication, Aditi Gupta continues to inspire a menstrual revolution, championing the rights of women and girls to menstrual health education and challenging societal norms. Her work serves as a beacon of hope, fostering a future where menstruation is no longer a taboo but a subject of empowerment, understanding, and compassion.

These remarkable women entrepreneurs and their pioneering startups are at the forefront of a business revolution in India. Through their visionary leadership, relentless pursuit of innovation, and unwavering determination, they are defying conventional norms, reshaping industries, and inspiring countless others to pursue their entrepreneurial dreams. As India continues to evolve as a hub for entrepreneurial excellence, it is the groundbreaking ideas and indomitable spirit of these women entrepreneurs that will shape a more inclusive, prosperous, and dynamic future for the nation’s business landscape.

Mumbai: SUGAR Cosmetics, an omnichannel beauty brand and a cult favorite amongst Gen Z and Millennial consumers, achieves a historic milestone by opening its 200th exclusive brand-owned store within a year of its 100th store launch. With this recent store at Bengaluru – SUGAR now has the highest number of brand owned stores amongst all beauty brands available in India.

Situated in a total retail space of over 450 sq. ft. at Mantri Square Mall, SUGAR’s 200th store creates a vibrant and immersive shopping experience for make-up enthusiasts, that houses trending picks across categories such as lips, eyes, face and more. The store has the brand’s trained beauty advisors and cutting-edge product range of over 550 SKUs such as foundations, highlighters, BB creams, concealers, lipsticks, eyeshadows, bronzers and even skincare.

Having started as a direct to consumer (D2C) brand in 2015, SUGAR Cosmetics rapidly ventured into offline retail in 2017 via partnerships with large format retailers and general trade stores. The brand’s first own store was launched in 2019 and soon became a popular destination for beauty enthusiasts. Today, SUGAR Cosmetics is available at over 45,000 retail outlets across over 500 cities with the southern region being a key market for the brand, housing the second highest number of retail touch-points. Since the pandemic, while competitors have rescinded plans of opening new stores and even closed existing ones, SUGAR has consistently continued to double-down on the brand’s own stores. This format has been proved to be wildly popular even beyond metro cities in locations such as Jalandhar, Surat, Nagpur and others.

Renowned PAN India actor Tammannah Bhatia, SUGAR’s brand ambassador said, “A huge congratulations to SUGAR Cosmetics on their 200th store’s record-breaking opening. SUGAR has made space not only in mine, but every Indian woman’s vanity! I have always admired the brand and aligned with its core vision of providing women access to premium quality makeup products specifically catering to Indian skin requirements. This announcement makes me feel extra special as SUGAR is expanding its reach for a diverse range of makeup enthusiasts from the South. I am happy to be a part of this milestone with SUGAR.”

“The launch of our 200th SUGAR store in Bengaluru at a record-breaking pace after the inauguration of our 100th store a year ago is a strong testament to the loyalty of our customers and hard work of our team. We are incredibly humbled to reach this momentous milestone of expanding to 200 brand owned stores nationally (also the 40th store in the southern region).  SUGAR is on a mission to celebrate the everyday YOU with meticulously curated products for Indian skin tones. Since the opening of our first store, SUGAR has witnessed the evolution of the Indian beauty enthusiast who is aware of and chooses high-quality makeup for herself. We have always enjoyed strong traction from the brand in the south and are committed to further expanding our retail network across this region.  As the beauty industry evolves, SUGAR will continue to remain at the forefront and offer innovative and inclusive products that inspire self-expression and foster self-confidence.”, said SUGAR Cosmetics co-founder and CEO Vineeta Singh.

With offline retail expected to dominate the lion’s share of sales over the next ten years, SUGAR aims to expand its offline reach to over 100,000 stores by the next fiscal year. By augmenting rapid retail expansion and visual merchandising with core focus on product innovation, SUGAR Cosmetics is set to grow from strength to strength.

The milestone event for the brand was celebrated with day-long exciting activities for customers, visitors, social media influencers and media fraternity who tried out a mix of SUGAR’s newly-launched products and all-time classics along with a makeover experience. The brand also extended the celebrations to popular social media platforms where it enjoys a loyal fan base of over 2.7 million followers on Instagram (largest by any Indian consumer brand) and over 1.4 million on YouTube.

Mumbai: The digital economy has transformed the way businesses operate and connect with consumers. In the context of the sanitaryware industry in India, this digital transformation presents both promising opportunities and significant challenges that brands must navigate to thrive in the digital landscape.

One of the most significant opportunities arising from digitalisation is the ability to reach a wider audience. The internet has connected people across the country, providing them with access to extensive information and resources. Consumers now have the power to research, compare, and make informed purchase decisions. For sanitaryware brands, this means potential customers can explore various product options, compare features, read reviews, and evaluate prices online before making a purchase. By establishing a strong online presence and providing valuable content, sanitaryware brands can effectively engage with this digitally savvy audience and influence their decision-making process.

Moreover, the rise of e-commerce platforms has transformed the way consumers shop for sanitaryware products. Online marketplaces offer convenience, ease of use, and a vast range of products, giving customers the ability to browse and purchase from anywhere at any time. By leveraging e-commerce channels, sanitaryware brands can expand their reach beyond traditional brick-and-mortar stores and tap into previously untapped markets. Embracing digital sales channels not only increases accessibility for customers but also opens avenues for growth and revenue generation for brands.

Social media platforms have emerged as powerful tools for marketing in the digital era. They provide a direct channel for brands to connect and engage with their target audience on a more personal level. Sanitaryware brands can utilize social media platforms such as Facebook, Instagram, and YouTube to showcase their products, share design inspirations, offer tips, and connect with customers in a more interactive manner. By leveraging the power of influencer collaborations, engaging content, and targeted advertising, brands can build brand awareness, foster brand loyalty, and drive customer engagement.

According to the “India Sanitaryware & Bathroom Fittings Market Overview, 2027-28” report, the premium segment now contributes almost 24% per cent to the overall sanitaryware and fittings market revenues. This growth can be attributed to factors such as increasing disposable income, rapid urbanization, and changing end-user preferences. The bathroom fittings market is fragmented based on faucets and other categories such as shower fittings and shower enclosures. It is expected to grow at a compound annual growth rate (CAGR) of 10.21 per cent over the forecast period, with the organized sector holding a major market share.

While digitalisation offers numerous opportunities, it also brings forth a set of challenges that the sanitaryware industry must address. Continuous adaptation and innovation are essential due to the rapid pace at which the digital landscape evolves, with new technologies, trends, and consumer preferences emerging constantly. Sanitaryware brands need to stay agile, keep pace with the latest digital marketing strategies, and leverage data-driven insights to enhance their marketing efforts continuously.

The digital space is becoming increasingly competitive, with lower entry barriers allowing more players to enter the market. This intensifies the competition for customer attention and market share. To stand out, sanitaryware brands must differentiate themselves by offering unique product offerings, exceptional customer service, and memorable digital experiences. Building a strong brand identity and value proposition that resonates with customers is crucial in this highly competitive digital market.

Data privacy and security are vital concerns in the digital era. Sanitaryware brands collect and store customer data, including personal information and purchase preferences. It is imperative to handle this data responsibly, with strict adherence to privacy regulations. Brands must prioritize data security, implement robust measures to protect customer information, and be transparent about their data practices. Building trust with customers in the digital space is vital for maintaining a positive brand reputation and long-term customer loyalty.

Capturing and maintaining consumers’ attention in a crowded online space is a significant challenge. With an abundance of information and content available, brands must refine their content with facts and present it from an industry perspective. This approach can help brands establish thought leadership, build credibility, and engage with their target audience effectively.

Last, but not the least, the digital economy presents significant opportunities and challenges for the sanitaryware industry in India. By leveraging e-commerce channels, social media platforms, and data-driven insights, sanitaryware brands can expand their reach, build brand awareness, and drive customer engagement. However, to thrive in the digital landscape, brands must stay agile, differentiate themselves, prioritize data privacy and security, and refine their content to capture and maintain consumers’ attention effectively.

The author of this article is Hindware Ltd. VP- marketing Charu Malhotra

Mumbai: Procter & Gamble India, known for its brands like Pampers, Tide, Ariel, and Whisper, has joined hands with Flipkart, India’s e-commerce platform, to launch ‘Forests For Good’ in India, to bolster their dedication to sustainability. As part of this collaboration, the two companies are planting four forests in Karnataka, which are open for consumers to e-adopt.

With the intention to create sustained impact, P&G and Flipkart seek to not just raise awareness, but also invite consumers to partake in this sustainable journey. Under this unique initiative, four thousand trees have been planted in Karnataka. EcoMatcher and SayTrees are the social enterprise and technology partners helping execute the Forests For Good initiative. This platform is equipped with blockchain technology and ensures traceability, aims to offer full transparency with tree-planting projects, allowing everyone to view their tree, when it was planted, name the tree, track its locations and maturity, as well as CO2 sequestered. Everyone buying P&G products from Flipkart between 26 to 29  June will get a chance to participate in the initiative and adopt a tree.

P&G India head- purchases and executive sponsor, sustainability Pawan Verma said, “At P&G, environmental sustainability is built in, versus being bolted on to our everyday operations, and is an integral part of our growth strategy. We believe we have a responsibility to make the world better through the products we create and the positive impact our Brands and Company can have. By prioritizing responsible practices, we strive to fulfil our dual responsibility of providing superior value while reducing our environmental footprint. We are also cognizant that the task at hand is urgent, and big. We are therefore building partnerships with relevant external organisations to create a larger impact. Our partnership with Flipkart exemplifies is yet another move in this direction. By joining forces, we are empowering consumers to take an active role in preserving our planet. Together, we will drive meaningful change and foster a more sustainable future for generations to come.”

Flipkart senior director – FMCG, Home & General Merchandise, Kanchan Mishra said, “As India’s homegrown marketplace, we are committed to responsible and sustainable practices in every facet of our business. Over the years, we have introduced multiple initiatives, such as eliminating single-use plastic packaging, a commitment to achieve Net Zero by 2040, and ‘Flipkart Green’ – a dedicated store for sustainable products. There has been an evident shift in consumer patterns in the last decade, indicating an inclination towards responsible, sustainable practices. We intend to propagate responsible consumption in the country by instilling behavioural change in our customers and society. This alliance with P&G will enable Flipkart customers across geographies to create meaningful impact furthering India’s allegiance to sustainable tomorrow.”

P&G has also announced that as part of its water conservation efforts in water-stressed regions in the country, the company has installed rainwater harvesting (RWH) infrastructure at P&G Shiksha supported schools across nine cities. The initiative has been executed in partnership with Round Table India, across Kota, Ahmedabad, Jodhpur, Baddi, Udaipur, Bhopal, Chennai, Raipur, and Pondicherry. This is in line with P&G’s endeavour to contribute towards building a water positive future through sustainable practices and interventions.

With an endeavour to be a force for good for the planet, some of P&G’s key sustainability initiatives are as follows:

.    Plastic packaging waste neutral – Last year, the company achieved ‘plastic waste neutrality’, as it collected, processed, and recycled over 19,000 MT post-consumer plastic packaging waste from across the country, and has continued to maintain this status. In the last 5 years, the company has reduced usage of plastic packaging material by more than 5000 MT

.   Pledge to be ‘Net Zero’ by 2040 – P&G has put forth a new ambition to achieve net-zero greenhouse gas (GHG) emissions across its operations and supply chain, from raw material to retailer, by the year 2040

.   Leveraging solar energy across its 2 plants – P&G has committed to setting up two more in-house solar plants at its manufacturing sites in Goa and Mandideep, to leverage the power of renewable energy and contribute towards safeguarding the environment. This is in addition to the existing in-house solar plant it had set up in 2019 at its manufacturing site in Hyderabad. This puts P&G among the few companies in India that have three in-house solar plants at their manufacturing sites.

.   Sustainable Sourcing: P&G and Solvay Join Forces in Industry-leading Effort to Double the Global Supply of Sustainable Guar Farmed in India. Guar is a natural ingredient with many uses in personal care products like shampoos and lotions. P&G Beauty joined forces with one of our strategic suppliers, Solvay, in the Sustainable Guar Initiative (SGI) that will positively impact the lives of more than 21,000 people and promote sustainable guar production within the Bikaner district of Rajasthan, India — one of the world’s largest resources for guar. Under this, we will:

.   Double production of sustainably farmed guar in India, expanding the program’s reach and impact into 24 new villages.

.   Train more than 5,200 farmers in the adoption of good agricultural practices.

.   Double the scale of support for women, by training and empowering 1,800 additional women farmers, including workers and members of farming households and entrepreneurs.

.   Create a new Johad (community-owned rainwater storage pond) to supply water for household and irrigation purposes.

.   Support the establishment of a new Farmer Producer Organization to help support the economic stability of the farmers and their families.

 

Mumbai: “Recognising the importance of insurance, we celebrate National Insurance Day every year on  28 June to raise awareness about the significance of being adequately insured and to honour the contributions of the insurance industry in securing our nation’s future. The COVID-19 pandemic has brought the importance of insurance to the forefront of public consciousness. The outbreak has caused significant disruptions to lives and businesses globally, highlighting the critical role of insurance in managing unforeseen risks. Health insurance has played a vital role in covering medical expenses and providing access to quality healthcare during these challenging times. Similarly, business interruption insurance has helped organisations weather the storm by compensating for lost income and enabling them to rebuild and recover.

As Chief Distribution Officer of Future Generali India Insurance Company, I urge you to explore the comprehensive range of insurance solutions available to meet your specific needs. Let us work together to build a safer and more secure future for ourselves, our families, and our nation. Happy National Insurance Day!”.

Mumbai: Sports brand Cult.sport which is the D2C platform of Cure.fit, announced the launch of its new versatile smartwatch, which is designed to cater to the needs of sports and fitness enthusiasts. Available exclusively on Flipkart and the cult.sport website, the smartwatch aims to bridge the growing demand for affordable yet advanced technology in the fitness industry and is equipped with a wide variety of features that will empower enthusiasts in their health and fitness journey.

Designed to cater to the needs of modern fitness enthusiasts, the ACTIVE T combines exceptional features and a sleek, elegant design to elevate the wearables experience. With a large 2.01″ HD  Display with minimal bezels, the ACTIVE T delivers crystal-clear visuals for effortless navigation. Powered by a single chipset, this smartwatch ensures lightning-fast BT calling, resulting in seamless pairing and enhanced power efficiency. With its advanced Heart and SPO2 monitoring capabilities, the ACTIVE T offers comprehensive health insights. Additionally, the smartwatch has a dedicated period tracking feature for women, empowering them to monitor their well-being effortlessly. Emphasizing on versatility, the smartwatch offers an impressive range of 100+ sports modes to cater to every fitness regime. Furthermore, users can personalize their style with a vast selection of over 200 watch faces. The ACTIVE T Smartwatch from cult.sport is set to change how people track their fitness and health, bringing a new level of convenience and effectiveness.

“We are thrilled to launch our second fitness smartwatch, this time focusing on versatility of modern sports enthusiasts” said Cult.sport business head Shamik Sharma, “Cult.sport aims to offer high-quality and affordable fitness products that cater to the needs of the fitness audience. We believe that the Cult.sport smartwatch will be a game-changer in the industry and are confident that it will be well-received by Sports & fitness enthusiasts. With this launch, Cult.sport aims to make advanced technology accessible to a wider audience and empower them to lead healthier and fulfilling lives.”

The smartwatch is available in three colors i.e. black, blue and grey. The product has been launched exclusively on Flipkart and the Cult.sport website. The Cult.sport ACTIVE T smartwatch is priced under 2499 and as a special offer, early bird customers can get the watch at a starting price of Rs 1599.

Mumbai: Luxury Ayurvedic beauty brand Just Herbs, known for their herb-infused holistic makeup products, have joined hands with Bollywood actress Athiya Shetty as the face for their natural makeup line.

Shetty known for her wholesome and organic lifestyle and beauty routines that have gone viral on social media, will now be seen endorsing Just Herbs’ products such as their ghee-based lipsticks, lip glosses, foundations and several other makeup products that the brand is slated to launch this year.

“Athiya is a perfect mix of traditional elegance with a modern aesthetic which fits perfectly with our philosophy of re-imagining traditional Ayurvedic formulas in modern day beauty formats,” says Just Herbs CEO & co-founder Arush Chopra. “Our expression beautifully aligns with Athiya’s wholesome take on beauty, as she keeps it real, raw and authentic, is modern yet embraces her roots with grace.” he adds.

Shetty as the brand ambassador for Just Herbs natural make-up will be seen promoting the products in the brand’s marketing communications across digital, print and at hundreds of points-of-sales across India.

“I am elated to be a part of this association to advocate for our rich Ayurvedic rituals and how it can wonderfully combine with new age beauty products for long-lasting solutions.” says Shetty. “I absolutely look forward to this association, it will definitely be an exciting one!” she adds.

 Shetty will dominate the brands’ online presence including their website, e-commerce platforms including Nykaa, Amazon, Flipkart, Myntra & more. Just Herbs will also leverage Athiya’s popularity for its in-store branding and marketing collaterals across 150+ retail stores in tier I, tier II & tier III cities.

 Just Herbs has a variety of Natural Makeup products including Herb-enriched Matte Liquid Lipsticks, Serum Foundation, Ayurvedic Kajal and Nourishing Lip & Cheek Tints which enjoy a cult-like following among natural beauty aficionados on online marketplaces such as Nykaa, Amazon, Flipkart and Myntra. The brand also has aggressive plans to expand its retail footprint across India and is already present in more than 150+ multi-brand outlets.

Mumbai: The latest edition of Havas’ proprietary Meaningful Brands 2023 report reveals how consumers have moved from being cynical with “purpose-washing” by brands to an analysis of the relevance of purpose that is more inward-looking and personal. This year, the Global Meaningful Brands study surveyed more than 91,000 people, with over 1300 brands across 10 markets and 42 categories.

‘The Age of Cynicism’ was announced as the key consumer theme by The Meaningful Brands study conducted by Havas, in 2021. It found that consumers were casting a cynical eye and that their trust in brands was dipping at an alarming rate.

One of the biggest takeaways from the 2023 study – people wouldn’t care if 73 per cent brands disappeared today.

In India, Google has emerged at the top for 2023’s most Meaningful Brands as a result of delivering strongly on both personal and collective benefits. Others in the top five include: #2 Amazon, #3 Youtube, #4 Whatsapp, and #5 Flipkart.  

Agenda 2023: How can brands make a meaningful difference, not just to the world around us but also to the lives of consumers and operate in a manner that empowers consumers by elevating their day-to-day experiences and offering them a sense of control? The answer: the Me-conomy playbook.

Brands must now acknowledge that apart from a sense of purpose, people should be at the centre of what brands care about most. Today, brands must become hyper-focussed on meeting the individual demands of their consumers.

Consumers are setting new demands on businesses and expectations on brands and rewarding those who meet them. So, while we are in an era where brand purpose and brands doing meaningful work is still important but it’s one where the idea of purpose must become deeply rooted in the daily personal lives and living of people.  As people struggle with personal impact of ecological degradation and economic upheaval, brands must help consumers cope better with these personal challenges.

Which is why: purpose just got personal. 43 per cent of consumers feel that the world is headed in a wrong direction. The ecological and economic crisis is real – what has changed is that one in four feel this crisis in their daily lives and within those, 62 per cent feel personally affected in multiple ways. And they want brands to do something about it.

According to our 2023 study, 67 per cent people want to engage with brands that are purpose-focussed rather than just profit driven while 68 per cent say they will stop buying from companies that do not respect the planet or society.

Yet, 58 per cent don’t think brands are being transparent about their commitments and promises and 65 per cent are tired of brands pretending they want to help society when, in reality, all they care about is making money.

Fact is that while consumers are willing to take steps including personal sacrifices, brands are not yet measuring up on these two parameters. Consumers are keen to take individual accountability and be the agent of change themselves, with three out of five saying that they are prepared to make personal sacrifices to save our planet and 66 per cent admitting that they have begun changing their behaviour to adapt to the environmental pressures the world is facing today. The need of the hour is for brands tap into the pulse of their consumer base and connect with them personally.

In India specifically:

1. The Most Meaningful Brands perform 39 per cent better than average brands when they deliver on personal benefits. 69 per cent consumers believe brands should help with their health and wellbeing, whether it is physical, mental or spiritual. Brands who want to stand-out must also exhibit resilience and positivity, especially in the face of crises.

2. One of the biggest insights revealed by the study is how the newest kids on the consumerism block, the Gen Z, value positivity and the need to put themselves first. High scores show that Gen Z is not just the happiest (71 per cent) and most optimistic (70 per cent), but they are also very determined in expressing their sense of self. Brands that help them express their individuality meaningfully outperform other average brands by 66 per cent.

3. There is also a strong tendency among consumers to be positively inclined towards brands and businesses that help simplify and streamline consumers’ lives – so much so that compared to the average brand, Meaningful Brands perform 60 per cent better in improving consumers’ Quality of Life.

Another dimension that strongly contributes to consumers’ Quality of Life is the sense of control. With the pandemic as part of our recent and turbulent history, it is understandable why control emerges as a top dimension that brands should consider. Emphasis on factors like a brand ‘helps me feel more in control of my day-to-day life’ and ‘enables me to be smarter with my money and/or time’ are indicative of consumers’ growing desire to draw a sense of security and certainty from brands which they perceive may be within their locus of control.

Most Meaningful brands ranking: India vs. world

4. In India, Google has emerged at the top for 2023’s most Meaningful Brands as a result of delivering strongly on both personal and collective benefits. It is not    surprising given Google’s enhanced role in the daily lives of people – be it financial transactions (Google Pay makes an appearance in the top 10), connections on    call or the vernacular voice assistant. Google as a brand has a higher share of everyday life transactions of consumers and is at the forefront of helping them    achieve their personal goals and aspirations.

5. Not only do the most meaningful brands make consumers’ lives easier but also make the everyday more enjoyable by driving interpersonal engagement. Others in the top    5 include: #2 Amazon (85.74), #3 Youtube (85.52), #4 Whatsapp (85.27), and #5 Flipkart (83.04).

So, what is the new playbook for Brands to become more “personally relevant” and meaningful to people?

1. Make wellness universal: To make mental and physical wellness universal and democratize aspirational lifestyle benefits.

2. Help me feel more: To enable people to do and feel more as inspiration for new behaviours and ideas.

3. Seamless: To make it all super-seamless and remove barriers by making consumer lives easy.

4. Access: A new view on value – affordability for access. Brands must endeavour to offer products and services so more people can reach them. In Havas’ Meaningful    Brand’s study, value and a range of products ‘that best fits my needs’ ranked as key attributes among in the 2023 survey.

5. Do more, show-off less: To position purpose-driven activities transparently—with honesty, humility, and humour.

Speaking about the return of the Meaningful Brands study, Havas India group CEO Rana Baria said, “The world has changed from 2021 to 2023 and this year’s Meaningful Brands India report couldn’t have come at a more opportune moment. Although we see large-scale global trends emerging, it is the market specifics and category insights that truly sets this study apart. Over the years, we have won many key clients on the back of the knowledge we have drawn from this proprietary study, and we continue to leverage it to take actions: to bridge the gap between consumer expectations from brands and their experiences. Staying ahead of the curve is a given when we have a tool as robust as the Meaningful Brands study.”

Havas Media India chief strategy office Sanchita Roy said, “Our new Meaningful Brands study has put the focus back on consumers. The study finds that brands that have understood how to be meaningful in the lives of consumers are significantly outperforming the market across parameters including driving a greater share of wallet, generate higher KPIs and also deliver top and bottom-line growth. Brands can effectively leverage our findings to make their consumers feel empowered, engaged and enabled.”

Havas Creative India chief strategy officer Anirban Mozumdar added, “While it is important for brands to deliver functionality and to be socially responsible, the personal element has gotten missed out. Between solving a skin problem and helping save Orangutans in distant Borneo, brands and marketers have forgotten the personal and immediate payoff for those we serve – beyond mere functionality and the tokenism of a distant good. Consumers want brands to support their personal quest for health and well-being, bringing optimism and energy, stand with them with shared resilience and positivity – above all, help express themselves as individuals. With so much going wrong and out of control, they want brands to simplify and give them some control over their lives.”

Mumbai: When it comes to venturing into the world of franchising, finding the perfect opportunity is paramount for success. India is home to a plethora of remarkable homegrown brands that have carved a niche for themselves, showcasing resilience, innovation, and a deep understanding of the local market. If you’re seeking a franchise that offers a winning combination of profitability and stability, we’ve curated a list of five exceptional options that deserve your attention. These brands have not only stood the test of time but have also continued to evolve, adapt, and captivate customers in the ever-changing business landscape. 

From the sizzle of mouthwatering burgers to the aromatic delights of tea, and from the explosion of flavors in momos to the rich tapestry of Indian cuisine, these franchises have redefined their respective industries. With a keen focus on quality, customer satisfaction, and a commitment to delivering memorable experiences, they have become beloved household names across the nation. 

Here, we unveil the extraordinary potential they hold for aspiring entrepreneurs like you. These franchises not only offer a pathway to financial success but also provide an opportunity to contribute to the rich tapestry of Indian business. By partnering with these brands, you can tap into their proven business models, comprehensive support systems, and established customer bases to kickstart your entrepreneurial journey with confidence.

1. Wow! Momo  

Over the years, Wow Momo has emerged as a frontrunner, capturing the hearts and taste buds of millions with their irresistible range of momos. With an unwavering commitment to quality, authenticity, and constant reinvention, Wow Momo has redefined the art of momo, creating a cult-like following that has propelled them to the top of the franchise world. From classic steamed momos to bold and innovative flavors that push boundaries, Wow Momo offers a gastronomic adventure that keeps customers coming back for more. So, if you’re looking for a franchise that delivers the perfect blend of taste, innovation, and entrepreneurial success, Wow Momo is the delicious choice that promises to leave you and your customers craving for that next incredible bite. Brace yourself for a flavorful revolution that will redefine your perception of momos and pave the way for your own extraordinary business journey. 

2.  Burger Singh

In a country where fast food reigns supreme, one franchise stands out from the crowd, tantalising taste buds and capturing hearts with its irresistible offerings. Welcome to the flavorful universe of Burger Singh, a game-changer in the Indian burger industry. With a unique fusion of Indian spices and international flavors, Burger Singh has redefined the burger experience, providing a tantalising twist that keeps customers coming back for more. From its inception, this dynamic brand has harnessed the power of innovation, quality ingredients, and a deep understanding of customer preferences to create a brand that leaves a lasting impression. As the largest homegrown burger chain in India, Burger Singh has achieved remarkable success by infusing Indian flavors into western burgers, making it a household name. Currently, 83 Burger Singh outlets are operational across the nation, while 20 more are being fitted out. The chain has also announced plans to open over 50 new outlets in  several states via franchises. So, if you’re on the hunt for a franchise that’s rewriting the rules of fast food with immense potential for growth, Burger Singh is the delectable choice that promises a winning recipe for success. Get ready to sink your teeth into an exciting business venture that leaves your customers craving for more, one scrumptious bite at a time!

3. Chaayos

Tea is not just a beverage but a cultural phenomenon all over the world, there’s one franchise that has captivated tea enthusiasts and reimagined the tea-drinking experience. Welcome to the enchanting world of Chaayos, where every sip takes you on a journey through a rich tapestry of flavors and aromas. With a commitment to serving handcrafted, personalised cups of tea, Chaayos has become a force to reckon with in the bustling cafe industry. Blending the best of traditional Indian chai with contemporary twists, this franchise has captured the hearts of tea lovers nationwide. From the cozy ambiance to the diverse menu featuring an array of teas, snacks, and meals, Chaayos offers an oasis for those seeking a rejuvenating break from the ordinary. So, if you’re seeking a franchise that combines heritage, innovation, and a passion for delivering an exceptional tea experience, Chaayos is the perfect choice to infuse your entrepreneurial journey with success and flavor. Get ready to embark on a tea revolution that will leave your customers steeped in delight!

4. Chai Sutta Bar

In a society that cherishes the ritual of tea, Chai Sutta Bar has emerged as a trendsetter, revolutionising the way people perceive and enjoy their favorite beverage. With an irresistible combination of handcrafted teas, delectable snacks, and a hip, urban ambiance, Chai Sutta Bar has become a beloved destination for tea lovers of all ages. This franchise encapsulates the essence of chai culture, infusing it with a modern twist to cater to the preferences of today’s generation. From the moment you step through their doors, you’re transported into a world of aromatic brews and vibrant conversations, where every sip of chai is a celebration of flavor and camaraderie. If you’re on the lookout for a franchise that encapsulates the spirit of innovation, cultural pride, and a passion for creating memorable experiences, Chai Sutta Bar is the perfect choice to embark on a chai-filled entrepreneurial journey. Get ready to indulge in the warmth of a perfectly brewed cup and witness how Chai Sutta Bar is redefining the very fabric of chai culture, one sip at a time.

5. Sagar Ratna

Sagar Ratna has mastered the art of capturing the essence of traditional flavors and presenting them in their purest form. With a legacy spanning over three decades, this brand has become synonymous with impeccable quality, warm hospitality, and a commitment to preserving the rich heritage of Indian gastronomy. From sizzling dosas to aromatic biryanis and soulful curries, Sagar Ratna offers a tantalising array of vegetarian dishes that bring the true essence of Indian flavors to life. With each bite, customers are transported to the vibrant streets of the country, where the aroma of spices fills the air and every morsel tells a story. If you’re seeking a franchise that not only satisfies appetites but also nourishes the soul with authentic flavors, Sagar Ratna is the perfect choice to embark on a culinary voyage that will leave your customers craving for more. Get ready to savor the richness of Indian cuisine and witness how Sagar Ratna continues to redefine the landscape of gastronomic delight, one plate at a time.

Mumbai: Qyuki Digital Media, a leading platform for creative talent, proudly announces its successful collaborations with several fabulous brands throughout the month of May. These strategic partnerships have paved the way for exciting opportunities, allowing Qyuki’s creators to showcase their exceptional talent to wider audiences. Qyuki is thrilled to share the details of these collaborations and discuss potential avenues for mutual growth.

The recently established partnerships have not only highlighted the ingenuity and creativity of Qyuki’s creators but also demonstrated Qyuki’s unwavering commitment to nurturing and promoting outstanding content. The forthcoming media meeting aims to delve into the specifics of these collaborations and devise a comprehensive PR activation plan to maximise their impact.

Qyuki Digital Media firmly believes that these achievements deserve media coverage to celebrate the accomplishments of its creators and emphasise the platform’s instrumental role in their success. By effectively publicising these events and collaborations, Qyuki aims to enhance its brand image and solidify its position as a leading platform for creative talent. Every single creator has received incredible exposure thanks to Qyuki. Numerous creators took pleasure in the best opportunities to attend the biggest and most prestigious events worldwide. From collaborations and imaginative brand associations.

QYUKI Digital Media COO Juhi Mehta expressed his enthusiasm, stating, As the COO of Qyuki, I am incredibly delighted to share the exciting news of our successful brand collaborations throughout the month of May and the upcoming participation of our talented creators at the esteemed International Indian Film Academy (IIFA) Awards. These achievements reinforce Qyuki’s position as a pioneer in the digital media and entertainment industry.

At Qyuki, we are passionate about pioneering the future of digital media and entertainment. These recent brand collaborations and the involvement of our creators at IIFA embody our vision and unwavering dedication to delivering groundbreaking content and fostering a vibrant ecosystem for artists and brands alike.